Big Businesses that are Leading the Bitcoin Charge

Big Businesses that are Leading the Bitcoin Charge


No longer shunning and brushing Bitcoin under the carpet,

some of the world’s biggest companies have seen the light and are accepting digital currencies as a form of payment. Bitcoin’s reputation as an obscure currency that is only used on the Darknet has long been left behind as the digital currency finds itself more in the mainstream than in shadowy corners. The growth of the currency as an asset, as well as the technology behind it, has sparked the interest of a lot of forward-thinking and progressive companies. The likes of Microsoft,, DISH Network, Intuit, and even the rival of sorts PayPal are all utilizing Bitcoin.


As one of the pioneers of technology it only makes sense that a company with the prestige of Microsoft has decided to invest and integrate with Bitcoin. It may sound surprising that Microsoft customers, and by extension Xbox users, can buy content on the Windows and the Xbox stores. What is even more surprising is that Microsoft has been offering this since December 2014, back when Bitcoin was far less common, understood or even trusted.

More importantly, perhaps, is that Microsoft is working on utilizing Blockchains, the technology behind Bitcoin, for large-scale businesses to facilitate the settlement of their financial data. This was done through the launch of Azure, which is a service platform on Blockchain technology. Finally, it has been announced that the latest release of Excel will have Bitcoin integration among its currencies so that users can implement the digital currency into their spreadsheets with ease.


As one of the biggest online payment platforms out there, it seems illogical that PayPal would be looking to integrate and utilize Bitcoin which could act as a direct competitor to their services. However, the payment processing service has moved with the times, albeit in a roundabout way. In September 2014, PayPal announced that it would indeed accept Bitcoin, but it would be through integration with their mobile payment platform, Braintree. Braintree has linked up with Coinbase, BitPay and GoCoin, to allow merchants using Braintree to accept payment through Bitcoin. It must be noted that this was the start of integration for Bitcoin and PayPal, but their growth has slowed somewhat since the payment processor broke off from Ebay.

The large and well-regarded E-tailer was one of the first major companies to take the plunge with Bitcoin, stating that it would accept digital currency through a partnership struck up with Coinbase back in January 2014. Customers of can make a purchase of anything from furniture, jewelry, clothes and decor with the digital currency. Overstock was also savvy enough to carry between five and 10 percent of Bitcoin in their reserves, and seeing how the currency’s worth has grown since 2014, that move is to have surely netted the company a huge return.


Known predominantly as the software giant behind QuickBooks, which is a DIY Tax preparation program, Intuit integrated Bitcoin into its programs with great success for cross-border clients. In 2014 BitPay partnered with QuickBooks to create the PayByCoin service that allowed for next-day settlement into bank accounts. This helped overcome the issue of Bitcoin’s volatility. It also appealed to businesses as the usual bureaucracy and red tape associated with overseas payments were all but removed through the use of Bitcoin.

DISH Network

DISH admitted that it had heard the calls from its customers to allow them to pay with Bitcoin for the digital satellite services and it too joined up with Coinbase to be the payment processor. Again, this was all the way back in May of 2014 and has been successful in allowing customers an easy alternative to making payments for their digital television requirements.

Chuck Reynolds

Marketing Dept

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Alan Zibluk – Markethive Founding Member

Is Solar-Powered Cryptocurrency Mining the Next Big Thing

Is Solar-Powered Cryptocurrency Mining the Next Big Thing

Is Solar-Powered Cryptocurrency Mining the Next Big Thing

Cryptocurrency mining is a difficult and costly activity. Miners must pay to build rigs capable of vast amounts of processing power, and then the rigs themselves must be powered with large quantities of electricity. It's all a careful balance between how much the operation costs and how much profit it is able to generate. (See also: What Happens to Bitcoin After All 21 Million are Mined?)

With mining operations for Ethereum, one of the leading digital currencies on the market today, taking up the same share of electricity as that of a small country, miners have to be careful that they aren't spending more than they are making. Because of that, some mining operations have begun to look to solar-powered rigs, set up in the desert, in order to reduce mining costs and make the largest profit possible. (See also: Chinese Investment in Bitcoin Mining is Enormous.)


Solar Panels Provide Inexpensive Power

Mining operations with the tools and resources to be able to set up solar-powered rigs in the desert are finding that it is a good investment. Once you have paid for the solar panel system itself, the cost of mining is virtually free. Getting rid of a hefty electric bill which typically weighs down mining operations leaves more room for profit.

The Merkle recently documented a mining operation focused on Bitcoin in this manner. The setup has been running successfully for almost a year and currently uses 25 separate computing rigs. The process has been so profitable, in fact, that the miner running the operation plans to increase the number of computers to 1,000 this fall.

In the case of this particular desert miner, the individual mining rigs cost about $8,000. This cost has included all solar panels, power controls, batteries, and the Antminer S9 ASIC processor. When fully operational, each miner brings in a profit of about $18 per day.


Balance Between Mining Costs and Crypto Prices

Of course, a cheap mining operation is only part of the equation. In order for miners to make a tidy profit, the price of the cryptocurrencies they are generating must remain high.

In the case of the mining operation in question, Merkle suggests that Bitcoin prices must stay above $2,000 in order for the operation to be profitable. Considering that the price of most cryptocurrencies is highly volatile, and that drops of 205 or more have occurred in many individual days, this keeps a certain element of risk present in any mining operation.


It seems likely that more and more miners will turn to areas in which renewable energy is easily accessed. Iceland has already become a popular destination for Bitcoin miners thanks to its fast, virtually limitless internet. Miners looking to move to the desert should be cautious for other reasons, though: mining in the heat can cause rigs to break down more easily.

David Ogden

David Ogden Entrepreneur


Author: Nathan Reiff


Alan Zibluk – Markethive Founding Member