Tag Archives: david ogden

Essentials of Marketing

Essentials of Marketing

Many people are puzzled when it comes to marketing, what is it you need to do. Marketing involves getting your message across to you potential customers, usually in the form of words, audio, pictures or video or combinations of the foregoing.

The tools you use can be in the form of email, circulars, advertisements, recorded messages, blogs, social media and radio or television. The changes in technology combined with the rise of social media, puts more emphasis on videos and shorter blogs due to screen sizes of mobile devices, however email and blogs remain important when it comes to the written word.

Not everyone has access recording studios to produce videos, however anyone with a bit of practice can produce a blog. The written word has been around for thousands of years and has stood the test of time, so if you are a marketer it is an essential skill you need to develop.

Where do you start you might ask. The first step is to gather information on the subject you plan to write about. Quite often this can be a challenge, if you for example,have just joined an existing online business, because you are also learning yourself. One way would be to write a kind of online diary of your experience to share with others. Another way is to read other members blogs and then rewrite them in your own words to reflect your opinion. One thing to avoid is cutting and pasting large sections of text and claiming them as your own. If you do copy text verbatim always acknowledge the source.

The first few blog posts are the most difficult and you should aim to write at least 200-300 words. About a year ago I carried out some research that blogs containing 600- 1000 words were the most effective, and whilst this might be true I am beginning to have some doubts, because it can depend on the screen sizes of your potential customers devices. I for one do not like reading emails on an I-phone in portrait mode.

David Ogden
Helping People Help Themselves
Http://markethive.com/david-ogden

 

Alan Zibluk – Markethive Founding Member

Preparing for a New Start

The New year is now only days away and if you New year's resolution was to set about improving your financial situation by starting up an online business, then there is no time like the present to get started.

Many people find it useful to find a mentor, I did myself many years ago and it was money well spent. A mentor will guide you and help you avoid the pitfalls which will trap the unwary. So where do you find a mentor? Well you can search online using Google, however most mentors charge to help you and how do you know that you are going to get along with their method of mentoring.

MarketHive can provide a solution for you, the site has been developed over the past few year by a group of entrepreneurs many of whom will guide you with free advice on how to become successful online. The advantage of using MarketHive is you are not limited to just one mentor and the chances are you will discover other people with similar interests to yourself.

MarketHive is an intuitive site with a FaceBook like look and feel, however it has been built from the bottom up to support budding entrepreneurs with a range of essential tools to maximise your marketing efforts.

David Ogden
Helping People Help Themselves
Http://markethive.com/david-ogden

Alan Zibluk – Markethive Founding Member

Planning your Life

Today is the shortest day of the year, Christmas is nearly upon us and the year end is in sight, so its time to start thinking about new year resolutions and start planning the year ahead.

Take some time this holiday season to carry out a personal view of your own achievements during the past 12 months.

One year ago we were living in Cyprus, I was working as a sailing instructor and we were planning on building our savings and improving Jay Education, little did we realise that 12 months later we would be living in the UK.

We certainly did not not expect to move to the UK, as we managed to get Jay accepted in a private English School in Paphos, however planning ahead, job opportunities are limited. I also discovered that because I had been working in Cyprus we could move to the UK without having to pay for a visa. We applied for a Family Pass in the spring and were somewhat surprised when it was granted. We did the maths and although the cost of living is higher in the UK we would save on school fees and it might open up a path for Jasmin and Jay to apply for British Citizenship. The biggest drawback was the weather.

We chose to live in Derbyshire due to the fact that is a reasonable cheap place live and generally still maintains British values with some beautiful countryside. Returning to the UK after a 15 year absence is a definite shock, on a visit to Nottingham seeing a sign in Polish enforcing no drinking in public places. We are still struggling to open bank accounts,paying over the odds for car insurance and cannot apply for credit as we have not borrowed money. Values have certainly changed, no longer is a man's word accepted as his bond.

Looking ahead to the forthcoming year we have some challenges, the first being my son who lives in Manchester and was diagnosed with a brain tumour around the time we arrived in the UK, an operation to remove it ended up in failure and he is now partially blind and facing an uncertain future, with no prospect of work and mounting debts. Some good news came last week when he was accepted for social housing, however the apartment is an empty shell, so we need to see what we can do to help make it habitable. This will mean both Jasmin and myself need to find jobs to bring in extra income in order to recoup money spent on moving to the UK, helping my son and building up a reserve so Jasmin and Jay can travel to the Philippines to visit their family, they have not seen for some two and half years.

One part of my plan for 2016 is to expand my MarketHive system, which keeps me in touch will fellow entrepreneurs and allow me also to help people understand what they need to do to earn money from online business opportunities.

So now its your turn, work out what is important in your life and get it down on paper, if you like share your thoughts on MarketHive, make a positive move to improve your situation.

David Ogden
http://markethive.com/david-ogden
Helping People Help themselves

 

Alan Zibluk – Markethive Founding Member

Britians Last Deep Coal Mine Closes

Britians last deep coal mineThe closure of the last deep mining pit at Kellingley Colliery  in Yorkshire, yesterday marks an end of an Era in the UK. I live in in what used to be a coal mining area  in Derbyshire, there is still plenty of coal beneath the ground, however it is uneconomic to mine, because countries such as India and China have lower production costs, probably due to lower safety standards and wages, together with state subsidies

The UK government plans to shut down all coal powered power stations within the next 10 years and it is ironic that once again it is China who will benefit from a building contract for a new nuclear power station.

Yes coal is a dirty fuel, however,  clean power such as solar and hydro power are also having subsidies reduced dramatically from the 1st January, which will make them less economical viable, for example a small hydro plant in a river in a Yorkshire village has just come online to supply some 40 houses. It will pay for itself in 10 years, however anyone planning a similar plant will need to wait 100 years for  payback.

Mining has been a way of Life in the UK and it is sad to see it coming to an end, with the reserves underground  miners thought it was a job for life but now have to seek other ways of earning an income to support their families.  Nowadays the problem is that many job only offer the minimum wage and these are usually snapped up  by foreign workers from Europe who are used to lower wages.

Miners like many others will either have to start looking further afield for work  or take stock of their situation, examine  what skills and interest they have and find a way of monetising them.

A few people who possess drive and enthusiasm might turn to the Internet as an alternative way of working, however it is a different kind of hard work, learning a new trade and there are traps in the way of the unwary in the form of Multi Level Marketing (MLM)schemes which promise a lot but from which few people can earn a living. If you want to earn a living online, it is easier to do so via an Affiliate system, earning a percentage of selling products and services.

Getting started working online can be a daunting prospect, and can raise  many issues, so most people seek advice from entrepenuers who have been successful and are willing to help others succeed in a selfless manner.

I am connected to one such group of people called MarketHive, I was asked to explain this the other day, it a mix of a social media for entrepeneurs to share business and marketing ideas, like a Facebook for business but  on a more professional footing such as LinkedIn. In addition MarketHive provides tools and widgets, to make the likes of WordPress better and enable anyone to get their message to the market place or customer via blogs, video or email

David Ogden
Helping People Help Themselves
MarketHive.com/david-ogden

Alan Zibluk – Markethive Founding Member

MarketHive December Special

MarketHive the social meeting place for entrepreneurs invites you to attend a free webinar this week to discover more about how the system can help you build your business, together with an insight into its affiliate program which launches in January.

The new single level BeTheAlpha affiliate program will enable those who upgrade from the free system to earn money from introducing fellow members and helping them develop as entrepeneurs

, there are seven achievment ranks leading up to Alpha founder.

A special offer has recently been launched and runs to the end of the year allowing members to purchase an existing Alpha Founder Legacy position for a substantial discount which provides both advertising and also a share in revenue from MarketHive prior to the launch of BeTheAlpha.

Thus being the coming Alpha Affiliate Program in 2016

The new Alpha Founder position @ $5000.00 in the new affiliate program will offer the following:

  1. One time deposit of $10,000 in ad credits

  2. $200 per month ad credits for life

  3. 50% commissions on all financial transactions by your children

  4. 1 share of 5% of the company’s revenue pool shared with unlimited Founder members.

The current 2015 Alpha Founder, now referred as Alpha Legacy @ $1200.00 offers the following:

  1. One time deposit of $3000 in ad credits

  2. $200 per month ad credits for life

  3. 50% commissions on all financial transactions by your children

  4. 1 share of 5% of the company’s pool (limited to 250 shares; members)

  5. Share of new children (customers) from corporate marketing and advertising campaigns
     

Alpha Legacy Year End 50% off sale. There are a limited number left and we are selling the contracts for $600 each. You can use these contracts to apply the terms to any number of Markethive Accounts, yours or someone you transfer the contract to or sell it to.

 

Alan Zibluk – Markethive Founding Member

Linux Ubuntu 14 Free Alternative to Windows 10

Linux Ubuntu Alternative to Windows

You may be forgiven for thinking that Ubuntu is a foreign   language, perhaps African in origin, however the truth is it is a an Open source computer operation system often used to run computer servers.

I was introduced to Ubuntu a month ago when looking to replace my Window XP system which is no longer supported by Microsoft. I have a Windows 8 system running on a laptop and have never really been happy with the way it works. The thought of paying out again for a new system with potential bugs and security issues was daunting, so I looked at Linux Ubuntu.

Open source means free, so can a free system be better than one you pay for, well after one month of use I believe so, It takes up less space and can run on computers with lower specification that those in the shops today. I am considering loading Ubuntu onto an old Dell computer purchased some 10 years ago as a machine for my son.

Software wise, I migrated from Microsoft word and Excel some years ago using open source products from Open Office and Libre Office which are fully compatible, there is a small learning curve. Not many people use the full power of Excel and I believe Librecalc is able to meet most requirements. For a full comparison between Libra Office and Microsoft Office https://wiki.documentfoundation.org/Feature_Comparison:_LibreOffice_-_Microsoft_Office

You need to check the software you use to see that it will operate on Linux systems main browsers have Linux versions. I had to replace my financial system Quicken with Moneydance, this caused a minor headache and would have been best to have done at the end of the financial year, but I am now up and running. I do not play games so cannot speak of support in that area, however Skype, Thunderbird, Gmail, Ivocalise , Kodi media system and Viber all work fine. I have also installed Kazam to replace my Cam video system.

Changing operating systems had one great advantage, giving an opportunity to clean up my disk drives. Over the years I have collected software that I may have only used one or two times, they have now gone. Virtually all my data is held on an external Drive, so in event of computer failure, I can access my data on a laptop. I store backups on hard drives, which is kind of reverse to usual, but works for me as I have moved houses many times, and can work from a laptop until my tower unit catches me up.

Ubuntu is certainly faster than XP, I have not checked out windows 8 but intend to replace the operating system on my laptop with Ubuntu, knowing that Kodi which we use for streaming TV and films works better on Ubuntu.

I have also set up an Ubuntu group on MarketHive to help out fellow members

 

David Ogden
MarketHive
Helping people help themselves

Alan Zibluk – Markethive Founding Member

What Is MarketHive

What is MarketHive,

MarketHive is a combination of many many things, a social network for business related people and Entrepreneurs, a resource provider that can improve the likes of WordPress, LinkedIn and other social networks.

MarketHive existing assets include blogging tools, a state of the art email and broadcast and message system and in the future an online conference system. These assets are designed and fully integrated seamlessly into what is become known as MarketHive.

Anyone can use MarketHive, if you can use a social network such as Facebook you will quickly find your way around MarketHive, no special logins are required just use your favourite social network or even the likes of PayPal.

Once inside you can get to know other members, you can join a variety of groups of like minded people, be it about internet marketing, social media,news MLM, current affairs, its your choice and you can even form your own interest groups.

MarketHive is about communicating and sharing your interests and knowledge with fellow entrepreneurs, however it is not the place to mindlessly post links in a spamming manner, which do not add value. Yes many people have business they wish to promote, however it is best done via a soft sell, engaging in conversation and building relationships. If you wish to advertise your business you can purchase advertising space including banner adverts which displayed at top of site pages.

MarketHive like most social systems is free and will remain so. However there are additional benefits of becoming a subscriber to the Affiliate program which is due to be launched soon. The program in most cases will not only provide advertising credits to the value of your subscription, but also provide the opportunity to earn money from people you introduce and other benefits according to your affiliate Level.

MarketHive is a friendly place and if you need help, there are usually members around who can help you , Why not pop in and see what we are about

 

David Ogden
Helping people Help themselves
http://david-ogden.marketethive.com

Alan Zibluk – Markethive Founding Member

How Work Is Changing

The world of work is changing mostly due to the advance of technology, Entrepreneurs such as as Reid Hoffman   are leading the way but did you know that the entrepreneurial ideals and spirit can be applied and used even if  you work in a conventional company.

The days of leaving school and and starting work with a company, working your way up the ladder until you reach the top are long down. Now the whole world lies at your feet and you can pick and choose, where, when,and how you want to work. This can be frightening for some, however  opportunities abound and you need to be flexible, open minded to learn new skill and prepared to take risks to become successful. Hard work and producing results will usually be rewarded.

There are few jobs that can be guaranteed, however there are drawback for employers as the sense of loyalty seems to have become lost and it is not unusual to have higher staff turnovers. Modern working tends to rely on networking and  short term working which is more allied to working as an entrepreneur but with less risk.

A true entrepreneur has to assume all risks with building a business and be naturally adaptive to changing situation, networking  ability is essential and forming alliances with other entrepreneurs together with sharing ideas and obtaining feedback can ensure success of your project.

MarketHive is becoming a favoured meeting place for budding entrepreneurs and I would like you to take a look and give me your feedback.

David Ogden
Http://david-ogden.markethive.com
Helping People Help Themselves

Alan Zibluk – Markethive Founding Member