THE RISE OF BINANCE AKIN TO THE MARKETHIVE JOURNEY

 

THE RISE OF BINANCE AKIN TO THE MARKETHIVE JOURNEY 

TWO BLOCKCHAIN CRYPTO COMPANIES IN A LEAGUE OF THEIR OWN

Binance, with its explosive rise to power since 2017, sits at number one on the list of top crypto exchanges, head and shoulders above the rest. In an enterprise that has had so many failures, with exchanges being hacked and startups that expanded so quickly, resulting in massive layoffs, Binance survived and rose above all the growing pains, mayhem, and fraud the nascent industry was experiencing. 

 

 

What makes this crypto exchange so different that it not only survived but thrived in the fluid and dynamic crypto market? 

CEO of Binance, Changpeng Zhao, has a background in developing trading software for brokers and exchanges on Wall St. In 2013, he started working in Blockchain technology for the wallet app blockchain.io and later co-founded OKCoin, a Chinese exchange. 

Zhao’s past experiences led him to understand what worked and what didn’t work in the cryptocurrency world. Zhao gained profound knowledge of the market and knew what crypto customers needed and enabled him to deliver what other exchanges were not. He provided an exchange that put the customer and their investments above everything else. 

Binance has had its fair share of fraudulent activity and setbacks that saw the company decamp from China to Tokyo, then to Malta, as governments were hot on the heels of crypto exchanges and the industry in general. They painstakingly moved their servers from the Chinese-owned Alibaba conglomerate and eventually built their own blockchain. 

Binance rose to the occasion through all of these obstacles, ensuring no customer was out of pocket. The company’s commitment to protecting users’ investments was what set them apart from other exchanges. It values its clients putting them ahead of everything else, regardless of what happens, and this has resulted in an exceptionally loyal following from members of the cryptocurrency community. 

The name Binance was derived from the words “binary” and “finance” to emphasize that there are two types of money in the world now. Fiat and Cryptocurrency. The world’s largest crypto exchange is more of an underground rebellion than a formal company, a rebuttal of the traditional financial system. 

In an interview, Zhao stated, 

‘We want to make a difference to the world and use crypto to do the good things. It’s also about spreading crypto, or the freedom of money.”

Zhao has also started numerous projects targeting Africa, realizing the need and vast potential of crypto adoption. Like Markethive and Cardano, Binance wants to bring financial freedom and sovereignty to the bottom billion with minimal means.

Binance started out as a crypto exchange in 2017 with a difference. They created a coin (BNB) to be used as payment for exchange fees within their exchange at a discount. Other exchanges could only accept Bitcoin as payment for exchange fees as they had no coin. This was a significant catalyst in growing the community from 122,000 members in 2017 when they launched their coin to 15 million strong today. 

BNB went from $0.10cents per coin when first released in 2017 to $568.26 today, April 28, 2021. That is exceptional growth and proves cryptocurrency with genuine utility and purpose has a place in today’s financial ecosystem. 

Binance is now more than just an exchange; it is an ecosystem with many innovative products and consistently adds technologies diversifying its services. This includes a decentralized exchange (DEX) hosted by thousands of computers worldwide, rendering it a censorship-resistant entity open to the global community and beyond the reach of any government. 

The transparent and humanitarian approach, along with its stringent KYC/AML protocol, has made Binance a favorite among the crypto community with its sights set on the essential neo banking component of Web3, finally giving people true freedom over their own money. 

The Binance ecosystem has ticked all the boxes by being proactive and nurturing a dynamic community, building the next generation advanced exchange, facilitating their own coin (BNB) to 3rd parties establishing adoption and utility. 

Similarities Of Markethive And Binance

The similarities in many aspects between Binance and Markethive are significant. The Name Markethive is the culmination of the two words, “market” and “hive.” Market is the representation of inbound marketing, product diversity, ecommerce, and Hive represents an active social network of entrepreneurs and collaboration. 

It is the first social market broadcasting network built on blockchain technology, with a fungible coin (Hivecoin) that the Markethive community and 3rd parties will utilize. This makes it a complete ecosystem in the social media and marketing niches. Markethive’s mission is to deliver a decentralized and autonomous environment to the masses, free from the oppressive oligopoly that is rife in our online world. 

Markethive’s proactive approach in building and relocating to its own servers to counter the agenda-driven withdrawal of hosting services from the major cloud service providers that other platforms fell victim to is just one of the many facets that will ensure Markethive’s solid and sustainable future. 

Financial sovereignty and the ability to earn an income, particularly in emerging countries like Africa, is another objective Markethive holds very dear. Dubbed as the Ecosystem For Entrepreneurs, CEO, and Founder of Markethive, Thomas Prendergast lives and works only to lift people up and give them a sanctuary where they can aspire and retire, giving purpose to their lives and livelihoods, realizing their potential.

Thomas Prendergast, a life-long entrepreneur succeeded in creating the first automated marketing system in 1994; an eminent achievement. It included a self-replicated website, self-replicated PDF, the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system known a Veretekk. 

Tom’s passion for helping others has only increased with the emerging technologies enabling him to deliver a system far beyond what is available today. The Markethive concept was born five years ago and has evolved into a monolithic blockchain and cryptocurrency project much needed in the current landscape of social media and marketing and destined for success.  
 

Thomas Prendergast (as quoted in this article) illustrates why the demand for a blockchain system’s coin is driven by an ecosystem using Binance as an example, 

“The Binance community was 122,000 members strong in 2017 when they launched their coin. Our community is double that as we approach launching our coin. Today 4 years later, the community has grown to 15 million. We can expect similar growth. The Binance coin went from 37 satoshis (.10 cents) per coin upon release in 2017 to 10,296 satoshis ($518.83) per coin today as of this writing. Imagine if Binance had developed and delivered ILPs as Markethive has done. We can expect similar results with Markethive when we launch our coin.” 

 

 

Greater Coin Value Determined

The Markethive Ecosystem will support coin demand and resist traditional pump and dump scenarios typical for any new coin release to the exchanges. The upgrade advertising services like the Banner Impressions Exchange (BIX), Markethive’s Press Release System, Broadcasting system, the Boost, and Video advertising add infinity, as the demand for these state-of-the-art marketing services will only be fundable via the Markethive Hivecoin. The classic supply and demand tradition is the force behind coins rising in value.

Markethive will always be ahead of the curve, introducing new products, systems, and more innovative ways to facilitate operations for users within the social media and marketing environment, including the potential for real financial wealth and abundance on every level for its community. 

The latest initiative is the migration from Ethereum to the Cardano blockchain system with its superior technology offering more incredible transaction speed, drastically reduced fees, and exceptional support in co-developing the Markethive wallet. The Markethive blockchain will fork off Cardano’s main chain giving it sovereignty, total decentralization, and the ability to store massive amounts of data, as explained in this article.

The other great thing is the new look Markethive Coin, renamed Hivecoin (HIVE), and the decision to burn a significant amount of the original MHV will reduce the total to 8 million coins. This will not affect any members’ coin holdings in their Coin Clips. What it will do is support greater coin value after our coin is released to the exchanges.  

The Markethive vision is built for the people, by the people, and is of the people as they always come first in the company’s eyes. Forget the tech giants of old; the blockchain and cryptocurrency success stories, like Binance, Cardano, and the upcoming next generation of the social market network, Markethive, put crypto businesses in a league of their own. Furthermore, all three companies are synergistic in their mission and vision; all are flawlessly transparent and go beyond the threshold of a typical company.

 

ecosystem for entrepreneurs

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

This Sundays meeting has been pre-recorded

Douglas is off to a Crypto Convention in Texas and I am off to the Mayo clinic with Annette for yearly examines and tests. So Douglas and I recorded this video for you all as we won't be doing our Sunday meeting.

Here are the highlights of our recorded meeting. Douglas will be away this weekend at a blockchain developer’s convention. I will be escorting Annette to the Mayo clinic for intensive medical testing and medical for the most part of next week, leaving this Saturday for the long drive there. We will all be back to our posts by next weekend, Douglas, Annette and I. Did we mention we are developing a proprietary blockchain to handle massive terabits of data, securely and privately for the exclusive use of Markethive? Markethive's Social Market Network is a massive project.

When I was initially given this project, (this vision) it was made clear that it must remain free to the masses and around that main objective I was directed to create the revenue and it was also to be shared with the leaders and early adopters and supporters of this new generation social network called a market network. Markethive was born.

When we initially revealed this vision we shared our first white paper and mission with many of the members in our previous company called Veretekk. What was then termed a BOD (Bond of Debt), which was basically a loan paid back with 20% of the revenue to each holder of a share, the BOD was born. What was then called a BOD came to be known in Markethive as an ILP. The Initial Loan Protocol.

The ILP was inspired by the ICO with major differences. ICOs are speculative investments in future coin values and are often highly risky and frowned upon by government agencies for varied reasons. ILPs are loans pure and simple. They are set up as a 20 year assumable note and interest is determined by owning 1 share of limited shares of 20% of the company’s net revenues. These payments commence upon the company reaching a net revenue threshold and pay the share on a weekly basis as the interest on said loan for 20 years. When the 20 year anniversary is reached, the holder of the note can cash out for the principle or renew the note for another 20 years. A classic hypothesis is using LinkedIn as the company with revenues of 1.5 billion per quarter or 500 million per month. This is based on 750 million members. 20% of 500 million is 100 million. Markethive projects we will have about 500 ILP contracts or 500 shares of that 100 million which equates to a sum of $200,000 per ILP or $20,000 per ONE TENTH of a share per month. Whereas Markethive achieves 1% the revenue LinkedIn has those payments will still be significant as I ILP will produce $2000 per month and ONE TENTH ILP will produce $200 per month for 20 years based on this assumption.

Now do you have a better comprehension of the incredible value the Entrepreneur One delivers? If you believe in Markethive and we deliver far more value than the traditional old fashioned social networks like LinkedIn then this hypothesis has incredible credibility for your future.  The Entrepreneur One program availability will end 30 days before the wallet is released. Active Entrepreneur One members will keep their accounts in perpetuity, with the ability to will their accounts to their heirs. 

Looking to upgrade to the Entrepreneur One before it is too late? https://markethive.com/index_members?upgrade

Entrepreneur One members will also enjoy advantage and potential income from every service Markethive makes available as an upgrade like our BIX (The Banner Impression Exchange) where as we have turned digital media impressions into Non Fungible Tokens with each Entrepreneur One receiving their shares of Impressions per month with the ability to offer those shares for sale on our exclusive exchange. There is nothing like this in the world. This is exclusive to Markethive and only available to the Entrepreneur One members. With the current estimated page views per month above 70 million simply divide that by 500 (maximum Entrepreneur Ones limit) and you can see the incredible long term value this represents. 70 million divided by 500 times $6 CPM  (industry average) equals around $840 per month in revenue. As Markethive grows, page views grow and Entrepreneur One revenue from the BIX grows. As demand grows CPM value also grows. Classic limited supply with an ever expanding demand as Markethive membership grows.

As we prepare to release the wallet and getting listed on the exchanges, we are rethinking our coin strategies. We have decided against forking our system off the Ethereum Network with the Markethive Coin (current symbol MHV) as an ERC20 coin and building instead off the Cardano blockchain. Cardano's system offers superior speed, drastically reduced fees (Ethereum Gas fees have become incredibly expensive). excellent support in co-developing our wallet and moving our entire system to the Cardano blockchain and both our companies are parallel in our mission. Therefore we have decided to release our wallets with far less coin, a new name and look. Our coin symbol will be HIVE and our coins name with be called the Hivecoin. Our coin inventory will be reduced from 888 billion to 8 billion (This is akin to us burning 88 billion coins). This will not affect any members coin holdings in their Money Clips.  What it will do is support greater coin value after our coins are released to the exchanges.  

The Markethive Ecosystem will support coin demand and counter tradition pump and dump which is typical for any new coin release to the exchanges. Do you get this? With upgrade ad services like the BIX, our Press release system, our Broadcasting system, the Boost, video ads ad perpetuity, the demand for these state of the art marketing services demand will only be fundable via the Markethive Hivecoin. Classic supply and demand traditional is the force behind coins rising in value.

A similar service can be used to illustrate why the demand of a blockchain system's coin is driven by the ecosystem. Case in point is Binance. Binance is an exchange and launched their coin in 2017. Their coin was created to be used to pay for the exchange fees within their exchange at a discount from what other exchanges charged with traditional fees paid by Bitcoin. Binances community was 122,000 members strong in 2017 when they launched their coin. Our community is double that as we approach launching our coin. Today 4 years later the community has grown to 15 million. We can expect similar growth. The Binance coin went from 37 satoshis (.10 cents) per coin upon release in 2017 to 10,296 satoshis ($518.83) per coin today as of this writing. Imagine if Binance had developed and delivered ILPs like Markethive has done. We can expect similar results with Markethive when we launch our coin. 

Do the research on Binance, their marketing strategy and incredible growth. Why? Several factors. Binance built a next generation advanced Exchange, nurtured an active community, delivered a solid ecosystem built around their own coin and established 3rd party adoption to use their coin. Read more here https://medium.com/binance

One of our pending upgrades to add to our own ecosystem is our coming Wheel Of Fortune. Built as a donation tool, giving in return the chance to spin the wheel and win prizes ranging from small fractional coin returns called BEEs, to Markethive's Hivecoins as much as 10,000 coins, to Banner Impressions, matching bonuses increases by as much as 100%, to winning ONE TENTH ILPs, Full ILPS, Entrepreneur One accounts paid for a day, a week, a month and even for life. Full blown companywide Boosts, Doubling Faucets rates for life. Entrepreneur Ones will even have their exclusive mega Wheel of Fortune with serious winnings made available as this feature develops.

Another upgrade feature coming to our own Ecosystem is the Apprentice program. The following is a bullet list of the benefits of this program:
1. Matching bonus (100% on first 3 then 25% of signups airdrop)
2. 10% Increased earnings on the micro payments (faucets)
3. Full Inbound Marketing System (all limitations removed with email exceptions only associates and your groups members)
4. Access to full data on first 16 visitors (like referrals panel) to your profile page
5. Access to friends "Friends List"
6. Automatic Video and Blog post to the News Feeds
7. Increased limits Video Uploads 
8. Discounts on services (Press Releases, 10% Banner Impressions Rebate, Boost, Video ads, etc)
9. Upgrade activates interest (staking) on the vault,
10. Activated Wallet with increased withdraw limit
11. KYC Verification blue checkmark on profile
12. News Feed Rich formatting (BOLD, Italic, Underline and more)
13. Create fully functioning
Groups (Activate Splash Page)
14. Group Posts in profile feed option
15. Full video channel system
16. Full Conference Room Channel 10 seats
17, Bookmark managed News Feed Posts
18. Self-Deleting Posts
19. Send Messages to anyone in Markethive (limited to 50 per month)
20. Markethive sub ROKU channel

               

The magnitude of the Markethive system is incredible. The face that 90% is already completed is stunning. And we have done all of this with grass roots support only. No big Venture capital over ruling us. Markethive is your system. Markethive is built to serve the down trodden, the un-bankable, the masses in countries that subjugate their people. Markethive will serve to let this people free. To build an alternative income, to build a real future, to deliver a sovereign economy to all peoples in all countries in all the world.

And soon the ILPs will be available to all members for Markethive HiveCoin, making this lifelong income machine available to every member regardless of their economic health is their brick and mortar world. Markethive is being built to set you free.
Make sure to watch the video.

See you next weekend. Pray for us. Pray for Douglas' success at the Crypto gathering and pray for our health and protection in our travels and pray for Markethive.

God bless all of you
Thomas Prendergast

 

 

 

GIANT BLOCKCHAIN CRYPTO PROJECT – FIRST IN 100 DECENTRALIZED SOCIAL MARKET MEDIA

GIANT BLOCKCHAIN CRYPTO PROJECT – FIRST IN 100% DECENTRALIZED SOCIAL MARKET MEDIA

…And They Said It Couldn’t Be Done

MHV poised to triumph in the crypto economy.

Cryptocurrencies have many use cases. Some act as a store of value, others power blockchain to make it possible to create trustless digital contracts and permissionless decentralized applications. Some cryptocurrencies are pegged to fiat currency allowing for stable transfers of value, and some underpin protocols that offer decentralized data storage and video streaming. 

Each of these use cases requires a particular set of blockchain attributes and economic incentives. Many say that there is no single cryptocurrency project that can do it all; however, there is one that comes very close in a field that has been, for the most part, put in the too-hard basket by the majority. 

Who Dares Wins 

Markethive is a monolithic blockchain project currently operating as a social network, an entire inbound marketing platform with email, blogging, and digital media capabilities that broadcast to the vast internet. It’s a complete Market Network and the first of its kind. 

Markethive is predominantly a free system where users can access a platform that can cost more than $2,500 offered by other marketing platforms. There are, of course, upgrades that open up more tools and monetization opportunities, the first being the Entrepreneur One Loyalty Program, and coming soon is the Apprentice membership

The many domains Markethive has, and it's autonomous cloud systems that ensure its sovereignty and longevity make it untouchable and immune from the tech giants’ rule and biased agender. But can still remotely infiltrate the social media platforms and reach the multitudes either locked in or looking for an alternative meritocratic medium.

In other words, wherever you go, Markethive is there, anywhere and everywhere, delivering its message via its community of entrepreneurs to a far-reaching audience. This next-generation social market media is poised in the wings, and when the time is right, it will emerge as a shining light to lift people up and bring financial sovereignty and hope in this gloomy and uncertain world.  

The video platform, conference rooms, and the unique four specific news feeds currently in development, and many other projects and incentives add to the credibility and need for an ecosystem in the social media and digital marketing space. 

Now in the final stages of BETA, Markethive will officially launch with the release of its first crypto exchange wallet, which is basically a portal to the many coin exchanges MHV will be listed on, and is close at hand. (Not to be confused with our Dapp multi-functional wallet in development). 

Meanwhile, the growing user base is accumulating their Markethive Coins (MHV) in anticipation of the release when they will be able to transact using MHV within the Markethive system and externally.

What Sets MHV Apart?

The Markethive platform enables the users to earn MHV cryptocurrency with everything they do on the platform and are also paid for their loyalty. The Vault is an innovative concept that allows Markethive members to stake their coins, similar to a bank account. The more coins held in your vault the higher the micropayments received, and then there’s the monthly interest paid to you based on the number of coins in your coin clip.

The company issues these micropayments, incentives, and rewards, not just the users, which is commonplace and the only form of payment in other crypto-based platforms. However, Markethive does have a tipping protocol the people can utilize if they wish and substitutes the like button. 

It isn’t only a social media network or inbound marketing platform; it lends itself to the cottage industry concept allowing members to monetize the various initiatives Markethive is developing, starting the Banner Impressions Exchange. It’s also where entrepreneurs can facilitate and promote their personal businesses to a built-in audience as well as a springboard to the far regions of the internet. 

In Markethive’s all-encompassing ecosystem, the objective for the Markethive Coin (MHV) is to be utilized as a form of payment rather than just selling it (pump and dump scenario). This gives a purpose and real use case for MHV, equalizing the velocity, and increasing coin value. 

Bitcoin has established itself as a store of value that affects the value of most other altcoins, albeit positively or negatively at any given time. However, if a coin or project’s use case and utility are credible, it can result in a parabolic shift, increasing in price, without riding on Bitcoin’s coattails. 

The Markethive Blockchain On Cardano Platform

Recently, Markethive decided to migrate to the Cardano Blockchain platform from the Ethereum platform for several reasons explained in the article.   

The Cardano blockchain platform enables Markethive the advanced capabilities to produce the distributed database system that Markethive needs to ensure all data that the extensive user base inherently creates in a social media environment are safely integrated and stored on the blockchain. This includes all forms of content, videos, images, etc.

A mammoth task for a blockchain, and also not conducive for an established social media platform like Facebook with its trillions upon trillions of data already in its system. Markethive conceived and initiated this blockchain protocol from the ground up making it easier to integrate. We just had to wait for the right technology to surface.  

Thanks to technology evolution, the Markethive social market network’s ability to build a massive database management blockchain can only be done on a 3rd generation blockchain platform like Cardano. Fundamentally, the Markethive blockchain will be forked off the Cardano blockchain, with MHV being a native token which is a fungible multi-asset token. 

Native tokens represent value and act as an accounting unit, which can be used for payments and transactions and sent to an exchange address. Native means that these tokens are supported by the Cardano accounting ledger without the need for additional smart contracts, as the ledger features built-in support to track ownership and transfer of more than one type of asset.

The Markethive Coin – A First-Class Citizen

Cardano’s Mary Hard Fork, conducted on March 1st, 2021, saw the introduction of native assets to the Cardano Blockchain. This means MHV can be built into the blockchain ledger the same way Cardano’s native token, ADA, makes MHV a first-class citizen. 

In other words, MHV will receive the full benefits of the Cardano blockchain, such as the same level of safety and security as ADA itself and eventually a governance system as it rolls out.

The first-class citizen approach will mean Cardano’s multi-currency ledger will give much more autonomy to any token(s) made on the blockchain. They won’t be another cookie-cutter token like the ERC-20 token.

This design will make it easier for tokens built on Cardano to be listed on exchanges as they will be able to prove a greater degree of independence than ERC-20 tokens. 

The protocol also allows multiple native assets within the same transaction, unlike Ethereum, where it is only possible to send one ERC-20 token at a time. You will also be able to use native assets to pay transaction fees made possible by the recently announced Babel Fees mechanism currently in development. By contrast, you need ETH to send any ERC-20 tokens on Ethereum.  

Ethereum blockchain issues tokens through a custom coded smart contract, which issues a non-native token. This token won't have all the advantages of Ethereum, and you have to pay for smart contract execution every time you move your token. This is why people complain about Ethereum fees being so high. It's not very efficient, leaving the door open for human error when coding smart contracts.

The low cost in transactional fees and the increased throughput into the thousands make Cardano blockchain a favorite in future generation blockchains. A sustainable, scalable financial operating system is becoming a reality. 

 

MHV Remains The Same As It Ever Was

It’s important to understand that the Markethive coin remains the same and will not affect any current or future operations of the Markethive system. You still keep your MHV coins you are accumulating. It's the blockchain technology behind Markethive that is changing for the better. 

The ILP smart contracts that some entrepreneurs in Markethive have recognized the value of and acquired will work seamlessly in the background on the Markethive blockchain forked off Cardano, all the while the MHV will be used as a medium of exchange and will continually be circulating, earned and accumulated by users within the Markethive economy.

It allows us to be completely decentralized financially with complete autonomy and protection of our intellectual property, ascertaining a viable and comprehensive ecosystem. This bodes exceptionally well for the Markethive ecosystem and will benefit all who participate in it. Essentially the Markethive ecosystem will have its own financial operating system within the new global financial operating system envisioned by Cardano. 

 

Markethive – Staunch And Benevolent Vision

Markethive’s vision is a fully decentralized social network inbound marketing platform integrated and operated on a massively distributed database system, being the internal giant blockchain controlled by a smaller external blockchain Markethive’s Dapp wallet will utilize. 

This is a very advanced technology Markethive is integrating at which no other platform is doing or will attempt to do. It is a vast undertaking and needs to be done right so security is not compromised, on all levels, hence the methodical and time-consuming approach. Markethive is incomparable to any other media platform and although touted it that couldn’t be done, is, in fact, 90% done. 

It’s about looking after the community, the products and projects, the use, and the utility. Getting it right, being clever and evolutionary will pay huge dividends in the mid to long term for everyone in the ecosystem. Markethive is always focused on where we are going and why we are going there in the mission, giving economic sovereignty and identity to all, especially those that don’t have it. 

I know, it’s hard to get your head around and most people don’t comprehend what we have in our midst with Markethive but rest assured this gigantic all-in-one platform current flying under the radar will be a life-changing positive force of how we work, earn and socialize online. 

ecosystem for entrepreneurs

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

Evolving Technology Challenges The Status Quo

 

Evolving Technology Challenges The Status Quo

Evolution is the operative word poignant to every living thing and inanimate object on the planet. One of the fastest evolving elements I’ve seen in my lifetime is in the field of technology. We’ve seen more growth and emergence in technology in the last 100 years than in all the centuries leading up to today, and it’s accelerating. It has undoubtedly created a faster pace, more convenient, and comfortable lifestyle. The one thing that is still around is the age-old oligarchal type monopolies, wielding their clout, but for how long? 

Digital technology stems from divine inspiration. When used correctly for the betterment of humanity, it is a beautiful thing; however, we’ve all been subject to nefarious activity driven by greed, power, and control. Like everything else, technology must evolve, or it becomes obsolete eventually. The issues that have manifested and become problematic give rise to emerging technologies to counter them. 

Since the dawn of the internet, we have seen a consistent evolution in technology. One example is Yahoo back in 1994, providing a web portal, search engine with related services including email, finance, video sharing, etc. Then the MySpace social network came on the scene in 2005, surpassing Yahoo and even Google in 2006. But in 2009, MySpace was overtaken by Facebook globally.          

Falling From Grace

Complacency or the attitude of “too big to fail” can often be the demise of a successful organization. Ongoing research and development is a must to stay at the forefront. I also believe a company’s values, ethics, and purpose for the higher good play a prominent role, especially in the current circumstances being experienced worldwide. 

Many may think that Amazon, Microsoft, Google, Facebook, and a few others are here to stay as they have a dominant position in the market; however, it’ll be because they improve technology and evolve if they remain. Being number one in the market is not automatic, nor is it free. It takes money to develop technologies along with marketing to retain users. 

That might seem doable for these tech giants, but what of their underlying agendas and motivations? Can or will a conglomerate evolve spiritually and humanistically? Or have they fallen into the ego trap giving them a false sense of security? Will they survive in a world of enlightened human beings? 

History tells us that competitors, at some level, can overtake large organizations, and now it is more critical than ever that people feel safe, secure, and free from the violations that have become so commonplace in the online space. Evolution on every level is the key to survival in the world of digital technologies. Evolution is not static; it is a dynamic process. 

Evolution in the technological world is fast becoming a revolution; A battle between good and evil, a tug of war between humility and ego drive. It may have been enough to surpass the top dog with only better technology in the past, but now it’s crunch time. The advent of the third millennium gives rise to the evolution of the human spirit, and altruistic motives need to be present in the next tech giant. 

Getting back to the technology side of things, users also desire the best in available technology. In the context of the digital world, people expect everything to happen in seconds and be very cheap, if not completely free. There’s also the need to have fewer entrance barriers, the better. It must be readily available, reliable, and user-friendly, and now we can add privacy, autonomy, and free speech to the list of needs that are fundamental human rights. 

The status quo of social and digital media, even marketing platforms, leaves a lot to be desired. Can they evolve in order to keep their top position? Are they in too deep and unable or unwilling to implement emerging technologies such as decentralized blockchain? 

Ecosystems Are Evolutionary

Evolution is a must and a natural process, and it’s no different when it comes to digital media. A few attempts have been made at creating an alternative to the tech giants that currently monopolize the online environment with cancel culture being the new order. We presently see a balkanization with many linear platforms in the mix. 

Just as the planet is an entire and complete ecosystem, we are now experiencing ecosystems in technology. This is an evolution in itself and is required if a platform is to be sustainable. Blockchain and crypto technology has made it possible for an innovative company or platform to develop a system from the ground up, which will solve many controversial issues plaguing social media today. 

At the forefront is Markethive, a complete ecosystem for the online user, be it social, professional, inbound marketing, commercial, artistic, or entrepreneurs from all walks of life, where every individual is empowered financially, professionally, and personally. 

Markethive, the Social Market Broadcasting Network, is constantly evolving, providing creative solutions and a sanctuary from the chaos of the internet. Blockchain technology has made it possible for Markethive to become the first completely decentralized social network, giving it the edge over technologies and systems of previous generations, including humanitarian values so desperately needed right now.      

The Evolution of Money

Paper money and coins are not the only money we use today. Money has evolved into a digital form using internet banking for transferring money and credit or debit cards. More and more people are using the internet for their banking needs. 

The banks are notorious for working at a snail’s pace and are not the best information technology innovators, so they evolve slowly. The trust factor has also become precarious. This has brought forth an evolution in decentralized blockchain technology that has a real potential to disrupt traditional banking, digital or otherwise.  

Cryptocurrency technologies can disrupt financial services, with the probability of becoming money and a store of value. Further technical development and evolution will see this happen to rival legacy banking and fiat currency with its hyperinflation. 

From a technological standpoint, money needs to evolve. The development of technologies needs to be a dynamic process, but the monetary base can and should be static. That means assets used as a store of value necessitate a fixed or predictable number of units. A predictable inflation rate is required with money when used as units of account and means of exchange. The inflation rate should be kept very low, and theoretically, it could even be at zero. 

 

Cryptocurrency Evolution 

Cryptocurrency technology must continue to evolve to become a viable alternative to traditional banking. There are now thousands of altcoins in the crypto space, many created by opportunists jumping on the bandwagon with no real purpose. They generate a coin for the sake of a coin with nothing substantial underpinning it. The outcome is a static one gaining no real value because their utility is limited or non-existent due to lack of development and foresight. 

Even Bitcoin has not evolved. Its progress in technology is plodding. Although we see much more awareness within the community now, even institutions invest in Bitcoin; it has its drawbacks and issues. It is not as decentralized as many think or expect. The PoW (Proof of Work) team behind Bitcoin is at odds with each other when issues arise. This stunts growth and evolution. 

However, Bitcoin is becoming an established store of value, and people are reluctant to tamper with it for fear of breaking anything. So it sits there, recognized as being the first crypto, allowing others to evolve, addressing the problems, finding solutions, and making it an all-around better experience for users. 

Bitcoin doesn’t have smart contracts and probably never will have. Ethereum came out with a smart contract protocol that is now experiencing bugs and human error in their PoW system. People have lost money as it has severe security issues and now very high gas (transaction) fees. 

The smart contract concept is very sound but needs to evolve and be better executed. Ethereum has realized this and declared it would integrate a PoS protocol. This is a huge undertaking and will take time, so of course, no timeline has been given as yet, to when this will take place. 

Bitcoin and Ethereum are not the be-all and end-all of cryptocurrency and smart contracts; it’s just the beginning. Evolution is in full swing with Cardano, having identified the issues that have manifested, working methodically, scientifically, and philosophically to create a fully decentralized blockchain PoS (Proof of Stake) platform and also become a better alternative to traditional banks or make them more fair and transparent.   

The Evolution Of Decentralization

But it’s not only about smart contracts. It’s also about the evolution of the quality of decentralization. Blockchain is the technology; decentralization is the movement. Relying on the PoW protocol is becoming doubtful and expensive! PoS allows for a more decentralized and scalable network. 

Let’s be honest. The current most extensive networks Bitcoin and Ethereum have costly fees. Expensive fees kill the usability of networks. Maybe it’s tolerable to pay a high fee when you use Bitcoin as a store of value and only make one transaction a month. We need to be able to afford to transact anytime, all the time, if we want a proper global payment system. 

Just the other day, I sent $10 worth of Bitcoin and paid more than double that in fees! We can have a global decentralized network with cheap and fast transactions. It is a natural evolution of technologies: no magic, just pure math and science.

Cardano can be thought of as a kind of insurance that can and is building a fully decentralized, stable, and scalable network regardless of what will happen with Bitcoin.
What About The Environment?
How much thought has gone into the impact on the global environment? We see the environmental impact of PoW (Proof of Work) like Bitcoin and other altcoins that use this model which consumes massive amounts of electricity. 

Why? Because this type of consensus mechanism needs an excessive amount of computational power with hardware devices that are expensive to buy and more expensive to run. The cryptographic algorithm that the miners must solve is complicated, and the power consumption used by Bitcoin recently estimated is more than that of the whole of Argentina. 

And what type of electricity are they using? Will they continue with fossil fuels, or will they commandeer renewable energy resources? Either way, it leads to unfathomable repercussions. 

 

According to this site, a single transaction of bitcoin has the same carbon footprint as 680,000 Visa transactions or 51,210 hours of watching YouTube.

Not only is PoW considered unhealthy for the environment, but it also slows down the rate of cryptocurrency adoption in the real world, as electricity bills can only be paid with fiat currency. There are also scalability issues as Bitcoin can only process seven transactions per second, and Ethereum comes in second place, transacting at only fifteen.

Bitcoin advocates have clearly expressed that they believe any environmental costs induced by mining Bitcoin via PoW are worth the broader implications it could have on society. Evolution in technology will prove there does not need to be any type of trade-off between cryptocurrency and the environment. 

This is where the PoS (Proof of Stake) method comes into play. The cost-effectiveness is extensive compared with PoW. It guarantees that much less electricity is used to mine cryptocurrency and verify transactions. 

Furthermore, the speed and number of transactions (scalability) increase thousandfold making it a far better option for mainstream adoption. The Cardano blockchain platform has effectively solved the three elements of the scalability issue: Throughput (Transactions per second), Network, and Data scaling. 

Markethive, now deploying the Cardano blockchain ecosystem, also plans to establish many mining hives distributed globally. This will create a massive surplus in electricity and be built on 100% green energy that supports the core distributed decentralized data-based systems using dWave computers, which utilizes the advanced theoretical technology of multiple parallel universes. 

 

Centralization Issues

These powerful computational devices are known as ASICs and have resulted in centralized organizations pooling their resources to buy thousands of devices that generate the highest mining power to more efficiently solve the cryptographic sum first (confirms and validates transactions). The winner gets a reward paid in Bitcoin.

The PoW system has proven to be unfair as the average individual has no chance of ever participating or competing to win the mining reward. The PoS (Proof of Stake) model prevents groups of people from joining forces to dominate the network. 

The Proof of Stake system essentially allows the community to contribute by buying any number of coins (although there is usually a minimum required) and holding them in a dedicated wallet. It freezes the coins where they are used to stake the network. PoS still uses a cryptographic algorithm; however, it uses a different process to confirm transactions and reach consensus.

The PoW model requires all of its miners to solve a complex equation, and the winner is usually the person or group with the most powerful and quantity of hardware. The PoS model randomly chooses the winner based on the amount they have staked. There are no block rewards; however, they get paid the transaction fee, which is determined by how much they’ve staked.

With PoS, there is no need for expensive hardware or high electricity costs. It’s proven to be faster, and you can simply mine from a typical laptop. So, of course, this negates any centralization issues making it a more fair and equitable system for all.  

 

The Beauty Of Evolution 

In its purest essence, technological evolution is brought about by innovative ideas and creative visions sourced from divine consciousness. It needs to improve on the current status quo, enhancing the lives of all humanity on every level. 

The first mover doesn’t necessarily secure its top spot in the marketplace, nor is it the best. Companies with foresight can learn from their predecessors’ mistakes combined with a culture of goodwill, can go far in succeeding for the company and the people they serve.  

As I mentioned earlier, this millennium brings to light the humanitarian, spiritual element. Unlike the industrial age, it’s not just about business and the bottom line; it’s about the development and well-being of the community holistically and cohesively. It is the era of love and peace. 

 

ecosystem for entrepreneurs


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.