Cryptocurrency Is Here To Stay Here’s Why

Cryptocurrency Is Here To Stay. Here's Why.

In 1995, many seriously claimed that Internet use was about to collapse. That has been one of the worst predictions ever made. Innovation and digitization are paving the way for a future world we can't imagine. Cryptocurrencies, Metaverse, and Web 3.0 are taking the world by storm, providing secure information on the Internet and a whole new virtual experience.

In just a few short years, cryptocurrencies have grown from a digital novelty to a trillion-dollar technology with the potential to disrupt the global financial system. Government officials worldwide have also voiced concerns about digital currencies' stability and risks. Having witnessed every internet fad, we believe this is not one.

Cryptocurrencies are a force, taking money creation and control away from central banks and Wall Street. However, critics say the new technology is completely unregulated in most parts of the world and gives more power to criminal groups, terrorist groups, and rogue states. They argue that power-hungry crypto mining is also destructive to the environment.

Depending on who you ask, cash will not remain king ever again. The Covid-19 pandemic accelerated the shift toward digital and contactless payments. It led to a more mainstream acceptance of physical cash alternatives like a cryptocurrency that will likely stay.

UK lawmakers recognize crypto as a financial instrument

British lawmakers in the House of Commons have voted to recognize cryptocurrencies as regulated financial instruments in the country. The proposal, introduced by Parliamentarian Andrew Griffiths, was approved by the House of Commons after its second reading on October 25.

Griffith's proposal seeks to include crypto assets as part of a service regulated by the proposed Financial Services and Markets Act. As such, cryptocurrencies are subject to the same regulation as other financial assets included in the Financial Services and Markets Act 2022, except for stablecoins payment.

After the bill is finally passed, the UK Treasury will have the power to regulate the crypto market. At the same time, Griffith said the Treasury Department would consult with relevant stakeholders to ensure that the framework fully maximizes its benefits and addresses the risks of the crypto activity.

How cryptocurrency is here to stay

The invention of cryptocurrencies has revolutionized how people exchange money and buy goods and services. Facilitating rapid and secure transactions is one of the most significant benefits of using cryptocurrency. Below are some reasons why crypto isn't going away any time soon.

The beginning of decentralization: We have entered an era where we can own and control all our assets. Decentralization provides financial freedom from changes in banks and governments. Without third-party involvement, it can provide greater transparency and better transaction security. A network built on the blockchain does not require the trust or knowledge of others. Decentralized finance (Defi) as a system can easily replace traditional financial processes for obvious reasons.

Peer-to-peer transactions: "Saving extra fees" is the most convincing factor for everyone. Intermediaries on financial blockchains added additional costs to transactions. More middlemen mean more money! The appeal of P2P is that you can transfer ownership of assets or goods without the involvement of a third party. Peer-to-peer transactions are transparent, secure, and less complicated. In short, peer-to-peer transactions provide privacy and no additional transmission costs.

Ease of use: We spend valuable time in long lines, filing and filling out forms and slips to send and receive money. Remember when our financial work was suspended due to server outages and holidays? Pretty scary! The advent of digital currencies has paved the way for endless possibilities. The undeniable advantage of digital currency is its ease of use. With a smart device, you can be your own bank, making transactions easier and time-saving.

Fraud Prevention/Transparency: We are constantly concerned about whether the banking details we enter lead to misconduct or whether third-party systems track our transactions and usage. Blockchain concerns user privacy, so data breaches are rare because it contains limited personal information. All transactions are encrypted between "digital wallets" and produce precise parity calculations in the ledger. Blockchain technology is poised to disrupt every aspect of our existence through this security.

Global acceptance: In the past, people had to invest more to send or receive payments across borders. By overcoming international borders, digital currencies promise flexibility and economic growth. Aside from the overall look, it's cheap, easy, and fast. Digital currencies can facilitate trade and provide multiple opportunities to strengthen the financial health of countries. There is no denying that digital currencies are securing themselves to be the currency of choice for future generations.

Summary

Cryptocurrency is here to stay since people have found it helpful in our fast-paced world. New cryptocurrencies keep popping up daily to meet users' needs; some have gained popularity among tech enthusiasts due to their unique features.

People are excited about using bitcoin as payment for goods and services and investment vehicles for traders. However, many factors still keep it from mainstream use today- especially compared to traditional currency systems. While there's always room for improvement, it is clear that this new form of currency isn't going away anytime soon!

 

ecosystem for entrepreneurs

 

About: Prince Chinwendu. (Nigeria) Rapid and sustainable human growth is my passion, and getting a life-changing opportunity into the hands of people is my calling. Empowering entrepreneurs provides me with enormous gratification. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

Cryptocurrency Decentralization: What Does It Take To Become Fully Decentralized? Which Crypto Projects Meet The Criteria?

Cryptocurrency Decentralization: What Does It Take To Become Fully Decentralized?  Which Crypto Projects Meet The Criteria? 

 
 

What differentiates cryptocurrency from traditional finance technologies? Crypto is decentralized, whereas the financial system we have been locked into is centralized. It has undoubtedly been a hot topic since the first bitcoin block was mined in 2009, and now with regulators worldwide converging on the crypto industry, decentralization is more critical than ever. This article explains what decentralization means and looks at the different layers of decentralization in cryptocurrency and which cryptos are the most decentralized.

Decentralization Defined

What is decentralization, and why is it so important? According to this dictionary,  decentralization is the process of shifting control from one main group to several smaller ones. In business, decentralization describes a structure that distributes control among many smaller groups or locations rather than giving that power to a single, central organization. In government, decentralization is often thought of as a way to move power into the hands of individual citizens.


Image by: Markethive.com

As it happens, decentralization is a political philosophy that emerged in the aftermath of the French Revolution. Decentralization fits under the broader umbrella of Libertarianism, another political philosophy associated with the French Revolution, which puts Liberty Above All Else. Liberty is what cryptocurrency is all about; hence, the blockchain networks underpinning crypto are often designed with decentralization as a focal point.

However, it's not just decentralization at the blockchain level that matters. In many cases, being centralized at other levels makes decentralization at the blockchain level irrelevant. Complete decentralization is of the utmost importance, primarily for two reasons. 

  1. Security: When a cryptocurrency is decentralized from top to bottom, it’s almost always highly secure because there's no single point of failure. It also creates censorship resistance, as no central authority can decide what you can and can't do with your digital property. 
  2. Crypto Regulations: A genuinely decentralized cryptocurrency is next to impossible to regulate as there's no identifiable individual or institution that can be coerced or sanctioned. In other words, if a cryptocurrency is truly decentralized, it's challenging, if not impossible, for a central authority to shut it down.

Regulations will destroy crypto projects that are not truly decentralized, and they are the ones that are really not all that different from existing financial technologies. Below, we look at the five layers of cryptocurrency and how important decentralization is at each layer. CoinBureau.com coined the names depicting the various layers for simplicity.


Image source: Coin Bureau

Layer 1: Decentralization At The Developer Layer

The developer layer involves the individuals and institutions that create the crypto project. Arguably, decentralization at this level means the more unaffiliated individuals and institutions a cryptocurrency has, the more decentralized this layer is. Decentralization is vital at the developer layer for a few reasons. The first is regulation; you may know that the SEC uses the Howey Test to determine what cryptos to track. 

In short, this means that if the SEC can identify an individual or institution creating the expectation of profit you have when you invest in a particular coin or token, then that cryptocurrency is a security subject to strict regulations. 

So, what does the SEC think about cryptocurrencies with multiple individuals and institutions creating profit expectations for a particular coin or token? According to the now-famous 2018 speech by SEC director Bill Hinman, he stated that Ethereum wasn't a security because it's “sufficiently decentralized.” 

The second reason why decentralization is essential at this layer is longevity. Simply relying on a small group of individuals or institutions for development means there’s a high risk a crypto project will sink if the core team disbands. One example is the recent departure of the DeFi star developer Andre Cronje, with many of the crypto projects he left behind now facing severe uncertainty. 

The security of the cryptocurrency is the third reason decentralization is important at the developer layer. This is simply because relying on a small group of individuals or institutions for security is much more likely to be compromised by either internal or external actors. A recent example is the hack of Axie Infinity’s Ronin side chain, where the hacker managed to take control of the private keys belonging to Ronin's validators by hacking Sky Mavis, the company behind Axie Infinity and Ronin. 

Layer 2: Decentralization Of A Coin Or Token

The second layer, which is coin or token decentralization, ties in with the first, specifically the distribution of a particular coin or token. The coin or token layer is where the definition of decentralization becomes exceptionally nuanced. It varies from crypto to crypto, along with the effects of centralization at this layer on a cryptocurrency’s market cap, governance structure, and blockchain security.

For all cryptocurrencies, the distribution of a coin or token must be decentralized. In other words, evenly spread out because if a handful of whales hold most of the supply, they can easily manipulate the price. For coins or tokens used in voting for changes to a cryptocurrency’s project, blockchain, or protocol, centralization at the coin or token level means that a handful of token holders can easily monopolize significant decisions about the project. 

For coins belonging to a proof-of-stake cryptocurrency blockchain, if a handful of wallets hold most of that coin supply, they pose a security threat to that cryptocurrency’s blockchain. Although many have come close, there’s yet to be a proof-of-stake cryptocurrency subject to this type of corruption. That’s why Solana actively monitors how much its largest validators are staking to ensure their blockchains remain secure. 

Note that decentralization at the coin or token layer is also essential for proof-of-work cryptocurrency coins because of the price manipulation factors. If too much of the supply of a proof-of-work coin is held by a handful of whales, they could crash the price below the point where it would still be profitable for miners to process transactions on its blockchain. 

Layer 3: Infrastructure 

The third layer of decentralization in cryptocurrency is the infrastructure layer. This refers to the different technologies you use to interact with or access cryptocurrency blockchains. Although many may think crypto wallets, cryptocurrency exchanges are arguably first on the list in any cryptocurrency infrastructure. That’s because it's challenging and sometimes impossible to acquire a coin or token without using a centralized exchange. 

It may seem a bit of a paradox, but for quite a while, centralized cryptocurrency exchanges were surprisingly decentralized as many didn't have an official headquarters. Sometimes, even the company running the exchange didn't even exist. It was just a series of subsidiaries registered in countries with little to no regulation. 

Often, these subsidiaries were established by various individuals or institutions where the people and the physical infrastructure were spread out worldwide in mostly unknown locations. However, this isn’t the case today, as most cryptocurrency exchanges have been forced to register with regulators and impose KYC on their users. The KYC aspect isn’t necessarily bad but leads to centralization as the non-compliant exchanges are shut down. 

Decentralization at the infrastructure layer has also been problematic for some of the most significant crypto projects. It’s an issue for Ethereum because many of Ethereum’s applications rely on Infura for infrastructure to interact with the Ethereum blockchain, including the Meta Mask browser extension wallet. 

As a result, many of Ethereum's services go offline whenever Infura has an outage. It’s only happened twice in the last few years, but it continues to be a wake-up call for the Ethereum community.  Another big wake-up call has been in Infura’s recent decision to begin blocking access to any services using its technology where the end user lives in a sanctioned country. 

Layer 4: The Blockchain Layer 

The fourth layer of decentralization in cryptocurrency is the Blockchain layer. It’s often the layer that's referred to when you hear or see anything related to decentralization in cryptocurrency. Similarly to the coin or token layer, decentralization at the blockchain layer can look very different depending on the cryptocurrency in question; in some cases, the number of nodes doesn't necessarily matter.

Algorand is an excellent example of this, as its blockchain has thousands of participation nodes involved in consensus. However, all transactions on Algorand are processed by a smaller group of 120 relay nodes, most run by the entities behind Algorand and its affiliates. Some would argue that Algorand is technically decentralized because its relay nodes don't participate in consensus, but others disagree. 

Solana, whose mandate is to support its blockchain's decentralization, security, resilience, and adoption, has over 3,400 validator nodes across six continents, including over 1900 consensus nodes, according to its first-ever “Validator Health Report.” Furthermore, an average of 95 consensus nodes and 99 RPC nodes have joined the network every month since June 2021. A large, diverse set of validator operators are essential to maintain a resilient, distributed and credibly neutral network for global usability.


Image source: Solana

There are 1,900 block-producing nodes on the Solana network, but that doesn’t mean all 1,900 are separate entities running each of these nodes. Several companies have built businesses off of running multiple validators on multiple chains. However, it’s critical for the health of the blockchain that no single entity builds up too much control over the validator network of the chain, even if their running multiple validators.

The Solana Foundation has verified that of 1,915 consensus-producing validators, at least 1,688 (88.14%) are run by independent entities. The remainder may also be independent of each other, but it has yet to be verified. 

The other critical issue is centralized Cloud Computing Services, and almost every cryptocurrency uses servers like Amazon Web Services (AWS) for their Blockchain operations.  The decentralized exchange (DEX) protocol, dYdX, went down during the AWS outage last December, and a handful of other cryptocurrencies were also affected. 

Some crypto projects took the AWS outage as a sign that they must ensure all their validator nodes aren't all relying on the same centralized infrastructure. Others have gone as far as integrating with decentralized cloud providers, like Akash Network.

On another note, AWS and Azure have been guilty of banning or suspending newly established free-speech platforms from their hosting services, leading to some forward-thinking crypto social network platforms building their own independent cloud servers. 

Another centralization issue at the blockchain layer for many crypto projects is the storage of their complete transaction histories. You could have a blockchain with thousands of validators leveraging all kinds of computing services, but if only a handful of them have access to the entire transaction history, it’s possible it may result in transaction manipulation, so it would be difficult to determine that the Blockchain is decentralized. 

Only a few crypto projects have been transparent about how their full transaction history is being stored. One of them is Bitcoin, whose full nodes store its full transaction history. There are currently around 15,000 Bitcoin nodes worldwide, arguably making it the most decentralized at the blockchain layer. 


Image source: https://bitnodes.io/

Layer 5: The External Layer 

The fifth and final layer of cryptocurrency decentralization is the external layer. As the name suggests, the external layer is everything cryptocurrencies rely on that isn't necessarily exclusive to cryptocurrency. This is where the definition of decentralization gets complicated because the external layer includes websites, internet service providers, and in some cases, financial institutions. 

Websites for almost every crypto project are hosted on a centralized service. Although some crypto projects are okay with it, it creates a real problem for decentralized applications and other interactive Web3 technologies. The world’s leading decentralized exchange, Uniswap, was forced to delist 100 tokens from its interface, which calls its purported decentralization into question. This has prompted other DeFi protocols like Aave to migrate their front ends to decentralized storage solutions, like the Interplanetary File System. (IPFS)

It gets interesting with internet service providers (ISPs) mainly because banning ISPs from allowing their users to access cryptocurrency-related websites, albeit limited to select countries, has proven that it’s possible. Although it’s presumably unlikely to be enforced elsewhere, the worst-case scenario is that we could see governments dictate that ISPs stop serving cryptocurrency miners and validators. Fortunately, Blockchain projects are hoping to decentralize the internet itself using peer-to-peer signals on open-source infrastructure.

Banks also fit into the external layer with their defacto digital dollars. These are the Stablecoins like USDT, USDC, and BUSD and have some of the largest market caps in cryptocurrency. This is because there's always demand for stablecoins, regardless of market conditions. Also, most of the crypto market's trading volume involves stablecoins. And that means they are one of the core technologies that make most of the cryptocurrencies possible in their current form.

This is why a stablecoin crackdown is one of the biggest threats to the crypto industry. All regulators would have to do is restrict access to the reserves backing the stablecoins in circulation, which centralized financial institutions hold. In fact, most of the reserves backing the USDC stablecoin are in the custody of the world's largest asset manager, Blackrock. More about that in a forthcoming article. 


Image by: Markethive.com

Which Cryptos Are The Most Decentralized?

According to a survey conducted by Cointelegraph of various experts in the crypto industry, there aren’t any cryptocurrencies that come close to Bitcoin's overall decentralization. Bitcoin is leading the charge because dozens of individuals and institutions are building on Bitcoin. Also, BTC supply is broadly distributed, there's no shortage of infrastructure available to interact with the Bitcoin blockchain, and the Bitcoin blockchain has over 15,000 full reachable nodes. 

Considering the five layers explained above, no cryptocurrency has yet scored ideally on all criteria. Even Bitcoin falls short at the external layer. Also, some believe Ethereum’s decentralized applications are more critical as users can participate in fully-fledged economies, whereas that’s not possible with Bitcoin. 

So we could say Ethereum is a runner-up, along with Monero, but as mentioned above, Ethereum decentralization still seems to be lacking on some layers. As for Monero (XMR), it’s constantly at risk of getting delisted from centralized exchanges due to unreasonable crypto regulations.

It’s evident that most of the more decentralized cryptocurrencies have been around for a long time, and many believe that it’s ultimately ‘time’ that has allowed Bitcoin to decentralize so much. However, technology is evolving at a much faster pace today, and it looks like Solana and Cardano may well be the next runners-up. 

A Lifeline For Emerging Decentralized Social Media and Marketing Platforms.  

This is good news for other sectors like social media, marketing, and digital broadcasting. With all the events and censorship issues around social media and tech giants, given their propensity to ban or suspend their services to individuals and companies that go against their narrative, a decentralized blockchain that can handle large crypto-based communities and be part of a parallel economy is of the utmost importance. 

The crypto and blockchain projects that uphold the interests of entrepreneurs and advocate for free and critical thinking are paving the way. They will ensure that individuals and the developing ecosystems will have the financial freedom, liberty, and sovereignty that is fundamentally our right of passage, which seems to be all but forgotten by the monopolies and so-called authorities and their over-zealous regulations. 

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

Also published @ BeforeIt’sNews.com; Steemit.

 

Significant Trends Impacting MLM With Markethive At The Helm

Significant Trends Impacting MLM With Markethive At The Helm

What are the most significant trends impacting multi-level marketing (MLM) businesses in 2022? The fast pace of change caused by shifting market demographics, rapidly evolving technology, and evolving consumer expectations are set to continue. In 2022, the direct selling industry will be affected by two significant trends: the booming gig economy and technology-driven shopping experiences requiring enhanced customer centricity from companies.

The Rise Of Entrepreneurship

The traditional definition of work is rapidly changing because of the global pandemic. In an overwhelming amount of cases, the necessity to find an alternate source of income or a job in a completely different niche has been critical. Moreover, people seek more flexible work situations to better balance work and life. 

More people than ever are working from home and have started up their own businesses beyond their regular employment, intending to work for themselves ultimately. New research suggests that three out of every five American employees now say they will stop at nothing to become their own boss. 

The survey also found that 60% of people have been inspired by their time in isolation to contemplate new career trajectories. Nearly half said that money was the number one resource they needed to pursue entrepreneurship. Besides the uptake of freelancers and independent contractors, many are turning to multi-level marketing or MLM.

 

Antiquated MLM Model

MLM has received a negative reputation due to some companies' business models that focus on recruiting “downline” and getting new distributors to buy the product rather than on actual sales to consumers, which puts them in the pyramid scheme category. This model has a proven failure rate of 99% because it drives recruitment instead of product, making it unsustainable for the long term. 

It’s an antiquated model and flawed concept that has broken the MLM industry. I’m sure many of us have been roped into the hyped-up promises and dream lifestyles of the top distributors in a company, exploiting our hopes and dreams only to alienate our friends and family and quickly fail as a result. These types of MLM companies are not customer-centric, and where the number of distributors far outweighs the customer base. 

MLM companies that are genuine have product offerings, MLM software, and eCommerce platforms in place. They provide people with a turnkey system and an affordable way to build and run their own businesses. They are responding by enhancing their customer centricity and providing field sales representatives with additional support and tools for customer acquisition, service, and retention.
 

Some Can – Most Can’t

Some Independent Distributors are savvy enough to develop their business by acquiring clients directly from their network of acquaintances and family members. This type of networking comes easy to them and is a beneficial and rewarding approach for the distributor and customers. However, the majority of distributor businesses don't thrive when they promote directly to their friends and family members. 

According to data, this method doesn't operate for most direct sellers. Over 70% of direct sellers don't make any money since they are not adept at generating, acquiring, and retaining enough customers to keep their business growing. It is especially true when the company fundamentally mandates the recruitment of distributors, selling the “hopes and dreams” concept or promoting inferior and ambiguous products. 


Image source: DSA

The Landscape Has Changed

Today, now two and half years after the onset of the pandemic, more people are taking an interest in deriving an income through direct sales companies. As of 2020, the Direct Selling Association reports a record-high 7.7 million independent representatives in the US who are building direct selling businesses on a full- or part-time basis.

With consumers now having unprecedented access to information via the internet and social media with a more comprehensive range of influences when exploring options and making buying decisions, companies need to be more customer-focused. 

Customer centricity drives growth.  High-quality, competitively priced products with a streamlined eCommerce experience will undoubtedly attract more customers and enhance loyalty and retention. For any business to be successful and flourish, it has to have an endless supply of customers.  

 

A Solution To The Direct Selling Problem

An innovative company that has been operating for over 12 years reached unicorn status in the direct sales sector, is debt free and thrives on its customer-centricity with tens of thousands of loyal customers as well as dedicated independent distributors worldwide. They have recognized the plight of most that try and fail in the MLM industry and have provided a solution. 

The concept was inspired by the likes of Airbnb and Uber and is known as the on-demand or Gig economy, providing independent contractors the ability to scale their businesses more simply and feasibly. Both companies have created an avant-garde marketing system that has disrupted their respective industries. This model has enabled millions of new business owners and provided them with customers on demand. 

 

Perfect Timing For Markethive To Set The Stage

As a social network, inbound marketing, and broadcasting system, Markethive sets the stage for the revolutionary wave of social commerce now coming into its own. The pandemic prompted increased users' engagement and comfort levels with social media. More than 300 million new social media users came online between 2019 and 2020, with 44%+ of the global population using social media. For many, social platforms are the entry point for everything they do online – news, entertainment, communication, and now commerce comes into the mix. 

The power of social commerce is poised to take over the world and is projected to grow three times faster than traditional eCommerce. By 2025, the global social commerce industry’s value is expected to reach $1.2 trillion. The revolutionary concept will create opportunities for everyone to participate in the worldwide economy as entrepreneurs – creators, influencers, buyers, and sellers, resulting in a power shift from eCommerce behemoths to a people-powered ecosystem of social commerce. Credible direct sales companies have embraced this concept of seamless selling through social media platforms, influencing users to become customers rather than enroll as distributors. 

Markethive – The Platform Driving Sustainable Business Growth

Markethive is “a buzz” right now, collaborating with the only direct sales company globally that has solved the problem for the many aspiring entrepreneurs that want to start a business. It is essentially a co-op marketing system that allows you to buy customers and is a new business model of Customer Acquisition. The innovative and disruptive marketing machine has been in development for the last two years and provides customers on demand. 

In other words, you just buy customers. These are consumers that already use the products, so every time they purchase them, you receive a commissional value for as long as they continue to order the products. It creates an unfair advantage and solves the age-old problem of the 99% of would-be independent distributors wanting to get into the business side of direct selling but are unsuccessful. 

Furthermore, customers, by definition, don’t want to be involved in the MLM business model; they just want to use the products and do so for various reasons. Providing a company has a superior and consumable product, it stands to reason it would have an ample supply of loyal customers. 

 

How Is Co-op Customer Acquisition Possible? 

So, how is the company able to provide this marketing arm? Instead of relying on its independent distributors, the company has outsourced its marketing strategy to a professional digital marketing firm using all social media methods, including Google ads, Facebook ads, Youtube, Influencers, podcasts, etc. This strategy significantly extends its customer base beyond its direct contacts and communities.

As a result, the influx of genuine customers is offered to the independent agents that have opted into the co-op customer acquisition program, thereby creating the opportunity for those who have difficulty recruiting the old MLM way. This breakthrough means it’s much easier for anyone wanting to start a business of their own and work from home because everyone can purchase Customers! 

The individuals that buy customers via the co-op marketing partnership with the company essentially build a team of agents, each creating their own business. This team effectively stays cohesive because if an agent opts out, the customer stays with the co-op. This allows for a more sustainable monthly income and a real residual income. It is a far more effective model than having to recruit more distributors that end up being their one and only customers. 

The Bottom Line

The unfair advantage of the customer acquisition model is the key to success. It makes sense to spend advertising dollars on buying active customers instead of purchasing potential leads. It guarantees better results as you always have an endless supply of customers on demand. 

The model also removes unfair disparity between skilled and unskilled representatives and between those with large and those with small contact lists. It levels the playing field as you’re just buying customers in an entirely duplicatable model. 

Markethive is proud to be the social and marketing medium to drive this Co-op Marketing Program. Actioned by Markethive Entrepreneurs in collaboration with the direct selling company, it’s more cost-effective to share advertising costs to acquire new customers. Aptly named "The Uber of Direct Sales," the worries about finding new customers are over, giving you the ability to grow a thriving business each passing month continually. 

We already have a dedicated team at Markethive piloting the project before the big reveal at the Phase One rollout unveiling later this month (October 2022). If you want to be part of the industry-disrupting project, please join us at the Markethive UBER of Direct Sales Group, where you can learn more and stay updated as we move forward.   

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

Does This New Trend Correlate With This Flagrant Prediction?

Does This New Trend Correlate With This Flagrant Prediction?

By now, many of us have heard of the declaration, “You’ll own nothing and be happy,” cited by Klaus Schwab of the World Economic Forum and all part of The Great Reset. Yet, only a few believe this infamous prediction will actually become a reality. Sadly, our ownership of things is vanishing, and many of us unwittingly embrace this new normal. 

There is an alarming trend permeating every sector of the economy, and in this article, we’ll cover where this trend came from and why cryptocurrency could be the only defense. The following will explain how “they” plan to make you happy while owning nothing, and there can be no doubt it’s nothing to be happy about. 

The Ownership Predicament

One of the things we all believe we own is our mobile phone. An essential item that all of us have and these days has become an extension of ourselves, and it’s difficult to function without it. So, the question is, how often do you need to change or upgrade your phone due to poor performance? 

Statistics show that we change our phones every 2 to 3 years, consistent with the battery's life span. A solution to the periodical upgrades would be just to install a new battery so you can enjoy your phone for another two years until you need to replace the battery again, and so on. Well, that’s the theory.


Image source: rapidrepair.in

In practice, however, changing the battery is not so simple and can damage the phone, providing you can actually get a replacement battery. In the case of newer iPhone models, the phone will detect when you've replaced the battery and give you all manner of warning messages, which push you to go to the Apple Store for an extensive repair, which could cost as much as a new phone.

Now, critics of this scheme have accurately observed that the inability to independently open, modify or repair a device that you own means that you don't actually own it because ownership literally means the ability to do all of the above and more. 

These and other issues have given rise to a global movement called Right To Repair, which has pressured Apple and other tech giants to make repairs more accessible, albeit to a limited degree due to the lobbying power these corporations wield. 

However, the right to repair doesn't entirely eliminate the underlying ownership issue. Did you know manufacturers slow down a smartphone’s performance to force you to buy a new one? 

Samsung was fined for this practice in 2018, and as usual with all the big tech companies, Samsung’s fine amounted to nothing more than a rap over the knuckles compared to the profits it probably made from artificially slowing down phones. It’s something that the company is allegedly still doing today, and this level of control negates any aspect of ownership. 


Solana co-founder Anatoly Yakovenko with Solana smartphone. Image: Solana Labs/Decrypt

On a positive note, Solana has developed a smartphone that has unique functionalities setting it apart from other phones. It is a web3-enabled device that features tight integration with the Solana blockchain. Anatoly Yakovenko, the co-founder of Solana, believes the key to unlocking the potential of crypto is to bring it into everyone’s hands. Solana Mobile bridges this gap by allowing easy access to the world of crypto and web3 and provides greater adoption and understanding of crypto. 

The project is an open-source platform that aims for widespread adoption and seeks collaboration from other smartphone manufacturers. If these companies believe crypto is important enough, then billions of users can have the opportunity for self-custody. This has the potential to disrupt the industry, creating a new ecosystem that is not burdened by legacy software and hopefully minimizes artificial manipulation.

Planned Obsolescence 

The practice of forcing people to upgrade through some nefarious means has found its way into everything from household appliances to hospital equipment, and it’s not a new practice. It’s been around for nearly 100 years, known as Planned Obsolescence. The term was coined by an American real estate broker named Bernard London in a paper titled “Ending the Depression through Planned Obsolescence," published in 1932.

Bernard said that the Great Depression made no sense because “factories, warehouses, and fields are still intact and are ready to produce in unlimited quantities, but the urge to go ahead has been paralyzed by a decline in buying power and, by extension, a decline in demand.” Given this situation, Bernard proposed the following solution;

“I would have the government assign a lease of life to shoes and homes, and machines to all products of manufacture, mining, and agriculture when they are first created, and they would be sold and used within the term of their existence, definitely known by the consumer. After the allotted time had expired, these things would be legally dead and would be controlled by the duly appointed governmental agency and destroyed if there is widespread unemployment.”

In other words, everything produced in the economy would be artificially made obsolete by the government at a specific date to cause the population to consume more. So that the economy recovers while simultaneously providing ample employment, further fostering economic growth. 

Bernard's problematic idea of planned obsolescence never really caught on because, arguably, it was the second world war that ended the Great Depression. This is primarily because the post-war period was one of incredible prosperity, particularly for the United States, as it managed to reap much of the rewards of victory while incurring little in the way of losses compared with its allies. Also, the US dollar had just become the world's reserve currency.


Image source: Investopedia

More importantly, the populations of countries like the United States and Canada exploded after the second world war; hence the generation referred to as Baby Boomers. It’s important because the rapid increase in population meant a rapid rise in consumption, so there was no need for planned obsolescence business practices. 

Companies could comfortably sell high-quality hardware that would last for decades because they knew there would always be another wave of buyers coming next year as more baby boomers became adult boomers. However, by the 1970s, it became clear that baby boomers weren’t having the same number of children as their predecessors.

Ostensibly, many western countries tried to fill this future demographic gap by introducing immigration, and this seems to have worked for a while. However, by the early 2000s, it turned out that immigration alone wasn't enough to fill the demographic gap, which continued to grow as companies needed increasingly future consumption to continue their future expansion. 

Meanwhile, native birth rates continued to decline, and this seems to be the period when Bernard's idea of planned obsolescence started to become a reality. Companies were effectively forced into selling low-quality products requiring a repurchase every few years to continue consumption trends in the absence of a growing population. 

Hardware As A Service

So, what does all of the above have to do with us owning nothing and being happy? If you’re an iPhone user, you may recall that Bloomberg reported that Apple would be rolling out a subscription service, and it’s nothing like their current service. It applies to the hardware, not the software, meaning that the subscription service will be for the physical phone itself. 

Louis Rossmann, a popular YouTuber, and computer repair shop owner who has gone head-to-head with anti-repair corporate lobbyists, reacted to the Bloomberg article, pointing out that a service is when someone or something does something for you. A phone is not a service; it’s a product, and it should be yours entirely from the moment you purchase it. 

Louis also highlighted that many Wall Street investors are pushing for publicly traded companies to adopt this so-called Hardware as a Service business model (HaaS) because it will make them trade at higher valuations, regardless of their actual earnings. 

This sounds disturbingly similar to the ESG investment trend, which effectively consists of asset managers moving their money into companies that comply with their ever-changing criteria, causing their stocks to pump even though no actual profits are being made.

Hardware as a service satisfies Environmental criteria because the number of devices in circulation can be reduced, and the ones in circulation can be reused. Any old devices can be easily recycled; you'll likely need to give back your old device to get a newer version. 

Hardware as a service also satisfies Social criteria because everyone will have subscription services for the same devices. There will be no phone with a better camera or a bigger memory.  Nor will there be a faster or slower, bigger or smaller car, which means everyone will be truly equal. 

Hardware as a service satisfies Governance criteria because it will put the company producing the product in total control of its creation, use, and destruction. Furthermore, HaaS will result in actual profits because people will pay for subscription services for just about everything they have in their possession until they die. 

Whereas Planned Obsolescence was formulated to solve the Great Depression, it appears that Hardware as a Service is being introduced to ensure consumption continues to increase even as the demographic decline continues. 

HaaS is not likely to be forced upon us consumers. As we’ve recently seen in other products, applying too much force tends to result in an equal or more significant amount of resistance because people know something is up when they don't have a choice. 

Instead, however, the ability to own anything will likely become ever more difficult as time goes on, starting with items that tend to be the most expensive purchases for the average person. Housing is at the top of the list, with costs going through the roof. 

 


Image source: The Guardian

Housing

The housing market and the rising costs in this sector of the economy will eventually cause the population to push politicians to do something—for example, Berlin’s campaign to resocialize housing. One of the outcomes could be that the government starts nationalizing housing. In other words, taking it away from landlords in the name of the greater good, and while these policies will be directed towards the big fish at first, the small fish will come next, just like with taxation. 

Alternatively, if the housing market collapses, we could see asset managers like Blackstone swoop in and acquire as many properties as possible with the freshly printed money they received from their respective central banks. Basically, you’ll rent from the government or Wall Street. 

Personal Transport Vehicles

The next item on the list is vehicles of all kinds. A lot of activity is already in play by car-sharing companies, electric scooter companies, and shared bicycle companies. There’s every chance these entities are extracting as much data as possible in preparation for HaaS models for similar vehicles. And the fact that many of these companies continue to receive large investments, despite being barely profitable is evidence of this effect.

Interestingly, HaaS in cars is likely a reason why there's such a massive push for electric vehicles. That's because it's easy to break the rules of a sharing economy when the car is powered by petrol and hardware, but it's much harder to break the rules when the vehicle is powered by electricity and software. 

Moreover, there's a limit to how many electric cars can be made because there doesn't seem to be enough lithium on the planet to replace existing vehicles with electric cars, according to the World Economic Forum's own research. So it effectively guarantees that electric vehicles will need to be shared. 

Phones And Computers

Phones and computers will probably be the third class of products to get sucked into the hardware as a service scheme, but the average person could take quite a while to accept it. That's because phones and computers are frequently listed as a person's most valuable possessions, primarily because it's something that you can truly shape to meet your personal needs.

These devices also contain lots of sensitive personal data that you'd rather keep to yourself and not share with anyone. Keeping track of phones and computers would also be very difficult without a digital ID, which is also a prerequisite for the rollout of Central Bank Digital Currencies and internet censorship, which the powers that be have explicitly stated they want to enforce.

Is The Tradeoff Worth it? 

The number of people on board with this Hardware as a service idea seems to be increasing. This is simply because an increasing number of people can't afford a home, a car, or even a quality computer or phone. But many think the tradeoff is too great, given that we are all unique, inherently sovereign human beings with Divine free will bestowed upon us. It’s not in our nature to be enslaved by any physical entity without the freedom to make choices, grow and prosper.

There is something precious that we do own, and that is ourselves. The few things we should have a right to own are ultimately an extension of ourselves. They allow us to exercise ownership of ourselves in the world so long as the path to ownership exists. This is why having a place to call home, a way to get around, and the ability to communicate and express oneself is objectively vital and universally sought after. Where there’s a will, there’s a way. 

I can’t imagine anyone being “happy” in a world where the path to ownership of literally everything except our physical body is obstructed. To make matters worse, we may even lose ownership of ourselves because of a digital ID “they” plan to roll out.

What’s The Solution? 

It should be clear by now that our current financial system is not working, and some say it hasn’t been working for decades or even longer because it’s not just Hardware as a Service, as Planned Obsolescence was proposed almost 100 years ago. As all crypto enthusiasts know, cryptocurrency was built to replace this broken financial system. Although cryptocurrency still has a very long way to go, it has already fixed one of the most critical aspects of finance: the ability to truly own your assets. 


Image source: wtfhappenedin1971.com

Some may consider this is nothing new, but it really is! The money in your bank can be seized, and authorities can confiscate any physical property you have. Even your house can be taken from you if you don't pay your taxes, and in some countries, the government can take your property at will using Eminent Domain.

Some might think this is fine, but it's not. These are the sorts of legal levers that governments and corporations are slowly starting to pull to take control of everything you own. Once realized, it’s easier to understand why the Entrepreneur and CEO of MicroStrategy, Michael Saylor, is a colossal Bitcoin advocate. 


Image source: Markethive.com

BTC can't be seized because a third party does not technically own it. It can't be confiscated because it's not physical. And it can't be taken by the government through some obscure law because the only law in crypto is immutable computer code. This makes BTC the best hedge against a world where you will own nothing because it guarantees you will own something.

A growing number of companies and individuals also realize what’s happening and are building a Parallel Economy to counter the “woke trend” and the elite pushing for this new world order and planning the great reset of the world. We must be aware of what’s happening and what’s in store before we are blindsided. Be part of communities that believe in liberty, financial sovereignty, and the freedom to live the way we have been accustomed to so that the legacy may continue for future generations. 

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.