Unprecedented Media Censorship Bills By Governments Leave Big Tech Nervous

Unprecedented Media Censorship Bills By Governments Leave Big Tech Nervous

The lack of trust in institutions continues to rise worldwide, prompting governments from various countries to up the ante on controlling the flow of information before their citizens lose complete confidence in them. Many governments have proposed regulations over the past two years that would lead to an unprecedented level of online censorship, and some countries have already passed their legislation. 

This article focuses on the online censorship bills in Canada, the United Kingdom, Europe, and the United States and what effects they may have on the internet, particularly legacy tech and its users. 

Canada – Online Streaming Act 

Canada’s online censorship bill titled Bill C11, also known as the Online Streaming Act, seems to be the most dystopian of all. Bill C11 was first proposed in November 2020 as Bill C10 but failed to pass due to its concerning contents.  Bill C10 was reintroduced in February 2022 as Bill C11 and was approved by the Canadian House of Commons, the first of a two-step process to becoming law. 

The first approval took many by surprise, including YouTube. YouTube’s concern over the bill compelled them to publish a blog post warning about the Online Streaming Act. As explained in the blog post, Bill C11 would effectively give the Canadian Radio-Television and Telecommunications Commission (CRTC: A government regulator) the power to decide exactly what content Canadians can see on YouTube and other social media platforms. 


Image source: Youtube

This bill states that these regulations will apply to user-generated content. Besides controlling the amount and type of advertising appearing on YouTubers' videos, the CRTC would have the power to dictate what content they make as per CANCON requirements. They would also be able to label any YouTuber as a so-called broadcaster, which means complying with the CRTC’s criteria or risk being blocked in the country. 

Moreover, some broadcasters will also be required to contribute to the Canada Media Fund, which funds mainstream media in Canada. It appears this requirement will only be applied to streaming services and social media platforms, but it could also apply to content creators of other sources. This is significant as most Canadian media is funded directly or indirectly by the Canadian government via the Canada Media Fund. Mandatory contributions by broadcasters would expand the Canada Media Fund, further increasing government control of the media. 

Clearly, the Canadian government is desperate to ensure that it continues to control the narrative in the country. This makes sense, considering that trust in the government has been declining for years and exacerbated since the pandemic began. To put things into perspective, 40% of Canadians trusted their government at the beginning of the pandemic. Today this figure stands at 20%, a 50% drop in three years. 

The Canadian Senate will vote on Bill C11 in February 2023; if passed, it will go to the Canadian Parliament for debate. Although YouTube presented its case to the senate, it failed to convince the Senate to omit user-generated content from the bill. YouTube expressed that the legislation could set a harmful global precedent for other countries to follow suit. This makes it harder for creators to access international audiences and would impact millions of businesses and the livelihoods of entrepreneurial creators globally. 
    


Image source: Legal 60

The United Kingdom – The Online Safety Bill 

In contrast to Canada’s brazen title of Online Streaming Act, the UK politicians chose a more harmless title for their online censorship bill, the Online Safety Bill. The bill was introduced in May 2021 and has been slowly working toward approval since then. Similar to Canada's online streaming act, the UK Online safety Bill initially came under fire for wanting to regulate “legal but harmful content.” 

This provision would have been a concern because it would give the UK government the power to censor whatever it deems harmful. In the case of the UK, the regulator overseeing this provision's enforcement is the Office of Communications (Ofcom), which is comparable to Canada's CRTC. Fortunately, the requirement to police legal but harmful content was removed from the Online Safety Bill in November.

Unfortunately, there are other dubious provisions in the bill, which include various requirements that direct Ofcom to protect “content of democratic importance, protect news, publisher content, and protect journalistic content.” Presumably, it means the mainstream media. Moreover, Ofcom still has the power to police illegal content being distributed online and will issue fines to tech companies that fail to police unlawful content. Fines will start at £18 million or 10% of a tech company's annual total revenue, whichever is higher. 

The fines would specifically apply when illegal content is shown to children meaning tech companies will be encouraged to do age verification to avoid inadvertently displaying harmful content to minors and then getting fined. This means social media companies will be forced to require KYC from all their users, which isn’t bad relating to scammers and bots. But the trust issues with legacy media and governments weigh heavily in this instance. 

Besides, many would argue that it’s up to the parents to take responsibility for what their children see online, not a ruling government body. Furthermore, when you consider the woke society in which some authorities are condoning the content and topics minors are encouraged to see and even participate in is very questionable, to say the least. Also, what’s being taught in schools, specifically relating to gender identity and sexual orientation. We live in a highly polarized society, so who will really benefit from this legislation? 

On another note, an ambiguous provision in section 131 of the bill states that Ofcom will have the power to restrict so-called ancillary services, including “services which enable funds to be transferred.” The mind boggles at what this could mean, but hopefully, decentralized cryptocurrency will circumvent this overreach of power.

Trust in the UK government has also plummeted, particularly during the pandemic. With the recent chaos and resignations of four prime ministers in 3 years, one survey shows only 10% trust the government, with 61% polling an emphatic ‘untrustworthy.’ The primary motive for the UK's online censorship efforts appears to stem from a desire for more oversight rather than censorship per se. A significant reduction in government trust has occurred in other countries; however, the motivations for censorship vary.

 


Image source: Digital Strategy Europa

European Union – The Digital Market Act/Digital Services Act

The European Union (EU) consists of several countries. In contrast to Canada and the UK, European authorities separated their online censorship efforts into the Digital Markets Act (DMA) and the Digital Services Act. (DSA) These are two of five bills known as the Digital Services Package, introduced in December 2020 and the second phase of the EU’s 2030 digital agenda. The EU's DMA and DSA were adopted in July and October 2022, respectively, with the new rules to be applied 6 -15 months after their entry into force. 

The EU’s Digital Governance Act (DGA) was passed in June 2022 and will fully apply in September 2023. They are also in the process of passing the Data Act (DA), and the takeaway here is the mandatory sharing of data with governments and corporations. The fifth Act is the EU’s Artificial Intelligence Regulation (AI Reg), which could enter into force in early 2023 in a transitional period, and late 2024 is the earliest time the regulation could become applicable. Note that all five bills are regulations, meaning they will override the national laws of EU countries.

The Digital Markets Act (DMA)

The Digital Markets Act has little to do with online censorship, and it could paradoxically make it possible to bypass many of the restrictions that the Digital Services Act seeks to introduce. That’s because the Digital Markets Act would impose massive fines on mega-tech or so-called gatekeepers who maintain their monopolies by giving preference to their products and services. The implications of this are profound and could do severe damage to big tech company profits. 

One example is that Apple has a monopoly on its apps for iPhone, meaning all apps must be downloaded from the Apple Store, and some apps can’t be uninstalled. Under the DMA, you can install apps from other stores and uninstall everything from your iPhone. The same would apply to other phones, computers, tablets, etc. 

Given that Apple and the like make a lot of money from mining your data with mandatory apps and making developers pay massive fees, the Digital Markets Act could deliver an enormous blow to their bottom line. Big tech companies are not happy and are expected to look for ways to diminish the impact of this Act through court proceedings. 

The motivation for the DMA is to increase Europe's competitiveness in the tech space. More importantly, the Digital Markets Act could be a precedent for all sorts of innovation in cryptocurrency in the EU because there would be an entirely new set of hardware available to crypto developers in the region. 

The downside of this bill is that it will also require all gatekeepers to provide detailed data about the individuals and institutions purchasing their products and using their services to the EU. This will be facilitated by the Data Governance Act and Data Act which mandate data sharing.

The Digital Services Act (DSA)

The DSA’s motivating force is to create its interpretation of a safer online environment for digital users and companies. In other words, it will establish a Ministry of Truth in every EU country, censoring certain information and pushing government propaganda. Each country will have the deceptive title “digital services coordinator,” which will function as a Ministry of Truth. Each digital services coordinator will appoint “trusted flaggers” to monitor and take down content. Trusted flaggers will be law enforcement, NGOs, and other unelected institutions.

Regarding the kind of content trusted flaggers would track and take down, the scope seems limited to Illegal content, as in the UK. However, the bill suggests disinformation could be on their radar as well. Now, this begs the question of who defines disinformation and the answer is probably the EU. Violators of the EU's upcoming regulations will face fines of up to 6% of their annual income per infraction, and repeat offenders will be banned. The Digital Services act also contains a provision that could impose KYC on social media platforms, in the name of child safety, like in the UK. 

The bill explicitly states that in a crisis, the European Board for Digital Services will instruct social media platforms to enhance content moderation, change their terms and conditions, work closely with trusted flaggers, and tweak the algorithm to “promote trusted information.” In other words, the next time there's a crisis, the government narrative will be promoted, and opposing ideas and positions will be down-ranked or deleted. 

Moreover, there's no limit on how long these emergency social media measures would last. As 'they' say, “never let a good crisis go to waste.” Not surprisingly, the World Economic Forum (WEF) is a big fan of the EU's Digital Services Act and claims it will be used as the standard for online censorship worldwide once other countries see its success. 

Also, not surprisingly, the WEF has criticized the UK for dropping its ‘legal but harmful speech’ regulation. This further supports the idea that the Digital Services Act will apply not just to explicitly illegal content. The WEF’s article suggests they will also include things like hate speech. It’s inherently a human trait to get emotional with certain occurrences, so if people are angry, why not address the cause rather than censor them; now there’s a thought! 

Trust in EU governments fell by almost 25% during the pandemic, and that's the average drop. Many EU countries saw even more significant declines in confidence. The Czech Republic leads the pack, with just 15% of Czechs now trusting their government. It’s evident the EU's totalitarian approach has failed so far.

Whereas the Digital Markets Act was created to make Europe's technology sector more competitive, the Digital Services Act was designed to control European citizens. The last thing the EU wants is for people to lose trust in it, but given the magnitude of these laws will only accelerate that process. 

 


Image Source: The Heritage Foundation

The United States – Kids Online Safety Act / Section 230

Similarly to the European Union, the United States has two significant documents related to online censorship. The first bill is titled the Kids Online Safety Act (KOSA), and the second is a Supreme Court case and pertains to the Section 230 bill. The Kids Online Safety Act was introduced in February last year and is still sitting in Congress but is expected to pass later this year because it has bipartisan support. 

However, outside Congress and from both sides of the political spectrum, dozens of civil society groups have criticized the bill. They warned the bill could actually pose further danger to kids by encouraging more data collection on minors in the form of a KYC protocol. It will ultimately force online service providers to collect KYC data to ensure they're not showing harmful content to children. 

The provision in the US bill does not explicitly require tech companies to do this, but the bill acknowledges it's the only real option. As in Canada and the UK, a US Government regulator will ultimately decide when kids have been made unsafe online, specifically by the Federal Trade Commission. (FTC) This has also been criticized because it should be the parent's responsibility to watch what their children consume instead of being used as an excuse to monitor and censor everyone else.

What’s more, it's not just the FTC that will be issuing fines. The Kids Online Safety Act will allow parents to sue tech companies if their children have been harmed online. It's assumed social media platforms will turn the censorship up to full throttle to ensure they don't get sued, even with KYC.

Section 230

The second bill relates to Section 230, in which the Supreme Court will hear two cases about central internet moderation in February 2023. For those unfamiliar, Section 230 is a US law passed in 1996, which allows social media platforms to moderate content to a limited extent without violating the First Amendment, which protects freedom of speech and the press in the United States. 

However, big tech has leaned on Section 230 of the Communications Decency Act to avoid being held responsible for some of the most controversial content on their platforms. The companies have invoked this federal law to dismiss potentially costly lawsuits in numerous cases. 

The Supreme Court case called Gonzalez v. Google alleges that Google supported terrorism with its algorithmic recommendations and contributed to the 2015 terror attacks in Paris, which killed an American student named Nohemi Gonzalez, among many others. It was picked up by the Supreme Court last October after being passed up by various courts of appeal. The same applied to another case called Twitter v. Taamneh, where a Jordanian was killed in a terror attack in Istanbul, and Twitter's algorithms allegedly contributed to the attack. 

So, what are the outcomes? If the Supreme Court sides with Gonzales, big tech will be hit with related lawsuits and have to engage in more online censorship to ensure no more cases occur. Notably, this is the outcome the Democrats are pushing for as US President Joe Biden filed a legal brief with the Supreme Court, asking them to increase the liability of social media companies under Section 230. The Department of Justice also filed a legal brief with the same request. 

On the other hand, six of the nine Supreme Court Justices were appointed by Republican presidents. Republicans have been calling for Section 230 to be thrown out altogether, arguing that there is too much censorship. Should the Supreme Court decide that Section 230 is unconstitutional, online censorship would instantly become illegal and also apply to algorithms. 

Google and Twitter have argued that stripping Section 230 protections for recommendation algorithms would have wide-ranging adverse effects on the internet. Some argue the internet won’t work very well without algorithms. This begs the question, would they be able to remedy the algorithm issues by allowing the user access, with the ability to shape it to their desires? It makes one wonder about the hidden agendas. 

Another outcome would be for the Supreme Court to rule in favor of Google and for Congress to amend Section 230. However, allowing Congress to change Section 230 would likely result in even more online censorship. Consider that trust in US institutions has been falling fast and recently hit record lows. Only 27% of Americans have confidence in 14 major American institutions on average, according to a poll conducted by Gallup, which found sharp declines in trust for the three branches of the federal government, the Supreme Court (25%), the presidency (23%) and Congress. (7%)

 


Image source: Ricochet.com

The Best Outcome

All is being revealed among centralized entities, governments, and the non-government organization cartels. They are literally turning on each other only to cripple themselves. The Divine end game has been actioned and is very positive for decentralized media platforms. Billionaires are flipping, and technology has made it possible to disseminate critical information that uncovers secrets and lies that have enslaved us, is now prolific. No centralized entity of a few can control the masses if we don’t let them. Free speech will find a way. 

And be mindful that in this world,

“The Ministry of Peace concerns itself with war, the Ministry of Truth with lies, the Ministry of Love with torture, and the Ministry of Plenty with starvation. These contradictions are not accidental, nor do they result from ordinary hypocrisy: they are deliberate exercises in doublethink. For it is only by reconciling contradictions that power can be retained indefinitely. In no other way could the ancient cycle be broken. If human equality is to be forever averted—if the High, as we have called them, are to keep their places permanently—then the prevailing mental condition must be controlled insanity. — Part II, Chapter IX 1984

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

Sowing The Seeds of Freedom

Sowing The Seeds of Freedom

Freedom is something that has come under the microscope in the wake of the events of the last two years in a very intense way. In many ways, we have been forced to view it through contrasting themes, such as censorship of free speech, lockdowns, and politicized health mandates.

The question arises as to how we not only restore freedom but sow seeds of freedom that align with the highest natural law of the universe.


Image Source: Scroll.in 

One of the constant courageous voices in this area is Vandana Shiva, an environmentalist in India and an award-winning author.

Beyond her impressive Ph.D. qualifications in quantum physics and studies in scientific disciplines, she leads by example, not rhetoric. So, I decided to read her book over the holiday period to learn from her experiences on the frontline and see what she advocates in the quest for the restoration of freedom for all.

The book in question is called Oneness v The 1%, written with her son Kartikey Shiva. I provide a summary of the themes in this book concerning her ethos in restoring true wealth and prosperity to her community, so you can draw inspiration for your own entrepreneurial and life activities despite the current challenges in the global economy.

The Context

Vandana Shiva sets the scene by posing questions she believes we need to revisit about the meaning of health, wealth, ecology, economic freedom, knowledge, intelligence, and democracy.

These questions are put against the landscape of existing challenges while she shares her perspective that true wealth is about well-being in every sense of the word.

The Challenge

The challenge, as she sees it, is the potential extinction of our planet brought about by the practices of the so-called one 1% who control money and use their power in destructive ways that go against the well-being of those they purport to serve.

She concludes that not only have they manipulated the market to drive a wedge between the people and well-being, but we are also being driven to a precipice, which requires a radical shift so that it does not become inevitable.

Here are some figures she lays out to back what she says. I have put them in tabular form below. These figures show how many billionaires have controlled as much wealth compared to over the last 12 years approximately.

This is certainly not a picture of the few wanting to empower the many. I wonder what that figure is now in 2023?  Who is the driving force looking to reduce this further?

The Contrast

In the table below, I have captured a few of the contrasting themes between oneness and the practice of the 1% from my reading:

Separation v Oneness

As with any action, there is a physical, mental, emotional, and spiritual layer present. On the theme of separation, which is a mirror opposite of oneness Vandana Shiva gives three examples in which separation shows up in the practice of the 1%.

She refers to this mind as one that is mechanical and linear in nature, which ‘allows the 1% to extract wealth from nature and society, defining their “extra activism” as scientific, economic and human progress.’

Some of the key tools used are colonization, patents, and extraction of data through artificial intelligence to create separation of humans from nature, separation of humans from each other, and separation of the self from their true nature.

On the other hand, oneness recognizes the interconnected of all things. It seeks to reconcile those separations in partnership and true interdependence through ‘self-organization, intelligence, creativity, freedom, potential, autopoietic evolution and non-separability in nature and society.’

If you observe bees in a colony, they work in the spirit of oneness. Markethive is a commercial platform mirroring those values for entrepreneurs to construct positive commercial experiences. 

This is a constructive use of a colony as opposed to the destructive opposite of the 1%, who wish to control everything for their unjust enrichment and for our enslavement.

Making A Difference

In the face of major challenges, often, the question arises as to what difference an individual can make. Vandana Shiva makes constant reference to Gandhi as someone who influenced her thinking. 


Image Source: Raw Pixel.com 

Gandhi is often remembered for his quote, “be the change you wish to see in the world.” If you accept this stance, then change starts from within, and it becomes a question of examining and adjusting perception to frame behavior and actions moving forward. 

You might examine where your mind has underlined separation and look to reconcile your view that embraces oneness as a principle.  

Where have you become separated from nature, from your fellow man and woman, and from yourself?  Where can you create reconciliation in those areas?

An Open Heart and Mind

It requires an open heart and mind, and a good example of this is provided in the book. Sir Albert Howard, an English botanist, traveled to India in 1905 with the intention of demonstrating western systems of farming.

What he discovered there caused him to retract and change his stance. He became a student of the local community to learn about the practices that had sustained their farming. He documented his learning and discoveries in The Agriculture Testament, which has become a major go-to handbook to many.

Embracing Oneness

Vandana also answers that question from her journey. She acknowledges that while she obtained a Ph.D. in the fundamentals of quantum theory from the University of Western Ontario in Canada, it was the group of women activists of Chipko in the Himalayan forests of India who taught her about biodiversity and ecology. She sums it up here.

"Both taught me about interconnectedness and non-separability. The women of Chipko taught me about the relationships between forests, soil and water, and women’s sustenance  economies; quantum theory taught me the four principles that have guided my thinking and my life’s work – everything is interconnected, everything is potential, everything is indeterminate, there is no excluded middle, we are interbeings."

These brave Chipko women went head to head with the government, putting their lives on the line to preserve the integrity of the ecology of the forest and won their battle in 1981.

From the combination of education and experience at the feet of the Chipko women, whose activity turned into a movement, Vandana Shiva set up her own activity and movement for biodiversity, conservation, and organic farming in 1987.

This just goes to show what can happen when you combine an openness of heart with a solid education and then draw inspiration from those working in the trenches, capable of imparting wisdom beyond academia.

This can fan into flame the belief, desire, and willingness to step into what the heart knows to be true by getting involved in a grassroots movement or by starting your own initiative with like-minded individuals.

The Importance of Research

Beyond the qualities of an open heart, education, and inspiration lies the importance of research to document and anchor good practice. 

For example, the practice of agroecology is not just about the protection of seeds for farming. The research which demonstrates the impact of the processes of biodiversity is equally important, especially given that the globalists use political science to manipulate data to fit their agenda and narrative. 

The case of Norman Borlaug’s dwarf wheat, dubbed as a ‘miracle’ in the Green Revolution, was countered by such research and is a case in kind which demonstrates this essential practice.

Call To Action

The book is not just a good inspirational read. It is a call to action based on three enduring principles from India’s history by way of a framework to sow seeds of freedom.

Satyagraha – is about bringing the force of truth to be through real democracy, which involves non-cooperation and resistance to destructive practices.

Swaraj – is about self-responsibility in the way individuals govern their lives in the name of freedom.

Swadeshi – is about creating self-sustaining local communities according to the needs of that group. The Greek word for such activity is autopoiesis, meaning self and creation, the ability to systematically self-generate.

The examples of how the locals in India were able to protect the heritage of the land and its ecology, based on the above three principles, were truly inspirational. 


Image source: Grain.org

It has not been without loss and challenges, but when you read, for example, how five million women in India were able to make such a difference in protecting local food safety standards, it is a powerful reminder that a small group of committed people can make positive waves for humanity.

These examples support Vandana Shiva’s point that we cannot merely observe and protest. It is incumbent upon each of us to apply the principle of Satyagraha to our thinking and embody the solution according to our values, abilities, and talents in the vein of ‘being the change we wish to see in the world.’

By participating in the solution, we sow seeds of democracy because the nature of democracy is practical. We are the change we are seeking, and by calling out this change from within, we can both sow the seeds and reap the harvest of true democracy and freedom for the benefit of all.

 

 

About: Anita Narayan. (United Kingdom) My life's work is about helping individuals to greater freedom through joy and purpose without self-sabotage, so that inspirational legacy can serve generations to come. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

2023 Predictions For The Crypto Industry Is The Tide Turning?

2023 Predictions For The Crypto Industry. Is The Tide Turning?

Across the board, 2022 was a crazy year and devastating for most. In terms of the crypto market, it was arguably the most unsettling year since its inception. A series of unprecedented events, like prominent altcoins plummeting to almost zero, companies going bankrupt, and $billions being hacked, are just a few. 

So what’s in store for 2023? Will it be bullish or bearish for the crypto market? Although many pundits postulate the coming year in crypto, I have outlined ten predictions from a reputable source, Guy, the investigative presenter at Coinbureau.com, which explains why they're likely to occur and how they could affect the crypto market. I offer my 2 cents worth also.
  

#1. Crypto Market Begins To Recover

The first prediction tends to be positive, with Guy suggesting the crypto market will improve, albeit not a bull market as we know it. The worst of the bear market will be behind us by the end of this year. The primary reason the crypto bear market could bottom in Q1 is that the Federal Reserve is expected to stop raising interest rates. Notably, stopping interest rates is not the same as lowering them, but it will likely be enough to prevent crypto from crashing further. 
   
Likewise, the bottom for BTC will likely come in the first quarter and could be 10K or slightly lower, with the main reason being that the stock market has yet to find its bottom, and the crypto market is highly correlated to the stock market. The stock market is expected to drop by another 20 to 30%, translating to a 40 to 60% drop in BTC's price. 

It’s important to point out that BTC could flash crash lower than 10K due to a crypto-specific factor such as a Bitcoin mining ban due to energy shortages. Also, Mount Gox creditors could sell the BTC they were due to receive in Q1; however, more recent news states the Mt. Gox payouts have been postponed till September. 

#2. SEC Crack Down Seems Likely

The second crypto prediction for 2023 is that the Securities and Exchange Commission (SEC) will crack down on another big crypto project or company. The presenter opines that another crackdown seems highly likely if Gary Gensler continues to be the chairman of the SEC. Gary's term will expire in 2026, so there's a lot of time for him to do damage, assuming he won't be expelled from the SEC for his close encounters with Sam Bankman Fried and FTX.

The criteria the SEC has been using to crack down on cryptocurrency have yet to be made clear. These opaque criteria can be summed up as a subjective interpretation of the fourth part of the Howey test. For context, the Howey test is used to assess whether an asset is a security, such as a stock in a company that requires additional regulation from the SEC. 


Image source: NickGrossman.xyz

The fourth part of the Howey test is the most relevant to crypto if an asset can identify a third party creating an expectation of profit for a coin or token” Gary Gensler has made it clear that no cryptocurrency is safe aside from BTC. He's even targeted stablecoins, which makes no sense. This could mean that every cryptocurrency besides BTC on an exchange is a potential target, particularly POS cryptos. 

However, the former director of the SEC’s Division of Corporation Finance, William Hinman, said cryptocurrencies must be "sufficiently decentralized" not to be deemed securities. Coin Center does not believe that the technological differences between POS and POW warrant any different treatment. And that it’s a misconception of policymakers that “staking” and “staking rewards” is some kind of security or interest-bearing lending activity that should be subject to regulation.

It will be interesting to see if Gary Gensler gets his way and if so, a first-quarter crackdown could be a catalyst for crypto lows. 

#3. Good And Bad Crypto Regulations 

Guy’s third prediction for 2023 is that there will be many crypto regulations, which suggests that most of these regulations will be good; however, a few will not. It’s also very likely that crypto regulations will vary from region to region, despite attempts to create global crypto rules. The European Union's Markets In Crypto Assets (MiCA) finalized its laws to be released in early 2023. Although they won't be coming into force for another one to two years after that, they will give institutional investors regulatory clarity for crypto. 

The absence of regulatory clarity is why institutions have been hesitant to invest in crypto, especially altcoins. Establishing regulatory clarity in the EU and elsewhere could result in lots of inflows and contribute to a Q1 recovery for crypto. More importantly, crypto regulations will effectively force crypto projects to decentralize. This is because the only way to avoid many of these regulations will be to be decentralized from top to bottom

Some crypto regulations are likely to be adverse concerning payments, DeFi, and privacy. That's because all of these niches are a threat to the traditional financial system. Fortunately, the crypto industry is likely to grow significantly with sound regulations. Furthermore, an increase in adoption and capital will likely make it possible for the crypto industry to lobby to remove the harmful rules. Keep in mind that powerful individuals and institutions want privacy the most. 

#4. DeFi To Go Mainstream

The fourth crypto prediction is that DeFi will go mainstream due to better front-ends, regulatory clarity resulting in increased liquidity, and proof of resiliency from some DeFi protocols. This will increase trust in DeFi and decrease confidence in centralized entities in the crypto industry. Guy also states that the caveat is that harmful crypto regulations could slow the adoption of DeFi. So far, however, DeFi has yet to be included in most crypto regulations providing the protocols are genuinely decentralized. 

Thankfully, most of the most significant DeFi protocols are, in fact, indeed decentralized, notably those on Ethereum. Most of the prominent DeFi protocols on Ethereum have also been tested by institutions in permissioned environments, namely Aave. It’s interesting to note that DeFi is technically a direct competitor to the traditional financial system, as it makes it possible to trade, borrow, lend and save. 

Guy expresses that institutional adoption of DeFi is inevitable because many institutions have acknowledged that the advent of new technologies, such as blockchain, means there will be a race to the bottom regarding transaction fees and settlement times. 

#5. Crypto Payments More Common

The fifth crypto prediction for 2023 relates to the third, and that's that crypto payments will become more common. This will again be due to a combination of better front-ends, regulatory clarity, increasing liquidity, and, most importantly, an increase in scalability that finally makes crypto payments feasible. Guy notes that his prediction comes from headlines about Ethereum founder Vitalik Buterin saying how Layer-2 scaling on Ethereum will power crypto payments. 

Moreover, developers will reportedly implement Ethereum Improvement Proposal (EIP #4844) in March 2023. For those unfamiliar, EIP 4844 will increase the scalability of Layer 2s on Ethereum by between 10 and 100x. Given that most Layer 2s already process thousands of TPS, such an increase will put them on par with Visa. The author believes it’s very likely that Layer 2s on Ethereum will be ground zero for crypto payments once EIP 4844 is implemented. 

He also stipulated that other smart contract cryptocurrencies will play a role, but they'll likely have to find their own niches. The catch is that increasing crypto payments could lead to more regulatory scrutiny. His greatest fear is that regulators will eventually require you to complete KYC if you want to use stablecoins on a smart contract cryptocurrency like Ethereum, quoting, 

“This has been mentioned by a few regulators already. The scariest part about this possibility is that it would be easy to implement since the larger stablecoins are centrally controlled. 

The silver lining is that a KYC crackdown on payments would drive innovation in the decentralized stablecoin niche. And some DeFi protocols are ahead of the curve. So to speak.”

 


Image source: cryptoslate.com

#6. Crypto Holders To Increase 

Guy’s sixth crypto prediction for 2023 is the number of crypto holders will increase significantly. For context, crypto adoption currently stands at around 4% of the global population. It doesn’t sound like much, but the growth has been exponential, and there are many reasons why this trend will continue this year. 

A significant reason is that media platforms have been integrating crypto features, such as  Meta’s Facebook and Instagram, which have tested NFTs on multiple smart contract cryptocurrencies. Even Starbucks has been working on NFT loyalty and member programs on Polygon. Notably, free speech-focused social media platforms, like Telegram and Signal, have been integrating crypto features with TON coin and MobileCoin, respectively. 

Markethive has taken privacy, free speech, and sovereignty on one decentralized platform to a new level involving social media and inbound marketing, including email broadcasting, content creation, press releases, sponsored articles, and page-making systems. Also, a video channel and conference room facilities make it a complete entrepreneurial ecosystem underpinned by blockchain technology and its native currency, Hivecoin. 

All these companies have billions of users combined. Even just a tiny percentage of crypto adoption by their users would be significant. There are three reasons why people adopt crypto; 

  1. Speculation, in other words, profit.
  2. Out of necessity. 
  3. Just for fun. 

Given the current sideways climate, there isn't going to be too much speculative adoption in 2023. This leaves “out of necessity” and “just for fun.” While much of the crypto adoption this year will potentially be driven by “just for fun” factors such as those mentioned above with social media, there could be a surge in necessity-related crypto adoption. Many countries are on the brink of collapse due to economic, social, and political issues. 

We've already seen a few of them fall, such as in Sri Lanka. Cash and crypto will be the only options when financial systems fail, especially as foreign currencies fall against the US dollar. 

Hence, an ecosystem like Markethive catering to a cottage industry of entrepreneurs, business owners, and the rank and file worldwide needs a sovereign base to facilitate their operations with the opportunity to be involved in a crypto monetary system that pays the user. Markethive enables everyone to realize their potential regardless of what is happening.

#7. More Countries To Adopt BTC As A Legal Tender

The seventh crypto prediction ties into the fifth: at least one additional country will adopt BTC as legal tender. Tonga is top of the list since the island nation announced it would make BTC legal tender by Q2 and begin mining BTC with volcanoes by Q3 of 2023. The assertions for this move are a need for more financial infrastructure, reliance on remittance payments, and using a foreign currency whose monetary policy cannot be controlled, such as the US dollar. 

These are the same reasons El Salvador adopted BTC as legal tender in September 2021.  It's also why some Latin American countries are the most likely to follow suit. It's even why the Central African Republic adopted BTC as a legal currency in April 2022 and uses it alongside the Central African CFA Franc.

The countries adopting BTC as legal tender doesn't mean they will ditch their national currencies. It's more than likely they'll continue to use their national currencies alongside BTC, assuming there isn't a total collapse of the financial system. It's also possible that some countries will adopt cryptocurrency alongside a new central bank digital currency (CBDC). This seems unlikely, given that crypto and digital currencies are a blatant contradiction, but it has been hinted at in various reports, including one from Harvard University.

#8. Big Tech Companies Ramp Up Crypto Integrations

Guy’s eighth crypto prediction for 2023 ties into the previous two, and that's that big tech companies will continue to announce crypto Integrations. Like the countries that could espouse BTC, big tech giants are ultimately adopting crypto because they're losing money and are trying to find ways to plug the hole. 

Tech giants such as Apple and Amazon have been seeking to hire people for crypto-related positions over the last couple of years. Although there haven’t been any meaningful developments from them or the other big tech companies with similar job openings as yet, those could all come sometime this year. 

Although Twitter’s new owner Elon Musk is currently balancing free speech and censorship in the face of government scrutiny, he has clarified that he intends to integrate crypto features on the platform. It’s becoming clear that this is the direction big tech is moving. The crypto or NFT adoption by Facebook, Instagram, et al. mentioned above will almost certainly inspire the rest of big tech to do the same. 

He also posits that big tech adoption of crypto could be related to the Metaverse because very few are fans of the centralized Metaverse that Meta has created. They know that they're nothing more than a means of extracting even more data to be sold to advertisers and shared with governments obsessed with surveillance and censorship. 

Meta and others will eventually understand that the only way they can make money on this new technology is to integrate it with existing decentralized alternatives. Big tech’s role will likely involve providing hardware and access points that enhance user experience. 

#9. Wall Street To Acquire Blue Chip Crypto Company

The ninth crypto prediction is that the wolves on Wall Street will acquire at least one blue chip crypto company. Guy speculates this is highly likely given that Goldman Sachs and others are interested in buying up a few subsidiaries of FTX that remain solvent. Moreover, other crypto exchanges and platforms have gone bankrupt over the last year. Celsius, BlockFi, and Voyager Digital are easy examples, and some of their business assets may be acquired by a traditional financial institution looking to offer crypto services.

There's even speculation that a megabank could acquire Coinbase like JP Morgan, because the potential collapse of troubled crypto companies in the United States, like Digital Currency Group, Greyscale, and Genesis Trading, could have knock-on effects on Coinbase. Coinbase is also involved with USDC issuer Circle, which posted a surprisingly small profit in Q3 last year.  

If Coinbase stock goes low enough, there's a scenario wherein a takeover of some kind could occur. After all, Coinbase is the largest cryptocurrency exchange in the US, and the big banks on Wall Street have been watching billions of dollars flow from their accounts onto the exchange over the last two years. They've also seen how much money Coinbase can make and probably how much data it can gather. 

 


Image source: Forbes

#10. BTC To Be Used For International Trade

The tenth crypto prediction for 2023 is that BTC will start being used for international trade. Some countries have signaled their interest in using BTC for international trade, including those that face sanctions or scrutiny from the United States and its allies. The sanctioned list was once limited to a few so-called rogue actors, but it's quickly expanding as we enter a multipolar world. 

At one pole, we have the United States and its allies; at the other, we have the BRICS, Brazil, Russia, India, China, and South Africa, plus their allies. As mentioned in this article, the BRICS are reportedly working on their reserve currency, a combination of their existing currencies. 

Iran has already officially approved the use of cryptocurrency for international trade, and Saudi Arabia has a renewed interest in crypto as its central bank has hired a crypto chief to boost digital ambitions. Hong Kong will also ease restrictions, and Russia appears to be working on crypto legislation. This apparent crypto adoption by the BRICS could see them add BTC to their reserve currency basket.

Once it becomes clear that BTC is a viable option, it won’t be just the so-called naughty or sanctioned nations adopting it. When that tipping point occurs, we'll see what Fidelity has called Bitcoin, a “very high stakes game theory” where countries will rapidly adopt BTC. 

My Thoughts

All things considered, as I am a "glass half full" kinda gal, this year could see a positive turn for crypto on various levels. Given the turmoil and backlash crypto has received for over a decade. All the predicaments the crypto industry has found itself in have inspired new technology to mitigate the bugs and growth in maturity. 

It takes decades of trial and error to implement a robust and sound financial system, and all it takes is a couple of years of onerous or corrupt leadership to bring the global economy to its knees. Although the crypto market is currently deemed low, compared to the historical highs, we see a more stabilized price action, and BTC and authentic altcoins will be considered less volatile going forward.  

In other words, crypto can and will be used as intended, not for speculation but as a comprehensive cross-border payment system and a store of value inherently deflationary given its limited money supply. It will find an equilibrium and be decentralized enough to withstand the failing traditional finance systems with its inflationary fiat currency. 

 

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.
 

 

 

 

Content Marketing More Prevalent Than Ever Creating Value With Content Is Key To Rise Above Internet Clamor

Content Marketing More Prevalent Than Ever. Creating Value With Content Is Key To Rise Above Internet Clamor

Given the life-changing events over the past three years, we’ve entered 2023 much wiser and more enlightened. The global population has experienced a technocratic tyranny never seen before, and never before has critical information been so readily available to everyone that brings truth, putting the spotlight on the evil doers of the world, historically and empirically. 

Thanks to the internet and the proliferation of media circumventing the cancel culture, many topics have come to light through content creation. One thing is for sure, the online world has expanded, and for many, it’s the only option to stay in touch with their loved ones and community, bringing a sense of cohesion and strength to the stricken. 

It’s also the best option to facilitate their business to derive income, and companies of all sizes and niches are taking notice. Life goes on no matter what, and we must focus on staying afloat in this crazy world. The latest message is “get the word out,” and content creation, aggregation, or content curation is the best way to do that. If you’re running a business, content marketing is crucial.

According to the latest research, 7.5 million blog posts are published daily, with around 600 million blogs hosted on WordPress, Tumblr, and Google’s Blogger. Moreover, blogging is considered a popular content marketing strategy, with 81% of consumers trusting the information in blogs. Data also shows 61% of online consumers in the US have purchased products based on recommendations from a blog. 

It’s also reported that 75% of people never scroll past the first page of search results, and 80% ignore Google ads. With 82% of marketers reported to be actively using content marketing in 2021 (an increase of 70% from the previous year), the question is, how can you get your content to rise above the noise?
 
The usual scenario involves finding 'How To' manuals and trying to find 'hacks' or 'shortcuts' that will get your content noticed. A content creator’s post, video, or meme goes viral, and tons of copycats appear for the next few months. They never do better than the original.
 
For example, the original Old Spice campaign video resulted in over 55 million Youtube views and was copied thousands of times. Sesame Street was one of the copycats, resulting in five times fewer views than the original.
 
So if Sesame Street, with multi-millions of dollars for the best production resources, can't come close to topping the original video, how will you and your small business do it? There are better ways to produce content than copying. Below are five tips on delivering real value in your content.

The WIIFM Formula 

A marketing acronym that’s been around for years is WIIFM which means, "What's in it for me?" but we turn the formula over. Your content must focus on 'What's in it for THEM, not YOU. (WIIFT) That's when people will read your content. 

Too often, entrepreneurs write self-serving content. It's like going into a pub and shouting out how great you are, your latest accomplishment, and all the reasons you are God's gift to the world. But that is what many brands do when they only write about themselves and how excellent their products are on social media and their blog.

It is better to put yourself in your target customer’s shoes, focus on what they need and care about, and then write content that addresses that.

 
Image source: Markethive.com

Know Your Target Market 

To create WIIFT content, you must understand your target customers. Building customer personas will help with this. The main characteristics of a buyer persona that need to be identified are as follows: 

  • Their location(s)?
  • Their values?
  • Their key demographics (job title, age range, etc.)? 
  • The sort of content they are consuming currently?
  • Their pain points?
  • How will your offer resolve those pain points?

This blog will help you create a detailed buyer persona to ensure your marketing campaign is streamlined and customer-focused. 
 

Show Real Expertise 

One of the main reasons your content may not be resonating is when you are producing mirage content. Content that replicates what everyone else in your field is putting out. In most cases, this happens when the person writing the blog post has yet to gain real expertise in doing what they are writing.
 
If you sell race car parts, your website's blog posts should be written by someone that knows about race cars (Perhaps they build the cars and race them on the weekend?) It’s not a good idea to have some junior copywriter you hired paraphrase a bunch of content they saw from a basic Google search.  

The development of expertise takes time. Either you or whoever writes your content has to:

  • Do a lot of reading and researching.
  • Ask a lot of questions.
  • Invest time doing the thing that is being written. 
  • Be willing to experiment.
  • Fail often. 

You will need to find a way to resolve any lack of expertise in your subject matter. You could hire or interview writers who are subject matter experts. Or you could invest the time to become an expert yourself.
 

 
Image source: Motocms.com 

Be Focused on Customer Intent, not Traffic Volume.

Many companies go after the ‘Top of the Funnel’ (TOFU) keywords. These have tons of search volume and organic traffic but are less likely to convert sales. Additionally, these keywords are probably going to be competitive. It will be highly challenging and costly to rank on page one of Google.
 
The opposite approach converts much better. Begin with ‘Bottom of the Funnel’ (BOFU) long-tail keywords. They may have just a fraction of the traffic but are much easier to rank for, and the chances of them converting to customers are much more significant. 

For example, the most popular post on Hubspot’s site is “how to make an animated gif.” How many of those people are looking for complex CRM or marketing automation software? Probably not very many.
 
You will find Long-tail keywords to target using SEO tools like Ahrefs or SEMRush.
 
Also, some excellent keyword research tools are completely free and include:

  • Reddit 
  • Quora
  • Pinterest
  • Youtube
  • Twitter
  • Amazon 

Additionally, social media can reveal how your target customers feel and talk about your product and your competitor’s products. This will let you get ideas on what content to write next and how to present it in a way most likely to resonate with them. 

Don’t Try to Go Viral. 

When you try to go viral, you are taking part in the marketing equivalent of purchasing lotto tickets. You are basing your strategy on something out of your control, can’t be repeated, and most likely will not happen.
 
For example, if you sell garden shovels and rakes, the chances of your video about the best fertilizer to use in your tulip garden going viral will probably be low.

The problem with “viral content” is that you are looking for a one-hit-wonder. If you were to get lucky and one of your videos takes off, the odds of it leading to a ton of sales and being repeatable over and over are very low.
 
A more proven strategy is to regularly create ‘How-To Videos’ week after week, showing your company’s expertise and helping your target customers solve real problems. These videos may only result in a few hundred views each, but they build your reputation and solve a real problem for your target customers. 

As an example, Minaal produces carry-on luggage for minimalist travelers. They aren’t focused on delivering viral pranks. Instead, they do an excellent job of making how-to videos related to packing light.

Below is a video presented by Thomas Prendergast, the CEO, and Marketing Director of Markethive, with some fundamental technical steps for creating a blog, specifically on the Markethive platform. 

Where Do You Start?

If you are just starting, check out this detailed beginner guide. It outlines how to start blogging in five easy steps. When you are ready to start your blog, Markethive is your next step. You can utilize the most comprehensive broadcasting platform with blogging tools, email auto-responders, etc.,  all under one umbrella, along with a built-in meritocratic community of entrepreneurs. 

With Markethive’s internal wallet activation imminent, the new dashboard integration with its multiple newsfeed interface is currently in development. This unprecedented concept is unique to Markethive and integral to the objectives of the content marketer/entrepreneur in broadening reach and building their sphere of influence. Be sure to stay tuned for updates and implementations going forward. 


Image source: Markethive.com

So apart from the conceptual technology integration of intuitive tools fundamental to disseminating information of any content marketing strategy, you need to create content that delivers real value and invest time in understanding your target market. It will require learning about your target customers, talking to them, and practicing humility and empathy. 

Moreover, creating quality content takes time and effort but will pay off in the long run. Make sure your content is well-written and contains accurate information. Using visuals such as images or videos can enhance the value of your content. Whatever your approach, make sure you keep your content interesting and relevant to your audience. If you do this, you'll be well on your way to success in the world of content marketing.

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

Adapted from Markethive’s original article

 

The First Cats

It was August 2016 when these two cats first visited.  I never had the chance to pet them, but believe they appreciated us feeding them.

The black cat disappeared November 2016.  No ideas what happened to them.

The ginger cat still visits us.  It is amazing how he has survived outdoors all this time.

These two are the reason why I have two cats today.