BANNER IMPRESSIONS EXCHANGE REVIEW

 

Understanding The Metrics And Strategies Of Marketing 

There are many facets to Markethive – It is a complete Market Network and broadcasting platform with a Social Media interface. It has everything you need to succeed in whatever you do online, including the potential of extra revenue made available to Entrepreneur One (E1) associates through the first of many upcoming money machines – The Banner Impressions Exchange. 

It is a concept and unprecedented innovation where Markethive returns 100% of the ad-revenue into your pocket. There have been 20+ years of high energy poured into Markethive. This is a Divine inspiration and places all of the members of Markethive first and foremost. 

It’s been almost a year since the launch of the Banner Impressions Exchange (BIX), with many seeing great results on both fronts.

1. Selling impressions on the exchange.
2. Banner advertising campaigns

Still, many are still unfamiliar with the strategies of metrics and the unique system Markethive offers by sharing its significant and ever-increasing traffic with the community. Given that it’s coming up to the first anniversary of BIX, I thought it appropriate to revise and update the Banner Impressions Exchange features and benefits and how you can maximize your marketing efforts by understanding the metrics.

 

Markethive Banner Impressions Exchange (BIX) Overview

The Banner Impressions Exchange is a system that delivers to the media buyer a transparent value for their impressions in an exchange-type environment. This ensures open market principles, allowing anyone who wants to advertise their banners on all of Markethive’s domains to buy impressions from the exchange, similar to purchasing coins in a coin exchange. The market sets the price. 

This means that the CPM (Cost Per Mille = 1000 impressions) you pay is based on the market setting the price based on demand, effectiveness, and availability. This also means third-party sites can join the Markethive Banner Impressions Exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly.

The BIX is part of the Entrepreneur One Upgrade arsenal, where an equal share of impressions derived from Markethive’s massive traffic is allocated to each E1 member every month.  An E1 member can create a Banner Ad business within the Markethive system by reselling their impressions on the exchange for any member of Markethive to purchase. If you do not need to use them yourself, why not sell them?  

Furthermore, the remaining impressions allocated for any given month are rolled over to the following month. This means that if they are not assigned to a particular banner advertisement or sold to a buyer within the current month, they can be used the next month along with the new allocation of impressions. 

However, the end goal is to utilize this commodity by either placing your banners on prime real estate or on-selling them to someone who wants to use them. It’s not practical to hoard your supply of impressions – they are a limited resource to an ever-expanding market. The demand is going to continue to increase.

Forms of payment for impressions can vary and are at the seller’s discretion; however, choosing MHV, Markethive Coin, as the transaction process is straightforward, as payments are automated within the system. The other methods such as BTC, ETH, Paypal, and others are done manually and need to be managed by the seller.

Banner Advertising Campaigns

This banner service is for Entrepreneur Level Members Only and all members that have purchased banner impressions through the BIX. 

In other words, anyone who is holding impressions in their Markethive account can create a banner that is displayed on what is considered AAA online real estate. The complete Markethive Network includes all pages, websites, and the many domains Markethive owns. This means your banners are viewed not just by members within Markethive but also by the vast internet traffic and onlookers. 

Important to note: Some specific guidelines and qualifications need to be followed when creating a banner: 

• Ensure your banner is sized to 960px x 80px.
• Use images with white or transparent backgrounds.
• Images must not touch the border and can only be 20% of the banner area.

For more clarification on the banner creation and the guidelines, please refer to MARKETHIVE BANNERS SLIDES AND INFOGRAPHICS FREE & AVAILABLE. 

Keep in mind these banners are viewed on the complete Markethive Network and all other systems we have, so the number of impressions any banner receives will be exponential. 

Understanding The Different Metrics

Many randomly post advertisements hoping they bring results without knowing the statistics of the process. Sorting out the data produced by an online advertising campaign can be an intimidating task, especially if you’re new to online advertising. If you’re a marketer, you will have heard of the terminology used to measure online ad campaign statistics. Still, it’s not always clear or understood how they are differentiated and why all metrics are equally important. 

Many understand the importance of social media engagement; however, when it comes to strategy, it’s critical to know the difference between the key terms or metrics that are frequently used, as it will help you make sense of your campaign statistics. It’s all about accurately measuring your data to know what’s working and identifying areas where you can increase your efforts or improve on your content where it’s not working so well. 

 

Identifying The Fundamentals Of Metrics  

Reach

Reach is the total number of unique people who can see your ad or content. If 1000 people in total have seen your ad, that means your ad’s reach is 1000.

The advantage of having accounts on various social media platforms and a central system that allows you to broadcast your blog or advertisement to those individual platforms have the potential to increase your reach into the millions. Markethive, with its proprietary blogcasting system, is the springboard and gives you the ability to create massive reach, which is exponential and very powerful. 

For example, If I subscribe to your blog and have 20,000 followers across all my social media accounts, and you have 15,000 subscribers, each with a similar following, your blogs have now been potentially seen by around 300,000,000 people, by-enlarge are not directly subscribed to you. 

Every time you publish a blog with Markethive as the core platform, that article is posted to hundreds, even thousands of social network news feeds and WordPress sites. 

 

Impressions 

Impressions are the number of times your content or advertisement is delivered and displayed on any given website or page. Let’s say that your ad from the previous example above popped up on those people’s screens a total of 3000 times. That means the number of impressions used for that ad is 3000.

Impressions are where your online advertising begins, and most likely where you will see the highest numbers as an impression is generated every time a web page is loaded and potentially viewed. It’s important to note that just because the banner was displayed doesn’t guarantee the visitor saw it. 

It’s a bit like driving past a billboard on the side of the road, the ad is displayed continuously, but it doesn’t mean that you took any notice of it. So, in a sense, every car that passes the billboard would represent an impression, as the potential for the ad to be viewed is there but no guarantee that every driver saw it.

Impressions are typically used for displaying banner advertisements across the internet on any site that allows this type of advertising. This comes at a cost that varies across the board and is usually set by the management of the company website. See some comparisons here. 

This protocol has now been preceded by a new unprecedented system, as Markethive, the social market network and ecosystem for entrepreneurs, has developed a Banner Impressions Exchange (BIX). It is advertising as a non-fungible token built into an exchange.

Are Impressions Important For Your Business?

Yes, they are the very foundation of the advertising process. They are essential for branding campaigns. Awareness is created from impressions, and continuing to drive impressions will be crucial to brand success. Increased impressions will lead to increased engagement and community size.

• Impressions are the “eyes” that see your ad. It could be as little as a three-second scroll in some cases.
• Reach/Engagements involve some kind of interaction, usually. But the impression comes first.
• Lastly, clicks or actions are the most important. That is where your leads, and ultimately, your sales come to fruition.

You can’t have reach or clicks without impressions first. Without impressions, which is the availability to view, there would be no clicks.

 

Clicks 

Clicks are usually seen as the most important step in the online advertising process, as a click means you have an interested visitor and a potential sale. 

A click is recorded when a visitor clicks on your banner, takes them to your website, where a lead is captured, or the possibility of a sale. But when it comes to clicks, relative to impressions, you need the impressions to generate a click, and since not every person who views your banner (which is counted as an impression) will click on it, you will always have more impressions than clicks. 

This ratio of clicks to impressions is measured by what’s known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions.

For example, if your banner received 1,000 impressions and, out of that, you got 25 clicks, you would have a 2.5% CTR. The rule of thumb is that a banner with a high CTR effectively grabs a visitor’s attention, while a low CTR banner means that you may need to tweak something about the banner image or ad text to harvest more clicks, hopefully.

Your ideal ad click-through rate takes time to determine. It’s not the same for everyone, and the average CTR also depends on such factors as your industry and keywords and how competitive they are.

Based on the internal data of Wordstream, they’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. The graphic below shows the variation in the average click-through rate for twenty different industries.

Image Credit – Wordstream

 

Conversions 

Conversions are the ultimate goal and end-result that every marketer sets out to accomplish.

Generating conversions means that the purpose of the advertisement/banner has been achieved. The term conversion covers a broad spectrum of actions, including capturing a lead, making a sale, or just having a visitor download an ebook or whitepaper. It’s good to measure the effectiveness of any campaign by determining how many conversions are achieved to how many dollars are spent. This calculates your return on investment (ROI). 

 

All Metrics Are Equally Important

When you’re analyzing your campaign data, it’s not a good idea to draw conclusions based upon only one metric. You always need to consider how each metric relates to the other. 

For example, (1) you may have an ad with an exceptionally high CTR but a disheartening conversion rate. Conversely, (2) you may have an ad that gets very few clicks, but it almost always converts when it does. 

The first scenario is not ideal because you’ll spend a lot of money on clicks but have little to show for it, especially if you’re using pay-per-click (PPC). The second scenario is not okay either because you won’t be able to scale that campaign to any significant size properly.

One of the most reliable ways to determine where best to channel your resources is by using a metric known as “Profit per Impression” (PPI). This metric takes both the beginning being impressions and ending being conversions or (profit) points of the advertising process. It uses them to determine the ultimate viability of an ad campaign. 

This is particularly helpful when participating in Markethive’s Banner Impressions Exchange, where you can purchase impressions for your Banner Ad Campaigns and view the detailed statistics of any given active banner in your BIX section of Markethive. 

 

 

How Do You Calculate PPI? (Profit Per Impressions)

The way to calculate PPI is to simply find out how much profit (not revenue) you generated from a campaign and then divide that by the number of ad impressions it took to produce that profit. 

For example, if it took a total of 90,000 impressions to produce $20,000 in profits, then your PPI would be $0.22 ($20,000 divided by 90,000 impressions). This enables you to see how well your banners perform after all costs have been covered. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth.

By keeping the Profit per Impression (PPI) metric in mind gives you more confidence, and you will be more clear as to which ads will ultimately generate the most profit for your advertising campaign.

Another Factor To Consider – The Rule Of 7 – What Is It?

The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.

This helps them remember you amongst an overwhelming amount of marketing messages, other information or clutter, and positions you to get better results from your marketing efforts. It’s not just about banners – social media and digital marketing require a thoughtful content strategy approach. This is accomplished by sharing content, interacting with people, and targeting ads to people interested in what you sell.

Socially-savvy companies like Markethive have the best of both worlds when it comes to marketing your business. It has the social newsfeed and specific storefront groups, inbound marketing tools, and now the banner impressions exchange. This gives you the ability to engage with prospects at every level of the buying process, as it’s been proven that the more positive contact you have, the easier it is to develop and sustain relationships and ultimately attain more sales. 

 

What Can Marketers Do To Capitalize On The Rule Of 7?

So if the Rule of 7 involves encouraging repeat interactions with prospects, how do you do this?

• Have a very clear idea of who your customers are. Develop a plan to make yourself visible amongst your target customers and know where they hang out or which websites they visit. 
• Make quality and consistent use of Banner Advertising on high-profile sites with lots of relevant traffic.
• Have a content marketing plan that gets your prospects to notice you, so you need to provide content they perceive to add value. Your blogs or articles should start conversations and prompt people to want to find out more about you and your product, so make sure you have the necessary calls to action to lead them to where you want them to go. 
• Amplify your content into social media. Ideally, your content will get you some SEO visibility, but broadcasting your content to the various social media channels will increase your reach. 
• Have an email nurture campaign. Don’t think of email as an opportunity to make sales. Think of it as a way to help and nurture your prospects and customers. Drive email opt-ins by offering helpful free content so that they can subscribe.

With these initiatives in place, you will start to develop a level of visibility that will mean your prospects are being more frequently exposed to your brand. This can all be achieved and facilitated within the Markethive Platform utilizing its comprehensive range of marketing tools. 

The result will be an increase in brand searches, increasing the number of inquiries, leading to a rise in sales. Don’t expect overnight results; this requires a consistent, long-term effort.

You need to have a bigger picture view to see how all these metrics and systems with all their different moving parts work together, especially when it comes to valuing impressions, clicks, and conversions. The best way to understand how these factors work together and track your results is to test and tweak your marketing campaigns continually. 

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

Markethive’s Apprentice Platform Explained (blog)

Entrepreneur One To Be Phased Out – Apprentice Upgrade To be Phased In 

As Markethive moves forward, our Entrepreneur One Loyalty upgrade (the ultimate loyalty program for Markethive’s early adopters) will be phased out and not available to new members. However, this makes way for our next phase, the Apprentice Loyalty Upgrade, which is in preparation for launch and will be released about the same time the Markethive wallet is integrated. 

Currently, the Entrepreneur One Upgrade (E1) is still available to new members. There will be a countdown ticker badge of 30 days placed on the Markethive home page for you to view, giving you ample notification of its cessation to new members. 

There is also a moratorium for canceled or lapsed E1 accounts, starting at the same time as the countdown badge. This allows former Entrepreneur One members to resume their membership as though they never left. The months that lapsed will be compressed to show a continuation of a paid year to date. 

Once this 30-day period has ended, the wallet and Apprentice Loyalty Program will be released. We have a lot going on now; it’s thrilling that Markethive is coming out of BETA with this launch. The innovative visions and tireless work of the Founders’ are coming to fruition for all of us. 

Apprentice Upgrade Illustrated 

The Apprentice Program will include everything stated below. This is the first and basic draft, so there might be a few additions and maybe subject to change, but this is primarily the features.  

1. The first is the large wallet transfer/transactions. There's no limit for the Entrepreneur One member; however, the Apprentice Program will be the second-largest wallet transfer. So the number of MHV coins that you will be able to transfer out with this wallet will be substantial. 

2.  You will enjoy a matching bonus when you refer new members, just like the Entrepreneur One has a matching bonus. This consists of a 100% matching bonus on the first three that sign up with you, which is 50% more than a free member, and then 25% on each subsequent sign-up for the duration of your active membership.

For example, if the new sign-ups airdrop is 100 MHV, you're going to get 25 coins for as long as you are active in the Apprentice upgrade. 

3. You get the full inbound marketing system. All the features and functions will be available, except for the email broadcasting system, which is limited. You will be able to email your associates (sign-ups) and your group members, but not your friends you have accumulated on Markethive; that is only available to Entrepreneur One associates. 

4. You will have access to full data on the first 16 visitors. This includes their other social media accounts, phone number, and email address. This means you'll get access to the first 16 people who visit your Markethive profile and be able to see who they are. You can contact and reach out to them because they are obviously interested in you, as they came to see you.

5. Access to a friend’s “Friends List”  giving you access to your friends’ list, similar to LinkedIn and Facebook.

6.  Automatic video and blog posts to the news feed. Coming very soon is the four different types of newsfeed that are four different types of feeds. As an Apprentice Upgrade, you will have access to the first three.

1. First is the general newsfeed, similar to a Twitter/Facebook type of feed.
2. The second is the blogging system, so your blogs will be displayed in that feed. 
3. The third is the video feed where you can upload organic videos to the Markethive Video Channel and your videos from 3rd party video platforms. All your videos you upload will be shown in your video newsfeed. 
4. The fourth newsfeed is the curation newsfeed which is limited to Entrepreneur One members only. 

7. Increased Limits On your Video Uploads. Notably, with YouTube, you need to be qualified to be able to upload unlimited videos. If you do not pass their qualifications, they limit the size of your video uploads. As an Apprentice Upgrade, there is no limit to the size, length, or number of videos you can upload.

8. 10% Discounts on Services, such as Press Releases, Banner Impressions rebate, Boost, Video Ads, etc. E1’s get more discount; however, free members will need to negotiate with either Entrepreneur One or Apprentice level and pay them to acquire any of these services or purchase them at full price from Markethive, the company.     

9. Upgrade activities interest (staking) on the Vault.  As an Apprentice Upgrade, you will receive an increase in micropayments for all your activities in Markethive. Plus, any MHV you hold in the Vault will be paid interest. 

10. KYC (Know Your Customer). All Apprentice level and Entrepreneur One associates will have a blue verification checkmark on their profile. So your KYC verification steps will be a lot easier to do as an upgrade than they would be if you were a free member.

11. Newsfeed Rich Text Formatting. You will be able to highlight with bold, italics, or underline in your newsfeeds as an Apprentice Upgrade. This makes your posts stand out a lot more. 

12. Fully Functioning Storefronts. It is also known as Groups but with the added advantage of monetizing it with capture pages, custom Splash pages, videos, co-ops, shopping carts, etc. You create a complete campaign with a capture page that lands on the splash page built into the group. Essentially, this is a Storefront where people can visit and buy your products listed via your shopping cart.

So you can essentially turn your group into a landing page that also gives you the ability to communicate with those in that storefront group, much like a forum. It really is an innovation that takes the whole thing and turns it into a turnkey Marketing System.

A free membership gets the group, but you’re getting a storefront when you upgrade to Apprentice or Entrepreneur One.

13. Group/Storefront posts in profile feed option.  So whenever you post in your group newsfeed, you have the opportunity to post into your profile feed automatically.

14. Full Video Channel System is a full YouTube-like video system where followers, friends, and associates can subscribe to your channel. They can comment on your videos, and all the features on YouTube will also be in the myhive.tube video system. 

The other great thing about the full video channel system is that as an Upgrade, the system will ask if you have accounts on other video platforms whenever you upload your video. (e.g., YouTube, Vimeo, Daily Motion, Facebook, Twitter) You'll be able to link to all of these 3rd party video platforms. 

So you upload your videos into Markethive, which will also upload your thumbnail to those videos and remotely publish out to all the other video accounts that you may have so you get extensive video distribution.

It’s worth noting that when videos are posted on another platform, only a snippet of the video can be viewed. To watch the whole video, users will be directed back to the Markethive platform. This is a huge advantage considering YouTube’s predilection to censorship.

15. Full Conference Room Channel. All members will have access to Markethive’s free conference rooms; however, they will be limited according to your membership level. Free members will have two seats (you and a guest). Apprentice will have ten seats, and the Entrepreneur One Upgrade will have unlimited seats.  

Our conference room system is integrated into inbound marketing, calendars, and timers, making it a very sophisticated system.

16. Bookmark Newsfeed Management. If there are posts in the news feed that you like or want to remember, you will be able to bookmark them if you’re going to reference them again, creating easy access to them in the future. 

17. Self Deleting Posts (Set timer option) Like Snapchat, you will be able to send a message to someone or make a post, then set a timer for it to self-delete. This is an excellent option if you have a message or post that is time-sensitive. 

18. Send Messages to anyone in Markethive. (Limited to (?) per month) The number of people you can message is still yet to be determined. However, as an upgrade, you will be able to message any member, no matter their level. If you see their profile page or a post they did, you can send a message to them. 

Once this feature is in place, nobody else can send messages to anybody unless their first level friends.

19. Markethive sub-ROKU Channel. Markethive already has a Roku Channel, and we can build Roku sub-channels into it. What this means is, as an Apprentice or E1, you will be able to have your own sub-channel, which will be named, yourusername.markethive.  

So when you upload a video into Markethive, you can designate to upload it as well to your Roku sub-channel. 

To gain more insight, watch this recording of the Sunday meeting – Feb. 28, 2021, presented by Founders,  CEO, Thomas Prendergast and CTO, Douglas Yates

 

Apprentice Platform Plan Proposal

So there you have it. This is an impressive menu of options for the Apprentice Loyalty Upgrade, which can be paid in part using MHV along with BTC or credit/debit card. The subscription prices are not set in stone as yet; however, if you attended Sunday’s meeting or viewed the recording, you would have seen the mock-up of the various plan options proposal pictured below. The MHV is based on the value of one penny in the image. However, the coin price will fluctuate when listed on the exchanges, so the amount of MHV will be adjusted accordingly. 

 

Markethive built this system to lift you up financially while giving you a mighty broadcasting Social Network. Our foundation is built upon the precept that freedom and liberty are very much at the forefront and our main product. Upgrading to the Apprentice Platform gives you additional leverage and greater power to broadcast your message while supporting our mission to lift up the entrepreneurial spirit found in all of us. 

 

There's Still Time To Secure Your Entrepreneur One Upgrade

And of course, there is still time to upgrade to the ultimate loyalty program, The Entrepreneur One, for US$100 per month, which includes a 1/10th ILP (Incentivized Loan Program) after 12 months of consecutive payments. Essentially you have shares in the company! This is a golden opportunity; think of the Web 2.0 social media platforms like Facebook et al., when they were looking for funding; they engaged the affluent Venture Capitalists. The difference here is you are the VCs, without needing the capital, and you will reap the rewards as Markethive becomes the next tech giant of Web 3.0. 

Finally…

Stay up to date with the progress by attending the Markethive meetings, on Sundays at 10 am Mountain Time. The link to the meeting room can be found on the Markethive Calendar. Come with us as we make our way through the final stages of BETA, where the full potential of Markethive will be realized creating more leverage, opportunities, and the ability for you to achieve your personal and professional goals. 

 

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

THE RISE OF THE ENTREPRENEUR IS GAINING MOMENTUM

MARKETHIVE IS THE ECOSYSTEM FOR ENTREPRENEURS

While the self-appointed few are on an unrealistic mission to reset the world, enforcing their imperialistic rules and way of life for civilization, entrepreneurialism, and sovereign technology will be a force to be reckoned with. 

Just like Noah, who built the ark when asked by God to save a chosen few in the face of destruction by the great flood, Markethive is building its ark for all humanity in the face of the new world tyrannical order. 

And what will it take to triumph over this flood of autocracy? 

A community of entrepreneurs showing and leading the way to a haven, an ecosystem that withstands the promised displacement and socialism of Agenda 2030.

What Defines An Entrepreneur?

Entrepreneurs are leaders, "not managers.” Innovators and visionaries with an endless supply of enthusiasm connected to a resource of inner knowledge and ideas.

Skilled entrepreneurs lead the way and show others the way. Still, many potential entrepreneurs are enslaved or inhibited by the pressure to get a college education, become a cog in the wheel, get a job, run into debt, or comply with the authorities, the traditions, and suppressive rules. 

Entrepreneurs are always first in and the last out, just like with the Marines, and it takes a lot of courage, determination, and willingness to rise above the most challenging obstacles.

Tom Sawyer, the proverbial entrepreneur, shows the crowd his tour de force of painting a fence faster and more superior than the crowd of people who all gathered to watch him. The awe is enough to get the people to pick up their brushes and join in. So inspired by Tom, they continued with this process and recruited others to help. 

Entrepreneurs never take shortcuts. With a firm ethical attitude, they are natural-born leaders, a level of integrity that attracts and acknowledges others, internalized by their work ethic.

The entrepreneur hacks away, even in the most adverse conditions. They don’t take as many breaks, nor do they stop to watch others. They believe in themselves and what they do, are proactive, and tend not to get fired; however, they can be disruptive, particularly if an unfair system wrongs them. 

However, entrepreneurs can get fired up and quit a job when asked to do something against their principles. On the other hand, if the reasons are strong enough, they will work at any job and particularly if they’ve given their word. All of this is fuelled by a strong sense of self-esteem and a deep belief in their entrepreneurial ability.

 

From Mission-driven To Vision-driven 

Markethive is the ultimate market network, a complete ecosystem for Entrepreneurs. Our mission has spanned for more than 20 years producing millions of subscribers, 1000s of friends and success, and many millionaires in their process. 

This long-term mission has afforded us the financial clout to continue with our mission, leading the curve with Blockchain technology and cryptocurrency, making it a viable ecosystem that will survive the current and depreciating world economy. 

Markethive is unique with its cottage industry concept and driven by two engines that work simultaneously, bringing in the masses who aspire to be entrepreneurial. Typically, social media, marketing, or digital media platform would only have one engine, subscriber, or traffic. 

However, the monolithic Markethive Network encompasses all facets of social media, inbound marketing, and digital media, making it the only platform to fully embrace an attainable sovereign income for all associates. 

Passion drives us to empower the entrepreneur and build long-term relationships with our customers, partners, contractors, and employees. This is what makes us unique as entrepreneurs, parents, and friends.

We never rest, always seeking better solutions; our vision perceives beyond the horizon as we pursue, leading to excellence for our members and the world.

• “The future is sooner and stranger than you think,” by Reid Hoffman.
• Everyone is now an entrepreneur, whether they realize it or not.
• We have entered the Rise of the Entrepreneur, and Markethive is the horse.

Everything is about people; our engineers, our marketing and creative people, our clients, and customers, our family.

 

Everything we do for our subscribers’ we do to change the entire world. We are reinventing ourselves, social media, and the way we work and market online. We see challenges as bricks, and we offer our clients the mortar that fills the cracks, the ultimate network.

We constantly invent ourselves backward, so we are the customer until we become your solution.  Our cultural wisdom is one of transparency, truth, and empathy, and we live by the concept that simple is most difficult and in the process are the three points; Quality, Value, and Support.

Our mission is to give you the tools and inspire the courage to follow your heart and intuition, which somehow already knows what you truly want to become. Everything else is secondary.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Markethive is an assembly of tools, tradition, innovation, inspiration, relationships in a network that inspires that is greater than the sum of its system; a team of people, ideas, and inspiration.
Markethive is a concept and a vision that evolved from 20+ years of Veretekk. 

Veretekk was a mission-driven company. 
Markethive is a vision-driven company.

Markethive’s CEO, Founder, and Visionary, Thomas Prendergast, says,

“We have a 25-year mission that has merged with the ‘Rise of the Entrepreneur’ vision. The entrepreneur, small business, aspiring little gal, and guy, seeking a viable alternative to build a sustainable income and make a difference and ability to help others as well”.

 

In this video, Thomas explains the Mission and Vision of Markethive. It was recorded a few years ago, and since then, Marketive has continued to evolve; however, the fundamental message is still the same and very powerful. 
 

When you have a healthy, self-employed sustainable middle class, the benefits are amazing:

1. A no consumer debt culture vs. a business investment culture

2. Private property ownership (not a mortgage) low overhead more money to invest.

3. Stronger family values (An agrarian type family unit), stronger morals, integrity-based foundations.

4. Homeschool (online school options) children bond with parents and each other.

5. Immediate portability (Live anywhere you want, when you want) vote with your feet.

Our purpose is to empower every associate to reach their dreams and change the world in their own special way with delight, prosperity, a sense of well-being, and belonging as the ultimate objective.

Corporate structure and competition are out – Entrepreneurialism and creativity are in. 

Blue Ocean Strategy is the marketing theory and a book published in 2004, then adapted in 2015 and written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Markethive fits right in with the Blue Ocean Strategy instead of the red ocean strategy cut-throat and competitive, turning the ocean red. 

The Red Ocean consists of industries with virtually identical business models fighting for survival today but are known and have been the accepted market strategy for decades.

Competition from existing rival companies is cut-throat, turning the ocean blood-red; ergo, the Red Ocean strategy is all about competition. As the market becomes more saturated, companies need to be more fierce to compete for a larger share of limited demand.

The Blue Ocean cultivates new industries and next generational ways of adopting strategies that set themselves apart, rendering the competition irrelevant. The blue ocean is unexplored and untouched by competition and vast, deep, and powerful growth opportunities. 

Instead of arguing over a shrinking profit pool, blue ocean companies are developing uncontested market space. The Blue Ocean strategy creates new demand, whereas the Red Ocean policies invoke competition.

Competition in red oceans is a deal-breaker: A market that needs to compete divides existing profit and market share between rival companies. So, as competition escalates, prospects, growth, and profit diminish. 

The Blue ocean strategy provides considerable opportunities for profitable and rapid growth, whether through the development of new technologies, new markets, or even the creation of a new economy.

 

Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty and be free in this world of suppression and authoritarianism. 

The next-generation market network is expanding daily. More and more people see the magnificent vision as Markethive progress with the many integrations, various platforms, and money-making systems that make up the complete ecosystem for entrepreneurs. 

Markethive, the social market network, was founded by an entrepreneur, envisioned by an entrepreneur, built by entrepreneurs, built for entrepreneurs, and filled with entrepreneurs.

Welcome to Markethive, the quintessence of the Blue Ocean Strategy.

 

Source: Thomas Prendergast

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

 

Successful Marketing on Social Media

To have a competitive Online Business in today's world, Social Media Marketing needs to be part of your Marketing Strategy. Below are procedures to create an effective plan for growing your business and your bottom line.

Before we start, though, let's define just what is a Social Media Marketing strategy.

What is a social media marketing strategy?

Following are some questions that need to be addressed when creating a Social Media Strategy:

• What are the Objectives: what are the results you're looking for, and how will they be measured?
• What is the Target audience: outline the characteristics of your ideal customer.
• What will be your Content Mix: put together a social media schedule based on your recurring presentation formats.
• Which Channels you will select: what will be the best of the social networks available to use, and how will you use them.
• What is your Process: outline the procedures and tools used to execute your strategy effectively.

Answering these questions will produce a framework for laying the foundation of your Social Media Strategy and better prepare you for knowing how to combine them and review your strategies progress over time.

Step 1. The Why

Identify your reason to begin marketing on social networks. Why provide business access to your social media and SME? If you only wish to place ads and sell by sending targeted messages, this strategy is not for you. 

Social networks are conversations. Consumers want to converse, criticize, report, and advise the company or brand name of their experience or if they have a complaint about a product or service.

So be clear about your goals and objectives on social media. Do you want to retain and talk with existing customers, build your brand reputation, or find new customers and increase sales? Each of these objectives determines how your business behaves on social media and in which networks you should participate.

Important: List out the main reasons why you want to get started on social networks. Be specific about the results you are looking to achieve (clear objectives: quantity and goals).

Step 2. The Plan And Other Marketing Aspects

When you put together your online plan, think about how social networks will be integrated into the company's overall digital marketing plan. Will you be selling through social media? Would you be using Twitter, for example, to make offers? How will you determine the success of your efforts, both online and offline?

Important: If, for example, the customer service or sales team is affected by the new social marketing tools, be sure to take the time to bring them up to date. Make sure everyone has the same goal for both in-house and outside communication.

Step 3. Communicating: Defining Your Voice

How will your product be offered online, and who is in charge of communication? Will it be a company director, the owner, an employee, or perhaps an outside advisor? Frequently, companies manage a presence with several individuals who share duties. On social network platforms, you must express your brand value. No one will render your presence necessary, not having your own defined value.

Important: Based on your business's size, it requires investing insight, time, and capital to plan with your marketing partners how your organization is presented, how it communicates, and who manages it.

Step 4. Define Your Customer

Identify who makes up your target audience? Where are they located? What gender and age are they? In a physical store or business, you can connect with your customers. Online, however, you should investigate where they spend time. This includes both learning and listening online. One example, for local businesses, Facebook may provide more influence than LinkedIn.

Social media is worldwide. Are you conversing with everyone just concentrating on your local customer base? Invest your time outlining your contact strategy for your social media target audience.

Important: Who are they? Where are they? And any additional info regarding your target audience will assist you in creating a successful marketing strategy and better segment your customer base.

Step 5. Examine And Evaluate Everything

How will "influence" on social media be determined? Some methods are measured by sales. Others could be based on fulfilling customer requests, creating a brand, prompting questions, or building email lists.

Each of these measures is valid. Specify your goals before beginning, so you can plan out, evaluate, and determine if your endeavors are successful.

Important: Select some metrics and create a simple way to track and evaluate them, such as a spreadsheet that indicates the increase of fans weekly. Whether or not the investment for analysis and measurement is profitable will be shown in the medium term.

Hopefully, this guide will help beginners in social networking start more cleanly and in a planned way. It can help to ensure the success of your business in a reasonable time.

Markethive – The Perfect Complement

The perfect complement for your Social Media Marketing or any marketing you want to do is Markethive. They deliver an Inbound Marketing platform equal to or superior to Marketo and Hubspot. 

Markethive’s tools include email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, and e-commerce. 

The benefits of these systems are to "attract and engage," "convert and nurture," "close and delight," "analyze" and build a large, loyal, long-term customer base. 

For any additional information or to become a Free Member, Click on the Banner below:

 

Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.