Category Archives: General

General

Markethive’s Apprentice Platform Explained blog

Leave a comment

Markethive’s Apprentice Platform Explained (blog)

Entrepreneur One To Be Phased Out – Apprentice Upgrade To be Phased In 

As Markethive moves forward, our Entrepreneur One Loyalty upgrade (the ultimate loyalty program for Markethive’s early adopters) will be phased out and not available to new members. However, this makes way for our next phase, the Apprentice Loyalty Upgrade, which is in preparation for launch and will be released about the same time the Markethive wallet is integrated. 

Currently, the Entrepreneur One Upgrade (E1) is still available to new members. There will be a countdown ticker badge of 30 days placed on the Markethive home page for you to view, giving you ample notification of its cessation to new members. 

There is also a moratorium for canceled or lapsed E1 accounts, starting at the same time as the countdown badge. This allows former Entrepreneur One members to resume their membership as though they never left. The months that lapsed will be compressed to show a continuation of a paid year to date. 

Once this 30-day period has ended, the wallet and Apprentice Loyalty Program will be released. We have a lot going on now; it’s thrilling that Markethive is coming out of BETA with this launch. The innovative visions and tireless work of the Founders’ are coming to fruition for all of us. 

Apprentice Upgrade Illustrated 

The Apprentice Program will include everything stated below. This is the first and basic draft, so there might be a few additions and maybe subject to change, but this is primarily the features.  

1. The first is the large wallet transfer/transactions. There's no limit for the Entrepreneur One member; however, the Apprentice Program will be the second-largest wallet transfer. So the number of MHV coins that you will be able to transfer out with this wallet will be substantial. 

2.  You will enjoy a matching bonus when you refer new members, just like the Entrepreneur One has a matching bonus. This consists of a 100% matching bonus on the first three that sign up with you, which is 50% more than a free member, and then 25% on each subsequent sign-up for the duration of your active membership.

For example, if the new sign-ups airdrop is 100 MHV, you're going to get 25 coins for as long as you are active in the Apprentice upgrade. 

3. You get the full inbound marketing system. All the features and functions will be available, except for the email broadcasting system, which is limited. You will be able to email your associates (sign-ups) and your group members, but not your friends you have accumulated on Markethive; that is only available to Entrepreneur One associates. 

4. You will have access to full data on the first 16 visitors. This includes their other social media accounts, phone number, and email address. This means you'll get access to the first 16 people who visit your Markethive profile and be able to see who they are. You can contact and reach out to them because they are obviously interested in you, as they came to see you.

5. Access to a friend’s “Friends List”  giving you access to your friends’ list, similar to LinkedIn and Facebook.

6.  Automatic video and blog posts to the news feed. Coming very soon is the four different types of newsfeed that are four different types of feeds. As an Apprentice Upgrade, you will have access to the first three.

  1. First is the general newsfeed, similar to a Twitter/Facebook type of feed.
  2. The second is the blogging system, so your blogs will be displayed in that feed. 
  3. The third is the video feed where you can upload organic videos to the Markethive Video Channel and your videos from 3rd party video platforms. All your videos you upload will be shown in your video newsfeed. 
  4. The fourth newsfeed is the curation newsfeed which is limited to Entrepreneur One members only. 

7. Increased Limits On your Video Uploads. Notably, with YouTube, you need to be qualified to be able to upload unlimited videos. If you do not pass their qualifications, they limit the size of your video uploads. As an Apprentice Upgrade, there is no limit to the size, length, or number of videos you can upload.

8. 10% Discounts on Services, such as Press Releases, Banner Impressions rebate, Boost, Video Ads, etc. E1’s get more discount; however, free members will need to negotiate with either Entrepreneur One or Apprentice level and pay them to acquire any of these services or purchase them at full price from Markethive, the company.     

9. Upgrade activities interest (staking) on the Vault.  As an Apprentice Upgrade, you will receive an increase in micropayments for all your activities in Markethive. Plus, any MHV you hold in the Vault will be paid interest. 

10. KYC (Know Your Customer). All Apprentice level and Entrepreneur One associates will have a blue verification checkmark on their profile. So your KYC verification steps will be a lot easier to do as an upgrade than they would be if you were a free member.

11. Newsfeed Rich Text Formatting. You will be able to highlight with bold, italics, or underline in your newsfeeds as an Apprentice Upgrade. This makes your posts stand out a lot more. 

12. Fully Functioning Storefronts. It is also known as Groups but with the added advantage of monetizing it with capture pages, custom Splash pages, videos, co-ops, shopping carts, etc. You create a complete campaign with a capture page that lands on the splash page built into the group. Essentially, this is a Storefront where people can visit and buy your products listed via your shopping cart.

So you can essentially turn your group into a landing page that also gives you the ability to communicate with those in that storefront group, much like a forum. It really is an innovation that takes the whole thing and turns it into a turnkey Marketing System.

A free membership gets the group, but you’re getting a storefront when you upgrade to Apprentice or Entrepreneur One.

13. Group/Storefront posts in profile feed option.  So whenever you post in your group newsfeed, you have the opportunity to post into your profile feed automatically.

14. Full Video Channel System is a full YouTube-like video system where followers, friends, and associates can subscribe to your channel. They can comment on your videos, and all the features on YouTube will also be in the myhive.tube video system. 

The other great thing about the full video channel system is that as an Upgrade, the system will ask if you have accounts on other video platforms whenever you upload your video. (e.g., YouTube, Vimeo, Daily Motion, Facebook, Twitter) You'll be able to link to all of these 3rd party video platforms. 

So you upload your videos into Markethive, which will also upload your thumbnail to those videos and remotely publish out to all the other video accounts that you may have so you get extensive video distribution.

It’s worth noting that when videos are posted on another platform, only a snippet of the video can be viewed. To watch the whole video, users will be directed back to the Markethive platform. This is a huge advantage considering YouTube’s predilection to censorship.

15. Full Conference Room Channel. All members will have access to Markethive’s free conference rooms; however, they will be limited according to your membership level. Free members will have two seats (you and a guest). Apprentice will have ten seats, and the Entrepreneur One Upgrade will have unlimited seats.  

Our conference room system is integrated into inbound marketing, calendars, and timers, making it a very sophisticated system.

16. Bookmark Newsfeed Management. If there are posts in the news feed that you like or want to remember, you will be able to bookmark them if you’re going to reference them again, creating easy access to them in the future. 

17. Self Deleting Posts (Set timer option) Like Snapchat, you will be able to send a message to someone or make a post, then set a timer for it to self-delete. This is an excellent option if you have a message or post that is time-sensitive. 

18. Send Messages to anyone in Markethive. (Limited to (?) per month) The number of people you can message is still yet to be determined. However, as an upgrade, you will be able to message any member, no matter their level. If you see their profile page or a post they did, you can send a message to them. 

Once this feature is in place, nobody else can send messages to anybody unless their first level friends.

19. Markethive sub-ROKU Channel. Markethive already has a Roku Channel, and we can build Roku sub-channels into it. What this means is, as an Apprentice or E1, you will be able to have your own sub-channel, which will be named, yourusername.markethive.  

So when you upload a video into Markethive, you can designate to upload it as well to your Roku sub-channel. 

To gain more insight, watch this recording of the Sunday meeting – Feb. 28, 2021, presented by Founders,  CEO, Thomas Prendergast and CTO, Douglas Yates

 

Apprentice Platform Plan Proposal

So there you have it. This is an impressive menu of options for the Apprentice Loyalty Upgrade, which can be paid in part using MHV along with BTC or credit/debit card. The subscription prices are not set in stone as yet; however, if you attended Sunday’s meeting or viewed the recording, you would have seen the mock-up of the various plan options proposal pictured below. The MHV is based on the value of one penny in the image. However, the coin price will fluctuate when listed on the exchanges, so the amount of MHV will be adjusted accordingly. 

 

Markethive built this system to lift you up financially while giving you a mighty broadcasting Social Network. Our foundation is built upon the precept that freedom and liberty are very much at the forefront and our main product. Upgrading to the Apprentice Platform gives you additional leverage and greater power to broadcast your message while supporting our mission to lift up the entrepreneurial spirit found in all of us. 

 

There's Still Time To Secure Your Entrepreneur One Upgrade

And of course, there is still time to upgrade to the ultimate loyalty program, The Entrepreneur One, for US$100 per month, which includes a 1/10th ILP (Incentivized Loan Program) after 12 months of consecutive payments. Essentially you have shares in the company! This is a golden opportunity; think of the Web 2.0 social media platforms like Facebook et al., when they were looking for funding; they engaged the affluent Venture Capitalists. The difference here is you are the VCs, without needing the capital, and you will reap the rewards as Markethive becomes the next tech giant of Web 3.0. 

Finally…

Stay up to date with the progress by attending the Markethive meetings, on Sundays at 10 am Mountain Time. The link to the meeting room can be found on the Markethive Calendar. Come with us as we make our way through the final stages of BETA, where the full potential of Markethive will be realized creating more leverage, opportunities, and the ability for you to achieve your personal and professional goals. 

 

ecosystem for entrepreneurs  

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

General

What is Influencer Marketing?

Leave a comment

What is Influencer Marketing: An in Depth Look at Marketing’s Next Big Thing

Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don't really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, “What is influencer marketing?”

The Influencer Marketing Hub is now an established website with hundreds of articles explaining the intricacies of influencer marketing, along with other types of online marketing. The original version of this post was the first article we wrote for the site. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is all about. So we have updated this article to focus on the basics of influencer marketing in 2020.

What are Influencers?

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.

But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.

In our article, What is an Influencer we defined an influencer as being someone who has:

  • the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
  • a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

One of the biggest mistakes that traditional media makes is a failure to see the difference between celebrities and online influencers.

It is also important to realize that it is the influencers who have built a keen and enthusiastic audience. It is not accidental that these people follow influencers, not the brand. In reality, the audience doesn't care less about your brand. They only care about the opinions of the influencers. Don't try and foist rules and business practices onto an influencer. The audience is there's, and they can simply walk away, taking their followers with them. 

What is Influencer Marketing?

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. 

An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie's 27 million subscribers and received nearly double the views as the movie's trailer. Everybody won.

That’s a simple example. It's easy to imagine a celebrity teaming with a company to pitch a product—even if the pitch is a series of 10-minute videos instead of a 30-second television ad. 

But people wouldn’t be talking about influencer marketing—you wouldn’t be at a website called the Influencer Marketing Hub reading about it, either—if it didn't have a much broader set of applications. And the key is in that word, influencer.

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases. Yet they will have developed a reputation for being the experts in their field. They are the go-to people that provide the answers to people's questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topic. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.

What works in Influencer Marketing

Carefully consider your approach to influencer marketing

  • Be organized, put together a strategy, plan, and budget, spend time on research
  • Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency
  • Be patient and be human – people talking to people, not companies talking to companies

Develop a schedule

  • Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
  • Integrate with your PR schedule, product release schedule, etc.
  • Send emails on behalf of key executives. Plan travel schedules for executives and arrange face-to-face meetings

What Influencer Marketing is Not

Influencer marketing isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. That’s what viral celebrities are for. Influencers are people who’ve spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They’re people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren’t interested in doing influencer marketing solely for the money.

Influencer Marketing is also not about quick results. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your wares. It’s about demonstrating your authority, credibility, and thought leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to Xerox a document instead of photocopying it, or to Hoover the floor, rather than vacuuming it.

With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged. It’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of his or her followers—it’s not that simple, though. Because to ally yourself with influencers, you’ve got to earn their trust and respect. But how?

What doesn't work in Influencer Marketing

Generalizing your approach to finding and making use of different influencers. One size doesn’t fit all influencers: tailor your approach to the specific influencer

Simply looking at the popularity of the influencer. Influence does not only mean popularity. Remember that your goal is to elicit a particular action from your customers. Don’t automatically assume that the people with the most followers are the influencers of a niche.

 

One Simple Rule: Influencer Marketing is Marketing to Influencers

With traditional social media marketing, a brand can set up its identity on whatever platform it chooses and, as time passes and its follower bases grow, they can see who their brand champions are. These are the customers who like and share content, or mention the brand itself in a post. Followers like these can be further nurtured through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group focus on ways to keep them spreading the word.

One problem with this approach is that some of a brand’s followers just don’t have enough followers themselves to make much impact. In fact, most ordinary people on social networks don’t. Most people have a small network of maybe a few hundred friends and associates representing all kinds of tastes and preferences. Meanwhile, brands struggle to curate and create content that they hope will resonate with their followers in some meaningful way, all while staying engaged with the day-to-day interactions. 

This scattershot approach to social marketing yields predictably erratic results. Instead of blindly trying to grab likes and followers, or throwing various bits of content out to see what sticks, influencer marketing tells us that our time is better spent in marketing directly to influential people whose likes and dislikes we already know — they align well with our own. This means engaging with these people across social accounts—not just following and liking, but commenting and demonstrating knowledge and a personality. It can also mean curating or creating content that's hand-picked to get the attention of influencers. While it's the influencer's audience that's the ultimate prize, the target market for brands includes the influencers themselves.

By laying this groundwork, you can achieve two things as a brand:

The first is that by merely interacting in positive and constructive ways on influencers’ social pages, you gain early access to their followers. You're not promoting anything to them; you're showing your face as a member of their community, adding to your credibility down the line.

The second achievement is that, eventually, when you do propose some kind of influencer marketing collaboration, they'll already know you. Influencers aren't celebrities, per se, but their online life can look a lot like a famous person's real-world one: lots of interruptions from people they don't know, wanting a piece of their time, either to praise them or to pitch them. You need to be able to stand out from the noise of attention they get in the form of emails and tweets. This means that when you finally reach out to them, they'll already know what you’re about, and they’ll know whether you’re a good fit for their audience. 

An Influencer Marketing Campaign: Case Study

The PewDiePie example from earlier might have given you an idea of what an influencer marketing campaign can look like. Still, it's probably tough to see how that kind of strategy can work its way into some of the less sexy areas of the business world. With that criterion in mind, let's look at an example — a campaign to drive attendance and awareness of the Content Marketing World conference. A more traditional approach might have focused solely on SEO and Google Ads, as well as some promoted content on Twitter and LinkedIn. Perhaps a blog piece would have been written, something shareable that’s insightful and gets the word out.

Instead, the Content Marketing Institute worked with Top Rank Marketing to develop an influencer marketing campaign to spread their message. To be fair, the Content Marketing Institute already has quite an extensive network of influencers they work with; identifying potential collaborators was as easy as looking at who'd be speaking at the conference they were promoting. Which is precisely what they did, asking speakers to contribute some thoughts or advice around Content Marketing. The feedback was compiled, along with other educational materials, into four separate eBooks, each with its own unique topic relevant to the programming at CMI’s conference. They made each ebook available to view at Slideshare, or as a downloadable PDF, with links pushed out across social media by CMI, Top Rank, and the influencers themselves. The whole initiative was underwritten by Curata, a software developer specializing in Content Curation and Management Platforms. That’s a lot of players around one campaign, but look how everyone gets something out of it:

  • The target audience, those being recruited for attendance at the conference, got free, entertaining, and valuable information of personal relevance to them. Over 230,000 people viewed the eBooks on Slideshare while another 4,000 downloaded the PDFs.
  • The influencers who participated used the platform to drive attendance to their sessions at the conference. Sharing out the eBooks gave them more opportunities to make people aware they were speaking, all of which added to their personae as credible and respected people in their field.
  • CMI got the attendance they were looking for, and another notch in their belt by putting on (and pulling off) another large conference with them at the center of it all.
  • Curata, who paid for this all to happen, got over 1,000 new leads to whom they could market.

This win/win/win/win situation is part of what makes IM such a compelling strategy

There are no advertising tricks used in these campaigns, no disingenuous celebrities smiling over a product you know they’ve never used. Think about it this way: the CMI conference campaign was a straight-up content marketing play, commissioned by the people who wrote the book on content marketing and aimed at other campaign marketers. These are all people who know the "tricks of the trade," but the campaign worked. And that's because, in this case, the trick is that there is no trick.

    • The best social marketing works because it’s nothing more than a natural social interaction.
    • The best content marketing works because the information is genuinely helpful.
    • And the best influencer marketing works because it relies on both social and content marketing tools, where credibility and genuine authority are already established in the minds of the audience.

Frequently Asked Questions

What is influencer marketing?

Influencer marketing involves brands collaborating with online influencers to market products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. The important thing here is that the online collaborators are genuinely influential. They have to influence the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much more than finding someone with an audience and offering them money or exposure to say good things about you.

What does influencer marketing mean?

What is influencer marketing, and why does it matter?

How effective is influencer marketing?

How do you measure influencer marketing?

How do I run an influencer program?

 

Curated from "Influencer Marketing Hub"


Video Channel

Delivered to you by
Thomas Prendergast

General

THE RISE OF THE ENTREPRENEUR IS GAINING MOMENTUM

Leave a comment

THE RISE OF THE ENTREPRENEUR IS GAINING MOMENTUM

RISE OF THE ENTREPRENEUR

MARKETHIVE IS THE ECOSYSTEM FOR ENTREPRENEURS

While the self-appointed few are on an unrealistic mission to reset the world, enforcing their imperialistic rules and way of life for civilization, entrepreneurialism, and sovereign technology will be a force to be reckoned with. 

Just like Noah, who built the ark when asked by God to save a chosen few in the face of destruction by the great flood, Markethive is building its ark for all humanity in the face of the new world tyrannical order. 

And what will it take to triumph over this flood of autocracy? 

A community of entrepreneurs showing and leading the way to a haven, an ecosystem that withstands the promised displacement and socialism of Agenda 2030.

What Defines An Entrepreneur?

Entrepreneurs are leaders, "not managers.” Innovators and visionaries with an endless supply of enthusiasm connected to a resource of inner knowledge and ideas.

Skilled entrepreneurs lead the way and show others the way. Still, many potential entrepreneurs are enslaved or inhibited by the pressure to get a college education, become a cog in the wheel, get a job, run into debt, or comply with the authorities, the traditions, and suppressive rules. 

Entrepreneurs are always first in and the last out, just like with the Marines, and it takes a lot of courage, determination, and willingness to rise above the most challenging obstacles.

Tom Sawyer, the proverbial entrepreneur, shows the crowd his tour de force of painting a fence faster and more superior than the crowd of people who all gathered to watch him. The awe is enough to get the people to pick up their brushes and join in. So inspired by Tom, they continued with this process and recruited others to help. 

Entrepreneurs never take shortcuts. With a firm ethical attitude, they are natural-born leaders, a level of integrity that attracts and acknowledges others, internalized by their work ethic.

The entrepreneur hacks away, even in the most adverse conditions. They don’t take as many breaks, nor do they stop to watch others. They believe in themselves and what they do, are proactive, and tend not to get fired; however, they can be disruptive, particularly if an unfair system wrongs them. 

However, entrepreneurs can get fired up and quit a job when asked to do something against their principles. On the other hand, if the reasons are strong enough, they will work at any job and particularly if they’ve given their word. All of this is fuelled by a strong sense of self-esteem and a deep belief in their entrepreneurial ability.

 

From Mission-driven To Vision-driven 

Markethive is the ultimate market network, a complete ecosystem for Entrepreneurs. Our mission has spanned for more than 20 years producing millions of subscribers, 1000s of friends and success, and many millionaires in their process. 

This long-term mission has afforded us the financial clout to continue with our mission, leading the curve with Blockchain technology and cryptocurrency, making it a viable ecosystem that will survive the current and depreciating world economy. 

Markethive is unique with its cottage industry concept and driven by two engines that work simultaneously, bringing in the masses who aspire to be entrepreneurial. Typically, social media, marketing, or digital media platform would only have one engine, subscriber, or traffic. 

However, the monolithic Markethive Network encompasses all facets of social media, inbound marketing, and digital media, making it the only platform to fully embrace an attainable sovereign income for all associates. 

Passion drives us to empower the entrepreneur and build long-term relationships with our customers, partners, contractors, and employees. This is what makes us unique as entrepreneurs, parents, and friends.

We never rest, always seeking better solutions; our vision perceives beyond the horizon as we pursue, leading to excellence for our members and the world.

  • “The future is sooner and stranger than you think,” by Reid Hoffman.
  • Everyone is now an entrepreneur, whether they realize it or not.
  • We have entered the Rise of the Entrepreneur, and Markethive is the horse.

Everything is about people; our engineers, our marketing and creative people, our clients, and customers, our family.

 

Everything we do for our subscribers’ we do to change the entire world. We are reinventing ourselves, social media, and the way we work and market online. We see challenges as bricks, and we offer our clients the mortar that fills the cracks, the ultimate network.

We constantly invent ourselves backward, so we are the customer until we become your solution.  Our cultural wisdom is one of transparency, truth, and empathy, and we live by the concept that simple is most difficult and in the process are the three points; Quality, Value, and Support.

Our mission is to give you the tools and inspire the courage to follow your heart and intuition, which somehow already knows what you truly want to become. Everything else is secondary.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Markethive is an assembly of tools, tradition, innovation, inspiration, relationships in a network that inspires that is greater than the sum of its system; a team of people, ideas, and inspiration.
Markethive is a concept and a vision that evolved from 20+ years of Veretekk. 

Veretekk was a mission-driven company. 
Markethive is a vision-driven company.

Markethive’s CEO, Founder, and Visionary, Thomas Prendergast, says,

“We have a 25-year mission that has merged with the ‘Rise of the Entrepreneur’ vision. The entrepreneur, small business, aspiring little gal, and guy, seeking a viable alternative to build a sustainable income and make a difference and ability to help others as well”.

 

In this video, Thomas explains the Mission and Vision of Markethive. It was recorded a few years ago, and since then, Marketive has continued to evolve; however, the fundamental message is still the same and very powerful. 
 

When you have a healthy, self-employed sustainable middle class, the benefits are amazing:

1. A no consumer debt culture vs. a business investment culture

2. Private property ownership (not a mortgage) low overhead more money to invest.

3. Stronger family values (An agrarian type family unit), stronger morals, integrity-based foundations.

4. Homeschool (online school options) children bond with parents and each other.

5. Immediate portability (Live anywhere you want, when you want) vote with your feet.

Our purpose is to empower every associate to reach their dreams and change the world in their own special way with delight, prosperity, a sense of well-being, and belonging as the ultimate objective.

Corporate structure and competition are out – Entrepreneurialism and creativity are in. 

Blue Ocean Strategy is the marketing theory and a book published in 2004, then adapted in 2015 and written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Markethive fits right in with the Blue Ocean Strategy instead of the red ocean strategy cut-throat and competitive, turning the ocean red. 

The Red Ocean consists of industries with virtually identical business models fighting for survival today but are known and have been the accepted market strategy for decades.

Competition from existing rival companies is cut-throat, turning the ocean blood-red; ergo, the Red Ocean strategy is all about competition. As the market becomes more saturated, companies need to be more fierce to compete for a larger share of limited demand.

The Blue Ocean cultivates new industries and next generational ways of adopting strategies that set themselves apart, rendering the competition irrelevant. The blue ocean is unexplored and untouched by competition and vast, deep, and powerful growth opportunities. 

Instead of arguing over a shrinking profit pool, blue ocean companies are developing uncontested market space. The Blue Ocean strategy creates new demand, whereas the Red Ocean policies invoke competition.

Competition in red oceans is a deal-breaker: A market that needs to compete divides existing profit and market share between rival companies. So, as competition escalates, prospects, growth, and profit diminish. 

The Blue ocean strategy provides considerable opportunities for profitable and rapid growth, whether through the development of new technologies, new markets, or even the creation of a new economy.

BLUE OCEAN STRATEGY

 

Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty and be free in this world of suppression and authoritarianism. 

The next-generation market network is expanding daily. More and more people see the magnificent vision as Markethive progress with the many integrations, various platforms, and money-making systems that make up the complete ecosystem for entrepreneurs. 

Markethive, the social market network, was founded by an entrepreneur, envisioned by an entrepreneur, built by entrepreneurs, built for entrepreneurs, and filled with entrepreneurs.

Welcome to Markethive, the quintessence of the Blue Ocean Strategy.

MARKETHIVE ARK

 

Source: Thomas Prendergast

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

 

General

Successful Marketing on Social Media

Leave a comment

Successful Marketing on Social Media

To have a competitive Online Business in today's world, Social Media Marketing needs to be part of your Marketing Strategy. Below are procedures to create an effective plan for growing your business and your bottom line.

Before we start, though, let's define just what is a Social Media Marketing strategy.

What is a social media marketing strategy?

Following are some questions that need to be addressed when creating a Social Media Strategy:

  • What are the Objectives: what are the results you're looking for, and how will they be measured?
  • What is the Target audience: outline the characteristics of your ideal customer.
  • What will be your Content Mix: put together a social media schedule based on your recurring presentation formats.
  • Which Channels you will select: what will be the best of the social networks available to use, and how will you use them.
  • What is your Process: outline the procedures and tools used to execute your strategy effectively.

Answering these questions will produce a framework for laying the foundation of your Social Media Strategy and better prepare you for knowing how to combine them and review your strategies progress over time.

Step 1. The Why

Identify your reason to begin marketing on social networks. Why provide business access to your social media and SME? If you only wish to place ads and sell by sending targeted messages, this strategy is not for you. 

Social networks are conversations. Consumers want to converse, criticize, report, and advise the company or brand name of their experience or if they have a complaint about a product or service.

So be clear about your goals and objectives on social media. Do you want to retain and talk with existing customers, build your brand reputation, or find new customers and increase sales? Each of these objectives determines how your business behaves on social media and in which networks you should participate.

Important: List out the main reasons why you want to get started on social networks. Be specific about the results you are looking to achieve (clear objectives: quantity and goals).

Step 2. The Plan And Other Marketing Aspects

When you put together your online plan, think about how social networks will be integrated into the company's overall digital marketing plan. Will you be selling through social media? Would you be using Twitter, for example, to make offers? How will you determine the success of your efforts, both online and offline?

Important: If, for example, the customer service or sales team is affected by the new social marketing tools, be sure to take the time to bring them up to date. Make sure everyone has the same goal for both in-house and outside communication.

Step 3. Communicating: Defining Your Voice

How will your product be offered online, and who is in charge of communication? Will it be a company director, the owner, an employee, or perhaps an outside advisor? Frequently, companies manage a presence with several individuals who share duties. On social network platforms, you must express your brand value. No one will render your presence necessary, not having your own defined value.

Important: Based on your business's size, it requires investing insight, time, and capital to plan with your marketing partners how your organization is presented, how it communicates, and who manages it.

Step 4. Define Your Customer

Identify who makes up your target audience? Where are they located? What gender and age are they? In a physical store or business, you can connect with your customers. Online, however, you should investigate where they spend time. This includes both learning and listening online. One example, for local businesses, Facebook may provide more influence than LinkedIn.

Social media is worldwide. Are you conversing with everyone just concentrating on your local customer base? Invest your time outlining your contact strategy for your social media target audience.

Important: Who are they? Where are they? And any additional info regarding your target audience will assist you in creating a successful marketing strategy and better segment your customer base.

Step 5. Examine And Evaluate Everything

How will "influence" on social media be determined? Some methods are measured by sales. Others could be based on fulfilling customer requests, creating a brand, prompting questions, or building email lists.

Each of these measures is valid. Specify your goals before beginning, so you can plan out, evaluate, and determine if your endeavors are successful.

Important: Select some metrics and create a simple way to track and evaluate them, such as a spreadsheet that indicates the increase of fans weekly. Whether or not the investment for analysis and measurement is profitable will be shown in the medium term.

Hopefully, this guide will help beginners in social networking start more cleanly and in a planned way. It can help to ensure the success of your business in a reasonable time.

Markethive – The Perfect Complement

The perfect complement for your Social Media Marketing or any marketing you want to do is Markethive. They deliver an Inbound Marketing platform equal to or superior to Marketo and Hubspot. 

Markethive’s tools include email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, and e-commerce. 

The benefits of these systems are to "attract and engage," "convert and nurture," "close and delight," "analyze" and build a large, loyal, long-term customer base. 

For any additional information or to become a Free Member, Click on the Banner below:

ecosystem for entrepreneurs

 


Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

General

MARKETHIVE’S REFERRAL PROGRAM EXPLAINED

Leave a comment

MARKETHIVE’S REFERRAL PROGRAM EXPLAINED

REFER THREE TO MARKETHIVE TO RECEIVE BONUS AIRDROPS AND ACTIVATE MICROPAYMENTS 

Referral Program For Free Members And Upgraded Associates

Markethive is steadfast and in preparation to take a large share of the new Market Network that is the next generation following the Social Media craze of Web 2.0. Markethive is a Social Market Broadcasting Network. It sounds like a mouthful, and it is! 
 
Markethive is an all-encompassing platform that has integrated;

  • Social Media (like Facebook, LinkedIn)
  • SAAS tools (like GoToMeeting, Aweber, Google Apps)
  • Inbound Marketing (like Marketo, Hubspot) 
  • Commerce platform (like eBay, Freelancers, Amazon) 
  • Digital Media (like Cointelegraph, Bitcoin.com)

As Markethive’s foundation is Blockchain-driven, it has its consumer coin, Markethive Coin (MHV), which is fully integrated into the system and has created an Ecosystem for all Markethive members, free and upgraded Entrepreneurs. 

So Markethive has established their niche as the only social (Market) Network with an infinity Airdrop and a system that rewards the users for engaging on the platform and learning how to use it with ongoing, real-time micropayments, otherwise known as a Faucet.

Markethive has the combined power of Facebook, LinkedIn, Marketo, and Amazon, with the real advantage of deriving and income within the Markethive system while promoting your business and enjoying the social media platform. 
 
What If You’re A Free Member?

If you’ve just signed up to Markethive, you will have received your airdrop of 500 Markethive Coins (MHV) to your CoinClip. The next thing to do is to refer just 3 of your friends or colleagues to Markethive, which unlocks the Micropayment Faucet, allowing you to receive lifetime rewards of MHV Coin.

So a Free Membership in Markethive allows you to earn coins with every post, process, and function within the system and, like a faucet system, earn micropayments of Markethive Coin. 

Remember, it is not just another payment service provider other Social Media platforms have adopted. You genuinely earn MHV Coins, and now is a perfect time to accumulate your coins. 
 

Bonus!

Markethive will also reward you with a  bonus of 250MHV for your first three members you invite to join us. You will receive these coins to your coin clip as soon as they sign up and complete the verification process via SMS code.

Please note: To receive the maximum of 500 MHV bonus airdrop for all subsequent referrals (after the first three), you will need to upgrade to Entrepreneur One.

 

Markethive Wallet And Coin Exchanges

Markethive is in the process of listing MHV on choice high-profile coin exchanges, along with the multidimensional wallet. You’ll be able to convert it into the currency of your choice or buy products and services within the Markethive ecosystem. 

As stated in this article, Markethive will roll out a schedule to deliver the wallets and administer them in tiers and stages led by the upgraded Entreprepreneurs as the first cab off the rank. 

 

Thinking About Upgrading To Entrepreneur One?

Upgrading to Entrepreneur One provides many benefits and extra opportunities to monetize your activities and businesses, as defined in this article and is predominantly an online cottage industry. 

Furthermore, apart from the matching coin bonus of 500 MHV for each person you refer, you will have access to an advanced CMS control panel for your new "associate leads" found in the Friends section. You are essentially building your email list for your email autoresponder and broadcaster within the Markethive SaaS tools portfolio. 

As an Entrepreneur One Upgrade, you are considered an early adopter of Markethive, so also included are ILP shares (Incentivized Loan Program) in the net profit revenue of Markethive. 

In and of itself, this is a unique opportunity to create a legacy and reap the rewards only venture capitalists could otherwise enjoy. Go here to learn more. 

To upgrade to Entrepreneur One level now,  navigate to the home page and click on “Loyalty Programs” displayed in the menu.

For your first upgrade, go to  https://markethive.com/index_members?subscriptions.

You can have more than one subscription, which not only multiplies the assets you receive as an Entrepreneur One associate; you also have the opportunity to onsell the subscription as they are limited and will not be available from Markethive soon. 

The Entrepreneur One will become extremely valuable as we introduce more of the unique money machines, including the Blast, Press Release, and video advertising.  

To acquire two or more, go to The Vault page: https://markethive.com/vault?subscriptions.

To learn more about The Vault, click here.

The Automated Referral Panel

Using your referral links via the automated referral panel is an easy way to promote Markethive to your friends and colleagues on other social media sites.

You will find the automated referral panel on the home page menu named Referral Program. You have two links, as shown in the image below.

The top one is the link to your Profile Page or Bio. Sharing this link is excellent for branding yourself or your business, as explained here. 


 
Share your unique Referral Link on your social network profile consistently and quickly receive a lot of referrals! Click on the Social Media buttons, and your Capture page referral link will automatically be included. There is an assortment of thumbnails (images) that will rotate, giving your post a fresh new look every time you share. 

The Capture Page 

The second link is your Capture page that is incredibly informative with a video and bullet point explanations. It’s intuitive, simple, and captivating. 

 

The Bottom Line

Bottom line, by joining Markethive, you will get a Market Network Inbound Marketing platform worth $2500 per month for free and get “Airdropped” paid up to 500 Markethive coins [MHV] just for joining. 

By referring three people only, you activate the micropayment faucet and continue to receive MHV coin payments for the duration of your life within the hive for all activity you perform on the Markethive Platform. 

Since the entire system runs on Markethive coin, you can expect the volume demand and increased velocity of the MHV coin to drive coin value accordingly. This is one of the main reasons we refer to our system as a legitimate alternative to universal income, based on ethics and integrity, not government-mandated theft and graft.

Interestingly, the first Faucet invented was the Bitcoin faucet launched by Gavin Andresen, one of the earliest Bitcoin developers, in June 2010. At that time, Bitcoin was about 8 cents. It gave out 5 Bitcoins a day until 2011 when it ran out of coins. 

Markethive has embraced this reward system and applied it to the many marketing and communications aspects within Markethive.  The big what if is; in 10 years, will Markethive coin have a similar rise in value? No doubt in my mind, given that MHV is a consumer coin with a real use case, unlike so many other altcoins on the market. Time, technology, and the universal need for a holistic platform such as Markethive are on our side. Markethive to the moon! 

 
ecosystem for entrepreneurs  

Meanwhile, get busy and refer three people to unlock the faucet and start accumulating MHV coin. You will enjoy the fruits of Universal Income, which is Markethive’s vision for everyone and destined to achieve. 
 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

General

WHAT DOES THE GREAT RESET MEAN FOR US?

Leave a comment

WHAT DOES “THE GREAT RESET” MEAN FOR US? 

“YOU’LL OWN NOTHING AND YOU’LL BE HAPPY”
…BUT WILL YOU? 

The great reset implies a transformation of society that will sacrifice entire sectors to enhance economic and social well-being. This means permanent restrictions on fundamental liberties and mass surveillance on the world population. 

The World Economic Forum (WEF), driven by CEO Klaus Schwab, where international business leaders, political leaders, economists, and what we call the “elite” band together to discuss what they consider to be global issues. They are now promoting “Own nothing and be happy in 2030”. In other words, if you have nothing, you have nothing to own, and you have to be happy.

Those who have nothing will be happy in 2030, according to a new report from the Center for Economic and Policy Research (CEPR). With the recent events of the US election, these speakers at the WEF have all but inaugurated the president-elect, Joe Biden, already and are tickled pink that they will finally have the United States on board along with many other countries.

No matter how these so-called leaders try to package it, in the eyes of the people whose fundamental right is freedom and the innate human characteristic to better themselves, to strive, thrive, and achieve will be stripped from them. Any motivation or drive is suppressed, causing a dystopian environment.

A Dystopian Reset – A Morphological Transition

A dystopia, or simply "anti-utopia,"  is a community or society that is undesirable or frightening. It occurs in many subgenres and is often characterized by the catastrophic decline of civilization and the other characteristics that go with it. Authors use the term to refer to existing or formally dictatorial societies and in an advanced state of collapse in which many of us live, have been, or are. Dystopian societies are often used to draw attention to inequality, poverty, inequality of opportunity.

The World Economic Forum is the primary driver for this dystopian reset, a tectonic shift that proposes to change how we work, live, and interact with one another.

This great reset will involve a transformation of society that will lead to creating a new global new world economy, sacrificing entire sectors to strengthen the monopoly and domination of pharmaceuticals corporations, high-tech or Big Data Giants, Amazon, Google, major Global chains, the digital payment sector, biotech concerns, etc. The pandemic’s current global lock-downs and restrictions are being used to push through this change.

The economy is being restructured with the great reset rolled out under the guise of a fourth Industrial Revolution. Older organizations will be driven to bankruptcy or absorbed into monopolies, effectively shutting down prodigious components of the pre-covid-19 economy. 

Derisive And Divisive

In this video, the World Economic Forum predicts that by 2030, we will own nothing, but we will be happy. Notice no one is involved in the manufacture or delivery of products, but you see happy, smiling faces when drones bring products to the home. So effectively, you will no doubt order online, robots will pack it in a vast Amazon warehouse, and a happy smile can be seen on your face as a drone brings the product into your home.

You can also be safe in the knowledge that these processes we will be forced to adopt are virus-free; because, let’s face it, even in 2030, they will need to keep the fear narrative fresh in our minds to continue to dominate civilization. 

But beyond that, the probability of anyone knowing or remembering how we used to live will be diminished, and more subservient, brainwashed generations will be present, believing the life they are living every day is good and quite the norm.  

Eight predictions for the world in 2030

Who Will Own Everything?

The World Economic Forum says in order to maintain sustainable consumption and save the planet; society will rent everything it needs, stripping the right of ownership. Still, the small elite launching this great reset will own everything and deprive hundreds of millions of people globally deemed “surplus to requirements” are to be robbed as is currently being robbed of their livelihoods. The system will monitor us; our every movement and our main dealings and purchases will be online as we are experiencing today, at an increasing rate.

 

Help Will Come In The Form Of Dictatorship

Individual citizens’ plan could reflect the strategy to be applied to nation-states, such as universal basic income and universal health care, or even universal education. For instance, the World Bank Group president, David Malpass, has stated that poorer countries will be “helped” get back on their feet after the various lockdowns that have been implemented due to covid. This assistance will be on the condition that neoliberal reforms and the undermining of public services are implemented and become further embedded. 

The Wall Street Journal ran a headline: "IMF, (International Monetary Fund) World Bank Face Deluge of Aid Requests from Developing World." Dozens of countries are demanding bailouts and loans from financial institutions that hold $1.2 trillion in assets. 

In exchange for debt relief and aid, it’ll create a dependency on the world's largest financial institution, the World Bank and the IMF. They have us right where they want us, dependent on them. 

Global corporations like Bill Gates will continue to dictate national policy and undermine what remains of nation-state sovereignty. What will happen to our social and personal identities, and should we be eradicated from all we do, and what will our future bring?

The billionaire class pushing this agenda believes they can own nature, all humans, and control both. They think that they do a better job than nature.  For example, genetically modifying soil microbes is better than nature by producing biosynthesized fake food in a laboratory. They think they can close out history, reinvent the wheel and reshape what defines us to be human, and they want this to happen by 2030. 

Cultural Traditions Eradicated

This chilling dystopian vision aims to erase thousands of years of cultural traditions and practices relatively overnight. When agriculture became the key to human survival, the traditions and practices of many cultures related to the way food was produced, with deep, ingrained links to nature, as agriculture and other seasonal activities associated with food production were central to their heritage. 

Interestingly, in the 1950s, Union Carbide's corporate narrative was based on images that portrayed the company as God's hand coming down from heaven to solve all the problems facing humanity. One of the most famous photos shows a hand pouring its agrochemicals into Indian soil as if traditional farming methods were somehow backward. 

According to Professor Glenn Stone, who wrote an essay in New Histories of a Green Revolution, this chemically motivated approach led to higher food production.

However, it has had devastating environmental, social, and economic consequences in the long term, with catastrophic effects on the environment, human health, and the planet's health.

Bob Ashley cited in his book, Food and Cultural Studies, that some years ago, Coca-Cola, in a television advertising campaign, sold the message to its audience, linking modernity to the sugary drink and portraying Aboriginal beliefs as harmful, ignorant, and outdated. Not rain, but Coke was the giver of life to the thirsty on arid land.

This kind of ideology attempts to discredit traditional culture and present it as inadequate or deficient, requiring the need for help from God-like enterprises. Conventional agriculture in most industrialized countries will be subject to increasing pressure from big tech and agribusiness to open up to laboratory products – cultivated food GMOs (genetically modified soil microbes). 

Self-Sustaining Farms Delivering A Food Substitute

NO HUMANS REQUIRED
The great reset will initiate farms that are farmerless, operated by driverless machines, drones, and saturated with chemicals to produce raw crops from patented GMO seeds that have been industrially processed and used as a substitute for food. What we see in the 2020s is an acceleration of such food production.

What will happen to farmers in the face of this pressure?

The World Bank talks about helping countries get back on their feet in exchange for structural reforms, post covid. Authorities will coax small-hold farmers in the millions from their land in return for debt relief and universal basic income. The displacement of these farmers and the subsequent destruction of rural communities and their cultures was something the Bill and Melinda Gates Foundation once called for and cynically termed land Mobility. 

If you cut through all the euphemisms, it becomes clear that Bill Gates and his profoundly rich cohorts instigating the great reset are old-fashioned colonialists and are all supportive of the time-honored, confiscation strategies of imperialism. 

The acquisition and commodification of farmers' knowledge is part of the strategy to accelerate the transfer of research to seed companies and facilitate intellectual property piracy and seed monopolies created through laws and seed regulations. 

While some countries in Africa and parts of Asia are still agricultural societies, most are currently supplied with genetically modified seeds. Partly indebted farmers are delivered to the tech giants’, financial institutions, and global agribusiness to pump out their high-tech, data-driven, GMO industrial sludge. 

Human Beings Are Commodities To Be Controlled

If this is the brave new world that the World Economic Forum is promoting, then we are all part of “our own nothingness.” The culturally rooted beliefs that give meaning and expression to our lives are being completely severed. We will be left with the individual human who is forced to live on lab-based food, reliant on income from the state, and who is stripped of a satisfying, productive endeavor and genuine self-fulfillment. Any sense of self-worth, dignity, identity, or even the possibility of a meaningful life will be severely lacking or non-existent. 

Technocratic interference has already destroyed or at least undermined cultural diversity, meaningful social connections, and agricultural ecosystems of centuries of traditional knowledge recognized as valid approaches to secure food security. The Technocracy that envisages the transformation regards humans as commodities to be controlled and monitored, the same way the lifeless technological drones are and, of course, artificial intelligence on a grand scale. 

But, not to worry; as we’re being told, we will be property-less and happy in our open incarceration of mass unemployment, government-dependency, tracking our health and micro-chip passports, cashlessness, mass vaccination, and dehumanization. 

Presently, we observe how intensely the rulers and politicians believe they need to take over possession of the earthly elements and say that the world is on the verge of a cataclysmic crisis. People who occupy positions of trust and authority have their attention fixed on the events around us. 

 

Be Still And Know Something Greater Prevails

Something greater than these globalists is forthcoming, and they cannot withstand it. Every thinking individual recognizes that something more prominent is going to take place. We are spiritual beings experiencing physical reality, with many feeling trapped in the oligarchs’ dream. A dictatorship can only exist with followers. We don’t need to go along with the obedient herd; we do have another choice. Above all, know that we can overcome all negative worldly emotions and circumstances if we come from a spiritual foundation. 

This spiritual foundation is our very core; it’s our truth before ideologies and ego. It’s still and peaceful from the noise and chaos of our minds.  Being in the world and not of the world makes it easier to cope with our path, whatever it is. The world has changed, never to be the same, but Jesus Christ and what he stands for is with us. Be still and sense that you are light.  

 

ecosystem for entrepreneurs

 

Editors note:
There have been many occurrences, clues, and utter blatant declarations that have been documented over the years, leading up to today’s circumstances; some call it conspiracy theories. I’ve written about these topics previously to awaken people and give them the knowledge to be prepared and not blind-sided by the coming events. They are all inter-related, so being aware will provide us with the edge to make appropriate decisions. We can all gather in prayer, as one, from all over the world, keep the faith and understand there is only one righteous ruler we need to answer to and respect.      


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

General

How to Deliver Value With Your Content

Leave a comment

How to Deliver Value With Your Content


 
There are over 400 million blog posts that are published daily. The majority will only receive a few clicks. How can you get your's to rise above the noise?
 
The usual scenario involves finding 'How To' manuals trying to find 'hacks' or 'shortcuts' that will get your content noticed. Someone's post, video, or meme goes viral, and tons of copycats appear for the next few months. They never do better than the original.
 
For example, the original Old Spice campaign video resulted in over 55 million views on Youtube and was copied many thousands of times. Sesame Street was one of the copycats, and the result was five times fewer views than the original.
 
So if Sesame Street, with multi-millions of dollars for the best production resources, can't come close to topping the original video, how are you and your small business going to do it?
 
Copying is not the best way to produce content. I'll be covering five tips in this post on delivering real value in your content.

 

The WIIFM Formula 

WIIFM means, "What's in it for me?" but we turn the formula over. Your content needs to focus on 'What's in it for THEM, not YOU. That's when people will read your content. Too often, entrepreneurs write self-serving content. It's like going into a pub and shouting out how great you are, your latest accomplishment, and all the reasons you are God's gift to the world. But that is the very thing so many brands do when they only write about themselves and how excellent their products are on social media and their blog.
 
It is a much better strategy to put yourself in your target market's shoes, focus on what they need and care about, and then write content that addresses that.
 

Know Your Target Market 

To create WIIFM content, you must understand your target customers. Building customer personas will help with this.

Identify the following characteristics:

  • Their location(s)?
  • Their values?
  • Their key demographics (job title, age range, etc.)? 
  • The sort of content they are consuming currently?
  • Their pain points?
  • How will your offer resolve those pain points?

 

Show Real Expertise 

One of the main reasons your content may not be resonating is when you are producing mirage content. Content that replicates what everyone else in your field is putting out. In most cases, this happens when the person writing the blog post hasn't any real expertise doing what they are writing.
 
If you sell race car parts, your website's blog posts should be written by someone that knows about race cars (Perhaps they build and race cars on the weekend?) Don't have some junior copywriter that you hired paraphrase a bunch of content they saw from a basic Google search.  

The Development of expertise takes time. Either you or whoever writes your content has to:

  • Do a lot of reading.
  • Ask a lot of questions.
  • Invest time doing the thing that is being written. 
  • Be willing to experiment.
  • Fail often. 

You will need to figure a way to resolve any lack of expertise in your subject matter. You could hire writers who are subject matter experts. You could interview some experts. Or you could invest the time to become an expert yourself.
 
 
 

Be Focused on Customer Intent, not Traffic Volume.

Many companies go after the ‘Top of the Funnel’ (TOFU) keywords. These have tons of search volume and organic traffic but are not as likely to convert sales. Additionally, these keywords are probably going to be competitive. It will be extremely challenging and costly to rank on page one of Google.
 
The opposite approach converts much better. Begin with ‘Bottom of the Funnel’ (BOFU) long-tail keywords. They may have just a fraction of the traffic but are much easier to rank for, and the chances of them converting to customers are much more significant. 
As an example, the most popular post on Hubspot’s site is “how to make an animated gif”. How many of those people are looking for a complex CRM or marketing automation software? Probably not very many.
 
Long-tail keywords to target can be found using SEO tools like Ahrefs or SEMRush.
 
Also, some excellent keyword research tools are completely free and include:

  • Reddit 
  • Quora
  • Pinterest
  • Youtube
  • Twitter
  • Amazon 

In particular, Social media can provide a look into just how your target customers are talking about your product and your competitors’ products. This will let you get ideas on what content to write next and how to present the content in a way most likely to resonate with them. 

 

Don’t Try to Go Viral. 

When you try to go viral, you are taking part in the marketing equivalent of purchasing lotto tickets. You are basing your strategy on something out of your control, can’t be repeated, and most likely will not happen.
 
For example, if you sell garden shovels and rakes, the chances of your video about the best fertilizer to use in your tulip garden going viral are pretty low.

The problem is with “viral content”, you are looking for a one-hit-wonder. If you were to get lucky and one of your videos takes off, the odds of it leading to a ton of sales and being repeatable over and over is very low.
 
A more proven strategy is to regularly create ‘How-To Videos’ week after week that show your company’s expertise and helps your target customers solve real problems. These videos may only result in a few hundred views each, but they are building your reputation and solving a real problem for your target customers. 

As an example, Minaal produces carry-on luggage for minimalist travelers. They aren’t focused on producing viral pranks. Instead, they do an excellent job of making how-to videos related to packing light.

If you are just getting started check out this detailed guide for beginners. It outlines how to start blogging in 5 easy steps. When you are ready to start your blog, the most complete platform, and blogging tools around can be found at Markethive. Below is a video presented by Thomas Prendergast, the CEO, and Marketing Director of Markethive, with some excellent tips on how to create a blog.

In summary, to create content that delivers real value, you must invest time in understanding your target customers. It will require spending the time to learn about (and talk to) your target customers, practicing humility, and being empathetic. 

 
ecosystem for entrepreneurs  

 


Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.