SERIAL INNOVATORS HOLD ALL THE ACES
THE DIFFERENT DIMENSIONS OF INNOVATION EXPLAINED

Did you know a typical S&P 500 company in the 1960s, was estimated to be in business for more than 60 years? But nowadays the average lifespan is only 18 years? In order to survive in today’s rapidly changing world of technology, it’s imperative that companies stay relevant, so it’s become increasingly more important for businesses to be innovative. Innovation is an ongoing priority and the creation of innovation systems to perpetually foster creativity and agility is a purposed and proactive process, however, when done right the benefits for everyone involved can be tremendous. 

Where does this innovation come from? Doblin owned by Deloitte is a company with a focus on innovation, found that after examining over 2,000 business innovations throughout history, most breakthroughs aren’t always new products, startups, or rare discoveries. They observed that innovation can be categorized within a range of 10 distinct dimensions (as shown in the infographic) and applying a combination of these 10 types of innovation has resulted in well-known, long term businesses staying ahead of their competition.

What Does Innovation Look Like In Practice

Companies that have been around for years have leveraged each of these 10 types of innovation in the past as well as integrating new technologies to consistently create breakthroughs of new products and services. 

Image adapted from Visual Capitalist

Innovation Dimensions 1-4. “CONFIGURATION”

The first four types of innovation (according to Doblin) center around the configuration of the company, and all the work that happens “behind the scenes”. Tesla’s Elon Musk said back in 2016 that “the machine behind the machine” is more important than the product. The point here is that companies with strong innovation draw on the strength of their underlying innovation systems that integrate strategy, ecosystems, development, performance management, and more, making it into one seamless and mutually supportive whole. 

Have you heard the parable about the blind people and the elephant? Each person can feel and describe a part of the animal, but none of them can get a sense of the whole, because elephants are big and so are innovation systems. They are complicated and multifaceted involving people and teams from multiple functions. Innovation systems can’t be a one-hit-wonder. They need to be designed and consistently reworked to deliver the desired level of organic profitable growth. 

An effective innovation system takes time and experience to build, also practice as well as learning from successes and failures is essential. A company needs to reassess and revalidate all the elements of its innovation system which is the “machine that makes the machine”, to ensure that it is delivering maximum value. How a company along with its products and services are organized have a crucial downstream effect and enables innovations in other categories.  

Image adapted from Visual Capitalist

Two of the most interesting examples in the infographic are Google and Markethive. Both companies made internal innovations that empowered both their people and users resulting in further advancements downstream. 

In the case of Markethive, an inbound marketing company since 1996, embraced Blockchain technology 4 years ago addressing privacy issues for the user, cryptocurrency payment solutions, along with incorporating systems and all tools under the Markethive umbrella, required for the complete inbound marketing experience. Being the first Market Network of its caliber there is very little competition that provides users with an opportunity to earn an income within the platform along with their own private endeavors and cottage businesses. 

Innovation Dimensions 5-6. “OFFERING” 

People or users are likely to put an emphasis on a company’s offering above all other innovation categories. The way a product performs is important and more important are the improvements to product performance which can be a difficult type of innovation to uphold. A company with a deeply ingrained culture towards innovation with a focus on continual advancements will have a distinct advantage over the competition. 

This is where all dimensions of innovation come into play. Doblin recommends that all companies need to focus on combining multiple areas of innovation together. It creates a much more stable economic moat. 

_{Image adapted from Visual Capitalist}

According to Boston Consulting Group (BCG), Apple is on top of the leaderboard with a reputation for innovation, however, its company’s strategy is underappreciated. Intrinsically, Apple has put a great deal of thought into its ecosystem of products, ensuring they work together flawlessly creating additional utility. It also makes it harder for consumers to switch away from Apple. 

Markethive is also one-stop-shop creating ease of utility for newbie marketers and savvy entrepreneurs. It offers collaboration within the Markethive ecosystem as well as access to various platforms externally that serve a similar purpose. Historically, a leader in the field of inbound marketing, with its proprietary tools, has bundled individual products and services together along with integrating newer technologies to create a robust, scalable system, bringing more value to the user. No need to go anywhere else, it all comes to you. 

Innovation Dimensions 7-10. “EXPERIENCE”

The experience innovations are the ones where the users or consumers are most involved. It puts the company in the limelight as innovations in experience all get trialed by the users. It stands to reason that intense care is needed when rolling out these ideas.    

Service innovations enhance the utility, performance, and value of an offering, making the product or service easier to use. Customer engagement innovations are about understanding the aspirations of consumers and users and using those insights to develop meaningful connections between them and the company. 

Image from Visual Capitalist

Brand innovations help to ensure that customers and users recognize, remember, and prefer your offerings to those of competitors or substitutes. Great ones infuse a “promise” that attracts users and conveys a distinct identity. Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users.

A Collaborative Platform And Ecosystem; A Serial Innovator

More than ever collaboration has become an important part of innovation. Digital technologies enable collaboration platforms that create an ecosystem by bringing a group of organizations to build a new capability, product, or service offering. Ecosystems are dynamic environments and contain lots of varied entities with multiple sources of influence and can offer users a powerful way to build new revenue streams. 

Ecosystems trade in multiple currencies, not all of which are financial, because they exist to create value through collaboration. When an ecosystem wins, the participants and users win as well, always evolving, acquiring new members, and realizing new missions as and when they come to light. 

Markethive has done that by utilizing the Blockchain and cryptocurrency collaborating with high profile coin exchanges, along with upcoming joint ventures to streamline and provide a lucrative platform for all involved. Markethive’s platform is currently live in public Beta with the first of many unique initiatives being the Banner Impressions Exchange. A franchise for Markethive Entrepreneurs and a uniquely innovative, free-market way for all advertisers to gain exposure across many domains with substantial traffic.  

Entrepreneurial Collaboration Within The Markethive Ecosystem 

Collaboration is an integral part of the Markethive culture when it comes to user engagement. The first Market Network with a collaborative social media interface offers all the marketing tools, digital media, live training, and tutorials allowing entrepreneurs, marketers, commercial artists, and the novice to aspire and succeed in a fluid, collaborative and nurturing environment. 

Markethive saw a need and what is lacking in the existing stand-alone social and marketing platforms and created a blockchain-driven ecosystem with its own consumer coin. A decentralized platform in which all users’ data is protected which means;

• compromising users’ data becomes impossible. 
• A meritocratic system negates being banned or suspended
• Blogcasting and messaging cannot be tracked across the web

By storing your data, information, activities, and publications across a network of computers, known as data centers, the task of compromising your data becomes literally impossible.

Markethive’s infrastructure also facilitates;

• A free marketplace where all artists and entrepreneurs can showcase and distribute their products, monetize, and get paid without the fear of reducing or losing their revenue or Markethive account. 
• Protects the users’ against losses as transactions are done within the Markethive Platform.
• A complete turnkey financial system within Markethive which enhances economic velocity.
• A free market media and content publishers with a reach well beyond existing social and market networks. 

All users have the opportunity to increase their brand awareness and financial status within the Markethive Ecosystem while building and monetizing their own private businesses. Coupled with its data centers and plans to deploy a multitude of mining hives distributed globally that will create massive surplus electricity built on a total 100% green energy that supports the core distributed decentralized data-based systems using dWave or quantum computers which utilizes the advanced theoretical technology of multiple parallel universes. 

That core of decentralized dWave database systems has a matrix/network of the blockchain around it. Monitoring, securing, and facilitating the massive database system. As it’s built on a higher generation blockchain that makes it possible to handle large social groups.

Conclusion

This is all very Web 3.0 and we are just at the beginning of a monolithic venture of innovation. Markethive’s culture is one of innovation, based on the power of Organic Intelligence (OI); other social and media cultures’ are one of subordination and intrusive Artificial Intelligence (AI). 

The online world where a large portion of the global population now exists is perpetually and rapidly advancing. People’s attitudes are changing with a rebellious nuance as they wake up to the dictatorial and harvesting for profit and control of Web 2.0. Markethive with its divine ethos is on a powerful mission to change this narrative and with its finger on the pulse of innovation will surely make it happen. 

The rise of the entrepreneur and the fall of destructive forces in our social platforms are here now.

The Markethive team is working around the clock on the wallet, KYC protocols, and exchange listings. We have some extremely exciting systems in the making so come to the weekly meetings on Sundays. The link to the meeting room can be found on the Markethive Calendar. 

References: Visual Capitalist – DOBLIN

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING

Can we really trust AI to maintain and elevate our business without us in the driver's seat? 

We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle. 

Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…

All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line? 

A Collision Course: AI Marketing, People and Process

Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with. 

With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.   

Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection. 

Creative, Trustworthy, Curation Is A Thing 

For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale. 

You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days. 

Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is. 

A Shift In Content Marketing

In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms. 

People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience. 

Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.

Curation At HBO

One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”. 

It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.

HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.

The Broader Internet

We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention. 

The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.

Now you may be thinking, why can’t the machines do this for us?  Wouldn’t artificial intelligence and automation be better at this? 

It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.   

Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.

It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever. 

In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.

I acquired some very insightful perspectives from Brian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter. 

Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,

“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
 

Email Marketing – Undisputed Champion

Although we have all the tools at Markethive, such as a blogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasing traffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media. 

It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing. 

So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails. 

Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.

Curated Email Newsletters

When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.  

Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.

That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine. 

So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list. 

On the other hand…

you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play. 

I don’t think so. I must agree with Brian Clark when he says,  

“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.

But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”

It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.

AI and Blockchain

Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams. 

AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
 
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.

Another Feather In The Cap Of Humanity

So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda. 

That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.  

Conclusion

The Markethive platform can help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank. 

Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use. 

We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
 
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there! 

Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING

Can we really trust AI to maintain and elevate our business without us in the driver's seat? 

We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle. 

Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…

All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line? 

A Collision Course: AI Marketing, People and Process

Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with. 

With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.   

Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection. 

Creative, Trustworthy, Curation Is A Thing 

For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale. 

You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days. 

Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is. 

A Shift In Content Marketing

In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms. 

People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience. 

Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.

Curation At HBO

One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”. 

It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.

HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.

The Broader Internet

We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention. 

The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.

Now you may be thinking, why can’t the machines do this for us?  Wouldn’t artificial intelligence and automation be better at this? 

It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.   

Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.

It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever. 

In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.

I acquired some very insightful perspectives from Brian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter. 

Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,

“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
 

Email Marketing – Undisputed Champion

Although we have all the tools at Markethive, such as a blogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasing traffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media. 

It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing. 

So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails. 

Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.

Curated Email Newsletters

When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.  

Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.

That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine. 

So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list. 

On the other hand…

you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play. 

I don’t think so. I must agree with Brian Clark when he says,  

“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.

But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”

It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.

AI and Blockchain

Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams. 

AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
 
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.

Another Feather In The Cap Of Humanity

So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda. 

That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.  

Conclusion

The Markethive platform can help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank. 

Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use. 

We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
 
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there! 

Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.