A BLOCKCHAIN-ENABLED FUTURE
Empowerment Autonomous Trustless

Blockchain technology is becoming a tidal wave of innovation and practical blockchain applications are becoming more mainstream. It’s moving beyond the hype of a couple of years ago and now bearing fruit, bringing real benefits to individuals and organizations. 

Blockchain can be a tricky concept to get your head around, but to put it simply it is a tool that offers industries the ability to increase productivity and revenue, cut costs, ensure transparency and reduce wasted time and paperwork. It’s a new foundation underpinning our everyday tasks. 

The pivotal advantage of blockchain is that there is no central hub. It has the transparency of a distributed ledger combined with the cryptographic security of an immutable data chain that makes this technology an ideal instrument for any business to exchange and validate information. Blockchain is a baseline technology that can be configured in various ways to suit different purposes and accommodate individual businesses across the board. 

The Business Value With Blockchain

There are a few key areas where blockchain can add value to businesses and individuals, 

Cost Reduction
Businesses no longer have to pour profits into logistics, intermediaries, and administrative paper trails. The blockchain can streamline supply chains, cutting out the middleman and banishing processes that slow efficiency and eat profits.

Revenue Creation
The blockchain does away with administrative and collaborative boundaries, allowing for innovative strategies that simply weren’t viable before the advent of Blockchain technology. This is a new freedom, where distributed ledgers and cryptography pave the way for new infrastructure and revenue models. 

Consumer Impact
New business models provide the opportunity to meet the previously overlooked needs of consumers and communities. In the medical field, for example, where remote patient care and record-keeping may have been an issue in the past, blockchain advances provide ways to overcome those barriers using synchronized records and smart care devices on the network.

Freedom And Equality
Entrepreneurs, writers, and all types of creative artists are able to attain recognition, financial sovereignty, data privacy, and autonomy now that Blockchain has been utilized and is what drives the next generation social market network. Working online is at an all-time high and with the rise in social media and online marketing activity, blockchain makes it more equitable bringing true freedom for the individual. 

Blockchain Disruption

Blockchain is already making waves in financial services, tech companies, healthcare, social market network, and digital media. Below are two infographics from Visual Capitalist that were inspired by a McKinsey study researching a combined industry analysis with more than 90 distinct use cases. 

The Problem with Centralized Infrastructure

Today on the Internet, we must constantly trust one another with sensitive data, transactions, and records. Most of our interactions on the Internet run on centralized web servers, and massive amounts of user data often exist in a single database. Current databases are designed to be controlled by “trusted” admins who can read, alter, block, and even delete data. The centralized architecture of the Internet today is not only inefficient but vulnerable to censorship and targeted attacks by both hackers and internal bad actors.

The Value of Decentralization

The decentralized architecture of a blockchain is a global network of computers simultaneously running the software and validating the chain of transactions is what ensures that the transaction record is never compromised. Decentralization is critical as an architectural principle. It makes a blockchain network less likely to fail, harder to attack, and harder for bad actors to game the system.

As blockchain adoption spreads, it can become a driving force for promoting equitable societies, solving complex economic issues, and transforming how we live and work every day.

Two Practical Applications Of Blockchain

1. Smart Contracts
Blockchain and smart contract technologies function well in instances where legal contracts are required to maintain ownership rights and data privacy laws. These customizable, self-executing smart contracts on the blockchain can be easily managed by all parties. Smart contracts allow the decentralization of trustless transactions, worldwide and on a large scale. These can encompass different kinds of interaction, not only human-to-human but also human-to-machine and machine-to-machine.

Issues with ownership rights and royalties are commonplace within the entertainment industry. To navigate these issues, blockchain technology offers an unchangeable, traceable, real-time distribution, and reporting network for all involved. Ujomusic is one such application that is helping artists track their royalties worldwide. In the music industry, blockchain technology can bring artists and fans closer together, allowing listeners to pay micropayments to artists for listening to their songs directly.

Artists are not always paid in a reasonable time by major players who control the music industry, sometimes even waiting years to receive their earning for their work. By utilizing smart contracts, artists and studios can ensure that intellectual property agreements are met by other parties and smart contracts could be implemented that instantly pay artists once certain requirements are met.

Image credit Disruptor Daily

Data privacy issues, massive scale surveillance, also known as dataveillance and lack of freedom of speech in the social media realm have become a distinct problem. Markethive, a social media, and inbound marketing platform have not only addressed these issues to empower the individual, but it has also utilized smart contract technology.  

This is in the form of the Markethive Coin (MHV) which is a fungible cryptocurrency consumer coin, and the Incentivized Loan Program (ILP – Smart Contract). This enables all users to generate an income by just using the platform and the first-mover advantage of share acquisitions consisting of 20% of the company’s net revenue.  Markethive is a collaborative decentralized platform where its Entrepreneurial members can achieve viability and self-sovereignty. 

The Framework Of A Smart Contract 

Smart contracts help you exchange money, property, shares, or anything of value in a transparent, conflict-free way while avoiding the services of a middleman. Built upon the blockchain, a smart contract is usually:

1. Pre-written logic in the form of computer code
2. Stored and replicated on the blockchain
3. Executed and run by the network of computers running the blockchain
4. Can result in updates to accounts on the ledger (i.e. payment for an executed contract)

Using the Ethereum platform, smart contracts can be programmed using basic logic. On the most basic level, they can:

• Perform calculations (i.e. calculating interest)
• Store information (i.e. membership records)
• Send transactions to other accounts (i.e. payment for a good or service)

But most importantly, it is important to know that smart contracts are autonomous. They are not controlled by anyone – instead, they self-execute based on a set of instructions that two parties have agreed to, which is the code.

Image credit Visual Capitalist

Benefits of Smart Contracts

Smart contracts are appealing for a variety of reasons:

• Autonomy: There is no need to rely on third parties, which could be biased or not have your interests at heart.
• Trust: Your documents are encrypted on a shared ledger, and all parties can have access to them.
• Redundancy: Documents are duplicated many times over on the blockchain, and can’t ever be “lost”.
• Safety: Documents are encrypted, making them near-impenetrable by hackers.
• Speed: These contracts automatically self-execute, saving you precious time.
• Savings: Smart contracts save you money by taking out the middleman.
• Precision: Smart contracts execute the exact code provided, ensuring zero errors.
• Transparency: For organizations like governments, they could add another level of transparency to dealings. Blockchain technology can set up a decentralized system that prevents any form of voting fraud or suspicious movements in the network.

The blockchain is already a disruptive technology, and with these benefits, the potentiality of smart contracts is an amazing step forward for fairer, faster, more lucrative, and trustworthy systems for the companies, organizations, and individuals who embrace it. 

2. Digital IDs
Reportedly, over 1.1 billion people worldwide still have no way to prove their identity according to the World Bank. Simultaneously, companies and financial institutions in both traditional and digital markets are being required to follow more stringent know-your-customer (KYC) initiatives.

Despite this, many providers are still not sufficiently meeting these standards; to further complicate things, regulations vary widely from jurisdiction to jurisdiction. Companies like IBM, Microsoft, and Markethive have migrated to the blockchain to securely and privately verify users. 

Blockchain’s multi-factor verification process eclipses the levels of security that traditional password protection offers. Identities are secured for the decentralized web, for example, data sharing by third party companies has resulted in intrusive advertising. Blockchain-based identification means that no third parties can access your personal data without your consent.   

The thing to be aware of is companies and platforms that claim to be blockchain-based but have a centralized identification protocol. There will be resistance from these entities that profit from the current system where people have no control over their personal data. Big companies manipulate data, so they are not very interested in decentralizing that type of information.  

The existence of blockchain-based, yet centralized ID platforms could cause confusion among organizations and the general public. However, it's likely that the advantages of the best decentralized platforms possessing enough reach will inevitably make themselves known to the masses, so that eventually a few dominant platforms will emerge. As we move forward the majority will realize the advantages of a completely decentralized system that offers security, transparency, privacy, and gives control back to the users. 

Image credit Disruptor Daily

Conclusion

The world is waking up to the impressive capabilities of the blockchain. As a foundational technology that anything can be developed and augmented on top of it, the potential applications of the blockchain go way beyond just payments or cryptocurrencies. In fact, the blockchain will revolutionize how we interact with intellectual property, capital markets, insurance, healthcare, government, social media, and internet marketing, along with many other sectors. 

Forward-looking companies that convert to the blockchain to improve the privacy and security of their data and create an environment that is unfettered from political and nefarious agendas, will be the winners on top. 

Just about every company that migrates to the blockchain and new companies launched built upon the blockchain, will prosper, as long as they deliver and make their prime agenda to benefit their customers.

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

THE ENGINE POWER OF MARKETHIVE

Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty, and be free in this world of suppression and authoritarianism. The next-generation market network is expanding daily as more and more people see the magnificent vision as Markethive progresses with the many integrations, various platforms, and money-making systems that make up the complete ecosystem for entrepreneurs. 

The Two Primary Engines

Markethive has two engines driving it and working simultaneously bringing millions of entrepreneurs into this safe haven which is the central hub and gateway to the internet universe. Social media and online marketing platforms or digital media sites typically only have one engine. LinkedIn, for example, only has a subscriber engine meaning they get their traffic through people subscribing to them so basically you have to log in to LinkedIn to see their platform. CoinTelegraph, a high profile digital media site, is predominantly a traffic engine. 

Both the subscriber and traffic engines’ speed and power are measured by Alexa and WorthOfWeb and in the case of Markethive, they are growing daily in an exponential fashion. Just to give you an idea the infographic below shows how Markethive has grown in the last 2 years. It consists of a combination of internal and external statistics: 

On the left is Markethive’s traffic engine where it shows 28% of traffic is coming through external referral sites which is incredible numbers. 7% search traffic and 3% social traffic is very significant along with 62% direct traffic that is coming from the subscriber engine. So the growth rate of Markethive since 2017 is a whopping 2,849%.
 
On the right are the current statistics of the subscriber engine with the members’ growth in the last 6 months now tipping 90.8K. New subscribers in the last month are up by 227%. These are all validated accounts as Markethive has negated any issues of individual members creating numerous accounts. It delivers real people into the system using OAuth, KYC, and SMS. 

These numbers are not static, they are always increasing but this infographic is a good indication and illustration of both engines.  

Markethive is now present in every country worldwide, in every nation with people from every race, creed, age group, professional and personal interests. With all the spectrums of all the things that many platforms use to divide us Markethive is using to unite us because what we all have in common in Markethive is liberty, freedom, economic sovereignty, and entrepreneurialism. That is our common, binding factor and is very powerful. Markethive is rising to become the world leader for entrepreneurs of every language, every religion, and every kingdom and nation.

The Markethive Reach is currently at 12.9 Million Monthly unique visitors. 64.9 Million monthly page views. Our social following is at 63.2 K and Markethive subscribers at 90.8 K and growing daily. 

An Engine Within The Engine

Through our social network and blogging platform, we connect with entrepreneurs, techies, crypto nerds, artists, innovators, musicians, and business professionals, both subscribers, and traffic. Below are just a few social networks (there are many more) Markethive has integrated enabling automatic subscribing and sharing and as we grow, this will create a reach into the billions. For example, If only 42% of 10 million with an average of 5000 followers subscribe to your blog, that equates to 21 billion people that you have reached and are able to read your blog. What a great engine to have within an engine! It’s coming alive with tremendous power. 

The Next Stage Will Evoke More Growth 

The Apprentice Program, which is an entry-level membership will be launching soon at a very low cost allowing members to benefit from a matching bonus airdrop of 100 MHV for the first three referrals they bring into Markethive. The Apprentice membership will also be able to buy and resell banner impressions from the Entrepreneur One members, which really accelerates the cottage industry process. 

The Apprentice and Journeyman upgrades are not money machines per se, but they do contain benefits that will become more clear to you, closer to the roll-out of these memberships. Another benefit being considered is that 50% of the price of these upgrades can be paid in MHV, and the other 50% to be paid via CC or PayPal at launch. This next stage will cause Markethive’s growth to explode even more.  

Money Machines And Strategies To Reach Our Audience

CPM Display
Right now we have the banners and the Banner Impressions Exchange (BIX) is part of that and projected to be delivered on May 15, 2020. Banners are still a very good source of advertising in the online world and the banners are displayed across the many domains Markethive has, resulting in maximum exposure. 

Social Newsfeed Boost
This is the only form of advertising on LinkedIn and Twitter. Unlike Markethive they don’t have banner ads or video ads, it’s all done through their newsfeed. It is a great way to market to a social media audience, and Markethive will be integrating this with the expected release in the 2nd quarter of 2020.

Newsletter Sponsorship 
Markethive is an inbound marketing and digital media platform and it is also a subscription-based social network. All members have validated email and phone numbers so this is a very effective way to raise brand a product awareness among the global subscribers. This is more expensive for people to utilize, however, Markethive is able to offer this as just another way to market your brand. Development is forecast to begin the 2nd quarter of 2020.  

Press Release
Markethive receives large traffic to its many sites along with major followers in all social media accounts and also delivers a WordPress Plugin that allows members to publish from Markethive to their WP sites and beyond. The Markethive press release system publishes to 1,700+ news sites, our social followers, all Markethive’s heavily trafficked sites, and to 15,000+ members’ WP sites. Development is forecast to begin in the 2nd quarter of 2020. 

Sponsored Articles
Sponsored articles are very similar to the Press Release service but instead of an announcement the Press release delivers, it can be an article to bring awareness on any brand, topic, news, or otherwise, you care to share. Markethive is a digital media publishing platform where many writers and bloggers, as well as Markethive’s own writing staff, publish their content creating a following, thereby attracting traffic  These articles are published to Markethive front pages, broadcasted to the Markethive social networks and Word Press distribution. This makes Markethive thousand times more powerful than other news sites and platforms. 

Gamified Video Advertising 
Markethive makes video advertising compelling, effective, and well distributed. Your sponsored video will randomly float across the members’ dashboard on Markethive. If a member catches and watches the video until the end, they will be rewarded with MHV coins and prizes.  Gamification and rewards for watching the videos and also perks for responding and sharing to their social networks do inspire people to participate making it fun and rewarding for all.

 The BIX Exchange. The 1st Of Many Money Machines And Another Engine

MHV To Become A Very Popular Currency

The Markethive Coin will be listed on a number of exchanges where positive relationships are currently being established. Yobit.net is most likely to be the first one that MHV will be listed, so go there and open an account, get familiar with the site, see the trading activity of a multitude of other coins and be ready for the next step on your journey with Markethive. The site gives away free coins along with games to earn more coins. 

The Markethive Coin (MHV) will also be offered for free on Yobit and upon clicking to get the free coins they will need to subscribe to Markethive where they will receive the MHV airdrop as well. 

But, before we go full throttle, Markethive will have several ways to utilize MHV ensuring its increase in value including building relationships with the various digital media sites integrating API plugins where MHV can be used to advertise, thereby creating a market place outside of the Markethive ecosystem that accepts our coin. 

This is just the first layer, the tip of the iceberg of Markethive’s vision and plans. The more money machines we produce, the more security and financial sovereignty we spread, the more uses for our coin. Ultimately, MHV will be the only transactor or form of payment for any of the services and products Markethive or the entrepreneurs within Markethive offer. 

Although everyone will be able to earn MHV on the Markethive platform continuously, there will always be the option to buy the coin from the exchanges and bring it in and utilize it for the services which are legitimate and highly sought after in the online world of business and marketing. 

What Does The Markethive Audience Consist Of? 

It’s entrepreneurs, a very powerful, vertical audience. They are people that are looking for the services that the majority of the people on the internet sell. Training, ebooks, live mentoring, software enhancements, SEO services, and tracking, etc. So essentially we are producing this tremendous target for 3rd party advertisers to want to advertise on the Markethive platform and related domains. 

No other system out there utilizes their coin that they produce to pay for advertising on their platform. They only accept other coins as a form of payment. Markethive will be the first and one where other sites and forums will take an interest in by implementing API’s to be able to transact with MHV across various platforms. 

MHV will become very popular because it represents a vertical, unique set of engines, a traffic engine, and a subscriber engine and Markethive subscribers are the world’s entrepreneurs.  So we accumulate, hold, and spend, then let the free market do the rest and watch the Markethive Consumer Coin increase in value. 

As CEO, Founder, and Visionary, Thomas Prendergast says,

“The true value of the coin will become apparent when we are listed in a real exchange like Yobit, Binance, Kraken, and the wallets are in place. But I can tell you no other coin has the magnitude of use and demand for real-world services. No other coin has as big a community like us. No other coin has nearly the traffic we have.”

Conclusion

No other social, marketing, or digital media company has incorporated  Blockchain technology, with its own financial economy along with every tool and portal imaginable to make Markethive an all-encompassing system that entrepreneurs and companies overall et al, will embrace when they see its power. 

Markethive is delivering a ‘state of the art platform’ to you, but it is your company. It’s been built for the community and brings self-sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future, peace of mind, fulfilling your potential, creating wealth, and able to prosper in so many ways. 

With its two main engines at the helm and secondary engines such as the MHV coin and exchange as well as all cottage businesses within Markethive reaching out to all other platforms is fundamentally the core, the epicenter where we all work in collaboration ensuring everyone’s success. Markethive is its name, Entrepreneurialism is its game. 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Cryptocurrency In A League Of Its Own

There’s an expanding global community that believes in cryptocurrency as an alternative to the traditional financial system. Bitcoin, being the first and still with the highest market cap is deemed as “digital gold” However the true nature of Bitcoin would suggest it is a class all of its own. Gold’s history as a medium of exchange dates back to 700BC and in modern-day, up until 1971, the gold standard, (where paper money was directly linked to gold which determined the value of any given currencies globally) led the world to believe that gold was a reliable form of money to fall back on. 

Historically, the “fiat” currency was born. Fiat comes from Latin and is often translated as the decree “it shall be done” or “let it be done”. So Fiat money is any currency lacking in intrinsic value as it is not backed by the precious metal, gold. It is declared as legal tender by governments and followed through by people’s faith and belief and use of the paper money made legal tender by government decree.  We collectively invest in paper currency because a government entity tells us it is credible, saying “it shall be” currency, prints it, and accepts it as the only valid form of tax payment.

Bitcoin’s advent was realized in the financial crisis of 2008 when society was hit hard by the big bank’s questionable decisions and business practice. Consequently, the bailout was orchestrated by printing more money which causes the money to devalue. The more money around the less it is worth resulting in hyperinflation.

CRYPTO – A Hedge Against Authoritarianism 

So arguably, Bitcoin is not a hedge against monetary manipulation, it’s a hedge against authoritarianism. Bitcoin and other altcoins cannot be confiscated and have a strong resistance to governmental powers, unlike gold which is confiscatable and was commandeered from private citizens by the U.S. government back in 1933. 

At present cryptocurrency lacks confidence amongst the general population as a form of money, but it certainly acts as a political hedge and is substantiated by the market. As the new financial ecosystem evolves it will be a viable alternative to the traditional money system for consumers and there will no longer be a need to rely on the unscrupulous centralized financial system.  

For Cryptocurrency to be adopted in the mainstream and truly taken seriously as money it needs to be a medium of exchange with value and viability. So we have a better chance of understanding the future value of cryptocurrencies let’s see how value is derived. Value is measured by its “goodness” of any given thing. There are certain things that are instrumental goods, in other words, they are goods that we can use to access other goods. Intrinsic goods are valuable in and of themselves and they are the things we work to attain.  

It has been said that money can serve no purpose other than purchasing goods. Currencies are instrumental goods. To be effective currencies have to be mediums of exchange and stores of value. So, the value of a currency is in its ability to do those things efficiently and effectively: facilitate transactions and act as stores of value. Can cryptocurrency be both? 

Mediums of Exchange Can Become Stores of Value

If a currency is going to be a store of value, the value of it has to be stable. For a currency to have a stable value, it has to be an effective facilitator of transactions. For a currency to be a medium of exchange, it has to be universal. The ubiquity of a currency, and the increase of value that comes with it, corresponds to the network effect. The more widely a currency is used, the more flexibility that currency has to facilitate transactions, which stabilizes its value because simply, the more people accept it as a valid form of payment, the more people will use it as a form of payment. And as a currency’s popularity increases, its value increases. 

It also increases when demand is more than supply. Unlike fiat, which can be printed when needed by authorities to pay for things, cryptocurrency has a finite amount and cannot be increased at will, so the more people that use it the higher the value. So we have evolved beginning with trade and barter, then came paper money because it was then a more efficient medium of exchange, however, overtime trust and reciprocity issues have developed and now the new kid on the block, cryptocurrency.

If the value of a currency is affirmed by its flexibility and universal usage, then that currency’s viability depends on its users’ understanding that it is a better facilitator of transactions than other mediums of exchange. For a cryptocurrency to replace paper money users need to believe that instruments like Bitcoin, Ethereum, and MHV are better at facilitating transactions.  

What Ways Does Crypto Improve On The Technology Of Paper Money? 

Cryptocurrency is a more effective facilitator of transactions than paper money. It’s more flexible, and its flexibility will increase as the network grows. It’s digital, it can be used for international transactions, and particularly for the unbanked. Furthermore, there are no conversion fees, and transaction fees are substantially lower. 

The technology of all cryptocurrency is the Blockchain, which is decentralized and deals more effectively with issues of trust and reciprocity than a central bank. Moreover, the distributed nature of the blockchain increases the security of the currency and makes it less susceptible to manipulation or attack than a central bank. 

Characteristics of Cryptocurrencies

Why are cryptocurrencies important for the future of digital finance?

• Borderless – Drastically reduces fees and processing times due to a lack of cross-border restrictions
• Censorship-free – Prevents governments or major institutions from blocking financial activities at a whim
• Greater financial control – Individuals can have total control of their funds
• Greater security – Prevents fraudulent alterations from third parties
• Lower costs – Lower transaction fees thanks to fewer third parties
• Greater Accessibility – Reduces or eliminates traditional barriers to capital markets

Much like the internet has forever altered how we live and work, cryptocurrencies have the potential to change how people participate in global financial markets.

The Major Challenge

Right now cryptocurrencies’ major challenge is to overcome the mainstream of prospective users’ suspicion and become known as a legitimate medium of exchange for legal purposes. It took a long time for paper money to be accepted. The idea of a piece of paper in return for something of real value couldn’t be comprehended. Today’s cryptocurrencies go beyond replacing cash. This new token-based economy is evolving, with unique solutions emerging in finance, security, identification, social engagement, and ownership.

An NYU Stern Professor of Finance, Aswath Damordan is pro-crypto in general and predicts cryptocurrencies will eventually be as important as major paper currencies. 

“I think there is going to be a digital currency sooner or later that competes with major currencies” 

Damordan wrote a blog post, The Crypto Currency Debate: The Future of Money or Speculative Hype? In it, he discusses that the future of cryptocurrencies, as a legitimate form of payment, will have to shake off some of the attributes that make crypto such an alluring and speculative asset especially for the trader. This is because the things that make them so exciting like their price swings, their volatility, their potentially lucrative payoff actually make them terrible currencies.

Ultimately, Damordan says that the cryptocurrency that has the brightest future is the one that thinks about itself “as a transaction medium, and acts accordingly.”

The Real Investment 

Investing in cryptocurrencies might be a prudent investment, but which one should it be? Considering there are over 2000 cryptocurrencies some underpinned with a solid workable concept but most are just speculative with not a lot backing it. This makes it hard especially for the individual just entering the crypto space.  

The real investment opportunity in this field might be not only cryptocurrencies but innovative applications on the blockchain. 

2020 so far has been a precarious year worldwide with the financial markets and has affected several economies due to the COVID-19 outbreak. But in terms of adoption, cryptocurrencies have been gaining momentum globally. 

Image source visualcapitalist.com

Bitcoin (BTC) is the first that comes to mind for many wanting to get into crypto as it was the first and remains the largest by market cap. However, it is still considered very volatile which you might say is a traders’ dream. From a traders perspective, there are 90% of buyers and only 10% sellers which indicate the majority are buying and holding BTC particularly ahead of the halving event. Historically, the halving event was followed by a bull run, and traders are optimistic 2020 will be no different.  

No matter what Bitcoin’s role will be in the future, it will always be seen as the granddaddy and as it stands now, all other altcoins are correlated with Bitcoins price. Currency (as in Bitcoin)  is just one use-case in the bigger scheme of things. Some have argued that other strong cryptos will take over in due course. 

Image source visualcapitalist.com

Ethereum (ETH) is the second-largest crypto by market cap and remains the most widely used altcoin. Unlike Bitcoin, the Ethereum network uses a proof of stake system to verify transactions, as opposed to Bitcoin’s proof of work and said to be a more diplomatic format, and cost-effective. This means the Ether Coin is staked instead of mined. 

The platform was developed by Vitalik Buterin, the company’s co-founder, in 2011. In establishing Ethereum, he wanted to address the issues of the Bitcoin network, mainly that its approaches were individualistic and create a more multifunctional blockchain solution.

The Ethereum Blockchain has some extraordinary capabilities. Just one of those is the Smart Contracts. It’s a contract that completely handles the enforcement, the management also performance, and payment. A smart contract is a phrase used and is described as a computer code that can facilitate the exchange of money, content, property, shares, or anything of value.

As smart contracts are run on the Blockchain, they run exactly as programmed and are not subject to censorship, fraud, downtime, or 3rd party interference. Ethereum is also being used as a platform to launch other cryptocurrencies/altcoins. This is known as an ERC20 token and allows individual companies and developers to issue their own coin. 

 
 Markethive Coin (MHV) is an ERC20 token and the company Markethive has made good use of the Smart Contract.  This is in the form of the Markethive Coin (MHV) which is an actual Consumer Coin, not a token, and the Incentivized Loan Program (ILP – Smart Contract). Markethive being the first Social, Market, and Digital Media Network built on Blockchain Technology is attracting and gaining high-level exposure due to the nature and fabric of what Markethive stands for and delivers.
 
Markethive is a completely autonomous ecosystem consisting of three components. Community, Technology, and Liquidity. Markethive has all three groups to bring this collaborative decentralized platform to life as a viable and lucrative platform where not only can they share in the success of the company, but also where its Entrepreneurial members can make a difference, not only in their lives but in the world. 

Conclusion

The cryptocurrencies with a true purpose will make their mark in crypto industry history. The ones that are a medium of exchange with the transactional capability that is utilized within and outside the ecosystem which in turn creates a store of value.  Given the nature, utility, and consumer value of Markethive will ensure a healthy combination of transactional, and holding activity. 

Markethive has in place, numerous velocity stabilizers including staking, (The Vault), network utility expansion, and the fact it is a cryptocurrency consumer coin, will keep the balance of velocity. This ensures that the velocity is maintained for the initial and long term price of MHV and is indicative of a healthy ecosystem. A strong economy will in turn sustainably increase MHV’s price.
     
Coins or Tokens that are structured to capture a significant portion of the economic value generated by the network will reward both the investors who took on early-stage risk as well as the platform who can continue to fund development through the retention of now valuable tokens. 

There is a huge market looking for what Markethive does. You’re not just buying or earning on the platform to accumulate a coin, your using and transacting with it. Markethive is an eternal economy that has more demand than supply, therefore, the demand will continue to outstrip the supply. The bottom line being the Markethive Consumer Coin (MHV) and Incentivized Loan Program or ILP Token (HFS) will only become increasingly more valuable. 

Bitcoin and other respected altcoins will play a big part when it comes to liquidity and the ability to transfer and exchange to whatever currency you desire. So, in fact, they can work in synergy with each other, all with a similar but different purpose.

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Cryptocurrency To The Rescue In This Great Lockdown Recession

Being a nascent industry, cryptocurrency has never been amidst an economic recession. In fact the first cryptocurrency, Bitcoin was born as a result of the GFC back in 2008 by creator Satoshi Nakamoto who documented that his aim was to replace the monetary system ruled by central banks and was designated as a new kind of money. For the last 10 years, we’ve seen other cryptocurrencies rise up with many tumbling into non-existence. The ones that will survive are purposeful and able to be utilized in a growing ecosystem, not subject to speculation.

Although Bitcoin still takes the top spot in the total cryptocurrency market cap, it is now generally regarded as a store of value with Bitcoin investors predominantly opting to buy and hold their Bitcoin rather than spend it which is not what Nakamoto originally wanted.  His vision was for Bitcoin to be used and transacted through a peer to peer financial network which would ultimately increase demand, velocity, and value.   

The recession we face at present brought on by COVID-19 is predicted to be worse than that of 2008 and although on the surface it appears to be a very positive thing that many governments are handing out money to appease the public concerns and provide liquidity and placate the nervous markets, the Federal Reserve is having to resort to quantitative easing again, which is a type of printing money electronically in the form of Government Bonds and securities. This adds trillions of dollars to the balance sheet and causes the domestic currency to devalue. (higher inflation) 

Money printer go BRRR… Know Your Meme

Will Crypto Stand The Test Of A recession?

Bitcoin, along with all worthy cryptocurrencies are inherently deflationary and defined by decentralization and a finite amount of coins that cannot be increased. Underpinned by Blockchain Technology means it does not need to be controlled by central banks or governments. Cryptocurrencies will benefit from an ever-increasing awareness that the monetary policy for fiat currency is solely in the hands of a small group of bankers able to control the cash flow at will.  

So what does this mean for the cryptocurrency market? Research shows that people invest in the time of a recession and now for the first time they are able to invest in cryptocurrencies and companies that are driven by the blockchain. There are cryptocurrency projects that are thriving amidst this crisis regardless if the market is bullish or bearish. 

The ramifications of COVID-19 are purported to eclipse the GFC in 2008 as well as the Great Depression. Below are various comments from Crypto industry pundits with their forecasts for the cryptocurrency domain as the world rides out the pandemic.

Jason Wu, CEO of DeFiner.org, a peer-to-peer network for digital savings, loans, and payments, believes that a recession will be the catalyst for the mass adoption of digital assets as well as decentralized finance or DeFi. Wu said that DeFi builds trust whereas the traditional financial system is based on human trust and company reputation,

“DeFi allows people to manage and own their assets without any intermediaries. The 2008 financial crisis taught people that financial intermediaries are not always trustworthy. The current financial system is associated with high-costs and lacks transparency. Thus, a future financial crisis could also be a factor in proving the worth of DeFi. Bitcoin was born from the last financial crisis and DeFi will thrive in these economic conditions. While a global recession will be good for digital assets, it will crush the market at the beginning due to the liquidity crisis.
 
Financial institutions will go into default and bankruptcy, and balance sheets of depository banks will end up with a deficit. Then the central bank will step in and print out even more money. This will lead to inflation. People lose faith in the existing financial system. DeFi is an alternative system for people to manage and grow their savings. It’s cheaper, faster, and gives back people full control of wealth. People will learn from their painful experiences and embrace the world of crypto to enjoy true financial freedom. For the next several decades, more and more assets will be managed through blockchain and the world of digital assets will thrive.”

Ashish Singhal, CEO, and co-founder of CRUXPay and Coinswitch.co said,

“Cryptocurrencies seem to be taking as much beating as debt, equity, and commodities like Gold. This happens because, at the onset of a recession, when panic strikes, all fundamentals are lost. However, during a crisis, debt and equity lose value because of the decline in asset value and decline in profit, respectively. But the underlying value of cryptocurrencies doesn’t lose value during a recession, in fact, it gets even stronger.

A global recession is a defining moment for cryptocurrencies. The long-touted “Bitcoin is a safe haven” is put to the test during a recession. A recession forces governments worldwide to introduce measures to ease the downturn, which will have adverse economic effects for years to come. Cryptocurrencies are inherently designed to be hedged against such implications. This makes an excellent case in favor of cryptocurrencies. The underlying value of cryptocurrencies defined by decentralization and mathematical stability will continue to hold even in the worst recessions. Cryptocurrencies will then become the choice of investment during such economic turmoil.”

Nicholas Pelecanos, Head of Trading at NEM Ventures, views cryptocurrencies as an uncorrelated asset class:

“Hidden in the bitcoin genesis block is a quote that perhaps acknowledges Bitcoin’s true purpose: ‘The Times 03/Jan/2009 Chancellor on brink of second bailout for banks.’ The creation of Bitcoin is not incidental to financial crises but a direct response to the 2008 financial crash and failings of the global financial system. As a global recession or even depression looms, I’m more bullish on Bitcoin and cryptocurrencies than ever. Unlimited Quantitative Easing, unserviceable global debt, a failing monetary system and negative interest rates all at a time where society, globally is moving away from cash. This is precisely what Bitcoin was designed to hedge against. 

The crypto sell-off witnessed in March was a result of a global liquidity event and Bitcoin has now climbed 90% from its low – a swift recovery. More importantly than being a safe haven, Cryptocurrencies are an uncorrelated asset class. This alone can attract a lot of capital in times of uncertainty and with a total market capitalization of $200billion it won’t take much capital inflow for the price to rapidly climb.”

Thomas Prendergast, CEO, and Founder of Markethive – has built the first blockchain-driven Social Market Network in anticipation of another economic downturn, to give a more sovereign way to conduct any business online. He believes crypto will stand the test of a recession if approached facilitated in a holistic way,

“In the midst of this crisis, it’s business as usual and then some for Markethive, providing financial inclusion for all is our main objective. The answer is Markethive’s blockchain technologies and integrated entrepreneurial ecosystem where people have their privacy, autonomy, and sovereignty. They earn an income with our coin (MHV) in many different ways on a daily basis, including becoming a shareholder via the ILP, the added advantage of the Vault, and also profiting from the many cottage industries within the Markethive ecosystem. Essentially, it’s the community that owns Markethive and not hierarchy. 

Bitcoin is the premier Fintech blockchain. Markethive Coin is designed to be a premier Consumer Blockchain coin. This means MHV is being utilized within the Markethive exchange and on the platform. So the coin is used within the commerce of the system thus creating the velocity. The revenue is a vehicle that is used to buy the Markethive coin back in the free market so it can be redistributed into the economic vortex of the system. 

This is a fundamental difference and is not dependent upon speculative value as is the case with other cryptocurrencies and platforms, thereby creating eternal economic velocity in the entrepreneur ecosystem within Markethive. It is an eternal economy that has more demand than supply, therefore, the demand will continue to outstrip the supply. The bottom line being the Markethive Consumer Coin and Incentivized Loan Program or ILP Token will only become increasingly more valuable.” 

Crypto Now Gets A Chance To Make Its Mark

Now dubbed the ‘Great Lock Down’, a name given to this recession by world economists will see the world economy suffer once more as we endure this induced coma of industries on a global level with some that will struggle to recover. Crypto, along with Blockchain may very well have an edge in this prophesied new normal. Many crypto advocates are hoping that the recession will help push cryptocurrency into the mainstream. 

The cryptocurrency market presents unique types of currencies that are not governed by economies, traditional exchange rates, and boast the benefits of added security and traceability through blockchain technology. These characteristics may appeal to many consumers and investors who may lose faith in the traditional financial economy. This general separation from international economies provides hope to many that the cryptocurrency market would strengthen during financial crises if market adoption increased.

During economic turmoil, investors will always flock towards safe-haven assets that are largely resilient to fluctuations of international monetary markets. So far Bitcoin and other cryptocurrencies have shown many characteristics of the ultimate safe-haven – gold.

The Time To Invest Is Now

Regardless of the crisis, it is worth knowing that there are cryptocurrency and blockchain companies that have created a path to self and financial sovereignty no matter whether the markets go down or up.  Markethive is proving to be a safe-haven and the next generation of social media, marketing, e-commerce, and digital media distribution network. It’s giving the community the opportunity to be part of a sovereign platform that will eclipse the tyrannical big tech colluding with the corrupt elite desperately trying to hang on to their power and control. 

Read this article from the CEO of Markethive. It explains the true nature of Markethive, built for you. Markethive Is A Concept And Vision 

If there was ever a time to invest in your future, it is now as we enter into a new world of light and sovereignty. The Entrepreneur One Loyalty Program is not only a great investment by way of the ILP, but it also opens up all the money machines, the cottage businesses within Markethive. This has enormous earning potential and will set you up for life. A very generous and genuine initiative that will ensure you as an Entrepreneur and shareholder realize financial freedom. $100 per month will unlock and secure your future on every level in this new world that is predestined.   

The perfect time to upgrade and be the very fabric of Markethive is now as it is limited to 500 Entrepreneurs. Don’t miss out… https://markethive.com/upgrademe

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.