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How Inbound Marketing Can Turn Your Brand into a Magnet

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How Inbound Marketing Can Turn Your Brand into a Magnet

 

  

Most conventional marketing techniques

are either too expensive or unviable for SMBs and start-ups who wish to make it big. Inbound marketing for a long time was just one of the elements of the core marketing strategy of an organisation. But as the digital content consumption witnessed an unforeseen rise, inbound marketing has now become a focal point. Not only it’s cheaper than the traditional advertising and marketing techniques but also has an incredible power to attract larger crowds to a brand and turn it into a magnet.

Inbound & SEO Marketing Consultant for Inbound Authority, says “Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in.”

If you are new to the digital marketing landscape, you might still be figuring out what inbound marketing is. Well, if you do figure out, you will realise that it is one of the most viable techniques that help you create the required impetus around your brand so that customers can discover you in several ways. A Gartner Research report predicts that “by 2020, customers will manage 85 percent of their relationship without talking to a human.” If this really comes true, inbound marketing will have a great role to play in giving your brand a voice that speaks to the masses. Listed below are some of the most pertinent inbound marketing strategies that don’t fail to deliver if planned and implemented meticulously.

Content Marketing

Content marketing is an essential pull factor when it comes to inbound marketing. Useful content that helps users find what they are looking for can significantly boost your visibility on the Internet. The content thus posted must be optimised so that it ranks well in the search engine pages. If promoted on both the onsite and offsite platforms, it can generate quality leads that may later become turn into buying customers. You may post blogs, articles, whitepapers, audio-visual content and a lot more to give your brand a voice.

SEO (Search Engine Optimisation)

The best thing about inbound marketing is that it helps you get found by customers rather than you finding them. Getting organic placements on the search engine results pages (SERPS) is one of the best strategies for inbound marketing. Optimizing your website and content so that Google’s web crawling technology can identify and index your site’s content to appear in web searches can be a highly economic way to get significant traffic to your website.

SEO revolves around keywords, website structure, link-building and a lot more. Once you identify the most important keywords, optimize the heck out of them. Gaining the first position in search pages, improving your rank in searches and moving up the order in a range of other keywords could bring you great results. However, don’t try to win in all those keywords at once.

Social Media

Giving your brand a personal identity, a social existence is an important step towards making your content reach a larger audience. Creating content would be futile if you are not sharing it over different online social media platforms. According to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation, a majority of U.S. adults – 62% – get news on social media, and 18% do so often.

While trying to increase outreach on the social media, one must not limit themselves to a number of limited sites and focus on proactively remaining active on multiple platforms. Robert Duke, Marketing Manager at Blue Mail Media mentions, “A lot of organisations in the B2B space make LinkedIn a focal point in their social media outreach. They probably believe that other platforms are not good enough in reaching the kind of audiences they wish to connect with. While LinkedIn continues to be the most used B2B social media platform, Twitter, Vimeo, YouTube, Facebook amongst others too are being used cleverly by organisations to create the right amount of buzz around their brands.”

Influencer Marketing  

Influencer marketing is somewhat intricate to practically implement but has a huge potential when it comes to influencing a certain audience. The idea is to identify opinion makers and influencers in your industry and work with them in content promotion and even casual interactions on your social media pages. The toughest part of influencer marketing is to persuade opinion leaders to contribute to your cause as they too expect to gain something from the activity. However, if you ensure mutual benefits, there is a greater possibility that they may agree to work with you.

PPC (Pay Per Click)

While marketing scholars and enthusiasts seem to be divided over the classification of PPC campaigns as an inbound or outbound marketing technique. PPC certainly helps you score a prominent position in web searches and gain considerable traffic to your website. However, it is highly advisable to optimise your PPC campaigns meticulously to do more with less. Failing to plan may lead to wastage of financial resources without bringing you the proportionate returns.

Inbound marketing like any other marketing strategy may get extremely complicated. It requires immense patience as you have to simultaneously work on multiple things and unify your efforts towards a common goal. Though marketers cannot be always certain of the outcome of their inbound marketing strategies, they can surely figure the best way out through trial and error. An inbound marketing strategy may not help you become successful overnight but it is one of the most beautiful ways to construct your way to glory.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Cryptocurrency Exchange Poloniex Set to Delist 17 Altcoins

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Cryptocurrency Exchange Poloniex
Set to Delist 17 Altcoins

Cryptocurrency exchange Poloniex

recently announced that it will be delisting 17 altcoins, effective May 2, which saw the price of the coins drop significantly.

On Twitter, the U.S.-based cryptocurrency exchange said:

On May 2, 2017, the following will be delisted: BBR, BITS, C2, CURE, HZ, IOC, MYR, NOBL, NSR, QBK, QORA, OTL, RBY, SDC, UNITY, VOX [and] XMG.

Since Poloniex’s tweet, the prices of the listed currencies have dropped in value by between 31 percent and 92 percent over the past seven days. The biggest drop in value was C2, which is currently ranked 323rd on CoinMarketCap. Over the last seven days, it fell by 91.08 percent. Boolberry, who was one of the altcoins mentioned to be delisted, and who has had a 64 percent price drop over the past seven days, responded to Poloniex’s tweet., and asked:

“Hey Poloniex, anything we can do to avoid delisting?”

Coin Magi XMG, which suffered a 58 percent drop following the announcement, also reached out to Poloniex via Twitter, stating:

Poloniex Magi is with you for a long time. Last months volume is growing, new developments are in progress. Pls reconsider!!

Many, however, have taken to Twitter to either voice their support in the expected removal of the announced altcoins while others have voiced their anger in how Poloniex have handled the situation.

One person responded by saying:

They opened a company to make money … @Poloniex in the same breathe [sic] screw people over …

While another said:

Lol our hedge group only lost like $250000 in earnings in like 20 minutes … 11 failed transactions trying to close positions!!! All gone.

A third said:

@Poloniex who the F%^& makes these decisions? I see at least 4 with active develop, solid community & solid project that should remain.

Criticisms of Poloniex

In the past, the cryptocurrency exchange has received its critics about its security procedures. Last October, an anonymous security review undertaken by Xavier59, revealed three vulnerabilities after alleging that Poloniex had failed to reply to his emails with information relating to security bugs. Furthermore, last year, the exchange announced that it was suspending its services in New Hampshire due to that state’s digital currency regulations. It added the same suspension to the state of Washington earlier this month for the same reasons.

Of course, while the cryptocurrency exchange is considered one of the biggest, this latest news from Poloniex and its planned delisting of 17 altcoins is not going to do any favours for the exchange. It begs the question, then: is this the start of more delistings from the exchange?

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Bitcoin breakthrough? Russia moots cryptocurrency green light

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Bitcoin breakthrough?
Russia moots cryptocurrency green light

  

Cryptocurrencies may be recognized in Russia by 2018,
according to Deputy Finance Minister Aleksey Moiseev.Moiseev says monitoring cryptocurrencies could be an instrumental tool against money laundering, and Bitcoin and other digital currencies could be recognized by next year as the central bank works with the government to develop rules against illegal transfers.

“The state needs to know who at every moment of time stands on both sides of the financial chain,” Moiseev said in an interview, as cited Bloomberg. “If there’s a transaction, the people who facilitate it should understand from whom they bought and to whom they were selling, just like with bank operations.”

Last year the idea of a national cryptocurrency had been considered by the Ministry of Finance and the Central Bank, which would see the banning of all other virtual currencies in Russia. The idea had not been discussed by the Kremlin, however, according to Presidential Press Secretary Dmitry Peskov at the time. Russian officials had been opposing all virtual currencies, arguing their cross-border nature, transaction anonymity and lack of a supervisory body makes them the perfect vehicle for illegal transactions. In 2014, Moiseev suggested a ban on cryptocurrencies could be introduced because of their use to fund illegal activities such as money laundering, the buying of illicit goods, rendering illegal services or funding terrorism.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

The rise of cryptocurrency (and what the heck it even is)

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The rise of cryptocurrency
(and what the heck it even is)

  

Cryptocurrency is making its entrance

and even though a lot of people don’t want anything to do with it, venture capitalist need to pay attention.

Coins unlike the ones you find in your couch

What’s an Initial Coin Offering? While it sounds like the beginning of an intrepid relationship with a metal-loving deity, turns out ICOs have nothing to do with actual coins.

No parents, no rules

ICOs, aka “token sales,” are part of blockchain technology fundraising. An ICO is essentially a crowdfunded cryptocurrency.

Tokens for new cryptocurrency are sold as a fundraising effort for technical development.

Whenever a new cryptocurrency is born, its startup parents arbitrarily decide its worth. After supply and demand smack it around for a bit, participants in the price dynamic testing then settle on a value.

Instead of a central government, the network of participants determines how much the cryptocurrency is worth.

Unlike Initial Public Offerings, acquiring a token does not mean owning stakes in the company.

Why VC firms care now

Although venture capitalists have been giving ICO the cold shoulder, things are starting to look up.

Cryptocurrency investors made bank last year, with some doubling their investments.

Investors see returns more quickly with ICOs due to the liquidity of cryptocurrencies.

Instead of waiting for a startup to playout via an IPO or acquisition, investors can bail if things aren’t going well.

It’s easy to pull funds—or profits if things did work out. All investors have to do is use a cryptocurrency exchange to pull their profits, then use an online service to convert this to real people money.

Who’s afraid of the dark(web)?

If this sounds sketchy, you’re not alone. Traditional investors aren’t really fans of the regulatory uncertainty.

The world of ICO can be full of scams and schemes, with little control over financials and strategy.

U.S. Securities and Exchange Commission and friends are still investigating ICOs. But technically ICOs fall outside legal frameworks.

ICOs don’t offer equity in startups, and only give cryptocurrency discounts before they release them to the exchanges.

Additionally, ICOs are global, not national. Theoretically, anyone can invest on a semi-anonymous level. Oh, and they’re not funded by central authorities or banks either.

Reform and re-adjustment

Criminal activity is now mostly self-regulated within the community via crowdsourcing and external groups.

Some companies are even working to establish Know Your Customer frameworks and make ICOs Anti-Money Laundering compliant.

Those who support ICOs argue traditional methods of investing only benefit those already dominating the system.

Investing outside of the system provides more freedom, especially for startups.

ICOs mean startups can raise funds without worrying too much about looming stakeholders. Non-profits can also benefit if they want to build open source software to raise capital.

Call me ICO-shmael

From their humble beginnings, bitcoins are now worth around $1,120. Bitcoin’s market cap is around twenty billion.

Allegedly, half of that is owned by “bitcoin whales,” a group of less than one thousand people who bought into bitcoin early.

Bitcoin whales have a huge impact on most ICOs. Most live in China, but some investment and hedge funds also have huge stakes in bitcoin. Fortunately, some of the bitcoin whale’s profits are reinvested in innovation. Since 2013, over $270 million has been raised in ICOs. Overall, ICOs are dominating in crowdfunding, with most top raises coming in as cryptocurrency.

Though it’s still kind of murky and mysterious, blockchain technology is starting to be seen as more legitimate. Initial Coin Offerings demonstrate the success of an industry. As more investors become comfortable with ICOs, blockchain innovation will continue creating new possibilities.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Top Altcoins: All You Wanted to Know About Bitcoin’s Contenders

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Top Altcoins:
All You Wanted to Know
About Bitcoin’s Contenders

  

Blockchain currency is revolutionising.

Since Satoshi Nakamoto unveiled his cryptocurrency in 2008, we’ve witnessed a proliferation of digital cash companies and codebases. Utilizing his public, distributed ledger, dozens of promising currencies have emerged. Only a select few have proven themselves as true contenders to Bitcoin, however. Here are the top 10 altcoins on CoinMarketCap (note that the list is changing constantly, especially in the tail part, with other altcoins like MaidSafeCoin, Golem and Augur playing musical chairs with others):

Ethereum

J.P Morgan Chase, Microsoft and Intel allied in order to create the fiercest rival to Bitcoin in circulation today: Ethereum. The main purpose of the endeavour was to program binding agreements into the Blockchain itself. This incarnated into the now-popular smart contract feature. Interestingly, Ethereum is not just a currency. It’s a Blockchain platform powered by the Ether cryptocurrency. The New York Times describes the technology as “a single shared computer that is run by the network of users and on which resources are parceled out and paid for by Ether.”

Ripple

Ripple attracted a great deal of venture capital during its inception. The Google-backed altcoin startup managed to pull in upwards of $50 mln from banking institutions, gathering an impressive $90 mln in total funding. Ripple is unique in that it allows for transacting with any unit of value, from fiat currency to frequent flier miles.

“Ripple provides global financial settlement solutions to enable the world to exchange value like it already exchanges information giving rise to an Internet of Value (IoV). Ripple solutions lower the total cost of settlement by enabling banks to transact directly, instantly and with a certainty of a settlement,” reads the company’s copy on their official website. Initially a middling contender, Ripple has gained momentum in the cryptocurrency market, seeing a marked surge earlier this year. In fact, Ripple experienced a 100 percent increase in value within a 24-hour period in late March.

Litecoin

Former Google engineer Charles Lee created this altcoin in an effort to improve upon Bitcoin. Namely, the speed to generate a new block is improved dramatically. Transactions are much faster. By the same token, however, this speed makes Litecoin’s Blockchain larger and more prone to producing orphaned blocks.

Dash

Dash, a combination of the words “digital” and “cash,” is the Internet’s cash-in-hand. Dash is quick. Its transactions are instant. “Your time is valuable. InstantSend payments confirm in less than a second,” Dash claims. By comparison, Bitcoin’s transactions can take up to an hour to process. GPU/CPU mining is no longer cost effective. In order to mine, you’ll need specific hardware, computers known as ASICs to complete Dash’s proof-of-work puzzles.

NEM

NEM is written in Java; built on an entirely new codebase separate and apart from Bitcoin’s open-source code. There are a few other intriguing differences from Bitcoin as well. In NEM, you harvest rather than mine. It’s essentially the same as mining in Bitcoin, only that multiple people profit – albeit in much smaller quantities – from a generated block. NEM introduced the proof-of-importance algorithm to the digital ledger. A user’s wealth and number of transactions are used to timestamp transactions. NEM has seen rapid growth in its valuation since the beginning of 2017 as the altcoin is currently being embraced in Japan.

Ethereum Classic

A parallel Ethereum platform exists and sustains a sizeable usership with a market cap hovering just below $430 mln. Why do two versions of the same platform exist? The Ethereum community fractured when a disagreement over how a technically legal theft of funds should be handled. The majority of users wished to change Ethereum’s code in order to get the lost funds back. A minority believed that Ethereum should not be tampered with or altered by third parties. Even in cases of users exploiting the smart contract feature to trick others, the Blockchain must remain “immutable.” Thus, the minority created the Classic version of Ethereum, which still survives and thrives.

Monero

Monero is geared toward those who desire greater anonymity. The cryptocurrency allows you to “send and receive funds without your transactions being publically visible on the Blockchain.” Transactions are completely untraceable due to Monero’s leveraging of ring signatures. Unfortunately, because of Monero’s emphasis on privacy, it has seen adoption by the darknet and other criminal organisations.

Zcash

Zcash, like Monero, offers greater privacy to users. Unlike Monero, transactions are shielded rather than made completely private. Meaning, the details of the transaction itself, such as the users involved and the amount traded, are hidden. Zcash does this by using a “zero-knowledge” proof that allows for parties to exchange funds without revealing each other’s identity.

Decred

Decred’s primary aim is to focus on “community input, open governance and sustainable funding and development.” The currency melds proof-of-work and proof-of-stake mining algorithms to ensure a minority of users do not own the majority of the funds and that decisions are led by the community rather than a handful of developers or early investors.

PIVX

PIVX stands for Private Instant Verified Transactions. Another open-source decentralised Blockchain currency, it is built upon Bitcoin Core. Like Zcash and Monero, PIVX boasts its heightened privacy and security. “[W]e believe that you have the right to exchange privately and securely, without interference from corporatocracy pressures, governmental influences, prying eyes, and nefarious individuals and movements,” PIVX contends.PIVX is highly volatile, experiencing massive spikes in trading volume and valuation as of March of this year. Again, because of the currency’s emphasis on privacy, PIVX is susceptible to criminal activity.

Cryptocurrencies, Bitcoin and the altcoins it has spawned, may bring about a new global economy. They allow us to transact in a peer-to-peer fashion, without third-party bodies governing us. Bitcoin introduced the Blockchain, but other developers are quickly improving upon Nakamoto’s idea. Some currencies have focused on speed, as is the case with both Ripple and Litecoin. Others have honed in on privacy, currencies like Zcash going so far as making all transactions private and untraceable. Each altcoin comes with its own strengths and weakness. Surely, we’ll discover more as time goes on. For now, these 10 currencies are at the top. Their fate could turn, however, at a flip of a coin.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Botswana Clinic Now Accepts Bitcoin As Cryptocurrency Takes Root in Africa

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Botswana Clinic Now Accepts Bitcoin As Cryptocurrency Takes Root in Africa

  

Bitcoin is gradually taking roots in Africa,

although painfully slow. Nevertheless, there is refreshing news on a daily basis that makes the drive to push Bitcoin penetration in the so-called “hopeless continent” promising. From brave women promoting adoption to startups using Bitcoin and the Blockchain to provide financial inclusion and prevent piracy, the number is endless. It is a great inspiration to the ecosystem and Africa stands to gain a lot from the spread of the crypto revolution.

Meanwhile, in the Southern African city of Gaborone in Botswana, a private clinic known as Sharada Clinic receives Bitcoin as a form of payment for treatment. Run by Dr. Donald Ariisa, it is the only health facility in the whole country that accepts Satoshis.

Cointelegraph couldn't resist talking to Dr. Ariisa and sharing his story with our copious readers. When asked where and how he heard about Bitcoin, he explained that he quite honestly couldn’t remember. "I enjoy watching technology shows, and I guess it was from there," he recalled.

Inspiration

The medical doctor pointed out that what attracted and inspired him to accept Bitcoin as a payment for treatment was the fact that his clinic is focused on adopting technologies that allow for sustainability in offering accessible services. He, therefore, felt Bitcoin was a technology being embraced by the world and the youth, in particular, who may not have fiat money but may be involved in mining Bitcoin or working online for it. It is in that direction that his clinic is striving to give access to those type of users, or anyone who would like to try out his/her Bitcoin.

Bitcoin is freedom

Dr. Ariisa confidently insisted he is not fazed at all by Bitcoin's volatility. "All new technology is volatile, and there will always be early adopters that will prove the technology viable," he remarked. He adds:

"I wish to be part of the birth of a new currency that creates so much freedom for humanity."

The Southern African physician also maintains that very soon he will not be alone in the steps he has taken. It is in his opinion that Bitcoin will become more popular in his country, and more businesses and entities will accept it as a form of payment. "I'm always happy to see the satisfaction when patients pay for their healthcare with Bitcoin," he said excitedly. “My challenge is fully understanding the currency, but then again, we don't even understand the currencies we have been using for years.”

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Death to Bitcoin? BitTorrent reveals plans for rival crypto-currency

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Death to Bitcoin?
BitTorrent reveals plans for
rival crypto-currency

  

The founder of the file-sharing network

revealed the news during an interview on the 'Steal This Show' podcast, in which he calls the current most popular crypto-currency, Bitcoin, "overhyped". Bram Cohen, founder of BitTorrent, has announced plans to introduce his own crypto-currency within the next few months.

Cohen's own take on crypto-currency will not rely on the traditional process of using processing power to generate the currency – so-called "mining" – instead, using the power of pre-existing digital storage. Speaking on the podcast (via), Cohen said: "My proposal isn't really to do something to Bitcoin, it really kind of has to be a new currency." "…I have this plan, a slightly crazy plan, for making something that doesn't have computers burning electricity as part of its mining. "The short of it is what you do instead of computers burning electricity to mine you have storage space that's mining."

Cohen's own crypto-currency would, he said, make use of cloud services and desktop computers with lots of memory to "mine" the currency and minimise the 'waste' caused by using traditional computing power for the same process. The BitTorrent founder says he will be dedicating himself in the "next few months" to developing the currency, after finishing up some other work, saying he plans to work on the project full-time. Cohen also took aim at Bitcoin during his appearance on the podcast, saying he considers it to be "still over-hyped".

He added: "it's getting a lot more media attention than the actual impact that it's having so far… a lot of people get excited about Bitcoin because it's gone up a lot in value and they have made money off it. "I think most of these people barely have any understanding what Bitcoin actually is." Storage-based crypto-currency of the type Cohen envisions already exists, with Burstcoin being one example, but it seems Cohen has plans to develop the concept further. Stay tuned for more in the near future as we're sure the BitTorrent founder's exploits will be gaining some significant attention.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Top 3 Types of Bitcoin Scams

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Top 3 Types of Bitcoin Scams

TheMerkle Bitcoin Scam Types

 

It is not hard to see the cryptocurrency world has successfully attracted a lot of nefarious individuals looking to scam others. In fact, it appears there are more bitcoin-related scams showing up every single day. As one would expect, there are a few different types of scams that are more prevalent than others. Never change a winning tactic, according to criminals.

3. PONZI SCHEMES

Virtually every platform offering bitcoin investment should be treated with a lot of scrutinies. While there is a way for people to make money with other’s money  – trading altcoins, for example – no one has successfully done so on a large scale. Trading itself is a very risky business, yet it is also the most legitimate way to increase cryptocurrency holdings over time.

Unfortunately, there are quite a few large-scale investment opportunities, all of which will eventually turn into a scam. Ponzi schemes in the bitcoin world will always attract desperate people and shills, and there is quite an abundance of these programs available right now. Never trust any online platform claiming to let you earn money without doing anything.

2. MINING HARDWARE

The Cryptocurrency world is home to some great innovation, especially where mining hardware is concerned. Gone are the days of FPGA mining, as it is all about ASICs right now. There are quite a few companies who claim to manufacture hardware, and most of them will offer pre-sale discounts to anyone investing in that company. It is not surprising a lot of these companies offering pre-sales are complete scams, as most of them do not even have any ASIC research and development lab whatsoever.

One of the more recent scams revolving around bitcoin mining hardware goes by the name of Foxminers. The company provides no evidence of their mining hardware or research. Companies like these often trick people into depositing funds in the hopes of getting a cheaper new bitcoin miner. However, they will continue to delay shipping and eventually run off with the money.

1. CLOUD MINING

Perhaps the biggest industry of bitcoin scams comes in the form of companies claiming to run a cloud mining operation. One of the biggest cryptocurrency cloud mining scams to date goes by the name of HashOcean, a company that successfully paid miners for over a year until they finally disappeared and could no longer maintain paying out users accordingly.

Every cloud mining venture should be looked at very closely, as the number of legitimate companies can be counted on the fingers of one hand. Even then, ensuring a return on investment is virtually impossible due to volatile bitcoin prices and mining difficulty increases. Cloud mining can be somewhat lucrative if one is lucky, yet directly buying the cryptocurrency in question and holding onto it for the same duration as the mining contract will usually generate better returns.

Chris Corey CMO MarketHive

   April 28, 2017

Alan Zibluk – Markethive Founding Member

Markethive

Mysterium To Build Blockchain-based VPN for Secure, Anonymous Internet Connection

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Mysterium To Build Blockchain-based VPN for Secure, Anonymous Internet Connection

 

This is a paid press release, which contains forward-looking statements, and should be treated as advertising or promotional material. Bitcoin.com does not endorse nor support this product/service. Bitcoin.com is not responsible for or liable for any content, accuracy or quality of the press release.

27th April, Zug, Switzerland: Blockchain startup Mysterium Foundation has announced its token crowdsale scheduled for the 30th of May. Mysterium is building a decentralized Virtual Private Network (VPN) that anyone can use to connect securely and anonymously to the internet. The system is also designed so that users who share their spare bandwidth to the network will be able to earn digital tokens in reward. The Mysterium platform will operate via its native MYST token, available through the crowdsale.

Until now the public has had to trust their private data to large centralized VPN providers. Now Mysterium will offer an alternative decentralized peer-to-peer (P2P) network that aims to take back power from big corporations. Mysterium acts as a distributed marketplace for the give and take of VPN services and is backed by secure Ethereum blockchain technology.

Internet privacy is under attack. Last month the U.S. reversed a set of important consumer protection rights allowing Internet Service Providers (ISPs) to track customer activity and sell that data to the highest bidder. According to the Electronic Frontier Foundation customers will now be subject to ‘new and invasive ways to track and deliver targeted ads to customers’ [1]. As a result, the U.S. has seen a huge surge in demand for VPN’s as people seek to restore their privacy. Most users are unaware that they are simply moving their private data from centralized ISP’s into the hands of centralized VPN providers.

Mysterium offers a real alternative – an open source, decentralized and encrypted VPN solution with levels of privacy unmatched by centralized providers.

Mysterium Network is specifically designed to combat this erosion of our privacy at a time when corporations, governments, and other entities are becoming increasingly invasive in their surveillance tactics. The peer-to-peer platform will be completely Open Sourced — so no hidden code that can secretly do something you don’t want it to and no hidden or central servers secretly collecting your data. 
-Robertas Visinskis, Founder, Mysterium Network

The Mysterium platform is designed so that anyone with bandwidth to spare can join the network as a VPN node provider and earn MYST tokens in reward. To enable the system to scale, transactions will be handled through the platform’s own decentralized micropayment system called CORE.

The MYST token pre-sale opens on May 30th at 13:00 UTC. Funds raised will be used to support the development and the launch of the platform.

For more information visit: https://mysterium.network

This is a paid press release. Readers should do their own due diligence before taking any actions related to the promoted company or any of its affiliates or services. Bitcoin.com is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in the press release.

Chris Corey CMO MarketHive.com

By Bitcoin.com -April 28, 2017

Alan Zibluk – Markethive Founding Member

Markethive

Cryptocurrency Costs Unlikely to Crowd Out Fiat Currencies in Korea.

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Cryptocurrency Costs Unlikely to Crowd Out Fiat Currencies in Korea

Cryptocurrency Costs Unlikely to Crowd Out Fiat Currencies in Korea
 

South Korea’s central bank has published a new working paper analyzing a dual-currency regime by pitting cryptocurrencies against traditional fiat currencies.

Penned by economists and academics from the Bank of Korea and Seoul’s Hongik University, the working paper, titled ‘Crowding out in a Dual Currency Regime? Digital versus Fiat Currency’, was published earlier this week.

“We examine the impact of a privately issued digital currency and fiat currency using the simplest framework, with which we may derive the most straightforward implications,” reads the introduction of the paper. “More specifically, we attempt to answer the question of whether digital currency will crowd out fiat currency.”

The authors claim their research employs the ‘simplest model of monetary economics’ to drive these straightforward implications with the minimum number of assumptions. The research considers dual currency regime, one which sees the coexistence of privately-issued digital currencies and fiat currencies issued by the government. Bitcoin is underlined is a notable example of a private digital currency.

Making note of a number of efforts with central banks exploring the possibility of issuing their own digital currencies, the researchers point to the example of the Bank of England which has publicly revealed its effort to do so. Such an attempt “could drastically change our monetary system” the authors write.

According to the researchers, the costs associated with both fiat and digital currencies will see both of them function together with each other’s drawbacks. High costs in using one could inturn spur demand for the other, and vice-versa, allowing both fiat and digital currencies to co-exist. They state:

“High costs of using fiat currency increase the demand for digital currency. Similarly, high costs of using digital currency relative to fiat currency raise the demand for fiat currency. In a world of imperfect currencies with uncertain costs associated with the use of a currency, it is unlikely that the relative costs of using digital currency will be low enough to drive out and accordingly crowd out fiat currency entirely. Our results rather suggest that the threshold of equating the demand for fiat currency with that for digital currency will allow the co-existence of both currencies.”

Fiat currencies have been historically known to decrease continuously, the authors confirm, due to inflation and the factor of new money pumped in to the supply by the central bank, also known as quantitative easing.

Bitcoin, in stark contrast, has a fixed supply which would imply a “deflationary bias”, the authors note.

“This could lead to a situation in which Bitcoin drives out fiat currency as a store of value,” the authors speculate, before quickly adding:

However, security or trust issues – the decentralization of digital currency and the absence of insurance provided by governmental authorities – may prevent digital currency from being used as a store of value. Instead, digital currency may be used as a medium of exchange dominantly.

The authors also point to future research possibilities, such as covering the topic of digital money appreciating due to ever-increasing demand and the possibility of a triple currency regime, one which would see private digital currencies like bitcoin, central bank digital currencies and fiat currencies operate together.

David Ogden
Entrepreneur

Alan Zibluk – Markethive Founding Member