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Inbound Marketing for Startups: The All-Star Playbook

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Inbound Marketing for Startups:
The All-Star Playbook

 

Helping Build an Audience

It’s often hard for startups to get their name out there and build an audience, especially when they are starting from scratch, sometimes with a lean team and an even leaner budget. However, inbound marketing for startups can help bring customers to you through relevant and valuable content.

What is Inbound Marketing for Startups?

The inbound marketing approach focuses on attracting customers through relevant and valuable content and interactions, rather than interruptive methods. HubSpot describes inbound marketing methodology in four stages: Attract, Convert, Close, and Delight. This is how you take strangers and turn them into brand advocates.Inbound marketing focuses on reaching prospective customers during each stage of the buyer’s journey through targeted content. By developing compelling and useful content tailored to top, middle, and bottom of the funnel prospects, you can give consumers the information they need when they need it to guide them through the purchasing process.

This approach to marketing works for startups because the expense is typically low with a potential for high ROI, allowing companies to maximize marketing spend. Inbound marketing is also all about connecting with consumers and educating them, which is important for startups that typically work in niche markets.

How Can Startups Use Inbound Marketing to Begin Generating Leads?

The ultimate goal of inbound marketing for startups is to bring in more interested and qualified leads. There are a variety of inbound marketing tactics that startups can start using to get the lead-generation process started:

Content Marketing

Content marketing is an essential part of the inbound marketing method. This is how you attract, convert, close, and delight your ideal buyers. With content marketing you are creating and sharing interesting, relevant, and consistent content that adds value for your leads and customers. This content should not be purely promotional, but rather informative and compelling.

  

Here are some examples of content you can start creating today to help you bring in more leads:

  • Blogs
  • Images and Infographics
  • Videos
  • Podcasts
  • Presentations
  • E-books
  • Whitepapers
  • Case Studies

… and the list goes on! Consistency also important when it comes to content marketing. You need to maintain a consistent voice across content and publish often to hold your audience’s interest. Once you have content assets, you also need to have a plan for promoting them, whether that is through your website, social media, paid ads, or through some other promotional channel. If you want to continue to improve your content to maximize impact, you will also need to have a plan in place for monitoring content marketing success.

Search Engine Optimization

Search engine optimization is another important part of inbound marketing. If you want to bring more leads and consumers straight to you then you’re going to have to go through the search engines. In fact, 93% of all online experiences begin with a search engine. You cannot afford to miss out on that many opportunities to bring in new leads, so you need to optimize your content and website for search engines like Google.

The single most effective SEO technique is content creation. Though there are many intricacies involved with search engine optimization, one thing remains true – the more consistent and quality content you produce and promote, the better you will rank in the search engines. Though it is worthwhile for startups to work with an SEO expert to ensure that their site and content is optimized for search engines, you don’t have to have a complex SEO strategy in place to start creating the type of content that will help you generate more leads. Focus on creating quality content that emphasizes keywords and phrases in your industry. By creating content that addresses your consumers’ biggest challenges, you are already working toward content that adds value.

Email

Email marketing is another popular inbound marketing strategy that works well for startups. Here are just a few reasons why email marketing works:

  • It’s an easy way to stay connected and keep leads and customers informed.
  • You can drive sales with coupons and special promotions.
  • It’s an effective way to reach mobile users who are on-the-go.
  • Email integrates well with many other inbound marketing tactics.
  • Email marketing is inexpensive, which is great for startups with lean budgets.
  • It’s easy to deliver personalized and highly-targeted content through email.

Not only does email help you improve lead generation, but it is also a great tool for nurturing leads and current customers. Again, it’s important to provide your leads and customers with valuable and relevant content if you want to hold their interest.

Social Media

Startups can use social media to reach out to consumers who may be interested in their product or service. Social media channels like Facebook, Twitter, and Instagram are great places to promote your content and reach new audiences that you may not have been able to access through search engines alone. The key to effective social media marketing is to be social – respond to visitor questions, comments, and feedback. Don’t be afraid to spend some time in the comments section talking to your leads and customers. Not only will this help you establish better relationships with your followers, but it may also help you gain important insight into their needs, wants, and motivations.

When it comes to social media, do not try to be everywhere at once. Most startups have minimal time and resources to dedicate to tasks outside of their core business, so it’s not worthwhile to spend time on channels where very few of your ideal buyers spend time. Instead, focus on the social media platforms where you can have the biggest impact. Research which channels your target market frequents and which types of content are most popular and effective on these channels. Targeting your social media efforts will help you save time and money while maximizing lead generation success.

Landing Page And CTAs

Landing pages play an important role in guiding your leads toward conversion. Landing pages are web pages that help you capture a lead’s contact information through a lead-capture or conversion form. You can send leads to a landing page to redeem an offer or download unique content. Since landing pages allow you to target your audience and offer them something that they will find valuable, they often convert a higher percentage of your leads while allowing you to get important lead contact and demographic information.

Calls-to-Action also play an important role in lead generation and conversion. A CTA is just what it sounds like – it calls on your audience to take a specific action. CTAs can be used on your website and across content offerings to help drive visitors to the next step in the conversion process. The key to developing effective CTAs is ensuring that they are clear and specific so that there is no question about where you want your visitor to go next.

Combining Inbound Marketing with Paid Ads for Immediate Impact

There is no question that inbound marketing for startups can help you effectively generate more leads over time. However, some startups need to start seeing results sooner rather than later. Paid advertising campaigns can help amplify your inbound marketing efforts. By combining inbound campaigns with paid ads, startups can maximize their marketing spend and start seeing results much sooner.

Inbound Marketing + Social Media Ads = Winning Combination

Social media ads are one type of ad platform that can help you amplify your inbound marketing efforts. For example, let’s say that you have spent time and resources creating an interesting and valuable e-book that your target audience will really love. You’ve put the e-book up on your website and shared it across social, but you aren’t seeing the kind of traffic that you’ve hoped for with the e-book. It is most likely because you’ve just gotten started and your SEO and social media efforts haven’t had time to work their magic just yet.

Here comes paid advertising to the rescue! You know that many of your target buyers are on Facebook, so you can use Facebook advertising to target your ideal customers with an ad for your e-book. The ad takes them to a landing page where you gather their contact information in exchange for the e-book. Next thing you know, the leads are rolling in. Though these buyers were always interested in the type of content that you were providing, it just wasn’t visible to them until you invested in the paid advertising.

When Paid Search and Inbound Marketing Efforts Work Together Best

You have many paid ad platforms at your disposal, but one of the most effective digital marketing ad channels is paid search or pay-per-click (PPC) advertising. Here are just a few ways that paid search ads can support your inbound marketing strategy:

  • Boost traffic to inbound marketing materials. You can create a paid search campaign with keywords that center around your content offerings to increase traffic to these lead-generating inbound materials.
  • Fill in the gaps in your SEO. Search is highly competitive, and it sometimes benefits you to bid on keywords that your competitors are bidding on in order to let their audience know that you are providing an alternative.
  • Test new landing pages and keywords. When you develop new landing pages or consider new keywords that you’d like to rank for organically, you can use paid search ads for testing. Create paid search campaigns targeting your new keywords and direct them to the landing pages that you’re trying to test. Then, review the data to see where you stand.

The key to maximizing impact and spending your marketing budget wisely is being strategic in your approach to paid ads. Though you can work on developing PPC ad campaigns on your own, many startups will outsource PPC management to an agency. That is because there are many intricacies involved with paid search ads, and if you don’t know how to navigate the world of PPC, you may end up wasting a lot of time and money. It is often more cost-effective and efficient for startups to entrust a PPC agency with their paid campaigns.

The Common Challenges Start-Ups Face

When it comes to inbound marketing for startups, there are some common challenges that many entrepreneurs and startup marketers will face in getting their inbound campaigns up and going successfully:

Building a Conversation-Focused Website
It’s important for startups to create a website that encourages conversation while also clearly explaining your offering. Not to mention, you will need to optimize your website for SEO so that more consumers can find you in the search engines. There are a lot of moving parts to your website, and it takes time, expertise, and complete focus to ensure that all these pieces come together to create an effective website. Creating Good Content

Developing strong content is one of the most important parts of inbound marketing for startups. Creating a data-driven content strategy and consistently crafting informative, interesting, and useful content takes time. This is something that most startups just don’t have. Not only do many startups not have the time to research and write effective content, some also may not have a person on their team who is a talented and dedicated writer or content creator.

Building Effective Nurturing Campaigns

Once people are interested in your brand, you need to keep them interested. This is where nurturing campaigns come in. However, nurturing your prospects and encouraging repeat business from customers requires knowledge of things like email frequency, subject line optimization, and other marketing expertise that some startups may not have. Not to mention, nurturing campaigns require you to already have an established body of work to offer, which many startups don’t have either.

The Waiting Game

The truth is that inbound marketing for startups takes time. A lot of inbound tactics like SEO and social media need to be established early and given time to take root before a company can really start to see results. Most startups need to focus on their core business, and they may not be able to dedicate time to establishing and nurturing these inbound marketing strategies.

Conclusion

To overcome these challenges, entrepreneurs and startup owners can look to partner with an established inbound marketing company that has the time and resources to dedicate to their marketing efforts. Even those startups that have a lean marketing budget can work with an inbound marketing agency in the initial stages to ensure that they are on the right track for inbound success. In the end, inbound marketing will help bring more consumers to your brand through targeted content, which saves you the hassle and cost of finding new leads. Whether you hire an inbound marketing agency to handle all your marketing efforts or just get help with a few aspects, your startup with ultimately benefit from a team of dedicated professionals focused on your inbound marketing efforts.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

What Does A Biz Dev Person Actually Do?

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What Does A Biz Dev
Person Actually Do?

 
Theory of Business Development
According to the Grand Unified Theory of Business Development, Biz Dev is simply about pursuing opportunities for long-term growth from customers, markets, and relationships.  Sounds simple enough, but has anyone ever set out to describe what a “Biz Dev Person” actually does?  How do they spend their day?  What should you look for when hiring someone for a Biz Dev role?While Business Development may still mean many different things to many different people, at its core I believe a Biz Dev job is focused on 3 activities:
  • Customers: Find new ones and extract more value from current ones.
  • Markets: Figure out where new customers “live” (both geographically and in terms of "buying mindset") and find a way to reach them.
  • Relationships: Build and leverage relationships founded on trust and integrity to facilitate opportunities.

“Well,” you might say.  ”That sounds pretty straightforward.” Yes, it does sound that way.  In the simplest of terms, business development may be about figuring out how to sell more to customers or finding new customers to whom to sell.  But to suggest that “that’s all there is to it” is to suggest that running a marathon just requires putting one foot in front of the other for 26.2 miles.  Of course, training for and running a marathon requires a unique approach to making sure you don’t peter out before the finish line.  Similarly, business development requires a unique combination of skills to ensure that the value you derive from an opportunity persists for the long haul:

The Biz Dev Skillsets: Strategy, Sales, and Relationship Management

  • Strategy: How should you go about pursuing an opportunity?  How do you know which path is best?  Just because an opportunity is in front of you, doesn’t mean it’s a good one.  Understanding the fundamental drivers of your business, and the business of your customers, partners, and competitors is critical to being able to make wise decisions in the pursuit of long-term value.  Being able to assess an opportunity for its potential to create long-term value, determine the paths available to you to pursue it, and understand the trade-offs and risks of one path vs. another, are core Biz Dev functions.
  • Sales: Whether you're selling a product or the idea of a partnership, almost every business development role has some element of sales.  The process of navigating through an organization, identifying decision-makers and uncovering their unmet needs, and concisely demonstrating the value of what you can offer are core sales skills needed whether you're selling a product, service, or partnership.
  • Relationship Management: From How to Win Friends and Influence People to Never Eat Alone, much ink has been spilled on the importance and value of strong, respect-based relationships.  Business development requires not only having an expansive network to help you facilitate a deal, but also a deep understanding of how to build and maintain new relationships to leverage them when needed.  Relationships with partners, customers, colleagues, and even the media, can all be crucial factors in not only getting in the door to a biz dev opportunity but keeping it open.

“Wait a second,” you’re asking.  ”You forgot about partnerships?  Isn’t business development all about partnerships?”  In short, no, it's not. Partnerships are a common course to pursue a given business development opportunity, but they are but one option amongst many when evaluating the path to creating long-term value.  And though scouting, signing, and developing partnerships is an everyday task in many business development roles, the skills required for partnerships are really an amalgam of all other Biz Dev skills – a mix of sales, relationship management, and strategy.  As frequently as they arise in the day job of business development, partnerships are only one potential outcome of Biz Dev done right.

How Biz Dev Roles Change by Company Size

Do the role of business development change as a company matures from a startup to enterprise?  Yes and no.  In the early stages of any company, the role of business development is often left to the founder, CEO, or an early hire.  The role of forging partnership deals does take on an increased priority, as the decision of which potential path to pursue an opportunity often favors the sharing of resources that's incumbent in partnerships.  But the day-to-day activities of business development remains the same: at a startup or a large company alike, whoever plays the role of "biz dev guy/gal" must be constantly evaluating the best path to create long-term value, whether it an option built in-house or pursued in partnership with others.

At larger companies, the role of business development may be divided across a broader array of individuals.  Sure, teams of people with "Business Development" on their business cards may focus on the full spectrum of activities, from sourcing business development opportunities to evaluating the opportunity's potential to create long-term value and following through on the execution.  But just as often, the individual functions of the business development role may be split across an organization: a member of the sales team may source feedback from customers, who passes along an opportunity to create a new product to the Product Management team, who works with Finance to size and evaluate an opportunity and Operations to assess the resources needed to pursue it.  Perhaps none of those individuals consider themselves to be serving a "Business Development" function, but in total they are a collective BD team that seeks to create long-term value for their organization in very much the same way as an individual who plays every part.

Pure Biz Dev

In my view, a “pure” Biz Dev job will have some combination of all of the above skillsets – identifying and strategically assessing an opportunity to create long-term value and then executing on a path to pursue that value.  But whether you're playing Biz Dev as a team sport or an individual contributor, the interplay between Strategy, Sales, and Relationship Management informs the potential for a company's growth path.   Business Development is a function that is varied, complex, and exciting – although the nature of Biz Dev may be ambiguous to some,  the importance of the role should be clear to all.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Bitcoin vs Gold: Which is a Better for Long Term Investment

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bitcoin v gold which is the better investment

Bitcoin vs Gold: Which is a Better for Long Term Investment

 

Imagine that you have $100,000 at your disposal. You must spend all of it on either bitcoin or gold – no mixing and matching – and the assets will then be stored in a trust that cannot be accessed again for 50 years.

Which option would you choose?

With the two commodities now in roughly the same price range, it's worth putting aside some of bitcoin's short-term volatility and liquidity concerns to compare them as long-term stores of value side by side.

Sure, you might argue bitcoin is newer and flashier, and that it has arguably more utility in the digital era than gold. But, gold has the indisputable track record, having been a cherished store of value for thousands of years across human civilizations.

However, bitcoin's traits have led to those backing the cryptocurrency to believe it could potentially unseat gold over the long haul.

Spencer Bogart, an analyst with Blockchain Capital and formerly of Needham & Company, told CoinDesk:

"If we think about the qualities that make gold a respected 'money' or store of value, bitcoin is actually superior in many regards."

Inflation vs deflation

Another key advantage bitcoin has over gold is that its supply level is fixed and transparent – eliminating fears of the typical inflationary pressures associated with overproduction that could diminish the value of the asset.

"A well-known characteristic about bitcoin is that it’s on a disinflationary supply schedule. While many people think of gold as being the same, gold is actually a sneakily inflationary asset," said Chris Burniske, blockchain products lead with ARK Investment Management.

Burniske added that the global supply of gold has clandestinely increased by 1–2% annually over the last century.

He continued:

"If you were to ask people what gold's supply schedule looks like over time, they probably wouldn't draw you something that looks like an exponential curve. With gold being sneakily inflationary, it’s not set up to preserve value in the way that bitcoin is."

Such characteristics, in theory, serve to increase bitcoin’s future utility as a means of account, exchange and storing value.

They also suggest that bitcoin's value, usefulness and importance to society will only continue to grow as commerce becomes more digitized.

"As more infrastructure is built around [bitcoin], we think that demand will rise relative to its mathematically metered supply, increasing its price support," Burniske wrote in a recent white paper.

Slow and steady

The clear advantages that gold has over bitcoin are trust and reliability, according to those surveyed for this article. However, a change in consumer preferences, new technological disruption or a crackdown by a government could easily kick bitcoin to the end of the bench.

"Gold has something very important that bitcoin lacks: a more than 1,000-year history of being a decent store of value. This is very important for trust and people's willingness to store value in that particular asset," said Bogart.

Gold has also proven itself to be of value even when governments attempt to restrict its usage or outlaw it completely.

This happened in 1933, when President Franklin D Roosevelt implemented measures to prohibit and criminalize its possession in the US.

"For more than 5,000 years gold and silver have been tried-and-true money. They've lasted basically the duration of organized civilization," said Dave Kranzler of Investment Research Dynamics.

In this light, Kranzler was keen to highlight bitcoin's 'counterparty risk'.

Gold's advantage over bitcoin is that it's not dependent on the operation of the internet, thus affording it a degree of protection from heavy-handed regimes, he said.

"There’s nothing to stop any government from shutting down the internet in their country under the guise of national security purposes or what not,” he said, adding:

"We’ve seen democracies come and go, but totalitarianism always seems to creep back in. And when that happens, the government controls everything."

Elemental value

Gold has also proven itself immune to technological disruption.

According to Burniske, while bitcoin has generated significant cultural cachet, it remains at the bleeding edge and could still be dethroned relatively easily.

"That position is not necessarily going to remain the case if bitcoin is not able to attract new users and provide a happy medium in terms of user experience," he said.

Yet, as asset classes like Dutch tulips, Japanese real estate, dot-com companies and the US housing market have boomed and busted, gold has consistently plodded ahead, withstanding the test of time.

"I don’t think anyone can say with any certainty that any man-made system is going to be valuable 50 years from now," said Josh Crumb, co-founder of GoldMoney and a former commodities strategist at Goldman Sachs.

He continued:

 

"People forget that gold is not a pet rock or a speculative asset, it's an element. Gold is a very low-risk store of value. Fifty years from now it’s going to still be valuable."

While investors like Cameron and Tyler Winklevoss have suggested that technological developments as far fetched as asteroid mining could eventually put upward pressure on the total supply of gold (and reduce its scarcity), Crumb reckons that technological creative destruction poses a much greater threat to bitcoin.

"People have been trying to crack gold for 600 years. I think it's much more likely that we're going to have quantum computing that can change cryptography than asteroid mining that's going to bring back loads of gold," he said.

Complementary or substitutionary?

Perhaps asking whether bitcoin will ever unseat gold as the universal store of value isn't quite appropriate, as it's plausible that the two can, and will, co-exist as complementary assets.

"I like bitcoin, particularly in the short-term, so it's kind of like saying 'Do you like gold or do you like investing in Facebook in 2011?'" said Crumb. "To me, it’s two totally different things."

As is standard practice across other realms of investing, the correct answer to the bitcoin versus gold question will ultimately be determined by the risk profile of each particular investor.

"In terms of proper portfolio construction, you want to diversify. You want to have different types of assets that don’t necessarily move together," said Burniske, concluding:

"There's always room for collaboration. It’s sensational to pit [bitcoin versus gold] as a fight to the death."
 

David Ogden
Entrepreneur
 

Author: Aaron Stanley

Alan Zibluk – Markethive Founding Member

Markethive

Cryptocurrency BitConnect Breaks Records in Value and Market Cap

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Cryptocurrency BitConnect Breaks Records in Value and Market Cap

CryptoCurrency's Record Growth

ASHFORD, United Kingdom, March 27, 2017 /PRNewswire/ — BitConnect Coin (BCC) has announced a new record high, in terms of value and market capitalization. The cryptocurrency's record growth, in a matter of few months, come as the development takes off with the introduction of a range of new apps and a bright outlook towards the future innovations in 2017.

BitConnect Coin (BCC) is an open source, peer-to-peer, community driven decentralized cryptocurrency that allows people to store, invest their wealth and even earn a substantial interest on the balance stored in the wallets. BitConnect Coin has only been a market currency since the 11th of January, 2017, but has already gained a significant global following. Starting from its conceptualization in the fourth quarter of 2016, BCC has just this week set a new record for value per coin and market capitalization.

According to the leading cryptocurrency market website CoinMarketCap, BCC breached the top 20 chart for alternative coins in total capitalization value. BCC's total market capitalization has surpassed the $10 million (USD) mark, to make it the fastest growing altcoin. This sharp increase in market cap has resulted in a matching growth in the coin's value, which passed the $2.00 mark at around the same time. BCC developers see the impressive growth rate as a very positive early sign. By comparison, even the most dominant and valuable cryptocurrency Bitcoin, took over two years to reach the same price.

BitConnect's Head of Development, Satao Nakamoto while describing the cryptocurrency's mission said, "BitConnect's mission is to provide crypto-education and multiple investment opportunities to empower people financially. There are many features and functions to come in 2017. BitConnect's mission is to become the leading crypto-community in the world when it comes to functionality and user base by the year 2020."

The official beta launch of BitConnect's application for Android and iOS mobile platforms will have a positive effect on BitConnect Coin, leading to a further increase in demand and price of the cryptocurrency. In the coming months, BCC will see more innovation, along with the addition of convenience features. The awaited developments in BCC ecosystem includes the launch of BCC Mining and Staking Pool that provides a way for the community to earn; BCC mining and minting rewards; brand new mobile and paper wallets; and BCC Smart Card to allow people use the cryptocurrency for daily use.

BitConnect Coin is designed to offer financial freedom to the masses by reducing if not eliminating the dependency on centralized banking and financial institutions. In addition, the cryptocurrency is also more secure than conventional financial instruments, eliminating the chances of identity theft and other issues that currently plague fiat based electronic payments infrastructure. BitConnect Coin offers a new level of empowerment to its community members. Members can connect socially and financially to a secure, protected community of investors and lenders. By connecting with the community, BCC users can increase the value of their coins in the wallets as the cryptocurrency's price increases.

In less than one year, the BitConnect online community has gained over 50,000 members around the world. It has also added a news department, engaged with online leaders like Kim Dotcom, successfully launched its own digital currency, added a proprietary Bitcoin wallet, launched an innovative global Bitcoin lending program, and surged from zero traffic to a top 100k Alexa ranking. BitConnect has become simply the world's fastest growing online Bitcoin community.

Coin Tech Specifications/Details

BitConnect Coin is a Script (PoW/PoS) consensus algorithm based cryptocurrency with a finite number of tokens. The total number of BCCs are limited to 28 million. The limited number tokens ensure constant appreciation of value in the light of ever increasing demand. The algorithms used on BCC protects the decentralized nature of the platform. BitConnect Coin facilitates quick transactions between wallets allowing people to make instant transactions between each other or to pay for goods or services. Unlike Bitcoin, the block generation time on BCC platform is 2 minutes. These features prevent transaction backlogs and at the same time also proves to be more rewarding during the PoW phase, where miners stand to receive a block reward of 10 BCCs.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

COSS.IO – Introducing Simplicity to Cryptocurrencies

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COSS.IO: Introducing Simplicity to Cryptocurrencies

 

Simplicity to CryptoCurrencies

A crypto-one-stop-solution platform, COSS for short, is officially deployed in beta today. The platform merges the most popular cryptocurrency services, e.g. a wallet service, an exchange, a merchants’ platform, into a shared virtual space, in which cryptocurrency customers and merchants can meet and interact. Developed by an international team headquartered in Singapore under C.O.S.S. PTE LTD license, the COSS platform was first introduced as a final examination project that the CEO of the company, Rune Evensen presented to the committee of the MIT Fintech course in 2016. That was the first draft of a gigantic project that would hardly see the light of day, if it hadn’t received the support of the participants and the experts of the course.

A very thorough plan for COSS was designed shortly after the course finished, with the project kickoff scheduled for December 2016 followed by the testing phase in the beginning of the year 2017. Since then, layer by layer, the platform came to live. The developers’ team nicknamed COSS the “living” project, as it has no end-destination point and can last forever like the internet itself, with more and more startups being added with the time.

In February 2017 the white paper was published on coss.io homepage outlining the technical specifics of the platform. Having learned from the mistakes of the cryptocurrency pioneers such as bitcoin, the developers of COSS focused on the security of the platform and implemented the platform on top of the Ethereum blockchain. The main idea behind COSS is the creation of a single user-friendly ecosystem suitable for mass adoption and non-technical users, which would combine crypto and fiat currency services, available for customers with a single registered account all in one place.

"Redefining simplicity has been on our mind since day one, and we truly believe that COSS can make it a lot simpler for any average Joe out there to enter the world of cryptocurrencies and blockchain-related products and services,". Upon its soft launch in beta, the COSS platform has an exchange with payment gateway/POS system running. In the nearest future, the following features will be setup: a crowdfunding tool, an ICO platform, 3rd party provider plugins, market cap and coin overviews, a blockchain forum, a remittance and a payment gateway.

The native currency of the COSS platform VEROS, is implemented as an Ethereum smart contract, which governs the validation, the distribution, the value and the ownership of the tokens. Apart from VEROS, the platform will support the most widely-used cryptocurrencies that customers will be able to convert to fiat via the COSS exchange service. A lot more features will be added to the platform during the next phase of development. "I would like to personally thank all the involved parties that have contributed endless hours to this project. Although we are just getting started, it is a huge MILESTONE for us to finally go live,"

About

COSS stands for Crypto-One-Stop-Solution and represents a platform which encompasses all features of a digital economic system based on cryptocurrency. The COSS system consists of website payments, seller tools, a marketplace, financial module, e-wallets, coin facilities and a mobile platform. The platform unifies the most popular crypto and fiat currency services, e.g. exchanges, payrolls, wallets, acquisitions, and transactions. VEROS is a secure and transparent cryptocurrency, launched in October 2016, and implemented on the Ethereum blockchain as a smart contract. VEROS is designed specifically for massive adoption and everyday use.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Ledger grabs $7 million for its cryptocurrency hardware wallets

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Ledger grabs $7 million for its cryptocurrency hardware wallets

If your following CryptoCurrencies

Things are going incredibly well for Ledger these days. People find bitcoins, ethers, and other cryptocurrencies exciting again. And the French startup just raised a $7 million Series A round to make hardware security devices ubiquitous. MAIF Avenir, XAnge, Wicklow Capital, GDTRE, Libertus Capital, Digital Currency Group, The Whittemore Collection, Kima Ventures, BHB Network and Nicolas Pinto participated in today’s funding round.

If you’ve been following cryptocurrencies for a while, you know that you shouldn’t trust bitcoin and ethereum startups that centralize everything. There have been many hacks, there will be more hacks. And you don’t want to trust some startup’s security team when you can do it yourself. Sure, you can run your own bitcoin wallet on your computer. But hackers could still access your computer and your bitcoin wallet, so it’s still a point of failure.

Ledger makes hardware wallets for multiple currencies. These tiny devices have a secure element. You might not even realize it, but your smartphone also has a secure element to handle fingerprint readers or NFC payments, such as Apple Pay or Android Pay.

Ledger runs some tasks directly on the secure element, making it much more secure than running an app on your phone or your computer exclusively. This way, you can easily protect your bitcoins without a lot of security knowledge. Nobody can access the private keys on the device. And the device constantly checks the integrity of the firmware.

The company also makes sure that nobody can compromise the device during the manufacturing process. “When we manufacture the devices, all chips receive a Ledger certificate,” co-founder and CEO Eric Larchevêque told me. “When the device boots up, the computer sends a security challenge and the device answers.”

The Ledger Nano S is the company’s most popular device. It’s the size of a USB key and has a tiny display. After initiating a transaction from your computer, you’ll have to confirm the transaction on the device itself and enter your PIN code. This way, even if your computer has been compromised, the transaction order won’t go through on the device and you won’t be able to confirm the transaction.

The company also makes a high-end device with a built-in touch screen called the Ledger Blue. The Ledger Nano S costs around €70 while the Blue costs €275. Ledger has sold more than 50,000 wallets so far, and the last few months have beat the company’s expectations by a wide margin. But cryptocurrency wallets are just the first step.

By running a secure operating system on a secure element, there are other potential applications. For instance, Ledger could sell chips so that companies working in sensitive industries can make sure their servers weren’t compromised. You can imagine hedge funds and financial institutions using Ledger products. Energy suppliers could also use Ledger’s technology to make sure that the consumption level is legit. That’s why the company is raising money to go beyond hardware wallets and find those industrial clients.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Indians Petition Government Demanding Legal Status for Cryptocurrencies

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indians petition government demanding leagal status for cryptocurrencies

Indians Petition Government Demanding Legal Status for Cryptocurrencies

The Indian cryptocurrency ecosystem recently woke up to a shocking news on leading media outlets. It was reported that the use of Bitcoin in the country is illegal and could attract penalties under anti-money laundering laws. However, the report was not entirely accurate, and the news platforms were quoting a Member of Parliament seeking the implementation of cryptocurrency regulations by calling Bitcoin a “Ponzi scheme”.

While the confusion was eventually cleared, the incident has sown the seeds of mistrust about the government’s stance on the digital currency. Going by the example of few drastic decisions taken by the government in the past, they have come together to demand some clarity from the government regarding its stance on cryptocurrency. They have started an online signature campaign, petitioning the government to award a legal status for Bitcoin and other cryptocurrencies in the country.

The petition is probably the first strong public campaign organized by the recently formed Digital Asset and Blockchain Foundation of India. Addressed to Arun Jaitley — India’s Finance Minister, Urjit Patel – Governor of the Reserve Bank of India and S Selvakumar – the Joint Secretary of the Department of Economics Affairs Room, the petition makes a mention of various benefits offered by Bitcoin and cryptocurrencies and how it can be used for the betterment of the country. Also, it asks the government to take steps towards stopping bad actors who misuse the cryptocurrency than banning the technology and its use.

The petition on Change.org also says,

“Cryptocurrencies will be available irrespective and the illegal users do not care about its legal status. Please do not take hasty steps and prevent innovation, economic activity and jobs. This will only stop good uses of cryptocurrencies.”

In a country which has a considerable percentage of the unbanked population and ranks at the top for receiving the highest remittance, Bitcoin can offer an efficient and inexpensive solution. The use of cryptocurrencies and their underlying technology will not only speed up the financial services sector but also a range of other industries. With the adoption of distributed ledger technology, the government can also combat rampant corruption and red tape. But strict cryptocurrency regulations will stifle progress in this regard, preventing the country from keeping up with the global trend.

David Ogden
Entrepreneur

 

Author: Gautham

Alan Zibluk – Markethive Founding Member

Markethive

Examining Bitcoin’s ups and downs

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Examining Bitcoin's ups and downs

 

  Bitcoin has progressed from being only a nerd's version of gold years ago.

Bitcoin has undergone a lot of ups and downs in its brief history. Online trading school Investoo.com has created an infographic detailing the major Bitcoin crashes since it was introduced. Bitcoin is both a cryptocurrency and an electronic payment system invented by an unidentified programmer, or group of programmers, under the name of Satoshi Nakamoto. It was introduced on 31 October 2008 to a cryptography mailing list, and released as open source software in 2009.

Investoo.com notes Bitcoin's journey has been long, from the first Bitcoin transaction, which resulted in the kick-off of the Bitcoin blockchain on 3 January 2009, to the recent moves by Chinese authorities to restrict Bitcoin transactions.

Earlier this year, the People's Bank of China launched spot checks on the country's three largest Bitcoin exchanges to look into a range of possible rule violations, amid increasing government efforts to stem capital outflows and relieve pressure on the yuan. Stanko Saponja, an analyst at Investoo.com, notes that when Bitcoin was introduced in 2009, one Bitcoin was equivalent to $0.00076.

 In December last year, the total value of all Bitcoins in circulation hit a record high of above $14 billion. However, in January this year, the dramatic rally in digital currency came to a spectacular end with a plunge of up to 20% as China's yuan rose sharply. "In 2013, the price briefly exceeded $1 200, and this was followed by a crash in the price of Bitcoin, sending it down to below $250 soon after," Saponja notes. "This has led some skeptics to claim this price rise, too, is a bubble."

He points out the size and computing power of the Bitcoin mining network, which confirms and validates transactions, has risen exponentially since then, and the number of users, merchants, and exchange volume has grown similarly. According to Saponja, the rapid rise in 2013 is now attributed to fraudulent trading and price manipulation that exploited illiquid and immature markets, and which eventually led to the famous collapse of the primary, and corrupt, Bitcoin Exchange. "Bitcoin has gone from being just a nerd's version of gold years ago, to now being another thing people do to try to hold onto their wealth," he says.

Saponja says in 2015, Bitcoin rose modestly, from $313 to $431, a 37% rise, kicking off a year of steady growth throughout 2016. The price surged 122% in 2016, making it one of the top trades of the year (from around $400 to just under $1 000), he adds. Investoo.com notes 2016 saw relative price stability in Bitcoin, as its price rose steadily, and with lower volatility than had been experienced in the past, and it also gained wider acceptance and legitimacy as a means of payment.

Some analysts predict 2017 will be another banner year, while others are more skeptical, calling this recent rise a bubble that is waiting to burst (current price is 1 BTC = $1 023.38 – 27 March 2017). "My opinion is that demand for Bitcoin as a currency is also likely to continue to grow in 2017, again as China has promised to restrict capital outflows and to devalue its currency in order to protect exporters."

Describing the major drivers of Bitcoin, Saponja says increased demand came from China as capital controls tightened and regulators continued to devalue the yuan systematically. China and India have both been big buyers as part of a broader global landscape that has pushed Bitcoin's acceptance, further along, he notes.

"Chinese investors have bought Bitcoins as the yuan has lost its value, while the surge in India has been driven thanks to the government's decision to retire some currency denominations. In most countries, companies that trade Bitcoins onto the local currency would be regulated, as more and more larger corporations start offering Bitcoin as a payment alternative."

Nonetheless, he says Bitcoin has sometimes attracted the wrong types of people – those looking to prey on others who fall under the spell of a never-ending upward trend for Bitcoin's price. "Whether it's illegal online marketplaces, pump-and-dump schemes or shady crypto exchanges, they all create a black cloud over the industry. And, every time there is another Bitcoin robbery or scam, it draws attention from the mainstream.

"The bad actor problem creates a consumer protection issue for Bitcoin. When people learn about Bitcoin and are lured to products and services that do not follow best practices, as opaque as they may be in this industry, that's a problem. According to some analysts, the five biggest threats facing Bitcoin are the centralisation of Bitcoin, fraud, regulation, poor mobile platform support, and confidence."

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Japan’s Bitcoin Law Goes Into Effect Tomorrow

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Japan's Bitcoin Law Goes
Into Effect Tomorrow

 

Japan is recognizing bitcoin as a legal

Japan is set to begin recognizing bitcoin as a legal method of payment starting tomorrow. The country's legislature passed a law, following months of debate, that brought bitcoin exchanges under anti-money laundering/know-your-customer rules, while also categorizing bitcoin as a kind of prepaid payment instrument. It's a debate that began in the wake of the collapse of Mt Gox, the now-defunct bitcoin exchange that shuttered after months of growing complications and, in the end, revelations of insolvency and alleged fraud.

According to Japan’s Financial Services Agency, that law goes into effect on 1st April, putting in place capital requirements for exchanges as well as cybersecurity and operational stipulations. In addition, those exchanges will also be required to conduct employee training programs and submit to annual audits. Yet there may be more work to come in this area.

For example, Nomura Research Institute's Yasutake Okano indicated in a May 2016 report that other Japanese laws may need to change to account for the tech, including the Banking Act and Financial Instruments and Exchange Act. Reports indicate that other groups in Japan are moving to plug some of those gaps as well. According to a report from Nikkei, the Accounting Standards Board of Japan decided earlier this week to begin developing standards for digital currencies like bitcoin. Its work mirrors other efforts being undertaken elsewhere, including Australia, which began pushing for such standards late last year.

Humaniq Opens ICO Pre-Orders for
Bank Transfers, Updates App

 

Launch of its Initial Coin

Humaniq, a revolutionary new mobile application, has announced the launch of its Initial Coin Offering, hereinafter ICO, a pre-order fund for bank transfers on their website in order to meet expected high demand. The cutting edge product combines the latest biometric, Blockchain and mobile technologies in order to bring a new solution to the global problems of global financial exclusion and financial illiteracy that keep some 2.5 bln people living in poverty.

The pre-ICO page was set up in order for those who want to use dollars, euros and pounds can also join the offering and to be able to send money ahead – before the expected rush – when the ICO officially starts on April 6, 2017. Humaniq CEO Alex Fork said that he was delighted by the positive attention that the platform has been receiving, which has received more than $300,000 in pledges from participants.

He explained to Cointelegraph:

“We’ve been contacted by quite a few people who expressed their desire to contribute significant sums of Bitcoin and Ether to our ICO but who also wanted guarantees that they would receive the correct bonus, which is based on the timing of the transaction. Bitcoin transactions are sometimes taking longer than usual to resolve right now, so I wanted to offer a solution.”

Those who join earlier in the ICO will receive larger discounts than those who participate later. During the first 48 hours of the ICO, there will be a 49.9 percent bonus. Then a 25 percent bonus will be offered from April 8-14, wrapping up with a final bonus period of 12.5 percent between April 15-21. Fork developed the platform in 2016 after speaking with Ethereum co-founder Vitalik Buterin during a conference while they were discussing how the blockchain can help improve the lives of underprivileged people.

According to Fork’s whitepaper, more than three bln people live on less than $2.50 a day with around 80 percent of the population surviving on no more than $10 each day. The creation of Humaniq aims to bridge the gap through an easy-to-use application to help improve peoples’ lives.

App Upgrade

Despite their financial services app currently being in alpha (proof of concept phase for testing and collecting user interface feedback), it has been downloaded more than 1,000 times from a variety of users who are keen to take part. The simple-to-use app utilizes facial recognition for identity management and is aimed at people who don’t have access to documentation that traditional banks would require. Fork states that the team is working on two tracks: UI and backend.

Noted:

“For an app that is targeted at a worldwide demographic that speaks more than 2,000 languages, making sure the UI is as simple to use as possible while requiring minimal translation, is imperative.”

While dates for the next update have not been announced, expectations have been surpassed by the rapid growth of the idea to its successful pre-ICO. Humaniq is planning to release a live version in June or July, with a global rollout expected toward the end of 2017.

Expansion into London

Its quick growth has also seen the team expand their services after they opened their London office earlier this month. This is their third office location, including Moscow and Luxembourg. As a key strategic hub, London will provide the ideal location to develop partnerships with startups, emerging technology experts, humanitarian organizations and the philanthropic community.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Thoughts On What Bitcoin’s Rise In Value Mean

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Thoughts On What Bitcoin's
Rise In Value Mean

The cryptocurrency bitcoin — money backed by mathematics rather than governments or precious metals — first came into existence around 2009. The digital currency, which is "mined" by computers, has since gained a solid number of adherents, and nearly as many questions.

 

The CryptoCurrency BitCoin

Bitcoin brags about their digital wallets, easy transfers, identity protection and minimal fees. Critics warn of the system's complexity to explain, as well as its volatility. Some question the use the money is put to, saying that anonymity can help criminals shift money safer.

But in early January, Bitcoin's value surpassed a record-high set in November 2013, and as of early March, the price continues to rise. Is this change a temporary one, coming from market influences, or does it signal broader acceptance for the currency? Members in the Forbes Technology Council have this to say about what 2017 will mean for bitcoin adoption:

Remember: Early Leaders Are Usually Not the Ultimate Winners 

I think the real question is less about how widespread bitcoin's adoption is going to be, and more about how long before other currencies adopt blockchain as their basis. The early leader in almost any technology is usually not the ultimate winner. There is already a lot of development and early exploration both into integrating blockchain into currency, but there is not clear standard — yet.

Governments Don't Want It 

You don't need to go far to recognize why bitcoin is back at record highs. Just look at the situation with China's economy right now. The SEC delayed their decision on the Winklevoss's bitcoin exchange-traded fund, which means we'll likely not see what happens for several more months under a new presidency. Governments around the world will never want a currency that is supply limited.

Adoption Set To Increase 

I think as long as it keeps going up and continues to stabilize in its pricing, more people and businesses will become interested and adopt it in the coming year. With more work being done on country regulations and standards, as well as further research on applications for blockchain, the comfort level for use will increase.

Cryptocurrency Will Grow 

The bitcoin era is halfway through its course, while cryptocurrency overall is still growing. The golden years are already gone, and only big mining pools will be able to thoroughly profit from it from now due to large investors bringing tons of technological and human resources to the table. However, cryptocurrency popularity will only increase based on Bitcoin’s success and others will emerge.

Volatility Driven By Multiple Factors 

Unlike fiat currencies, bitcoin volatility is influenced by regulation, politics and proposed technology changes. 2017 started with a record $18 billion market capitalization. With 90% of miners and 70% of trades in China, the recent regulatory moves created vast volatility. The rest of the year will see even more volatility with the political, economic and technical (such as block size debates) uncertainties.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

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