Advice for building your own Inbound Marketing machine- a requirement for most businesses today.
The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.
This sea change in buying behaviour requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at MarketHive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (MarketHive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.
Many people hates spam emails from vendors, and some go as fare as developing a canned email response to them.
“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …
… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”
Remarkable Content is King
A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.
SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.
To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.
Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.
When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.
And meritocratic blog system like MarketHive (actually only MarketHive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.
Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.
An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!
SEO versus SEM
Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take short cuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.
We have also seen that the cost of paid search increases as the need to scale the lead volume grows.
The Power of Free
Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from MarketHive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) MarketHive has a couple of interesting attributes that are worth studying:
It is free of charge.
It takes very little work by the customer to get some very valuable results
It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about MarketHive which can help them improve their score.
It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.
Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.
If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.
Building your reach
Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of MarketHive’s great free services) that link to your blog posts and other non-sales oriented content.
This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:
Internet Marketing Webinars (see the calendar in MarketHive after you join for free of course).
Influencer Campaigns
In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.
To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.
You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.
For more information…
Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of MarketHive:
• Blogging: A Free Internet Marketing Method for the Work At Home Business People
• Why the Markethive Blogging System is such a positive marketing “must have” software suite
How can we define a Work At Home Parent? Almost everyone is a parent, and everyone works, maybe from home…! A Work At Home Parent is a businessman or businesswoman takes care of children while working from home.
A businessman or businesswoman who conducts business at home may do so for a lot of reasons, despite reasons it gives one the flexibility to plan their time between business and family. The reasons could be numerous, but which parent would forego the opportunity of working their own hours all the while spending time with their children and family at the same time fulfilling social obligations. This class of entrepreneurs, the Work At Home Parents, also saves a lot in terms of time and money.
The main objective of a Work At Home Parent would be to integrate their business time with parenting responsibilities without a loss in income or opportunity.
This article deals with integrating entrepreneurship with parenting to the best possible effect and history of Work At Home Parenting.
The integration of entrepreneurship with parenting can be achieved by bringing together the use of time and space, accommodating parentage in business and flexibility.
Usage of time and Space: Taking children on business errands, scheduling activities when the children are resting and getting the children used to the concept of an office that accepts their presence.
Accommodating Parentage in business: Once your business acquaintances come to know that parentage is a priority with you, they would certainly accommodate with you in taking time for caring for children. As the children grow, taking their help to perform small tasks would certainly help in a Work At home Parent’s business. It would also help in children growing responsible.
Flexibility: Working your own hours will help a work at home Parent perform and work well since they can work at times suitable and in shorter spurts than in a continuous process.
History of Work At Home Parenting: The practice of integrating entrepreneurship with parenting has been in practice for a long time since the times of merchants and artisans. These classes of entrepreneurs worked closer to their homes, with children loitering in the background. Only the historical circumstances like Industrial Revolution distanced the children away from their parent’s workplaces.
However, the recent trends of dual working parents (due to economic compulsions) brought about a void in parentage, which in turn gave rise to the concept of work/life balance making Work at Home Parentage a viable and sensible proposition.
Blogging: A Free Internet Marketing Method for the Work At Home business people
It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.
Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?
3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.
So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.
Why the Markethive Blogging System is such a positive marketing “must have” software suite!
MarketHive is an inbound marketing system for businesses. Inbound marketing is a communication process with respect to marketing and advertising, generally facilitated by an open, two-way dialogue, much of which is expedited by social media.
MarketHive is more than a social media model.
Most of us use Facebook and other social media in the usual way usual way, catching up on family, world news and holiday remembrances are just some of the thousands of ways Facebook and other social media programs are used.
But MarketHive is more than that. Not only can you make and assemble your blog you can post content out to many sites from the one place because all the social icons are there in various in Markethive and more are being added as we speak.
Now while you assemble and post these ideas and content to these established Social Media accounts achieves a certain amount of recognition, it is not the whole story.
Because recently some tools have now been added to Markethive that can place your posts on your own domain. The WordPress plugin and the RSS Blogging Tools, Blog Sharing and RSS Cocktail all help to get your content into the domain Search engines.
So now you have 2 sources of “fuel” for your business where the search engines can double your efforts: – Social Media awareness of your business and Search Engine placement of your domain information based on keywords and content.
So the integration between the already established social media systems, the Markethive domain itself and a series of search engines Yahoo, Bing and Google, give you, if your using Markethive, a unique value to your content, posts and videos.
Markethive can boast in the number of tools available that are way above the current offerings out there. Our marketing tools include:-
A state-of-art blogging system
Lead Capture Pages integrated with our own autoresponder design
Email Broadcaster is in addition to our autoresponder system
Group Blogging mixed with private blogs, so no limit in our Blogging System management
RSS Feeds for Personal Blogs and Group Blogs
A WordPress RSS Plugin for bringing your posts already in Markethive into your own domains
Social Media integration
Powerful in-built SEO for all the content posting
In essence MarketHive is a complete system that could even allow you to relate your aspiring business needs to a high end marketing department within the walls of your own business.
After all; link generation, article writing, blog posting and customer contact through your Blog network can work in any business.
Put all that together with Videos to YouTube posting, Forum participation all these assets are in Markethive makes it a truly a one-stop online internet marketing control panel.
Article by:
Brian Walters – Board of Directors and Alpha Founder.
For the most part, guest posting is sort of like begging, right? You have a blog that you are trying to promote, and you are hoping to increase traffic to it, By guest posting on a blog that has more traffic than your blog, you are hoping to trickle away some of the traffic on the larger blog to your smaller blog.
That pretty much sums it up, right? The larger more popular blog doesn't mind so much, as long as you provide useful content to the blog owners readers. It is one less blog post the owner has to write after all.
In conclusion then, guest posters are like either beggars or leeches, and blog owners who allow guest posting are a little lazy. This is sort of a cynical way of looking at guest posting, I know, but it is to illustrate a point.
Suppose you could promise that you would not only write a blog post, but you would post the link out to tens of thousands of your social media connections, and millions of members of Facebook, and LinkedIn groups to which you belong. Would that make your guest post seem more attractive to the blog owner? You better believe it would!
You move from the position as a guest post beggar to a guest post promoter, and even a champion.
Listen to these comments from a blog owner on whose blog I recently promoted a guest post at:
"Hi John, thats awesome! I see that your post is most viewed post of the site and is trending. Also, I see that it is performing well on Twitter and LinkedIn. Thank you so much for sharing. Great Synergy"! Max Angel – Cofounder at ThatsJournal.
I suggested that he might want to join Markethive, or that he might be interested in some of the automation tools I use.
Max responded. "You are very welcome, John. Thanks a lot for the marketing inputs. I will check it out. Thanks again for the post contribution. Please feel free to let me know if you or your friends want to share anything related to marketing. We will be happy to help. Thanks!" I would say that is a pleased blog owner, right?
If we work together, we can help each other find these kinds of guest blog post opportunities, and spread the message about Markethive. Feel free to contact Max about guest posting on his blog.
John Lombaerde
PS – did I mention that this promotion also brought in 6 or more new Markethive subscribers?
Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch
Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms in many ways.
Many times change comes along and we don't recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.
They are seekers not persuaders!
The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.
Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru's who charge outrageous sums of money with little results, you can do it yourself!
The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.
So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.
To join just click hereand you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don't waste time this launch will be HUGE!
Thanks for reading,
Dr. Raymond Jewell
PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.
Every business involved with selling, whether its a multinational conglomeration, work at home mum, crowd funding project needs to be marketed. Small businesses, charities and home workers often struggle with this area, due to lack of funds ,resources and knowledge of what they need to do.
Marketing costs can run at thousands per month, but do you need this amount of funds and will it guarantee success. Searching online you will find free marketing solutions, so how can a free system provide you with similar results,with a system that costs you money.
In this day and age very few if any people are prepared to work for nothing, so one way of raising money is to offer a share in the future profits , this is often refereed to as crowd funding.
I am involved with a marketing system which is developed in this way by a small team of developers, supported by fellow marketers who have a financial share of the advertising profits, they both test and use the system, The system is free for users, who also have options to share in the profits.
Marketing is about spreading the word and with the exponential expansion of social media, MarketHive is offering not only a social media base for business, but also all the free tools for business, such as blogs, auto-responders, capture pages, videos, WordPress apps and the like which are essentials for business.
Markethive did not invent the blog, but we certainly have made it exponentially more powerful. We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.
Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.
We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.
The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.
Understanding SEO
You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).
Approaching the blogosphere as a crew, a group, a gang or a family wins today. Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.
Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.
The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.
So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.
Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):
Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.
This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.
Backlinking
The following is the conventional wisdom perspective to today’s linking approach.
Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.
You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.
Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.
Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.
So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.
The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.
Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.
Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.
Guest Blogging
Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.
The latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.
For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.
Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there. As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.
Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.
The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.
Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.
You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.
We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.
Fresh Content
Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.
By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.
By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.
When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.
It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.
Keywords
Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.
Even though keywords really don’t hold the same weight they once did, it still needs your attention. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.
Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.
For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.
My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.
See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?
In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.
Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.
Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.
When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.
That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP. Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.
When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.
Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.
When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.
Images
Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.
I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.
When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.
When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.
Video
As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.
If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)
I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/
I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.
Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.
I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).
Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.
Check the calendar
Social Media
Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.
A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :
1. Social Links May or May Not Boost Your Search Rank
Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?
Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:
Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:
We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.
While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:
Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.
This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.
Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.
If there are any SEO experts reading this, I’d love for you to chime in below in the comments.
2. Social Media Profiles Rank in Search Engines
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.
Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.
3. Social Media Channels Are Search Engines, Too
Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”
This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.
Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.
Here are some impressive stats that illuminate just how much people are using social media to search:
As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).
In 2012 Facebook said it got around one billion search queries per day.
As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.
Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.
When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.
This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).
4. Not Now Doesn’t Mean Not Ever
Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.
Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.
5. Don’t Forget Bing
Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.
Remember, Bing said:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.
Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.
Wrapping Up
Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.
Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.
Indexed Pages
Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.
Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.
29 Motivational Quotes for Company and other Work Environments
Some days an inspirational quote can supply a quick pick-me-up for staff members as well as management. They can be a breath of fresh air when it comes to a dull afternoon. These are also a terrific method to jazz up a newsletter or a memo and even to merely print and connect to a publication board. Utilizing quotes like these are perfect ways to produce an inspirational and successful workplace. As Mr. Rick Pitino states "The only method to obtain individuals to like striving is to inspire them. Today, individuals should understand why they're striving. Every individual in a company is motivated by something various."– Rick Pitino
Motivational Quotes:
1. Mahatma Gandhi: You must be the change you wish to see in the world.
2. Jim Stovall: You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins.
3. Robert Frost: The only way around is through.
4. Warren Buffett: You only have to do a very few things right in your life so long as you don't do too many things wrong.
5. Les Brown: You must remain focused on your journey to greatness.
6. Theodore Roosevelt Far and away the best prize that life offers is the chance to work hard at work worth doing.
7. Charles F. Kettering: Where there is an open mind, there will always be a frontier
8. Henry Ford: Whether you think you can or whether you think you can't, you're right!
9. Jim Rohn: You must either modify your dreams or magnify your skills.
10. William Hazlitt: Who likes not his business, his business likes not him.
11. Denis Waitley: Winners take time to relish their work, knowing that scaling the mountain is what makes the view from the top so exhilarating.
12. Le Iacocca: Management is nothing more than motivating other people.
13. Dwight D.: Motivation is the art of getting people to do what you want them to do because they want to do it.
14. Drucker: The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question
15. Max Schmelling: Why did I want to win? Because I didn't want to lose!
16. J. Paul Getty: To succeed in business, to reach the top, an individual must know all it is possible to know about that business.
17. Pierre Corneille: To win without risk is to triumph without glory.
18. Tony Dorsett: To succeed… You need to find something to hold on to, something to motivate you, something to inspire you.
19. James Broughton: The only limits are, as always, those of vision.
20. George Kneller: To think creatively, we must be able to look afresh at what we normally take for granted.
21. Peter McWilliams: To the degree we're not living our dreams; our comfort zone has more control of us than we have over ourselves.
22. Johann Wolfgang Von Goeth: To think is easy. To act is difficult. To act as one thinks is the most difficult.
23. Tryon Edwards: To waken interest and kindle enthusiasm is the sure way to teach easily and successfully.
24. Spanish Proverb: Tomorrow is often the busiest day of the week.
25. Lyndon B. Johnson: The noblest search is the search for excellence
26. Charles M. Schwab: The man who does not work for the love of work but only for money is not likely to neither make money nor find much fun in life.
27. Chinese Proverb: The miracle is not to fly in the air, or to walk on the water; but to walk on the earth.
28. John Naisbitt: The new source of power is not money in the hands of a few, but information in the hands of many.
29. Henry Ford: The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.
Many employers will add these quotes inside the employees' paycheck envelope. In some cases it might be an inspirational quote, other times a silly remedy. Consist of employee birthdays or other essential occasions to help your employees feel a part of the group.
Markethive has fused the Social Aspect of Entrepreneurs with a state of the art very powerful Marketing platform for free. Email Autoresponders, Capture Pages, Blogcasting, etc.
Attain top SEO and reach billions of people on the Social Networks is a typical day for the Entrepreneur at Markethive
The Force Multiplier
When you gather the troops of Entrepreneurs as a family, with a common goal, the power of the Inbound Marketing of Markethive explodes exponentially.
Broadcasts in the trillions begin to happen, reaching SEO results unheard of and building lifelong partnerships with other Entrepreneurs is Markethive.
I started using Markethive a few months ago. The Tools are incredible, rotators, tracking, coop press releases, email autoresponders, capture pages, the blog platform is genius, the knowledge shared and the family of other entrepreneurs just makes the results of marketing with Markethive the very best.
It is all free, because they fund the system with advertising and then share 50% of the advertising with us in the affiliate program.
Markethive has fused the Social Aspect of Entrepreneurs with a state of the art very powerful Marketing platform for free. Email Autoresponders, Capture Pages, Blogcasting, etc.
Attain top SEO and reach billions of people on the Social Networks is a typical day for the Entrepreneur at Markethive
The Force Multiplier
When you gather the troops of Entrepreneurs as a family, with a common goal, the power of the Inbound Marketing of Markethive explodes exponentially.
Broadcasts in the trillions begin to happen, reaching SEO results unheard of and building lifelong partnerships with other Entrepreneurs is Markethive.
I started using Markethive a few months ago. The Tools are incredible, rotators, tracking, coop press releases, email autoresponders, capture pages, the blog platform is genius, the knowledge shared and the family of other entrepreneurs just makes the results of marketing with Markethive the very best.
It is all free, because they fund the system with advertising and then share 50% of the advertising with us in the affiliate program.
With so much information on the web these days, the competition for high-quality content is strong – and it’s growing.
You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content. You can always develop your own piece by adding the right dose of creativity into any topic your audience is interested in.
For example, let’s say you’re running a lifestyle blog and you’ve exhausted all topics about getting inspired, finding a purpose in life, achieving goals, and all other themes that are usual for these types of blogs. You can take the good-old idea on giving goal planning tips, but you can add a different angle. Here are few examples:
How Blogging Can Help You Plan and Achieve Life Goals
Do You Really Need a Calendar for Planning?
How Plans Can Prevent Procrastination
Or, you can relate your niche with the concept of blogging, so you’ll give tips to other bloggers. In this case, the topic could be something like Unusual Methods for Planning Blog Posts. There are endless variations and spins you can think of.
You may find several other online posts when you get such an idea, but your individual approach will make it different. How can you think outside the box to bring a new angle to a tired topic?
This blog post takes the traditional theme of planning and connects it to something unconventional: pet birthdays, fan conventions, and divorce parties. It’s a nice example of how you can give new life to a boring topic.
Remember: it’s definitely possible to achieve originality and a substantial following. However, it’s going to take hard work and practice. Read on; we have some tips that will help you with that!
Why is unique content so hard to find?
There is a simple answer to that question: huge competition.
It doesn’t matter what your blogging niche is and what topic you have in mind; your audience can probably find tons of other resources when googling the keywords you used.
That being said, it’s clear why it’s hard to find entirely unique content if you limit the term unique to something that’s available from a single author. Even if you think of a topic that has never been covered before, other bloggers will get inspired by it and they will take it further with their own ideas, so it won’t be that unique any longer.
Does that mean you should give up on blogging? Of course not! You see, there is a trick: the term unique is quite flexible in its essence. You can still work on an evergreen topic and bring something fresh on the table. You only need to reveal your individual style and think of some original ideas.
Matthew Inman’s The Oatmeal is a great example of how boring or mainstream topics can get really fun when you add a twist.
Why unique content is important
If you don’t serve anything new for your audience, you won’t be special for them. They don’t want to read the same old tips over and over again.
For example, let’s say you’re writing a post that’s supposed to help people surpass mild depression. Instead of writing cliché tips like “read a book, watch a movie, take a walk, talk to friends, and meditate,” you can suggest something radical, like “quit the job that’s making you miserable and start your own business.” – but you better be ready to back it up!
You can also link the theme with celebrities; that often works really well. Untitled3
The reality of search engine optimization (SEO) is essential to understand
Without satiating and unique content, your site will not receive the search results you want. Search engines value your content as much as your viewers. And ultimately, you will need exposure in search engines to achieve success.
A search engine measures uniqueness a bit differently than your readers do. Your audience needs fresh ideas, but Google needs non-plagiarized content. In other words – do not copy someone else’s work!
Your content needs to include strategically-placed keywords and phrases as well and clear, well-written human copy.
Keywords in the right places are indicators to search engines, which will help them to classify your site and target the appropriate viewers during searches. Don’t overstuff your piece with keywords, though. When you use too many keywords that your audience can easily recognize, they will affect the overall uniqueness of your post.
Valuable content will increase your expertise and authority
In addition to search engines, you need to consider your readers. Search engines will give your blog/website higher SEO rankings if your content is seen as an “authority”. To achieve this status, your posts need backlinks, as well as a steady and large number of visitors (who maintain long view times).
When you give readers something of substance, you are more likely to retain them as consistent visitors. When they get used to your blog, they will perceive your content as unique even when there are tons of similar articles on the web. They will always read yours first. If, for example, someone is looking for articles related to digital, social media, and technology, they are most likely to visit Mashable as an authoritative blog in the niche, since they know they will always find something valuable there.
Think of it this way: if you read informative articles of great value, you’re most likely to bookmark those sites for future use. That’s the effect you want to achieve with your own posts.
How to create unique content
You will need to begin each post with a great idea, however, this can be difficult to achieve on a consistent basis.
First, you must understand that high-quality, original content requires various areas of focus. Don’t narrow your mindset down to the specific niche you’ve chosen; make sure to research other areas of interest and connect them with topics relevant to your audience.
Review the following guidelines to get started.
1. Idea Generation
If you’re creating site content, then you probably have ample experience and knowledge in a specific area to produce quality work (and a foundation to back it up). However, that does not always mean you can create intriguing titles, headlines or unique ideas.
It’s normal to face a point of low inspiration. Below are some of the best online destinations that help you find ideas for unique posts.
Online generators
TweakYourBiz is a great option that quickly provides hundreds of ideas (separated into categories like lists, bests and problems) for writers with a simple keyword search. Not all of these suggestions will seem logical, but at least they will inspire you to find a twist to the theme you plan to cover.
Other tools, such as Coschedule’s Headline Analyzer and AMI’s Emotional Value Headline Analyzer, will help you choose the most efficient headline when you have few alternatives on your mind.
Blogs
Expand your imagination and check out blogs outside your given niche. Even if a blog is completely off-topic from your own, you will be surprised to find unrelated areas of interest intersect and inspire new ideas. Then, you need to relate those ideas to your own niche, and you’ll come up with a unique topic for your piece.
For example, let’s say you find an awesome blog post about the importance of academic writing, but you’re running a blog related to business startups. You can infiltrate this ideas in your own editorial schedule with a post entitled How Academic Writing Made Me a Better Businessman.
Social Media
This is a great way to discover what’s trending in your blog’s subject matter. If people are talking about it and reading about it, then you need to provide them with your perspective. Maybe the idea won’t be 100% unique, but your own point of view will make it original.
2. Adequate Research
Once you get some strong ideas, it’s time to research properly. You don’t want to give your readers false information and you don’t want to tarnish your status either.
Start by using Google and search your blog idea or title. The results will be your first exposure to the competition. Review the top results and look for the following:
Check for clarity and flow. Is the article informative and interesting? Does it flow naturally? If it’s believable and factual, you can add it as a resource in your post.
Be attentive and check the date on the posts as well. If the posts are newer, they will seem more relevant to your audience.
It’s also imperative to keep your research organized. The popular app Evernote is a great source for storage. The tool connects on all devices and users can save anything from video and audio files, to online articles, images and more. Have you heard the latest news? Evernote now allows you to pin the content you locate online. That’s awesome, since you’ll get an even better overview of the sources of inspiration you find.
When you keep track of all resources, you won’t risk using someone else’s unique ideas just because you forgot where they came from.
Remember: get inspired by the research; do not copy the content you found!
3. Editing and proofreading
Once you’ve drafted a post, it’s time to edit. You should never publish a first draft. This disregards an essential part of the process and will greatly affect the authority of your site content. Use the following tips to get started:
You should make sure to check the uniqueness of your piece during the editing process. Use online tools like Plagtracker to be sure your content is 100% original.
When writing for the web, your articles must be engaging, but also concise and to the point. The attention span in the digital world is short, regardless of the audience you’re targeting. If you post boring, unclear content, it won’t matter how unique it is… not many people will read it.
Use tools like The Hemingway app for help. The tool highlights issues like complex sentences and adverb usage, and it provides an overall readability score.
Read your content out loud to yourself. This can show you repeated or misplaced words that you missed while reading quietly to yourself. It’s also a great check for flow and natural tone. Repetitiveness affects a reader’s impression for uniqueness, so make sure to get rid of it.
No matter what topic you are covering, your content should always be created with passion, motivation and honesty. Every content creator should be using these tips and tools to enhance the creation process and come up with unique pieces of content.
If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.
Stephen Hodgkiss
Chief Engineer at MarketHive markethive.com
Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch
