How Inbound Marketing and Social Media compliment each other.

Social Media Addiction!

How Inbound Marketing and Social Media compliment each other.

What makes people addicted to social media?

Social interaction has been a human trait for as long as humans have been around.

However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many indications to suggest it is.

Only recently, Facebook announced they had one billion users on their site in just one day! There are so many aspects that attract people to Social Media.

…keeping in touch with friends and family; in some cases finding long lost friends and relatives.
…the ability to find new friends and associates interested in the same subject as themselves.
…attracting new customers to their business and keeping them informed of special offers, etc.
…keeping club members informed of events.
…carrying out research based upon answers to posts, etc.
The list goes on and on.
…but why has Social Media become so addictive? For example, why don't people stick to traditional methods such as the telephone to tell a family member about an event they are going to, or have been to?

There are many people who will even post a picture of their evening meal on a Social Media website but they won't pick up the telephone to tell someone what or where they have eaten.,
Is it because they can tell lots of people at the same time with just one post?
…or is it because they want to "show off" that they have been to a particular restaurant?
Maybe it is because they want to see the reaction from other people.

There is some research to suggest that the majority of people are basically insecure and many believe using Social Media as a means of communication and conversation is possibly less stressful than face to face interaction.

The kind of communication on Social Media is usually asynchronous, meaning the original comment and its response happen at different times. Therefore, a post is not always likely to receive an immediate response; sometimes it could be days, weeks or even months later (if at all).

Have you ever made a post on FB and then been disappointed that no one took the time and trouble to leave a comment?
Could the need for interaction be at least one of the hooks of Social Media? Of course it is.
Everyone is expecting others to join in their conversation. If not expecting, they are at least hoping. The "hook" is such that many people will log in "just one more time before they go to bed" to see if they have had a response.

It gets even more addictive. With Social Media on mobile devices being the current trend (a trend set to last a long time), many people are almost glued to their devices. It is no longer a case of waiting until they get home to switch on their pc. They are now in a position to see responses as soon as they occur. This creates even more "panic" amongst some users because every bleep of their device could mean someone is responding to their post or a conversation they are involved in.
Is it now a case of them wanting to be the first to know what is happening so they can then send a further response?

So what does all this mean for MarketHive?
Markethive.com is a Social Communication Platform designed for the Entrepreneur to compete with the Multi-Million dollar corporations in their quest to gain their fair share of business.
I expect that most people who become MarketHive members will be business minded. However, there will be some members who do not have a business.

There are many features in the MarketHive system for everyone, not just business owners.
All members of MarketHive are obviously potential customers for other members…
…and of course for MarketHive itself when optional services are offered.
…but as already discussed elsewhere, just having members is not enough.
Engaging the members will be necessary. They need to be 'hooked' on using MarketHive.
One of those hooks will surely be the Social Media sharing capabilities of the MarketHive system.

Origional article by: Thomas Prendergast, CMO, Markethive.com

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk – Markethive Founding Member

Customer Centric Model

It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM Network Marketing) you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; "alien, illogical and disturbing".

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.

amazon.button

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:

http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that,

“IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”

 

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

 

3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”

 

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

 

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”

 

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”

 

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

 

Over the past two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

jeff.deep.apology


 

From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing and paying additional shipping, your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

nopalea.800

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more need for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to srtand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:

Thomas Prendergast

CMO: Markethive

Original article here:

https://markethive.com/marketing/blog/the-customer-centric-model

Alan Zibluk – Markethive Founding Member

Andrew Carnegie – Visionary Businesman and Philanthropist

 

Andrew Carnegie was one of the most famous and wealthy industrialists of his day. His Carnegie Steel Company was one of the businesses that formed US Steel.  Carnegie sold is company to US Steel which was formed as a partnership on March 2, 1901 (incorporated on February 25) between Elbert Henry Gary's Federal Steel Company and William Henry "Judge" Moore's National Steel Company.  J.P. Morgan and Charles M. Schwab were also members of this ownership group.

US Steel went on to become the world's first billion dollar per year corporation. He sold Carnegie Steel for 500 million dollars, and he was nearly a 50% owner of the company.  It is the money from this sale that he used to fund a vast array of philanthropic efforts for the remainder of his life. By the time he died in 1919, it is estimated that he had given away more than 350 million dollars. 

Andrew Carnegie: The Early Years

Andrew Carnegie was born in Scotland and emigrated to the United States with his parents in the year 1848. He got his start as a telegrapher and by the middle of the 1860's, he had a variety of investments in  railroad sleeping cars, railroads, bridges, and oil derricks. 

His parents were extremely poor, although his uncle, a Scottish political leader by the name of George Lauder, Sr., influenced him as a young boy, introducing him to a variety of authors, and Scottish heroes. His uncle George had a son also by the name of George, and he grew up with Andrew. Later, they would become business partners. 

Growing up, his father was a weaver and when his father grew ill his mother had to become the main breadwinner. Trying to make ends meet, the family decided to move to Allegheny, Pennsylvania. Money was borrowed from the Lauders to help with the migration.

Andrew Carnegie's first job was working as a “bobbin boy” in a cotton mill for a weekly salary of $1.20.
It was his uncle that recommended he become a telegrapher. It wasn’t long before he was promoted to operator, and his education and passion for reading helped him to become a self-made man. 

His passion for reading was boosted by Col. James Anderson, who owned a personal library of 400 volumes, which he opened to working boys every Saturday night. Carnegie made the promise that if he were ever to become a wealthy man, he wanted to provide a similar opportunity to poor boys. This led to a significant amount of perseverance and hard work. This effort brought about a great number of opportunities. Within five years’ time, he had more than tripled his weekly salary. He took a job working for Thomas A Scott in 1853 at the Pennsylvania Railroad Company, and became a manager there. 

Young Andrew made a variety of connections by working with various railroad related businesses.Scott was the one that helped him with his investments.  Later his investments began to accumulate, and broaden. Through the multiplication of these investments Andrew Carnegie began to grow his wealth.  

Accomplishments

Andrew Carnegie has had a number of significant accomplishments in his lifetime. Much of this had to do with the relationships he formed, as well as his ability to keep a clear and level-headed perspective about his investments. During the Civil War, Scott was promoted to Assistant Secretary of War, and he named Carnegie the Superintendent of the Military Railways.

After the war, Keystone Bridge Company was developed, which included an investment of $40,000 in Story Farm. Carnegie left the railroads as a way of devoting his energy to the Ironworks trade. He formed the Keystone Bridge Company and used his connections to acquire a variety of contracts. He also provided stock to both Scott and Thomson (the President of the Pennsylvania Railroad  Company).  He was able to learn a great deal from both men. Pennsylvania Railroad ultimately became one of his best customers.

By 1892 Andrew Carnegie had launched the Carnegie Steel Company, and this later helped the US output more steel than that of the UK – and Carnegie is greatly thanked for his contribution in this effort. Carnegie’s fortune came as a result of his ownership of the most extensive iron and steel operations any single individual in the U.S. has ever owned. He was responsible for several important innovations, including the mass production of steel using the Bessemer process. The second innovation was the vertical integration of raw material suppliers.

Challenges and Victories

Andrew Carnegie faced many challenges as well as victories throughout his lifetime. He can truly be identified as one of the rags to riches stories because he was challenged by not having parents from a high social status upon arriving in America. However, with the urging of his uncle, he took to becoming a telegrapher and used those relationships as a way of boosting his own social status. 

He was smart, and he was known for being charming in social situations. His literary knowledge also helped him to be invited to a variety of important social functions, which Carnegie often exploited for his own benefit.

There were significant victories along the way as well. At the age of 66, in 1901, Andrew Carnegie was considering retirement. It is at this time that he decided to reform his enterprises. John Pierpont Morgan was a critical financial dealmaker, and he wanted to buy out not only Carnegie, but several other companies. This would help to cut costs and lower consumer prices as well as allow steel to be produced in greater quantities. Various negotiations took place, and the United States Steel Corporation was formed, becoming the first Corporation across the entire globe with a market capitalization totaling more than $1 billion.

He let his political views be known as well, including opposing American colonies. In one work, he also went as far as criticizing the British monarchy and explaining how the American Republic system was far superior.

Carnegie was a scholar throughout his entire life. He also used a significant amount of his money and investments to become an activist. Commodious swimming baths were constructed in his hometown in Scotland. He gave money to a library in his hometown as well. He contributed to the Bellevue Hospital Medical College and various others as well. 

He paid for over 7,500 organs that were donated to churches around the world.  He wisely agreed to construct over 3,000 libraries across the United States and Europe, but wisely, only after having received a commitment from the local community to buy books and provide an administrative staff.  

In 1904, he founded the Carnegie Institute of Technology in Pittsburgh, now known as Carnegie-Mellon University in 1904. In 1905 he created the Carnegie Foundation for the Advancement of Teaching, and the Carnegie Endowment for International Peace in 1910.

Lessons learned

One of Andrew Carnegie's famous quotes reads,

"To try to make the world in some way better than you found it is to have a noble motive in life.” 
Andrew Carnegie – The Empire of Business

I actually admire Andrew Carnegie more for his philanthropy than his business acumen.  He has inspired successful entrepreneurs for more than a generation to support educational and humanitarian causes to help build a world of peace and prosperity for all. Bill Gates and Warren Buffet can be included in a long list of successful entrepreneurs that have learned from the standard of philanthropy that Andrew Carnegie set.

I aspire to become a small Andrew Carnegie.  I don't ever expect to accumulate the kind of wealth that Andrew Carngie amassed in his lifetime, but I do want to become a millionaire.  I would also like to fund a school in perpetuity, so that children of all nations, races, and religious backgrounds could study in peace.

Alan Zibluk – Markethive Founding Member

Fearless Truth Teller Sarah Palin Tells Gobsmacked Wisconsin GOP Audience About Ted Cruz Giving “Gift Baskets” To Illegal Aliens

Fearless Truth Teller Sarah Palin Tells Gobsmacked Wisconsin GOP Audience About Ted Cruz Giving “Gift Baskets” To Illegal Aliens…

Speaking on behalf of Donald Trump, Sarah Palin gave a speech last night to a Wisconsin Republican audience.   Standing firmly on a platform of truth, Palin warned the mostly party (establishment) audience their decision to stand with deception in order to win an election also means placing themselves in a very precarious position.

The response from the audience to Sarah’s brutal honesty was what’s customarily known as “the collective nervousness of deceivers“.

Sarah Palin wisconsin

Whenever anyone dares to tell the collective: ‘the emperor stands naked’; there’s a particular kind of autonomic group nervousness immediately evident.  A group discomfort.

Such was the discomfort when Sarah Palin mentioned Senator Ted Cruz’s weak and opportunistic immigration position, and then contrast a real-life example of Cruz going to McAllen Texas (Saturday, July 19th 2014) to hand out “gift baskets” and welcome illegal alien families.

You could hear a pin-drop as an entire audience sat jaw-agape in disbelief.

When a fearless truth-teller stares down a room – the collective immediately need each other to retain their guise.  Here’s an example of their initial response:

Perhaps the reason the entire Professional Republican audience reacted that way was because they preferred NOT to know.  Or, then again, it could be because the example Sarah Palin was giving was widely hidden by the media.

Regardless of the reasoning for their disbelief, Sarah was simply telling the truth.  Here’s some photographic evidence of the freebies as they were being passed out by Ted Cruz in 2014:

ted cruz soccer ballsbeck 5

On the left that’s Senator Ted Cruz unloading the boxes of goodies.  On the right is the illegal alien families who received the goodies (toys, stuffed animals, soccer balls etc).

Here’s more pictures of the same event:

beck 4beck 2beck 1beck 3beck 6

 

“Humanitarian Crisis”? The entire event was essentially based on fraud.  The fraud was the Obama administration claiming that hundreds of thousands of “Unaccompanied Alien Children” (UAC) were arriving on the southern border en masse, and needed to be cared for.

The entire administration talking point was complete nonsense, but the media helped sell the ridiculous story as if it were real; and Ted Cruz and Glenn Beck helped perpetrate the fraud by claiming there was an urgent “humanitarian crisis”.  There was neither.

The reality was the influx of illegal border crossers were factually entire families, mostly from Mexico but also from Honduras, Guatemala and Panama.

The Obama administration had specifically kick-started the South American migration approximately a year earlier, and the families were showing up as an outcome of the State Department coordinating the exodus.

Almost everything about the crisis was a sham, including DHS Secretary Jeh Johnson going before an emergency congressional committee and demanding $4 billion (that’s billion) to deal with the “humanitarian crisis”.  These were not “children”, they were entire families – and, as you can see from the pictures, these were entire family units.

We have tens of thousands of American kids in inner-city areas in as much of a crisis as the illegals we allowed to pour across the border; but we don’t see Jeh Johnson demanding $4 billion for the American children.  Charity begins at home; at least it should.

So Sarah Palin brings some BIG TRUTH to those GOP insiders who gathered in Wisconsin; and, if we are to give benefit-of-the-doubt to those who heard it, apparently it’s the first time they became aware of Senator Cruz’s forked tongue on an issue.  Hence, a gob smacked response.

Palin also pointed out another lie, when she reminded everyone that Senator Cruz never stopped the senate Gang-of-Eight amnesty bill.  Despite Lyin’ Ted claiming on the campaign trail that he killed the bill, the reality is that bill passed the Senate in 2013, and it would have passed the House were it not for Dave Brat’s primary defeat of Eric Cantor in June of 2014 shortly before Sentor Cruz took off to the border with his gift baskets.

But Sarah didn’t stop there.  She also fearlessly told the audience that Senator Ted Cruz was also lying about another policy aspect, his advocacy for the Trans-Pacific Trade Deal.  And, more specifically, to the Trade Promotion Authority bill Senator Ted Cruz co-authored, co-planned and co-constructed, along with Paul Ryan in the House of Representatives.  Again, Sarah was loaded with the truth.

The Republican disbelievers didn’t want to hear about that inconvenient reality either.  Then again, when you stand boldly in sunlight the cockroaches never approach; they can only comfortably co-exist when they remain cloistered in the dark shadows of deception.

The media’s response to Palin’s speech?  Well, initially (and immediately) they began accusing her of lying about the “gift baskets”.  Then, after they realized everything she was saying was factual, they started spinning.  Eventually, they dropped the subject – and that’s probably how it will remain today.

It’s easier to hide those uncomfortable truths that way.  Well, at least until after the Tuesday election I guess.

Here’s Sarah’s bold and truthful speech:

Palin at RGA 2

Alan Zibluk – Markethive Founding Member

10 Key Elements of a Successful Home Based Business

successful home based business10 Key Elements of a Successful Home Based Business

Who wouldn't want to work from home? You can make your own hours, forget ever having to commute, and never have to answer to a boss. Plus, as a home based business owner, you have the potential to earn exponentially more than you ever will by punching a time clock.

Yet, there are so many home based business opportunities available that it's often difficult to choose the one that is a good fit for you and that has the income potential that you need. To help you make your choice, here are five key elements to look for in a home based business.

1. Go with Network Marketing

While it's true that not everyone succeeds at network marketing, the principles behind it are sound. After all, network marketing is essentially using and selling products through word of mouth. This approach allows you to reach out to an ever-growing number of people and reap the financial rewards of building your own downline. Because network marketing cuts out the middleman, your earning potential increases. In the process, you create the potential for residual income while enjoying low overhead and the opportunity to work when and where you want. Furthermore, when you take advantage of Internet-based network marketing, you are not bound by geographic boundaries; your customers and downline can reach global proportions.

2. Choose a Company that Offers Multiple Products

Every day, you use dozens of products. Some home based business opportunities focus on one product, while others focus on many. When you do the math, it's easy to see why it's preferable to choose a company that allows you to become a member and have access to a wide variety of products, as well as to sell those products.

3. Find Cutting Edge Products to Use and Sell

Few people need more candles, kitchenware, or knick-knacks. What they really need and want are information and mobile technology products, such as DSL, VOIP, and broadband. Baby boomers in particular are looking for values in discount shopping, travel, and professional services such as legal services and health services. Companies and entrepreneurs are always on the lookout for cutting edge business software, conference calling, SEO services, marketing products, and video production services.

4. Look for a Solid Compensation Plan

Compensation plans vary from company to company, so be sure to find one that gives you the greatest earning potential. A single paid matrix is an excellent approach, as is a 3 x 9 monthly matrix commission.

5. Gain Access to Business Building Tools

One of the premises of network marketing is that you don't need to reinvent the wheel; the infrastructure for a successful business model already exists. When reviewing home based business opportunities, especially those that are Internet based, find one that allows you to grow your business through duplication, so that you can immediately get up and running. The company you work with should also have a support system that includes mechanisms to capture leads, create ads, and develop solid marketing strategies. Moreover, there should be a sense of community, camaraderie, and mutual support.

By the way here are 5 more tips for becoming a successful home business entrepreneur

There are a variety of reasons why people consider becoming a home worker. In some cases, people who are retired need some extra income. In other instances, a stay-at-home mom might need money to supplement the family income. Sometimes, a person decides to launch a home based business in order to achieve a specific financial goal, such as a family vacation or home repairs. Other times, people simply get tired of the grind of commuting, answering to a boss, and working predetermined hours.

There's no doubt that a home based business opportunity can provide extra income for retired people, money for moms, and the extra cash for a family vacation. It can even replace a primary income so that a person can quit his or her day job and make his or her own hours. Unfortunately, though, making the decision to become a home worker is only the first – and the easiest – step. The next step is succeeding in your home based business. Here are five tips to help ensure you succeed in your quest to become a home based worker:

6. Set aside time each day for your home based business.

Although there are many home based opportunities that will earn revenue with a minimal amount of work, the more time you put into your business, the greater your financial rewards will be. Designating a certain number of hours per day (or per week) will help keep you on track.

7. Minimize distractions while working.

If the kids are running around, your friends are calling, or you keep getting up to do laundry or other household chores, it will be difficult to sustain your home business. Create ground rules to minimize distractions, and have the discipline to stick to them.

8. Have patience.

Despite "get rich quick" promises, the typical home based business opportunity will not provide you with immediate income. Have patience at keep at it to reap financial rewards, but make sure you have a revenue "bridge" that will keep you going until your business begins to generate returns.

9. Diversify your revenue streams.

The successful home worker generally has several – if not many – revenue streams. This way, if one aspect of the business falters or has a slow period, others can fill in the gap. Take a building block approach: start with one home based business and add another when the first starts generating a steady income.

10. Make bookkeeping a priority.

Oftentimes, a home worker will let bookkeeping go by the wayside. Revenues from his or her business will be intermingled with personal finances, or his or her recordkeeping will be less that pristine. The Internal Revenue Service keeps a close eye on home businesses, so it's crucial to keep your business income and expenses separate from your personal income and expenses. It's also important to keep and record all receipts for expenses. If you keep good financial records throughout the year, it will be much easier to do your taxes when April rolls around.

Summary

Being a home worker is immensely rewarding in terms of income potential, making your own hours, and doing work that interests you. Success lies in choosing the right home based business opportunity, sticking with your commitment, and keeping good records.

Launching your own home based business can not only lead you to a debt free life, but can also enable you to travel the path of true financial freedom.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive

Markethive

Markethive Promotion

http://brian-walters-online.com/

Alan Zibluk – Markethive Founding Member

Ever have a dream where you are falling?

I woke up slowly this morning with a vivid memory of a dream I had last night. I fell from a very high mountainous range, off a over-hanging ledge.

dream falling

For some reason I was walking in the mountains and I decided to slide down a bank or incline. I had not seen clearly enough what lay below that, I thought it was safe but that was not the case at all.

As I got  to the end of the 'slide' it came obvious that this had not been a good idea and before me a ledge appeared, which I then fell over .. just about clinging to it.

There was nothing below me .. only fresh air and what looked like a few thousand feet to the ground below .. parts of the view were obscured by clouds, so I knew I was doomed if I fell.

I tried to climb up and cling on but I knew it was to no avail. So I resigned myself to knowing that there was no hope, and I may as well let go. I started to fall …..

On the way down I passed someone, no idea who they were but it was a woman. For some reason she was waiting for me on the ground (no idea how she managed that). She stepped aside as I hit the ground.

I had survived!!!! It was a miracle.

The next thing I remember was that I was with my Mother, wondering if I was really okay after such a fall. I was worried of internal injuries and bleeding myself but after that I was too far into waking up, going over in my head of what I had just dreamt about.

What does this dream mean?

"I'm Falling!"

Another very common dream is the dream where you are falling from a cliff, a building, a rooftop, an airplane or from some higher ground. Contrary to a popular myth, you will not actually die if you do not wake up before you hit the ground from the fall. To understand your falling dream, you need to look to what is going on in your waking life.

Falling suggests loss of control:

When you fall, you have no control and have nothing to hold on to. Thus your falling dream is analogous to a situation in your waking life where you are lacking or losing control. You are feeling overwhelmed, perhaps in school, in your work environment, in your home life or maybe in your personal relationship. You have lost your foothold and unable to keep up with the demands of your daily life.

Falling suggests insecurity:

Falling in your dream means you are lacking any sense of security, stability and confidence. You are not sure where you stand in a particular circumstance or in your relationship. Perhaps you are at risk of losing your job or losing your home. Such loss can make you feel that the ground is falling away underneath you. Moreover falling dreams also indicate feelings of shame, inferiority, vulnerability, and/or low self-esteem. You are afraid of not measuring up to others' expectations or to keep up with the status quo. If you have recently have demands placed on you, then it would not be surprising if you dreamt of falling.

Falling suggests reckless behavior:

Your falling dream may be a wake-up call of your reckless behavior or poor decisions. You are headed the wrong way in life. And if you continue on the current path, you are going to hit rock bottom. Falling in your dream could be viewed as an analogy of your fall from grace.  

Falling suggests sex:

According to Freudian theory, dreams of falling indicates that you are on the verge of giving in to your sexual urges or impulses. You are lacking indiscretion.

Falling is a result of physiology:

The physiological changes within the body when you "fall asleep" may actually trigger a falling dream. When you dream of falling, you may feel your whole body jerk or twitch. This sudden jolt is known as a myoclonic jerk and is sometimes strong enough to wake you up.

Conclusion:

In order to understand and interpret your falling dream, look at what is happening in your waking life that could bring about the dream. Where in your life do you feel a lost of control? What is causing your insecurities? 

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk – Markethive Founding Member

The Inbound Marketing Methodology

The Inbound Marketing Methodology


Inbound marketing is all about getting found online by your audience. It's where they're looking for you. They've changed their shopping behavior, and we’re helping businesses adapt. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists.

What is Inbound Marketing?

It's how your audience is behaving online today.

They're not waiting for the message to be brought to them. They’re searching online for the content that helps solve a problem and make their buying process a much more informed one.

Inbound better positions your company to be the solution your ideal customers are looking for by developing an online presence that speaks to them and their specific interests and needs.

Why does it work?

The shopping behavior of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention.

Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — things like buying ads, buying email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.

Attract

We're not looking to simply attract website visitors, but rather attract the right kind of visitors that are valuable for business. For too long, the emphasis has been on traffic volume instead of the quality of the visitor. As consumers continually shift their attention online for research, most everyone has an online presence, including your competitors. You need something more.

Convert

Once you're driving more qualified visitors to your website, you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value in exchange. Using your buyer personas as the foundation, crafting resourceful downloadable offers in the form of ebooks, whitepapers, videos, or checklists is the first step in optimizing your website for lead generation.

Close

Now that you're generating more qualified traffic and leads to your website, the focus now is on nurturing these leads with the right content at the right time in order to help close them into customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.

Delight

At its core, inbound marketing focuses on creating remarkable content for visitors, leads, and even your current customers. Once a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Continuing the positive experience with social monitoring, exclusive content, and further assistance helps to create brand loyalists, who in turn, deliver referral business.

Alan Zibluk – Markethive Founding Member

Spamming and Photo Journalism

My latest post was a photo blog. I showered friend and followers with 15 photos. I received a complaint.

First let's try to understand what my project is not. It is not a MLM. It is not a program that requires a distribution network nor do I have a product or service to sell, a seemingly contrary position relative to the typical Markethive pursuit.

My project is a humanitarian project about the unseen and unattended menace of waste and as such it needs to provide education and attention.

Now about the photos.

I have discussed the image situation with the tech center and with Tom. Markethive does not handle images like WP does, no media library or storage to call from.

A comment from Tom about this; “When we upgrade the News Feed to work like Facebook with Images and Video the necessity of single posts for a large cluster of Images will improve as well”.

In order to use photos in your blog post on Markethive, the image must not be wider than 550 px and uploaded to your profile page. If you want it on your news feed,you post to you profile page and that's exactly what I wanted.

When I assembled the photo blog, I embedded these photos in the post using the link to that image on my profile. When I push this post to my social network every image links back to my Markethive profile. When the search engine scans the post it is obvious that where it came from and who. That to me is beneficial to me and Markethive.

The complaint called it spamming and me not understanding what I am doing on Markethive. The claim is that I am trying to “dominate the newsfeed”. On the contrary I was just setting up my post.

There are other ways to do this for sure. I could have uploaded the images to one of my blogs and then linked the images form there. Or, I could have uploaded to one of my groups, but only the members of that group would have seen them. None of these options were what I wanted.

My program is centered in and around Markethive and always will be. It is a “social” site and everyone is welcome to have an opinion but I try to understand first before casting my opinion.

It is obvious that the one who complained did not observe the content just the number, a rather shallow observation, me thinks, nor did they go to the actual blog post, they just wanted to pontificate.

Markethive is somewhat of a social anarchy, in that there are no rules except be respectful. There is no boss and there is no police.

Just one more thing. The value of a relationship (friend) is relative. There is no relationship that has the value to be leveraged as a threat. If a member in Markethive threatens you with the loss of a friendship in order to effect you activity, take the loss.

If you are discomforted by my activity, you have your options.

Alan Zibluk – Markethive Founding Member

Profile Pages: Online Branding and Building Authority

Profile Pages: “Online Branding and Building Authority”

What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.

Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.

Everyone wants to be an authority.  READ: How to be an authority (Know Your Why First)
https://markethive.com/group/marketingdept/blog/how-to-be-an-authority

Start a Blog with Awesome Content

Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.

RE: WordPress Markethive’s technology super charges WordPress campaigns.

Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.

Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.

Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:

  •     Tutorials
  •     Infographics
  •     Videos
  •     Industry Interviews

Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics  that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.

There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!

The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.

The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.

Guest Blog for Others (This is a major component in Markethive)

When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.

Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.

As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.

My main tips for GROUP blogging for your brand include:

1. Find the best GROUPs to guest post on.

When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.

2. Find the GROUPs blogging policy.

If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.

3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)

Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.

4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)

Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.

To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.

Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.

5. Create Awesome Content.

Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.

The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.

Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.

6. Support your GROUP post once it goes live.

It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.

Don’t Forget Blog Commenting

Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.

Get a Disqus account as well as it is a sort of social network of people that comment.

You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.

Your Online Branding & Authority Building Strategy Using Blogs

What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!

Create a Consistent Brand Image for Each Profile

Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:

Find your fan page through a friend’s activity stream and then follow it to your blog, then website

See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.

Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.

Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:

MARKETHIVE

Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.

BMW

The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well

BOLTHOUSE

Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!

Help People Find Your Profiles

I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:

  • Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
     
  • Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
     
  • Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.

Another frustration is the direct sales industry.

Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames.  The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.

BEACHBODY

Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.

Get Engaged with Your Followers, Fans, and Subscribers

You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.

Twitter Engagement

If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:

Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.

Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.

Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.

Facebook Fan Page Engagement

There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:

Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.

Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!

Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.

LinkedIn Engagement

If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:

Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!

Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!

Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!

Alan Zibluk – Markethive Founding Member

CYRUS: GOD’S ANOINTED SHEPHERD

CYRUS: GOD'S ANOINTED SHEPHERD

Nearly 150 years before Cyrus was born, the prophet Isaiah foretold his birth, his name, and the tasks that the Creator God had predetermined for him to accomplish. The Bible records that certain people are foreordained to be born and carry out specific tasks for God during their lifetime and a few of these individuals are even named before their birth. Cyrus the Great was one of these individuals whom God had predestined to play a pivotal roll in his awesome plan for humanity.

King Cyrus was an extremely important person, because God destroyed the Babylonian empire through him, and brought a close to a seventy-year punishment of the Jews that God imposed on them for their rebellion against him. Also through King Cyrus, God set into motion his seventy-week prophecy that fixed the year for the Messiah's death and resurrection, and reveals the sequence of events and dates for the Messiah's return which will bring to an end human rule of the earth, and usher in the government of God to rule over the entire earth.

Although historians have slightly differing interpretations and views of the historical record concerning the dates of Cyrus' birth and death and his various accomplishments, there is ample historical documentation that Cyrus the Great was indeed a real person whose name is mentioned over 22 times in the Bible and whose tomb in Iran can be visited today.

Cyrus' Protection

In Volume 1 of his historical works, The Greek historian Herodotus records that, before Cyrus' birth, King Astyages dreamed that out of his daughter Mandane flowed a stream of water that filled his capital and flooded all of Asia. When he asked the interpreters of dreams what this meant, they told him that his pregnant daughter would have a son who would overthrow his rule.

In order to stop this perceived threat to his rule, King Astyages sent for his trusted servant Harpagus and told him to kill and bury his daughter's child as soon as it was born; however, Harpagus could not bring himself to kill the newborn child and instead gave him to a shepherd and his wife to kill. But, they were also unwilling to kill the child and instead reared Cyrus as their own.

Harpagus' reluctance to kill the infant Cyrus and the emotional attachment to the newborn child by the married couple shows the Creator God's hand at work to fulfill his plan for Cyrus. See Isa.45:10-13.

The Bible is full of accounts of individuals in whom God had a special interest being protected and guided through their life; this was the case with Cyrus. God had foreordained this man to be his anointed servant (Isa.45:1) and protected and guided the events of his life in order for him to fulfill his destiny.

Cyrus the Man

Cyrus was the grandson of Astyages, King of the Medes. He was born in the province of Persis, in southwest Iran in 590 BC and died in battle in 530 B.C.. He founded the Archaemenian dynasty and the Persian Empire. He overthrew three great empires: the Medes, Lydians, and Babylonians. He also united most of the ancient Middle East into a single state stretching from India to the Mediterranean Sea, which meant that he possessed the largest empire in the world at that time.

Cyrus was a leader of tremendous military ability and high moral and ethical values; he was not inclined to extreme brutality, cruelty, and the perpetual conquest for new territories as were many other conquerors. Cyrus was also extremely tolerant of the customs and the religions of the nations he conquered.

The Greeks considered the Persian Empire to be the greatest threat to their own independence, but they highly regarded Cyrus because of his character and ethical rule.

The Cyrus Cylinder

One important source for the history of Cyrus is the so-called Cyrus cylinder discovered in 1879 by Hormonz Rassam during excavations at Babylon. Although the cylinder is not totally intact and there is some controversy concerning the exact translation of the cuneiform script, it is clear that this ancient document substantiates the biblical record concerning the destruction of the Babylonian empire and the Jews' return to Palestine from their Babylonian captivity.

The following is a partial translation of cuneiform script on the Cyrus cylinder which is dated 538-529 B.C. and housed in the British Museum:

"I am Cyrus, king of the world, great king, mighty king, king of Babylon, king of the land of Sumer and Akkad, king of the four quarters, son of Cambyses, great king, king of Anshan, grandson of Cyrus, great king, king of Anshan, descendant of Teispes, great king, king of Anshan, progeny of an unending royal line, whose rule Bel and Nabu cherish, whose kingship they desire for their hearts' pleasures.'

"When I, well-disposed, entered Babylon, I established the seat of government in the royal palace amidst jubilation and rejoicing. Marduk, the great God, caused the big-hearted inhabitants of Babylon to love me. I sought daily to worship him. My numerous troops moved about undisturbed in the midst of Babylon.'

"I did not allow any to terrorize the land of Sumer and Akkad. I kept in view the needs of Babylon and all its sanctuaries to promote their well-being. The citizens of Babylon. . .I lifted their unbecoming yoke. Their dilapidated dwellings I restored. I put an end to their misfortunes.'

"At my deeds Marduk, the great Lord, rejoiced, and to me, Cyrus, the king who worshiped, and to Cambyses, my son, the offspring of my loins, and to all my troops, he graciously gave his blessing, and in good spirit is before him we glorified exceedingly his high divinity.

"All the kings who sat in the throne rooms, throughout the four quarters, from the Upper to the Lower Sea, those who dwelt in. . .all the kings of the West Country who dwelt in tents, brought me their heavy tribute and kissed my feet in Babylon. From. . .to the cities of Ashur and Susa, Agade, Eshnuna, the cities of Zamban, Meurnu, Der, as far as the region of the land of Gutium, the holy cities beyond the Tigris whose sanctuaries had been in ruins over a long period, the Gods whose abode is in the midst of them. I returned to the places and housed them in lasting abodes.

"I gathered together all their inhabitants and restored to them their dwellings. The Gods of Sumer and Akkad whom Nabonidus had, to the anger of the Lord of the Gods, brought into Babylon, I at the bidding of Marduk, the great Lord made to dwell in peace in their habitations, delightful abodes.

"May all the gods whom I have placed within their sanctuaries address a daily prayer in my favor before Bel and Nabu, that my days may be long."

The above text shows that King Cyrus did indeed allow many of the nations he conquered to not only practice their various religions. Moreover, he rebuilt their temples, restored their articles of worship, and allowed several ethnic groups (including the Jews) who were captive in Babylon to return to their homeland.

Cyrus Invades Babylon

The follow excerpt from the cylinder text tells about the ease with which Cyrus' army entered the city of Babylon. This also substantiates Isaiah's prophecy and the events in the Book of Daniel:

"His widespread troops-their number, like that of the water of a river, which could not be counted, strolled along, their weapons packed away. Without any battle, he made him enter his city Babylon, sparing Babylon any damage. He delivered into my hands Nabonidus, the king who did not worship him."

The Book of Daniel only reveals that the same night in which the king of Babylon was having a great feast, the city was invaded and the king was killed. The biblical account seems to support the text on the Cyrus cylinder; in that, the invasion of Babylon was swift and that there was little or no resistance from its defenders.

In Volume 1 of his historical works, The Greek historian Herodotus records the following about the invasion of Babylon by King Cyrus:

"On the top, along the edges of the wall, they constructed buildings of a single chamber facing one to another, leaving between them room for a four-horse chariot to turn. In the circuit of the wall are a hundred gates, all of brass, with bronze lintels and side-posts. . .The city is divided into two portions by the river, which runs through the midst of it. This river is the Euphrates, a broad, deep, swift stream, which rises in Armenia, and empties itself into the Erythraean Sea.

"At the rivers end of these cross streets are low gates in the fence that skirts the stream, which are, like the great gates in the outer wall, all of brass, and open towards the water. . .Cyrus on his way to Babylon came to the banks of the Gyndes, a stream which, rising in the Matienian mountains, runs through the country of the Dardanians, and empties itself into the river Tigris. The Tigris, after receiving the Gyndes, flows on by the city of Opis, and discharges its waters into the Erythraean sea.

"When Cyrus reached this stream, which could only be passed in boats, one of the sacred white horses accompanying his march, full of spirit and high mettle, walked into the water, and tried to cross by himself; but the current seized him, swept him along with it, and drowned him in its depths. Cyrus, became enraged at the river, and threatened to break its strength so that in the future even women should cross it easily without wetting their knees.

"Accordingly he put off for a time his attack on Babylon, and, dividing his army into two parts, he marked out by ropes one hundred and eighty trenches on each side of the Gyndes, leading off from it in all directions, and making his army dig, some on one side of the river, some on the other, he accomplished his threat by the aid of a great a number of hands, but not without losing the whole summer season. Having defeated the river Gyndes by dispersing it through three hundred and sixty channels, Cyrus, with Spring approaching, marched forward against Babylon. The Babylonians, encamped without their walls, awaited his coming.

"A battle was fought at a short distance from the city, in which the Babylonians were defeated by the Persian king, whereupon they withdrew within their defenses. Here they shut themselves and made fun of his siege, having laid in a store of provisions for many years in preparation against this attack; for when they saw Cyrus conquering nation after nation, they were convinced that he would never stop, and that their turn would come at last. Now Cyrus did not know how to proceed, for as time went on he made no progress in conquering the city.

"In his distress either someone made a suggestion to him, or he himself came up with a plan, which he proceeded to follow. He placed a portion of his army at the point where the river enters the city, and another body at the back of the place where it comes out, with orders to march into the town by the bed of the stream, as soon as the water became shallow enough: he and his army then withdrew, and went to the place where Nitocris dug the basin for the river, where he did exactly what he had done in the past: he turned the Euphrates by a canal into the basin, which was then a marsh, on which the river sank to such a low level that the natural bed of the stream became crossable.

"Hereupon the Persians who had been left at Babylon by the riverside, entered the stream, which had now sunk so as to reach about midway up to a man's thigh, and entered into the city.

"Had the Babylonians been aware of what Cyrus was up to, or had they noticed their danger, they would have never allowed the Persians to enter the city, but would have destroyed them; for they would have closed all the street-gates which opened to the river, and mounting upon the walls along both sides of the stream, would have caught the enemy, as it were, in a trap. But, as it was, the Persians came upon them by surprise and took the city.

"Owing to the great size of the place, the inhabitants of the central part of Babylon, long after the outer portions of the town were taken, knew nothing of what had taken place, for they were engaged in a festival of dancing and reveling. Such, then, were the circumstances of the first taking of Babylon." See Daniel chapter 5.

Nearly 150 years before Cyrus' birth, God declared through the prophet Isaiah that a man named Cyrus would be the anointed shepherd of his people and rebuild Jerusalem. At the time of the prophecy of Isaiah, Jerusalem was a prosperous city that would not be destroyed for more than 100 years by the Babylonian king, Nebuchadnezzar.

Isaiah 44:24, 26-28

"This the Lord, your Redeemer, who formed you in the womb: I am the Lord, who makes all things, stretching out the heavens; I alone spread out the earth . . . He confirms the word of his servant and completes the counsel of his messengers. He says to Jerusalem, You will be peopled; and to the cities of Judah, you shall be built; and I will raise up its ruins" (vs.24, 26 Para.).

In verse 24, God reminds national Israel that he is the Creator of all things and their Redeemer. In verse 26 he says that he has the power to carry out the things that are said by his servants and messengers and promises to repopulate Jerusalem and rebuild the cities of Judah.

"He says to the deep, be a waste! And I will dry up your rivers! He says, To Cyrus my shepherd; he will fulfil all my will, even to say to Jerusalem, you shall be built; and to the temple, you shall be set up" (vs.27-28 Para.).

Some feel that the reference to the deep and the drying up of the rivers in verse 27 refers to the method by which the Euphrates River was diverted in order for Cyrus' army to enter the city of Babylon. Although this seems like a plausible explanation given the historical account of the invasion of the city, there may be other interpretations, which are beyond the scope of this study. However, verse 27 is very clear; God names Cyrus as the man who will shepherd his people and carry out his plan to return the Jews to their homeland and rebuild the cities and the temple.

Isaiah 45:1-13

"This says the Lord to his anointed, to Cyrus, whom I have seized by the right, to subdue nations before him. Yes, I will open the loins of kings, to open the two-leaved doors before him, and the gates shall not be shut. I will go before you and make hills level; I will tear apart the bronze doors and cut the iron bars in two. And I will give you the treasures of darkness, even treasures in secret places, that you may know that I am the Lord who calls you by your name, I the God of Israel" (vs.1-3 Para.).

In verses 1-3, we see that Cyrus is called the Lord's anointed (Heb. mashiyach [maw-shee'-akh]). which denotes a person specifically chosen and set apart for a specific task. Notice also that God promised to intervene and help Cyrus conquer many nations (i.e., make hills level).

The opening of the two-leaved doors, the tearing apart of the bronze doors, and the cutting of the iron bars seem to picture God's intervention to open the hundred copper-alloy gates of Babylon to King Cyrus and his army.

Imagine Cyrus' amazement and sober contemplation as he became aware of Isaiah's prophecy and realized that almost 150 years before his birth he had been named and ordained by the God of the Israelites to become a mighty conquering king and perform a task for this God whom he neither knew nor worshiped.

Today, we view Isaiah's prophecy in the dim light of ancient history, which makes it difficult to fully comprehend Cyrus' perspective on the prophecy. Cyrus viewed the prophecy from the perspective of his many victorious battles and how easily he had conquered many nations, including the mighty Babylonian empire and its capital city.

"For Jacob my servant's sake, and for Israel my elect, I have called you by your name. I named you but you do not know me. I am God, and there is no other, there is no God except me, I will clothe you, even though you do not know me, that they may know from sunrise to sunset that there is none except me; I am God and there is no other who creates light and forms darkness; makes peace and creates evil. I God do all these things" (vs.4-7 Para.).

The Creator God states in verse 6 that one of the reasons for this prophecy is so that people will have a continual witness the he is God. The prophecy concerning Cyrus and its fulfillment is a continual witness of the Creator God's power and authority over his creation. See Jn.1:1-3; Eph.3:8-9; Heb.2:10.

"Woe to him that fights with his Maker! A potsherd among the potsherds of the earth! Shall the clay say to him that fashions it, What are you making? Or does the work say, He has no hands? Woe to him that says to his father, What are you fathering? Or to the woman, What are you laboring over? This says the Lord, the Holy One of Israel, and his Maker. Do you ask me the things to come? Do you give me commands to me about my sons, and about the works of my hands? I have made the earth, and created man on it. I stretched out the heavens with my hands; and I have set all of them in order" (vs.9-12 Para.).

Verses 9-12 seems to be a warning to King Cyrus to carefully consider and respect the awesome power of the God who claims to have the ultimate power to create and destroy and recorded the words concerning him and what he was to accomplish almost 150 years before his birth.

"I have raised him [Cyrus] up to be ethical and have made all his ways direct. He shall build my city [Jerusalem], and he will release my captives; not for price, nor reward, says the Lord of hosts" (v.13 Para.).

Here, we see the task that Cyrus was brought into existence to accomplish for the Creator God of Israel. History records that Cyrus did accomplish the task for which he was foreordained.

Cyrus' Proclamation

In 2.Chronicles chapter 36 and in Ezra chapter 1, we are told that King Cyrus was motivated by God to write a decree to allow the Jews to return to Jerusalem to rebuild the temple:

"Now in the first year of Cyrus king of Persia, in order to accomplish the word of the Lord spoken through the mouth of Jeremiah, the Lord stirred up the spirit of Cyrus king the of Persia, that he made a proclamation throughout all his kingdom, and put it also in writing, saying, This says Cyrus king of Persia, The God of heaven has given me all the kingdoms of the earth, and has charged me to build him a house in Jerusalem, which is in Judah. Who is among you of all his people? The Lord his God be with him, and let him go up" (2.Chron.36:22-23 Para.).

"Now in the first year of Cyrus king of Persia, that the word of the Lord by the mouth of Jeremiah might be fulfilled, the Lord stirred up the spirit of Cyrus king of Persia, that he made a proclamation throughout all his kingdom, and put it also in writing, saying, This says Cyrus king of Persia, The Lord God of heaven has given me all the kingdoms of the earth; and he has charged me to build him an house at Jerusalem, which is in Judah. Who is there among you of all his people? his God be with him, and let him go up to Jerusalem, which is in Judah, and build the house of the Lord God of Israel, (he is the God,) which is in Jerusalem" (Ezra 1:1-3 KJV).

We are not told how King Cyrus became aware of Isaiah's prophecy concerning his life; however, it is entirely possible that Cyrus was told about the prophecy by Daniel who eventually held one of the Persian Empires' highest offices as chief of the three presidents over Persia (Dan.6:1-3). He may have been told by Ezra the priest or by Nehemiah who was another high ranking Jew in the Persian government (Neh.2:2; 8:9; 10:1). Another possibility is that Cyrus could have discovered the prophecy himself as he studied the religions of his captives. However he came to understand Isaiah's prophecy, he understood that he was the one named in it and that he had been chosen before his birth to perform a service to the God of the Jews who claimed to be the Sovereign God and Creator of all things.

Jeremiah's Prophecy

Chapter 36 of 2.Chronicles and in Ezra chapter 1 shows that the Creator God made King Cyrus aware of the prophecy in Isaiah and motivated him to allow the Jews to return to their homeland in order for the prophetic words he had spoken through Jeremiah's to be fulfilled.

The prophet Jeremiah primarily records the progression of world events throughout history and their culmination in the return of the Messiah and the establishment of the Kingdom of God on earth. The holy scriptures reveal that, within the Sovereign Father's plan for humanity, there is a specific time frame within which this plan will be completed and that there are specific times when certain events within this plan must occur. It seems that the only prophecy recorded by Jeremiah that speaks to Babylonian captivity for the House of Judah and their repatriation to their homeland from this captivity is in Jeremiah, chapters 25 and 29.

Jeremiah 25:8-13 KJV

"Therefore this says the Lord of hosts; Because you have not heard my words, Behold, I will send and take all the families of the north, says the Lord, and Nebuchadrezzar the king of Babylon, my servant, and will bring them against this land, and against the inhabitants thereof, and against all these nations round about, and will utterly destroy them, and make them an astonishment, and an hissing, and perpetual desolations" (vs.8-9).

Because of their persistent rebellion against him and their refusal to repent of their sins, God said that he would cause the House of Judah to go into Babylonian captivity.

"Moreover I will take from them the voice of mirth, and the voice of gladness, the voice of the bridegroom, and the voice of the bride, the sound of the millstones, and the light of the candle. And this whole land shall be a desolation, and an astonishment; and these nations shall serve the king of Babylon seventy years" (vs.10-11). See also Jer.29:1-10.

Verse 11 tells us that the land shall be a desolation and that the House of Judah will be in captivity 70 years. But, why 70 years of punishment? One of the reasons for this captivity was the refusal of the Jews to obey God's laws. One of these laws concerns allowing the land to rest every 7 years (i.e., the land Sabbath):

"But in the seventh year shall be a Sabbath of rest to the land, a Sabbath for the Lord: you shall neither sow your field, nor prune your vineyard. That which grows of its own accord of your harvest you shall not reap, neither gather the grapes of your vineyard undressed: for it is a year of rest to the land" (Lev.25:4-5 KJV).

"But if you do not obey Me and do not carry out all these commandments, if, instead, you reject my statutes, and if your soul abhors My ordinances so as not to carry out all my commandments, and so break my covenant, I, in turn, will do this to you: I will appoint over you a sudden terror, consumption and fever that shall waste away the eyes and cause the soul to pine away; also, you shall sow your seed uselessly, for your enemies shall eat it up. 'And I will set my face against you so that you shall be struck down before your enemies; and those who hate you shall rule over you, and you shall flee when no one is pursuing you. 'If also after these things, you do not obey me, then I will punish you seven times more for your sins. . . . 'If then, you act with hostility against me and are unwilling to obey me, I will increase the plague on you seven times according to your sins" (Lev 26:14-18, 21 NAS).

"I will scatter you among the nations and will draw out my sword and pursue you. Your land will be laid waste, and your cities will lie in ruins. Then the land will enjoy its sabbath years all the time that it lies desolate and you are in the country of your enemies; then the land will rest and enjoy its sabbaths. All the time that it lies desolate, the land will have the rest it did not have during the sabbaths you lived in it" (Lev.26:33-35 KJV).

What is revealed about the 70 years of punishment in 2.Chronicles may indicate that the Jews were breaking the law of the land rest:

"And them that had escaped from the sword carried he away to Babylon; where they were servants to him and his sons until the reign of the kingdom of Persia: To fulfil the word of the Lord by the mouth of Jeremiah, until the land had enjoyed her Sabbaths: for as long as she lay desolate she kept Sabbath, to fulfil threescore and ten years (70 years)" (2.Chron,36:20-21 KJV).

While the majority of the population of the House of Judah were in Babylonian captivity, the land rested because there were very few people left in Palestine to work the land.

"And it shall come to pass, when seventy years are accomplished, that I will punish the king of Babylon, and that nation, says the Lord, for their iniquity, and the land of the Chaldeans, and will make it perpetual desolations. And I will bring upon that land all my words which I have pronounced against it, even all that is written in this book, which Jeremiah has prophesied against all the nations" (Jer.25:12-13).

Although Jeremiah foretells the end of the Jews' captivity after 70 years, he says nothing about when the Jews will be sent back to their homeland.

Daniel, Haggai, and Zechariah

The prophets Daniel, Haggai, and Zechariah were all captives of the Babylonian and Persian empires and all three were given various insights by God into the reasons for Cyrus' proclamation concerning the Jews and each recorded certain understandings concerning the seventy- year prophecy. Daniel was given insight in the first year of King Darius' reign and Haggai and Zechariah were given insight in the second year of his reign. See Hag.1:1-15; Zech 1:1-16.

Daniel Given Understanding

"In the first year of Darius the son of Ahasuerus, of the seed of the Medes, which was made king over the realm of the Chaldeans; In the first year of his reign I Daniel understood by books the number of the years, whereof the word of the Lord came to Jeremiah the prophet, that he would accomplish seventy years [the 70 years of captivity and land rest] in the desolations of Jerusalem"(Dan.9:1-2 KJV).

Not only did God reveal details concerning the seventy-year captivity of the Jews in Babylon (foretold by the prophet Jeremiah), he also revealed the date of the Messiah's death, resurrection, and return to establish the government of God on earth through a seventy-week prophecy:

"And he informed me, and talked with me, and said, O Daniel, I am now come forth to give you skill and understanding. . . Seventy weeks are determined upon your people and upon your holy city, to finish the transgression, and to make an end of sins, and to make reconciliation for iniquity, and to bring in everlasting righteousness, and to seal up the vision and prophecy, and to anoint the most Holy" (Dan.9:22, 24 KJV).

Daniel is told that this mysterious seventy-week prophecy begins with a decree to restore and rebuild Jerusalem:

"Know therefore and understand, that from the going forth of the commandment to restore and to build Jerusalem unto the Messiah the Prince shall be seven weeks, and threescore and two weeks: the street shall be built again, and the wall, even in troublous times. And after threescore and two weeks shall Messiah be cut off, but not for himself: and the people of the prince that shall come shall destroy the city and the sanctuary; and the end thereof shall be with a flood, and unto the end of the war desolations are determined. And he shall confirm the covenant with many for one week: and in the midst of the week he shall cause the sacrifice and the oblation to cease, and for the overspreading of abominations he shall make it desolate, even until the consummation, and that determined shall be poured upon the desolate" (Dan.9:25-27 KJV).

The plan of God for the salvation of humanity was laid out before the world began. Within this plan are events and dates on which these events must occur in a specific sequence in order for the plan to be completed within its allotted time. Therefore, the timing of the prophecy concerning Cyrus was critical in order for the seventy-week prophecy, which was revealed to Daniel, to begin and end exactly on schedule.

The first part of the seventy-week prophecy, which began with a decree to restore Jerusalem and rebuild the temple, was completed with the death and resurrection of the Messiah in 30 A.D.; only the second part remains to be fulfilled at the end of this age. See our study concerning the year of Christ's death and the seventy-week prophecy for dates and more details concerning this prophecy.

The Jews Return to Palestine

After the initial proclamation by King Cyrus to allow the Jews to return to Palestine, it took many years and the departure of four large groups of Jews from the land of their captivity for them to accomplish the rebuilding of Jerusalem and the temple.

The first group was lead by Sheshbazzar, a descendant of the Davidic line, with whom came a group of heads of families who settled in the ruins of the city and began to rebuild it.

The second group was lead by Zerubbabel who was the appointed governor of Jerusalem and Joshua, a son of Josedech the high priest.

The third group was lead by Ezra who was authorized to appoint judges in the Land of Israel and apply the laws of the Torah.

The fourth group was lead by Nehemiah in 445 B.C.. They came to rebuild the broken walls of the city and its gates which had been destroyed by fire. Nehemiah created a new political reality in Judah, making it an autonomous region within the Persian Empire.

With the accomplishments of Ezra and Nehemiah, the return of tens of thousands of Jews from exile in Babylon to Palestine, the restoration of Jerusalem and the rebuilding of the temple, the prophecy concerning Cyrus and the 70 years of Jewish punishment was complete.

The fulfillment of prophecy is a major proof that the Sovereign God does exist and that he has the power and authority to control the destiny of humanity. Moreover, the fulfillment of prophecy tells us that God's plan for humanity is right on schedule.

 

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Alan Zibluk – Markethive Founding Member

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