MARKETHIVE – Entrepreneur One Upgrade Explained

Markethive’s Entrepreneur One Loyalty Program takes on a new meaning and concept. 

Loyalty programs have become second nature and intrinsically crucial to many businesses and us as consumers starting way back in the 1970s with Airlines offering frequent flyer points. There are now many different loyalty programs; however, the most common is the Point Program, where customers accumulate points to redeem their rewards. 

Loyalty Programs were basically introduced to increase the customer base and the company's bottom line and create the potential for loyal consumers and repeat business. 

The image below illustrates the top 5 categories in which loyalty programs have been successful where the Spend has increased, are fundamental to our daily living—one way we can save money by being in their loyalty program. As a customer, it's very satisfying to know we've saved money, but is there a way to make money? 
 

 
Make Money with Markethive's Hybrid Loyalty Programs

Loyalty Programs have evolved online with Markethive at the forefront, embracing the loyalty program's concept and enhancing it with the opportunity to earn a significant income and rewards. Markethive will be offering a continued stream of loyalty programs such as the Entrepreneur 1 Loyalty Program and Bounty Program. 

The E1 upgrade includes products and services like Press releases, Banner Impressions Exchange, banner and video advertising, and matching coin bonus airdrop. Then there's the Vault, even gamification, and much more as we continue to improve and enhance the incentives for Markethive members to achieve their personal and business goals with the result of universal income and self-sovereignty.

 The Entrepreneur 1 Loyalty Program 

Cost $100 per month

The Entrepreneur Loyalty Program is E1 (Entrepreneur One Upgrade) and is available now, but for a limited time. Each E1 Associate receives a 1/10th of an ILP (Incentivized Loan Program) after 12 months of consecutive payments of $100 per month. Even when this closes, you will never lose your E1 status or the benefits, providing you stay current with your monthly payment. Each year the 1/10th or 10% share of 1 ILP will accrue provided you are active for ten years until you have acquired one full ILP.

Here Are 15 Extra Advantages of the Entrepreneur One Upgrade

The Entrepreneur One Upgrade is the premium highest level you will ever have the opportunity to acquire. It contains all the leveraged advantages you need to accelerate your success in Markethive. Apart from the 1/10th ILP, you receive after 12 months that accumulates every year after that, providing you stay current with your monthly subscription of US$100, you also qualify for the following: 

1. Associates Control Panel: Gain full data, their social networks, verified phone and text, verified email, and a contact management system that tracks data, stores dated notes, sends messaging and calendars events reminding actions on your Markethive calendar like callbacks, email, etc. with the Associates' Control Panel (Part of your Friends section)
 
2. Primary Matching Airdrop Bonus: Receive a 100% matching bonus from the new registration Airdrops. This can be a significant reward for those that aggressively build "associates," the term used for the leads, Markethive provides (profile page and default capture page). Our first infinity airdrop will be 500 MHV coins. 

It doesn't take a lot of effort to offer a powerful and valuable system as the Markethive system that also rewards new members with an immediate 500 coin reward. You can easily promote this and build 1000s of referrals to add up to significant coins and customers.
 
3. Secondary Matching Airdrop Bonus: When your associate customer upgrades to Entrepreneur, we airdrop them 100 coins, and you will also receive 100 coins as a matching bonus.
 
4. Matching ILP Loyalty Program:  You also get an equal ILP share after 12 months of continuity with the Entrepreneur program from your referral who upgrades. What that means is liken to an ICO, your monthly payment is accrued, and if you stay current for 12 straight months, we contribute to you a full 10% ILP and continue to offer this 12-month reward for ten years or your stop payment. This offer is limited to the first 1000 active upgrades.
 
5. Banner Impressions Exchange: You also get unlimited 1st level Banner advertisements in all of our traffic portals and Internet properties. This offer is incredibly valuable as it's considered prime real estate. Markethive properties are already receiving significant traffic, and as we grow, this traffic is included with the Entrepreneur 1 upgrade. Each E1 member gets an equal share of the total number of impressions from the massive traffic Markethive receives. 

Markethive has released the first of many money machines being the Banner Impressions Exchange (BIX). Non-Entrepreneur 1 members can also purchase banner impressions from the active Entrepreneur 1 associate who wishes to resell their impressions. These banner slots will only be available to buy from current Entrepreneur 1 members. Now that's a cool little business right there! 
 
The Banner Impressions Exchange is where any E1 associate can create a Banner Ad business within the Markethive system by listing their unused Banner slots/impressions up for bid. Choosing to transact with MHV is very easy as payments are automated within the system. You may also transact using BTC, ETH, Paypal, and others; however, you need to manage the transactions as the seller.
 
 6. Press Release Program: Markethive will also be delivering a Press Release system as a hybrid liken to PRNewswire (traditional distribution) to include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com, Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry. Our Media List will be greater than 4000 media organizations, journalists, reporters, bloggers, producers, freelance writers, and editors across print, online, blogs, radio, and television.

 It will also publish to our growing social network followers (146,500 and growing via MH subscribers) and increasing WordPress blogs. When Markethive reaches 1 million members, our Social Following is projected to be at (700,000 – 2 million followers total) and about 150,000 WordPress sites. 

These WordPress sites will be mini news media and vertical news media like https://aimhigh.news along with publication to Markethive's portfolio of sites like https://Markethive.com, https://Markethive.net, https://allaboutco.in, https://aboutbitco.in, and https://aboutco.in.
 
Cointelegraph, a vertical tech news media organization, which charges about $8,500 per release with an Alexa rank (2,622), social followers (1.3 million), and 16,000 subscribers justifies their price. Markethive's press release will be priced accordingly and increase as our subscribers' reach grows. The second-biggest digital news media site to Cointelegraph is CNN, with an Alexa rank (15,665) that charges $1800 and only posts to their main site front page.

The Entrepreneur One Upgrade will include one Press Release per month for life as long as your Entrepreneur One Upgrade remains active and current. The free press release does not roll over, although additional Press releases will be discounted.

7. Sponsored Article Program: Sponsored content is a piece of brand journalism that lives on a publisher's website. The publisher's staff usually writes it, so the article matches the rest of their content's tone and voice. The Sponsored Article is published to the same distribution Markethive articles are posted on plus, notification of articles are sent to our social network, and 1000s of connected WordPress sites. Sponsored articles run from high-end media sites like Cointelegraph for $7500 to an average of $1200 for most other media systems in the general markets.
 
8. News Feed Boost: Entrepreneurs get one news feed boost (publish a post to the entire membership) per month. This does not accrue.
 
9. Co-Op Customer Acquisition Program: Markethive strategic campaigns will designate 60% to 80% of our revenue into Marketing and Advertising campaigns. These campaigns will point to Markethive assets like:

• Markethive.com
• Markethive.net
• Aboutco.in
• Allaboutco.in
• Aboutbitco.in
• Ewav.net
• Iwav.net

Traditional Customer Co-Op programs charge $50 to $100 per customer. Cooperative marketing programs foster teamwork between a brand (Markethive) and its channel partners (Markethive Subscribers). Channel partners often don't have large marketing departments. 

Markethive is more equipped to create professional advertisements and deal with media placement. Markethive Entrepreneur Upgrade subscribers generate the demand, and Co-op marketing programs take advantage of the sales channel's local presence. This benefits both the partner and the brand.
 
10. Commerce Portals: To sell on our commerce portals, like Big Kahuna (A website builder like WIX), Beelancers (A freelancer service like Freelancers), Markethive Exchange (A full-service crypto exchange like https://idex.market/), you must be an active Entrepreneur One Upgrade to sell or trade. This eliminates processing fees and commissions found on Freelancers, Upwork, Guru, etc. 

Buyers have no obligation other than free registration with Markethive. This change in services where it is traditional to be constrained into the platform and pay high processing fees and commissions are eliminated with the Markethive Entrepreneur Upgrade system.
 
11. Crowdfunding Portal: If Markethive engages (likely we will) with a crowdfunding campaign, promoted to top crowdfunding systems like ICOranker, ICObench, Tokentops, Airdrops.io, and Cryptoslate.com, etc. We will be sharing the campaign traffic via all Entrepreneurs through our crowdfunding portal @ Markethive.io and giving all Entrepreneur Upgrades their own self replicated portal to help in the campaign. 

These portals will earn equal matching shadow shares if they bring in new ILP purchases and be traffic portals acquiring new members.
 
12. Texting: Ability to send a text to your Associates. Limited to one per day per Associate
 
13. Upgrade Groups to Store Fronts: Storefronts have landing pages, forms, shopping carts and designed to act as a vertical eBay or Affiliate portal.
 
14. Advertise to the Calendar: Publish events to your calendar included in the main Calendar page within Markethive.
 
15. Video Advertising: A video ad portal will be included with the Entrepreneur One, similar to the banner portal.

 

 

Let's Look At The Numbers Of The ILP Income Potential

The E1 Associates' share of the ILP represents 20% of the net revenue of Markethive and, based on real internal statistics and tracking, the projections indicate that by 2023 a member base of 500 million will yield a monthly income of $5.6 billion. 20% of that equals $1.2 billion allocated for the ILPs, divided by the maximum of 1000 ILPs, and returns a $1.2 million payment per ILP. 1/10th of that ILP (earned via the E1 upgrade) returns a monthly payment of $120,000. 

Even the external statistics confirm Markethive's projections, like our Alexa Ranking currently sitting at 3,797 at the time of writing, display Markethive is at the top 3 of similar sites in the industry. Blockchain technology and cryptocurrency have made it so easy for Markethive to pass on the benefits and wealth to the community. 

This opportunity of upgrading to the Entrepreneur One loyalty program where you will receive a 1/10th iLP every year you are active and current will soon disappear, so don't miss out. Instead of a few investors taking the lion's share of the profits like all other platforms, Markethive is giving you the chance to be part of the early adopter phase. You will own a piece of this next-generation social market network that includes everything you need to be successful online. 
   
It's not about the bottom line for Markethive; it's about you, the member, the "rank and file." You are a virtual owner of Markethive; it's your company where you receive valuable tools and considerable returns from the ILP. The ILP is on track to commence revenue payments early next year and will grow as Markethive grows.

 

 

Moving Forward

As Markethive moves forward, we will be introducing some entry-level loyalty programs offering some extra fundamental services for those who cannot upgrade to the Entrepreneur 1 level. Stay tuned for that. The Apprentice Program will be entry-level available, costing a fraction of an E1 upgrade; however, it will not include the ILP increments. 

And of course, don't forget about the Referral Program that will unlock your Micropayment Faucet System. The Bounty program, Hive Rank, and MHV HI-LO game bring gamification to the Markethive ecosystem, making it fun, exciting, and increasing your earning potential within the hive. More about this in upcoming articles. 
 

 

Everyone Succeeds

Markethive truly wants everyone to succeed and as we are blockchain driven with our own consumer coin, (MHV), this is a reality and very much the future of social market networks. Now there is a real place to earn real online income while doing what you love. 

You can feel safe in knowing your data is protected and self-sovereignty is paramount in this collaborative environment. You are respected as an individual and your loyalty will be rewarded as Markethive is on track and on time with its milestones and set to deliver the additional promised services. Markethive’s traction is increasing exponentially and it’s all coming together as the next generation Market Network in a league all of its own.

 The Entrepreneur One Upgrade is a reciprocal blessing of a divine vision. 

How can you forge your future as an Entrepreneur and get your share of ILPs with the Entrepreneur One Loyalty Program? By clicking on this link… https://markethive.com/?upgrade

 

 

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

Wall Street’s Narrative of the American Dream Is One Of 
Deception

 
With the entrepreneurial spirit, the qualities of integrity, wisdom, and benevolence manifest, which achieves much more than just a fat bank account. 

 

The Inspiring Story of Entrepreneur Teeka Tiwari

I didn’t always have a Porsche 911 GT3 RS. I didn’t always have a multimillion-dollar real estate portfolio. And I certainly didn’t always have the freedom to travel the world, first-class, with my family and loved ones. Had you met me as a child in Britain’s foster system, you never would’ve thought I’d be writing this today. 

You see, I grew up dirt poor. Food stamps, clothing vouchers, free school lunch – the whole nine yards. My early years were spent ping-ponging between group homes, foster homes, and hospital wards (I was very ill as a child).

Looking back, I was an outcast in many ways. I was ashamed of being in foster care and would lie about it. As far as anyone else knew, I lived with my mother. That meant I was socially isolated. I couldn’t take the risk of people finding out, so I kept everyone at arm’s length. Sitting here 35 years later, I have no idea why I cared so much about other people knowing I was in foster care. But I did.

With everything I had stacked up against me, I had one thing going for me: a dream. I know that sounds corny… I think it does, too. But my dream of a better future allowed me to bear the burdens of my present. I don’t know what I would have done without it.

I dreamt of a better life – one where I could come and go as I pleased on my own terms… and buy what I wanted for those I cared about. I even went so far as to cut out pictures of New York City’s skyline. I imagined myself walking between the skyscrapers… living the life of a Wall Street hotshot. 

You have to understand how absurd that dream was at the time. Here I was – a 13-year-old boy with no connections, no prospects, an average student lodged deep into the British foster care system. By all reasonable observations, my dreams were delusional. And many good-intentioned people tried to talk me out of them.

But I was stubborn. I refused to believe the “good life” was only for a secret select few. I don’t know why I believed this… but I believed if I looked long enough and worked hard enough, I could find a pathway to my dreams. All I had to do was keep looking and keep trying.

My Path to My American Dream

Finally, I got my first big break, and it took me to New York City. (How that came about is a story for another day.) On July 9, 1987, I touched down in America at JFK International Airport with only $150 in my pocket. Soon enough, I was working three jobs. And I offered to work for free on Wall Street… until a Wall Street bigwig gave me a shot.

Make no mistake, I had humble beginnings. I started off as an assistant for the big-time brokers. But “assistant” is too fancy a title. I was a glorified gopher. I was the guy getting the coffee, the dry-cleaning, the breakfast order, the lunch order, etc. I never complained. I was just happy to be in the room. As my brokers bossed me around, I acted like a sponge, soaking in all the knowledge I could. And much to my mentor’s surprise, I aced the Series 7 brokers exam.

In two years, I became the youngest vice president in Shearson Lehman history. After 15 years on Wall Street, I left and ran my own successful hedge fund for a decade before retiring. And today, I’m living my American Dream.

Here’s why I’m writing this… Everything you’ve been told about achieving the American Dream is wrong. And I want to change that…

My Dream Came at a Cost

It took me two years to attain my dream of working on Wall Street. But it came at a cost… I couldn’t help but shake the feeling it was happening at the expense of other people’s dreams. 

Wall Street trained me to focus on putting fees first and customers second. For years, I toed Wall Street’s line that it takes 40 years of sacrifice – of locking your money away in fee-laden funds – just to achieve your dreams. But behind your back, I saw them laughing at you – the clients we were supposed to help.

You see, Wall Street has spent billions of dollars conditioning you to keep your money with them your whole life. That’s how they get all their fees. They don’t want you to be rich. They don’t want you to be financially independent. They want you constantly putting your money in their high-cost funds for the next four decades… so they can buy their fancy cars, put their kids in nice schools, and go on their great vacations.

One day, it hit me. I had become a parasite. I was feeding off others without providing value in return. As I faced that realization, I knew I had to make a radical change. So I quit my job… leaving millions of dollars on the table. I decided to launch my own independent research firm to share my insights with regular investors. I started building my life around the idea of giving others value in order to receive value.

 

Turning the Tables

Since leaving Wall Street, my goal has been to help create more millionaires than any other financial newsletter editor in the U.S. And I’m proud to say my ideas have helped numerous Americans achieve their dreams… I know this year has been rough. In the first 12 weeks of the pandemic, over 40 million people lost their jobs. At the same time, we’ve seen billionaires collectively grow a half-trillion dollars richer.

So people are saying, “Forget the American Dream. I’d just like to get back to even.”

https://www.brownstoneresearch.com/authors/teeka-tiwari/
 

The Rise Of The Entrepreneur

Teeka's story embodies an Entrepreneur's qualities and identifies some additional challenges brought on by the Big Bank's and Main Stream Media's brainwashing and misdirection techniques. The opportunities for success and financial freedom are still plentiful but have taken on different forms with the massive changes going on in the world today.

To identify and take advantage of these emerging opportunities in the most efficient manner requires an Online Digital Presence with the necessary tools that are integrated into a system that provides transaction speed, privacy, and security built on Blockchain technology.

Currently, there is only one system that provides everything today's successful entrepreneur needs on one platform. 

The Markethive Inbound Social Marketing platform has it all. Their tools include email autoresponders, blogging platforms, storefronts, landing pages, social media broadcasting, tracking analytics, SEO, backlinking automation, messaging, e-commerce, and SEO, and more. 

Markethive is a Blockchain-driven system with cryptocurrency and all the fundamentals required to facilitate a successful, long-term business, building loyal customer relationships.

Integrally, it's a meeting place for aspiring entrepreneurs of all niches from all walks of life, where they can learn and earn in a collaborative culture. Markethive is a sovereign platform, built for the people, by the people, and of the people.  

This platform is a dream come true for all individuals and companies requiring a presence online in a world much maligned by monopolies. 

For additional information or to become a Free Member of Markethive, Click on the Banner below:

 

 

Gene Aasen
A Markethive Entrepreneur and a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

 

THE FUTURE IS BRIGHT FOR MARKETHIVE… 

…and all who sail in her

"Where there's a will, there's a way". 

Markethive has come a long way since the days of being the first automated marketing platform back in the mid-1990s. Thanks to the onset of Blockchain technology and the innovative culture of Markethive, with its visionary leaders, C.E.O., Thomas Prendergast, and C.T.O. Douglas Yates, we have seen significant progress with each milestone accomplished along the way in a timely fashion. 

Throughout Markethive's evolution, we have experienced some adversity, and Markethive has prevailed because it's driven by the divine vision of the omnipotent Lord, God. Today's global landscape of spiritual war has only made it more vital to move forward to the next level to deliver the fruits of our labors and goodwill. 

As explained by Thomas Prendergast,

"Markethive is our life's work. We do not build it for our own wealth and recognition. We aspire to build it to give the Lord all the glory, that in reality, we are but the masons, the carpenters, and the Lord is the architect and the main contractor." 

Given the repudiation of mainstream social media and the like, this is Markethive's time to shine. 

 

 

What Is Markethive’s Current Worth? 

The team behind this monolithic project is driven non-stop, working around the clock to render Markethive Adsense friendly, gain approval, and get the green light with external ad agencies to turn on this advertising revenue stream. 

The first will be Markethive.com, which will then branch out to Markethive.net, .org, and the many other domains Markethive has acquired. 

These added revenue streams will see Markethive in profit, and subsequently, the current I.L.P. holders will start receiving the promised dividends.    

The potential income for Markethive with these revenue streams is currently estimated at $426,540 per month, reaching a number into the millions per year, as shown in this independent study.

Markethive’s Current Goal Is Fast Approaching

Markethive's imminent goal is to move into the profit column with this added revenue and start paying out on the I.L.P.s as well as launching the Markethive Coin (M.H.V.) onto the exchanges to provide value and liquidity for the Markethive community. 

Markethive, the company has purposely not engaged any venture capitalists to assist in a more rapid advancement as its goal is to share the profits with the loyal users of the Markethive platform. 

The expected future forthcoming advertising revenue will give us the ability to move forward as planned. It's happening now as the ad agencies have approved Markethive and now awaiting activation. 

Markethive is the next generation of social media and inbound marketing on the blockchain, growing and becoming more prevalent each day by giving the power back to the people.   

 

 

Still Time To Join Our ILP Family

I reiterate, this is happening now; however, there is still time to join the I.L.P. family. You can purchase an I.L.P. or a percentage thereof by contacting C.T.O., Douglas Yates, or C.E.O. Thomas Prendergast on our Telegram channel. 

Or become an Entrepreneur One loyalty member by clicking on "Loyalty Programs" in the Markethive Home page's main menu. Time is limited with this offer, so don't delay. 

To find out more or refresh your memory about the I.L.P. read this article; THE INCENTIVIZED LOAN PROGRAM (I.L.P.) A Powerful Way To Spread The Wealth.

Helping us by being part of our I.L.P. family will bring great rewards. These reciprocal blessings are what make Markethive unique where the prosperity goes to the people of the Markethive Community.   

Thank you for your understanding, support, and above all, patience, as we move forward to accomplish another of our milestones and deliver on the I.L.P.s as promised. 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

BLOCKCHAIN – THE QUIET ACHIEVER 

Time For Trustless Trust 

Blockchain technology is what I consider to be a quiet achiever, and is subtly easing its way into the mainstream in many industry sectors that impact all of us in one way or another. Since my previous articles on Blockchain, we’ve seen an increase in the implementation of blockchain technology as now more than ever it has become a “time for trust”, as quoted by one of the big four auditing monopolies PwC.    

Without a doubt, Blockchain technology will have a beneficial effect on every aspect of business in the future, however, this is a gradual process that requires time and patience. Many traditional businesses are mindful of and watching this evolution, but sitting on the fence waiting for more examples of blockchain technology. Why?

Because traditional businesses will require more transformation when integrating Blockchain and will have to completely reconsider their processes to harvest the maximum benefits of this technology.  Meanwhile, companies with a culture of innovation lead the way into this new era of transparency and immutability. 

Although Blockchain was initially considered only suitable for banking, finance, and cryptocurrency sectors, we are now seeing the benefits in many other industries as well. Currently, we have a lot of solutions that are either in the pilot or beta phase or already being utilized in this enterprising way of not only keeping businesses honest but provides a range of benefits for the public.

 

50 Companies Already Using Blockchain Technology

101Blockchains.com compiled a list of the top 50 companies across a range of industries as indicated in the infographic above, however, I’m going to add an industry that is at the forefront with a metamorphic influence and used by billions of people. It’s infiltrated our daily lives and increasingly is a way of life for communication, work, and livelihoods.  

Numerous giants in this industry have been in the notorious spotlight for misuse of personal data, political bias, and tampering, questionable algorithms to name a few. If you haven’t already guessed, yes it’s social media, particularly Facebook, and will probably be the last, if at all, to align themselves with a transparent, public blockchain for the benefit of its users on every level. 

Truth About FaceBook’s Libra

Even Facebook’s yet to launch Libra coin that has recently come up against regulatory pressure is a private blockchain (permissioned) that uses an access control layer to govern who has access to the network making it more centralized. In other words, validators are vetted by the network owner, unlike public decentralized blockchain where applications can be added to the network without the approval or trust of others, using the blockchain as a transport layer. 

The Libra blockchain would more likely be for financial transactions only and will not benefit from the network effect.  Nor would the issues of privacy and data harvesting be addressed, in fact, Facebook, which ironically banned ads related to cryptocurrency and initial coin offerings, has not said how it might use blockchain technology, so a public blockchain, by its very nature, could well pose a threat to Facebook.

Blockchain is a distributed ledger with data stored across a network of computers and rules that are enforced by its many participants. It’s the opposite of Facebook, which is a massive centralized organization that controls all the infrastructure underlying the 2.7 billion global users on its proprietary social network.

Imagine…

Imagine a vast online network where we all hang out, chat, and buy things, but that’s not owned by Facebook, Google, or Amazon. That’s the vision many more people are seeing in blockchain technology as it becomes more understood. The companies using blockchain technology are actually securing their place in the changing ecosystem.

As 2020 comes to a close, there are now over 3 billion social media users around the globe using some form of social media, many are marketers, either for companies or in business for themselves. 

Blockchain technology as a foundation in social media will be able to solve the problems related to notorious scandals, privacy violations, data control, and content relevance. 

The integration of a decentralized blockchain ensures that all the social media published data remain untraceable and cannot be duplicated, even after its deletion. Furthermore, users will get to store data more securely and maintain their ownership. 

Blockchain also ensures that the power of content relevance lies in the hands of those who created it, instead of the platform owners. This makes the user feel more secure as they can control what they want to see. 

There are many upcoming social media platforms built on the blockchain, primarily used for sharing content through blogging and being rewarded with their native cryptocurrency. In my research, I’ve found some doing well, while others have tried and failed. Below I’ve outlined a few that stand out. They are each compared with a Web 2.0 platform or as close to it. 

Bitchute: is a peer to peer web torrent video sharing platform, predominantly funded by users’ donations and scaling memberships. Monetization including tipping creators’ content is handled by 3rd party processors via Bitbacker, Coinpayments, Paypal et al. The responsibility for payments are passed on to the user, not Bitchute. Primary user interests: politics, activism. Alexa ranking: 2,172. Comparison: Youtube.

Steemit: Steem blockchain-based social media platform. Earn Steem coin and Steem Dollars which is a USD soft-pegged asset to post, comment, and curate. Primary user interests: advice, finance, economics. Alexa ranking: 20,069. Comparison:  Reddit.

PeakD:  Underpinned by the Hive which is a new blockchain that originated as a fork of Steem. In February, TRON acquired Steemit, Inc., which allowed it to gain control over Steem. In response, several Steem nodes and users created Hive, introducing a new governance model that is designed to prevent anyone from gaining control over the blockchain.

Despite those differences, PeakD social media functions are very similar to those of Steemit. Users can post content on the social blogging platform, Peakd. Users receive HIVE crypto tokens for posting content and commenting on that content. Primary user interests: Blogging, miscellaneous communities. Alexa Ranking: 40,004 Comparison: Markethive Social Media Platform

Minds: is an open-source social media platform. You can earn Minds ERC20 tokens for contributions. Minds measure your contributions to the network on a daily basis and you receive a “Contribution Score”. They then calculate how much you have contributed to the network relative to the entire community. That determines the percentage of the Daily Reward Pool that you earn.

Users’ only receive credit for unique interaction, meaning you can only earn credit from another unique user once per metric per day. (eg. If a friend votes on my content 100 times in a day, I will only get credit for 1 vote).
Primary user interests: politics, activism. Alexa ranking: 11,591. Comparison: Facebook.

Narrative: is a user-governed social media platform for bloggers. Earn NRVE tokens to post, comment, curate, moderate, and own niches. Since its inception, some members of the Narrative community have incorporated and are negotiating a new platform with the aim to be reborn with a new platform name along with some improvements integrating to the new Discord server.  Primary user interests: n/a. Alexa ranking: 2,284,842. Comparison: Medium.

Memo: is a BCH blockchain-based social media platform. Earn BCH via posting. Data is stored directly to the blockchain, not the cloud, using OP_RETURN. Using the Memo OP_RETURN Protocol, the message you include with your transaction will show up as a post on the site. You can also use this protocol to like or reply to a previous memo.
Primary user interests: Bitcoin Cash, micro-blogging. Alexa ranking: 214,778. Comparison: Twitter.

However, According to Bitcoin.org the use of OP_RETURN is irresponsible in part because Bitcoin was intended to provide a record for financial transactions, not a record for arbitrary data. Perhaps Memo should build their own blockchain specifically for content and data.

SocialX: is a photo and video sharing blockchain-based platform. Earn SOCX crypto token rewards for contribution and licensing. SocialX is a community-driven social media platform allowing users to publish photos and video content. 

SocialX has created its own blockchain to tackle various challenges associated with blockchain-based projects including the decentralization of photos, video, and other media. 
Primary user interests: Varied content of a social nature. Alexa ranking: 2,223,697. Comparison: Instagram.

Indorse: Ethereum-based coding evaluation and assessment recruiting platform. Earn IND tokens for activity on the network. Primary user interests: coding, recruiting. Alexa ranking: 395,295. Comparison: Linkedin.

Markethive: built on blockchain technology, is a Social Market Network and much more than a social media or blogging platform. It incorporates all inbound marketing tools including SaaS, CRM, AR email systems, eCommerce, along with a digital media broadcasting platform. I am yet to find a blockchain comparison on the internet for Markethive. 

Earn Markethive coin (MHV) for every activity and engagement on the platform as a free member. Be rewarded for your loyalty while building your business online in a collaborative environment. Created for the struggling entrepreneur, delivering a sovereign platform so all have the opportunity to excel and prosper. Primary user interests: business, marketing, blogging, current news, commercial arts, entrepreneurialism. Alexa ranking: 3,152. Comparison: Marketo, Hubspot, LinkedIn.

(Alexa rankings and data retrieved on October 18, 2020)

Blockchain – A Real Differentiator 

Blockchain can be a real differentiator, a new technology with the potential to be a force for good, leaving centralized web 2 platforms behind with their tyrannical protocols.

Blockchain holds different meanings and use cases for different industries, with every industry being able to benefit from blockchain technology, however, by enlarge people still have limited knowledge of how blockchain can be a transformational change to all sectors.

Many cannot see beyond its association with cryptocurrencies and are confused about the differences between blockchain and cryptocurrency. A good way of understanding the relationship between crypto and blockchain is to compare it to an application on your smartphone. (e.g. Menulog or Messenger), and the platform on which that application is running (IOS or Android). Blockchain is the platform and cryptocurrency is an application that runs on the blockchain platform. 

The confusion stems primarily from the fact that the platform (blockchain) and cryptocurrency (Bitcoin) came onto the scene at the same time. The first time blockchain was recognized is when it took the world by storm as the technology behind bitcoin. When in fact, it was first conceptualized back in 1991 using the term “Timestamping”, which was basically an immutable ledger, long before Bitcoin.

More organizations are reassessing their operations as they do battle with the repercussions of the pandemic lockdown of 2020. It has accelerated many disruptive trends that will create entire new markets and displace others in the process. There is a shift towards new ways of working, communicating, and transacting online.

Trust Is Fragile

Trust is faltering, becoming an increasing issue in the digital world and organizations are clearly recognizing the importance of building trust with their people, customers, and business partners. They are paying far greater attention to the risks that undermine trust online such as fraud, data loss, or misuse along with many other forms of cybercrime. 

And in a more traditional sense we have all had to trust the institutions, middlemen, and the powers that be with our finances, documents, data, and the like, for decades, which has historically been the demise of society, even countries, almost becoming 3rd world. This type of trust will become irrelevant in the blockchain-enhanced digital world. 

A decentralized, immutable distributed ledger (blockchain) has been coined as a “trustless” protocol, meaning there’s no need for trust as in the traditional sense. Blockchain technology supersedes the old trust method, transforming into a “trustless trust”. 

 

An Emerging Technology Coming To Light

By integrating blockchain, organizations can build greater trust and transparency in areas such as certification, recruitment, commercial transactions, and the way they secure, share, and use data and content.

An increasing number of organizations are now seeing that blockchain technology provides an opportunity to change for the betterment of all, improving reputation, providing more growth and sustainability, build confidence, and propel any industry forward. 

 

Both Industries And Society Will Reap The Greatest Rewards 

PwC economists expect blockchain technology to bring benefits across a wide range of industry sectors and a lot of the value will be realized behind the scenes. This recent analysis in pdf format estimates blockchain technologies could trigger a $1.7 trillion boost in the global economy by 2030.  

They expect between 10% and 15% of worldwide infrastructure to be using blockchain within a decade with the biggest beneficiaries poised to be the public administration, education, and healthcare sectors. 

Also, wholesalers, retailers, manufacturers, and construction services will benefit from using blockchain to engage consumers and meet the demand for provenance and traceability.

There will be broader benefits for business services, communications, media, marketing, and advertising with the billions of users looking like winners with more of an equal opportunity to earn a living online. For ease, stability, and protection, blockchain technology will play a significant role in the next normal. 

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

SERIAL INNOVATORS HOLD ALL THE ACES
THE DIFFERENT DIMENSIONS OF INNOVATION EXPLAINED

Did you know a typical S&P 500 company in the 1960s, was estimated to be in business for more than 60 years? But nowadays the average lifespan is only 18 years? In order to survive in today’s rapidly changing world of technology, it’s imperative that companies stay relevant, so it’s become increasingly more important for businesses to be innovative. Innovation is an ongoing priority and the creation of innovation systems to perpetually foster creativity and agility is a purposed and proactive process, however, when done right the benefits for everyone involved can be tremendous. 

Where does this innovation come from? Doblin owned by Deloitte is a company with a focus on innovation, found that after examining over 2,000 business innovations throughout history, most breakthroughs aren’t always new products, startups, or rare discoveries. They observed that innovation can be categorized within a range of 10 distinct dimensions (as shown in the infographic) and applying a combination of these 10 types of innovation has resulted in well-known, long term businesses staying ahead of their competition.

 

What Does Innovation Look Like In Practice

Companies that have been around for years have leveraged each of these 10 types of innovation in the past as well as integrating new technologies to consistently create breakthroughs of new products and services. 

Image adapted from Visual Capitalist

 

Innovation Dimensions 1-4. “CONFIGURATION”

The first four types of innovation (according to Doblin) center around the configuration of the company, and all the work that happens “behind the scenes”. Tesla’s Elon Musk said back in 2016 that “the machine behind the machine” is more important than the product. The point here is that companies with strong innovation draw on the strength of their underlying innovation systems that integrate strategy, ecosystems, development, performance management, and more, making it into one seamless and mutually supportive whole. 

Have you heard the parable about the blind people and the elephant? Each person can feel and describe a part of the animal, but none of them can get a sense of the whole, because elephants are big and so are innovation systems. They are complicated and multifaceted involving people and teams from multiple functions. Innovation systems can’t be a one-hit-wonder. They need to be designed and consistently reworked to deliver the desired level of organic profitable growth. 

An effective innovation system takes time and experience to build, also practice as well as learning from successes and failures is essential. A company needs to reassess and revalidate all the elements of its innovation system which is the “machine that makes the machine”, to ensure that it is delivering maximum value. How a company along with its products and services are organized have a crucial downstream effect and enables innovations in other categories.  

Image adapted from Visual Capitalist

Two of the most interesting examples in the infographic are Google and Markethive. Both companies made internal innovations that empowered both their people and users resulting in further advancements downstream. 

In the case of Markethive, an inbound marketing company since 1996, embraced Blockchain technology 4 years ago addressing privacy issues for the user, cryptocurrency payment solutions, along with incorporating systems and all tools under the Markethive umbrella, required for the complete inbound marketing experience. Being the first Market Network of its caliber there is very little competition that provides users with an opportunity to earn an income within the platform along with their own private endeavors and cottage businesses. 

 

Innovation Dimensions 5-6. “OFFERING” 

People or users are likely to put an emphasis on a company’s offering above all other innovation categories. The way a product performs is important and more important are the improvements to product performance which can be a difficult type of innovation to uphold. A company with a deeply ingrained culture towards innovation with a focus on continual advancements will have a distinct advantage over the competition. 

This is where all dimensions of innovation come into play. Doblin recommends that all companies need to focus on combining multiple areas of innovation together. It creates a much more stable economic moat. 

_{Image adapted from Visual Capitalist}

According to Boston Consulting Group (BCG), Apple is on top of the leaderboard with a reputation for innovation, however, its company’s strategy is underappreciated. Intrinsically, Apple has put a great deal of thought into its ecosystem of products, ensuring they work together flawlessly creating additional utility. It also makes it harder for consumers to switch away from Apple. 

Markethive is also one-stop-shop creating ease of utility for newbie marketers and savvy entrepreneurs. It offers collaboration within the Markethive ecosystem as well as access to various platforms externally that serve a similar purpose. Historically, a leader in the field of inbound marketing, with its proprietary tools, has bundled individual products and services together along with integrating newer technologies to create a robust, scalable system, bringing more value to the user. No need to go anywhere else, it all comes to you. 

 

Innovation Dimensions 7-10. “EXPERIENCE”

The experience innovations are the ones where the users or consumers are most involved. It puts the company in the limelight as innovations in experience all get trialed by the users. It stands to reason that intense care is needed when rolling out these ideas.    

Service innovations enhance the utility, performance, and value of an offering, making the product or service easier to use. Customer engagement innovations are about understanding the aspirations of consumers and users and using those insights to develop meaningful connections between them and the company. 

 

Image from Visual Capitalist

Brand innovations help to ensure that customers and users recognize, remember, and prefer your offerings to those of competitors or substitutes. Great ones infuse a “promise” that attracts users and conveys a distinct identity. Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users.

 

A Collaborative Platform And Ecosystem; A Serial Innovator

More than ever collaboration has become an important part of innovation. Digital technologies enable collaboration platforms that create an ecosystem by bringing a group of organizations to build a new capability, product, or service offering. Ecosystems are dynamic environments and contain lots of varied entities with multiple sources of influence and can offer users a powerful way to build new revenue streams. 

Ecosystems trade in multiple currencies, not all of which are financial, because they exist to create value through collaboration. When an ecosystem wins, the participants and users win as well, always evolving, acquiring new members, and realizing new missions as and when they come to light. 

Markethive has done that by utilizing the Blockchain and cryptocurrency collaborating with high profile coin exchanges, along with upcoming joint ventures to streamline and provide a lucrative platform for all involved. Markethive’s platform is currently live in public Beta with the first of many unique initiatives being the Banner Impressions Exchange. A franchise for Markethive Entrepreneurs and a uniquely innovative, free-market way for all advertisers to gain exposure across many domains with substantial traffic.  

 

Entrepreneurial Collaboration Within The Markethive Ecosystem 

Collaboration is an integral part of the Markethive culture when it comes to user engagement. The first Market Network with a collaborative social media interface offers all the marketing tools, digital media, live training, and tutorials allowing entrepreneurs, marketers, commercial artists, and the novice to aspire and succeed in a fluid, collaborative and nurturing environment. 

Markethive saw a need and what is lacking in the existing stand-alone social and marketing platforms and created a blockchain-driven ecosystem with its own consumer coin. A decentralized platform in which all users’ data is protected which means;

• compromising users’ data becomes impossible. 
• A meritocratic system negates being banned or suspended
• Blogcasting and messaging cannot be tracked across the web

By storing your data, information, activities, and publications across a network of computers, known as data centers, the task of compromising your data becomes literally impossible.

Markethive’s infrastructure also facilitates;

• A free marketplace where all artists and entrepreneurs can showcase and distribute their products, monetize, and get paid without the fear of reducing or losing their revenue or Markethive account. 
• Protects the users’ against losses as transactions are done within the Markethive Platform.
• A complete turnkey financial system within Markethive which enhances economic velocity.
• A free market media and content publishers with a reach well beyond existing social and market networks. 

All users have the opportunity to increase their brand awareness and financial status within the Markethive Ecosystem while building and monetizing their own private businesses. Coupled with its data centers and plans to deploy a multitude of mining hives distributed globally that will create massive surplus electricity built on a total 100% green energy that supports the core distributed decentralized data-based systems using dWave or quantum computers which utilizes the advanced theoretical technology of multiple parallel universes. 

That core of decentralized dWave database systems has a matrix/network of the blockchain around it. Monitoring, securing, and facilitating the massive database system. As it’s built on a higher generation blockchain that makes it possible to handle large social groups.

 

Conclusion

This is all very Web 3.0 and we are just at the beginning of a monolithic venture of innovation. Markethive’s culture is one of innovation, based on the power of Organic Intelligence (OI); other social and media cultures’ are one of subordination and intrusive Artificial Intelligence (AI). 

The online world where a large portion of the global population now exists is perpetually and rapidly advancing. People’s attitudes are changing with a rebellious nuance as they wake up to the dictatorial and harvesting for profit and control of Web 2.0. Markethive with its divine ethos is on a powerful mission to change this narrative and with its finger on the pulse of innovation will surely make it happen. 

The rise of the entrepreneur and the fall of destructive forces in our social platforms are here now.

The Markethive team is working around the clock on the wallet, KYC protocols, and exchange listings. We have some extremely exciting systems in the making so come to the weekly meetings on Sundays. The link to the meeting room can be found on the Markethive Calendar. 

 

 

References: Visual Capitalist – DOBLIN

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING

Can we really trust AI to maintain and elevate our business without us in the driver's seat? 

We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle. 

Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…

All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line? 

A Collision Course: AI Marketing, People and Process

Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with. 

With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.   

Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection. 

 

Creative, Trustworthy, Curation Is A Thing 

For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale. 

You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days. 

Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is. 

A Shift In Content Marketing

In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms. 

People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience. 

Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.

Curation At HBO

One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”. 

It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.

HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.

 

The Broader Internet

We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention. 

The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.

Now you may be thinking, why can’t the machines do this for us?  Wouldn’t artificial intelligence and automation be better at this? 

It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.   

Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.

It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever. 

In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.

I acquired some very insightful perspectives from Brian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter. 

Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,

“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
 

Email Marketing – Undisputed Champion

Although we have all the tools at Markethive, such as a blogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasing traffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media. 

It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing. 

So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails. 

Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.

 

Curated Email Newsletters

When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.  

Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.

That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine. 

So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list. 

On the other hand…

you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play. 

I don’t think so. I must agree with Brian Clark when he says,  

“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.

But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”

It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.

AI and Blockchain

Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams. 

AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
 
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.

 

Another Feather In The Cap Of Humanity

So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda. 

That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.  

Conclusion

The Markethive platform can help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank. 

Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use. 

We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
 
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there! 

Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING

Can we really trust AI to maintain and elevate our business without us in the driver's seat? 

We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle. 

Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…

All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line? 

A Collision Course: AI Marketing, People and Process

Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with. 

With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.   

Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection. 

 

Creative, Trustworthy, Curation Is A Thing 

For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale. 

You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days. 

Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is. 

A Shift In Content Marketing

In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms. 

People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience. 

Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.

Curation At HBO

One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”. 

It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.

HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.

 

The Broader Internet

We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention. 

The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.

Now you may be thinking, why can’t the machines do this for us?  Wouldn’t artificial intelligence and automation be better at this? 

It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.   

Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.

It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever. 

In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.

I acquired some very insightful perspectives from Brian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter. 

Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,

“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
 

Email Marketing – Undisputed Champion

Although we have all the tools at Markethive, such as a blogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasing traffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media. 

It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing. 

So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails. 

Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.

 

Curated Email Newsletters

When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.  

Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.

That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine. 

So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list. 

On the other hand…

you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play. 

I don’t think so. I must agree with Brian Clark when he says,  

“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.

But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”

It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.

AI and Blockchain

Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams. 

AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
 
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.

 

Another Feather In The Cap Of Humanity

So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda. 

That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.  

Conclusion

The Markethive platform can help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank. 

Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use. 

We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
 
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there! 

Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

HACKS, CENSURE, CENSORSHIP IS RIFE – DECENTRALIZED SOCIAL MEDIA ARISING TO COUNTER CHAOTIC MAINSTREAM MEDIA

July 15th, 2020 will most likely go down in history as one of the worst days for Twitter in its 14-year reign as the platform that everybody who’s anybody has an active profile and trusts that their account is secure. It is known as the political discussion platform that world leaders use among other high-profile celebrities and apart from Twitter using its power to effectively flag and censor content they deem disinformation or not acceptable by their standards, it seems hackers can also mess with the accounts.   

An overwhelming hack that was reportedly taking advantage of internal tools by convincing a Twitter employee to assist in the hijacking of many high-profile accounts which enabled the hackers to take control and solicit Bitcoin donations. Among compromised accounts were those of U.S. presidential candidate Joe Biden, former U.S. President Barack Obama, Google, Apple, Warren Buffett, Elon Musk, Kanye, and Kim West along with many well-known people in the crypto space. 

The scale of the attack was enormous but apparently the financial reward was minimal. These hackers brought a $28 billion company to its knees but it seems they only collected a trifling $120,000 in Bitcoin. 

Twitter’s reputation is the real casualty as the impacts are multifold. It’s now evident the hackers had access to private communications for the accounts they penetrated and could’ve been used for much more destructive nature than just scamming crypto. Nevertheless, high-profile accounts were embarrassed, associated with scammers, and locked out of their account, regardless of any security measures they may have taken.  

Given the nature and standing of the users, it’s a mystery how and why it’s even possible for Twitter employees to usurp any account on the platform. While hacks of centralized services are quite common these days, they are rarely broadcasted in such a direct, explosive manner in real-time. 

This period of chaos and confusion went on for several hours and the hits on more accounts continued. Twitter’s response was slow and disorderly and although they must’ve been aware of what was happening, they were either unable or unwilling to shut down the platform during the pandemonium. If the report from vice.com Motherboard is accurate regarding the hackers having assistance from a Twitter employee on the inside, it makes Twitter’s controls look exceptionally weak. 

Accidental Reveal

Furthermore leaked screenshots revealed more information about Twitter’s secretive abilities to control accounts and narratives on the site. This is most damning as it is evidence that Twitter is aggressively deleting from the site and contains such keywords as ‘trends blacklist’ and ‘search blacklist’ which seems to show that Twitter does exercise some editorial bias at what content receives algorithmic boosting and what doesn’t.

This accidental reveal of Twitter’s deboosting tools will strengthen the critics’ view that Twitter is a partisan, editorializing service rather than the neutral one it claims to be. It has also been aggressively pursuing more controls alongside algorithmic, rather than chronological timelines. 

Fact-checking handled by the Moments team at Twitter is a bone of contention. It’s a challenge in areas like science and medicine, where respected authorities enforce established standards of knowledge, but it’s almost impossible in politics.

For instance, flagging President Trump’s Tweets was gutsy but seen as clumsy and although they may be experts on compiling social media posts arranging them into a narrative, it hardly qualifies them as master arbiters of truth.

Plus there’s more direct intervention in trending topics and when you consider that all of these measures make up an arsenal to control speech, it seems the perfect juncture for an autocratic oligarch to censure any discourse involving influential people. 

 

Time To Move On

We’ve come a long way since the first video of a day at the zoo on YouTube, another tech giant receiving bad press for its censorship, which has escalated into class-action lawsuits. What started out as a novel way to communicate, find friends, and deemed as “fun”, is now hazardous to our health, wellbeing, and privacy, even livelihood. 

We have been subject to numerous breaches of trust, and control by the centralized big tech platforms that have become commercialized and overtly politicized, and therefore intervene in political disputes by de-boosting particular topics and also selectively banning individuals, in some cases companies with a concept, idea or technology that threatens the status quo. 

There is growing unrest among users on these platforms that have an established model of total control, including ownership of all users’ content which retains the discretion to both monetize or “cash in” on user-contributed content and kick users off the platform for any reason.

Property rights of users’ content creation should extend to these social media platforms, however, given the current balance of power between the users and platforms, it’s not likely to happen within the current crop internet oligarchs still in the centralized Web 2.0 era. 

Instead, we are seeing a number of social media and video platforms that are censorship-resistant with a focus on privacy emerging.

 

Snapshot of LBRY.TV homepage

LBRY.TV, a video-sharing platform is decentralized with its neutral protocol that allows anyone to post content without reprisal, and stores this information on an immutable blockchain. According to CEO, Jeremy Kauffman, every time a crypto personality gets banned from a big tech platform LBRY has an influx of new users. He says, 

 “If platforms want to make the error of enforcing their political biases on their users, let the free market provide competitors like LBRY that make this problem obsolete. Innovations like LBRY make it so that the interference of Twitter and YouTube is technologically impossible.” 

Notably, LBRY specifies the wanton power to censor and deplatform that centralized platforms apply is one of its motivations for being here and is experiencing positive growth.

 

Snapshot of Minds.com newsfeed

MINDS.COM is a blogging platform that emphasizes its minimization of privacy concerns and self-described as a free “crypto social network” that upholds internet freedom. Founder and CEO, Bill Ottman aims to provide a spying free alternative to mainstream social media and pointed out that surveillance by default with little transparency into how a user’s data is used and sold. He says,

“The growth is typically a direct result of scandals with mainstream media platforms. Every day there’s a new scandal. People are looking for alternatives and want to diversify … The trend is towards open source. We’ve seen this happen in other areas already.”

The Minds platform has plans to add several new features this year and is researching the possibility of a decentralized reputation system. Meanwhile, its growth continues as it is currently trying to attract users from India where the government has banned 59 Chinese apps at the end of June this year. 

Necessity Is The Mother Of Invention

Since working and earning a living from home particularly online-based has become more popular and seen as a necessity in a growing number of cases, there is a platform focused on developing a complete self-sovereign ecosystem for the entrepreneur of all niches and individuals from all walks of life at any level of expertise. It does not discriminate. 

 

Snapshot of Markethive.com newsfeed

MARKETHIVE.COM is the not-so-vertical social market network media broadcasting platform that encompasses all facets of inbound marketing and digital media, built on the blockchain and takes privacy, transparency, censorship, and the ability for users to attain financial freedom very seriously. 

With a built-in newsfeed and messaging system enabling users to collaborate, along with a philosophy, in which users can freely associate and disassociate with – but not ban – other accounts, allows for the coexistence of mutually acrimonious individuals without relying on censorship from management. 

Founder and CEO, Thomas Prendergast says Markethive is a sanctuary to the millions who struggle. Markethive is just getting started. People have been making money with Markethive for years as an inbound marketing platform and saving money from tools that elsewhere would cost a lot of money. Today it has evolved into so much more including storefronts enabling the users to establish or participate in cottage businesses under the Markethive umbrella. He says,

“Markethive is a philanthropic endeavor. To give, not take, to help not exploit. Markethive is a vision with a mission – To empower and bring prosperity to every living soul with a purpose…even if that purpose is only to be free from the shackles of the Social Media tyranny we all face.” 

Still, in BETA, the continuous growth of Markethive is noteworthy as all aspects of the free inbound marketing systems are currently operational along with the micropayment faucet system and airdrops, with the release of the wallets and messenger app just around the corner. Markethive is also preparing for its video platform, conference hub, and ecommerce APIs, along with numerous loyalty programs.

The image below is a comparison chart of leading platforms in the industry and what they offer.

Problem Solved 

Each of these platforms has a monetary incentive in the form of their own cryptocurrency with its primary purpose to free and empower the people and with the politicization of Facebook, Google, and other social media giants, Web 3.0 with crypto is a sign of the times upon us. 

Although there is pressure on the tech giants from critics to stop their behavior and implement some form of decentralization, many say this would not be an easy task and not likely to happen. Even if they did, the way they behave in so many other ways is questionable. 

It has become evident that the solution to an overbearing problem is a social internet built on a decentralized blockchain where users can own and operate without the risk of losing their fundamental right to free speech, sovereignty with a capacity to prosper on all levels. 

This is a new era with the evolution of technology and the next generation. What would be even better is if these stand-alone vertical platforms work towards becoming interoperable thereby creating a collaborative network across the internet.

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.