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Can Blockchain, A Swiftly Evolving Technology, Be Controlled?

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Can Blockchain, A Swiftly Evolving Technology, Be Controlled?

   Blockchain is an exciting technology,

but for it to go mainstream governments must be able to regulate it.The headlong pace of technological change produces giant leaps forward in knowledge, innovation, new possibilities and, almost inevitably, legal problems. That’s now the case with blockchain, today’s buzziest new tech tool. The ConversationIntroduced in 2008 as the technology underpinning Bitcoin, a digital currency that is created and held electronically without any central authority, blockchain is a secure digital ledger for any kind of data. It simplifies record keeping and reduces transaction costs.Its range of applications in commerce, finance and potentially politics continues to widen, and that has triggered a debate around how to regulate the tool.

Goodbye middleman

Because it does not require a centralised authority to verify and validate transactions, blockchain enables people who may not trust each other to interact and coordinate directly.With blockchain, there is no middleman in peer-to-peer exchanges; instead, users rely on a decentralised network of computers that interact through a cryptographic, secure protocol.Blockchain has the ability to “codify” transactions by deploying small snippets of code directly onto the blockchain. This code, generally referred to as a “smart contract”, executes automatically when certain conditions are met.

An early example of smart contracts are the corporate-oriented digital rights management (DRM) systems limiting uses of digital files. Having DRM on your ebook may restrict access to copying, editing, and printing content.With blockchain, smart contracts have become more complex and, arguably, more secure. In theory, they will always be executed exactly as planned, since no one party has the power to alter the code binding a given transaction.In practice, however, eliminating trusted brokers from a transaction can create some kinks.

One high-profile smart-contract failure happened to the DAO, a decentralised autonomous organisation for venture capital funding.Launched in April 2016, the DAO quickly raised over US$150 million via crowdfunding. Three weeks later, someone managed to exploit a vulnerability in the DAO’s code, draining approximately US$50 million worth of digital currency from the fund.

The security problem originated not in the blockchain itself but rather from issues with the smart-contract code used to administer the DAO.Questions arose about the legality of the act, with some people arguing that since the hack was actually permitted by the smart-contract code, it was a perfectly legitimate action. After all, in cyberspace, “code is law”.The DAO debate raised this key question: should the intention of the code prevail over the wording of the code?

A new legal realm

Blockchain proponents envision a future in which entire companies and governments operate in a distributed and automated fashion.But smart contracts pose a series of enforceability issues, which are outlined in a recent white paper by the London law firm Norton Rose Fulbright.How can we resolve disputes arising over a self-executing smart contract? How do we identify what types of contractual terms can be properly translated into code, and which ones should instead be left to natural language? And is there a way combine the two?

It is not yet clear that code can address the necessary levels of complexity to replace legal language. After all, the vagueness inherent in the language of law is a feature, not a bug: it compensates for unforeseeable cases that must be assessed on a case-by-case basis in a court of law.

Traditional contracts acknowledge that no law can index the entire complexity of life as it is, let alone predict its future development. They also precisely define terms that can be enforced by law.Smart contracts, by contrast, are simply snippets of code both defined and enforced by the code underpinning the blockchain infrastructure. Currently, they do not have any legal recognition. This means that when something goes wrong in a smart contract, parties have no legal recourse.The DAO’s founders painfully learned this lesson last year.

The creative friction of the law

If blockchain technologies are ever to go mainstream, governments will have to set up new legal frameworks to accommodate such complexities.Positive law prescribes behaviour and penalises non-compliance. It can encapsulate the normative ideal that a respective government seeks to achieve, demonstrate an ethical vision for society or reify the power structure of the current regime.Technological developments, on the other hand, are often oriented toward profit and change.There’s an inherent tension here. Laws may delay the development of technology and hence hurt the competitive advantage of an entrepreneur or even a state.

Take the case of nanotechnology regulation in the European Union versus in the United States. European law so mitigates risks that it may end up limiting the technology’s potential, losing its competitive edge against the US.That’s another fact about the law: slow and reactive, it can be a gross annoyance.But ever since technological advances began speeding along on an exponential curve last century, the law has played a critical role in helping societies maintain certain previously negotiated standards for cohabitation.Harvard Law professor Lawrence Lessig on the law and blockchain technologies.

Our legal system may sometimes seem antiquated in today’s fast-moving world. But before changing our laws to accommodate new technologies that may (re)define our lives, it is important to have room for debate and time for social struggles to take place.The law serves this function of creative friction. It can restore human agency against fierce technological development.Given all the excitement over blockchain technologies, it is probable that interested parties will soon enough seek legal recognition and state-sanctioned enforceability of smart contracts.

These emerging technologies are still too new to have been subjected to a sufficiently thorough analysis of their social, economic and political implications. More time is also needed to assess how blockchain could be deployed in a socially beneficial way.Blockchain technology seems poised to constitute an important component of tomorrow’s society. The legal system – slow-paced as it is – might be just what we need at this juncture to ensure that this new tool is deployed in a way consistent with established principles and values, with the common good at its core.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Microsoft’s Blockchain Supply Chain Project Grows to 13 Partners

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Microsoft's Blockchain Supply Chain Project Grows to 13 Partners

  

Project Manifest, is gaining traction with potential partners,

 the effort to track everything from auto parts to medical devices remains tightly held under non-disclosure agreements. Still, that isn't stopping those involved from dropping hints about the group's progress. Soon after providing a sneak peek at the technology last week, Dan Doles, CEO of supply chain tech firm Mojix, revealed plans for an upcoming test, describing a more academic project being spearheaded by another Project Manifest member, Auburn University. In total, Doles said a group of more than a dozen companies is now working on the project in the laboratory.

He told CoinDesk:

"We're working with the lab down there, they've lined up seven retailers and six brand owners to participate in this."

Revealed exclusively to CoinDesk in January of this year, Project Manifest debuted just a week after Microsoft and Mojix confirmed the participation of two professors and 10 students in the project. Further, while details of Project Manifest’s work with Auburn University's renowned RFID Lab are not being disclosed, lab director Justin Patton told CoinDesk that a white paper is currently being developed and that the names of additional participants are likely to be revealed upon completion.

To give an idea of the scope of the work being undertaken by Auburn University's lab, sponsors include Mojix, along with Amazon, FedEx, Target, Home Depot and more. By making improvements to traditional radio frequency identification (RFID) technology, and combining it with the electronic data interchange (EDI) transaction standard, the group has already been able to make improvements to the traceability of supply chains using existing centralized databases, Doles explained. However, Mojix and the rest of Project Manifest are now working to turn a distributed ledger into the "connective tissue" that gives complicated cross-industry supply chains real-time accuracy, according to the CEO.

"We're automating the writing, shipping and receiving of transactions in smart contracts on the blockchain," said Doles, adding:

"What I suspect is, it will bring to surface all of these issues of applying blockchain to enterprise."

Increasingly this year, the global supply chain has come in the sights of blockchain disruptors. With the strong correlation that exists between efficient supply chain management, increased revenue and profit, a number of companies have entered the space.

Enterprise embrace

In April, US software firm SAP Ariba partnered with blockchain supply chain startup Everledger and shortly thereafter IBM joined up with Chinese supply chain management firm Hejia for its own blockchain trial. Another recent trend is that 'blockchain supply chain' also means moving trade finance to a blockchain, with Taiwanese manufacturing giant Foxconn spinning off a related startup with P2P lender Dianrong, and Chinese lender CreditEase launching its own blockchain service.

As industry leaders continue to push the technology, Mojix, too, has plans: namely, to deal with the issues of incorporating blockchain benefits into existing enterprise applications. "The next step is we're going to take two to three retailers and set up automated verification, RFID readers, so we can track either shipments or receipts," said Doles, as he used one of his company’s readers to scan a box of shirts from several feet away.

Testing the theory

If all goes as planned, decentralizing the supply chain could have trickle down effects to smaller contractors, according to Microsoft's global business strategist in charge of blockchain. Rhodes believes that the results of improving multi-party work flows include improved cash flow and stronger margins. "Ultimately," said Rhodes, "companies will be able to radically change how they think about supply chain insurance, financing, and letters of credit."

To test that idea the Project Manifest proof-of-concept currently being built is being designed use specially designed 'adapters' that connect RFID scanners directly to the ethereum blockchain. Brand-owners that ship goods, and the retailers that receive them, would then automatically trigger a diverse set of smart contract functions.

Doles concluded:

"If we can solve that problem and create a secure way to verify the perfection of those contracts, then we have a way to expand upward and outward from there."

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Blockchain and healthcare privacy laws just don’t mix

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Blockchain and healthcare privacy laws just don't mix

Leaders are intrigued by the digital ledger technology's potential, but intrigue alone won’t get it past regulations.
  

Attorney Sharon Klein at the law firm Pepper Hamilton, along with Joe Guagliardo,

who chairs the Blockchain Technology Group at the firm, have been looking at blockchain's implications for healthcare for more than a year.Attorney Sharon Klein first started thinking seriously about blockchain's implications for healthcare about 18 months ago. And she's hardly the only one.

Blockchain has been attracting a lot of attention in healthcare, with many technology stakeholders excited about the potential the new data storage paradigm could hold for cybersecurity and interoperability. But while the digital ledger technology has promise, blockchain will struggle to dovetail with the existing realities of privacy law.

"It's the implementation – in this regulatory environment, particularly given everything else that healthcare needs to deal with – that's the question," said Klein, a partner in the health sciences department at law firm Pepper Hamilton and chair of its privacy, security, and data protection practice. "Is this something people are going to want to devote time, energy, money to? It has a lot of good applications. But we have so much to do."

Klein, who will speak at the HIMSS Health Privacy Forum in San Francisco on May 12, serves on the newly reconstituted HHS task force for cyber security. And, according to her, blockchain is on the agenda. "All kinds of data can be stored with blockchain," said Klein. "But from a privacy perspective, it matters whether the data that is stored can be considered protected health information and therefore regulated. And then all of the regulatory drag then is applicable."

For instance, she said, "HIPAA contains a 'patient bill of rights.' So if I, as the patient, want to go see my healthcare records, I just raise my hand and you've got to give them to me. How's that going to work with blockchain?" Or consider the potential implications for updating business associate agreements –  even medium-sized healthcare providers have hundreds of them on file. "It would break my brain to think of how many business associate agreements you'd have to actually execute, and who would execute them," said Klein. "The structure is so inflexible, and very different from any industry's structure when it comes to exchanging of data. That's the hurdle we have to get through."

Blockchain is an exciting emerging technology, to be sure, but it's one that was barely being talked about back when the privacy and security rules under HIPAA and HITECH were drafted, she said. And as it stands today those laws "probably don't meet with the blockchain technology as it is currently constructed." So the question, from a regulatory perspective, should be: Are there easier ways to put blockchain to work in healthcare, even around the margins, that don't need to get tangled up in existing privacy law? "Are there mechanisms, perhaps at the edges, that are not PHI, not as regulated as PHI, that could be utilized in the way that blockchain in healthcare allows?" she said. "You have to start somewhere."

In the near term, Klein said, "the more that private industry self-regulates and has some standard-setting, I think that is going to increase adoption." Klein's colleague Joe Guagliardo, who chairs the Blockchain Technology Group at Pepper Hamilton, agreed. "There's an important point for everyone who's talking about blockchain to understand, whether you're a regulator or a healthcare institution or a technologist," he said. "We're hearing that blockchain is going to revolutionize the way we interact with and store data. But it's not going to happen tomorrow. It may never happen that digital ledger technology is going to replace current infrastructure, because of the regulations.”

Ultimately, it boils down to how important that transformation really is. "What can we do in the healthcare space, what smaller projects can we do, that don't have the regulatory hurdles?,” he said. “And can we take some baby steps that don't require breaking down all the walls? Let's find smaller problems we can solve as a starting point."

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Lockheed Martin bets on Blockchain For Cyber Security

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Lockheed Martin bets on Blockchain
For Cyber Security

The world's biggest defense contractor looks to the same tech that powers Bitcoin for cyber security.

  
US defense contractor to adopt blockchain

Lockheed Martin has contracted Guardtime Federal to provide blockchain cyber security, the defense company announced in a blog post.It's the first US defense contractor to adopt blockchain as part of its security approach and Lockheed Martin says the partnership will allow it to "realize more efficient and secure software development and supply chain risk management."A blockchain is a type of secure database that maintains a constantly expanding list of records. Each record, or block, contains a link to a previous block. This makes them inherently resistant to modification by outside sources.

"These new cyber security approaches will enhance data integrity, speed problem discovery a, d mitigation," said Ron Bessire, Lockheed Martin's Engineering and Technology vice president. "The faster our developers can discover issues, the faster we can deliver." Lockheed Martin is a security and aerospace company, and the world's largest defense contractor. The majority of its revenue comes from US military contracts. Guardtime Federal is likewise the world's biggest in its own field, blockchain cybersecurity.

For more on blockchain and how it was used to implement the digital currency bitcoin, check out this explainer on ZDNet. CNET Magazine: Check out a sampling of the stories you'll find in CNET's newsstand edition. Life, Disrupted: In Europe, millions of refugees are still searching for a safe place to settle. Tech should be part of the solution. But is it? CNET investigates.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Debunking Blockchain Myths (And How They Will Impact The Future Of Business)

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Debunking Blockchain Myths
(And How They Will Impact )
(The Future Of Business)

  

Blockchain technology has gained so much momentum

over the last few years, earning enough buzz that mainstream pundits are claiming that 2017 will be a major year for the platform. But just as many misconceptions came with the rise of smartphones and the internet, the myths surrounding blockchain technology are worth debunking. As the co-founder and CMO of Factom, a blockchain-as-as-service company, and author of Blockchain For Dummies, I've seen this firsthand and think it's important to set the record straight.

So, what are blockchains? For the technical crowd, blockchains are strings of cryptographic proofs chained together and audited in a public network by nodes. For the rest of us, it’s essentially a chain of cards put into a card catalog (like from an old-school public library) — a permanent one that is publicly audited for unauthorized changes at regular intervals. Each "block" of records within any given blockchain is tied to the previous one in a "chain," creating links that establish permanence. With a publicly accessible ledger, there is no central authority overseeing authenticity and security. The network itself acts as the judge and jury and guards itself against internal and external attacks.

Those are the basics. Now let’s deep-dive a little more into myths and facts about blockchains.

"The blockchain” exists.

Media coverage of "the blockchain" can make it seem like there is only one big blockchain, sort of like the internet. This is not at all true. There are many different blockchains, and each one was designed and created for a different purpose. There are big public blockchains like Bitcoin and Ethereum that anyone can participate in at any level. There are also semi open networks, like Ripple, that have some gating to participate. What's more, completely private networks exist that are only operated by known parties.

Blockchain records can never be hacked or altered.

One of the main selling points about blockchains is their inherent permanence and transparency. When people hear that, they often think that means that blockchains are invulnerable to outside attacks. No system or database will ever be completely immune, but the larger and more distributed the network, the more secure it is believed to be. What blockchains can provide to applications that are developed on top of them is a way of catching unauthorized changes to records.

Blockchains have to be publicly accessible.

At their core, blockchains are a type of database. A key feature is publicly vetted data, but the "public" aspect is flexible. It could just be all the parties that are interested in the data being secured and shared. It is also possible to take a private blockchain and stack it on top of a public blockchain — thus delivering an easy and efficient source of authentication based on external crowd resources, without exposing private information. Building systems like this would enable crowd-based auditing at a fraction of the cost of building the whole system within a public blockchain.

Cryptocurrency is used for untraceable black-market transactions.

There has been a long-held belief that cryptocurrencies are only used for black-market purposes. While it is true that Bitcoin and other cryptocurrencies can be used for such nefarious activities, it’s ignorant to assume that it is solely an untraceable underworld enabler. Cryptocurrency is simply a means for exchanging digital assets. For a public ledger like the Bitcoin blockchain, there is always a record of every transaction, and in fact, that immutable and public record is essentially why it was built. Thus, all transactions can be traced back once a user leaves the cryptocurrency world to cash out in the real world, regardless of the purpose of the transaction.

Blockchains have no business or commercial applications.

Blockchains tends to be associated with the transfer of value. However, the very nature of their design — secure blocks of information, verifiable data and permanent records — creates a model that can be used for any sensitive data. A good example is patient medical records: They often need to be sent from a provider to a range of different recipients, including insurance companies, referrals, and other departments within the same facility. This data includes things like medical history, social security numbers, and insurance information. Blockchains provide a means to access and transmit these records securely and privately.

By debunking the many myths about blockchains, executives can begin to grasp the paradigm shift they can provide in many different sectors — and why the mainstream has started exploring them. Technology analysts are already discussing the way blockchain technology will reshape online security. All of this boils down to one crucial point: Blockchains are becoming an important piece of how we will all do business in the future.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

TCC Bitcoin

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Tcc Bitcoin

               

British coinage ledgers have become words

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Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Trade Coin Club Review – Legit Company or Big Scam? Find Out Here…

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Trade Coin Club Review – Legit Company or Big Scam? Find Out Here…

                            

Welcome to my Trade Coin Club Review!

There has been some buzz about this company lately, so it’s time for another review! As I always say, the best way to make sure you are joining the right company is to do lots of research before signing up. The last thing you want to do is invest your money in a company that collapses just a few short months later. My review will provide you with information on the company, the products, and the compensation plan. So let’s get started!

Trade Coin Club Review – The Company

First things first, I couldn’t find any real information on the company website about who owns or operates Trade Coin Club. When I visited the website, there wasn’t anything more than the company’s logo. I did find out that the Trade Coin Club website domain was registered privately as “tradecoinclub.com” on the 2nd of August, 2016. Also, it seems that the two biggest sources of traffic to the company website are the US and Brazil.

Trade Coin Club Reviews – The Products

Trade Coin Club does not offer any retail products or services. Affiliates who sign up with Trade Coin Club can only market and sell the affiliate membership.

The Trade Coin Club Compensation Plan

Affiliates who want to take part in the Trade Coin Club compensation plan must invest bitcoin that offers a daily ROI:

  • Apprentice – Invest 0.25 to 0.99 BTC and receive a 0.35% daily ROI for 8 months
  • Trader – Invest 1 to 4.99 BTC and receive a 0.4% daily ROI for 12 months
  • Senior Trader – Invest 5 BTC or more and receive a 0.45% daily ROI for 12 months

Every affiliate who participates in the compensation plan is required to pay a 25% fee on ROIs every four months.

Referral Commissions

Affiliates can also earn referral commissions that are paid out through a unilevel compensation structure. This type of compensation structure puts an affiliate at the top of a unilevel team that places every personally sponsored affiliate right under them on level 1.

When a level 1 affiliate brings in new affiliates, they are put on level 2 of the original affiliate’s unilevel team.
When a level 2 affiliate brings in new affiliates, they are put on level 3, etc. Payable unilevel levels are capped by Trade Coin Club at eight.

Affiliates are paid a percentage of the money that is invested by their unilevel team, like so:

  • Apprentice – 10% on level 1, 3% on level 2, 2% on level 3 and 1% on level 4
  • Trader – 10% on level 1, 3% on level 2, 2% on level 3 and 1% on levels 4 to 6
  • Senior Trader – 10% on level 1, 3% on level 2, 2% on level 3 and 1% on levels 4 to 8

Residual Commissions

Trade Coin Club pays residual commissions to its affiliates through a binary compensation structure. This compensation structure puts an affiliate at the top of a binary team that splits into left and right sides. Both sides begin with one position and, once filled, a second level is made by adding another 2 positions under each of the first two, for a total of 4 positions. Additional levels of the binary team are made as they are needed, with each new level holding twice as many positions as the level above it.

When each day ends, new investment volume is counted on both sides of the binary team and the affiliate is paid a percentage of the money that is invested on the weaker side of their binary team. The percentage they receive depends on their Trade Coin Club affiliate rank:

  • Apprentice – 8% (capped at 2 BTC a day)
  • Trader – 9% (capped at 10 BTC a day)
  • Senior Trader – 10% (capped at 15 BTC a day)

Recruitment Commissions

Besides investment volume, every Trade Coin Club affiliate is required to pay a monthly fee:

  • Apprentice – 0.015 BTC
  • Trader 0.03 BTC
  • Senior Trader – 0.045 BTC

These monthly fees are used to pay recruitment commissions through a 3×12 matrix. A 3×12 matrix puts an affiliate at the top of a matrix that has 3 positions right under them. These first 3 positions make up the first level of the matrix and the second level is made by adding another 3 positions under the first three, for a total of 9 positions. Additional levels of the matrix are made the same way, up to 12 levels, and when it is full it holds 797,160 positions.

Matrix positions are filled through direct and indirect recruitment of new affiliates. Every time an affiliate fills a matrix position they are paid 0.003 BTC a month, as long as each affiliate continues to pay their monthly fee. Affiliates can earn a bonus 0.003 BTC commission if a personally sponsored affiliate earns 5x the amount they’ve invested.

Rank Achievement Bonus

Trade Coin Club offers a Rank Achievement Bonus that is determined by the amount of bitcoin an affiliate earns through residual binary commissions a month.

  • Trader Level 3 – Earn 10 BTC or more in monthly binary commissions and receive a Montblanc pen
  • Trader Level 4 – Earn 50 BTC or more in monthly binary commissions and receive a cruise
  • Trader Level 5 – Earn 100 BTC or more in monthly binary commissions and receive an “international Caribbean travel” cruise
  • Trader Level 6 – Earn 200 BTC or more in monthly binary commissions and receive a Rolex watch
  • Trader Level 7 – Earn 500 BTC or more in monthly binary commissions and receive a Toyota Corolla car
  • Trader Level 8 – Earn 750 BTC or more in monthly binary commissions and receive a BMW 320 car
  • Trader Level 9 – Earn 1500 BTC or more in monthly binary commissions and receive a BMW Z4 car
  • Trader Level 10 – Earn 5000 BTC or more in monthly binary commissions and receive a BMW 18 car
  • Trader Level 11 – Earn 10,000 BTC or more in monthly binary commissions and receive a Lamborghini Huracan car

Cost To Join Trade Coin Club

The cost to join Trade Coin Club as an affiliate is based on the amount an affiliate invests:

  • Apprentice (0.015 BTC a month) – Invest 0.25 to 0.99 BTC
  • Trader (0.03 BTC a month) – Invest 1 to 4.99 BTC
  • Senior Trader (0.045 BTC a month) – Invest 5 BTC or more

The moment you have been waiting for in this Trade Coin Club review…

The Verdict On Trade Coin Club

Apparently, the way Trade Coin Club gives out daily ROI’s is based on cryptocurrency trading software:

Our system makes millions of micro transactions every second, making it humanly impossible. Allowing our members to generate profit every second, every hour and every day.

Now I don’t see any evidence of this trading software generating those ROI’s… Plus if that is true, why do they need affiliates investments? Why can’t they just get a loan from the bank and do it themselves… Another red flag is the 25% ROI fee… Honestly, the only income source coming into this company is the investments of other affiliates and that’s how ROI’s are being generated… Newly invested funds paying off existing members while more people recruit…

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Simple Steps to Automate Your Content Marketing

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Simple Steps to Automate Your Content Marketing

Creating content marketing eats up your time. Here's how to use automation to get better, quicker results.
  

As a business owner who has to perform multiple tasks in a day

— sometimes simultaneously — you likely appreciate the benefits of working with systems. Having systems in your business takes away some of the strain and helps you focus your energy on things that really need it.The same goes for content marketing. But even if you enjoy this task, you're a busy person who probably doesn't want to have to spend any more time than necessary creating and sharing content. 

If only there was a way to reduce the time you spend on these repetitive tasks to help you focus on other important tasks. Turns out there is: content marketing automation tools. Here is a three-step approach to systematizing and automating aspects of your content marketing strategy to put more time back into your hands.

Content curation

One of the best ways to build your brand’s online presence and grow your audience is by finding useful content and sharing it. In fact, one content-sharing rule suggests that five of every 10 social media updates you make should be content from others that is relevant to your audience. That means curating great content. By automating this process, you get the advantages of not having to go out and find the content yourself, plus saving yourself time and providing your audience with relevant information on a regular basis.

That’s why a tool like Scoop.it is a must-have. With a Pinterest-esque interface, this tool is designed to give you a familiar user experience. To start, pick a topic and Scoop.it will generate relevant content complete with sharing buttons. You’ll also be able to view complementary topics and other relevant users you can follow on the site. Once you register, you'll receive daily updates of topics you follow, giving you a stream of relevant articles that you can share with your audience. Scoop.it has a freemium option, so you can try it with limited features before committing to it. Alternatives to Scoop.it include Feedly, Storify, Swayy and Sniply.

Social sharing

Scheduling is one of the most important aspects of social media management. This allows you to share updates with your audience at the time that's best for them — whether you yourself are online or not — and save yourself time in the process. Buffer does a great job in that respect. It was originally designed for Twitter but now you can also use Buffer for Facebook, LinkedIn, and Google+. This integration with social channels gives you easy and automated sharing of social media posts — including blog posts. To share, all you have to do is choose a time zone, then set the schedule.

The tool also allows you to add posts to a queue so you don’t have to keep scheduling. However, it’s advisable to not over-schedule: Scheduling too much and too far in advance could lead to untimely sharing. For instance, content that made sense a fortnight ago could be irrelevant by the time it goes out. In terms of app integration, Buffer has Android and iOS apps that you can download to use it from your smartphone. There are also Chrome, Opera, Firefox and Safari extensions available to use it on PCs too. Buffer has a freemium plan with certain limits so you can start sharing and see how it suits you. Alternatives to Buffer include Hootsuite, SocialPilot, and SocialOomph.

Monitoring

As you share your content across various channels, you’ll find it hard to keep up with the audience’s reaction. So you’ll need a tool that notifies you whenever your brand is mentioned. A tool that allows you to do this automatically is Mention. Mention allows you to see all the mentions your name or brand gets across social platforms, websites, and blogs from a single dashboard. It also allows you to reply to messages and engage with the audience straight from the dashboard.

To keep you abreast of all the mentions of you or your brand, Mention will send you an email update whenever the mentions occur. This helps you to respond to audience comments on time, boosting your engagement. With this, you can quickly address any questions or concerns about your brand from the audience.

In addition to tracking your brand, you can use it to monitor your competition by setting up relevant keywords: owner's name, brand name, specific pieces of content, etc. Mention also allows you to assign particular tasks to team members. Make sure that you don’t have just one person responding to comments but the most relevant people in your team engaging with the audience. In 2013, Mention teamed up with Buffer to make it easier to track your mentions and publish them across social media channels. Alternatives include Mediatoolkit, SocialMention, and Mentionlytics.

Final thoughts

Systems and automation provide discipline and predictability to content marketing. If you use these tools for curating content, sharing content and managing your mentions, you'll be well on the way to mastering content marketing for your brand.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

Social-Media Marketing Strategies for Companies

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Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.
Social media is crucial to the success of any company's digital marketing strategy.

Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.

Start using chatbots.

You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through social media. Platforms such as Chatty people make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that:

  • Doesn't require any coding knowledge.
  • Can answer customer questions.
  • Is able to take orders directly from Facebook Messenger and comments.
  • Integrates with all the major payment systems.

Create a personalized experience for your customers.

Chatbots are not only a great way to automate certain everyday tasks, and if implemented properly, your chatbot will allow you to create more personalized experiences for your customers. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:

  • Break the traditional views customers have of you only trying to sell to them.
  • Make your customer's experience more personal.
  • Boost your sales.
  • Create a loyal fan base.

Create an efficient content marketing strategy.

Quality is key and content is no exception. Content marketing has been a prominent form of marketing for a long time and this is not set to change anytime soon. Many brands are not linking quality content with the right posting schedule and the correct frequency of posts. High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Aside from its ability to attract an organic audience, a good content marketing strategy can be implemented for free. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

Create a community for your audience.

Although “followers” and the many other metrics are important, they are not the "be all and end all" to social media success. You need to show your audience that you are not just a robot. Integrate personality through humor and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by:

  • Asking your audience questions.
  • Gathering their opinions on certain matters.
  • Sharing newsworthy information rather than just information about your products or services.
  • Liking and sharing some of their posts rather than just the other way around.
  • Asking them to interact directly with your posts through "likes" and "shares".

Jazz up your profiles with a diverse content strategy.

People respond to good imagery, fun videos, and some interesting podcasts once and awhile. Jazz up your content by using this type of media regularly. Your social media pages will look bland if all you post and share is text, so be sure to use other types of media to catch your audience's eye. This is also a great way to add a level of personality to your brand.

Use brand advocates.

Your best promotional tool is the people who love your brand. Instead of focusing all your efforts on finding new customers, why not leverage your current ones? In addition to your current customers, you could use your own employees. To use your employees as brand advocates, you should:

  • Create social media guidelines specific to your brand.
  • Tell your advocates about social media best practices.
  • Add a leader to each section of your social media advocacy plan.
  • Track the correct data to pinpoint areas for improvement and those that are doing well.

Create profiles on the relevant channels.

Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. As a result, it is key you look at your buyer personas when choosing your social media channels. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.

Establish a social media budget.

Social media platforms are one of, if not the most important, forms of marketing. Allocating the right budget to your social media endeavors is crucial to your success. Not only this, leveraging that budget with the right strategy will be the most cost-effective way for you to reach your chosen target audience. Because social media is used on a much more personal level, you will also find that it is a place where you can make a much deeper connection with your customers.

Run cross-channel campaigns.

To further engage your customers, run cross-channel campaigns across all your social media channels. Keep in mind that these campaigns are run by virtually every company today, so you will need to give yourself an edge to help you stand out from the crowd. Add an emotional component to your social media campaigns so that your audience can relate to your cause. An efficient cross-channel social media campaign will:

  • Tell an engaging story.
  • Link back to a specific landing page that will give your audience more information about your campaign.
  • Have a unique and memorable name coupled with relevant hashtags.

Tell a story by going live.

Yes, your content will tell the story of your brand as a whole, but why not share with your audience what's happening with your company in real time? Facebook and Instagram, among other platforms, have created their own live streaming features, something that is not yet being used to its full potential by big brands. To compete with them, start using these live features before they really catch on. Live stories are a great way to:

  • Show your audience you are more than just a money-making machine.
  • Engage and inspire your customers.
  • Create shareable and memorable content.

Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites. By following the 10 strategies outlined above, you'll not only set yourself up to compete with well-established brands but also create a social media plan that will withstand the test of time.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Markethive

We’re Just Starting to Comprehend How Social Media Breeds Shootings

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We’re Just Starting to Comprehend How Social Media Breeds Shootings

The future of gun violence prevention depends on decoding how tweeted taunts send bullets flying.

We probably could have predicted Gakirah Barnes’s death

based on the stories she left on Twitter. By the time she was 17, the self-identified gang member allegedly shot or killed 20 people. Vernon is a well-known street on the Southside of Chicago, and Gakirah is identifying it as the boundary between her and any rival crew or clique. Her handle, @TyquanAssassin, is a moniker she adopted after her good friend Tyquan Tyler was killed in 2013. The devil and gun emoji indicate that crossing Vernon could lead to any transgressing rival being shot.

Chicago saw a 58 percent increase in homicides between 2014 and 2016, effectively negating two-thirds of the decrease in homicides the city had experienced since the early 1990s. Some city leaders, including Superintendent Eddie Johnson of the Chicago Police Department, have suggested that social media posts like Gakirah’s might be contributing to the surge. Their diagnosis may sound to some like an attempt to duck responsibility for the failure of the local law enforcement system to interdict more illegal firearms or do more to stop repeat shooters before they injure or kill again.

But having studied the phenomenon – known in the academic community as internet or cyberbanging – I can tell you that the frequency with which young people use platforms like Facebook, Twitter, and Instagram to hurl insults, taunt enemies, and brag about violent acts is playing a meaningful role in fueling retaliatory efforts between gangs and cliques in marginalized neighborhoods. It also has significant implications for gun violence prevention.

For the past four years, I have examined the relationship between Twitter activity and gang violence among young people who live in Chicago. Because of the complexity of interpreting social media communication, it has been important to develop an interdisciplinary team. I work with social workers to accurately decode what teens are saying, and collaborate with data scientists to detect patterns in social media communication that may lead to gang violence. The process often feels like an archaeological dig, carefully combing through Twitter conversations, studying emojis and hashtags, videos and images, to figure out the cues that often end with gunfire erupting.

In our rush to understand whether social media causes violence, we often forget what brings young people to social media in the first place: connections to other young people. Those connections were apparent in Gakirah Barnes’s tweets, even as she was becoming notorious enough to be dubbed the “Teen Queen of Gangland Chicago” by the Daily Mail. Unique in her status as a female shooter for her gang, Gakirah kept up a feed full of threats and taunts to “opps,” or members of oppositional groups. But after analyzing her social media communication, I noticed that Gakirah and other users in her network also used Twitter to collectively cope with losing friends to shootings.

A pattern emerged in Gakirah’s tweets. First, there would be a post expressing general loss or grief. Then, it would be followed by a more aggressive or directly threatening tweet. For example, at 10:53 a.m. one day, Gakirah turned to Twitter to grieve the death of a friend. Less than 10 minutes later, Gakirah posted a second message, vowing revenge. A scan of news reports from the time suggests that Gakirah’s friend may have died in a fatal confrontation with police, but it’s not law enforcement from whom she plans to exact retribution. Instead, she sends notice that she will be hunting gang rivals, squaring the ledger of loss by targeting a mutual foe of her deceased friend.

Jeffrey Lane of Rutgers University has identified a code of the “digital street,” wherein informal rules established in a brick-and-mortar neighborhood dictate how young people communicate with each other online. As this pair of tweets from Gakirah shows, online expressions of trauma take what would have been a moment of private mourning and put it on cyber-display. The code of the digital street then compels rivals to reply with posts disrespecting the dead. And from there, an obligation to strike back at the offending posters takes hold. One such “opp” replied to Gakirah’s tweet, baiting her to enter his terrority — so that then he would have a reason to retaliate against her crew. (Identifying information has been blocked to protect the identities of the users who are still living.)

Social media doesn’t allow for the opportunity to physically de-escalate an argument. Instead, it offers myriad ways to exacerbate a brewing conflict as opposing gangs or crews and friends and family take turns weighing in. The dynamic poses challenges to existing approaches to violence interruption, which treat shootings like a communicable disease that spreads through face-to-face interactions and can be prevented by steering one of the parties toward peaceful alternatives to armed response. Those programs, developed before social media became part of daily life, don’t have the capacity to keep up with thousands of users hurling endless insults at each other. Gakirah was shot on April 11, 2014, three blocks from her house. She died in the hospital. Her last original tweet (below) included her address. (TMB is an abbreviation for Trap Money Brothers or Boys).

After her death, many of Gakirah’s Twitter friends articulated deep pain. But there were also the too-familiar, unmistakable plans to retaliate, with other followers changing their handles to reflect intentions to avenge her killing. The future of gun violence prevention depends on a deeper understanding of how social media fills a need for disadvantaged communities hungry for connection, and when a hashtag or emoji is a signpost to the next exchange of gunfire. As research provides that understanding, the question will then become: What responsibility do tech companies bear for the shootings bred via their servers? 

Chuck Reynolds
Contributor

 

Alan Zibluk – Markethive Founding Member

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