Nov 23, 2020 Briefing includes topics covered in Sunday meeting
Time to make the leap as the company is about to turn another corner and the Entrepreneur Program will end. You can still get one (or more) today
Loyalty programs have become second nature and intrinsically crucial to many businesses and us as consumers starting way back in the 1970s with Airlines offering frequent flyer points. There are now many different loyalty programs; however, the most common is the Point Program, where customers accumulate points to redeem their rewards.
Loyalty Programs were basically introduced to increase the customer base and the company's bottom line and create the potential for loyal consumers and repeat business.
The image below illustrates the top 5 categories in which loyalty programs have been successful where the Spend has increased, are fundamental to our daily living—one way we can save money by being in their loyalty program. As a customer, it's very satisfying to know we've saved money, but is there a way to make money?
Loyalty Programs have evolved online with Markethive at the forefront, embracing the loyalty program's concept and enhancing it with the opportunity to earn a significant income and rewards. Markethive will be offering a continued stream of loyalty programs such as the Entrepreneur 1 Loyalty Program and Bounty Program.
The E1 upgrade includes products and services like Press releases, Banner Impressions Exchange, banner and video advertising, and matching coin bonus airdrop. Then there's the Vault, even gamification, and much more as we continue to improve and enhance the incentives for Markethive members to achieve their personal and business goals with the result of universal income and self-sovereignty.
Cost $100 per month
The Entrepreneur One Upgrade is the premium highest level you will ever have the opportunity to acquire. It contains all the leveraged advantages you need to accelerate your success in Markethive. Apart from the 1/10th ILP, you receive after 12 months that accumulates every year after that, providing you stay current with your monthly subscription of US$100, you also qualify for the following:
1. Associates Control Panel: Gain full data, their social networks, verified phone and text, verified email, and a contact management system that tracks data, stores dated notes, sends messaging and calendars events reminding actions on your Markethive calendar like callbacks, email, etc. with the Associates' Control Panel (Part of your Friends section)
2. Primary Matching Airdrop Bonus: Receive a 100% matching bonus from the new registration Airdrops. This can be a significant reward for those that aggressively build "associates," the term used for the leads, Markethive provides (profile page and default capture page). Our first infinity airdrop will be 500 MHV coins.
It doesn't take a lot of effort to offer a powerful and valuable system as the Markethive system that also rewards new members with an immediate 500 coin reward. You can easily promote this and build 1000s of referrals to add up to significant coins and customers.
3. Secondary Matching Airdrop Bonus: When your associate customer upgrades to Entrepreneur, we airdrop them 100 coins, and you will also receive 100 coins as a matching bonus.
4. Matching ILP Loyalty Program: You also get an equal ILP share after 12 months of continuity with the Entrepreneur program from your referral who upgrades. What that means is liken to an ICO, your monthly payment is accrued, and if you stay current for 12 straight months, we contribute to you a full 10% ILP and continue to offer this 12-month reward for ten years or your stop payment. This offer is limited to the first 1000 active upgrades.
5. Banner Impressions Exchange: You also get unlimited 1st level Banner advertisements in all of our traffic portals and Internet properties. This offer is incredibly valuable as it's considered prime real estate. Markethive properties are already receiving significant traffic, and as we grow, this traffic is included with the Entrepreneur 1 upgrade. Each E1 member gets an equal share of the total number of impressions from the massive traffic Markethive receives.
Markethive has released the first of many money machines being the Banner Impressions Exchange (BIX). Non-Entrepreneur 1 members can also purchase banner impressions from the active Entrepreneur 1 associate who wishes to resell their impressions. These banner slots will only be available to buy from current Entrepreneur 1 members. Now that's a cool little business right there!
The Banner Impressions Exchange is where any E1 associate can create a Banner Ad business within the Markethive system by listing their unused Banner slots/impressions up for bid. Choosing to transact with MHV is very easy as payments are automated within the system. You may also transact using BTC, ETH, Paypal, and others; however, you need to manage the transactions as the seller.
6. Press Release Program: Markethive will also be delivering a Press Release system as a hybrid liken to PRNewswire (traditional distribution) to include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com, Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry. Our Media List will be greater than 4000 media organizations, journalists, reporters, bloggers, producers, freelance writers, and editors across print, online, blogs, radio, and television.
It will also publish to our growing social network followers (146,500 and growing via MH subscribers) and increasing WordPress blogs. When Markethive reaches 1 million members, our Social Following is projected to be at (700,000 – 2 million followers total) and about 150,000 WordPress sites.
These WordPress sites will be mini news media and vertical news media like https://aimhigh.news along with publication to Markethive's portfolio of sites like https://Markethive.com, https://Markethive.net, https://allaboutco.in, https://aboutbitco.in, and https://aboutco.in.
Cointelegraph, a vertical tech news media organization, which charges about $8,500 per release with an Alexa rank (2,622), social followers (1.3 million), and 16,000 subscribers justifies their price. Markethive's press release will be priced accordingly and increase as our subscribers' reach grows. The second-biggest digital news media site to Cointelegraph is CNN, with an Alexa rank (15,665) that charges $1800 and only posts to their main site front page.
The Entrepreneur One Upgrade will include one Press Release per month for life as long as your Entrepreneur One Upgrade remains active and current. The free press release does not roll over, although additional Press releases will be discounted.
7. Sponsored Article Program: Sponsored content is a piece of brand journalism that lives on a publisher's website. The publisher's staff usually writes it, so the article matches the rest of their content's tone and voice. The Sponsored Article is published to the same distribution Markethive articles are posted on plus, notification of articles are sent to our social network, and 1000s of connected WordPress sites. Sponsored articles run from high-end media sites like Cointelegraph for $7500 to an average of $1200 for most other media systems in the general markets.
8. News Feed Boost: Entrepreneurs get one news feed boost (publish a post to the entire membership) per month. This does not accrue.
9. Co-Op Customer Acquisition Program: Markethive strategic campaigns will designate 60% to 80% of our revenue into Marketing and Advertising campaigns. These campaigns will point to Markethive assets like:
Traditional Customer Co-Op programs charge $50 to $100 per customer. Cooperative marketing programs foster teamwork between a brand (Markethive) and its channel partners (Markethive Subscribers). Channel partners often don't have large marketing departments.
Markethive is more equipped to create professional advertisements and deal with media placement. Markethive Entrepreneur Upgrade subscribers generate the demand, and Co-op marketing programs take advantage of the sales channel's local presence. This benefits both the partner and the brand.
10. Commerce Portals: To sell on our commerce portals, like Big Kahuna (A website builder like WIX), Beelancers (A freelancer service like Freelancers), Markethive Exchange (A full-service crypto exchange like https://idex.market/), you must be an active Entrepreneur One Upgrade to sell or trade. This eliminates processing fees and commissions found on Freelancers, Upwork, Guru, etc.
Buyers have no obligation other than free registration with Markethive. This change in services where it is traditional to be constrained into the platform and pay high processing fees and commissions are eliminated with the Markethive Entrepreneur Upgrade system.
11. Crowdfunding Portal: If Markethive engages (likely we will) with a crowdfunding campaign, promoted to top crowdfunding systems like ICOranker, ICObench, Tokentops, Airdrops.io, and Cryptoslate.com, etc. We will be sharing the campaign traffic via all Entrepreneurs through our crowdfunding portal @ Markethive.io and giving all Entrepreneur Upgrades their own self replicated portal to help in the campaign.
These portals will earn equal matching shadow shares if they bring in new ILP purchases and be traffic portals acquiring new members.
12. Texting: Ability to send a text to your Associates. Limited to one per day per Associate
13. Upgrade Groups to Store Fronts: Storefronts have landing pages, forms, shopping carts and designed to act as a vertical eBay or Affiliate portal.
14. Advertise to the Calendar: Publish events to your calendar included in the main Calendar page within Markethive.
15. Video Advertising: A video ad portal will be included with the Entrepreneur One, similar to the banner portal.
The E1 Associates' share of the ILP represents 20% of the net revenue of Markethive and, based on real internal statistics and tracking, the projections indicate that by 2023 a member base of 500 million will yield a monthly income of $5.6 billion. 20% of that equals $1.2 billion allocated for the ILPs, divided by the maximum of 1000 ILPs, and returns a $1.2 million payment per ILP. 1/10th of that ILP (earned via the E1 upgrade) returns a monthly payment of $120,000.
Even the external statistics confirm Markethive's projections, like our Alexa Ranking currently sitting at 3,797 at the time of writing, display Markethive is at the top 3 of similar sites in the industry. Blockchain technology and cryptocurrency have made it so easy for Markethive to pass on the benefits and wealth to the community.
This opportunity of upgrading to the Entrepreneur One loyalty program where you will receive a 1/10th iLP every year you are active and current will soon disappear, so don't miss out. Instead of a few investors taking the lion's share of the profits like all other platforms, Markethive is giving you the chance to be part of the early adopter phase. You will own a piece of this next-generation social market network that includes everything you need to be successful online.
It's not about the bottom line for Markethive; it's about you, the member, the "rank and file." You are a virtual owner of Markethive; it's your company where you receive valuable tools and considerable returns from the ILP. The ILP is on track to commence revenue payments early next year and will grow as Markethive grows.
As Markethive moves forward, we will be introducing some entry-level loyalty programs offering some extra fundamental services for those who cannot upgrade to the Entrepreneur 1 level. Stay tuned for that. The Apprentice Program will be entry-level available, costing a fraction of an E1 upgrade; however, it will not include the ILP increments.
And of course, don't forget about the Referral Program that will unlock your Micropayment Faucet System. The Bounty program, Hive Rank, and MHV HI-LO game bring gamification to the Markethive ecosystem, making it fun, exciting, and increasing your earning potential within the hive. More about this in upcoming articles.
Markethive truly wants everyone to succeed and as we are blockchain driven with our own consumer coin, (MHV), this is a reality and very much the future of social market networks. Now there is a real place to earn real online income while doing what you love.
You can feel safe in knowing your data is protected and self-sovereignty is paramount in this collaborative environment. You are respected as an individual and your loyalty will be rewarded as Markethive is on track and on time with its milestones and set to deliver the additional promised services. Markethive’s traction is increasing exponentially and it’s all coming together as the next generation Market Network in a league all of its own.
How can you forge your future as an Entrepreneur and get your share of ILPs with the Entrepreneur One Loyalty Program? By clicking on this link… https://markethive.com/?upgrade
Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty. I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.
I didn’t always have a Porsche 911 GT3 RS. I didn’t always have a multimillion-dollar real estate portfolio. And I certainly didn’t always have the freedom to travel the world, first-class, with my family and loved ones. Had you met me as a child in Britain’s foster system, you never would’ve thought I’d be writing this today.
You see, I grew up dirt poor. Food stamps, clothing vouchers, free school lunch – the whole nine yards. My early years were spent ping-ponging between group homes, foster homes, and hospital wards (I was very ill as a child).
Looking back, I was an outcast in many ways. I was ashamed of being in foster care and would lie about it. As far as anyone else knew, I lived with my mother. That meant I was socially isolated. I couldn’t take the risk of people finding out, so I kept everyone at arm’s length. Sitting here 35 years later, I have no idea why I cared so much about other people knowing I was in foster care. But I did.
With everything I had stacked up against me, I had one thing going for me: a dream. I know that sounds corny… I think it does, too. But my dream of a better future allowed me to bear the burdens of my present. I don’t know what I would have done without it.
I dreamt of a better life – one where I could come and go as I pleased on my own terms… and buy what I wanted for those I cared about. I even went so far as to cut out pictures of New York City’s skyline. I imagined myself walking between the skyscrapers… living the life of a Wall Street hotshot.
You have to understand how absurd that dream was at the time. Here I was – a 13-year-old boy with no connections, no prospects, an average student lodged deep into the British foster care system. By all reasonable observations, my dreams were delusional. And many good-intentioned people tried to talk me out of them.
But I was stubborn. I refused to believe the “good life” was only for a secret select few. I don’t know why I believed this… but I believed if I looked long enough and worked hard enough, I could find a pathway to my dreams. All I had to do was keep looking and keep trying.
Finally, I got my first big break, and it took me to New York City. (How that came about is a story for another day.) On July 9, 1987, I touched down in America at JFK International Airport with only $150 in my pocket. Soon enough, I was working three jobs. And I offered to work for free on Wall Street… until a Wall Street bigwig gave me a shot.
Make no mistake, I had humble beginnings. I started off as an assistant for the big-time brokers. But “assistant” is too fancy a title. I was a glorified gopher. I was the guy getting the coffee, the dry-cleaning, the breakfast order, the lunch order, etc. I never complained. I was just happy to be in the room. As my brokers bossed me around, I acted like a sponge, soaking in all the knowledge I could. And much to my mentor’s surprise, I aced the Series 7 brokers exam.
In two years, I became the youngest vice president in Shearson Lehman history. After 15 years on Wall Street, I left and ran my own successful hedge fund for a decade before retiring. And today, I’m living my American Dream.
Here’s why I’m writing this… Everything you’ve been told about achieving the American Dream is wrong. And I want to change that…
It took me two years to attain my dream of working on Wall Street. But it came at a cost… I couldn’t help but shake the feeling it was happening at the expense of other people’s dreams.
Wall Street trained me to focus on putting fees first and customers second. For years, I toed Wall Street’s line that it takes 40 years of sacrifice – of locking your money away in fee-laden funds – just to achieve your dreams. But behind your back, I saw them laughing at you – the clients we were supposed to help.
You see, Wall Street has spent billions of dollars conditioning you to keep your money with them your whole life. That’s how they get all their fees. They don’t want you to be rich. They don’t want you to be financially independent. They want you constantly putting your money in their high-cost funds for the next four decades… so they can buy their fancy cars, put their kids in nice schools, and go on their great vacations.
One day, it hit me. I had become a parasite. I was feeding off others without providing value in return. As I faced that realization, I knew I had to make a radical change. So I quit my job… leaving millions of dollars on the table. I decided to launch my own independent research firm to share my insights with regular investors. I started building my life around the idea of giving others value in order to receive value.
Since leaving Wall Street, my goal has been to help create more millionaires than any other financial newsletter editor in the U.S. And I’m proud to say my ideas have helped numerous Americans achieve their dreams… I know this year has been rough. In the first 12 weeks of the pandemic, over 40 million people lost their jobs. At the same time, we’ve seen billionaires collectively grow a half-trillion dollars richer.
So people are saying, “Forget the American Dream. I’d just like to get back to even.”
https://www.brownstoneresearch.com/authors/teeka-tiwari/
Teeka's story embodies an Entrepreneur's qualities and identifies some additional challenges brought on by the Big Bank's and Main Stream Media's brainwashing and misdirection techniques. The opportunities for success and financial freedom are still plentiful but have taken on different forms with the massive changes going on in the world today.
To identify and take advantage of these emerging opportunities in the most efficient manner requires an Online Digital Presence with the necessary tools that are integrated into a system that provides transaction speed, privacy, and security built on Blockchain technology.
Currently, there is only one system that provides everything today's successful entrepreneur needs on one platform.
The Markethive Inbound Social Marketing platform has it all. Their tools include email autoresponders, blogging platforms, storefronts, landing pages, social media broadcasting, tracking analytics, SEO, backlinking automation, messaging, e-commerce, and SEO, and more.
Markethive is a Blockchain-driven system with cryptocurrency and all the fundamentals required to facilitate a successful, long-term business, building loyal customer relationships.
Integrally, it's a meeting place for aspiring entrepreneurs of all niches from all walks of life, where they can learn and earn in a collaborative culture. Markethive is a sovereign platform, built for the people, by the people, and of the people.
This platform is a dream come true for all individuals and companies requiring a presence online in a world much maligned by monopolies.
For additional information or to become a Free Member of Markethive, Click on the Banner below:
Gene Aasen
A Markethive Entrepreneur and a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.
Over time, some social media platforms can lose their initial popularity or significance. However, 'socialness' never changes. Regardless of the platform, each one gives businesses unequaled access and insight into their customers. When this information is used thoughtfully, businesses become privy to their customer's innermost thoughts, questions, interests, concerns, and dilemmas. In this post, we will look at how and why social media is the secret tool for operating a successful business.
Without question, trustworthy companies are created from enduring relations. Customers initiate their transactions with 'company reps', irrespective of the company's status. So, to grow these business relationships, trust must be involved. But how do you start building trust? Here's how:
The key is being available to the community members. For example, answer and follow up with all the direct messages and comments from users. Give value to those who read and interact with your posts. View them as people who may promote your business. Not as data or credit cards. They are people.
Showing your face in a video or an occasional selfie can really resonate with customers. Seeing you online for a long time can make them feel like they know you because they've seen how you interact with people and what you post. Showing some humanity is valuable because your followers are interested in knowing you, not just what's being marketed. Examples are posting photos of fun company staff outings or perhaps retweets from admired companies/individuals.
Additionally, don't forget the power of humility. Trust can be built by admitting your mistakes. Sharing content describing what you've learned along the way is a great place to start, along with adding a bit of humor.
Trust gets built from being helpful and being honest. Just as you can see that with friends, it's also true on social media. Honesty should be applied to your customer's questions and queries. Transparency shows that you do care about them. Responding quickly and even quirkily to every customer query, whether or not they're worthy of being answered in the first place, can generate higher engagement and often praise from the social media community.
Along with being honest and transparent, having a consistent tone is vital to building trust across social media. If the best manner of voice for your business is friendly and conversational, reflect that in all the captions, answers, and messages you post and send to your users.
Even though it can take a lot of time to build up trust, it takes very little time to break it. Trust can be destroyed in an instant if people' sense' you are misleading, deceptive, or you promote some specific cause and do nothing to support it.
So far, we've outlined the importance of building trust by being present, human, and transparent. Now we'll focus on understanding the power of listening. Most people listen with the intent to reply rather than the goal to understand. Especially with social media. No matter if it's what people say about your product or service, what your competitors are doing, or what the buzz is in your industry, the key to success is listening with the goal of complete understanding. When you know what's going on in your respective industry, you're more apt to find your way to participate in that conversation.
The term "valuable content" for digital users has different meanings for different people. A useful identification filter to use is "help, don't hype."
Listen to the questions being asked in your industry and answer them with your product or service. Inherent value is created when problems such as "How is this done?", "Where can I find that?" or "How does this work?" are resolved rather than just selling your products. Users get the distinct impression that you know what you're doing, and they can really trust your products or services, even if a specific product isn't mentioned anywhere in the blog post.
Here are some ways to begin creating content that's of value to your users, no matter what your area of business:
Many companies nowadays post information about their business. The content becomes more valuable to a customer when it's personalized for them, answers a problem they might have, or inspires them. Customer-focused content is what helps your customers make informed decisions and keeps them returning to you.
The famous phrase, "There's no such thing as a stupid question." is especially true when it involves your audience. Encourage them to ask questions and provide their feedback. You cannot define what is valuable. Only your audience can. So ask. Every question that your ideal client asks is an opportunity to create valuable content that answers that question. To determine what content appears to deliver the largest impact on your audience, review your website analytics. You can also check your website analytics to find out which content seems to have the most audience impact and concentrate on producing additional content in the same arena.
Valuable content helps people to understand your product or service and stimulates positive engagement amongst the users. However, this doesn't mean re-strategizing content purely for higher engagement levels. For success on social media, your content needs to be useful and informative, or people will look elsewhere.
Your best social media platform to use is the one where the people you want (your potential customers) are the most active. It might be Twitter, Instagram, or one of several others.
You will need to review your business and resources. Here are some of the top social media platforms:
Social media is never a 'One and Done' relationship. It is always ongoing and evolving. What's critical is knowing it's not only concerning increasing your number of customers but also about extending your capacity and impacting your business sector. With the intention of advancement, review these useful guides:
Always remember, it's not about the technology; it's about the people. Social media platforms, without a doubt, can bring us together on both a personal and professional level with others. Perhaps the best way to move ahead, no matter how big or small your business, is using social media as a tool for understanding people. When your business prioritizes this understanding using open and honest engagement, trust can be slowly built, and success can indeed be had.
A Markethive Entrepreneur and a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.
âââââââ
We at Markethive pride ourselves in being entrepreneurial, and the fact that our logo says Ecosystem For Entrepreneurs is precisely what Markethive is. If you're an affiliate marketer, did you know you have a complete turnkey system in Markethive to achieve not only exceptional sales results but also long-lasting relationships you can build?
Everyone who joins Markethive either has their own business or is looking for a way to make money on the Markethive platform. Internally, we have the Markethive Vault, Loyalty program, MHV micropayment faucet, and referral program with its generous infinity airdrops; however, it's important to note, with the development of the turnkey system, Markethive is also the perfect platform for affiliate marketers.
Affiliate marketing is essentially the promotion of a business, company, or individual product. It is based on relationships in which one party (the Affiliate Party) sells another party's product and receives a commission to sell its product or service. This allows you to work with the brand to help them sell their product while earning commissions every time someone buys through your affiliate link.
Affiliate marketing became a concept in 1989 and took off in 1996 with Amazon Associates. Today, the affiliate marketing industry shows steady growth with an expected $6.8 billion spends in 2020.
Considered a unique form of marketing, it is among the most popular approaches to drive sales and generate revenue. Affiliate marketing is beneficial for companies and affiliates alike and offers a convenient and cost-effective niche.
The Banner Impressions Exchange (BIX), along with an ever-increasing amount of impressions, commands excellent organic traffic helped by Markethive's positioning, as shown on Alexa Rank, lends itself to a golden opportunity of any affiliate program one chooses to expedite.
The BIX allows you to sell your impressions on the exchange, which many Markethive entrepreneurs are doing. Alternatively, the affiliate marketers within Markethive are creating banners and using their impressions each month to promote their affiliate programs.
Using your allocation of impressions is a great way to promote your business; however, many link their banner directly to their affiliate link, which points outside of Markethive to their affiliate website. This limits potential outcomes, resulting in missed opportunities.
Apart from the traffic stats you can access within Markethive's analytics for your banner, you don't know who they are, nor will you have the chance to build a relationship with them if they didn't take any further action on your website at that point.
A solution would be to create a group or a storefront within Markethive. You can set up a landing page, paste information, tutorials, images, or videos from your affiliate website into the group's activity page.
When a prospect clicks on your banner with the link now directed to your group, they will be able to join you in that affiliate program and Markethive. This allows you to keep in touch with them, provide them with reviews, updates, or new products.
Inviting them to your group to purchase your affiliate product within Markethive can be seen as a support mechanism that includes a social aspect that would most likely be comforting to the new user, given they are now in a group of like-minded people.
Almost 68% of affiliate marketers use social media to connect and display valuable content and offers in a specific group that allows them to build relationships and gain trust. This personal approach is expected to increase in the upcoming years, and Markethive is poised to play an integral part in this facilitation.
Did you know that nearly 65% of affiliate marketers rely on good content to enhance their campaigns? According to these statistics, there has been a 175% increase in content produced by affiliates and a whopping 240% increase in revenue created by content publishers over the last few years.
Blogging has become an integrated sector of the overall affiliate marketing strategies as stats show that 47% of buyers read 3 to 5 pieces of content before deciding to purchase.
This medium is where your storefront's blog section can be of service to the associates that have joined you in your group. Creating valuable content about your products and services can be a deciding factor and help build trust and integrity.
The storefronts (groups) is designed to be a complete turnkey system for any independent business or affiliate program you promote. This includes capture pages, landing pages, autoresponders, broadcasting, co-op assignments, and campaigns with link rotators for those building a team.
Automated tutorials on how to create and monetize any opportunity within the bounds of Markethive and its unique storefront system will be added. And you are not limited to one storefront.
You can have as many storefronts to cater to the various affiliate niches you require. For you, it's central to managing all of your businesses. For the customer, it provides a platform of information and support and the added opportunity to be in a social environment to earn an income with Markethive if desired.
Another benefit of using Markethive as your storefront to promote your business is your potential to increase your Hive Rank. As group numbers grow, it has a positive impact on your Hive Rank score, which increases your MHV earnings. It's the highest paying micropayment paid by Markethive, other than the airdrop received when you refer people to Markethive.
As you evolve with your banner creations and promotions using your Markethive impressions, you may need to purchase more impressions from the BIX resellers. This increases the demand for the impressions, which increases the price, resulting in a very lucrative income from the Banner Impressions Exchange.
So it's two-fold, the affiliate marketer makes money from their program gaining loyal customers in their groups, and the BIX resellers also profit. All this under the Markethive umbrella, making it a collaborative ecosystem, a marketplace, and a home for entrepreneurs and consumers.
CEO and Marketing Director Thomas Prendergast presents the "Coffee withTom" weekly meetings, which is a hands-on approach. The sharing of new ideas, explaining the benefits of affiliate programs, outlining the best ones, and how you can integrate the Marketive tools to provide a better experience for your prospects and make your affiliate business more manageable for you to conduct.
These meetings are live, held weekly, and not always recorded; however, they offer valuable information and direction covering the different aspects of the Markethive system and what it can do for you. (Check Calendar for details)
Although affiliate marketing has been around for a while, there's a whole new generation rising up, proving that there is a legitimate way to earn a living online. Entrepreneur Adam Enfroy has done just that, starting as recently as 2019. Along with his outstanding success, he guides beginners, recommending the best affiliate programs and sound advice.
These affiliate marketing statistics indicate an overwhelming acceptance of this advertising model for just about anyone to make money online.
Surprisingly, affiliate marketing is far less time-consuming than other marketing methods, and there's little to no initial outlay. It's recognized as a great way to make some money just by promoting other businesses' products and services. The opportunity to tap into new markets and boost traffic is an added advantage.
All you need is your blog or website, some writing skills, and a little advice to get started. The perfect scenario would be to have a platform to consolidate your affiliate niches, surround yourself in a social environment with all the SaaS tools you need to facilitate your business from start to finish.
This is what Markethive gives you, along with a collaborative, stable learning environment for the entrepreneurial beginner. In 2020, it's clear that the future of affiliate marketing is a bright one, and with Markethive at the helm, it's a perfect match.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
"Where there's a will, there's a way".
Markethive has come a long way since the days of being the first automated marketing platform back in the mid-1990s. Thanks to the onset of Blockchain technology and the innovative culture of Markethive, with its visionary leaders, C.E.O., Thomas Prendergast, and C.T.O. Douglas Yates, we have seen significant progress with each milestone accomplished along the way in a timely fashion.
Throughout Markethive's evolution, we have experienced some adversity, and Markethive has prevailed because it's driven by the divine vision of the omnipotent Lord, God. Today's global landscape of spiritual war has only made it more vital to move forward to the next level to deliver the fruits of our labors and goodwill.
As explained by Thomas Prendergast,
"Markethive is our life's work. We do not build it for our own wealth and recognition. We aspire to build it to give the Lord all the glory, that in reality, we are but the masons, the carpenters, and the Lord is the architect and the main contractor."
Given the repudiation of mainstream social media and the like, this is Markethive's time to shine.
The team behind this monolithic project is driven non-stop, working around the clock to render Markethive Adsense friendly, gain approval, and get the green light with external ad agencies to turn on this advertising revenue stream.
The first will be Markethive.com, which will then branch out to Markethive.net, .org, and the many other domains Markethive has acquired.
These added revenue streams will see Markethive in profit, and subsequently, the current I.L.P. holders will start receiving the promised dividends.
The potential income for Markethive with these revenue streams is currently estimated at $426,540 per month, reaching a number into the millions per year, as shown in this independent study.
Markethive's imminent goal is to move into the profit column with this added revenue and start paying out on the I.L.P.s as well as launching the Markethive Coin (M.H.V.) onto the exchanges to provide value and liquidity for the Markethive community.
Markethive, the company has purposely not engaged any venture capitalists to assist in a more rapid advancement as its goal is to share the profits with the loyal users of the Markethive platform.
The expected future forthcoming advertising revenue will give us the ability to move forward as planned. It's happening now as the ad agencies have approved Markethive and now awaiting activation.
Markethive is the next generation of social media and inbound marketing on the blockchain, growing and becoming more prevalent each day by giving the power back to the people.
I reiterate, this is happening now; however, there is still time to join the I.L.P. family. You can purchase an I.L.P. or a percentage thereof by contacting C.T.O., Douglas Yates, or C.E.O. Thomas Prendergast on our Telegram channel.
Or become an Entrepreneur One loyalty member by clicking on "Loyalty Programs" in the Markethive Home page's main menu. Time is limited with this offer, so don't delay.
To find out more or refresh your memory about the I.L.P. read this article; THE INCENTIVIZED LOAN PROGRAM (I.L.P.) A Powerful Way To Spread The Wealth.
Helping us by being part of our I.L.P. family will bring great rewards. These reciprocal blessings are what make Markethive unique where the prosperity goes to the people of the Markethive Community.
Thank you for your understanding, support, and above all, patience, as we move forward to accomplish another of our milestones and deliver on the I.L.P.s as promised.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
If you thought that there was a surge in social media usage as a result of the global pandemic you may be surprised to hear that although many people used social media to stay in touch with family and friends, the covid element has not substantially increased the number of people using social networks or messaging apps simply because 4 out of 5 users already engage in the activities pre-pandemic.
According to these statistics, they speak of existing users’ engagement, not of changes in the total number of users. In the US alone, the social network user space is saturated already with 81.3% of adult internet users and 73.2% of users of all ages, so there’s little room for new growth.
On a global level, there are 4.57 billion people using the internet with 3.81 billion active social media users and 5.16 billion unique mobile phone users. GlobalWebIndex found that tutorials and how-to videos are amongst the top kinds of content that consumers want more of during the COVID-19 crisis, and these may represent a particularly compelling opportunity for B2B brands.
As you would expect, this year did see a surge greater than expected in the number of live video users, video game viewers, and subscription over-the-top (OTT) users due to the pandemic, but social networking activities have not experienced the same hike.
Notably, the ongoing and escalating problems of fake news, misinformation, divisive content, and censorship have created a somewhat toxic environment causing past users to have little incentive to rejoin or log in and current users may feel the need for a break from the cognitive dissonance.
A social media reckoning, post the US election of the far-reaching power of Facebook and Google is at hand and the role social media giants play in dividing us or uniting us has taken on a new urgency with long-term trends in polarization leading to an evermore fractured America.
The percentage of Americans that use social media surprisingly is the exact same number of people saying social media has a mostly negative effect on how the state of what’s happening in America at the moment where the people are politically divided.
Of that, 25% say it’s neither negative nor positive with only 10% saying it helps people stay informed and aware. Coming in at 3rd place was the ability to connect, communicate, and sense of community. Lastly was the visibility of marginalized groups and activism of social movements.
People will still continue to use social media and are reflective of society at large. They continue to use it even if they are fed up with what they are seeing on the platform. This indicates the reality of how social media is embedded in our culture and reflects on what is actually going on around us.
The intent of many users though, is to catch up with loved ones and friends and don’t focus on the divisive or high profile content so there is a disconnect, however, many look for or are subject to some kind of news.
When asked, people said the biggest frustrations and reasons social media has a negative effect is in order of preference with an overwhelmingly lead being;
Cognitive dissonance is a primary issue and experienced by many users which can happen when we are exposed to differing opinions on social media, and when we are not able to choose which is the right one, we experience cognitive dissonance.
This behavior is more evident online and on social networking sites where people continue to bombard others with differing thoughts and opinions. With Facebook as an example, what started out as a platform to catch up with family and friends has turned into a stage for activism and movements, disinformation, segregation, politicization, and diminishing self-esteem and mental health in individuals in many cases.
With emerging technology and the post-pandemic normal way of life, we won’t see a shift away from social media in general. However, individuals need to understand how to cope with the emotional upheaval that comes with cognitive dissonance.
Some of the emotions that we experience as a result of cognitive dissonance are dread, guilt, anger, frustration, anxiety, stress, etc. Most of us are aware of our belief systems. However, when we realize that there may be a grain of truth in another person’s views and opinions, it conflicts with our own beliefs.
One of my favorite sayings is “live and let live” so by accepting that there are opposing views around us and if we hold true to ourselves these conflicting opinions have no power over us.
At a roundtable conference, a panel of industry insiders discussed the issues about the spread of disinformation on social media. It was identified that many people are not trained well in the skill of critical thinking. They are unable to differentiate a biased or untrustworthy source of information from a reliable one.
It was suggested to aggressively teach both confirmation bias and argumentative theory at a young age so an individual can learn to self-mitigate. A sure defense would be to equip everyone to be their own best advocate and critically evaluate all the information and the motives behind that information.
Laura DiDio, a high tech analyst remarked,
"Everyone needs to check and vet their sources of information and not simply jump to conclusions and retweet or share so-called 'facts' before they are certain that it is the factual and correct information."
"Think for yourself and question everything! That's a good start."
Throughout the years we saw greater user adoption that led to a popular explosion and expansion of these tech giants, more and more companies and brands came on board to increase their exposure to social media users reaching into the billions.
However, according to pundits that believe social media reckoning has already started, many companies may be questioning whether these controversial platforms are actually good for business. They may well be revisiting their priorities and social responsibilities, what they stand for, and whether they match up or want to be associated with what they are now seeing on the social platforms.
Well over 90% of Facebook's revenue comes from advertising with 8 million active advertisers, however as recently cited in the Washington Post “outrage is built into Facebook’s ability to profit”, it seems that the most divisive and emotive content tends to be more effective.
It’s also been the platform’s algorithms placing ads alongside this type of content that has provoked many brands to question their presence on the platform. So advertisers are suffering twofold; They are funding the continued success of Facebook by purchasing ad space in its “outrage based” ad model plus their brand name and ads are placed automatically in content that could well be damaging to their public perception.
Mary Portas, creative director and well versed in the fashion and retail sector for many years spoke about how we are entering a new phase and culture she labels “kindness economy”. She explained in a recent talk on a TEDx event that people are increasingly taking into account the moral values of a brand when choosing who to buy from.
Mary believes an economy built on kindness is not weak, but strong leading to a foundation of a business that has truth, integrity, longevity, and commerciality. Any business that organizes itself around this kinder way of behaving, will be the ones that win. The triple bottom line is people, planet, and profit – in that order.
This philosophy rings true for many high-profile brands such as Unilever, Verizon, Starbucks, HP, Microsoft, and Coca-Cola who have already pulled their advertising from Facebook realizing an increasing need to instigate change, also self-reflect and think about how to improve the ways they communicate with consumers as an industry.
This stance is not just about a political statement, it’s also about the chance to reassert some control over their marketing.
The social media monopoly will either be facing some kind of reform and regulatory risk, as the US Congressional antitrust hearings with the CEOs of Amazon, Apple, Facebook, and Google that recently concluded, hand down their findings. The investigation addressed claims that big tech firms wield too much dominance over the market.
Any legislation of antitrust action may take some time subject to the political and bureaucratic red tape but whatever the regulators decide, users may well become alienated by the increasingly poisonous atmosphere on social media. A decline in user engagement would negate the incentive for businesses to pay for advertisements.
We could see a mass exodus of users decamp from their once believed sanctuary as other platforms rise up as the solution to the advancing dystopia caused by the “too big to fail” data harvesters of Web 2.0.
Ironically Facebook sold the idea of privacy to early users, back in the MySpace era. At that time, privacy was the currency and since social media was free, the promise of privacy was an important distinction and pivotal in competition.
Facebook made this promise initially: “We do not and will not use cookies to collect private information from any user.” In contrast, MySpace had a policy in which anyone could see anyone else’s profile. So MySpace users jumped on the Facebook train.
As Facebook gathered market share, it attempted to roll back some of those privacy promises and in 2007, Beacon was released which tracked Facebook users while they visited other sites. The “like” button was introduced in 2010 and that also enabled the company to track users.
By 2014, Facebook publicly announced that it would be using code on third-party websites for tracking and surveillance purposes. This is a blatant reneging on their promise it had used to establish market dominance initially.
Facebook was fined $122 million in 2017 in Europe for violating a promise it made not to share the data from WhatsApp with the rest of the company. And in 2019, it paid a $5 billion settlement to the FTC for a variety of privacy violations. Too big to fail or too big for its boots? We’ll see.
Many have already escaped the dictatorial protocols or they’ve been banned, making their way to more sovereign platforms using Blockchain technology and cryptocurrency, making it a no-brainer for individuals and companies to take advantage of monetization with the added benefits of autonomy and privacy afforded by this technology.
Known as the new disrupters they are capturing user attention and the associated advertising revenue. These platforms may not be as big or popular as Facebook, Twitter, or YouTube, yet, but given time and the way things are going, they’ve come just in the nick of time.
Companies, marketers, brands, and individuals looking for a new home in social networking and advertising now have a choice. A Market Network has emerged to give back the control to its users whether it be social, marketing, affiliate, inbound, influencer, et al, various campaigns and publishing with the SaaS tools including tracking, analytics, also digital wallet and payment processing with access to an increasing user base of entrepreneurs and publishers.
The marketing industry in general is an incredibly sociable industry that thrives on building relationships. Markethive at its core has grown into a thriving ecosystem and is a most effective way to earn an income online, drive sales, and increase brand awareness. If the essential issue is one of control then Markethive with its varying modes of marketing puts you, as the brand in ultimate control.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
We have experienced an architectural shift in the way we handle our financial transactions, particularly over the last decade. More recently, since the new safety regulations introduced and enforced due to the pandemic, consumer behaviors have changed to a more contactless and cashless way of buying things in-store with more businesses transitioning online. With this comes the rise in digital payments.
The world-renowned entrepreneur and engineer, Ken Olsen was quoted back in 1977 as saying, "There is no reason for any individual to have a computer in his home". That was around the same time I was receiving my wage as cash in a little yellow envelope.
To be fair, that quote was taken out of context and what he was referring to was computers set up to control houses, not your average pc, however, today that’s exactly what’s happened. Many in our society have installed technology with many if not all appliances armed with computers that connect them to the internet of things.
I’m personally still wary of this and wouldn’t have it in my home, but the smartphone used for digital payments instead of cash, yes, absolutely. A more convenient and secure way to manage finances given the improved security we now have with ongoing advancements to address the arising needs in the future. It’s even eliminating the need for physical credit/debit cards.
Electronic payments became a thing when the first was the charge card issued by Western Union back in 1921. Not long after department stores, hotels, and service stations also began offering charge cards. Diners Club was introduced in 1950, then came American Express and the BankAmericard founded in 1958 which then became Visa in 1977.
Since then, we saw the videotex system in the mid-1980s which from all accounts the world wasn’t ready for so it didn’t take off. It’s also worthwhile mentioning that in 1983, David Chaum, an American cryptographer, started work on creating digital cash by inventing “the blinding formula, which is an extension of the RSA algorithm still used in the web’s encryption.” This was the very beginning of cryptocurrencies.
Online banking and bill pay came into play in the mid-1990s along with the first-ever online purchase in 1994. Accounts of who actually was the first vary but this video by Shopify reveals who the credit goes to.
Let’s take a look at the digital payments timeline which began just over 25 years ago and how it’s evolved as a solution for global transactions that reach into the $trillions every year.
The origins of digital payments began when a 21-year-old entrepreneur Dan Kohn in Nashua, New Hampshire, sold a CD over the internet via credit card payment.
âº1994: First online purchase is made
A CD of Sting’s Ten Summoner’s Tales is sold for $12.48 on NetMarket.
âº1995: Amazon.com launched its online shopping site and eBay was also introduced.
âº1997: First mobile payments and first contactless payments
Coca-Cola installs two vending machines in Helsinki that accept payment by text message.
âº1999: Paypal launches electronic money transfer service
Early on, PayPal’s user base grew by nearly 10% daily. Tesla CEO Elon Musk and venture capitalist Peter Thiel were among its co-founders.
âº2003: Alibaba launches Alipay in China
Today, the mobile payment platform has witnessed stunning growth — leveraging digital wallets accepted by merchants in over 50 countries and regions.
âº2007: M-PESA creates the first payments system for mobile phones
Kenya-based M-PESA launched its mobile banking and microfinancing service. Today, it has over 37 million active users on its platform across Africa.
âº2009: Bitcoin enables secure, untraceable payments
Satoshi Nakamoto develops the first decentralized payment network in the world.
âº2010: The first Bitcoin purchase took place
Two pizzas were purchased for 10,000 BTC on May 22, 2010. Given the current price of Bitcoin, that 10,000 BTC is worth around $129 million USD today.
âº2011: Google Wallet is launched
In partnership with Citibank, Mastercard, and Sprint.
âº2013: WeChat Pay is rolled into the popular messaging platform
By 2018, it surpasses 800 million monthly active users.
âº2014: Apple Pay launches
To its iPhone users, Introducing widespread biometric authentication.
This is followed by Android and Samsung Pay a year later in 2015.
âº2014:Ethereum launched
Vitalik Buterin launches Ethereum, building decentralized applications such as Smart Contracts which allow for autonomous and more complex payment transactions on the Blockchain.
Image credit: Visual Capitalist
By 2023, over $2 trillion of mobile payment transactions could be authenticated by biometric technology. The use of biometric identification management technology for accurate customer identity verification has proven to deliver efficiency and convenience for organizations and also helps comply with government regulations to prevent identity theft and money laundering. Biometrics use intrinsic data, allowing for immutable identification and verification of people, and is fast and simple.
As technology continues to transform, advances in digital payment technologies and cryptocurrency are creating a knock-on effect worldwide.
According to Deutsche Bank Research, the coming decade will see digital payments grow at light speed. That will lead to the death of the plastic card. In emerging markets, the effect could arrive even sooner. Many customers are transitioning directly from cash to mobile payments without ever owning a plastic card.
In a recent survey, most plan to use a smartphone wallet more in the next six months, and most believe that digital wallets will replace traditional wallets within the next five years.
As more people use and rely on their smartphones for digital transactions as a means to manage their affairs and purchases with post covid guidelines, a number of other technological innovations may well be instrumental in shaping the evolving digital payments industry.
♦ Messaging-app payments
Facebook Messenger, WhatsApp, and WeChat can leverage the reach of billions of users.
♦ Multi-dimensional Digital Wallet
Markethive is releasing its wallet to facilitate messaging, P2P, ecommerce, micropayment, and crypto transactions to its users reaching into the millions
♦ Voice-activated commands
Paying for gas, groceries, or retail via voice could soar.
♦ Biometric payments
Smartphone biometric security features could spur traction across digital payments.
♦ Blockchain wallet adoption
Blockchain wallet users are predicted to soar to 200 million by 2030.
♦ Cryptocurrencies
Daily transactions of leading cryptocurrencies total at approximately 3 million on average.
♦ Peer-to-peer (P2P) payments
Financial Institutions along with credit card companies are investing heavily in P2P partnerships, following PayPal’s lead.
♦ Hardware & in-store interfaces
Square, Clover, and Stripe are driving new mobile processing integrations.
♦ Facial recognition
May soon replace QR codes across retail, transit, and airports in China.
Consumers said they chose mobile payments for the convenience, speed, and absence of fees. Retailers are taking note. Many are installing a mobile payment app “to fit customer desire.” The key benefit is reduced effort with mobile payments, there is no need to type in a PIN or handle cash, which removes a psychological barrier. And then of course there is the contactless aspect of it which has become more prevalent today.
Image credit: Deutsche Bank
There has been significant growth in the use of blockchain and cryptocurrency in digital payments. There is a need and enormous opportunity for the online community to take advantage of cryptocurrency micropayments for engaging, facilitating their businesses and to some extent, gamification is becoming more popular and rewarding.
Markethive, the Blockchain-driven Social Market Network has realized the potential for cryptocurrency micropayments on its global platform which will extend to external coin exchanges and P2P payments via a multidimensional wallet, which is a POS wallet, a Mining Wallet (through the Markethive faucet systems), a private KYC/AML authentication provider, and a secure messaging system.
Blockchain being the technology behind cryptocurrency is foundational for building the next generation of digital transactions. This will establish trust in the trustless applications that provide transparency and immutability with the added benefit of streamlining business procedures, all of which is considered crucial by users as it enhances openness and efficiency of businesses.
Recently, Paxos’ announcement of PayPal now taking on cryptocurrency with its new service allows users to buy, sell, or hold cryptocurrency with their PayPal digital wallet. This is great for the crypto industry as PayPal will help to increase awareness and adoption along with education and utility for cryptocurrencies.
The value of digital commerce and mobile POS payments continue to rise on a global scale with yearly transactions valued at $4.8 trillion in 2020. The industry is undergoing a substantial transition given the disruption and global advancements taking place as key technological innovations are integrated.
As digital wallets become more mainstream, transactional volumes are estimated to reach $9 trillion annually with online purchases and digital commerce driving the growth. As the industry expands its reach globally, users, consumers, investors, and businesses will all benefit from this transformative shift towards a digital economy.
The real possibilities in a decentralized, blockchain-based payments world cannot be underestimated. There are various types of payments automated with smart contracts and the Blockchain could ultimately be universal in everyday payments at a society level.
References:
Visual Capitalist
Deutsche Bank
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
Blockchain technology is what I consider to be a quiet achiever, and is subtly easing its way into the mainstream in many industry sectors that impact all of us in one way or another. Since my previous articles on Blockchain, we’ve seen an increase in the implementation of blockchain technology as now more than ever it has become a “time for trust”, as quoted by one of the big four auditing monopolies PwC.
Without a doubt, Blockchain technology will have a beneficial effect on every aspect of business in the future, however, this is a gradual process that requires time and patience. Many traditional businesses are mindful of and watching this evolution, but sitting on the fence waiting for more examples of blockchain technology. Why?
Because traditional businesses will require more transformation when integrating Blockchain and will have to completely reconsider their processes to harvest the maximum benefits of this technology. Meanwhile, companies with a culture of innovation lead the way into this new era of transparency and immutability.
Although Blockchain was initially considered only suitable for banking, finance, and cryptocurrency sectors, we are now seeing the benefits in many other industries as well. Currently, we have a lot of solutions that are either in the pilot or beta phase or already being utilized in this enterprising way of not only keeping businesses honest but provides a range of benefits for the public.
101Blockchains.com compiled a list of the top 50 companies across a range of industries as indicated in the infographic above, however, I’m going to add an industry that is at the forefront with a metamorphic influence and used by billions of people. It’s infiltrated our daily lives and increasingly is a way of life for communication, work, and livelihoods.
Numerous giants in this industry have been in the notorious spotlight for misuse of personal data, political bias, and tampering, questionable algorithms to name a few. If you haven’t already guessed, yes it’s social media, particularly Facebook, and will probably be the last, if at all, to align themselves with a transparent, public blockchain for the benefit of its users on every level.
Even Facebook’s yet to launch Libra coin that has recently come up against regulatory pressure is a private blockchain (permissioned) that uses an access control layer to govern who has access to the network making it more centralized. In other words, validators are vetted by the network owner, unlike public decentralized blockchain where applications can be added to the network without the approval or trust of others, using the blockchain as a transport layer.
The Libra blockchain would more likely be for financial transactions only and will not benefit from the network effect. Nor would the issues of privacy and data harvesting be addressed, in fact, Facebook, which ironically banned ads related to cryptocurrency and initial coin offerings, has not said how it might use blockchain technology, so a public blockchain, by its very nature, could well pose a threat to Facebook.
Blockchain is a distributed ledger with data stored across a network of computers and rules that are enforced by its many participants. It’s the opposite of Facebook, which is a massive centralized organization that controls all the infrastructure underlying the 2.7 billion global users on its proprietary social network.
Imagine a vast online network where we all hang out, chat, and buy things, but that’s not owned by Facebook, Google, or Amazon. That’s the vision many more people are seeing in blockchain technology as it becomes more understood. The companies using blockchain technology are actually securing their place in the changing ecosystem.
As 2020 comes to a close, there are now over 3 billion social media users around the globe using some form of social media, many are marketers, either for companies or in business for themselves.
Blockchain technology as a foundation in social media will be able to solve the problems related to notorious scandals, privacy violations, data control, and content relevance.
The integration of a decentralized blockchain ensures that all the social media published data remain untraceable and cannot be duplicated, even after its deletion. Furthermore, users will get to store data more securely and maintain their ownership.
Blockchain also ensures that the power of content relevance lies in the hands of those who created it, instead of the platform owners. This makes the user feel more secure as they can control what they want to see.
There are many upcoming social media platforms built on the blockchain, primarily used for sharing content through blogging and being rewarded with their native cryptocurrency. In my research, I’ve found some doing well, while others have tried and failed. Below I’ve outlined a few that stand out. They are each compared with a Web 2.0 platform or as close to it.
Bitchute: is a peer to peer web torrent video sharing platform, predominantly funded by users’ donations and scaling memberships. Monetization including tipping creators’ content is handled by 3rd party processors via Bitbacker, Coinpayments, Paypal et al. The responsibility for payments are passed on to the user, not Bitchute. Primary user interests: politics, activism. Alexa ranking: 2,172. Comparison: Youtube.
Steemit: Steem blockchain-based social media platform. Earn Steem coin and Steem Dollars which is a USD soft-pegged asset to post, comment, and curate. Primary user interests: advice, finance, economics. Alexa ranking: 20,069. Comparison: Reddit.
PeakD: Underpinned by the Hive which is a new blockchain that originated as a fork of Steem. In February, TRON acquired Steemit, Inc., which allowed it to gain control over Steem. In response, several Steem nodes and users created Hive, introducing a new governance model that is designed to prevent anyone from gaining control over the blockchain.
Despite those differences, PeakD social media functions are very similar to those of Steemit. Users can post content on the social blogging platform, Peakd. Users receive HIVE crypto tokens for posting content and commenting on that content. Primary user interests: Blogging, miscellaneous communities. Alexa Ranking: 40,004 Comparison: Markethive Social Media Platform
Minds: is an open-source social media platform. You can earn Minds ERC20 tokens for contributions. Minds measure your contributions to the network on a daily basis and you receive a “Contribution Score”. They then calculate how much you have contributed to the network relative to the entire community. That determines the percentage of the Daily Reward Pool that you earn.
Users’ only receive credit for unique interaction, meaning you can only earn credit from another unique user once per metric per day. (eg. If a friend votes on my content 100 times in a day, I will only get credit for 1 vote).
Primary user interests: politics, activism. Alexa ranking: 11,591. Comparison: Facebook.
Narrative: is a user-governed social media platform for bloggers. Earn NRVE tokens to post, comment, curate, moderate, and own niches. Since its inception, some members of the Narrative community have incorporated and are negotiating a new platform with the aim to be reborn with a new platform name along with some improvements integrating to the new Discord server. Primary user interests: n/a. Alexa ranking: 2,284,842. Comparison: Medium.
Memo: is a BCH blockchain-based social media platform. Earn BCH via posting. Data is stored directly to the blockchain, not the cloud, using OP_RETURN. Using the Memo OP_RETURN Protocol, the message you include with your transaction will show up as a post on the site. You can also use this protocol to like or reply to a previous memo.
Primary user interests: Bitcoin Cash, micro-blogging. Alexa ranking: 214,778. Comparison: Twitter.
However, According to Bitcoin.org the use of OP_RETURN is irresponsible in part because Bitcoin was intended to provide a record for financial transactions, not a record for arbitrary data. Perhaps Memo should build their own blockchain specifically for content and data.
SocialX: is a photo and video sharing blockchain-based platform. Earn SOCX crypto token rewards for contribution and licensing. SocialX is a community-driven social media platform allowing users to publish photos and video content.
SocialX has created its own blockchain to tackle various challenges associated with blockchain-based projects including the decentralization of photos, video, and other media.
Primary user interests: Varied content of a social nature. Alexa ranking: 2,223,697. Comparison: Instagram.
Indorse: Ethereum-based coding evaluation and assessment recruiting platform. Earn IND tokens for activity on the network. Primary user interests: coding, recruiting. Alexa ranking: 395,295. Comparison: Linkedin.
Markethive: built on blockchain technology, is a Social Market Network and much more than a social media or blogging platform. It incorporates all inbound marketing tools including SaaS, CRM, AR email systems, eCommerce, along with a digital media broadcasting platform. I am yet to find a blockchain comparison on the internet for Markethive.
Earn Markethive coin (MHV) for every activity and engagement on the platform as a free member. Be rewarded for your loyalty while building your business online in a collaborative environment. Created for the struggling entrepreneur, delivering a sovereign platform so all have the opportunity to excel and prosper. Primary user interests: business, marketing, blogging, current news, commercial arts, entrepreneurialism. Alexa ranking: 3,152. Comparison: Marketo, Hubspot, LinkedIn.
(Alexa rankings and data retrieved on October 18, 2020)
Blockchain can be a real differentiator, a new technology with the potential to be a force for good, leaving centralized web 2 platforms behind with their tyrannical protocols.
Blockchain holds different meanings and use cases for different industries, with every industry being able to benefit from blockchain technology, however, by enlarge people still have limited knowledge of how blockchain can be a transformational change to all sectors.
Many cannot see beyond its association with cryptocurrencies and are confused about the differences between blockchain and cryptocurrency. A good way of understanding the relationship between crypto and blockchain is to compare it to an application on your smartphone. (e.g. Menulog or Messenger), and the platform on which that application is running (IOS or Android). Blockchain is the platform and cryptocurrency is an application that runs on the blockchain platform.
The confusion stems primarily from the fact that the platform (blockchain) and cryptocurrency (Bitcoin) came onto the scene at the same time. The first time blockchain was recognized is when it took the world by storm as the technology behind bitcoin. When in fact, it was first conceptualized back in 1991 using the term “Timestamping”, which was basically an immutable ledger, long before Bitcoin.
More organizations are reassessing their operations as they do battle with the repercussions of the pandemic lockdown of 2020. It has accelerated many disruptive trends that will create entire new markets and displace others in the process. There is a shift towards new ways of working, communicating, and transacting online.
Trust is faltering, becoming an increasing issue in the digital world and organizations are clearly recognizing the importance of building trust with their people, customers, and business partners. They are paying far greater attention to the risks that undermine trust online such as fraud, data loss, or misuse along with many other forms of cybercrime.
And in a more traditional sense we have all had to trust the institutions, middlemen, and the powers that be with our finances, documents, data, and the like, for decades, which has historically been the demise of society, even countries, almost becoming 3rd world. This type of trust will become irrelevant in the blockchain-enhanced digital world.
A decentralized, immutable distributed ledger (blockchain) has been coined as a “trustless” protocol, meaning there’s no need for trust as in the traditional sense. Blockchain technology supersedes the old trust method, transforming into a “trustless trust”.
By integrating blockchain, organizations can build greater trust and transparency in areas such as certification, recruitment, commercial transactions, and the way they secure, share, and use data and content.
An increasing number of organizations are now seeing that blockchain technology provides an opportunity to change for the betterment of all, improving reputation, providing more growth and sustainability, build confidence, and propel any industry forward.
PwC economists expect blockchain technology to bring benefits across a wide range of industry sectors and a lot of the value will be realized behind the scenes. This recent analysis in pdf format estimates blockchain technologies could trigger a $1.7 trillion boost in the global economy by 2030.
They expect between 10% and 15% of worldwide infrastructure to be using blockchain within a decade with the biggest beneficiaries poised to be the public administration, education, and healthcare sectors.
Also, wholesalers, retailers, manufacturers, and construction services will benefit from using blockchain to engage consumers and meet the demand for provenance and traceability.
There will be broader benefits for business services, communications, media, marketing, and advertising with the billions of users looking like winners with more of an equal opportunity to earn a living online. For ease, stability, and protection, blockchain technology will play a significant role in the next normal.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
Let's travel back in time and check out the history and timeline of digital marketing and how we got to where we are now in 2020, also where we are heading in the future. This year has seen a remarkable change in habits and a tremendous leap in users online.
Everything from social catch-ups on Zoom, even viewing your favorite sports game from your lounge chair on the Zoom platform as a part of the live audience at the game’s venue.
Also, corporate working from home, more recently-unemployed looking to work from home to earn a buck, and an ever-increasing number of traditional offline businesses now have a presence on the net adopting digital marketing strategies.
Pretty much everybody has a connection to the internet in some form or another. Grandmas and grandpas are being urged to get online for their banking needs and grocery deliveries. So, of course, every time you go online, you experience digital marketing where someone is trying to sell you something albeit directly or indirectly.
It’s fair to say businesses just can’t thrive now without online marketing to help generate sales. All businesses, big and small are increasingly moving online with a direct-to-consumer approach that reaches a huge worldwide audience more easily and takes advantage of an unlimited marketplace.
On a global scale, digital advertising spend was projected to hit $336 billion in 2020, pre- COVID, now adjusted to $332.84, but as you can see by the graph, stronger times are just ahead.
Worldwide digital ad spending will make up 62.6% of the total media spend by 2024.
Digital Marketing is an umbrella term for promoting and selling services or products using online strategies as outlined in this article which is beneficial for all types of business and allows companies to;
These digital marketing elements outlined in the infographic help you reach your customers wherever they are, engage with them, and encourage them to purchase something from you. You create brand awareness, generate leads, convert new buyers, build trust, and increase sales.
Marketing has always been about connecting with your consumers and potential buyers in the right place, at the right time. Currently and into the foreseeable future the best place to meet them is where they are spending time – on the internet.
Digital marketing is also referred to as 'online marketing', 'internet marketing', or 'web marketing' however, the term digital marketing has grown in popularity over time.
Digital marketing is constantly evolving, with new technologies making it faster and easier to master especially for small businesses and marketers, but where and when did it all start?
Let’s go way back and visit the history and timeline of digital marketing with some of the more major milestones in technology.
The term “digital marketing” was coined back in 1990 and considered integral to technology development and advancement on the whole.
One of the first key events took place back in 1971, when Raymond Tomlinson, a computer programmer from New York, USA, implemented the first email program on the ARPNET system, even before the internet launched.
Tomlinson sent his first test email on a system that was able to send mail between users on different machines that previously could only be sent to others using the same computer.
He was inducted into The Internet Hall of Fame in 2012 which stated "Tomlinson's email program brought about a complete revolution, fundamentally changing the way people communicate".
This was a memorable year with the new terminology of digital marketing and that same year, Tim Berners-Lee who invented the World Wide Web in 1989, wrote the first web client and server in 1990. Classed as Web 1.0, it was limited to read-only. Meaning the early web allowed us to search for information and read it but very little user interaction or content generation.
The very first true, linked, clickable, paid advertisement on the WWW was from a website called the Global Network Navigator, (GNN) which in 1993 sold a clickable ad to a Silicon Valley law firm.
However, the first to do rotating banner ads was pioneered by HotWired in October 1994 and the internet has not been the same since. Despite users’ aversion to online ads, particularly pop-ups, the business models of most websites still revolve around advertising.
Advertisers will spend $52.1m on banner ads in the U.S. this year, according to Statista, with a projected annual growth rate of 7.9% resulting in a market volume of $71.5m by 2024.
Those ads may annoy some users, however, they help fund many digital publishers. This is what helps keep platforms predominantly free for users. Banner ads were cutting-edge 26 years ago and gave birth to the internet ad industry.
The first banner. Image credit: Wired Formerly Hotwired
AT&T paid $30,000 to run a dedicated placement for this banner for 3 months in Hotwired. It initially got a 44% click-through rate. The metrics in those days consisted of a person manually counting the clicks and the first Web analytics tool was a highlighter pen.
Yahoo, AKA ‘Jerry’s Guide to the World Wide Web”, named after its founder Jerry Yang, launched and to its success, received nearly a million hits within the first year. The human-edited Yahoo Directory provided for users to surf through the Internet became their first product and the company's original purpose.
This set the tone for comprehensive changes in the digital marketing world, which led to companies to start optimizing their websites to obtain higher search engine rankings.
Over the years, Yahoo evolved, then in 2000, they made what they thought was a strategic move in the history of search, when they partnered with Google. They let Google power their organic results, so in every Yahoo search result it displayed “Powered By Google”.
At the time, Google was not well known, so essentially Yahoo introduced their largest competitor to the world and Google became a household name.
Also in 1994, the first blog was created by Justin Hall of Swarthmore College. Soon after blogs became an opportunity for brands to connect with consumers. The original term was “weblog”, and shortened to “blog” in 1999.
LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery. The original concept of Homebase was to build a female and family-friendly web portal.
On 28 October 1996, the company launched its LookSmart search engine. At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.
These days, LookSmart is a search advertising, content management, online media, and technology company. It provides search, machine learning, and chatbot technologies as well as pay-per-click and contextual advertising services.
Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat and has an interesting history. Alexa was founded as an independent web analytics company in 1996 and acquired by Amazon in 1999.
The evolution of Alexa has seen its claim to fame being a key metric known as Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity.
The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.
This was also the year that the phrase, “content marketing” was born at a discussion for journalists and the American Society for Newspaper Editors, and quickly became one of the most pivotal terms in digital marketing.
Starting out as a project in 1996, by Larry Page and Sergy Brin. They theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank which determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site.
Page and Brin originally nicknamed the search engine “Backrub”, because the system checked backlinks to estimate the importance of a site. After much funding, Google was incorporated and launched in 1998, based in a garage.
In the same year, Microsoft launched the MSN search engine, and Yahoo introduced Yahoo web search.
Marketers needed an edge to reach out to potential customers so a new technology arose as marketing automation.
Thomas Prendergast built the first automated marketing system in 1994 and was the foundation of Wavefour, which was one of the many firsts. It included a self-replicated website, self-replicated PDF (a formatted receipt to print out sign and fax or mail-in), the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system.
Launching in 1998, this system poured new customers and evolved into a service called Veretekk, a standalone Application Service Provider with “Aweber” like email systems, lead capture portals, and Internet Marketing training that ran for nearly 20 years. It was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.
From 2003 onwards, many automated marketing platforms followed suit such as Eloqua, Salesforce, and later in 2006 came Hubspot and Marketo to name a few. This gave rise to SaaS or Software as a Service.
The company Veretekk has since been re-built from the ground up to include Blockchain technology and cryptocurrency, combining an inbound marketing platform, social network, and digital media broadcasting platform. Now called Markethive, it’s known as the first next-generation Market Network on Blockchain.
This also saw the birth of the term “Inbound Marketing” derived from automated marketing with a focus on content marketing which is proven to bring credibility and integrity to any organization and be considered a trusted source.
Google’s AdWords program is a service that provides advertisers with advertising campaigns managed by Google. For those who want to manage their own campaigns the AdWords self-service portal was introduced soon after.
Google then launched its AdSense program, originally named content targeting advertising in March 2003. It’s a program through which website publishers of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
These advertisements are administered, sorted, and maintained by Google and generate revenue for the publisher on either a per-click or per-impression basis. Today over 11.1 million websites use AdSense.
Reid Hoffman founded LinkedIn in December 2002 – making it the first-ever business-oriented social networking platform. It’s primarily used for professional networking, job posting by company, and by job seekers.
As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly-owned subsidiary of Microsoft.
Myspace, an American social networking service was the largest social networking site in the world from 2005 to 2009, reaching more than 100 million users per month. In June 2006 Myspace surpassed Yahoo and Google to become the most visited website in the United States
Myspace has had a significant influence on technology, pop culture, and music. It was the first social network to reach a global audience and it played a critical role in the early growth of companies like YouTube. However, in April of 2008, Myspace was overtaken by Facebook in terms of the number of unique visitors.
b2/cafelog, more commonly known as b2 or cafelog, was the precursor to WordPress with an estimated 2,000 blogs installed as of May 2003. WordPress then became its name and is a joint effort between Matt Mullenweg and Mike Little.
WordPress was originally created as a blog-publishing system but has evolved to support other types of web content and plugins assisting publishers to increase their reach across the internet.
By October 2009, WordPress was enjoying the greatest brand strength of any open-source content management system. As of June 2019, WordPress is used by more than 60 million websites which include 33.6% of the top 10 million websites.
WordPress is one of the most popular content management system solutions in use.
The terminology, Web 2.0 was initially invented in 1999 by Author and web designer, Darcy DiNucci, who also predicted the influence it would have on public relations. However, it was in 2004 that it became popularized when introduced by Tim O’Reilly and Dale Dogherty at the O’Reilly Media Web Conference. Web 2.0 was the start of a participatory or social web.
The same year “TheFacebook” founded by Mark Zuckerberg, became a thing, initially for the students at Harvard which later that year expanded to many other colleges across the USA. But it was in 2005 the name changed to just Facebook and started to take hold globally in 2006 when it opened to the public.
Google also released Gmail on April 1, 2004. It started as a beta release and didn’t end its testing phase until July 7, 2009.
YouTube was the brainchild and founded by Steve Chen, Chad Hurley, and Jawed Karim, all were early employees of Paypal. Karim said the inspiration for YouTube first came from Janet Jackson's embarrassing wardrobe malfunction in 2004 at the Super Bowl.
The very first video of “Me at the zoo” with founder Jawed Karim, was uploaded on April 23, 2005. Then YouTube offered the public a beta test of the site in May 2005. At the time of the official launch on Dec. 15, 2005, YouTube didn’t have much recognition as Vimeo was already operational as it launched in 2004.
However, as history denotes YouTube is a hit and in 2006 Google acquired the video-sharing platform for $1.65 billion in Google stock. Today, YouTube accounts for 2 billion users worldwide.
By 2006 there were considerable advancements in the digital marketing space. Search engine traffic grew to approximately 6.4 billion in the month of March alone.
Microsoft also introduced Live Search to compete with Yahoo and Google.
Twitter also launched in 2006 and created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Dorsey explains,
“…we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”
So although classed as a social media, Twitter is more of a microblogging platform and information network. Furthermore, statistics demonstrate that Twitter users spend 26% more time with ads than users of other social media platforms.
As the pace of the World Wide Web increased, so did the marketing climate and more companies and marketers came onboard utilizing marketing automated software that replaced conventional marketing processes.
These tools automated the tasks of lead segmentation, marketing campaigns, and the ability to provide customers with personalized information. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing as digital platforms became increasingly incorporated into marketing plans and everyday life.
The photo and video sharing platform was created by Kevin Systrom and Mike Krieger, in 2010 After its launch, Instagram rapidly gained popularity, and was acquired by Facebook in 2012. Instagram users are spending an average of 28 minutes per day on the platform in 2020.
A large portion of those users (around 200 million) visit at least one business profile a day, indicating that Instagram has become a focal point in the digital marketing arena.
Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.
Also noteworthy, the digital marketing industry saw a substantial rise in 2010, with the digital media growth of an estimated 4.5 trillion online ads served annually, and digital marketing expenditure experienced a 48% growth.
First released in February 2011, Google Panda brought a major change in Google’s search engine ranking algorithm. The name "Panda" comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.
It aimed to lower the ranking of “low-quality sites” and rank “higher-quality sites” near the top of the search results. Google Panda affected the ranking of an entire site or a specific section rather than just the individual pages on a site.
Panda’s updates were rolled out once a month in the first 2 years, and consequently influenced the ranking and traffic which negatively impacted some sites that upset a few people, to say the least. In some cases, it forced companies to change names, business models, fire employees, and even go out of business altogether.
Google stated in 2013 that future updates would be integrated into the algorithm which would make it less noticeable and continuous.
Zoom is a video-telephony software program that launched a beta version on September 10, 2012, that could host conferences with up to 15 video participants at the time. In January 2013, version 1.0 of the program was released with an increase in the number of participants per conference to 25.
By the end of its first month, Zoom had 400,000 users, which rose to 1 million by May 2013. Due to the COVID-19 pandemic Zoom experienced an exponential gain in users of 2.22 million in 2020.
On one day in March 2020, the Zoom app was downloaded 2.13 million times. In April 2020, Zoom had more than 300 million daily meeting participants. On August 24, 2020, Zoom experienced widespread outages for several hours before service was restored.
However, this year, Zoom has been at the center of some controversy with its attendee tracking feature, sharing personal data, shady techniques, and lack of transparency. It is recommended you “Zoom” at your own risk.
Reportedly, 2014 saw a rise in the number of mobile users, to 4.55B which is 70% of the global population, with smartphone users reaching 1.75B.
2014 also saw the launch of the Facebook messenger app and not long after came the Apple Watch.
Markethive, (previously Veretekk), was trademarked and incorporated in mid-2015 and opened the doors to a private Beta phase for Veretekk founders and users. The company then went into full public Beta launch in January 2016.
Over the next couple of years, while operating as an inbound marketing platform and social network, Markethive methodically worked on creating its primary vision of being a decentralized Blockchain driven Social Market Network integrating cryptocurrency forming an entire ecosystem for aspiring entrepreneurs, marketers, companies, small business, and commercial artists.
January of 2019 saw the launch of the Markethive Coin (MHV) within the Markethive ecosystem. Now it is possible to earn coins on every task and activity performed, whether it be facilitating your business with the inbound marketing tools or engaging on the social media platform.
Markethive is a sovereign entity offering transparency and self-sovereignty on all levels including autonomy, privacy, and security to its users as well as financial well-being. A community-focused culture of collaboration is the fabric of Markethive and proving to be a much-needed resource in the online world today.
By years end of 2020 will be the launch of the Markethive wallet app and exchange which will open the floodgates bringing in the millions who are looking for a genuine way to earn and conduct their business in the online space that in many ways has become a jungle and cesspool of fraud, scams, data harvesting, political bias, and dystopia.
This is all part of the Web 3.0 or 3rd generation internet which has started to emerge as a movement away from the centralization of services. Markethive was built for the little guy and gal in mind, at little to no cost to join, utilize all the facets of an inbound marketing platform and social network, build their business relationships, and get paid for doing so, all while enjoying free speech, privacy, and autonomy in a collaborative environment.
Sound like utopia? Pretty much is!
So there you have it… Technology has come a long way over the past three decades with no signs of it slowing down any time soon. The successful company for the long term will need to have an innovative culture and be tuned in to the fast-paced, ever-changing technology and behaviors in this revolutionary world.
One thing is for certain, content marketing, along with email marketing integral to inbound marketing which is a prescribed marketing strategy under the digital marketing umbrella is crucial to the success of any organization, large and small.
We have evolved into a more human approach towards marketing and advertising. Even Google’s search engine is adopting that approach with their latest algorithm in 2019, BERT, that helps better understand the context of words in searches and language a bit more like humans do.
At the height of the automated, inbound marketing boom in the mid-2000s, not only was it expensive but overwhelmingly complicated for many businesses to integrate. Larger companies would have it done for them, but what about the little guy and gal?
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.