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IMPRESSIONS – CLICKS – CONVERSIONS – REACH Are These Metrics Equally Important In Marketing?

June 21, 2020 Alan B. Zibluk Leave a comment

IMPRESSIONS – CLICKS – CONVERSIONS – REACH
Are These Metrics Equally Important In Marketing?

Do you just randomly post advertisements in the hope they bring results without knowing the statistics of the process? Sorting out the data produced by an online advertising campaign can be an intimidating task, especially if you’re new to online advertising. If you’re a marketer you will have heard of the terminology used to measure statistics of an online ad campaign but it’s not always clear or understood how they are differentiated and why all metrics are equally important.

Many understand the importance of social media engagement, however, when it comes to strategy, it’s critical to know the difference between the key terms or metrics, that are frequently used, as it will help you make sense of your campaign statistics. It’s all about accurately measuring your data to know what’s working and identifying areas where you can increase your efforts or improve on your content where it’s not working so well.

Defining The Basics Of Metrics

REACH
Reach is the total number of unique people who can see your ad or content. If 1000 people in total have seen your ad, that means your ad’s reach is 1000.

The advantage of having accounts on various social media platforms and a central system that allows you to broadcast your blog or advertisement to those individual platforms have the potential to increase your reach into the millions. Markethive, with its proprietary blogcasting system, is the springboard and gives you the ability to create massive reach which is exponential and very powerful.

For example, If I subscribe to your blog and I have 20,000 followers across all my social media accounts, and you have 15,000 subscribers each with a similar following, your blogs have now been potentially seen by around 300,000,000 people which by enlarge are not directly subscribed to you.

Every time you publish a blog with Markethive as the core platform, that article is posted out to literally hundreds even thousands of social network news feeds and WordPress sites.

IMPRESSIONS
Impressions are the number of times your content or advertisement is delivered and displayed on any given website or page. Let’s say that your ad from the previous example above popped up on those people’s screens a total of 3000 times. That means the number of impressions used for that ad is 3000.

Impressions are where your online advertising begins, and most likely where you will see the highest numbers as an impression is generated every time a webpage is loaded and potentially viewed. It’s important to note that just because the banner was displayed doesn’t guarantee the visitor saw it.

It’s a bit like driving past a billboard on the side of the road, the ad is displayed continuously but it doesn’t mean that you took any notice of it. So, in a sense, every car that passes the billboard would represent an impression, as the potential for the ad to be viewed is there but no guarantee that every driver saw it.

Impressions are typically used for displaying banner advertisements across the internet on any site that allows this type of advertising. This comes at a cost that varies across the board and usually set by the management of the company website. See some comparisons here

This protocol has now been preceded by a new system that is unprecedented, as Markethive, the social market network and ecosystem for entrepreneurs have developed a Banner Impressions Exchange (BIX) which is advertising as a non-fungible token built into an exchange.

This system delivers to the media buyer a transparent value for their impressions in an exchange type environment. This ensures open market principles, allowing the media buyer to buy impressions from the exchange similar to buying coins in a coin exchange. The market sets the price.

Image credit – Markethive Associate, Dan Bruning

Traffic Impressions Are Like Electricity
Traffic impressions are like electricity, in that they cannot be stored, they are only effective at the moment as is electricity. As electricity the rate or cost is determined by the utility at a set rate, as is the case across the world or as is now that case the price is determined in the exchange based on supply and demand, making its value determined by the demand and effectiveness.

This also means third party sites can join the Markethive Banner Impressions Exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly.

In the case of the Banner Impressions Exchange, impressions can not be rolled over to the following month. If they are not allocated to a particular banner advertisement or sold to a buyer within the present month, they are purged at the end of that month and replaced by the next month’s impression allocation.

CLICKS
Clicks are usually seen as the most important step in the online advertising process, as a click means you have an interested visitor and a potential sale.

A click is recorded when a visitor clicks on your banner which takes them to your website where a lead is captured or the possibility of a sale. But when it comes to clicks in relation to impressions, you need the impressions to generate a click and since not every person who views your banner (which is counted as an impression) will click on it, you will always have more impressions than clicks.

This ratio of clicks to impressions is measured by what’s known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions.

For example, if your banner received 1,000 impressions and out of that you got 25 clicks, you would have a 2.5% CTR. The rule of thumb is that a banner with a high CTR is effective at grabbing a visitor’s attention, while a low CTR banner means that you may need to tweak something about the banner image or ad text to hopefully harvest more clicks.

Your ideal ad click-through rate takes time to determine. It’s not the same for everyone, and average CTR also depends on such factors as your industry and keywords, and how competitive they are.

Based on the internal data of Wordstream, they’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. The graphic below shows the variation in the average click-through rate for twenty different industries.

Image Credit – Wordstream

CONVERSIONS
Conversions are the ultimate goal and end result that every marketer sets out to accomplish.

Generating conversions means that the purpose of the advertisement/banner has been achieved. The term conversion covers a broad spectrum of actions including capturing a lead, making a sale, or just having a visitor download an ebook or whitepaper, etc. It’s good to measure the effectiveness of any campaign by determining how many conversions are achieved to how many dollars spent. This calculates your return on investment (ROI).

All Metrics Are Equally Important

When you’re analyzing your campaign data, it’s not a good idea to draw conclusions based upon only one metric. You always need to consider how each metric relates to the other.

For example, (1) you may have an ad that has a particularly high CTR, but a disheartening conversion rate. Or the opposite, (2) you may have an ad that gets very few clicks, but when it does, it almost always converts.

The first scenario is not ideal because you’ll spend a lot of money on clicks but have little to show for it especially if you’re using pay per click (PPC). The second scenario is not really okay either, because you won’t be able to properly scale that campaign to any significant size.

One of the most reliable ways to determine where best to channel your resources is by using a metric known as “Profit per Impression” (PPI). This metric takes both the beginning being impressions, and ending being conversions or (profit) points of the advertising process, and uses them to determine the ultimate viability of an ad campaign.

This is particularly helpful when participating in Markethive’s Banner Impressions Exchange, where you can purchase impressions for your Banner Ad Campaigns.

How Do You Calculate PPI?

The way to calculate PPI is to simply find out how much profit (not revenue) you generated from a campaign, and then divide that by the number of ad impressions it took to produce that profit.

For example, if it took a total of 90,000 impressions to produce $20,000 in profits, then your PPI would be $0.22 ($20,000 divided by 90,000 impressions). This enables you to see how well your banners perform after all costs have been accounted for. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth.

By keeping the Profit per Impression (PPI) metric in mind gives you more confidence and you will be more clear as to which ads will ultimately generate the most profit for your advertising campaign.

Another Factor To Consider – The Rule Of 7 – What Is It?

The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.

This helps them remember you amongst an overwhelming amount of marketing messages, other information or clutter, and positions you to get better results from your marketing efforts. It’s not just about banners – social media and all digital marketing require a thoughtful content strategy approach. This is accomplished by sharing content, interacting with people, and targeting ads to people who are interested in what you sell.

Socially-savvy companies like Markethive have the best of both worlds when it comes to marketing your business. It has the social newsfeed and specific storefront groups, inbound marketing tools, and now the banner impressions exchange. This gives you the ability to engage with prospects at every level of the buying process as it’s been proven that the more positive contact you have, the easier it is to develop and sustain relationships and ultimately attain more sales.

What Can Marketers Do To Capitalize On The Rule Of 7?

So if the Rule of 7 involves encouraging repeat interactions with prospects, how do you do this?

Have a very clear idea of who your customers are. Develop a plan to make yourself visible amongst your target customers and know where they hang out or which websites they visit.
Make quality and consistent use of Banner Advertising on high profile sites with lots of relevant traffic.
Have a content marketing plan that gets your prospects to notice you, so you need to provide content they perceive will add value for them. Your blogs or articles should start conversations and prompt people to want to find out more about you and your product, so make sure you have the necessary calls to action to lead them to where you want them to go.
Amplify your content into social media. Ideally, your content will get you some SEO visibility, but broadcasting your content to the various social media channels will increase your reach.
Have an email nurture campaign. Don’t think of email as an opportunity to make sales. Think of it as a way to help and nurture your prospects and customers. Drive email opt-ins by offering helpful free content that they can subscribe to.

With these initiatives in place, you will start to develop a level of visibility that will mean your prospects are being more frequently exposed to your brand. This can all be achieved and facilitated within the Markethive Platform utilizing its comprehensive range of marketing tools.

The result will be an increase in brand searches, an increase in the number of inquiries, leading to an increase in sales. Don’t expect overnight results, this requires a consistent, long term effort.

You need to have a bigger picture view to see how all these metrics and systems with all their different moving parts work together, especially when it comes to valuing impressions, clicks, and conversions. The best way to get a good understanding of how these factors work together and track your results is to constantly test and tweak your marketing campaigns.

References; 260Digital B2B Marketing

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.

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TRANSFORMATIONAL CHANGE IN A DIGITAL UNIVERSE

June 14, 2020 Alan B. Zibluk Leave a comment

TRANSFORMATIONAL CHANGE IN A
DIGITAL UNIVERSE

GOING BEYOND DIGITAL TRANSFORMATION. The future is in technology, but the bigger future is in transcending it.

Right now we are experiencing exponential change with the term Digital Transformation re-emerging to what was a fuzzy and undefined topic where many talked about it but didn’t really understand its true meaning or purpose, to a newer more holistic model that is imperative for sustainability and going forward with purpose in this digital world.

The word Digital in this context can be considered as a synonym for the pace of change occurring in today’s world driven by the rapid adoption of technology. Existing companies are put under tremendous pressure making many of them irrelevant as they are not keeping up with the changes. Because of rapid technology adoption, companies need to change how it operates to be able to create and sustain a competitive advantage of how users engage within the system.

There are two different types of organizations – Those that are just doing digital, and a new kind being digital innovators. These digital innovators are way out in front as they are disrupting every sector of the marketplace that is enabled by this new technology adoption. The mistake many companies are making is they are just digitizing existing services or simply adding the technology and calling it digital transformation, but that’s not what digital transformation is now.

So What Is Digital Transformation?

Digital transformation was previously understood to be when a company went paperless, or when a brick and mortar company gets a website or starts a Twitter account, but it’s much more than that now.

Digital transformation is a journey of strategic, planned organizational change that starts by empowering individuals and teams with new methods to create highly responsive strategies that are predominantly data-driven and a courageous culture of innovation.

It is the right leadership that creates a high performing, innovative organization that is delivered by marketers and technologists primarily. It is transforming innovation, teams, and culture enabled by technology allowing collaboration, new levels of efficiency, and adding more value to users’ interactions and engagement.

Image credit Brian Solis

“Business As Usual” Is No More

Once upon a time, “business as usual” was often good enough, but now with technology advancing exponentially, “business as usual” is dead. In a world where everything is connected, considered to be equally excellent and performance is reaching perfection, the biggest innovation is yet to be realized. We as human beings are the central point fuelled by digitization, mobilization, augmentation, disintermediation, automation, and more.

The way we work will never be the same and the skills we need will be dramatically different. So how do we discover new opportunities in one of the most transformational times in human history? Are you driving change or are you being driven by it?

Disruption is ever-present in this new normal. Change has stopped happening gradually and it now happening exponentially as everything that was dumb and disconnected is now wired and intelligent. The next 20 years will change faster than the last 300 years.

Increasingly, science fiction is becoming science fact. Exponential technologies are rapidly changing our lives and societies, every day and everywhere. Everything from smartphones to home appliances, cars, cities, and ports, even our bodies will be wired.

One such example is that Elon Musk believes he can merge our minds with machines. His new venture called Neuralink is a thin mesh device that is inserted into the skull that is then connected to the internet so we can upload our brains and become superhuman. Really! He’s done some great things but I’m not sure this is a good thing for humanity.

Musk suggests it’s a way of gearing up, but we don’t have to compete with technology in becoming technology. We can embrace it and as Gerd Leonhard, a futurist speaker says, “technology is not what we seek, but how we seek it.”

Adapted by Gerd Leonhard

Two Primary Keys Go Hand In Hand

So this has created a new paradigm. The biggest innovation needed to be realized is that we need to go from dehumanization to re-humanization and have a different purpose. Not just profit, growth, jobs, and GDP, but people, planet, purpose, and prosperity. Technology is the key to this and the other key is ethics.

Technology can do great things but someone has to decide what those great things are. Technology drives our future, but ethics defines it. I think it’s safe to say algorithms know the logic of everything but the feelings of nothing. It can’t comprehend emotional intelligence, so we need to invest as much in humanity as we do in technology.

Quantum computing fuels big data and the internet of things (IoT) fuels artificial intelligence and deep learning which in turn fuels robotics, however anything that cannot be digitized or automated will become extremely valuable. Human-only traits such as creativity, imagination, intuition, emotion, and ethics will become more important in the future because machines are very good at simulating, but not good at “being”.

Robots and software will take over some of our work, but this allows us to focus on things that cannot be automated. Technology is defined by automation, even knowledge is automated… just need to Google it. But what cannot be automated is understanding that knowledge. That requires human perception. If we go beyond technology and data to reach human insights and wisdom, only then, will we have a perfect balance.

How And Why = Holistic

Technology represents the “How” of change and humans represent the “Why”. The future is about holistic business models and the opportunity is to be liquid, learn, and be one step ahead of the inevitable. This will take complete transformations, not just single improvements, with a focus on new ecosystems, not individual systems.

The future is in our hands today, it’s not tomorrow. The future is not a time frame, it’s a mindset. There has been a boom in technology over the last 4 years and it seems in the last few months technology has come out on top, given the COVID-19 situation with the surveillance tools now being implemented. This crisis is a test of our humanity. The more we connect with technology the more we must protect what makes us human.

Humanity is where true and lasting value is created as we engage, relate, and buy things because of the experiences they provide. The new way to work is to embrace technology, but not to become it. The future is in technology, but the bigger future is in transcending it.

As I said before, technology drives our future, but ethics defines it. This is what went wrong with Facebook as it has been ethically irresponsible and said to be destroying the very fabric of human relationships by inciting anger amongst the users due to the threat of democracy and its censorious nature. The real damage being done is to people’s mental health, to a cohesive and functional society, and to free speech itself.

Also, it has been documented that “data is the new oil”, but given the lack of ethics with data harvesting, it can also be addressed as “data is the new plutonium”. It can be used as a weapon.

“Ethics is knowing the difference between what you have a right (or the power) to do and what is the right thing to do.” – Potter Stewart.

The Heart Of Digital Transformation

We need different skills, and we need to be comfortable and effective with driving change, or we will be driven by it. One company that is driving transformational change in the social media, marketing network sector is Markethive. Here we get to enjoy our autonomy and free speech along with a sustainable balance between technology and humanity.

Digital transformation is a process, not a destination. It’s not a workaround adding technology on top to an existing company, it’s a total re-work. It’s where systems and infrastructures are designed to be digital and can scale seamlessly and thrive in that domain. Markethive has been built and rebuilt from the ground up, starting off with blockchain technology and cryptocurrency.

The very fabric of Markethive is it’s collaborative and entrepreneurial nature of the community. Markethive’s culture is not fixed, but a decentralized, autonomous, fluid environment that is founded, built, operated, and used by entrepreneurs. It is self-governing, independent, and sovereign by design with a culture of innovation. It is the personification of Digital Transformation.

Integrated with state-of-the-art blockchain, cryptocurrency, inbound marketing, and decentralized database technologies, Markethive has constructed a social market network that provides a “Universal Income” created exclusively with entrepreneurs in mind and will benefit greatly from its ultimate success.

What to date has become the “norm” of social platforms having full access to your private and other data to use for their benefit is over. Your voice is yours, and yours alone, and you should benefit from it as well as your work and success you achieve through the Markethive platform.

There are so many facets to Markethive. This is a mammoth undertaking and a continuous one. For as long as technology evolves so will Markethive along with the humanity within it. Check out the Markethive Blog Section which segments the many components of this complete Entrepreneurial ecosystem to understand what we have here.

From the Visionary, Founder and CEO and of Markethive, Thomas Prendergast,

“Look beyond the looking glass. Markethive is not just this Newsfeed. But this Newsfeed is unique and the portal to the unlimited power of Markethive.”

Conclusion

Markethive’s continuous objective and mission are to provide a social environment, complete with an arsenal of technology, that champions the rise of the entrepreneur. We should embrace technology but not become it or be overcome by it. Anything that can be digitized or automated, will be, and anything that cannot be digitized or automated will become extremely valuable. Markethive with its collaborative community goes beyond technology and defines the real human values in this new digital ecosystem. Digital ethics is Markethive’s key differentiator.

Join us at our weekly webinars on Sundays at 10 am (Mountain Time) to stay informed of Markethive’s evolvements as they happen. Witness the true collaboration and heart of Markethive and its members. The link to join the meetings can be found in the Markethive calendar. See You there!

Resources: Ionology, Gerd Leonhard

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CRYPTO AD NETWORKS Overcoming The Adversities Of A Nascent Industry

June 5, 2020 Alan B. Zibluk Leave a comment

CRYPTO AD NETWORKS
Overcoming The Adversities Of A Nascent Industry

The cryptocurrency sphere is no longer considered a craze only supported and bolstered up by tech geeks and anarchists. Cryptocurrencies have become a whole new financial class by themselves and Blockchain technology is at the forefront as we move into a new world where the recent events have seen complete economic chaos and we are now recession-bound on a global scale.

Whether it’s a mining collective, a crypto exchange, an ICO or ILP with a specific use case, or plain old marketing – inbound, affiliate, referral, the whole gamut, a myriad of opportunities has opened up for companies, and the individual, that is focused on cryptocurrencies and blockchain, in order to create an ecosystem of self-sovereignty, financial and otherwise, along with transparency, and a trustless environment where society isn’t at the behest of the powers-that-be.

However, getting the word out to the people en-masse has been inhibited and a hindrance to this emerging industry which is a concern to the advertising and marketing of the blockchain and crypto businesses.

Advertising Network Adversities

Traditional ad networks and social media giants like Google, Facebook, Youtube, et al have either outright banned any type of advertising/marketing content relating to crypto, or have placed unreasonable conditions such as requiring a license from a governmental authority.

Also, their policies could change in the blink of an eye without any warning, such as YouTube banning cryptocurrency channels, or Facebook’s constant run-ins with blockchain ads.

And even if you somehow do find a way to run crypto ads, you’ll be restricted in a variety of ways that would severely impact the success and reach of your campaigns. For instance,

Everything is dependent on whims and fancies of the network, and its changing policies towards crypto.
Little to no targeting options on the audience you seek to engage
The requirement to share a lot of personal information.
Campaigns will be put under stricter scrutiny, and go through a longer review period
Restrictions on the type of payment methods you can employ
Limited number/type of websites where you can advertise

Furthermore, as technology keeps evolving, it is crucial for businesses in the sector to keep pace and grow along with it. This is why it’s become vital for advertisers, and publishers, to seek out alternatives.

A Real Need For Cryptocurrency Ad Networks

Cryptocurrency ad networks are niche online advertising platforms connecting advertisers and publishers who share a common objective of promoting cryptocurrency marketing campaigns. Like with any other ad network, publishers offer their ad space and advertisers pay to use that.

Crypto ad networks offer a myriad of benefits, such as:

Connecting predominantly with advertisers and publishers from the Crypto sphere.
Multiple ad options like banner ads, sponsored articles, press releases and more
Targeted audience of a younger generation and people already interested in crypto
A requirement of little to no personal information
Faster campaign approval process.
Custom-designed crypto banners
Dedicated customer support
Cryptocurrency payment methods

Below are 3 prominent Cryptocurrency Ad Networks helping the industry grow.

COINBOUND

While Coinbound’s ad network is one of the newer entrants in the field, the company backing it is a renowned name in the crypto marketing world that manages marketing for top cryptocurrency companies. Coinbound offers prime personalized services with a high degree of flexibility and one of the lowest CPMs of all networks.

Geo-targeting of the audience with specific interests, and other demographic data.
Multiple display ad-options.
Connecting only high-quality publishers, and advertisers in the crypto industry.
Free crypto banner Ad designs by an award-winning in-house design team.
Low CPM rates with high conversion and click-through rates.
Ability to target audience for specific sites and pages.
24/7 support.
Press release issues and accessibility across top media publishers.
Alexa Rank 248,912 at the time of this publication.

COINZILLA

Another ad network making its mark is Coinzilla. It was founded in 2016 and has strict rules regarding the quality of websites and content used in its network. It currently promotes over 200 brands with 500 publishers in its ranks.

Multiple advertising options such as native advertising, CPM, pop-up/under, etc.
Only high-quality websites, older than 3 months, with optimal site speed and Alexa rankings.
Strict adherence to rules on ads, with instant bans to faucets, giveaways, false promises, etc.
Allows casinos, ICOs, exchange promotions, affiliates, etc.
Alexa Rank 27,739 at the time of this publication.

MARKETHIVE

To add to the mix we now have a decentralized option, and that is exactly where Markethive trumps the other ad networks. Taking away the middleman, the social market network connects advertisers and publishers directly to offer a transparent, cost-effective, and censorship-resistant ad platform.

A complete ecosystem that is free to join.
Decentralized with delivery to multiple domains.
Markethive blockchain capable of managing a global advertising industry and instantaneous micropayments.
Payouts in MHV coins.
Censorship resistant, with publisher retaining full control on what to display on their website.
Suited for both big and smaller players due to low barriers of entry, yet safe and reliable network.
Banner Impressions eXchange – (BIX). First of its kind where you can purchase impressions from a Markethive associate at very low CPM rates.
Detailed and reliable analytics.
Alexa Rank 5,649 at the time of this publication.

Coming Up In Markethive…

Markethive is making great headway to incorporating a press release and sponsored article platform as well as social newsfeed boost, newsletter sponsorship, and gamified video advertising which enables you to build powerful campaigns. These are all part of the cottage businesses within Markethive that are designed to be facilitated by the members, not the corporate body, with the purpose of generating an income for the users.

CEO and Founder of Markethive, Thomas Prendergast is behind the scenes working tirelessly along with the engineers preparing to launch these unique platforms;

“So we have just made a major turn in our system and have a lot of work to do. A landing page to sell/buy our impressions from an exchange, to make that page a template in the Page Maker for your use, and gearing the system for the next Entrepreneur Two direction building the Press Release exchange. Producing several Press Releases to promote our new Digital Media Impressions Exchange. This is also a time for you to get a head start sharing this.”

A Perfect Opportunity

Markethive Entrepreneurs have a perfect opportunity right now to reach out to 3rd party sellers to meet with and discuss getting their impressions listed on their sites. Sites like the ones mentioned above. Collaboration will result in creating a monster of an ad network that will be immune to the idiosyncratic and censorship behavior of the tech giants.

Also, in the interim and as an introductory offer in celebration to the newly launched BIX, you as Markethive Entrepreneurs have the ability to advertise your Markethive referral page and offer free banner ad impressions for joining you at Markethive.

The Prime Objective Of Alexa Ranking

The Alexa ranking measures traffic on any given website from subscribers and visitors that have the Alexa Extension installed. Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular.

Alexa rank is calculated using a proprietary methodology that combines a site's estimated traffic and visitor engagement over the past three months. Although every website’s goal is to achieve a low Alexa ranking, it has no bearing on the number of digital impressions a site generates so there is no negative effect on banner impression sales.

Sites that have Alexa ranking like Chronicle of around 16,000, charge $66 CPM, and estimating their impressions from Worth Of Web, we can estimate they are receiving 13 million impressions per month with a potential income over $8.5 million.

AMBcrypto has an Alexa rank of 53,893 and charges $5,500 to run a banner duration for a month. They average about 100-200 banner ads per month displayed based on IP address, time, and random rotation.

However, if you have not installed the Alexa Browser extension, please do so. It does help to give Alexa more accurate data with visitors.
https://www.alexa.com/toolbar

Crypto Advertising Market Growing

There are quite a few more crypto ad networks catering to the crypto sphere such as Bitmedia, Ad Shares, Cointraffic, Ad Dragon, Coin Ads, Mellow Ads, Propeller Ads and now we can add Markethive to the list with its Banner Impressions eXchange operating live now.

Markethive with its BIX Banner Impressions Exchange has created a non-fungible impressions token that is now traded in an open market assuring all purchases and set by the free market insuring you pay the right rates for advertising. You might call it free enterprise we call it a fair market for the entrepreneur from Markethive.

Conclusion

Connect with entrepreneurs, techies, crypto nerds, artists, innovators, musicians, and professional members both subscribers and traffic. You can get the first-mover advantage by advertising your product or service on Markethive and Markethive subsidiaries. The average user comes to Markethive to learn how to build an Inbound Marketing campaign, promote their services, connect with other members, and discover services to purchase.

Markethive, the complete market network on blockchain, provides a valuable inbound marketing platform, commerce portals, and a social network where users can learn, engage, expand markets, and be introduced to trusted providers. Markethive provides education, mentoring, direction, and professional services all the while earning MHV coin through its micropayment faucet system. This is just the beginning of the next-generation network built for the crypto-preneur.

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HOW CAN YOU IMPROVE ON YOUR MARKETING EFFORTS?

May 30, 2020 Alan B. Zibluk Leave a comment

HOW CAN YOU IMPROVE ON YOUR MARKETING EFFORTS?

MARKETING HAS EVOLVED OVER THE LAST 100 YEARS, SO WHAT'S NEW?

I came across an interesting theory by Mark Schaefer, Blogger, and Keynote Speaker of all things marketing, and I thought it was quite on point. This puts a broader perspective on how we conduct our marketing efforts and how things have changed over the last 100 years.

The role of marketing is changing dramatically. We are in the third rebellion where consumers are now in control. The customers are telling our stories. The customer is the marketer.

Back in the 1950s, advertising was a promise to consumers. An extraordinary promise and generally people just took the advertisers at their word. They’ve believed their claims. Advertising started to heat up and as the competition became more fierce, these claims became more remarkable until they became just lies. So the first consumer rebellion was "the end of lies".

The advent of the second rebellion came around the mid-’90s by the sound of a phone line dial tone connecting to the internet signal. It was the dawn of the information age and enabled by technology, where anybody could gather info on any company or government that left the companies terrified. Now the consumers can do their own research, compare products and claims. This was the second rebellion, led by technology, "the end of secrets".

Now we’re in the third rebellion, "the end of control". Today we are experiencing that consumers are now in control. They are a lot more skeptical about what they’re are being told through bold advertisements, so now what? What does a business do to win over a customer these days?

Before the internet, we mostly kept our brand experiences to ourselves. Maybe we told a few people in our innermost circles. Only a minority of people were motivated to complain or compliment the brand, wrote, or called the company. Once the internet arrived, a few more emailed companies their thoughts.

Then came social media.

Image by contentgroup

In the mid-2000s as Facebook, Twitter, and YouTube launched, marketers discovered that not only could they advertise there, but consumers could express their feelings and share their experiences with brands there. Suddenly consumers had the same kind of broad media platform that brands had enjoyed for years. Social media reversed the communication flow of brand messages and turbocharged it.

Social media is producing little pockets or groups of consumers engaging and sharing positive or negative information about their experiences of any given brand or company. Markets are now conversations and customers are in control of those conversations. Businesses can no longer buy their way in, they need to be invited and that’s what marketing is about today.

How Can We Connect With Potential Customers?

We can go to the core of where our customers are who are sharing their thoughts or grievances with their peers. By listening and engaging more on channels such as social media, customer support, forums, and the like, we can experience and understand the consumers’ point of view.

Connecting with them through writing blogs and articles, consistently, of interesting and relevant information will create an authoritative presence, perhaps meet a customer’s need and provide a solution that perhaps can’t be recognized in a short advertising message. This is otherwise known as content marketing which can create conversations and is a good way to be invited into the consumers’ hearts and minds.

We can’t always control what people think of our brand, but we are able to influence it and reduce any negative experiences by being present and mindful of consumers’ perspectives. It’s a known fact that solving problems can have a greater impact on the individual who will sing your praises and even become a loyal advocate. The humanity that causes consumers to brand experiences also promotes understanding, forgiveness, and enthusiasm.

BE MORE HUMAN in everything you do and every engagement you make. It’s about building relationships and connecting at an authentic and genuine level. The most human company wins.

It’s not just about our “why.” It’s also about their “why.”
What is their “purpose”? Many people only buy based on their beliefs.
Technology should be used to help your company be more compassionate, receptive, fascinating, and useful.
Marketing isn’t about making promises. It’s about keeping promises.

Content Marketing Of All Types Still Rule

There are many different forms of Content Marketing, such as blogging, video tutorials, digital media, email newsletters, white papers, free reports, etc, and yet many people are confused about the entire concept.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers or loyal followers. The type of content you share is closely related to what you sell, whether it’s a product, a belief, a cause, or a corporate or personal brand. In other words, you’re educating people so that they know, like, and trust you enough to do business with you.

All businesses are now coming online as part of the next normal searching for different and various ways to not only make their presence known but also to offer the best experience for their prospects. Content marketing is a proven way to build an audience that builds your business. Here are some basic principles to note;

People generally don’t want “advertising” when making purchasing decisions, they want valuable information.
It’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.
It’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.
It’s beneficial content that is the best way to achieve what advertising is supposed to achieve but doesn’t do so well online getting people to know, like, and trust your brand.

Remember, content drives the Internet, and consumers are looking for information that solves a problem, not an immediate sales pitch. Think about how to create content that makes your customers’ lives better, then the trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service.

If your content looks like an advertisement, it will be overlooked or thrown away. Make your “advertising” too valuable to throw away by wrapping it in wonderfully beneficial, readable content.

The individuals and businesses that are having the most success online tend to have a high ratio of valuable content that seemingly has no sales agenda, and mixed with periodic promotional messages. They tend to build on a number of blogs answering any questions or allaying any objections they feel a reader or prospective buyer might have even before they realize they need or want to buy a product or service.

You will still need a strong call to action to close the sale, the trick is to keep the balance right. Use your content to build a desire for your product and create a steadfast relationship with your audience, then ask for the sale.

Producing stellar content for your marketing is great, but that’s only one part of the equation…

The Other Part Of The Equation

Your content must then be properly leveraged to help you acquire customers. Even great content doesn’t distribute itself. It needs a vehicle for people to pass it along or share it, discuss its merits, hash over its controversies, blog it, mash it, tweet it, and even swipe it.

Social media is a prime platform to distribute your content along with digital media, and the vehicle to get your content out to multiple platforms across the internet is the next generation inbound marketing platform and social network, Markethive. But blockchain-driven Markethive is more than just a vehicle, it’s a place to call home when writing your content. It’s your property and cannot be confiscated.

As Markethive moves forward with its integrations, and upon joining, you receive a (CPanel), control panel, and WordPress system built into your assigned domain, a subdomain of hivesfeed.com AKA username.hivesfeed.com. This way you control all your content, without the worry or hassles of government overreach, and anti-freedom regulations designed to stifle the start-ups and the small entrepreneur. And let’s not forget digital sharecropping…

Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.

“One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.”

In other words, anyone can create content on sites like Facebook or LinkedIn, but that content effectively belongs to the company. The more content we create for free, the more valuable the company becomes. We do the work, they reap the profit. So effectively, these companies become your landlord.

What if you moved all of your marketing to a site like Facebook? It’s local, it’s free to sign up, and it makes businesses feel like they’re doing something avant-garde.

But what happens when Facebook thinks you’ve done something that violates their terms of service and deletes your account? Or changes the way you’re allowed to talk with your customers?

“If you’re relying on Facebook or Google to bring in all of your new customers, you’re sharecropping. You’re hoping the landlord will continue to like you and support your business, but the fact is, the landlord has no idea who you are and doesn’t actually care.”

Build Assets You Can Control

Many content creators and bloggers have put millions of hours into their craft only to find it deleted and their internet presence and followers wiped out… myself included. But providing you have a safe haven to create and publish your content, then platforms like Facebook, Google, LinkedIn, Twitter, Pinterest, and many more search and social sites are all superb tools to add to your marketing mix.

The thing is you will want to spend most of your time and creative energy building assets that you control.

There are three assets you should be building today and should continue to focus on for the lifetime of your online business or creative passion you want to share and continually build a following, which Markethive can help you with…

A well-designed website or storefront with your own domain.
An opt-in email list with a high-quality autoresponder
A reputation for providing impeccable value

Free System – Free Speech – Autonomy

What makes Markethive different is that it’s built on a transparent blockchain system, the platform is completely decentralized delivering on our principles of privacy, transparency, autonomy, and free speech. Markethive is not spying on you, shadow banning you, or terminating accounts because of your opinions or beliefs.

Whether you’re a Trump supporter or cryptocurrency enthusiast Markethive has no hidden agendas. We are a collaborative community that wants everyone to succeed in their own right. Furthermore, with the KYC and wallet coming into play soon, fake and hacking accounts that can result in the termination of an unwitting and innocent individual along with years of their hard work, will be a thing of the past and left behind with the social media of Web 2.0.

Monetizing Your Personal Brand On The Internet

Monetizing your personal brand can take a considerable amount of time. Many aspiring bloggers and podcasters have the misconception that they can make money from their newly created blog or podcasting platform in a matter of weeks or months, but you need to build a sizable audience that cares about you and that just can’t happen overnight.

Successful people across a wide range of industries have stated it takes tenacity, persistence, and resilience and you need to adopt a three-year mindset to achieve meaningful success with your personal brand. You just establish your voice, create that content, and keep grinding it out, year after year. Eventually, if you work hard and stick with it, you can gain enough critical mass to monetize an audience. It’s not that easy.

Monetizing Your Personal Brand On Markethive

By utilizing Blockchain Technology, Markethive is able to reward the hardworking content creators by paying you for writing and publishing your blogs instantly and continuously. This is all part of the micropayment faucet system within Markethive. Additional benefits include receiving MHV Coin by your readers which adds more value to bloggers who have increased subscriber levels.

Furthermore, Markethive pays you to sign up, it pays you to use the social media platform with every post and activity you perform. It also pays you to promote it. Remember Markethive is built on the Blockchain and this is why they can pay you and offer you the security and privacy other platforms don’t. This makes it so much easier to earn an income online while furthering your influence and building your personal brand with no fear of ever having it taken away from you.

Go sign up, it is free to use all the marketing and blogging tools, get paid 500 MHV Coins on joining and enjoy the tipping feature. Yes, that’s right, we at Markethive “Tip” Instead of “Like”. It stands to reason if they tip you they like you. This is creating universal income for all entrepreneurs who are active.

The Complete Social Market Network of Web 3.0

Markethive, The Complete Social Market Network that is built for the people, is becoming well-known for its generous Infinity Airdrops and continuous micropayments faucet system so it really does PAY to be active and engaged.

By joining Markethive you build relationships with thousands of other like-minded individuals who are actively building a business, blogging, researching, building an audience and their personal brand, etc. basically being “entrepreneurs” and advancing their businesses. You can join with these people as friends, group members, and subscribers of theirs via Blog Casting, Blog Sharing, and Blog Swiping.

The Markethive Community is exploding and at the heart is a collaborative and supportive ethos that gives a real helping hand to those that are just starting out and is a treasure trove of new technology revenue-generating systems for the seasoned marketer.

Resources: Mark Schaefer; Copyblogger

General

Inbound Marketing Is Content Marketing – Now On Blockchain At Markethive

May 24, 2020 Alan B. Zibluk Leave a comment

Inbound Marketing Is Content Marketing – Now On Blockchain At Markethive

Useful content should be at the core of your marketing. Content is the core of Inbound Marketing

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through. Chances are that if you’re already using social media, then you are doing content marketing to some extent.

Content marketing is accelerating at a blistering pace. By the year 2020, roughly 1.7 MB of new content will be created every second… for every living person on earth.

It’s easy to hear statistics like that and feel a sense of overwhelm – to feel like there’s no way to make your brand stand out from the crowd. But there is and I am going to show you how with this article.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands. Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Content marketing aka “Inbound Marketing” is good for your bottom line — and your customers

Here are some key reasons and benefits for entrepreneurs and companies that use content marketing:

More awareness
Increased sales
Cost savings
Better, more loyal customers
Greater branding and online presence

Content is the present – and future – of inbound marketing

Go back and read the content marketing definition one more time, but this time remove the “relevant” and “valuable”. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.”

Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, inbound marketing “content” should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

What if your customers look forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

Markethive Blogging Platform

Markethive Blogging platforms broadcast out to huge portfolios of social networks, news sites, forums, and WordPress blogs. Markethive blogs get easily indexed into the search engines, are subscribable by other Markethive members and subscription allows remote posting to their selection of social networks like Twitter, Facebook, and Linkedin. A content-rich blogging system with a reach into the millions across multiple social media and blogging platforms.

With Inbound Marketing, potential customers find you through channels like blogs, search engines, and social media which is exactly what you get and a whole lot more powerful tools, tutorials, mentoring, all integrated into a social network with selling platforms and exchanges.

Blockchain and Cryptocurrency Benefits

Additional benefits include receiving MHV Coin by your readers which adds more value to bloggers who have increased subscriber levels. You are paid by Markethive, the system, for writing and publishing your blogs instantly and continuously. All part of the micropayment faucet system within Markethive thanks to Blockchain Technology.

To be effective at inbound marketing (content marketing), it is essential to have an automated marketing system that embraces and enhances your marketing strategy.

The best part is that it is free with Markethive. The Markethive Inbound Marketing System can be compared with other platforms costing as much as $2,500 per month.

Join Markethive to learn what questions to ask and how to develop your strategy, where we deliver printed, video and live educational seminars to get you acclimated and up to speed.

Deb Williams

Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech. I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.

FOLLOW US ON…

Website: https://markethive.com

Token Site: http://markethive.io/

Telegram: https://t.me/markethive_support

Twitter: https://twitter.com/markethive/

Github: https://github.com/markethive /

Reddit: https://www.reddit.com/r/markethive/

Crunchbase: https://www.crunchbase.com/organization/markethive

Medium: https://www.medium.com/@markethive

Bitcointalk: https://bitcointalk.org/index.php?topic=3309067.msg34535452#msg34535452

Telegram News: t.me/Markethive

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Youtube: https://youtube.com/Markethive

General

What Is A Bounce Rate:How Important Is It?

May 24, 2020 Alan B. Zibluk Leave a comment

What Is A Bounce Rate: How Important Is It?

What is a Bounce Rate?

Here is an easy way to think of the website bounce rate. Think of a ‘bounce’ as someone landing on your website, not clicking on any other pages and then leaving. The bounce rate is, therefore, the percentage of people that do this, rather than stay and take a look around your website. You want your bounce rate to be as low as possible, get them to engage and take the next step down your sales funnel.

There are some key factors to consider that determine your website bounce rate…

What Type Of Traffic Are You Attracting?

Are the visitors to your website specifically looking for your company, or are they looking for information? People who are familiar with you will bounce less than those who are in information-gathering mode. If you have an eCommerce store, does your traffic have high ‘commercial intent’? Are they ready to buy or simply researching for future purchases?

Writing really awesome blog posts can bring you lots of traffic, but this tends to be more information-seeking traffic as opposed to visitors with high commercial intent. Consequently, traffic to blog posts tends to have a higher bounce rate than traffic to your home page even if the average session duration is longer.

This shows the blogs are good quality and all that may be needed is a prominent call to action. Another way to keep them on longer is to have lots of relevant internal links so the visitors can delve deeper into a topic that interests them.

What Causes Artificially High Bounce Rates?

Websites are frequently crawled by bots. Some are friendly and used to decide where to rank the website. Other bots are nasty and evil and are looking for content to scrape and load to spammy sites. Therefore the bounce rate is skewed because they are not real visitors.

The Sources Of Your Traffic.

Visitors that come from Google search results tend to ‘bounce’ much less than visitors from Facebook, for example. People are in very different frames of mind when they’re in work or play modes. Paid traffic sites can have an effect on your bounce rate due to the fact they are not organic or perhaps targeting the wrong audience pulling in unqualified traffic.

Sending the wrong people to your landing page will definitely result in a higher bounce rate. The right traffic is visitors that are primed to convert because they are in your target audience.

CEO and CMO of Markethive, Thomas Prendergast has done some excellent research on the target market for Markethive. Given the company is on blockchain and crypto-based, it makes sense to target people using the platforms illustrated in this research

The Design And Layout Of Your Website.

Sites that are difficult to navigate, confusing, or look old-fashioned all tend to have higher bounce rates than new clean, easy-to-use, mobile-friendly websites. Intrusive advertisements will not only have a negative effect but will also reduce the reputation of your landing pages. Also, auto-play videos are a strict no-no. Most people don’t like surprises or be bombarded as soon as they hit the site.

Headlines and subheadings are helpful to visitors to scan blocks of text quickly. If they cannot spot the content by scanning the headline or subheadings, they most likely will not take the time to search your site.

Images relating to the content make it easier to read. Text without images can be overwhelming and needs to be optimized for online reading. Writing on the web is very different than writing for written publications. Images break up the copy making it easier on the eyes.

Note: Images need to be relevant, inspiring and entertaining but not too many or too distracting. Avoid oversized images also. Combining images with great content simply reinforces what you want to say with the visual.

The Clarity Of Your Message.

Within the first few seconds of arriving at a website, visitors will automatically scan for content and design elements that communicate Credibility and Safety. The perceived safety of the site relates to the quality of the content and the appearance of the pages. If your site communicates safety, the visitor will be encouraged to stay, explore and may even take the next step.

Grammar and spelling errors on a site are very often perceived as not credible. It’s an absolute turn off for me when visiting sites. But the credibility and safety go well beyond grammar and spelling. The quality of content must quickly communicate that…

You understand their problem
You have a solution that could solve their problem
They just need to take the next step

The next step is a clear call to action. Having a clear call to action means the visitor knows at a glance what their next step should be and where it is on the page. Making it easy and not asking for too much information will definitely work in your favor. Even asking for full name, phone number and email can result in a bounce or maybe even a false lead. A simple widget connected to their email account is a one-click verified lead that most people accept and is an easy, unobtrusive way to capture them.

If the visitor is not convinced that the site is credible, reliable and safe for any reason, they will bounce from the page within the first few seconds after arriving.

The Speed Of Your Website.

Slow-loading websites have high bounce rates and low conversion rates. It’s that simple. The golden rule is that people do leave a website if it takes more than 4 seconds to load.

These following factors tend to slow page load times:

Cheap hosting
Oversized images that can’t be downloaded quickly
Too many images will cause too many requests on each page load
Using custom fonts need to be downloaded for the visitor to read
Too many fancy sliders and javascript effects that also must be downloaded to work.

What Is A Good Bounce Rate?

As a very broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, whilst 55-65% shows significant room for improvement. This is a very simple and broad rule of thumb. There are certain circumstances like paid and social traffic, traffic hitting blog posts and also mobile traffic tends to bounce more. This is where it might be perfectly okay to have a bounce rate higher than these figures.

Checklist of things to review on your landing pages…

You sent the right people to your landing pages.
You don’t bombard people with intrusive ads that distract from your primary call to action.
Your headlines match the advertisement that promoted the landing page.
Visitors can quickly find what they are looking for.
Spelling and grammar have been checked out.
The content provided is of high quality.
It’s well designed with a clear message.
The images don’t distract from the call to action.
You have a clear next step for the visitor avoiding confusion.
You avoid asking for too much information.
Landing pages load under 2 seconds.

For Markethive Associates, You can find your bounce rate under Statistics either on your Profile Page or in Pages for your Widget and Capture Page stats. Markethive has made it very easy to read the analytics and keep on top of critical information that can help you improve where need to reach your end goals.

This service is available to all Associates, Free, and Upgraded. I find the capture pages and websites at Markethive fare very well with bounce rates and conversions.

Conclusion

Page layouts that are simple can communicate a lot of information in a short period of time. Focus on what you really want the visitor to do on your landing page. Be sure to make all the content, images and call to action buttons are gently nudging people in that direction.

Think of each landing page as a social contact. This is where you create a first impression that encourages the visitor to get to know you better, thereby improving your bounce rate, time on site and overall conversions.

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech. I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.

FOLLOW US ON…

Website: https://markethive.com
Token Site: http://markethive.io/
Telegram: https://t.me/markethive_support
Twitter: https://twitter.com/markethive/
Github: https://github.com/markethive /
Reddit: https://www.reddit.com/r/markethive/
Crunchbase: https://www.crunchbase.com/organization/markethive
Medium: https://www.medium.com/@markethive
Bitcointalk: https://bitcointalk.org/
Telegram News: t.me/Markethive
LinkedIn: https://linkedin.com/company/Markethive
Facebook: https://facebook.com/MarketHive
Youtube: https://youtube.com/Markethive

General

IS CRITICAL THINKING BEING SUPPRESSED?

May 22, 2020 Alan B. Zibluk Leave a comment

IS CRITICAL THINKING BEING SUPPRESSED?

What Exactly Is Critical Thinking?

Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action.

Ban Anything That Upsets The Status Quo

Over the last few years, YouTube has made headlines with its incessant banning of videos and de-platforming of influencers’ accounts causing loss of income and online presence. Last year, Youtube de-platformed a myriad of ‘alt-right’ and so-called ‘conspiracy’ groups and removed these channels from the video streaming site.

Youtube also started targeting cryptocurrency content creators and YouTubers who operated channels that discussed bitcoin and other digital assets. In late 2019, YouTube officials removed a massive number of cryptocurrency video channels for very little reasoning. The company typically just tells the person that the channel had “violated community guidelines.”

This week Bitcoin.com was also censored for sharing a video about their bitcoin mining pool. Bitcoin.com’s YouTube account was given one strike for allegedly “violating community guidelines”. This begs the question, “Who or what consists of their so-called community?”

When YouTube, the online video-sharing platform first started back in 2005, it was a community of people sharing ideas and fun videos with very little moderation and censorship. Now it’s looking more like the Ministry of Propaganda. For the last three months, YouTube, now under the ownership of Google, has taken part in historic amounts of censorship regarding the COVID-19 pandemic. YouTube CEO, Susan Wojcicki said that any videos that were in opposition to the World Health Organization (WHO) narrative of the COVID-19 outbreak would be removed.

Subsequently, Wojcicki’s ruling was carried out as many videos were banned that portrayed another opinion or fact that went against the WHO narrative regarding the ‘official’ coronavirus data. YouTube and Wojcicki decided to shelter the public from progressive ideas and data that just may have some truth in them because it went against the authorities.

Since the beginning of this virus and the panic it has caused, we now have proof as more research is taking place from many respected scientific think tanks, and epidemiologists are now trying to tell the public that the lockdowns were very irrational.

Despite the proof, Youtube has banned a number of videos that go against the ongoing fear-mongering narrative. When a video was posted on Youtube that featured Dr. Daniel W. Erickson and Dr. Artin Massihi from California, the video got 5 million views before it was removed.

Youtube also banned a video called “Plandemic,” which featured Dr. Judy Mikovits soon after it was published on the online video sharing platform. Youtube, however, does allow videos that rebut Judy Mikovits, Daniel W. Erickson, and Dr. Artin Massihi’s narratives. The company has no issues allowing rebuttals that stay on course with the fear-mongering narrative.

Whatever the veracity of the doctors’ claims, YouTube’s censorship of unorthodox ideas in the name of protecting the public from misinformation is misguided and counter-productive. Sheltering the public from ideas, even bad ones, only makes society more susceptible to dangerous error. Knowledge is power and surely we should be able to think for ourselves and have the ability to investigate.

Across social media, censors have been racing to limit the flow of information that questions these new laws imposed. Facebook also conceded it had been working with state governments in California, New Jersey, and Nebraska to remove pages for anti-stay-at-home protests events that are popping up all over the platform.

Ron Coleman, a prominent First Amendment lawyer said in a recent interview.

“It’s the kind of totalitarian thinking and conduct that has cost millions of lives in recent world history. The fact that it’s being done by private companies and not government doesn’t change that.”

The former head of biostatistics, epidemiology, and research design at Rockefeller University, Dr. Knut M. Wittkowski, recently told the public that Youtube had banned his video that went against the lockdown, and over-reaction narrative after it gathered more than 1.3 million views.

Wittkowski, who holds two doctorates in computer science and medical biometry, believes the coronavirus should be allowed to create “herd immunity,” and that short of a vaccine, the pandemic will only end after it has sufficiently spread through the population.

“With all respiratory diseases, the only thing that stops the disease is herd immunity. About 80% of the people need to have had contact with the virus, and the majority of them won’t even have recognized that they were infected,” he says in the now-deleted video.

Wittkowski told The Post, saying he had no idea why it was removed.

“I was just explaining what we had…They don’t tell you. They just say it violates our community standards. There’s no explanation for what those standards are or what standards it violated.”

Dr. Andrew Kaufman’s videos were also removed when he spoke out against the stay-at-home narrative and the data spread by people like the epidemiologist Neil Ferguson dubbed Professor Lockdown who broke his own rule after convincing Prime Minister of the U.K. Boris Johnston to enforce the stay at home rule.

YouTube’s Latest Target

Now Youtube has banned one of Bitcoin.com’s videos for sharing information about their mining pool. The video removal was based on the company’s “sale of regulated goods” policy and the video allegedly went against “community guidelines.”

The Bitcoin.com account was given a single strike, which gives the account a one week probation period. Two to three strikes could lead to far worse restrictions against the Bitcoin.com account that merely shares information and resources about cryptocurrency solutions.

Bitcoin.com’s CEO Mate Tokay has spoken out against the Youtube censorship in a tweet letting the company and Wojcicki know they have been immoral, irrational, and illogical.

Censorship tends to manipulate reality and it has engendered evil numerous times over the course of history. Social media platforms are private companies and they can impose any restrictions they choose, but what they choose to censor seems to be agenda-driven and in line with the status quo of authoritarianism.

Critical Thinking Not Allowed

YouTube seems to ban videos that allow for critical thinking. Cryptocurrency is one sector that gains grassroots attention and makes people think critically. Censorship and the fact they allow fake news and propaganda certainly unveil the true colors of YouTube that it just may not have the best interests of the global community in mind.

YouTube has banned videos that question the ‘official’ COVID-19 statistics because people are now realizing that a virus with a 99% survival rate isn’t as devastating as we first thought. As they scurry to remove the videos as soon as they emerge, it’s too little too late as millions have already seen them and the information that may just deliver a different point of view or perhaps even the truth.

As FEE.org explains, “Youtube’s censorship of dissenting doctors will backfire.” By taking down the videos, YouTube has limited the extent to which that social learning can happen and insulated the error from debunking. If anything, YouTube’s censorship has lent additional credence to whatever mistakes they made by feeding into the narrative that the powers-that-be fear its truth. The debunking is being drowned out by outrage over the censorship. And the Streisand Effect (how censorship can boost something’s publicity) is causing it to spread even more.

As more people realize and get sick and tired of the tech giants’ antics the more they will migrate to other platforms that do want to genuinely help people understand and change the world, giving back freedom of choice and allowing citizens to think for themselves. Once upon a time, there was nowhere else to go but now things are changing.

Image credit: observatory.tec

Markethive Encourages Critical Thinking

We have a future here where we can operate on a platform of decentralized data, a platform that advocates self-sovereignty. Markethive is a next-generation Social Market Network, built on the Blockchain that has positioned itself as a complete ecosystem for Entrepreneurs.

Incorporating its cryptocurrency consumer coin (MHV), it provides prosperous solutions for all business owners, marketers, commercial artists, etc, who require an online presence ensuring privacy, and autonomy along with no measures in place to ban you, terminate your account or censor your content.

Markethive's foundation is built upon integrity, transparency, and autonomy. As we live in a not so perfect world, there is always negativity, topics, and opinions that individuals may not agree with or even find offensive. You will have the ability to filter your newsfeed and block any, what you consider, unsavory characters, or content, remembering your newsfeed is your property. There are no corporate officials deciding for you. That gives people the right and freedom to choose for themselves who they wish to communicate with what they wish to see. There is a saying “Live And Let Live” and I consider these wise words.

Markethive’s Design And Vision

Markethive is a decentralized, autonomous, fluid environment which includes manifestations of intellectual achievements, social habits, innovation, music, literature, technology, commerce, and the arts. A central “hub” built using blockchain technology, is designed to encourage “reciprocal interchange” of ideas, knowledge, or skills as well as providing for exchange, sales or purchases of goods, services, and commodities.

This premier hybrid social network includes news feeds, blogging platforms, video channels, chat channels, groups, image sharing, link hubs, resume, profile page, with additional platforms for ecommerce and digital news site.

But more than a social network, Markethive has also delivered “Inbound Marketing tools” like broadcasting, capture pages, lead funnels, autoresponders, self-replicating group tools, traffic analytics, CMS, and more. This is provided for free to you and what’s more, you are paid for learning and using the platform. Markethive’s focus is on the rights of the people and providing a user-friendly, rewarding solution that is so much in need of right now.

Markethive Is About To Start Its Engines

Markethive is in BETA at the moment as engineers are working tirelessly to implement all facets of this monumental system that caters to the entire worldwide market of entrepreneurs. That includes small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers!

The engine power that Markethive has will make this a goliath in social media, inbound marketing, cryptocurrency, ecommerce, and digital media distribution.

Many systems within the platform are up and running now and as we near the completion of the Markethive wallet we are continuously growing as more people become aware of who and what we are and stand for. Intrinsically, Markethive gives the power back to the people. It has been built for the people, by the people and is of the people. We will reach that moment when the whole world will notice as we rise up as a giant voice of the ENTREPRENEUR!

Join us at our weekly webinars for updates on Sundays at 10 am (mountain time) Markethive Weekly Meeting Link – meet.google

Reference: Bitcoin.com

General

A BLOCKCHAIN-ENABLED FUTURE Empowerment Autonomous Trustless

May 15, 2020 Alan B. Zibluk Leave a comment

A BLOCKCHAIN-ENABLED FUTURE
Empowerment Autonomous Trustless

Blockchain technology is becoming a tidal wave of innovation and practical blockchain applications are becoming more mainstream. It’s moving beyond the hype of a couple of years ago and now bearing fruit, bringing real benefits to individuals and organizations.

Blockchain can be a tricky concept to get your head around, but to put it simply it is a tool that offers industries the ability to increase productivity and revenue, cut costs, ensure transparency and reduce wasted time and paperwork. It’s a new foundation underpinning our everyday tasks.

The pivotal advantage of blockchain is that there is no central hub. It has the transparency of a distributed ledger combined with the cryptographic security of an immutable data chain that makes this technology an ideal instrument for any business to exchange and validate information. Blockchain is a baseline technology that can be configured in various ways to suit different purposes and accommodate individual businesses across the board.

The Business Value With Blockchain

There are a few key areas where blockchain can add value to businesses and individuals,

Cost Reduction
Businesses no longer have to pour profits into logistics, intermediaries, and administrative paper trails. The blockchain can streamline supply chains, cutting out the middleman and banishing processes that slow efficiency and eat profits.

Revenue Creation
The blockchain does away with administrative and collaborative boundaries, allowing for innovative strategies that simply weren’t viable before the advent of Blockchain technology. This is a new freedom, where distributed ledgers and cryptography pave the way for new infrastructure and revenue models.

Consumer Impact
New business models provide the opportunity to meet the previously overlooked needs of consumers and communities. In the medical field, for example, where remote patient care and record-keeping may have been an issue in the past, blockchain advances provide ways to overcome those barriers using synchronized records and smart care devices on the network.

Freedom And Equality
Entrepreneurs, writers, and all types of creative artists are able to attain recognition, financial sovereignty, data privacy, and autonomy now that Blockchain has been utilized and is what drives the next generation social market network. Working online is at an all-time high and with the rise in social media and online marketing activity, blockchain makes it more equitable bringing true freedom for the individual.

Blockchain Disruption

Blockchain is already making waves in financial services, tech companies, healthcare, social market network, and digital media. Below are two infographics from Visual Capitalist that were inspired by a McKinsey study researching a combined industry analysis with more than 90 distinct use cases.

The Problem with Centralized Infrastructure

Today on the Internet, we must constantly trust one another with sensitive data, transactions, and records. Most of our interactions on the Internet run on centralized web servers, and massive amounts of user data often exist in a single database. Current databases are designed to be controlled by “trusted” admins who can read, alter, block, and even delete data. The centralized architecture of the Internet today is not only inefficient but vulnerable to censorship and targeted attacks by both hackers and internal bad actors.

The Value of Decentralization

The decentralized architecture of a blockchain is a global network of computers simultaneously running the software and validating the chain of transactions is what ensures that the transaction record is never compromised. Decentralization is critical as an architectural principle. It makes a blockchain network less likely to fail, harder to attack, and harder for bad actors to game the system.

As blockchain adoption spreads, it can become a driving force for promoting equitable societies, solving complex economic issues, and transforming how we live and work every day.

Two Practical Applications Of Blockchain

1. Smart Contracts
Blockchain and smart contract technologies function well in instances where legal contracts are required to maintain ownership rights and data privacy laws. These customizable, self-executing smart contracts on the blockchain can be easily managed by all parties. Smart contracts allow the decentralization of trustless transactions, worldwide and on a large scale. These can encompass different kinds of interaction, not only human-to-human but also human-to-machine and machine-to-machine.

Issues with ownership rights and royalties are commonplace within the entertainment industry. To navigate these issues, blockchain technology offers an unchangeable, traceable, real-time distribution, and reporting network for all involved. Ujomusic is one such application that is helping artists track their royalties worldwide. In the music industry, blockchain technology can bring artists and fans closer together, allowing listeners to pay micropayments to artists for listening to their songs directly.

Artists are not always paid in a reasonable time by major players who control the music industry, sometimes even waiting years to receive their earning for their work. By utilizing smart contracts, artists and studios can ensure that intellectual property agreements are met by other parties and smart contracts could be implemented that instantly pay artists once certain requirements are met.

Image credit Disruptor Daily

Data privacy issues, massive scale surveillance, also known as dataveillance and lack of freedom of speech in the social media realm have become a distinct problem. Markethive, a social media, and inbound marketing platform have not only addressed these issues to empower the individual, but it has also utilized smart contract technology.

This is in the form of the Markethive Coin (MHV) which is a fungible cryptocurrency consumer coin, and the Incentivized Loan Program (ILP – Smart Contract). This enables all users to generate an income by just using the platform and the first-mover advantage of share acquisitions consisting of 20% of the company’s net revenue. Markethive is a collaborative decentralized platform where its Entrepreneurial members can achieve viability and self-sovereignty.

The Framework Of A Smart Contract

Smart contracts help you exchange money, property, shares, or anything of value in a transparent, conflict-free way while avoiding the services of a middleman. Built upon the blockchain, a smart contract is usually:

Pre-written logic in the form of computer code
Stored and replicated on the blockchain
Executed and run by the network of computers running the blockchain
Can result in updates to accounts on the ledger (i.e. payment for an executed contract)

Using the Ethereum platform, smart contracts can be programmed using basic logic. On the most basic level, they can:

Perform calculations (i.e. calculating interest)
Store information (i.e. membership records)
Send transactions to other accounts (i.e. payment for a good or service)

But most importantly, it is important to know that smart contracts are autonomous. They are not controlled by anyone – instead, they self-execute based on a set of instructions that two parties have agreed to, which is the code.

Image credit Visual Capitalist

Benefits of Smart Contracts

Smart contracts are appealing for a variety of reasons:

Autonomy: There is no need to rely on third parties, which could be biased or not have your interests at heart.
Trust: Your documents are encrypted on a shared ledger, and all parties can have access to them.
Redundancy: Documents are duplicated many times over on the blockchain, and can’t ever be “lost”.
Safety: Documents are encrypted, making them near-impenetrable by hackers.
Speed: These contracts automatically self-execute, saving you precious time.
Savings: Smart contracts save you money by taking out the middleman.
Precision: Smart contracts execute the exact code provided, ensuring zero errors.
Transparency: For organizations like governments, they could add another level of transparency to dealings. Blockchain technology can set up a decentralized system that prevents any form of voting fraud or suspicious movements in the network.

The blockchain is already a disruptive technology, and with these benefits, the potentiality of smart contracts is an amazing step forward for fairer, faster, more lucrative, and trustworthy systems for the companies, organizations, and individuals who embrace it.

2. Digital IDs
Reportedly, over 1.1 billion people worldwide still have no way to prove their identity according to the World Bank. Simultaneously, companies and financial institutions in both traditional and digital markets are being required to follow more stringent know-your-customer (KYC) initiatives.

Despite this, many providers are still not sufficiently meeting these standards; to further complicate things, regulations vary widely from jurisdiction to jurisdiction. Companies like IBM, Microsoft, and Markethive have migrated to the blockchain to securely and privately verify users.

Blockchain’s multi-factor verification process eclipses the levels of security that traditional password protection offers. Identities are secured for the decentralized web, for example, data sharing by third party companies has resulted in intrusive advertising. Blockchain-based identification means that no third parties can access your personal data without your consent.

The thing to be aware of is companies and platforms that claim to be blockchain-based but have a centralized identification protocol. There will be resistance from these entities that profit from the current system where people have no control over their personal data. Big companies manipulate data, so they are not very interested in decentralizing that type of information.

The existence of blockchain-based, yet centralized ID platforms could cause confusion among organizations and the general public. However, it's likely that the advantages of the best decentralized platforms possessing enough reach will inevitably make themselves known to the masses, so that eventually a few dominant platforms will emerge. As we move forward the majority will realize the advantages of a completely decentralized system that offers security, transparency, privacy, and gives control back to the users.

Image credit Disruptor Daily

Conclusion

The world is waking up to the impressive capabilities of the blockchain. As a foundational technology that anything can be developed and augmented on top of it, the potential applications of the blockchain go way beyond just payments or cryptocurrencies. In fact, the blockchain will revolutionize how we interact with intellectual property, capital markets, insurance, healthcare, government, social media, and internet marketing, along with many other sectors.

Forward-looking companies that convert to the blockchain to improve the privacy and security of their data and create an environment that is unfettered from political and nefarious agendas, will be the winners on top.

Just about every company that migrates to the blockchain and new companies launched built upon the blockchain, will prosper, as long as they deliver and make their prime agenda to benefit their customers.

General

THE ENGINE POWER OF MARKETHIVE

May 8, 2020 Alan B. Zibluk Leave a comment

THE ENGINE POWER OF MARKETHIVE

Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty, and be free in this world of suppression and authoritarianism. The next-generation market network is expanding daily as more and more people see the magnificent vision as Markethive progresses with the many integrations, various platforms, and money-making systems that make up the complete ecosystem for entrepreneurs.

The Two Primary Engines

Markethive has two engines driving it and working simultaneously bringing millions of entrepreneurs into this safe haven which is the central hub and gateway to the internet universe. Social media and online marketing platforms or digital media sites typically only have one engine. LinkedIn, for example, only has a subscriber engine meaning they get their traffic through people subscribing to them so basically you have to log in to LinkedIn to see their platform. CoinTelegraph, a high profile digital media site, is predominantly a traffic engine.

Both the subscriber and traffic engines’ speed and power are measured by Alexa and WorthOfWeb and in the case of Markethive, they are growing daily in an exponential fashion. Just to give you an idea the infographic below shows how Markethive has grown in the last 2 years. It consists of a combination of internal and external statistics:

On the left is Markethive’s traffic engine where it shows 28% of traffic is coming through external referral sites which is incredible numbers. 7% search traffic and 3% social traffic is very significant along with 62% direct traffic that is coming from the subscriber engine. So the growth rate of Markethive since 2017 is a whopping 2,849%.

On the right are the current statistics of the subscriber engine with the members’ growth in the last 6 months now tipping 90.8K. New subscribers in the last month are up by 227%. These are all validated accounts as Markethive has negated any issues of individual members creating numerous accounts. It delivers real people into the system using OAuth, KYC, and SMS.

These numbers are not static, they are always increasing but this infographic is a good indication and illustration of both engines.

Markethive is now present in every country worldwide, in every nation with people from every race, creed, age group, professional and personal interests. With all the spectrums of all the things that many platforms use to divide us Markethive is using to unite us because what we all have in common in Markethive is liberty, freedom, economic sovereignty, and entrepreneurialism. That is our common, binding factor and is very powerful. Markethive is rising to become the world leader for entrepreneurs of every language, every religion, and every kingdom and nation.

The Markethive Reach is currently at 12.9 Million Monthly unique visitors. 64.9 Million monthly page views. Our social following is at 63.2 K and Markethive subscribers at 90.8 K and growing daily.

An Engine Within The Engine

Through our social network and blogging platform, we connect with entrepreneurs, techies, crypto nerds, artists, innovators, musicians, and business professionals, both subscribers, and traffic. Below are just a few social networks (there are many more) Markethive has integrated enabling automatic subscribing and sharing and as we grow, this will create a reach into the billions. For example, If only 42% of 10 million with an average of 5000 followers subscribe to your blog, that equates to 21 billion people that you have reached and are able to read your blog. What a great engine to have within an engine! It’s coming alive with tremendous power.

The Next Stage Will Evoke More Growth

The Apprentice Program, which is an entry-level membership will be launching soon at a very low cost allowing members to benefit from a matching bonus airdrop of 100 MHV for the first three referrals they bring into Markethive. The Apprentice membership will also be able to buy and resell banner impressions from the Entrepreneur One members, which really accelerates the cottage industry process.

The Apprentice and Journeyman upgrades are not money machines per se, but they do contain benefits that will become more clear to you, closer to the roll-out of these memberships. Another benefit being considered is that 50% of the price of these upgrades can be paid in MHV, and the other 50% to be paid via CC or PayPal at launch. This next stage will cause Markethive’s growth to explode even more.

Money Machines And Strategies To Reach Our Audience

CPM Display
Right now we have the banners and the Banner Impressions Exchange (BIX) is part of that and projected to be delivered on May 15, 2020. Banners are still a very good source of advertising in the online world and the banners are displayed across the many domains Markethive has, resulting in maximum exposure.

Social Newsfeed Boost
This is the only form of advertising on LinkedIn and Twitter. Unlike Markethive they don’t have banner ads or video ads, it’s all done through their newsfeed. It is a great way to market to a social media audience, and Markethive will be integrating this with the expected release in the 2nd quarter of 2020.

Newsletter Sponsorship
Markethive is an inbound marketing and digital media platform and it is also a subscription-based social network. All members have validated email and phone numbers so this is a very effective way to raise brand a product awareness among the global subscribers. This is more expensive for people to utilize, however, Markethive is able to offer this as just another way to market your brand. Development is forecast to begin the 2nd quarter of 2020.

Press Release
Markethive receives large traffic to its many sites along with major followers in all social media accounts and also delivers a WordPress Plugin that allows members to publish from Markethive to their WP sites and beyond. The Markethive press release system publishes to 1,700+ news sites, our social followers, all Markethive’s heavily trafficked sites, and to 15,000+ members’ WP sites. Development is forecast to begin in the 2nd quarter of 2020.

Sponsored Articles
Sponsored articles are very similar to the Press Release service but instead of an announcement the Press release delivers, it can be an article to bring awareness on any brand, topic, news, or otherwise, you care to share. Markethive is a digital media publishing platform where many writers and bloggers, as well as Markethive’s own writing staff, publish their content creating a following, thereby attracting traffic These articles are published to Markethive front pages, broadcasted to the Markethive social networks and Word Press distribution. This makes Markethive thousand times more powerful than other news sites and platforms.

Gamified Video Advertising
Markethive makes video advertising compelling, effective, and well distributed. Your sponsored video will randomly float across the members’ dashboard on Markethive. If a member catches and watches the video until the end, they will be rewarded with MHV coins and prizes. Gamification and rewards for watching the videos and also perks for responding and sharing to their social networks do inspire people to participate making it fun and rewarding for all.

The BIX Exchange. The 1st Of Many Money Machines And Another Engine

MHV To Become A Very Popular Currency

The Markethive Coin will be listed on a number of exchanges where positive relationships are currently being established. Yobit.net is most likely to be the first one that MHV will be listed, so go there and open an account, get familiar with the site, see the trading activity of a multitude of other coins and be ready for the next step on your journey with Markethive. The site gives away free coins along with games to earn more coins.

The Markethive Coin (MHV) will also be offered for free on Yobit and upon clicking to get the free coins they will need to subscribe to Markethive where they will receive the MHV airdrop as well.

But, before we go full throttle, Markethive will have several ways to utilize MHV ensuring its increase in value including building relationships with the various digital media sites integrating API plugins where MHV can be used to advertise, thereby creating a market place outside of the Markethive ecosystem that accepts our coin.

This is just the first layer, the tip of the iceberg of Markethive’s vision and plans. The more money machines we produce, the more security and financial sovereignty we spread, the more uses for our coin. Ultimately, MHV will be the only transactor or form of payment for any of the services and products Markethive or the entrepreneurs within Markethive offer.

Although everyone will be able to earn MHV on the Markethive platform continuously, there will always be the option to buy the coin from the exchanges and bring it in and utilize it for the services which are legitimate and highly sought after in the online world of business and marketing.

What Does The Markethive Audience Consist Of?

It’s entrepreneurs, a very powerful, vertical audience. They are people that are looking for the services that the majority of the people on the internet sell. Training, ebooks, live mentoring, software enhancements, SEO services, and tracking, etc. So essentially we are producing this tremendous target for 3rd party advertisers to want to advertise on the Markethive platform and related domains.

No other system out there utilizes their coin that they produce to pay for advertising on their platform. They only accept other coins as a form of payment. Markethive will be the first and one where other sites and forums will take an interest in by implementing API’s to be able to transact with MHV across various platforms.

MHV will become very popular because it represents a vertical, unique set of engines, a traffic engine, and a subscriber engine and Markethive subscribers are the world’s entrepreneurs. So we accumulate, hold, and spend, then let the free market do the rest and watch the Markethive Consumer Coin increase in value.

As CEO, Founder, and Visionary, Thomas Prendergast says,

“The true value of the coin will become apparent when we are listed in a real exchange like Yobit, Binance, Kraken, and the wallets are in place. But I can tell you no other coin has the magnitude of use and demand for real-world services. No other coin has as big a community like us. No other coin has nearly the traffic we have.”

Conclusion

No other social, marketing, or digital media company has incorporated Blockchain technology, with its own financial economy along with every tool and portal imaginable to make Markethive an all-encompassing system that entrepreneurs and companies overall et al, will embrace when they see its power.

Markethive is delivering a ‘state of the art platform’ to you, but it is your company. It’s been built for the community and brings self-sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future, peace of mind, fulfilling your potential, creating wealth, and able to prosper in so many ways.

With its two main engines at the helm and secondary engines such as the MHV coin and exchange as well as all cottage businesses within Markethive reaching out to all other platforms is fundamentally the core, the epicenter where we all work in collaboration ensuring everyone’s success. Markethive is its name, Entrepreneurialism is its game.

General

The Answer To Working From Home In The Current World Of New Normal

May 2, 2020 Alan B. Zibluk Leave a comment

The Answer To Working From Home In The Current World Of New Normal

Working from home is looking to be a real positive as we move forward with the disruptive forces of the COVID-19 pandemic. In countries where the bell curve is starting to flatten, plans of reopening businesses are being discussed although social distancing measures are still enforced. Schools, planes, cinemas, everywhere that have seating in close proximity is being redesigned to cater in the aftermath of this unprecedented catastrophe and it’s looking like this will be with us for the foreseeable future and maybe even beyond. The golden age of socialization is over, now being replaced with an ever-cautionary way of living.

There are 3,389,979 confirmed cases worldwide with more than 1,124,676 United States citizens who have been infected with the coronavirus and at least 65,510 have died according to worldometer.info. More than 1,000 additional deaths have been announced on a daily basis since April 2nd in the U.S.alone.

As the spread of the virus continues, political leaders seek to reopen parts of the country. The economic effect is overwhelming, unemployment claims have spiked and people are starting to feel the negative psychological effects of isolation. Life has been fundamentally reordered because of this virus and although portions of the country begin to reopen, health officials have warned the return of communal events and socializing would come in stages as the virus could surge again with a new wave in the months ahead.

Ballooning unemployment has been the result of this pandemic causing a deep recession. Historically, in any other recession we’ve had in the past, unemployment has been an issue but at a slower pace. This time we have reached record highs in only 2 months and it is being reported it will take a long time to recover.

To Work Or Not To Work

America’s flight crew of various airlines has also reacted to the risky situation of the lack of COVID-19 protocol and restrictions. Although major airlines are allowing passengers to do some seat switching to help with social distancing, passengers are not required to wear masks or stay 6 feet away from each other. This has prompted a call from the union of flight attendants to the Department of Transportation, in coordination with the Department of Health and Human Services, to “end all leisure travel until the virus is contained”.

There has been widespread anxiety among workers in the United States about returning to work as some states attempt to begin the long and tedious process of recommencing economic enterprise at this stage of the pandemic, a survey reveals.

According to a survey conducted by Fishbowl, An overall 81% of workers that took the survey from across the U.S. indicated that they would not feel safe if their state were to reopen now. The survey was answered by 19,689 verified professionals on the Fishbowl app from across the U.S. and included employees at companies such as EY, Deloitte, Accenture, Amazon, Edelman, Nike, Google, KPMG, and thousands of others.

Given that New York is the epicenter of the COVID-19 outbreak in the states, it’s not surprising that the state recorded the highest percentage of 85.35% suffering from the anxiety of returning to work right now, with only 14.64% said that they would feel safe returning to work.

Previous Fishbowl surveys have revealed that 54 percent of workers fear layoffs at their companies as a deep recession grips the country. Nationwide, at least 26 million people have lost their jobs in the U.S. over the last month.

Profound Psychological Change

There has also been a considerable demand for homes in rural areas as people react to the pandemic, wanting to relocate from the dense urban areas to a more virus-free country location.
It has been reported that there seems to be a discerning psychological about-face as people are more interested in buying a house at the foot of the mountains and that’s a complete flip from the demand where everyone wanted to live in the city that has been the trend for a very long time.

So how does that fit in on the job front? Even before the Coronavirus pandemic hit, work from home businesses and the remote job market was increasing as more and more people are seeking a more flexible lifestyle allowing them to work from home. Due to the restrictions brought about by COVID-19 lockdown, companies are increasingly asking employees to work from home, but there are many who have lost their job entirely or laid off as a result of the pandemic.

New Opportunities

Thanks to the technology of social media we can all stay connected virtually, and it also opens up many opportunities for either remote employment or starting your own business from home. The possibilities are many in the online sphere, in fields such as IT and computer, freelance, content creators creative arts, customer service, education, translation, sales, and marketing, and there are many more being created as we enter into this new normal world.

Image source, Getty

The Next Generation

Now we have the next-generation approach to working online and completely facilitating your own business on a platform that caters to e-commerce, creative artists, marketers, entrepreneurs, in fact, anything that comes to mind. This visionary company, Markethive is the perfect springboard to anything you choose to do. In and of itself you can earn an income as you are paid to be active on the site by just referring three people to join you.

Markethive has incorporated Blockchain Technology meaning it has its own ecosystem with the Markethive Coin which is distributed continuously. So just using the platform you will accumulate the cryptocurrency and are able to purchase goods and services. Blockchain Technology and the cryptocurrency sphere has enabled Markethive to align itself with the users’ need and right to be in control of their data and how they use their time to monetize their efforts. As we move forward with the launch of the Markethive Wallet App and coin exchanges the MHV coin will then provide liquidity.

So what we have here is a money-making platform where you can showcase your talents on a social media interface to a multitude of like-minded entrepreneurs. Markethive also delivers the reach across the internet. The ability to register and assign your many social networks into the Markethive system produces the reach into the literal billions. This is the epicenter of all things linear. Below the comparison chart that illustrates Markethive has integrated everything needed for successful marketing and business practice, increasing your brand exposure, and generating an income.

In a nutshell, Markethive is a multi-dimensional, deep level linking dynamics, social organizational integrated system. Integrating Vast Social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, the vast API news sites like NBC, Wired Magazine, Bloomberg, Western journal, Mashable and 1000s of other news sites, that continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other.

Unprecedented New Age

The opportunities and extraordinary value we have here at Markethive are unprecedented and as we move into an age where more people are looking to work from home. In many areas, the internet has become too complicated, too expensive, and too competitive. Not to mention the personal data breaches and lack of privacy that has become big news and a real controversy.

Blockchain technology has made it possible for Markethive to advance and offer far more for far less than any other platform or program out there today. Markethive’s vision is to give privacy, autonomy with every opportunity for true wealth via universal income while simplifying the process for anyone to successfully create and operate any business from the Markethive all-in-one platform.

This incorporates all inbound marketing tools, including email autoresponders, a stellar blogging platform, Storefronts with eCommerce capabilities, press release, and sponsored article portals, banner program, and banner impressions exchange, a video hub with video advertising, wallet with integrated messaging app and coin exchange plus so much more.

It’s essentially a complete blockchain commerce system – A Social Market Network

This puts Markethive in the category of the next generation Market Network and the first to be built on the blockchain. Collaboration and the social media aspect is an integral component and the community spirit has brought Markethive’s vision into reality. Apart from all the features that can be accessed by free members, There is the opportunity to upgrade to The Entrepreneur One Loyalty Program. This is the premium highest level you will ever have the opportunity to acquire. It contains all the leveraged advantages you need to accelerate your success in Markethive. All the benefits are outlined here. This is a time-limited opportunity and there are only two more days to left to upgrade at the time of writing this article.

CEO and Founder of Markethive, Thomas Prendergast says,

“Markethive has already established itself in every country in the world. With the phenomena of the Covid 19 virus forcing the entire world to go home by force in many countries, the world is discovering entrepreneurialism and it is in the not too distant future, Markethive will explode across the planet.

If you had the clear focus of projective reasoning and purchased an Entrepreneur One before this wave explodes, you will be one of the very few with a system that will produce many millionaires and the generational wealth that will materialize, and that is why we built the Entrepreneur One platform. We built it for the Markethive visionaries and early adopters. Do not miss this once in a lifetime event. Do not just stand by as this massive event passes you by. Join Entrepreneur One now before the others sweep it up.”

https://markethive.com/upgrademe

Conclusion

What has transpired and will be with us in the wake of this global pandemic is the perfect storm for the next generation social and marketing platform, blockchain-driven, utilizing cryptocurrency to rise up from the devastation caused on all fronts. Called a Market Network noted by experts in the field, this is part of the new way of doing things. This is where complete sovereignty and financial freedom is not only possible, it’s probable.

If you like the idea and freedom of working from home or in a position where this crisis has affected you and are looking to adapt to a new career path then this may be the perfect time to shine. Markethive is truly dedicated to your education, success, and sovereignty with the automated tutorials to learn all aspects of Markethive and improve your user experience, plus it also pays all members to learn the Markethive system.

Markethive is at present, in BETA and as this is a mammoth undertaking, some features still in the works. Our target of 500 Entrepreneur Ones is almost complete which means we can move forward with more integrations making Markethive the first and only next-generation Social Market Network on Blockchain. We have the platform, now it’s up to us to learn it and take back control of our own lives, of our lifestyles and our personal happiness.