Bitcoin Blockchain to Help Collect Customers & Activate Consumption in Japan

  

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Sweden’s blockchain-powered land registry is inching towards reality

Keeping track of who owns what pieces of land is still a low-tech affair, involving mountains of hand-signed documents, envelopes, and couriers. That is if a country is lucky enough to have a functioning land registry—the World Bank estimates that 70% of the world’s population lacks access to land titling. Getting everyone to agree on every stage of a property transaction, and to record it permanently somewhere, is a feat of security, coordination, and trust.

Enter blockchain technology, the technical concept behind bitcoin, which is designed to solve precisely those problems, or so its boosters say. Land titling has long been one of the most talked-about uses for the tech. The argument, made by everyone from the British government to consultants at PwC, is that the current outmoded systems are susceptible to forgeries and simple clerical errors. It’s one reason why the US has a massive title insurance industry, which the New York Times has called a “scam” (paywall). Putting transactions on a blockchain makes all that paper go away; and it becomes much more difficult, if not impossible, to forge records.

A blockchain is a digital registry that can’t be tampered with. It provides a mechanism for various parties to agree on a set of facts. It prevents those parties from making false statements since everyone else can check the facts; it also prevents statements from being changed after they’ve been recorded, since all parties are alerted to these changes. With bitcoin, for instance, the blockchain acts as a ledger of every transaction, thus providing proof of who owns how many bitcoins.

But while bitcoin is an example of a public blockchain, where all transactions are open to the public, financial and other institutions are trying to create private blockchains, where some data is available only to certain participants.

The Swedish experiment

Sweden is the country that’s furthest along in putting land registries on a blockchain, and it’s entering the next phase of its experiment. It’s also notable because it’s one of the few wealthy countries taking this seriously; in places, with well-developed land registries there’s usual resistance to adopting a new system. The already highly digitized Swedish land registry gives the country a shot at making this work.

Sweden’s land registry authority is called the Lantmäteriet. Since last June the body has been testing a way to record property transactions on a blockchain. This could save the Swedish taxpayer over €100 million ($106 million) a year by eliminating paperwork, reducing fraud, and speeding up transactions, according to an estimate by the consultancy Kairos Future, which is also involved in the project.

The blockchain experiment concluded its second phase of testing on March 31. This also involved the phone company Telia and two Swedish banks. Whereas the first phase was essentially a presentation of the technology’s potential, this latest phase involved the creation of smart contracts that automate transactions on a blockchain. For instance, instead of the buyer and seller signing a bill of sale at the agent’s office, this can now be done with digital signatures that are verified automatically. “We thought there was a solution [in the first phase],” said Magnus Kempe of Kairos. “Now we have a solution.”

The Swedish system operates on a private blockchain. This has the land authority and others, like the banks, holding copies of the records. When a land title changes hands, each step of the process is verified and recorded on the blockchain (full details in this pdf). The system acts as a highly secure and transparent verification and storage service for property transactions, but it stops short of a full-blown cryptocurrency where land can be bought and sold as easily as a bitcoin. “There is no risk you will lose your land like you lose bitcoin,” Kempe says.

Digital trust

A blockchain is a good solution to the particular problem of trusting other parties, says Mats Snäll, the Lantmäteriet official in charge of the project.”Blockchain technology offers real digital trust,” he says. “It’s the only solution so far that handles digital originals, verifies both legal actions and processes, and secures transparency.”

But for all of Snäll’s bullishness on the technology, Swedes probably won’t be getting their title deeds checked on a blockchain anytime soon. Legal obstacles, like the validity of digital signatures, need to be resolved. The soonest this system will be in place, if ever, is 2019, Snäll says. The project’s next phase, starting in May, is to integrate other Swedish public bodies, like the tax authority, Kempe says, who have expressed an interest in a permanent ledger of their own.

Yet the Swedish project may have an impact beyond its shores. Henrik Hjelte of Chromaway says land authorities from other countries have approached him for a blockchain solution of their own. Similar projects have been announced, with little public progress, in places like Georgia and Honduras. The steady work on the Swedish system might provide the technical assurances other states need to implement the technology. “We are replacing paper that has been around for several thousands of years,” says Hjelte. “It will take some time.”

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

 

A lot of businesses do social media marketing wrong.

They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television commercials, radio spots, and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience. To help you execute a successful social media marketing campaign, I spoke with six entrepreneurs to put together a list of must-dos.

Dedicate time to learn how social media works.

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself. Charles Gumbley, Director of Flower Telecom, explains, “It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”

Listen to your customers.

“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,” says Ryan Koechel, VP of Marketing for ABODO. When you listen to your audience, you open the door to other opportunities as well. For instance, when my influencer marketing agency plans campaign strategies for a brand, we often audit their social media followers to identify key influencers. Learn to listen to your audience — it can provide you with valuable information.

Use automation for consistency.

There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.

“If you have a full-time social media employee, make sure they are consistent and push out content across all of your social media profiles. There are several pieces of automation software, like Hootsuite, that offer a free plan that can greatly increase your efficiency. If you schedule your posts in advance it gives you more time to dedicate to replying and engaging with your social media followers,” advises Daniel Moravec of StreetSaw.

Engage with and delight your audience.

“It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. You can’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them,” explains Roy Surdej of Peaches Boutique.

Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.

Don’t spread yourself too thin.

It’s nearly impossible — and almost always ineffective — to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.

Jasper Hillaud, Managing Partner of elf925 stresses the importance of focusing on the social media platforms that complement your brand, explaining, “While Pinterest marketing might not be effective for some businesses, it is one that we put a lot of energy into because we see that it works first-hand. Just because it wouldn’t be a preferred social media channel for a law firm, that doesn’t mean it should be ignored. It’s important to pick where to focus your social media efforts based on what works for your specific customer base.”

Track and measure everything.

“You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,” explains Eric Ritter, Founder & CEO of Digital Neighbor.

It doesn’t matter if you are working with a $10 daily social media budget or six figures. The objective is the same — put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Alan Zibluk – Markethive Founding Member

What Does A Biz Dev
Person Actually Do?

 

Theory of Business Development

According to the Grand Unified Theory of Business Development, Biz Dev is simply about pursuing opportunities for long-term growth from customers, markets, and relationships.  Sounds simple enough, but has anyone ever set out to describe what a “Biz Dev Person” actually does?  How do they spend their day?  What should you look for when hiring someone for a Biz Dev role?While Business Development may still mean many different things to many different people, at its core I believe a Biz Dev job is focused on 3 activities:

• Customers: Find new ones and extract more value from current ones.
• Markets: Figure out where new customers “live” (both geographically and in terms of "buying mindset") and find a way to reach them.
• Relationships: Build and leverage relationships founded on trust and integrity to facilitate opportunities.

“Well,” you might say.  ”That sounds pretty straightforward.” Yes, it does sound that way.  In the simplest of terms, business development may be about figuring out how to sell more to customers or finding new customers to whom to sell.  But to suggest that “that’s all there is to it” is to suggest that running a marathon just requires putting one foot in front of the other for 26.2 miles.  Of course, training for and running a marathon requires a unique approach to making sure you don’t peter out before the finish line.  Similarly, business development requires a unique combination of skills to ensure that the value you derive from an opportunity persists for the long haul:

The Biz Dev Skillsets: Strategy, Sales, and Relationship Management

• Strategy: How should you go about pursuing an opportunity?  How do you know which path is best?  Just because an opportunity is in front of you, doesn’t mean it’s a good one.  Understanding the fundamental drivers of your business, and the business of your customers, partners, and competitors is critical to being able to make wise decisions in the pursuit of long-term value.  Being able to assess an opportunity for its potential to create long-term value, determine the paths available to you to pursue it, and understand the trade-offs and risks of one path vs. another, are core Biz Dev functions.
• Sales: Whether you're selling a product or the idea of a partnership, almost every business development role has some element of sales.  The process of navigating through an organization, identifying decision-makers and uncovering their unmet needs, and concisely demonstrating the value of what you can offer are core sales skills needed whether you're selling a product, service, or partnership.
• Relationship Management: From How to Win Friends and Influence People to Never Eat Alone, much ink has been spilled on the importance and value of strong, respect-based relationships.  Business development requires not only having an expansive network to help you facilitate a deal, but also a deep understanding of how to build and maintain new relationships to leverage them when needed.  Relationships with partners, customers, colleagues, and even the media, can all be crucial factors in not only getting in the door to a biz dev opportunity but keeping it open.

“Wait a second,” you’re asking.  ”You forgot about partnerships?  Isn’t business development all about partnerships?”  In short, no, it's not. Partnerships are a common course to pursue a given business development opportunity, but they are but one option amongst many when evaluating the path to creating long-term value.  And though scouting, signing, and developing partnerships is an everyday task in many business development roles, the skills required for partnerships are really an amalgam of all other Biz Dev skills – a mix of sales, relationship management, and strategy.  As frequently as they arise in the day job of business development, partnerships are only one potential outcome of Biz Dev done right.

How Biz Dev Roles Change by Company Size

Do the role of business development change as a company matures from a startup to enterprise?  Yes and no.  In the early stages of any company, the role of business development is often left to the founder, CEO, or an early hire.  The role of forging partnership deals does take on an increased priority, as the decision of which potential path to pursue an opportunity often favors the sharing of resources that's incumbent in partnerships.  But the day-to-day activities of business development remains the same: at a startup or a large company alike, whoever plays the role of "biz dev guy/gal" must be constantly evaluating the best path to create long-term value, whether it an option built in-house or pursued in partnership with others.

At larger companies, the role of business development may be divided across a broader array of individuals.  Sure, teams of people with "Business Development" on their business cards may focus on the full spectrum of activities, from sourcing business development opportunities to evaluating the opportunity's potential to create long-term value and following through on the execution.  But just as often, the individual functions of the business development role may be split across an organization: a member of the sales team may source feedback from customers, who passes along an opportunity to create a new product to the Product Management team, who works with Finance to size and evaluate an opportunity and Operations to assess the resources needed to pursue it.  Perhaps none of those individuals consider themselves to be serving a "Business Development" function, but in total they are a collective BD team that seeks to create long-term value for their organization in very much the same way as an individual who plays every part.

Pure Biz Dev

In my view, a “pure” Biz Dev job will have some combination of all of the above skillsets – identifying and strategically assessing an opportunity to create long-term value and then executing on a path to pursue that value.  But whether you're playing Biz Dev as a team sport or an individual contributor, the interplay between Strategy, Sales, and Relationship Management informs the potential for a company's growth path.   Business Development is a function that is varied, complex, and exciting – although the nature of Biz Dev may be ambiguous to some,  the importance of the role should be clear to all.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Cryptocurrency BitConnect Breaks Records in Value and Market Cap

CryptoCurrency's Record Growth

ASHFORD, United Kingdom, March 27, 2017 /PRNewswire/ — BitConnect Coin (BCC) has announced a new record high, in terms of value and market capitalization. The cryptocurrency's record growth, in a matter of few months, come as the development takes off with the introduction of a range of new apps and a bright outlook towards the future innovations in 2017.

BitConnect Coin (BCC) is an open source, peer-to-peer, community driven decentralized cryptocurrency that allows people to store, invest their wealth and even earn a substantial interest on the balance stored in the wallets. BitConnect Coin has only been a market currency since the 11th of January, 2017, but has already gained a significant global following. Starting from its conceptualization in the fourth quarter of 2016, BCC has just this week set a new record for value per coin and market capitalization.

According to the leading cryptocurrency market website CoinMarketCap, BCC breached the top 20 chart for alternative coins in total capitalization value. BCC's total market capitalization has surpassed the $10 million (USD) mark, to make it the fastest growing altcoin. This sharp increase in market cap has resulted in a matching growth in the coin's value, which passed the $2.00 mark at around the same time. BCC developers see the impressive growth rate as a very positive early sign. By comparison, even the most dominant and valuable cryptocurrency Bitcoin, took over two years to reach the same price.

BitConnect's Head of Development, Satao Nakamoto while describing the cryptocurrency's mission said, "BitConnect's mission is to provide crypto-education and multiple investment opportunities to empower people financially. There are many features and functions to come in 2017. BitConnect's mission is to become the leading crypto-community in the world when it comes to functionality and user base by the year 2020."

The official beta launch of BitConnect's application for Android and iOS mobile platforms will have a positive effect on BitConnect Coin, leading to a further increase in demand and price of the cryptocurrency. In the coming months, BCC will see more innovation, along with the addition of convenience features. The awaited developments in BCC ecosystem includes the launch of BCC Mining and Staking Pool that provides a way for the community to earn; BCC mining and minting rewards; brand new mobile and paper wallets; and BCC Smart Card to allow people use the cryptocurrency for daily use.

BitConnect Coin is designed to offer financial freedom to the masses by reducing if not eliminating the dependency on centralized banking and financial institutions. In addition, the cryptocurrency is also more secure than conventional financial instruments, eliminating the chances of identity theft and other issues that currently plague fiat based electronic payments infrastructure. BitConnect Coin offers a new level of empowerment to its community members. Members can connect socially and financially to a secure, protected community of investors and lenders. By connecting with the community, BCC users can increase the value of their coins in the wallets as the cryptocurrency's price increases.

In less than one year, the BitConnect online community has gained over 50,000 members around the world. It has also added a news department, engaged with online leaders like Kim Dotcom, successfully launched its own digital currency, added a proprietary Bitcoin wallet, launched an innovative global Bitcoin lending program, and surged from zero traffic to a top 100k Alexa ranking. BitConnect has become simply the world's fastest growing online Bitcoin community.

Coin Tech Specifications/Details

BitConnect Coin is a Script (PoW/PoS) consensus algorithm based cryptocurrency with a finite number of tokens. The total number of BCCs are limited to 28 million. The limited number tokens ensure constant appreciation of value in the light of ever increasing demand. The algorithms used on BCC protects the decentralized nature of the platform. BitConnect Coin facilitates quick transactions between wallets allowing people to make instant transactions between each other or to pay for goods or services. Unlike Bitcoin, the block generation time on BCC platform is 2 minutes. These features prevent transaction backlogs and at the same time also proves to be more rewarding during the PoW phase, where miners stand to receive a block reward of 10 BCCs.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

COSS.IO: Introducing Simplicity to Cryptocurrencies

 

Simplicity to CryptoCurrencies

A crypto-one-stop-solution platform, COSS for short, is officially deployed in beta today. The platform merges the most popular cryptocurrency services, e.g. a wallet service, an exchange, a merchants’ platform, into a shared virtual space, in which cryptocurrency customers and merchants can meet and interact. Developed by an international team headquartered in Singapore under C.O.S.S. PTE LTD license, the COSS platform was first introduced as a final examination project that the CEO of the company, Rune Evensen presented to the committee of the MIT Fintech course in 2016. That was the first draft of a gigantic project that would hardly see the light of day, if it hadn’t received the support of the participants and the experts of the course.

A very thorough plan for COSS was designed shortly after the course finished, with the project kickoff scheduled for December 2016 followed by the testing phase in the beginning of the year 2017. Since then, layer by layer, the platform came to live. The developers’ team nicknamed COSS the “living” project, as it has no end-destination point and can last forever like the internet itself, with more and more startups being added with the time.

In February 2017 the white paper was published on coss.io homepage outlining the technical specifics of the platform. Having learned from the mistakes of the cryptocurrency pioneers such as bitcoin, the developers of COSS focused on the security of the platform and implemented the platform on top of the Ethereum blockchain. The main idea behind COSS is the creation of a single user-friendly ecosystem suitable for mass adoption and non-technical users, which would combine crypto and fiat currency services, available for customers with a single registered account all in one place.

"Redefining simplicity has been on our mind since day one, and we truly believe that COSS can make it a lot simpler for any average Joe out there to enter the world of cryptocurrencies and blockchain-related products and services,". Upon its soft launch in beta, the COSS platform has an exchange with payment gateway/POS system running. In the nearest future, the following features will be setup: a crowdfunding tool, an ICO platform, 3rd party provider plugins, market cap and coin overviews, a blockchain forum, a remittance and a payment gateway.

The native currency of the COSS platform VEROS, is implemented as an Ethereum smart contract, which governs the validation, the distribution, the value and the ownership of the tokens. Apart from VEROS, the platform will support the most widely-used cryptocurrencies that customers will be able to convert to fiat via the COSS exchange service. A lot more features will be added to the platform during the next phase of development. "I would like to personally thank all the involved parties that have contributed endless hours to this project. Although we are just getting started, it is a huge MILESTONE for us to finally go live,"

About

COSS stands for Crypto-One-Stop-Solution and represents a platform which encompasses all features of a digital economic system based on cryptocurrency. The COSS system consists of website payments, seller tools, a marketplace, financial module, e-wallets, coin facilities and a mobile platform. The platform unifies the most popular crypto and fiat currency services, e.g. exchanges, payrolls, wallets, acquisitions, and transactions. VEROS is a secure and transparent cryptocurrency, launched in October 2016, and implemented on the Ethereum blockchain as a smart contract. VEROS is designed specifically for massive adoption and everyday use.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Ledger grabs $7 million for its cryptocurrency hardware wallets

If your following CryptoCurrencies

Things are going incredibly well for Ledger these days. People find bitcoins, ethers, and other cryptocurrencies exciting again. And the French startup just raised a $7 million Series A round to make hardware security devices ubiquitous. MAIF Avenir, XAnge, Wicklow Capital, GDTRE, Libertus Capital, Digital Currency Group, The Whittemore Collection, Kima Ventures, BHB Network and Nicolas Pinto participated in today’s funding round.

If you’ve been following cryptocurrencies for a while, you know that you shouldn’t trust bitcoin and ethereum startups that centralize everything. There have been many hacks, there will be more hacks. And you don’t want to trust some startup’s security team when you can do it yourself. Sure, you can run your own bitcoin wallet on your computer. But hackers could still access your computer and your bitcoin wallet, so it’s still a point of failure.

Ledger makes hardware wallets for multiple currencies. These tiny devices have a secure element. You might not even realize it, but your smartphone also has a secure element to handle fingerprint readers or NFC payments, such as Apple Pay or Android Pay.

Ledger runs some tasks directly on the secure element, making it much more secure than running an app on your phone or your computer exclusively. This way, you can easily protect your bitcoins without a lot of security knowledge. Nobody can access the private keys on the device. And the device constantly checks the integrity of the firmware.

The company also makes sure that nobody can compromise the device during the manufacturing process. “When we manufacture the devices, all chips receive a Ledger certificate,” co-founder and CEO Eric Larchevêque told me. “When the device boots up, the computer sends a security challenge and the device answers.”

The Ledger Nano S is the company’s most popular device. It’s the size of a USB key and has a tiny display. After initiating a transaction from your computer, you’ll have to confirm the transaction on the device itself and enter your PIN code. This way, even if your computer has been compromised, the transaction order won’t go through on the device and you won’t be able to confirm the transaction.

The company also makes a high-end device with a built-in touch screen called the Ledger Blue. The Ledger Nano S costs around €70 while the Blue costs €275. Ledger has sold more than 50,000 wallets so far, and the last few months have beat the company’s expectations by a wide margin. But cryptocurrency wallets are just the first step.

By running a secure operating system on a secure element, there are other potential applications. For instance, Ledger could sell chips so that companies working in sensitive industries can make sure their servers weren’t compromised. You can imagine hedge funds and financial institutions using Ledger products. Energy suppliers could also use Ledger’s technology to make sure that the consumption level is legit. That’s why the company is raising money to go beyond hardware wallets and find those industrial clients.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member