But we are making WordPress better! Let me explain:
WordPress has established itself as the 400lb undisputed CMS (Content Management System). WordPress is taking over the Internet! And MarketHive is retooling to support and make WordPress better. Over 75 million sites now depend on WordPress. In the realm of self-hosted sites, WordPress accounts for over 19% of all websites. What is even more amazing is that over 70% of sites worldwide do not use a CMS.
22% of new US registered domains run on WordPress. Out of every 100 domains in the US, 22 of them will be run on WordPress. Considering that an average of 120,000 domains are registered worldwide per day, it's safe to say that WordPress is growing by leaps and bounds. That "18.9% of all websites" figure is exponentially increasing.
WordPress receives more unique visitors than Amazon! WordPress records an astonishing 126M unique visitors per month, while Amazon falls quite a ways behind, clocking in at 96M unique visitors per month.
6 New WordPress posts every second! That's right. Every second, close to 6 new posts are published on WordPress blogs. That averages out to 34.2 posts per minute. Just about 20,000 per day. And a grand total of 7.5 million annually.
Not only is WordPress.org the world's most popular self-hosted CMS solution, but the free version is also second in popularity on the list of free blogging platforms, with Google's own Blogger.com topping it.
29,000 WordPress plugins and growing daily. Without doubt, the number one feature that sets WordPress apart from any other CMS is their plugins. Plugins extend and capitalize on the functionality of WordPress, removing access to them would cripple WordPress users (and that's one of the reasons why WordPress falls second to Blogger).
Fortunately, nothing of the sort is happening. On the contrary, WordPress.org's database of plugins has recently hit 29k and a new one is added nearly every hour. In total, these plugins have been downloaded 286,000,000+ times. Give it a few more years and you'll be hearing "there's a plug in for that".
WordPress is most popular with business websites. Of the top one million sites, the number of business sites (most popular with WordPress) powered by WordPress is five times the number of WordPress-managed news sites (least popular with WordPress).
This statistic is not all that surprising, as online marketing circles will often discuss WordPress more than any other CMS out there. WordPress also ranks high as one of the most blogged topics in the online marketing niche and nearly all its keywords have very high PPC competition.
So the Point is clear:
Do we build a competitive option to WordPress? Or do we move forward with our abilities and our Blog platform to support and make WordPress better? Stupid question! The force multiplier ability of MarketHive's platform, the technology we already have, our very mission in fact, begs us to support and empower WordPress!
If you have yet to explore or utilize the tools we already have in our blogging platform, do it today. It is becoming a virtual gold mine for those entrepreneurs that have discovered how MarketHive can make your WordPress or many WordPress sites, effective, powerful SEO machines, including an exponential increase in Social Network sharing as well as massive legitimate engagement in the comments systems.
If you have a WordPress site, join us. If you have already joined us, explore our Blog platform, build your teams, down load the plugins and watch your WordPress campaigns explode!
Now that is what Harvard business school calls a Force Multiplier!
MarketHive did not make WordPress but we make WordPress better!
If you ever wondered what drives Markethive? This video explains it all. We did this for you. This is why it is basically free. This is why it was built, for all of the entrepreneurs who strugle and have a dream.
The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".
Google Uses Alexa’s Information For Ranking and Indexing!
So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.
It’s simple. The Alexa toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:
Google Uses Alexa’s Information For Ranking and Indexing!
Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!
Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.
Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).
If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.
That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.
Alexa’s Toolbar is a Great POWERFUL SEO tool.
Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.
Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.
But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:
Outbound marketing is buying attention, cold- calling, Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.
Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth. With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.
This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
Major themes:
Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. (Broadcasting)
Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)
Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)
Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)
The Four Marketing Actions
Attract
We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.
Some of the most important tools to attract the right users to your site are:
Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
Convert
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.
Some of the most important tools in converting visitors to leads include:
Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.
Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.
Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.
Close
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Closing tools include:
CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.
Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.
Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.
Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.
Delight
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.
Tools used to delight customers include:
Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.
Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.
Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.
Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
The New Methodology
The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).
An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!
Record low interest rates in the UK is causing a headache for savers. Keeping money in the bank with a paltry return is questionable, yes your money is secure but it will produce little growth.
You could of course take a risk and invest in stocks and shares, which despite the Britexit are still performing well but are you prepared to risk you hard earned savings.
I am something of an entrepreneur and in the last few months have been experimenting by using some of my savings and purchasing a diet product online and then reselling it at a profit on the likes of Ebay
Unlike most MLM products this one is priced at a level the market can bear and allows for a small profit after taking into account packing, posting and delivery cost. I purchase the product for $500 and for every $500 I spend I make $65 or 0.13% which compares favourably with the 0.01% I would receive from my bank.
Many people, myself included, are wary of joining an MLM which have a bad reputation due to high costs and the real possibility that the products are too expensive and are difficult to sell to even friends or family.
The company has a great compensation plan and in the first month I received $100 bonus.
The weight loss Coffee also produces results for its customers
My first exposure to this coffee was about three months ago. Before I had never heard of such a product but apparently there have been other attempts from other companies that didn’t do so well.
A good indication that a weight loss product is not effective is when you are encouraged to eat and exercise differently. Not that there is anything wrong with that advice but you will lose weight anyway doing that.
So when I found out this coffee had no extra suggestions for its use other than drink it everyday I must say I was intrigued. So I tried it and I found it to be very effective at assisting you to lose weight. I say assisting because this product doesn’t contain any unknown magical ingredients it’s just formulated very well.
The main ingredient that gets results in the coffee is garcinia Cambogia. A supplement derived from a fruit called tamarind. It effectively kills your appetite especially if you have it first thing before eating anything else.
So my results went like this. I lost weight on average every week for four weeks at about 5 lbs per week. I plateaued at 185 in about six weeks and began to think the ride was over. But I think maybe because I do some exercise (I attend Krav Maga classes once a week) I may have been gaining muscle mass while I was slimming down. I also noticed my waist shrunk down about three inches.
You will find in testimonials that different people will have different results. I think the body has its set point where it just won’t lose weight anymore and me being 5’9 perhaps healthy for me is around 185 lbs. The point is my waist is smaller and I don’t mind being in public with my shirt off now because I shed most of the fat that made me feel uncomfortable.
So I still use this coffee daily just to maintain my current weight and it is very effective. I have seen testimonials of people losing up to 55 lbs! My guess is they were pretty obese. I was not terribly overweight I just needed something to keep me comfortable. Chuck Reynolds
Marketing
Now many people know very little about marketing, however if you would like to join me at business level (Ruby) you will receive your own marketing site (called Markethive). It is the most powerful Inbound Marketing platform similar to HubSpot and Pardot. However, it also is a Social Network and geared towards entrepreneurs and marketers. The entire system is free and uses advertising to build revenue and pays out up to 50% on advertising purchases to you*. When you join Valentus with us at the Ruby level (Remember there is no risk) we give you the top of the line Affiliate position. It is called Alpha Entrepreneur and normally sells for $5000 and delivers over $10,000 in advertising credits. Another win win for everyone.
Other perks include receiving leads, receiving traffic from major press releases and receiving enrolments from massive marketing campaigns conducted by the group via Markethive.
The short answer to this is – no. There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. However, I do know you can keyword stuff a page and trip a spam filter.
Most web optimisation professionals agree there is no ideal percent of keywords in a text to get a page to number 1 in Google. Search engines are not that easy to fool, although the key to success in many fields doing simple things well (or, at least, better than the competition).
I write natural page copy where possible always focused on the key terms – I never calculate density to identify the best % – there are way too many other things to work on. I have looked into this. If it looks natural, it’s ok with me. I aim to include related terms, long-tail variants and synonyms in Primary Content – at least ONCE, as that is all some pages need. Optimal keyword density is a myth, although there are many who would argue otherwise.
‘Things, Not Strings’
Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher, and it isn’t relying only on keyword phrases on a page to do that anymore.
Google has a Knowledge Graph populated with NAMED ENTITIES and in certain circumstances, Google relies on such information to create SERPs (Search Engine Results Pages)..
Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search.
Can I Just Write Naturally and Rank High in Google?
Yes, you must write naturally (and succinctly) in 2016, but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience.
You can just ‘write naturally’ and still rank, albeit for fewer keywords than you would have if you optimised the page.
There are too many competing pages targeting the top spots not to optimise your content.
Naturally, how much text you need to write, how much you need to work into it, and where you ultimately rank, is going to depend on the domain reputation of the site you are publishing the article on.
Do You Need Lots of Text To Rank Pages In Google?
User search intent is a way marketers describe what a user wants to accomplish when they perform a Google search.
SEOs have understood user search intent to fall broadly into the following categories and there is an excellent post on Moz about this.
Transactional – The user wants to do something like buy, signup, register to complete a task they have in mind.
Informational – The user wishes to learn something
Navigational – The user knows where they are going
The Google human quality rater guidelines modify these to simpler constructs:
Do
Know
Go
As long as you meet the user’s primary intent, you can do this with as few words as it takes to do so.
You do NOT need lots of text to rank in Google.
Optimise For User Intent & Satisfaction
When it comes to writing SEO-friendly text for Google, we must optimise for user intent, not simply what a user typed into Google.
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page.
Google is constantly evolving to better understand the context and intent of user behaviour, and it doesn’t mind rewriting the query used to serve high-quality pages to users that comprehensively deliver on user satisfaction e.g. explore topics and concepts in a unique and satisfying way.
Of course, optimising for user intent, even in this fashion, is something a lot of marketers had been doing long before query rewriting and Google Hummingbird came along.
Optimising For ‘The Long Click’
When it comes to rating user satisfaction, there are a few theories doing the rounds at the moment that I think are sensible. Google could be tracking user satisfaction by proxy. When a user uses Google to search for something, user behaviour from that point on can be a proxy of the relevance and relative quality of the actual SERP.
What is a Long Click?
A user clicks a result and spends time on it, sometimes terminating the search.
What is a Short Click?
A user clicks a result and bounces back to the SERP, pogo-sticking between other results until a long click is observed. Google has this information if it wants to use it as a proxy for query satisfaction.
For more on this, I recommend this article on the time to long click.
Optimise Supplementary Content on the Page
Once you have the content, you need to think about supplementary content and secondary links that help users on their journey of discovery.
That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.
A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.
TASK – On informational pages, LINK OUT to related pages on other sites AND on other pages on your own website where RELEVANT
TASK – For e-commerce pages, ADD RELATED PRODUCTS.
TASK – Create In-depth Content Pieces
TASK – Keep Content Up to Date, Minimise Ads, Maximise Conversion, Monitor For broken, or redirected links
TASK – Assign in-depth content to an author with some online authority, or someone with displayable expertise on the subject
TASK – If running a blog, first, clean it up. To avoid creating pages that might be considered thin content in 6 months, consider planning a wider content strategy. If you publish 30 ‘thinner’ pages about various aspects of a topic, you can then fold all this together in a single topic page centred page helping a user to understand something related to what you sell.
Follow these SEO trends for better rankings in 2016
SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.
As we pass the years half way point and start to look towards 2017, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this new year.
Newly updated, this comprehensive resource is a practical guide for marketing managers to increase the contribution of SEO to their business. It covers the activities they and their agencies need to work on to improve their ranking in the organic search results of Google.
Considering the changes that took place in SEO this 2016, below are trends that you as an SEO specialist must look out for to improve your site performance on search results in 2016-17.
Optimize for Rich Answers
Although aiming for the top positions in Google search for your target keywords is still important, it's now time to optimize for other Rich Answers too. These are results that appear towards the top organic search results.
The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.
How to rank for rich answers: Northcutt Consulting Group has broken down the most relevant factors for ranking on rich answers.
The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.
The post at Northcutt is not the definitive way to rank for the rich answer box since we are dealing with Google algorithm here, after all. Its algorithm can never be reduced to an exact science consider of how unstable it is. However, the post should give you a good idea of how you can increase your chances of getting your page on topthe top of search results.
Review Google's other featured content
Keep an eye on the Mozcast Google Feature review for other types of content that features within Google results. Rich Answers are referenced here as 'featured snippets'. A similar feature is 'Related questions', showing how our articles should try to cover these questions. Images and videos are other better known ways of gaining cut-through in the SERPs for some search terms – check which are important for your industry.
Improve user engagement
Ever since, marketers have always speculated user engagement as a possible ranking factor. This covers the average time on site, bounce rate, pogo sticking, and others.
For conversion, it is a proven factor that determines the effectiveness of page elements that contribute to the chances of visitors committing to your call to action.
However, what makes this factors difficult to measure in search engines is the lack of data supporting it.
User engagement is too indirect an influence on search rankings. Nonetheless, it is something that all website owners need to optimize if they are serious about getting more out of their SEO efforts.
“User engagement is just as important as any other on-site element in this day and age,” says Matt Banner ofOnBlastBlog.com. “If a visitor enjoys your website, they'll stay on your site longer, visit more pages, help contribute to a lower bounce rate for your site overall, and most likely become a returning visitor.
“All of these positive elements factored together combine for a type of website that Google wants to rank highly in the search engines. If the user finds the website beneficial, you can bet Google will as well.”
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.
Heatmapping quickly comes to mind when thinking of user engagement. The idea here is that the more clicks a page accumulates from its links, the more interaction it has with users.
Tools like SumoMe Heat Maps and CrazyEgg are great ways to break down the number of clicks made by users on your tracked site pages. From here, you can see which links are clicked the most and least. You can then optimize your site by improving your CTA links and buttons based on the accumulated data.
To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.
Mobile App Optimization
The mobile market is big. So big, in fact, that Google is still figuring out how to provide mobile users with a better search experience.
The so-called 'Mobilegeddon' or more accurately Google's Mobile-friendly update is a step towards this direction, as site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.
While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization.
"ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”
More importantly, the App Indexing is the latest development in search results that can make an impact in how your site pages will rank for your target keywords.
Originally, apps are indexed on App Store and Google Play, not on Google search. This made it much more complicated for Google to streamline its search capabilities – marketers will have to optimize on both app stores instead of just on Google organic.
Through App Index, apps are now indexed on Google search. The search ranking of apps falls under the App Pack or Deep Link category.
Below is a comparison of app rankings on mobile search. The image is taken from this extensive article about App Indexing at Search Engine Land.
App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!
How to rank for mobile search results after App Indexing: Instead of fending off app results for your target keyword, why not consider developing an app for your business?
If you do not have an app for your site yet, consider building one to take advantage of the benefits App Indexing brings, in particular, its deep links.
Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
Google’s new search quality guidelines
Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.
As expected, the published document is far from the finished product.
"This is not the final version of our rater guidelines,” says Google Senior Program Manager and Search Growth & Analysis Mimi Underwood in this post. “ The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically."
You can download your copy of the search quality guidelines from the link above.
Below are some key takeaways from the guidelines:
High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect "the future happiness, health, or wealth of users." Low-quality YMYL pages can negatively impact one's happiness and health, so it is important to build useful pages under this umbrella term.
The value placed on Expertise/Authoritativeness/Trustworthiness (E-A-T) –high-quality content must come from E-A-T sources. E-A-T is built by acquiring accreditation if necessary. For instance, medical information found online must come from accredited medical persons or organizations. Corollary, first-hand experience counts as a form of expertise. For example, a user sharing how he survived cancer is a form of expertise.
Needs Met guidelines cater to mobile usability – Web pages are gauged by how they are optimized for mobile viewing and the satisfaction they provide to users about the search query. The guidelines are loosely divided into five ratings (from Fully Meets to Fails to Meet) – a website can fall between the assigned ratings if needed be.
What to make out of these quality guidelines: All signs point to improving the mobile usability of your site (as already mentioned above), as well as establishing yourself as an influence within your niche. By building your expertise and knowledge in your industry, you can establish your authority as a subject matter expert, thus earning the trust of your audience.
You can start by launching an influencer marketing campaign to establish your online visibility. From there, you can slowly build yourself as an authority based on different factors such as your site's Domain Authority, social proof (testimonials from customers and social media shares), and blog comments, among other factors.
Markethive's social collaboration can bring collective knowledge to bear on a problem the company is trying to solve, or to satisfy customer needs. A multinational petrochemical company needed to be able to accurately answer very technical questions about how to set up production lines for a wide range of complex intermediary products that are crucial in the production of a particular end-user product.
The ability to answer those questions, therefore, is critical to the sale of thousands of tons of the product for one of Ferrazzi Greenlight’s clients. Multiply that need over literally thousands of products, and your enterprise faces a serious complexity challenge.
Our client chose one of the best ways to handle such complexity: By establishing internal wikis (purpose-built websites containing content that can be collaboratively edited and updated) that could be constantly updated by a small army of expert volunteers within the company who document everything required to support internal and customer questions about production.
While it takes time to establish a comprehensive set of wikis – and a culture of contributing to them – companies that succeed in doing so often see internal subject matter experts vying with each other to provide the best/most complete expert information.
This is competition focused on excellence in results – a win/ win if ever there was one.
Other companies use social collaboration very effectively to tap outside experts to deliver high-quality, just-in-time services. A great example is Specialists On Call (SOC), an agency with facilities in Virginia and California that contracts with 270 hospitals nationwide.
For example, when one of the participating hospitals has a patient arrive in emergency and the doctors determine he needs to see a cardiologist, the hospital contacts Specialists On Call, and an experienced cardiologist not only speaks with the patient through video-conferencing almost immediately, she’s able to do a “virtual examination” by directing the attending clinical staff or physician to perform a number of diagnostic procedures while the cardiologist observes.
SOC claims it can cost 40 percent less than the cost of locally based on-call specialists, increase caseload capacity, empower local specialists by relieving on-call burdens, and even result in lower malpractice premiums due to its round the-clock availability and adherence to best practice protocols.
Too often, social-media collaboration is implemented in its own silo without strong business process connections.
Here’s how to maximize the impact of social-media tools on business results:
•Identify the processes that will most benefit, and pilot social media integration with those teams. Lead with these process improvement examples when you release your social media tool more broadly; that’s the main driver for the investment.
• Resist implementing social media as a stand-alone tool. Integrating it with your tools for communication, collaboration, and/or process flow ensures discussions are relevant to and can positively impact process and/or project participants.
• Explore tools that make exchanges in social media, email and other collaboration tools searchable, and filter automatically based on context. Separating social chit-chat from exchanges relevant to the project at each meeting or milestone creates a cohesive collaboration record and brings participants up to speed quickly.
Markethive is the Rise of the Entrepreneur
Outbound marketing is buying attention, cold- calling, 
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