Take Your Mobile Marketing To The Next Level With These Great Tips!

Taking a step into the wondrous and complex land ofmobile marketing for the very first time might feel a little bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

When it comes to sending mobile marketing messages to your customers, be sure that you keep the size of any media files as small as possible. This is critical to ensuring that the download time for the message is low and that your customers are not charged extra data fees.

Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You will have endless opportunities.

No matter what type of features you are thinking of adding to your mobile marketing campaign, you need to remember that it is all about the execution here. Mobile users are growing at a faster rate than PC users ever have, so everyone is attempting to go mobile. Stand out by focusing on quality execution rather than just expansion.

If you are thinking about expanding to a different market with a different product, make sure that you start this effort first before you branch out to mobile marketing. It is going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing strategies. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it's time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.

Ida Mae Boyd
Contributor

Alan Zibluk – Markethive Founding Member

What Businesses can Gain from Mobile Marketing

Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there is no denying that mobile marketing is here to stay as more cost-effective way of advertising one's business.

Almost all of us have a mobile gadget or two. We often have our phones and other wireless mobile devices with us on a daily basis. This is a good opportunity for businesses to take advantage of mobile marketing. There are key benefits business owners can reap and enjoy.

The following are some examples that would get you motivated to pay attention to mobile marketing.

Immediacy. As a business owner or marketer, one thing you will love about mobile marketing is its immediate reach to your prospective consumers and clients. There is a guarantee that they will be able to receive the ads or the message within seconds in their mobile devices. For instance, sending an SMS message to your recipient is fast. This equates to your consumers getting your message faster than a blink of an eye, not to mention creating a mobile campaign is easy.

Cost effective. Marketing has never been this cheap. Traditional modes of marketing require a business owner to invest thousands of dollars just to create a few seconds of radio or TV commercials. The amount of money that goes with the printing of brochures, tarps and the like is probably within the thousands. With mobile marketing, there is no need to shell out this much. Mobile marketing requires you to invest a fraction of what you would spend in traditional marketing campaigns. You'd end up saving money while making the most of a possible global marketing scheme.

Higher reach. Billions of people around the globe have a mobile gadget or two. This also means that you could be able to reach out to those people within a single mobile marketing campaign. A successful mobile marketing campaign will allow businesses to be able to reach out to millions of customers in a blink of an eye at a fraction of what they would spend for advertising. Why limit your marketing campaign to just around the neighborhood when you can reach out to potential customers from all over the world?

There are still other key benefits you can enjoy if you shift your marketing efforts to mobile marketing. With the right campaign and technology applied, your success is guaranteed.

Ida Mae Boyd
Contributor

Alan Zibluk – Markethive Founding Member

How to Target the Right People with Mobile Marketing

Everywhere you go, you can see someone using their cell phone. Many times they are not using it to talk, but to search the Internet, downloading an application or accessing a social networking site. Why not use that knowledge to grow your business? Here are some mobile marketing tips that are sure to get you going.

If you operate an off line business like a restaurant, small store, or any other local location, make sure that you are emphasizing your location in your mobile marketing. Businesses like these have a much larger niche market, and someone just driving in the area for a while might love to stop in and grab a bite to eat.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.

Get training. Many vendors actually offer training programs on how to safely and properly run a mobile marketing campaign. These people will educate you on everything from how often to send out deals and messages, to the regulations you will need to follow while your program is ongoing. Take advantage of this.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Make a social marketing policy. Every business should have policies to help dictate proper behavior, and mobile marketing is no different. You should make sure that every member of your company is aware of and understands that policy, and take steps to ensure that it will be followed in any event.

Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.

Make it easy for one recipient of your mobile marketing ad to send it and they probably will! Prior to publishing your promotions, make certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business grow. Apply all the advice that you have learned in this article to really make your business launch quickly to the next level.

Ida Mae Boyd
Contributor

Alan Zibluk – Markethive Founding Member