HOW CAN YOU IMPROVE ON YOUR MARKETING EFFORTS?

MARKETING HAS EVOLVED OVER THE LAST 100 YEARS, SO WHAT'S NEW?

I came across an interesting theory by Mark Schaefer, Blogger, and Keynote Speaker of all things marketing, and I thought it was quite on point. This puts a broader perspective on how we conduct our marketing efforts and how things have changed over the last 100 years. 

The role of marketing is changing dramatically. We are in the third rebellion where consumers are now in control. The customers are telling our stories. The customer is the marketer.

Back in the 1950s, advertising was a promise to consumers. An extraordinary promise and generally people just took the advertisers at their word. They’ve believed their claims. Advertising started to heat up and as the competition became more fierce, these claims became more remarkable until they became just lies. So the first consumer rebellion was "the end of lies". 

 

The advent of the second rebellion came around the mid-’90s by the sound of a phone line dial tone connecting to the internet signal. It was the dawn of the information age and enabled by technology, where anybody could gather info on any company or government that left the companies terrified. Now the consumers can do their own research, compare products and claims. This was the second rebellion, led by technology, "the end of secrets".

Now we’re in the third rebellion, "the end of control". Today we are experiencing that consumers are now in control. They are a lot more skeptical about what they’re are being told through bold advertisements, so now what? What does a business do to win over a customer these days? 

Before the internet, we mostly kept our brand experiences to ourselves. Maybe we told a few people in our innermost circles. Only a minority of people were motivated to complain or compliment the brand, wrote, or called the company. Once the internet arrived, a few more emailed companies their thoughts.

Then came social media.

Image by contentgroup 

 

In the mid-2000s as Facebook, Twitter, and YouTube launched, marketers discovered that not only could they advertise there, but consumers could express their feelings and share their experiences with brands there. Suddenly consumers had the same kind of broad media platform that brands had enjoyed for years. Social media reversed the communication flow of brand messages and turbocharged it.

Social media is producing little pockets or groups of consumers engaging and sharing positive or negative information about their experiences of any given brand or company.  Markets are now conversations and customers are in control of those conversations. Businesses can no longer buy their way in, they need to be invited and that’s what marketing is about today. 

 

How Can We Connect With Potential Customers?

We can go to the core of where our customers are who are sharing their thoughts or grievances with their peers. By listening and engaging more on channels such as social media, customer support, forums, and the like, we can experience and understand the consumers’ point of view. 

Connecting with them through writing blogs and articles, consistently, of interesting and relevant information will create an authoritative presence, perhaps meet a customer’s need and provide a solution that perhaps can’t be recognized in a short advertising message. This is otherwise known as content marketing which can create conversations and is a good way to be invited into the consumers’ hearts and minds. 

We can’t always control what people think of our brand, but we are able to influence it and reduce any negative experiences by being present and mindful of consumers’ perspectives. It’s a known fact that solving problems can have a greater impact on the individual who will sing your praises and even become a loyal advocate. The humanity that causes consumers to brand experiences also promotes understanding, forgiveness, and enthusiasm. 

BE MORE HUMAN in everything you do and every engagement you make. It’s about building relationships and connecting at an authentic and genuine level. The most human company wins. 

• It’s not just about our “why.” It’s also about their “why.”
• What is their “purpose”? Many people only buy based on their beliefs.
• Technology should be used to help your company be more compassionate, receptive, fascinating, and useful.
• Marketing isn’t about making promises. It’s about keeping promises.

 

Content Marketing Of All Types Still Rule

There are many different forms of Content Marketing, such as blogging, video tutorials, digital media, email newsletters, white papers, free reports, etc, and yet many people are confused about the entire concept. 

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers or loyal followers. The type of content you share is closely related to what you sell, whether it’s a product, a belief, a cause, or a corporate or personal brand. In other words, you’re educating people so that they know, like, and trust you enough to do business with you. 

All businesses are now coming online as part of the next normal searching for different and various ways to not only make their presence known but also to offer the best experience for their prospects. Content marketing is a proven way to build an audience that builds your business. Here are some basic principles to note;

• People generally don’t want “advertising” when making purchasing decisions, they want valuable information. 
• It’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business. 
• It’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers. 
• It’s beneficial content that is the best way to achieve what advertising is supposed to achieve but doesn’t do so well online getting people to know, like, and trust your brand.

 

Remember, content drives the Internet, and consumers are looking for information that solves a problem, not an immediate sales pitch. Think about how to create content that makes your customers’ lives better, then the trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service. 

If your content looks like an advertisement, it will be overlooked or thrown away. Make your “advertising” too valuable to throw away by wrapping it in wonderfully beneficial, readable content.

The individuals and businesses that are having the most success online tend to have a high ratio of valuable content that seemingly has no sales agenda, and mixed with periodic promotional messages. They tend to build on a number of blogs answering any questions or allaying any objections they feel a reader or prospective buyer might have even before they realize they need or want to buy a product or service. 

You will still need a strong call to action to close the sale, the trick is to keep the balance right. Use your content to build a desire for your product and create a steadfast relationship with your audience, then ask for the sale. 

Producing stellar content for your marketing is great, but that’s only one part of the equation…

 

The Other Part Of The Equation

Your content must then be properly leveraged to help you acquire customers. Even great content doesn’t distribute itself. It needs a vehicle for people to pass it along or share it, discuss its merits, hash over its controversies, blog it, mash it, tweet it, and even swipe it. 

Social media is a prime platform to distribute your content along with digital media, and the vehicle to get your content out to multiple platforms across the internet is the next generation inbound marketing platform and social network, Markethive. But blockchain-driven Markethive is more than just a vehicle, it’s a place to call home when writing your content. It’s your property and cannot be confiscated.   

As Markethive moves forward with its integrations, and upon joining, you receive a (CPanel), control panel, and WordPress system built into your assigned domain, a subdomain of hivesfeed.com AKA username.hivesfeed.com. This way you control all your content, without the worry or hassles of government overreach, and anti-freedom regulations designed to stifle the start-ups and the small entrepreneur. And let’s not forget digital sharecropping…

Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.

“One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.”

In other words, anyone can create content on sites like Facebook or LinkedIn, but that content effectively belongs to the company. The more content we create for free, the more valuable the company becomes. We do the work, they reap the profit. So effectively, these companies become your landlord.

What if you moved all of your marketing to a site like Facebook? It’s local, it’s free to sign up, and it makes businesses feel like they’re doing something avant-garde.

But what happens when Facebook thinks you’ve done something that violates their terms of service and deletes your account? Or changes the way you’re allowed to talk with your customers?

“If you’re relying on Facebook or Google to bring in all of your new customers, you’re sharecropping. You’re hoping the landlord will continue to like you and support your business, but the fact is, the landlord has no idea who you are and doesn’t actually care.”

 

Build Assets You Can Control

Many content creators and bloggers have put millions of hours into their craft only to find it deleted and their internet presence and followers wiped out… myself included. But providing you have a safe haven to create and publish your content, then platforms like Facebook, Google, LinkedIn, Twitter, Pinterest, and many more search and social sites are all superb tools to add to your marketing mix.

The thing is you will want to spend most of your time and creative energy building assets that you control.

 There are three assets you should be building today and should continue to focus on for the lifetime of your online business or creative passion you want to share and continually build a following, which Markethive can help you with…

1. A well-designed website or storefront with your own domain.
2. An opt-in email list with a high-quality autoresponder
3. A reputation for providing impeccable value

 

Free System – Free Speech – Autonomy

What makes Markethive different is that it’s built on a transparent blockchain system, the platform is completely decentralized delivering on our principles of privacy, transparency, autonomy, and free speech. Markethive is not spying on you, shadow banning you, or terminating accounts because of your opinions or beliefs. 

Whether you’re a Trump supporter or cryptocurrency enthusiast Markethive has no hidden agendas. We are a collaborative community that wants everyone to succeed in their own right. Furthermore, with the KYC and wallet coming into play soon, fake and hacking accounts that can result in the termination of an unwitting and innocent individual along with years of their hard work, will be a thing of the past and left behind with the social media of Web 2.0. 

 

Monetizing Your Personal Brand On The Internet

Monetizing your personal brand can take a considerable amount of time. Many aspiring bloggers and podcasters have the misconception that they can make money from their newly created blog or podcasting platform in a matter of weeks or months, but you need to build a sizable audience that cares about you and that just can’t happen overnight. 

Successful people across a wide range of industries have stated it takes tenacity, persistence, and resilience and you need to adopt a three-year mindset to achieve meaningful success with your personal brand. You just establish your voice, create that content, and keep grinding it out, year after year. Eventually, if you work hard and stick with it, you can gain enough critical mass to monetize an audience. It’s not that easy.

 

Monetizing Your Personal Brand On Markethive

By utilizing Blockchain Technology, Markethive is able to reward the hardworking content creators by paying you for writing and publishing your blogs instantly and continuously. This is all part of the micropayment faucet system within Markethive. Additional benefits include receiving MHV Coin by your readers which adds more value to bloggers who have increased subscriber levels.

Furthermore, Markethive pays you to sign up, it pays you to use the social media platform with every post and activity you perform. It also pays you to promote it. Remember Markethive is built on the Blockchain and this is why they can pay you and offer you the security and privacy other platforms don’t. This makes it so much easier to earn an income online while furthering your influence and building your personal brand with no fear of ever having it taken away from you. 

Go sign up, it is free to use all the marketing and blogging tools, get paid 500 MHV Coins on joining and enjoy the tipping feature. Yes, that’s right, we at Markethive “Tip” Instead of “Like”. It stands to reason if they tip you they like you. This is creating universal income for all entrepreneurs who are active.

The Complete Social Market Network of Web 3.0

Markethive, The Complete Social Market Network that is built for the people, is becoming well-known for its generous Infinity Airdrops and continuous micropayments faucet system so it really does PAY to be active and engaged. 

By joining Markethive you build relationships with thousands of other like-minded individuals who are actively building a business, blogging, researching, building an audience and their personal brand, etc. basically being “entrepreneurs” and advancing their businesses. You can join with these people as friends, group members, and subscribers of theirs via Blog Casting, Blog Sharing, and Blog Swiping. 

The Markethive Community is exploding and at the heart is a collaborative and supportive ethos that gives a real helping hand to those that are just starting out and is a treasure trove of new technology revenue-generating systems for the seasoned marketer. 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Resources: Mark Schaefer; Copyblogger

 

 

Covid-19 Takes Its Toll While Markethive Thrives

As the situation worsens with the Coronavirus on a global scale, we are promised unprecedented financial aid by governments, not to the big banks as was carried out in the GFC of 2008, but to the individuals of the population in many countries in order to stimulate the economy. President Trump announced a $1,200+ payout to each US citizen to help at this time of crisis. Other countries have pledged similar as a helping hand to individuals and communities to lessen the blow of financial hardship.

 Further handouts have been proposed in the coming months as authorities speculate there is no quick fix to this pandemic that has financially hit and devastated small businesses, the entertainment industry, hospitality, travel industry, and sporting codes and clubs, and the people who are either employed or use the services. The whole world is virtually in lockdown bringing devastating effects to the world economy. 

 

Uncertainty And Contingencies 

The W.H.O and “powers that be” confess they have never experienced anything like this. This is something very new and the dichotomy being although we are urged to isolate, now mandatory in many countries, the world is uniting on a virtual level to beat this critical situation. Some brick and mortar businesses may never recover and there’s an urgency to conduct their businesses solely online with logistics and delivery services being revamped to accommodate this new way of living.  

Rest assured we will see an end to this present catastrophic state of affairs, however, the world and how we do business will change. I like to think this is for the greater good and with the advancing technology, we have today with Blockchain, cryptocurrency and quantum computers that have the capacity to connect in every part of the world bring a more self-sovereign way of life, with the freedom and financial independence we all deserve. Markethive is the only company to date with this vision and Plan to integrate this monumental undertaking. 

 

Markethive Thrives Amid The Covid-19 Devastation

As the offline business world comes to a stand-still or collapses, Markethive thrives. Entrepreneurs know this is where we are heading. The only platform that offers every individual self-sovereignty with the opportunity to capitalize on the many different services and products Markethive is rolling out. Entrepreneur One will include every reseller program starting with the Banner Impressions Exchange, then the Press Release Exchange, The Boost Advertising, Video Advertising, in fact, every aspect of Markethive will be available to the Entrepreneur One Upgrades to run as their own businesses within Markethive. 

Markethive will not be selling those services to Markethivers. Only Entrepreneur One Associates will be able to sell them. Markethive only requires the $100 per month subscription from you. You are then allocated your portion of banner impressions, press releases, etc, to resell them to the Markethive community of which there will be millions. Keep in mind the number of E1 Upgrades is capped at 500.

This is on top of the 1/10th ILP (Incentivized Loan Program) you receive after 12 consecutive payments of your Entreprepreneur One Loyalty Program. This continues to accrue every year you are current, up to 10 years. This in itself will bring you huge dividends as the limit of ILPs is 1000.

    

In a recent interview, CEO of Markethive, Thomas Prendergast says,

“This is truly a god-given, spiritual concept that is brilliant, to create an entry-level program of $100 per month. As we expand Markethive Entrepreneurs become an authority to conduct their individual businesses and capitalize on the Markethive products and services. I, as the CEO of the company, is an Entrepreneur One upgrade just like the others and just join in with what they are doing and let Markethive be that foundation of equality. It’s a concept I don’t think anyone has even considered before.” 

 

With the advent of the stimulus package, the governments are doling out to every individual, the likelihood that the 500 Entrepreneur One Upgrades will be maxed out sooner than first expected as many Markethivers will make good use of the money by investing in their own future and financial security by upgrading to Entrepreneur One Level. So the Entrepreneur Two Loyalty Program is currently in the works which do not include the Banner Exchange or the 1/10th ILP. More about that in this article…

https://markethive.com/group/marketingdept/blog/markethiveloyaltyprogramsyoudontjustsavemoneyyoumakemoney  

Markethive – A Force To Be Reckoned With

Our Alexa rank currently at 5,146 puts us in the top .0001% of the billions of websites on the internet. Markethive is in the cream of the crop of the most visited and active sites. Markethive is exponentially growing as people who join see the good it’s doing for the individual and opportunities it is creating, open to everyone. So we will expand into the millions, just like LinkedIn. 

But even as it stands now, Markethive is receiving more than 60 million page views per month! This is increasing daily. What does that mean for the Banner Impression Resellers?  Popular websites are selling impressions for up to $0.10 cents. But let’s just do the math and sell them for a penny, ($0.01 cent). The allocated amount of impressions for each Entrepreneur One will generate an income of $1,200 and of course, you can expect that to increase on a monthly basis. 

Once we have the Press Release Reseller program in place you’ll be able to sell Press Releases for $10,000 each. This is what digital news sites with an Alexa ranking doubling Markethive are selling for. The following on the various social media platforms also plays an important role. Markethive is also exponentially growing there too with a following into the 10s of thousands. The only way is up now.  

Entrepreneur upgrades will be given a set amount of press release slots each month to on-sell to anyone who wants to publish their story. As an Entrepreneur Upgrade, you will also be able to buy more should you need them from Markethive at a fraction of the cost you would sell them for.

Thomas Prendergast explains,

“The reason we’re doing this is so that you as the individual have all of these cottage industries so you can make money, You don’t have to go recruit anybody. This is not MLM or affiliate marketing, it’s a referral business which completely works differently and instead of us taking all the money from the banner impressions, press releases, etc, you are responsible for using the system, that’s why we give it away.”

He goes on to say, 

“There is a spirituality to this, I was given the instructions and the blueprints intuitively to build the system as powerful as this and to give it all away. Where I can make my money is selling the services Markethive represents, like banner advertising, press releases, broadcasting, etc. So designing it so that you get your share of our traffic, which you are responsible for helping us build, you pay us a flat rate by way of the Entrepreneur Loyalty Program and you sell Markehive’s services thereby making you a cottage industry, not an affiliate, not Multi-level marketing, and now not even a referral. This is a completely different animal which can literally mean a significant income for the rest of your life!” 

 

The ILP is another income stream, which as we move forward and introduce the Apprentice and Journeyman programs which are upgrades similar to LinkedIn, for prices similar to LinkedIn. Members will have a big advantage in Markethive for as little as $20 per month that millions of people will subscribe to as they see the benefits that Markethive offers.   

 

     

Markethive Projections – Realistic And Viable

Statistics show that 39% of LinkedIn users have upgraded to one of their paid memberships. They have just tipped 500 million members. So let’s be conservative and project only 20% of 10 million Markethive members which equates to 2 million upgrades to the Apprentice Membership at $20 per month = $40 million. 20% of $40 million for the ILP holders = $8 million, divided by 1000, (the maximum amount of ILPs) = $8,000 per month, per ILP. This equates to $800 per month for a 1/10th ILP.
   
As Thomas passionately states,

Do you guys not get this? This is legitimate! I know that you have probably never dealt with this before and someone being so generous. What’s wrong with being generous? There is nothing wrong with being generous! It’s not found very often in the world but those of you that know me, I’ve been doing this for over 20 years and this is what drives me! 

I am not a materialistic person, I do not have greed in my blood. I have decided if I’m going to be a success, you’re going to be a success. I will not build my success on the backs of your failures. I am going to build my success arm in arm with your success. I really hope that makes sense?”    

A Wrecking Ball

Just as President Trump is seen as a political wrecking ball in the eyes of some, as he tends to defy the political norm, it can be argued that he is not left or right, he’s an entrepreneur and a president for the people, the little guy. So too does Thomas Prendergast shine in a similar light, a mini wrecking ball, with a mandate to bring down and crush the ethos and inequality of MLM and replace it with a legitimate system where every single person succeeds.

Markethive has been in Beta for nearly 5 years, but here is the good news about it taking so long to build. It is very unlikely that a company will try to copy what Markethive has or is doing. Markethive is a massively huge project of all linear platforms along with its own financial ecosystem. As we gain more revenue with the first tipping point of 500 Entrepreneur One Upgrades, we accelerate a lot faster, the more traffic we have, the more services we can deliver along with the planned money-making machines exclusive to the Entrepreneur Loyalty programs. This just leverages the complete system to grow even faster and become more profitable for everyone. 

 

Markethive Is A GrassRoots Company

As Thomas says, we are grass-roots. Think of it as virtually impossible to put a fire out that is burning on 400 million acres at the same time. So once it gets going it consumes everything and that’s what Markethive is. Not just one person making trillions of dollars and the rest make nothing or lose, everyone has the opportunity to make money. Of course, the Entrepreneur Loyalty upgrades and who have invested in the ILPs stand to make a considerable income, plus members who are more active and using the system will definitely make more than someone who sits idle hoarding their 500 MHV they received upon joining Markethive. What you sow, so shall you reap. 

We are very close to launching our wallet and when we do, the number of coins given away as airdrops will be reduced because there will be a real need for it. The MHV coin becomes fungible, more valuable as the ecosystem’s viability and velocity increases. If you’re a marketer and want to take advantage of the huge traffic and exposure the Markethive platform offers, but not an Entrepreneur One, you will need and want the MHV to pay for its banner impressions and digital media services available from Markethive’s Entrepreneur One Associates. There will literally be millions of prospects coming into the system who are looking for what you are selling. 

In Closing

To sum it all up, although this invisible war has almost stopped the world in its tracks with millions of employees and businesses feeling the blow economically likened to the great depression of 1929, the online world of business and social media is sitting pretty as its the only way to communicate and transact while we are all isolating. 

Markethive is the one place where real earning capacity is alive and well right now and for the long term future for all. Right now we accumulate MHV, ready for the exchange and wallet to come into effect. The Entrepreneur One Loyalty Program is the whale that will take you to the next level giving you the ability to make an incredible income. 

This is perfect for the non-recruiter as your customers are already there as part of the Markethive community. It is also perfect for those who would rather just invest and reap the rewards of the interest payments with the Incentivized Loan Program (ILP). This in itself will provide a significant income. 

This is the genesis of a new world. The Coronavirus war will end one day, but the world will not return to the way we know it. Now more than ever we will be relying on technology and Web 3.0, so the safest and logical way to go to achieve financial freedom, peace of mind and self-sovereignty is online with a Blockchain driven Market Network that was divinely-inspired and will withstand and survive the perils the world is now facing. 

Remember, the ILPs are capped at 1000 and the Entrepreneur One Upgrade is limited to 500. There are a few left. What will you do with your Covid-19 Aid Package? 

Become an Entrepreneur One Reseller today and be the owner of your Cottage Industry Turnkey system at Markethive… https://markethive.com/upgrademe

 

 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals.