IBM advanced its status as a blockchain leader Tuesday with the launch of a supply chain platform designed to streamline flows among buyers, sellers, and financiers in the pharmaceuticals space. The Yijian Blockchain Technology Application System – built in a partnership between IBM and Hejia, a Chinese supply chain management company – seeks to eliminate some of the financing problems faced by the country's pharmaceutical retailers. Specifically, it targets the country's underdeveloped credit evaluation system, which it argues can make it difficult to raise short-term working capital.

The platform is designed to bring greater transparency into supply chain networks by tracking the flow of drugs, encrypting trading records and offering an easier means of authenticating transactions. The end goal is to reduce the time small retailers must wait to be paid after delivering medicine to hospitals – which currently can be as high as 60 to 90 days. Overall, Ramesh Gopinath, vice president of Blockchain Solutions at IBM, said that the use case offers an ideal example of how the company's enterprise blockchain platform can smooth multi-party transaction processes.

He told CoinDesk:

"Blockchain is perfect for the kind of flow that happens between three parties. It's not a random thing, we see a pattern of this appearing again and again."

Initially, the Yijian system will be implemented on a test basis by one pharmaceutical retailer, one hospital, and one bank, but plans are in place to expand in July to create a farther-reaching network. Leng Tianhui, board chairman of Hejia, emphasized in statements that he expects the platform to be adopted far beyond just the pharmaceuticals sector in China.

Eyes on China

Yet, the Yijian platform's launch also strengthens IBM's positioning in China – it has now rolled out five different solutions in the world's second-largest economy in the last 12 months. In March, the technology giant announced the creation of a green asset management platform designed to help companies develop, manage and trade carbon assets more efficiently under China’s carbon emissions quota scheme. Further, in January, it teamed up with the Postal Savings Bank of China to launch a blockchain asset custody system.

As far back as 2016, this strategy could already be observed, as IBM partnered with UnionPay – China's largest payment credit card processor – to roll out a blockchain platform facilitating the exchange of user loyalty points in September. It also launched a pilot in conjunction Walmart to move China’s pork industry supply chain on to a blockchain in October. Still, Gopinath said that IBM's focus on China is a function of the availability of pertinent use cases and local partners.

"I wouldn’t calculate this as 'OK, we have a concerted effort to do something in China'," he said, adding:

"It's more like there are all these classic, what I would call, great uses cases starting up in different places."

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Quick Ways to Improve SEO to Increase Brand Visibility

Optimising your Website

It’s safe to say that optimizing your website and blog content for the search engines continues to be vital in 2017. With search being one of the top tools consumers use to shop, locate information, get answers to their questions, and find solutions, it’s imperative that your brand “shows up” when your audience is looking for you. Amplifying your search engine optimization techniques will help to boost your visibility and get in front of your ideal customers.

The good news is, improving SEO in your digital marketing is not a complicated feat. In fact, there are several simple steps that you can take today to better your presence tomorrow. We’ve outlined five quick ways to bolster SEO to help you build brand awareness, drive traffic, and achieve other marketing goals like increased leads and sales.

Increase Page Load Speeds

Did you know a business loses roughly 25% of its online visitors if its site takes over 4 seconds to load (Source: Kissmetrics)? The time it takes for your content to appear greatly influences SEO…for better or worse. If your visitors have to wait, you may lose them. You’ll suffer because few readers will remain on your site long enough to impact SEO or engage in your other content pieces like your webforms (for leads) or sales pages.

With that said, here are a few tips that you can implement now to increase your page load speeds:

Ensure Your Site is Mobile-Friendly

This is a big one. More consumers are accessing search engines and websites from their mobile device than desktops. If your site is not mobile-ready, you are missing out on a lot of traffic as your content may not load correctly where it’s legible on smartphones. In 2017, it’s crucial that your website is set up to capitalise on mobile traffic.

Include Authoritative Links

Studies illustrate time and time again that including outgoing links within your blog post has a positive effect on SEO ranking. Content that adds these authoritative links to their content experience higher ranking than those that do not. You see, it builds trust with Google, showing that your article is indeed valuable and relevant to your respective industry. Outgoing links also provides visitors with additional resources to read, thus improving user experience, enhancing your message, and further proving your own credibility in your space. When linking other sources to your content, don’t overdo it. Have just enough where it enriches your content yet doesn’t distract people from easily flowing through your post.

Improve Website Experience

Speaking of user-experience, when you add interactive content pieces to your site's infographics, videos, surveys and polls, calculators and audios, you greatly improve the time people spend on your website, significantly boosting SEO status. The higher the dwell time, the better signals are sent to Google showing that your content is worthy to be ranked accordingly because of the apparent value you’re sharing.

Including various multimedia types within your post also helps you to expand your reach and influence. You’ll appeal to different learning styles, keep your content fresh and engaging, and compel people to return. All these are key ingredients to bolstering your SEO ranking.

Move Website to HTTPS

In 2014, Google announced they were giving “extra credit” to websites that were secure or have the URL that leads with HTTPS (https://example.com). Therefore, these sites would receive a boost in ranking simply by having the “S” in their web address which stands for security. Yet many websites have not jumped on the bandwagon, failing to incorporate this added safeguard to their websites. The point here is that every little bit helps with improving search engine optimisation. If Google will give you a little push in their search results, you want to take them up on their offer!

Conclusion

One last thing to mention is to maintain a consistent blogging schedule. Companies who blog receive 97% more links to their website. You have more opportunities to use keyword phrases your audience is actively using to rank organically in search and more content to share with your audience on social media. Leverage an editorial calendar to help you plan, organise and schedule blog content to solidify your expertise in your industry while bringing more exposure to your brand. Get ready to enhance your website and better position your content to be found by your ideal customer upon implementing these tips! Make a plan to execute them one-by-one in your digital marketing to create success. Stay engaged with your audience to continue delivering experiences that best resonate with their interests.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Many Small Businesses Lack SEO Knowledge

Most small business owners have come across the term search engine optimisation (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.

According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.

Small Businesses Making Some Common SEO Mistakes

For a small business, SEO is essential because it helps drive more people to their website. But as the survey reveals, businesses are making some common mistakes that have an adverse effect on their website’s SEO. For example, 38 percent of surveyed respondents wrongly believe keyword stuffing is a good thing. Twelve percent incorrectly think it’s okay to publish duplicate content that has been copied and pasted from another website or page.

Many Small Businesses Lack SEO Knowledge

Further, the survey highlights examples of how small businesses lack SEO knowledge they need. To give an example, 26 percent are unaware of the importance of onsite optimisation SEO. Likewise, 21 percent of respondents don’t know how important blogging and content creation is to SEO. It goes without saying these lapses may have a serious impact on a small business’ SEO initiatives.

What Businesses Need to Do Differently

This is not the first time a report has highlighted the problems with how small businesses are approaching SEO. The Web.com Small Business Digital Trends Report published earlier found that 43 percent of businesses have no plans to change or improve their online presence in 2017. In 2017, no small business owner can afford to take SEO lightly. Otherwise, there’s a risk of losing customers to a competition.

That’s why it’s essential for small businesses to pay special attention to their SEO activities. A well-planned SEO strategy can go a long way in making a significant difference. A long-term strategy can help make the most of the SEO trends in 2017 and will have an impact on how these businesses connect with customers.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

How can SEO be beneficial in 2017?

 

Online business is at its boom

The Internet has become an easily accessible marketplace. Whether you want to purchase a pair of shoes or get your real estate property booked, the Internet is the right place to do so. E-commerce is gradually spreading its dominance over traditional forms of business. In fact, conventional businessmen are shifting towards the online arena. Establishing an online business is not enough. Digital marketing is an essentially important aspect to getting your business noticed online and increase its digital visibility. You need to build a sense of trust in potential customers to maximize conversions.

This is where Search Engine Optimization (SEO) comes into play. Once you have built a business website, it is important to increase its visibility. SEO helps to increase search engine rankings. There are many professionals that can draft you a strategy like SEO expert Brad and enable an effective implementation. However, it can be done by yourself as well but involves several technicalities. Regardless of the complexities involved in the field, SEO can elevate your business in a number of ways. It is 2017 and if still, you are not aware of the advantages it offers then you are missing out on something really important. Here is how it can be highly beneficial:

Cost effective

SEO is one of the most cost-effective ways of marketing. We already know how important an effective marketing strategy be to make or break a business. This is the cheapest form of marketing. It enables the business to reach a wider pool of customers. Buying advertisements for business promotion can cost you a great deal of money. Hiring an SEO expert can be one of the wisest investment your business can make. It will surely pack back.

Improve search engine rankings

Google is the king. Statistics prove that most of the people search for products or services on search engines before actually purchasing it. This is why you need to improve your search engine rankings. SEO of your blog or website can increase your rankings.

Visibility

Visibility counts a lot for any online business in this digital era. There are hundreds of companies doing the same job selling the same product or service. Why would a specific customer buy from you? Obviously quality is the primary factor but it only works along with other significant features. Many companies lose out of business because people are not aware of their existence. You will not be on the Internet if someone searches for you. SEO helps you to enhance your appearance on search engines. Obviously getting noticed is the first step, then only a customer will carry on with the transaction.

Generates traffic

SEO is the key to good search engine rankings but there are multiple ulterior benefits as well. The most obvious one is in real audience coming to your business. Generation of traffic is undoubtedly the greatest benefit you can leverage out of it. It will gradually lead to conversions and more profit for your company.

Worldwide audience

Each business has its own SEO strategy. If implemented correctly, it can progress in unparalleled ways. A progressive mindset is essential in order to acquire a competitive edge over other companies. Such strategies can get you audience from the entire globe. You have an extra element of profit through optimization. You can easily cover overseas with an effective implementation. No additional costs are present which is the most interesting part. This even gives you an opportunity to establish a business out of the country. Getting your brand noticed worldwide enlarges the room for improvement. In a nutshell, SEO serves you exceptionally.

Chuck Reynolds
Contributor

Alan Zibluk – Markethive Founding Member

Generating Leads Difficult?

I know how difficult it can be to keep generating leads, I understand the pressure involved to keep feeding good quality leads into your sales funnel! The good news is, you don't have to reinvent the wheel, there are plenty of strategies you can use to help you generate more leads, but before we explain these strategies, you have to answer the following questions about your business:

Alan Zibluk – Markethive Founding Member