Amazon will become an Advertising Giant

Michael K. Spencer

Blockchain Mark Consultant, tech Futurist, prolific writer. WeChat: mikekevinspencer.

Move over Google and Facebook, Amazon will dethrone you.

Just as Alibaba and Tencent compete for supremacy in the veritable tech dynasty that is emerging in China, in the U.S. Amazon and Google are increasingly becoming direct competitors.

Nowhere is this going to be more fun to watch than in advertising, smart speakers and the future of how tech companies become implicated in Health Care.

As Amazon ramps up expensive physical store expansion and logistics fulfillment with rising postal costs and higher minimum wages, it needs another “cash-cow” to fund its growth. The low-hanging fruit here is definitely digital Advertising.

Amazon is on track to generate $10 billion a year from its advertising business

Amazon’s trajectory in Advertising is also based on the growth of its Prime subscribers?—?well over 100 million at this point. With more consumers in the funnel comes more traffic and higher value for brands to advertise with Amazon, instead of outdated banner Ads with Google.

  • Amazon is quickly becoming the 3rd horseman of Western digital advertising.
  • Amazon’s growth in advertising and Alexa becoming ubiquitous is a major threat to Google and, to a lesser extent, Facebook.
  • Google has made progress with Google Home devices in 2018, but it’s hard to catch up to Alexa or AWS in the cloud.

Amazon reported $2.5 billion in sales in its “Other” category in Q3, guess what that means? It means brands are moving from Google to Amazon to do their ads. Some advertisers have already opted to move over half of their budgets from Google search to Amazon ads, according to CNBC.

Like Netflix or Tesla, Amazon is a favorite of Wall Street. Its aggressive pursuit of health care, grocery, AI and advertising means Amazon can scale over the next two decades in ways that will make Facebook and perhaps even Google look obsolete. This essentially means as an advertising platform Amazon can only go up.

Alphabet should be terrified even as they are in the smart home and some hardware initiatives, but nothing that can compare with Amazon’s dynamic approach. Alexa’s penetration of the smart home, robotics and consumer products is elevating the game, and few other companies will be able to keep up (outside of China).

EMarketer predicts Amazon will become the third largest digital ad seller in the U.S. by 2020, behind Google and Facebook. This is not news, but it may be the first time you are reading this. Even as Amazon’s stock had one of the worst weeks in recent memory, the bullish Amazon stock is the epitome of Wall Street’s recent tech bubble.

While Alphabet’s Waymo is going to be a big winner, Amazon will likely have several big winners in the decade ahead. The safest bet is digital advertising as formative companies such as Google and Facebook completely warped the internet due to their emphasis on Ads, and this led to a decline of innovation and startups in the U.S. Amazon is the last U.S. company that, in some sense, can compete on a global scale with China.

Amazon, not Google or Walmart, is the perennial “American Company”. I think the 2020s will demonstrate this.

Amazon has just a small sliver of the digital ads market in 2018, but fast forward to 2028, and just look at that chart.

Eventually Amazon Prime Video will be a massive place for digital Ads. And with Netflix’s level of debt and cash burn, it’s doubtful it will even be around in 2030. Facebook and Google have made some poor decisions that have impacted their reputations in 2018. Amazon here has the most to gain. There’s an important catch here: Amazon has demonstrated it is forconsumers, so an Amazon gain is generally a gain for consumers who value convenience, discounts and bundled services that finally have given subscriptions a good rep.

Facebook and Google were never truly on the side of consumers (nor was Microsoft), and that’s a sign of more evolved business models. Amazon’s trust levels are high and increasing the minimum wage and opening new stores should only augment it. The future of advertising is intimately connected with consumer and brand trust, and this is why Amazon as an underdog in advertising can truly disrupt the Ad-duopoly and change the face of advertising as we know it over the course of the next ten years.  https://medium.com/futuresin/amazon-will-become-an-advertising-giant-83809ac3e858

Amazon’s U.S. advertising business will generate $4.6 billion in revenues this year, giving it a 4.1% share of the market. For Amazon, its A-Z game plan?—?to dominate groceries, AI, the smart home, and ultimately advertising?—?is just beginning. Bottom line, if Amazon wins the consumer wins, and that’s the best equation for the global economy.

Jeff Bezos has googly eyes for taking on Google, and the tech wars have gotten quite serious for the future of artificial intelligence.

Alan Zibluk Markethive Founding Member

What is a Cult? How to tell the false from the true

 

How to tell the false from the true

 

Written by Dan Lee on 11/07/2017

Series: Weekly Devotional

Tags: Church, Cults, Discernment

For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions, and will turn away from listening to the truth and wander off into myths.

 

2 Timothy 4:3-4

Do you remember the “People’s Temple”? Started in Indianapolis in 1955 by the Reverend Jim Jones, it moved to San Francisco in 1971. The headquarters was just a few miles from my house, and mere blocks from the hospital where I was born. As a teenager I often rode the bus right past it.

 

In 1974, the People’s Temple established a settlement in Guyana, South America. It promised a tropical paradise, free from the wickedness of the outside world.

 

By 1978, the population of Jonestown, as it was called, had grown to over 900. And in November of that year, the residents of Jonestown were forced at gunpoint to drink poison. Nine-hundred and eighteen people died that day, the largest deliberate taking of American lives before September 11, 2001.

 

The people tasked with cleaning up found a shocking discovery: Not a single Bible was found in Jonestown. This “church” turned out to be one of history’s most dangerous cults.

 

As a follower of Jesus, you need to be regularly involved in a church, or local fellowship of believers — “not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more, as you see the Day drawing near.” (Hebrews 10:25)

 

But you must choose your church carefully, avoiding false teachers, and making sure you don’t end up in a cult. Here are some characteristics of a cult, or a church or group that has gone the wrong path:

 

Authority Other than the Bible

Sometimes it is writings, such as Mormonism’s The Book of Mormon, Doctrine and Covenants and The Pearl of Great Price. Often it is the teaching of an individual, such as Charles Taze Russell, founder of the Jehovah’s Witnesses, who claimed that historic beliefs of the church were wrong (the Trinity and the deity of Christ).

 

The Jehovah’s Witnesses took this a step farther with their New World translation of the Bible, which is “the first intentional, systematic effort at producing a complete version of the Bible that is edited and revised for the specific purpose of agreeing with a group's doctrine.” (gotquestions.org)

 

Additional Revelation

Many cults are based on new discoveries or so-called revelations. For example, Joseph Smith’s founding of the Mormon church was based, he claimed, on his discovery of golden tablets. Other cult leaders simply declare that they have received direct revelations from God, which cannot be proven or disproven.

 

Paul warned in his very first epistle about those who departed from the established truth of the gospel: “But even if we or an angel from heaven should preach to you a gospel contrary to the one we preached to you, let him be accursed.” (Galatians 1:8)

 

The Mormons make their stand very clear: “We do not believe the Bible to be inerrant, complete or the final word of God.” (From an address to the Harvard Divinity School in March 2001 by Robert L. Millet, former dean of religious education at Brigham Young University.)

 

Incorrect view of Jesus

Both the Jehovah’s Witnesses and Mormons deny the full divinity of Jesus. They cite isolated passages to prove their point, rather than looking at the totality of teaching about the Lord. They ignore passages that show the eternal nature of Christ, such as John 10:30, “I and the Father are one” or John 17:5: “And now, Father, glorify me in your own presence with the glory that I had with you before the world existed.” Also, Hebrews 1:3 says of Jesus, “He is the radiance of the glory of God and the exact imprint of his nature, and he upholds the universe by the word of his power.”

 

Salvation by Works

Most cults do not teach that one is saved by faith alone in the finished work of Christ, but by following the rules and teachings of that particular group.

 

For instance, the Mormons add “obedience to the laws and ordinances of the gospel” to the requirements for salvation. But the Bible makes abundantly clear that works cannot save us: “For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast.” (Ephesians 2:8-9) Romans 4:5 says, “And to the one who does not work but believes in him who justifies the ungodly, his faith is counted as righteousness.” Also see Titus 3:5, Galatians 5:4.

 

Authoritarian Leadership and Excessive Control

If a church, or even a fellowship group, is led by someone who has complete rule, whose authority is never to be questioned, watch out! Pastors and elders are to lead gently and lovingly, “not domineering over those in your charge, but being examples to the flock.” (1 Peter 5:3)

 

Another warning sign is when group members are required to submit their daily lives to group control – to quit their jobs, or give all their money to the group. This was definitely true at the People’s Temple.

 

Other possible reasons for caution include:

 

Exclusivity / Denunciation of other groups – “Everyone else is wrong”

Secret rituals or doctrines

Bondage – you cannot leave, and if you do you are shunned.

 

Jeremiah 23:1-2 gives a dire warning to pastors who lead their people astray: “‘Woe to the shepherds who destroy and scatter the sheep of my pasture!’ declares the Lord. Therefore thus says the Lord, the God of Israel, concerning the shepherds who care for my people: ‘You have scattered my flock and have driven them away, and you have not attended to them. Behold, I will attend to you for your evil deeds, declares the Lord.’”

 

One of life’s most important decisions is choosing your church family. Ask Jesus, the Great Shepherd of the Sheep (Hebrews 13:20), to help you find a church and a shepherd who will be true to God’s word and lead you and help you “grow in the grace and knowledge of our Lord and Savior Jesus Christ” (2 Peter 3:18).

 

Pray this week:

Lord, guide me by Your Holy Spirit to know when a church or group is one that I should participate in, or avoid as a cult. Lead me to a true Christian fellowship that honors and glorifies You, and where I will grow in my faith and witness for you.

 

Do you have doubts about the group you’re involved in? 

Alan Zibluk Markethive Founding Member

Bitcoin Can the Bulls Muster Up a Weekend Rally?

Bitcoin – Can the Bulls Muster Up a Weekend Rally?

Bitcoin – Can the Bulls Muster Up a Weekend Rally?

Bitcoin stuck in the ranges through the early part of the day, with the Bitcoin bulls needing to put some life back into the market to support a breakout.

Price action through the week was limited for Bitcoin, with a 0.06% gain on Friday one of only two days in the week where Bitcoin managed to avoid the red.

3-days in the red left Bitcoin down 0.88% for the current week, with Bitcoin now having fallen short of the 23.6% FIB Retracement level of $6,757 since 18th October, as the steam comes out of Bitcoin and the broader market.

After a relatively range bound start to the day on Friday, Bitcoin rallied to a morning high $6,597.4, breaking through the first major resistance level at $6,575.57 before falling back to the earlier part of the day’s ranges, with resistance at $6,600 pinning Bitcoin back on the day.

An early afternoon intraday low $6,511 held well above the day’s first major support level at $6,469.77, leaving Bitcoin at $6,500 levels through the day, a rare occurrence in the world of Bitcoin and reflective of the lack of volatility in the market.

On the news front, there was some chatter on SEC Commissioner Kara Stein’s view on the setting up of cryptocurrency funds, Stein stating that some internal guidelines on key considerations had been circulated, while she held back from confirming whether any regulated exchange traded funds would be approved before the end of the year.

The regulatory landscape continues to be one of the key obstacles for the SEC to give the green light, with the SEC Commissioner highlighting that there remains a need to get clarity on a range of regulatory issues before the markets can expect institutional money to flood in.

For now the cryptomarket and the Bitcoin bulls in particular, remain optimistic that the SEC will at least give the green light to the VanEck Bitcoin ETF, though it remains to be seen whether issues surrounding valuation, liquidity and custody have been sufficiently addressed.

At the time of writing, Bitcoin was up 0.33% to $6,552.9, with Bitcoin moving from a start of a day morning low $6,524.9 to a morning high $6,560 before easing back, the moves through the early part of the day leaving the day’s major support and resistance levels untested.

For the day ahead, a hold on to $6,550 levels would support a move through the morning high $6,560 to bring the day’s first major resistance level at $6,582.73 into play, while we will expect Bitcoin to fall short of $6,600 levels for a 3rd consecutive day, with the news wires likely to remain relatively silent on the regulatory front through the weekend.

Failure to hold on to $6,550 levels through the morning could see Bitcoin give up the morning’s gain to pullback through the start of the day morning low $6,524.9 to call on support at $6,496.33 before recovering, more material losses unlikely barring particularly negative news hitting the crypto wires.

Looking at the broader market, with Bitcoin’s dominance holding at around 53.6% and the crypto total market cap hovering at around $210bn, there’s been very little action across the majors with Ethereum continuing to hold onto the number 2 spot, Ripple’s XRP struggling to close the gap in spite of the Ripple team’s successes in the real world.

 

Bob Mason

43 minutes ago

Alan Zibluk Markethive Founding Member