Monthly Archives: June 2020

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CRYPTOCURRENCY SPARKING A WAVE OF GLOBAL TRANSFORMATION

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CRYPTOCURRENCY SPARKING A WAVE OF GLOBAL TRANSFORMATION

The future of finance is being redefined as cryptocurrency is becoming a thriving ecosystem, quietly encroaching on the territory of traditional finance institutions’. 

Over the last five years, Bitcoin users and transactions have averaged a growth rate of nearly 60% per year. Similarly, private and public investors have deepened their commitment to cryptocurrencies including Ethereum, Ripple (XRP), Stellar, and the upcoming Markethive Coin (MHV) along with a number of other cryptos across different sectors of the industry.

We are most definitely heading towards decentralized communities. Countries all over the world are taking notice of cryptocurrencies, particularly the countries that have suffered hyperinflation. One prime example is that of Venezuela, where inflation soared, trust in the national government policy, and currency plummeted led to a rise in the interest of cryptocurrencies.

 

Cryptography Begets Cryptocurrency

Cryptocurrency has erupted into a $200 billion industry, sparking a wave of what is seen as a global disruption, however, in many ways a savior in this world of oppression and the autocratic system that society has been subject to. 

There is a rich history of innovation at the heart of cryptocurrency and blockchain. One of the core elements being cryptography and dates back to ancient times of nearly 4000 years ago in Egyptian and Mesopotamian writings only to enhance its linguistic appeal. 

Cryptography has been used throughout the course of history and evolved into being used to protect sensitive information with analog cryptography used in WW2. The science of cryptography continued to advance progressively throughout the centuries. It’s come a long way since then and as long as there is a need to protect sensitive data cryptography will continue to advance. 

Beginning in 1990, an entirely new form of cryptography, dubbed quantum cryptography, was under development by computer scientists hoping to once again elevate the level of protection offered by modern encryption.

Then came cryptographic techniques used to make cryptocurrencies possible. Cryptocurrencies leverage several advanced cryptographic techniques, including hash functions, public-key cryptography, and digital signatures. These techniques are used primarily to ensure the security of data stored on blockchains and to authenticate transactions.

 

 

Since then, a series of key events have continued to shape the sector

Year     Event

2009    Satoshi Nakamoto mines the first Bitcoin on a decentralized network

2011    Litecoin launches

2012    Ripple is founded

2013    The price of a single Bitcoin reaches $1,000

2015    Ethereum launches, introducing smart contracts into the crypto ecosystem

2017    Over 1,000 cryptocurrencies listed

2017    Bitcoin's price rockets past $10,000, reaching a peak just shy of $20,000

2018    EOS offers a blockchain-based infrastructure for decentralized apps (DApps)

 2019    Markethive, the first Blockchain-based Market Network introduces crypto coin (MHV)                 

 

Now, there are over 5,000 cryptocurrencies in circulation, some will stagnate and peter out and others will soar as they are built on innovative applications and have real use-cases giving rise to a rapidly evolving ecosystem.

 

The infographic below displays a cross-section of cryptocurrencies, stakeholders, and core applications across a sector that’s continuing to grow more important as we see the economic climate change dramatically.

 

Setting The Stage For The Bigger Picture

As cryptocurrency and blockchain technology continues to gain momentum, its longer-term ramifications will be a focal point. Essentially, its cryptographic foundation sets the stage for future developments in a financial economy.

  • Privacy

Anonymized transactions protect users’ data through cryptographic techniques.

  • Access

Providing a new financial model for 1.7B unbanked individuals around the world.

  • Efficiency

Steep reductions in settlement time and efficacy could save consumers $16 billion annually.

  • Security

Providing immutable, traceable records of security-rich transactional networks.

  • Programmable Money

Smart contracts could drastically eliminate manual and administrative work⁠, ultimately bypassing them altogether.

 

The Practical Advantages Of Cryptocurrencies

The cryptocurrencies of today go beyond just replacing cash. This new token-based economy is evolving, with unique solutions emerging in finance, security, identification, social engagement, the marketplace, digital media, and ownership. Cryptocurrencies are adding both value and utility to the digital economy, and to the global financial market as a whole.

  • Payments

Digital cash can be used for both ecommerce and brick-and-mortar retailers for purchasing goods without the need for a trusted third party. 

  • Store of value

A new form of scarce native currency and a means of settlement.

  • Global Transactions

Borderless money that enables easy conversion between currencies.

  • Stablecoins

Crypto version of fiat which is tied to the value of resources like gold or the U.S. dollar.

  • Digital ownership

Digital handling, storage, and monetization of data.

  • Alternative finance

Digital assets such as collectibles, commodities, and tokenized securities

  • Decentralized utilities

Crypto-enabled networks, products, and services that exchange between assets.

 

Four Projects Set To Rock The Landscape

Cryptocurrency and blockchain offer cutting-edge advances that are diverse and transformative. These are just a few of the ways cryptocurrencies are breaking down barriers for people and companies worldwide, allowing them to grow personal wealth and enter the global market.

SPEDN auto-converts crypto to fiat for merchants, reducing exchange rate risk while offering convenient customer payment options. SPEDN makes it possible to spend Bitcoin and other cryptocurrencies without needing to cash out to fiat currency or load a plastic card.
 SPEDN currently supports Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Bitcoin Cash (BCH), the Gemini dollar (GUSD), and Zcash (ZEC), with many more coins coming soon.

 

ECOSC is a Malta-based company and has designed a platform using blockchain technology to embrace the oil and gas minerals and all products for trade. It is a global, decentralized supply chain management solution that aligns stakeholders, vendors, and buyers with the strategic management of supply and demand outcomes with cryptocurrency assets. 

ECOSC will reduce the risk of human error, counterfeiting, and fraud. It means less time will be spent processing documents and reconciling, which will increase the transaction process speed.

 

Blockchain Foundry provides custom blockchain consulting, development, and integration solutions that help leverage blockchain technologies. This firm targets governments and enterprises in need of customized blockchain solutions. 

Blockchain Foundry’s mission is to disrupt markets by leveraging the potential of blockchain technology. It eliminates middlemen, clearinghouses, and other mechanisms that can lead to errors, security breaches, or negatively affect your bottom line.

 

MARKETHIVE Market Network incorporates social media, digital media, ecommerce, ewallet, and inbound marketing that enables entrepreneurs, business professionals, commercial artists, etc, to utilize a blockchain-driven state of the art platform that encompasses every aspect of inbound marketing and social media engagement where it rewards all users’ activity with MHV and allowing all users’ to prosper on many levels. 

With the ability to take advantage of the many cottage industries within the ecosystem brings financial sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future with peace of mind and set to champion the social media and internet marketing industry. 

 

The Blockchain Crypto Industry Is Expanding 

Worldwide, the numbers show that blockchain-based technology and cryptocurrency use is growing. Blockchain wallet users rose from nearly 9 million in 2016 to over 47 million recorded in March 2020.

Only 100 decentralized apps (DApps) were produced by developers in 2015. with that number skyrocketing to over 3,118 by 2020.

Overall, cryptocurrencies are helping to create an innovative and accessible financial system around the world giving back freedom and autonomy to the community at large. 

 

“Cryptocurrency deserves an opportunity to find a sustainable future in our economy.”
                                                                                     Adena Friedman, President & CEO of NASDAQ

 

While the future of the new cryptocurrency economy is still taking shape, one thing is for sure, cryptocurrencies are infinitely changing the way we view and measure the value of money.

Grounded in decentralized and autonomous systems, cryptocurrencies are having an unprecedented effect in the financial world. Ultimately, cryptocurrencies will help to transform finance as we know it, delivering a slew of investment opportunities across the global economy and a more secure, autonomous way to engage and conduct business online. 

 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

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IMPRESSIONS – CLICKS – CONVERSIONS – REACH Are These Metrics Equally Important In Marketing?

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IMPRESSIONS – CLICKS – CONVERSIONS – REACH 
Are These Metrics Equally Important In Marketing?

Do you just randomly post advertisements in the hope they bring results without knowing the statistics of the process? Sorting out the data produced by an online advertising campaign can be an intimidating task, especially if you’re new to online advertising. If you’re a marketer you will have heard of the terminology used to measure statistics of an online ad campaign but it’s not always clear or understood how they are differentiated and why all metrics are equally important. 

Many understand the importance of social media engagement, however, when it comes to strategy, it’s critical to know the difference between the key terms or metrics, that are frequently used, as it will help you make sense of your campaign statistics. It’s all about accurately measuring your data to know what’s working and identifying areas where you can increase your efforts or improve on your content where it’s not working so well. 

Defining The Basics Of Metrics

REACH  
Reach is the total number of unique people who can see your ad or content. If 1000 people in total have seen your ad, that means your ad’s reach is 1000.

The advantage of having accounts on various social media platforms and a central system that allows you to broadcast your blog or advertisement to those individual platforms have the potential to increase your reach into the millions. Markethive, with its proprietary blogcasting system, is the springboard and gives you the ability to create massive reach which is exponential and very powerful. 

For example, If I subscribe to your blog and I have 20,000 followers across all my social media accounts, and you have 15,000 subscribers each with a similar following, your blogs have now been potentially seen by around 300,000,000 people which by enlarge are not directly subscribed to you. 

Every time you publish a blog with Markethive as the core platform, that article is posted out to literally hundreds even thousands of social network news feeds and WordPress sites. 

 

IMPRESSIONS
Impressions are the number of times your content or advertisement is delivered and displayed on any given website or page. Let’s say that your ad from the previous example above popped up on those people’s screens a total of 3000 times. That means the number of impressions used for that ad is 3000.

Impressions are where your online advertising begins, and most likely where you will see the highest numbers as an impression is generated every time a webpage is loaded and potentially viewed. It’s important to note that just because the banner was displayed doesn’t guarantee the visitor saw it. 

It’s a bit like driving past a billboard on the side of the road, the ad is displayed continuously but it doesn’t mean that you took any notice of it. So, in a sense, every car that passes the billboard would represent an impression, as the potential for the ad to be viewed is there but no guarantee that every driver saw it.

Impressions are typically used for displaying banner advertisements across the internet on any site that allows this type of advertising. This comes at a cost that varies across the board and usually set by the management of the company website. See some comparisons here 

This protocol has now been preceded by a new system that is unprecedented, as Markethive, the social market network and ecosystem for entrepreneurs have developed a Banner Impressions Exchange (BIX) which is advertising as a non-fungible token built into an exchange.

This system delivers to the media buyer a transparent value for their impressions in an exchange type environment. This ensures open market principles, allowing the media buyer to buy impressions from the exchange similar to buying coins in a coin exchange. The market sets the price.


Image credit – Markethive Associate, Dan Bruning

Traffic Impressions Are Like Electricity
Traffic impressions are like electricity, in that they cannot be stored, they are only effective at the moment as is electricity. As electricity the rate or cost is determined by the utility at a set rate, as is the case across the world or as is now that case the price is determined in the exchange based on supply and demand, making its value determined by the demand and effectiveness. 

This also means third party sites can join the Markethive Banner Impressions Exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly. 

In the case of the Banner Impressions Exchange, impressions can not be rolled over to the following month. If they are not allocated to a particular banner advertisement or sold to a buyer within the present month, they are purged at the end of that month and replaced by the next month’s impression allocation.

 
CLICKS
Clicks are usually seen as the most important step in the online advertising process, as a click means you have an interested visitor and a potential sale. 

A click is recorded when a visitor clicks on your banner which takes them to your website where a lead is captured or the possibility of a sale. But when it comes to clicks in relation to impressions, you need the impressions to generate a click and since not every person who views your banner (which is counted as an impression) will click on it, you will always have more impressions than clicks. 

This ratio of clicks to impressions is measured by what’s known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions.

For example, if your banner received 1,000 impressions and out of that you got 25 clicks, you would have a 2.5% CTR. The rule of thumb is that a banner with a high CTR is effective at grabbing a visitor’s attention, while a low CTR banner means that you may need to tweak something about the banner image or ad text to hopefully harvest more clicks.

Your ideal ad click-through rate takes time to determine. It’s not the same for everyone, and average CTR also depends on such factors as your industry and keywords, and how competitive they are.

Based on the internal data of Wordstream, they’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. The graphic below shows the variation in the average click-through rate for twenty different industries.


Image Credit – Wordstream

 

CONVERSIONS
Conversions are the ultimate goal and end result that every marketer sets out to accomplish.

Generating conversions means that the purpose of the advertisement/banner has been achieved. The term conversion covers a broad spectrum of actions including capturing a lead, making a sale, or just having a visitor download an ebook or whitepaper, etc. It’s good to measure the effectiveness of any campaign by determining how many conversions are achieved to how many dollars spent. This calculates your return on investment (ROI). 

 

All Metrics Are Equally Important

When you’re analyzing your campaign data, it’s not a good idea to draw conclusions based upon only one metric. You always need to consider how each metric relates to the other. 

For example, (1) you may have an ad that has a particularly high CTR, but a disheartening conversion rate. Or the opposite, (2) you may have an ad that gets very few clicks, but when it does, it almost always converts. 

The first scenario is not ideal because you’ll spend a lot of money on clicks but have little to show for it especially if you’re using pay per click (PPC). The second scenario is not really okay either, because you won’t be able to properly scale that campaign to any significant size.

One of the most reliable ways to determine where best to channel your resources is by using a metric known as “Profit per Impression” (PPI). This metric takes both the beginning being impressions, and ending being conversions or (profit) points of the advertising process, and uses them to determine the ultimate viability of an ad campaign. 

This is particularly helpful when participating in Markethive’s Banner Impressions Exchange, where you can purchase impressions for your Banner Ad Campaigns. 

 

How Do You Calculate PPI?

The way to calculate PPI is to simply find out how much profit (not revenue) you generated from a campaign, and then divide that by the number of ad impressions it took to produce that profit. 

For example, if it took a total of 90,000 impressions to produce $20,000 in profits, then your PPI would be $0.22 ($20,000 divided by 90,000 impressions). This enables you to see how well your banners perform after all costs have been accounted for. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth.

By keeping the Profit per Impression (PPI) metric in mind gives you more confidence and you will be more clear as to which ads will ultimately generate the most profit for your advertising campaign.

 

Another Factor To Consider – The Rule Of 7 – What Is It?

The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.

This helps them remember you amongst an overwhelming amount of marketing messages, other information or clutter, and positions you to get better results from your marketing efforts. It’s not just about banners – social media and all digital marketing require a thoughtful content strategy approach. This is accomplished by sharing content, interacting with people, and targeting ads to people who are interested in what you sell.

Socially-savvy companies like Markethive have the best of both worlds when it comes to marketing your business. It has the social newsfeed and specific storefront groups, inbound marketing tools, and now the banner impressions exchange. This gives you the ability to engage with prospects at every level of the buying process as it’s been proven that the more positive contact you have, the easier it is to develop and sustain relationships and ultimately attain more sales. 


 
What Can Marketers Do To Capitalize On The Rule Of 7?

So if the Rule of 7 involves encouraging repeat interactions with prospects, how do you do this?

  • Have a very clear idea of who your customers are. Develop a plan to make yourself visible amongst your target customers and know where they hang out or which websites they visit.

  • Make quality and consistent use of Banner Advertising on high profile sites with lots of relevant traffic.

  • Have a content marketing plan that gets your prospects to notice you, so you need to provide content they perceive will add value for them. Your blogs or articles should start conversations and prompt people to want to find out more about you and your product, so make sure you have the necessary calls to action to lead them to where you want them to go.

  • Amplify your content into social media. Ideally, your content will get you some SEO visibility, but broadcasting your content to the various social media channels will increase your reach.

  • Have an email nurture campaign. Don’t think of email as an opportunity to make sales. Think of it as a way to help and nurture your prospects and customers. Drive email opt-ins by offering helpful free content that they can subscribe to.

With these initiatives in place, you will start to develop a level of visibility that will mean your prospects are being more frequently exposed to your brand. This can all be achieved and facilitated within the Markethive Platform utilizing its comprehensive range of marketing tools. 

The result will be an increase in brand searches, an increase in the number of inquiries, leading to an increase in sales. Don’t expect overnight results, this requires a consistent, long term effort.

You need to have a bigger picture view to see how all these metrics and systems with all their different moving parts work together, especially when it comes to valuing impressions, clicks, and conversions. The best way to get a good understanding of how these factors work together and track your results is to constantly test and tweak your marketing campaigns. 

 

References; 260Digital B2B Marketing

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

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TRANSFORMATIONAL CHANGE IN A DIGITAL UNIVERSE

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TRANSFORMATIONAL CHANGE IN A 
DIGITAL UNIVERSE

GOING BEYOND DIGITAL TRANSFORMATION. The future is in technology, but the bigger future is in transcending it.

Right now we are experiencing exponential change with the term Digital Transformation re-emerging to what was a fuzzy and undefined topic where many talked about it but didn’t really understand its true meaning or purpose, to a newer more holistic model that is imperative for sustainability and going forward with purpose in this digital world. 

The word Digital in this context can be considered as a synonym for the pace of change occurring in today’s world driven by the rapid adoption of technology. Existing companies are put under tremendous pressure making many of them irrelevant as they are not keeping up with the changes. Because of rapid technology adoption, companies need to change how it operates to be able to create and sustain a competitive advantage of how users engage within the system.

There are two different types of organizations – Those that are just doing digital, and a new kind being digital innovators. These digital innovators are way out in front as they are disrupting every sector of the marketplace that is enabled by this new technology adoption.  The mistake many companies are making is they are just digitizing existing services or simply adding the technology and calling it digital transformation, but that’s not what digital transformation is now. 

 

So What Is Digital Transformation? 

Digital transformation was previously understood to be when a company went paperless, or when a brick and mortar company gets a website or starts a Twitter account, but it’s much more than that now. 

Digital transformation is a journey of strategic, planned organizational change that starts by empowering individuals and teams with new methods to create highly responsive strategies that are predominantly data-driven and a courageous culture of innovation. 

It is the right leadership that creates a high performing, innovative organization that is delivered by marketers and technologists primarily. It is transforming innovation, teams, and culture enabled by technology allowing collaboration, new levels of efficiency, and adding more value to users’ interactions and engagement. 


Image credit Brian Solis

“Business As Usual” Is No More

Once upon a time, “business as usual” was often good enough, but now with technology advancing exponentially, “business as usual” is dead. In a world where everything is connected, considered to be equally excellent and performance is reaching perfection, the biggest innovation is yet to be realized. We as human beings are the central point fuelled by digitization, mobilization, augmentation, disintermediation, automation, and more. 

The way we work will never be the same and the skills we need will be dramatically different. So how do we discover new opportunities in one of the most transformational times in human history?  Are you driving change or are you being driven by it? 

Disruption is ever-present in this new normal. Change has stopped happening gradually and it now happening exponentially as everything that was dumb and disconnected is now wired and intelligent. The next 20 years will change faster than the last 300 years.  

Increasingly, science fiction is becoming science fact. Exponential technologies are rapidly changing our lives and societies, every day and everywhere. Everything from smartphones to home appliances, cars, cities, and ports, even our bodies will be wired. 

One such example is that Elon Musk believes he can merge our minds with machines. His new venture called Neuralink is a thin mesh device that is inserted into the skull that is then connected to the internet so we can upload our brains and become superhuman. Really! He’s done some great things but I’m not sure this is a good thing for humanity. 

Musk suggests it’s a way of gearing up, but we don’t have to compete with technology in becoming technology. We can embrace it and as Gerd Leonhard, a futurist speaker says, “technology is not what we seek, but how we seek it.” 


Adapted by Gerd Leonhard

Two Primary Keys Go Hand In Hand

So this has created a new paradigm. The biggest innovation needed to be realized is that we need to go from dehumanization to re-humanization and have a different purpose. Not just profit, growth, jobs, and GDP, but people, planet, purpose, and prosperity. Technology is the key to this and the other key is ethics. 

Technology can do great things but someone has to decide what those great things are. Technology drives our future, but ethics defines it. I think it’s safe to say algorithms know the logic of everything but the feelings of nothing. It can’t comprehend emotional intelligence, so we need to invest as much in humanity as we do in technology.

Quantum computing fuels big data and the internet of things (IoT) fuels artificial intelligence and deep learning which in turn fuels robotics, however anything that cannot be digitized or automated will become extremely valuable. Human-only traits such as creativity, imagination, intuition, emotion, and ethics will become more important in the future because machines are very good at simulating, but not good at “being”.

Robots and software will take over some of our work, but this allows us to focus on things that cannot be automated. Technology is defined by automation, even knowledge is automated… just need to Google it. But what cannot be automated is understanding that knowledge. That requires human perception.  If we go beyond technology and data to reach human insights and wisdom, only then, will we have a perfect balance. 

How And Why = Holistic

Technology represents the “How” of change and humans represent the “Why”. The future is about holistic business models and the opportunity is to be liquid, learn, and be one step ahead of the inevitable. This will take complete transformations, not just single improvements, with a focus on new ecosystems, not individual systems.

The future is in our hands today, it’s not tomorrow. The future is not a time frame, it’s a mindset. There has been a boom in technology over the last 4 years and it seems in the last few months technology has come out on top, given the COVID-19 situation with the surveillance tools now being implemented. This crisis is a test of our humanity. The more we connect with technology the more we must protect what makes us human. 

Humanity is where true and lasting value is created as we engage, relate, and buy things because of the experiences they provide. The new way to work is to embrace technology, but not to become it. The future is in technology, but the bigger future is in transcending it.       

As I said before, technology drives our future, but ethics defines it. This is what went wrong with Facebook as it has been ethically irresponsible and said to be destroying the very fabric of human relationships by inciting anger amongst the users due to the threat of democracy and its censorious nature. The real damage being done is to people’s mental health, to a cohesive and functional society, and to free speech itself.  

Also, it has been documented that “data is the new oil”, but given the lack of ethics with data harvesting, it can also be addressed as “data is the new plutonium”. It can be used as a weapon. 

“Ethics is knowing the difference between what you have a right (or the power) to do and what is the right thing to do.” – Potter Stewart. 

 

The Heart Of Digital Transformation

We need different skills, and we need to be comfortable and effective with driving change, or we will be driven by it. One company that is driving transformational change in the social media, marketing network sector is Markethive.  Here we get to enjoy our autonomy and free speech along with a sustainable balance between technology and humanity. 

Digital transformation is a process, not a destination. It’s not a workaround adding technology on top to an existing company, it’s a total re-work. It’s where systems and infrastructures are designed to be digital and can scale seamlessly and thrive in that domain. Markethive has been built and rebuilt from the ground up, starting off with blockchain technology and cryptocurrency.

The very fabric of Markethive is it’s collaborative and entrepreneurial nature of the community. Markethive’s culture is not fixed, but a decentralized, autonomous, fluid environment that is founded, built, operated, and used by entrepreneurs. It is self-governing, independent, and sovereign by design with a culture of innovation. It is the personification of Digital Transformation. 

Integrated with state-of-the-art blockchain, cryptocurrency, inbound marketing, and decentralized database technologies, Markethive has constructed a social market network that provides a “Universal Income” created exclusively with entrepreneurs in mind and will benefit greatly from its ultimate success. 

What to date has become the “norm” of social platforms having full access to your private and other data to use for their benefit is over. Your voice is yours, and yours alone, and you should benefit from it as well as your work and success you achieve through the Markethive platform. 

There are so many facets to Markethive. This is a mammoth undertaking and a continuous one. For as long as technology evolves so will Markethive along with the humanity within it. Check out the Markethive Blog Section which segments the many components of this complete Entrepreneurial ecosystem to understand what we have here.

 From the Visionary, Founder and CEO and of Markethive, Thomas Prendergast,

“Look beyond the looking glass. Markethive is not just this Newsfeed. But this Newsfeed is unique and the portal to the unlimited power of Markethive.”

 

Conclusion

Markethive’s continuous objective and mission are to provide a social environment, complete with an arsenal of technology, that champions the rise of the entrepreneur. We should embrace technology but not become it or be overcome by it. Anything that can be digitized or automated, will be, and anything that cannot be digitized or automated will become extremely valuable. Markethive with its collaborative community goes beyond technology and defines the real human values in this new digital ecosystem. Digital ethics is Markethive’s key differentiator. 

Join us at our weekly webinars on Sundays at 10 am (Mountain Time) to stay informed of Markethive’s evolvements as they happen. Witness the true collaboration and heart of Markethive and its members. The link to join the meetings can be found in the Markethive calendar.  See You there! 

 

Resources: Ionology, Gerd Leonhard

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

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CRYPTO AD NETWORKS Overcoming The Adversities Of A Nascent Industry

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CRYPTO AD NETWORKS
Overcoming The Adversities Of A Nascent Industry

The cryptocurrency sphere is no longer considered a craze only supported and bolstered up by tech geeks and anarchists. Cryptocurrencies have become a whole new financial class by themselves and Blockchain technology is at the forefront as we move into a new world where the recent events have seen complete economic chaos and we are now recession-bound on a global scale. 

Whether it’s a mining collective, a crypto exchange, an ICO or ILP with a specific use case,  or plain old marketing – inbound, affiliate, referral, the whole gamut, a myriad of opportunities has opened up for companies, and the individual, that is focused on cryptocurrencies and blockchain, in order to create an ecosystem of self-sovereignty, financial and otherwise, along with transparency, and a trustless environment where society isn’t at the behest of the powers-that-be.    

However, getting the word out to the people en-masse has been inhibited and a hindrance to this emerging industry which is a concern to the advertising and marketing of the blockchain and crypto businesses.

  
Advertising Network Adversities

Traditional ad networks and social media giants like Google, Facebook, Youtube, et al have either outright banned any type of advertising/marketing content relating to crypto, or have placed unreasonable conditions such as requiring a license from a governmental authority. 

Also, their policies could change in the blink of an eye without any warning, such as YouTube banning cryptocurrency channels, or Facebook’s constant run-ins with blockchain ads.  
                                                                         
And even if you somehow do find a way to run crypto ads, you’ll be restricted in a variety of ways that would severely impact the success and reach of your campaigns. For instance, 

  • Everything is dependent on whims and fancies of the network, and its changing policies towards crypto. 
  • Little to no targeting options on the audience you seek to engage
  • The requirement to share a lot of personal information.
  • Campaigns will be put under stricter scrutiny, and go through a longer review period
  • Restrictions on the type of payment methods you can employ
  • Limited number/type of websites where you can advertise

Furthermore, as technology keeps evolving, it is crucial for businesses in the sector to keep pace and grow along with it. This is why it’s become vital for advertisers, and publishers, to seek out alternatives. 

A Real Need For Cryptocurrency Ad Networks

Cryptocurrency ad networks are niche online advertising platforms connecting advertisers and publishers who share a common objective of promoting cryptocurrency marketing campaigns. Like with any other ad network, publishers offer their ad space and advertisers pay to use that. 

Crypto ad networks offer a myriad of benefits, such as:

  • Connecting predominantly with advertisers and publishers from the Crypto sphere. 
  • Multiple ad options like banner ads, sponsored articles, press releases and more          
  • Targeted audience of a younger generation and people already interested in crypto 
  • A requirement of little to no personal information
  • Faster campaign approval process.
  • Custom-designed crypto banners
  • Dedicated customer support 
  • Cryptocurrency payment methods

 

 Below are 3 prominent Cryptocurrency Ad Networks helping the industry grow. 

COINBOUND

While Coinbound’s ad network is one of the newer entrants in the field, the company backing it is a renowned name in the crypto marketing world that manages marketing for top cryptocurrency companies. Coinbound offers prime personalized services with a high degree of flexibility and one of the lowest CPMs of all networks.

  • Geo-targeting of the audience with specific interests, and other demographic data.
  • Multiple display ad-options.
  • Connecting only high-quality publishers, and advertisers in the crypto industry.
  • Free crypto banner Ad designs by an award-winning in-house design team.
  • Low CPM rates with high conversion and click-through rates.
  • Ability to target audience for specific sites and pages.
  • 24/7 support.
  • Press release issues and accessibility across top media publishers. 
  • Alexa Rank 248,912 at the time of this publication.

 

COINZILLA

Another ad network making its mark is Coinzilla. It was founded in 2016 and has strict rules regarding the quality of websites and content used in its network. It currently promotes over 200 brands with 500 publishers in its ranks. 

  • Multiple advertising options such as native advertising, CPM, pop-up/under, etc.
  • Only high-quality websites, older than 3 months, with optimal site speed and Alexa rankings.
  • Strict adherence to rules on ads, with instant bans to faucets, giveaways, false promises, etc.
  • Allows casinos, ICOs, exchange promotions, affiliates, etc.
  • Alexa Rank 27,739 at the time of this publication.

 

MARKETHIVE

To add to the mix we now have a decentralized option, and that is exactly where Markethive trumps the other ad networks. Taking away the middleman, the social market network connects advertisers and publishers directly to offer a transparent, cost-effective, and censorship-resistant ad platform. 

  • A complete ecosystem that is free to join.
  • Decentralized with delivery to multiple domains.
  • Markethive blockchain capable of managing a global advertising industry and instantaneous micropayments.
  • Payouts in MHV coins.
  • Censorship resistant, with publisher retaining full control on what to display on their website.
  • Suited for both big and smaller players due to low barriers of entry, yet safe and reliable network.
  • Banner Impressions eXchange – (BIX). First of its kind where you can purchase impressions from a Markethive associate at very low CPM rates. 
  • Detailed and reliable analytics.
  • Alexa Rank 5,649 at the time of this publication.

 

Coming Up In Markethive… 

Markethive is making great headway to incorporating a press release and sponsored article platform as well as social newsfeed boost, newsletter sponsorship, and gamified video advertising which enables you to build powerful campaigns. These are all part of the cottage businesses within Markethive that are designed to be facilitated by the members, not the corporate body, with the purpose of generating an income for the users. 

CEO and Founder of Markethive, Thomas Prendergast is behind the scenes working tirelessly along with the engineers preparing to launch these unique platforms;

“So we have just made a major turn in our system and have a lot of work to do. A landing page to sell/buy our impressions from an exchange, to make that page a template in the Page Maker for your use, and gearing the system for the next Entrepreneur Two direction building the Press Release exchange. Producing several Press Releases to promote our new Digital Media Impressions Exchange. This is also a time for you to get a head start sharing this.”

 

A Perfect Opportunity

Markethive Entrepreneurs have a perfect opportunity right now to reach out to 3rd party sellers to meet with and discuss getting their impressions listed on their sites. Sites like the ones mentioned above. Collaboration will result in creating a monster of an ad network that will be immune to the idiosyncratic and censorship behavior of the tech giants. 

Also, in the interim and as an introductory offer in celebration to the newly launched BIX, you as Markethive Entrepreneurs have the ability to advertise your Markethive referral page and offer free banner ad impressions for joining you at Markethive.

 

The Prime Objective Of Alexa Ranking

The Alexa ranking measures traffic on any given website from subscribers and visitors that have the Alexa Extension installed. Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. 

Alexa rank is calculated using a proprietary methodology that combines a site's estimated traffic and visitor engagement over the past three months. Although every website’s goal is to achieve a low Alexa ranking, it has no bearing on the number of digital impressions a site generates so there is no negative effect on banner impression sales.

Sites that have Alexa ranking like Chronicle of around 16,000, charge $66 CPM, and estimating their impressions from Worth Of Web, we can estimate they are receiving 13 million impressions per month with a potential income over $8.5 million. 

AMBcrypto has an Alexa rank of 53,893 and charges $5,500 to run a banner duration for a month. They average about 100-200 banner ads per month displayed based on IP address, time, and random rotation.

However, if you have not installed the Alexa Browser extension, please do so. It does help to give Alexa more accurate data with visitors.
https://www.alexa.com/toolbar

 

Crypto Advertising Market Growing

There are quite a few more crypto ad networks catering to the crypto sphere such as Bitmedia, Ad Shares, Cointraffic, Ad Dragon, Coin Ads, Mellow Ads, Propeller Ads and now we can add Markethive to the list with its Banner Impressions eXchange operating live now.

Markethive with its BIX Banner Impressions Exchange has created a non-fungible impressions token that is now traded in an open market assuring all purchases and set by the free market insuring you pay the right rates for advertising. You might call it free enterprise we call it a fair market for the entrepreneur from Markethive.

Conclusion

Connect with entrepreneurs, techies, crypto nerds, artists, innovators, musicians, and professional members both subscribers and traffic. You can get the first-mover advantage by advertising your product or service on Markethive and Markethive subsidiaries. The average user comes to Markethive to learn how to build an Inbound Marketing campaign, promote their services, connect with other members, and discover services to purchase.

Markethive, the complete market network on blockchain, provides a valuable inbound marketing platform, commerce portals, and a social network where users can learn, engage, expand markets, and be introduced to trusted providers. Markethive provides education, mentoring, direction, and professional services all the while earning MHV coin through its micropayment faucet system. This is just the beginning of the next-generation network built for the crypto-preneur.  

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.