SERIAL INNOVATORS HOLD ALL THE ACES
THE DIFFERENT DIMENSIONS OF INNOVATION EXPLAINED
Did you know a typical S&P 500 company in the 1960s, was estimated to be in business for more than 60 years? But nowadays the average lifespan is only 18 years? In order to survive in today’s rapidly changing world of technology, it’s imperative that companies stay relevant, so it’s become increasingly more important for businesses to be innovative. Innovation is an ongoing priority and the creation of innovation systems to perpetually foster creativity and agility is a purposed and proactive process, however, when done right the benefits for everyone involved can be tremendous.
Where does this innovation come from?Doblin owned by Deloitteis a company with a focus on innovation, found that after examining over 2,000 business innovations throughout history, most breakthroughs aren’t always new products, startups, or rare discoveries. They observed that innovation can be categorized within a range of 10 distinct dimensions (as shown in the infographic) and applying a combination of these 10 types of innovation has resulted in well-known, long term businesses staying ahead of their competition.
What Does Innovation Look Like In Practice
Companies that have been around for years have leveraged each of these 10 types of innovation in the past as well as integrating new technologies to consistently create breakthroughs of new products and services.
Image adapted from Visual Capitalist
Innovation Dimensions 1-4. “CONFIGURATION”
The first four types of innovation (according to Doblin) center around the configuration of the company, and all the work that happens “behind the scenes”. Tesla’s Elon Musk said back in 2016 that “the machine behind the machine” is more important than the product. The point here is that companies with strong innovation draw on the strength of their underlying innovation systems that integrate strategy, ecosystems, development, performance management, and more, making it into one seamless and mutually supportive whole.
Have you heard the parable about the blind people and the elephant? Each person can feel and describe a part of the animal, but none of them can get a sense of the whole, because elephants are big and so are innovation systems. They are complicated and multifaceted involving people and teams from multiple functions. Innovation systems can’t be a one-hit-wonder. They need to be designed and consistently reworked to deliver the desired level of organic profitable growth.
An effective innovation system takes time and experience to build, also practice as well as learning from successes and failures is essential. A company needs to reassess and revalidate all the elements of its innovation system which is the “machine that makes the machine”, to ensure that it is delivering maximum value. How a company along with its products and services are organized have a crucial downstream effect and enables innovations in other categories.
Image adapted from Visual Capitalist
Two of the most interesting examples in the infographic are Google and Markethive. Both companies made internal innovations that empowered both their people and users resulting in further advancements downstream.
In the case of Markethive, an inbound marketing company since 1996, embraced Blockchain technology 4 years ago addressing privacy issues for the user, cryptocurrency payment solutions, along with incorporating systems and all tools under the Markethive umbrella, required for the complete inbound marketing experience. Being the first Market Network of its caliber there is very little competition that provides users with an opportunity to earn an income within the platform along with their own private endeavors and cottage businesses.
Innovation Dimensions 5-6. “OFFERING”
People or users are likely to put an emphasis on a company’s offering above all other innovation categories. The way a product performs is important and more important are the improvements to product performance which can be a difficult type of innovation to uphold. A company with a deeply ingrained culture towards innovation with a focus on continual advancements will have a distinct advantage over the competition.
This is where all dimensions of innovation come into play. Doblin recommends that all companies need to focus on combining multiple areas of innovation together. It creates a much more stable economic moat.
Image adapted from Visual Capitalist
According to Boston Consulting Group (BCG), Apple is on top of the leaderboard with a reputation for innovation, however, its company’s strategy is underappreciated. Intrinsically, Apple has put a great deal of thought into its ecosystem of products, ensuring they work together flawlessly creating additional utility. It also makes it harder for consumers to switch away from Apple.
Markethive is also one-stop-shop creating ease of utility for newbie marketers and savvy entrepreneurs. It offers collaboration within the Markethive ecosystem as well as access to various platforms externally that serve a similar purpose. Historically, a leader in the field of inbound marketing, with its proprietary tools, has bundled individual products and services together along with integrating newer technologies to create a robust, scalable system, bringing more value to the user. No need to go anywhere else, it all comes to you.
Innovation Dimensions 7-10. “EXPERIENCE”
The experience innovations are the ones where the users or consumers are most involved. It puts the company in the limelight as innovations in experience all get trialed by the users. It stands to reason that intense care is needed when rolling out these ideas.
Service innovations enhance the utility, performance, and value of an offering, making the product or service easier to use. Customer engagement innovations are about understanding the aspirations of consumers and users and using those insights to develop meaningful connections between them and the company.
Image from Visual Capitalist
Brand innovations help to ensure that customers and users recognize, remember, and prefer your offerings to those of competitors or substitutes. Great ones infuse a “promise” that attracts users and conveys a distinct identity. Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users.
A Collaborative Platform And Ecosystem; A Serial Innovator
More than ever collaboration has become an important part of innovation. Digital technologies enable collaboration platforms that create an ecosystem by bringing a group of organizations to build a new capability, product, or service offering. Ecosystems are dynamic environments and contain lots of varied entities with multiple sources of influence and can offer users a powerful way to build new revenue streams.
Ecosystems trade in multiple currencies, not all of which are financial, because they exist to create value through collaboration. When an ecosystem wins, the participants and users win as well, always evolving, acquiring new members, and realizing new missions as and when they come to light.
Markethive has done that by utilizing the Blockchain and cryptocurrency collaborating with high profile coin exchanges, along with upcoming joint ventures to streamline and provide a lucrative platform for all involved. Markethive’s platform is currently live in public Beta with the first of many unique initiatives being the Banner Impressions Exchange. A franchise for Markethive Entrepreneurs and a uniquely innovative, free-market way for all advertisers to gain exposure across many domains with substantial traffic.
Entrepreneurial Collaboration Within The Markethive Ecosystem
Collaboration is an integral part of the Markethive culture when it comes to user engagement. The first Market Network with a collaborative social media interface offers all the marketing tools, digital media, live training, and tutorials allowing entrepreneurs, marketers, commercial artists, and the novice to aspire and succeed in a fluid, collaborative and nurturing environment.
Markethive saw a need and what is lacking in the existing stand-alone social and marketing platforms and created a blockchain-driven ecosystem with its own consumer coin. A decentralized platform in which all users’ data is protected which means;
compromising users’ data becomes impossible.
A meritocratic system negates being banned or suspended
Blogcasting and messaging cannot be tracked across the web
By storing your data, information, activities, and publications across a network of computers, known as data centers, the task of compromising your data becomes literally impossible.
Markethive’s infrastructure also facilitates;
A free marketplace where all artists and entrepreneurs can showcase and distribute their products, monetize, and get paid without the fear of reducing or losing their revenue or Markethive account.
Protects the users’ against losses as transactions are done within the Markethive Platform.
A complete turnkey financial system within Markethive which enhances economic velocity.
A free market media and content publishers with a reach well beyond existing social and market networks.
All users have the opportunity to increase their brand awareness and financial status within the Markethive Ecosystem while building and monetizing their own private businesses. Coupled with its data centers and plans to deploy a multitude of mining hives distributed globally that will create massive surplus electricity built on a total 100% green energy that supports the core distributed decentralized data-based systems using dWave or quantum computers which utilizes the advanced theoretical technology of multiple parallel universes.
That core of decentralized dWave database systems has a matrix/network of the blockchain around it. Monitoring, securing, and facilitating the massive database system. As it’s built on a higher generation blockchain that makes it possible to handle large social groups.
Conclusion
This is all very Web 3.0 and we are just at the beginning of a monolithic venture of innovation. Markethive’s culture is one of innovation, based on the power of Organic Intelligence (OI); other social and media cultures’ are one of subordination and intrusive Artificial Intelligence (AI).
The online world where a large portion of the global population now exists is perpetually and rapidly advancing. People’s attitudes are changing with a rebellious nuance as they wake up to the dictatorial and harvesting for profit and control of Web 2.0. Markethive with its divine ethos is on a powerful mission to change this narrative and with its finger on the pulse of innovation will surely make it happen.
The rise of the entrepreneur and the fall of destructive forces in our social platforms are here now.
The Markethive team is working around the clock on the wallet, KYC protocols, and exchange listings. We have some extremely exciting systems in the making so come to the weekly meetings on Sundays. The link to the meeting room can be found on the Markethive Calendar.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
Here's to saving time and increasing productivity!
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ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING
Can we really trust AI to maintain and elevate our business without us in the driver's seat?
We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle.
Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…
All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line?
Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with.
With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.
Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection.
Creative, Trustworthy, Curation Is A Thing
For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale.
You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days.
Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is.
A Shift In Content Marketing
In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms.
People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience.
Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.
Curation At HBO
One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”.
It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.
HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.
The Broader Internet
We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention.
The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.
Now you may be thinking, why can’t the machines do this for us? Wouldn’t artificial intelligence and automation be better at this?
It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.
Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.
It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever.
In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.
I acquired some very insightful perspectives fromBrian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter.
Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,
“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
Email Marketing – Undisputed Champion
Although we have all the tools at Markethive, such as ablogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasingtraffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media.
It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing.
So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails.
Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.
Curated Email Newsletters
When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.
Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.
That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine.
So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list.
On the other hand…
you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play.
I don’t think so. I must agree with Brian Clark when he says,
“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.
But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”
It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.
AI and Blockchain
Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams.
AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.
Another Feather In The Cap Of Humanity
So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda.
That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.
Conclusion
The Markethive platformcan help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank.
Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use.
We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there!
Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
ARTIFICIAL INTELLIGENCE vs CREATIVITY and the HUMAN CONNECTION in CONTENT MARKETING
Can we really trust AI to maintain and elevate our business without us in the driver's seat?
We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle.
Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…
All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line?
Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with.
With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.
Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection.
Creative, Trustworthy, Curation Is A Thing
For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale.
You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days.
Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king – The audience is.
A Shift In Content Marketing
In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms.
People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience.
Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.
Curation At HBO
One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”.
It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.
HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.
The Broader Internet
We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention.
The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.
Now you may be thinking, why can’t the machines do this for us? Wouldn’t artificial intelligence and automation be better at this?
It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.
Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.
It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever.
In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.
I acquired some very insightful perspectives fromBrian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter.
Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,
“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
Email Marketing – Undisputed Champion
Although we have all the tools at Markethive, such as ablogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasingtraffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media.
It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing.
So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails.
Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.
Curated Email Newsletters
When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.
Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.
That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine.
So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list.
On the other hand…
you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play.
I don’t think so. I must agree with Brian Clark when he says,
“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.
But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”
It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.
AI and Blockchain
Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams.
AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.
Another Feather In The Cap Of Humanity
So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda.
That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.
Conclusion
The Markethive platformcan help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank.
Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use.
We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there!
Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
Introducing MARKETHIVE TV – Now LIVE on ROKU and AMAZON FIRE TV
In the last week of July 2020, Markethive TV launched and is now live on Roku TV and Amazon Fire TV which is just one of many joint ventures Markethive.com, the Social Market Network is working on collaboratively with the facilitator, Greg Hoyt, a significant investor in Markethive.
This is a great opportunity for the continued growth of Markethive as more people are cutting the cord and canceling their subscriptions to cable and satellite TV. As of March 13, 2020, Roku TV has 39.8 million active users, while Amazon Fire TV has just surpassed 40 million. This by enlarge is because, while Roku has been popular in the USA, Amazon Fire TV sticks have shipped globally. These numbers are increasing in light of the pandemic as more people are at home either streaming for entertainment or looking for opportunities to work from home to replace the income they may have lost.
What does this mean for Markethive? Through the Markethive TV portal with its valuable content means more people on a medium other than social media and advertising platforms, has exposure to Markethive, so it’s a whole new market being introduced to the Markethive social market platform, for entrepreneurs, artists, crypto enthusiasts, hobbyists, in fact, anyone looking to share and be part of an online community.
Current And Future Programming On Markethive TV
Currently, the Markethive TV channel consists of numerous videos, historic in nature, dating back to its inception and a great way to learn about Markethive, its mission, and values along with the all-encompassing platform that is the next generation in social media, automated inbound marketing, digital media broadcasting, ecommerce and a very accessible platform that drives a newly defined cottage industry in the online marketing world run by the community and tailored for the community.
The direction in which Markethive TV plans to go would be the development of a live segment on the channel of interviews with industry experts about topics relevant to Markethive, Blockchain, Cryptocurrency, and anything that would be of interest to Markethive subscribers, along with educational and up to date news stories.
Ultimately there would be a host or even multiple hosts for the different interests and topics that will allow Markethive TV to bring interesting and valuable information to the viewers. A very important component is the ability for all Markethivers to contribute to the channel, by supporting, viewing, and positively rating it.
Accelerating Markethive’s Growth And Ultimate Goals
Markethive TV will help accelerate the growth of Markethive, the social market network platform and realize its goals including economic growth for its ILP holders. Furthermore, to expand and implement a globally distributed system with its mining hives creating a decentralized force that cannot be shut down resulting in a safe and secure haven for the Markethive community.
When people realize that there is an organization, culture, and system that will give them what they need to be able to achieve financial sovereignty such as Markethive, (meaning we are not dependent upon governments or financial structures that oppress communities and Society in general), Markethive’s growth will be exponential and lead us to 1000’s of hybrid hive farms cultivating Medicinal Marijuana and producing or mining coins.
The Architecture Of The Mining Hives
A simple explanation from CEO and Founder of Markethive, Thomas Prendergast explaining how Markethive will become an untouchable force;
A server and farm at the bottom of the building, the second story is a greenhouse. The greenhouse is producing electricity to feed the servers below. The servers are producing the heat which in turn produces coin and at the core of all that is our Quantum dWave computer as one of the many decentralized database systems that are operated, controlled and protected by the blockchain of our wallet, meaning Markethives presence will be in every nook and cranny in the world and we will be spread out and decentralized along with many projects that will inspire and improve the world.
Initially, 3 Data centers will work in conjunction with our wallet on the blockchain and will be part of managing our distributed database. Eventually, Markethive will have 10,000+ data centers spread out globally in our mining hive facilities so the entire system will run off the closest data center to you but all interconnected, all updating themselves and all managed by blockchain. This is a substantial technological advancement with no other company doing it presently.
In a recent interview with Greg Hoyt, who is heading the Markethive TV venture, expressed,
“ My primary desire for Markethive TV is to expose as many people from all around the world as possible to Markethive and bring them into the fold so that they may take this journey with us. They may be people who don’t even realize yet that they want to be entrepreneurs, like people looking to quit their job or find themselves in a position where they need to find a reliable platform online that will help them produce an income.
We are in a rudimentary stage of development at this stage, but as we move forward, with new valuable content, live interviews, etc, anybody who comes across the channel will have the ability to join us at Markethive. The sky's the limit. For now, if we could get everyone in Markethive to tune in and rate our channel, will be a huge step forward.”
Cutting The Cord From Cable And Satellite TV
Numbers are continually increasing of people purchasing a streaming device and subscribing to a streaming service rather than pay for cable TV. Labeled cord-cutting, and once seen as a revolutionary shift, has become commonplace. The top reasons for an OTT media service are to gain access to original programming (57%) and avoiding advertising (44%).
The cord-cutting revolution isn’t slowing down anytime soon, in fact, it’s gaining traction with older audiences as 28% of consumers over 50 years old don’t pay for traditional TV service, and 61% get TV content from online sources, which is up more than 27% in two years. The proportion of Internet users watching videos online has grown from 45 percent in 2013 to 70 percent in 2017, and now 90% of consumers are tapping into their preferred content over the internet and unleashing their power of choice.
Apple TV (which launched November 1st, 2019 worldwide) and Google Chromecast are two more streaming services and are in the sights of Greg Hoyt with the potential to add the Markethive TV channel in the future. As more and more people move over from cable to streaming services, this puts Markethive TV right at the forefront of what’s happening in the industry.
Basic Thru To High-End Streaming Devices Available
Roku has been around for years and one of the first heavily advertised streaming devices that keep reappearing every year as one of the dominant ways to cut the cord. Roku Express is rated as the best for beginners and with fast, HD streaming, not 4K, which is excellent for lower bandwidth or slower WiFi internet services.
Roku Ultra streaming media player is America’s #1 streaming platform, based on hours streamed. The most powerful and feature-packed media player that streams HD/4K/HDR
Ultimate connectivity with dual-band wireless and an ethernet port. Voice remote with buttons for TV power and volume. Plus, lost remote finder and a headphone jack for private listening with included premium JBL headphones.
Amazon Fire TV Stick is another basic device for beginners, It’s simple to set up with a quad-core processor, as well as 8 GB of storage and 1 GB of memory for apps and games that allows for fast streaming.
The latest device from Amazon is the Fire TV Stick 4K which has Alexa built-in including voice remote, Ultra HD, and Dolby Vision. According to Amazon, it is the most powerful Ultra 4K streaming stick they make. You will need a faster level of bandwidth and WiFi to support HD picture quality.
Google Chromecast is a cheap and easy way to stream video content right to your TV and also enables you to share your phone or laptop's screen directly onto your TV. With a Chromecast, you have a fast path to bring Netflix, YouTube, Hulu, and many more services straight to the biggest screen in your house.
Apple TV, very powerful, but pricey has 4K and HD boxes that feature the latest technology. creating a crisper picture using four times more pixels than a standard HD along with Dolby Atmos sound, along with 32GB of storage.
The more hi-end streaming devices are the Fire TV Cube, Apple TV, and Google Chromecast Ultra with all the characteristics of the Roku Ultra and Amazon Fire Stick 4K and then some but are almost double in price. Depending on your requirements, the basic devices are often enough for the average user.
The Difference Between Paid Subscription Streaming Services and Devices
Netflix and Amazon Prime TV among many others are a more commercial, mainstream service where you can access movies and popular shows based around entertainment. The hardware like the Roku Express and Amazon Fire Stick are the devices that give you access to these streaming services and are a one-time purchase. As long as you have a wi-fi connection, you can browse the internet and have access to other video streaming apps. You do not need a paid service like Amazon Prime to use the Fire Stick.
What’s The Next Step?
To access Markethive TV, you'll need to get the app devices (sticks), which you can get online from Amazon, Walmart, or the type of stores that specializes in electronics. Also, Greg Hoyt has created a banner ad where you can order the Roku or Fire Stick devices, so click on the banner at the bottom to order yours. Each app requires its own device. Notably, with Amazon Fire TV, you may need to search for Markethive TV under "APPS" rather than in the regular TV & movie sections.
To help bring Markethive TV into the limelight we would like as many Markethive entrepreneurs as possible to participate in promoting the channel in the Markethive newsfeed to create momentum so that the 1000’s of new members joining every day are aware of this venture.
Then, go to Markethive TV on Roku or Amazon Fire TV (or both) and rate the channel after watching about 10 minutes of the content. The more consistent viewers and ratings the Markethive TV channel receives and the greater the audience gives a better chance of Markethive TV being displayed on a viewer’s TV screen as opposed to having to search for the channel to view it.
One of many Markethivers who rated Markethive TV had this to say,
“I loaded it on my Firestick today. The videos look great in true HD. Gave the app 5 stars on Amazon, and then some. Thanks for all the hard work on the app. Very well done.”
As Greg says,
“The timing coincides nicely with the efforts of Thomas and the rest of the team, as Markethive continues its strong growth, along with the remarkable Alexa Ranking, Markethive TV will be adding to that momentum.”
Conclusion
Markethive, delivering a blockchain-driven Market Network for Entrepreneurs with a cryptocurrency ecosystem, integrated with an inbound marketing tools platform, multiple ecommerce tool platforms with blog broadcasting from members and staff writers delivering the latest news, insights, and analysis from 100,000s of bloggers and journalists from many industries. Now we have Markethive TV live on Roku and Amazon Fire streaming networks on a mission to deliver Markethive to a new level and market, creating an even more widespread reach illuminating the platform that has been built for the people, by the people, and of the people.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
Five psychological reasons why people fall for scams – and how to avoid them
Con artists, fraudsters and their hapless victims are a staple of the news cycle and hardly a week seems to pass without a story about an e-mail lottery scam or a telephone fraud. Many reading these stories perhaps just raise their eyebrows and shake their heads, wondering how people can be so gullible.
Using some of the ideas outlined by psychology professor, Robert Cialdini, here are five psychological reasons why people fall for scams.
You scratch my back…
Beware the principle of reciprocity. If someone does something for us, we feel more obliged to do something for them. Scammers use this type of “enforced indebtedness” to elicit an unwise action from their target. For example, someone offering you an exclusive opportunity to invest your money can be seen to be doing you a favour. That in turn makes people want to return the favour – which could be as simple as continuing to listen to their sales pitch, or as destructive as signing up for a bogus scheme.
Like lemmings off a cliff
Research shows that if a person believes other people are doing something, then they feel it must be okay for them to do it too. This is especially true when individuals find themselves in a pressured and ambiguous situation – such as a sales pitch. If a person on the other end of the phone tells us that 75% of people like us have signed up to this financial scheme, then we are much more likely to do so – even though we might secretly doubt the veracity of such claims.
Little steps
People like to think of themselves as being consistent and committed individuals. If we say we are going to do something, then generally we will, as failure to do so may dent our sometimes fragile self-esteem.
Fraudsters take advantage of this by getting us to commit to little steps that then escalate in nature. For example, by simply getting people to answer their “trivial” questions (how are you today?), the fraudster is getting their prey to fool themselves into believing that they are happy to talk to this unknown person. And, of course, trivial questions lead to more personal ones, like who do you bank with? Having answered one question, it would be inconsistent not to answer another one. And, after all, we like to perceive of ourselves as helpful and polite individuals.
FOMO (the fear of missing out)
People are generally worried about missing out on an opportunity, perhaps for “the next big thing”. And if such an “offer” is for a limited time only, then the principle of scarcity suggests that people are more likely to be drawn to it.
When our freedom to be able to do something is threatened, we tend to react quickly to ensure that we don’t miss out. When pitching financial offers, scammers will claim that this offer is only valid now and as soon as they put the phone down, the offer will be gone. Many people will feel that they simply can’t miss out on such an opportunity.
They seemed so nice
The principle of similarity suggests that we tend to like people who seem to be the same as us, and, in turn, we are much more likely to agree to a request from someone we like. Similarity can be as broad as an interest in financial investments or as fleeting as sharing some personal characteristics.
Scammers take advantage of this and try to find out things about us in order to appear to be like us. For example, asking your date of birth, and then mentioning that it is their date of birth also, can have the unconscious effect of making you like them more – and hence more likely to agree to their requests.
While it is unlikely that any one of these psychological ploys on their own would be sufficient to persuade someone to do something that is against their best interests, in combination they can be powerful tools for a con artist. But by being aware of, and understanding, these five simple psychological principles, people are far more likely to be able to resist them and avoid being scammed.
BEWARE OF BELLS and WHISTLES and UNFOUNDED CLAIMS
SOME HOME TRUTHS ABOUT ONPASSIVE AND “PASSIVE INCOME”
At one time or another in our online journey, we’ve been led to believe we can get-rich-quick or live a luxurious lifestyle on passive income for very little to no work involved. Even more now than ever, there are millions of people looking to make an income online and are spellbound by the so-called limitless potential of the internet especially when someone tells you you don’t have to do a thing, it’s all done for you, so just pay the money and let the money roll in passively.
Although some of us learn that this is just fantasy, others, particularly the tens of thousands of newcomers to the online world are sitting ducks for any so-called company promising great riches with no real evidence of the amazing proprietary technology they endlessly spruik about and the passive income promises they make.
Passive Income Is A Risky Fantasy
Online technology has greatly evolved since the dot.com era with automated marketing and AI and although it has its place, there’s a lot more to building a business than relying on automation or other people to work it or bring in new recruits for you. What makes a business work is by creating value on a personal level. If you're going into the business with the intention of having it magically provide money for you while you sip margaritas on the beach, then you often get roped into dubious companies making unfounded claims.
The majority of people I see who are only interested in passive income haven't learned how to create value in the first place. They're just going along with the gimmicks, tricks, and formulas, basically wanting and believing they will get the lifestyle promised to them without doing anything to the point where it becomes a cult.
Too Many To Count
There have been so many companies that have failed due to pyramid structure or matrix compensation plans which is the primary structure that pays the thousands of people their promised millions of dollars. Either intentionally or unintentionally they failed.
Then there are the ones that intentionally create a business with no products on the back end, in fact, the websites never existed. Just one example is PRSI. William Caudell offered people a wholesome internet business that turned out to be a bogus marketing scheme, which cheated them out of $13 million was sentenced to 11 years in jail, originally 14 years, however, it was reduced after Caudell cooperated with the authorities by giving up his co-conspirators.
PRSI made its money by charging a $295 "application fee" that qualified users for the "Small Office/Home Office (SOHO) System" that would provide them access to their own site in an Internet shopping mall.
But there were no Web sites, nor any intention to provide them. PRSI was "selling air". Instead of providing Internet shopping sites, PRSI recruited "CyberManagers" who would recruit others to buy into the plan, and the new recruits would find more participants to pay the fee – a classic, illegal pyramid scheme that hooked 48,000 people globally. The company's Web site advertised that the company was dedicated to protecting children and creating a pornography-free e-commerce site that would spark the interest of any humane individual. Great hook!
Tugging On The Heartstrings
The latest current program, as it stands at the moment, and similar in nature to PRSI is GoFounders/Onpassive which hone in on the heart of people. Everyone wants to belong to something. They play on peoples’ sense of community and tug at their heartstrings, literally brainwashing their victims. GoFounders.net seems to be the matrix program and the funnel to access Onpassive.com, (awaiting launch), which is purported to be the marketing suite with proprietary products. (Although it states on their website that GoFounders is the product. See image below)
One of the catchphrases is “Artificial Intelligence with heart”. AI is defined by its very name, it has no heart, it’s artificial. The heart comes with the human aspect of a business that provides value and personal experience the customer receives from a living person. So if the main feature that sells this concept is to automate everything so the business owner doesn’t have to do anything but rake in the money, they are doomed from the very start. Any professional, experienced marketer will tell you there is no such thing as “completely done-for-you systems”.
Ash Mufareh is going to great lengths to make ONPASSIVE seem like it’s growing into an IT tech giant, yet it suffers from a lack of quality control. For example, the video says “In the heart of Disney Land.” First, Disneyland is one word, and in California, not Florida where Walt Disney World is.
NOTE: Ash Mufareh has also registered another Orlando, FL address for ONPASSIVE that is not the same as this office building. This other address is, 9924 Universal Blvd., 224-320, Orlando, FL 32819. When you Google that address, it comes up as The UPS Store.
On one hand, they proclaim you will earn $2 million a month passively for a one time fee, so unsuspecting people sign up, pay the fee, only to find they are now saying you must “work hard and smart” to achieve that, along with financial disclaimers according to Ashraf (Ash) Mufareh, the founder and CEO of GoFounders/OnPassive, in a zoom meeting held last week by a group of leaders that invited him to speak. In that same webinar, he stunned the attendees with his new and latest announcement of implementing an Onpassive Academy for school kids, due to the COVID19 situation. I wonder if this will delay the launch yet again!
The Perpetual Prelaunch
This program has been taking money from people while in prelaunch now for over 2 years with nothing, no sign of any marketing software, except for the promise of “never been done before” automation and AI technology, but to keep these members placated, it had provided a URL shortening tool which you can access for free anywhere. Personally, I refuse to call it a company until I see proof of their claims and products.
The normal procedure for a real startup company has 3 stages. Telling members they are holding off the launch till everything is perfect while stipulating a joining fee is a RED FLAG.
In the Prelaunch stage, a company starts to build an audience so it can actually have a product for people to try.
Private Beta is where a company has products that members can use and do use. It can still be buggy at this stage and this is where the company continues to develop and fine-tune its systems while still continuing with member development.
Public Beta is when a company can take on more members because it knows it has delivered and continues to deliver value as well as introduce and roll out further upgrades and services that are stated on the white paper and road map.
Marketing should start at pre-launch and carry through to all stages. All genuine companies that integrate and use the latest technology have an official whitepaper and road map. In all my research I have yet to find an Onpassive White Paper or Road Map.
Notably, I found only four videos. Three of them were hyped up videos of roughly around 90-seconds in length each, that belonged to Ash Mufareh himself, but not of himself on his YouTube channel that had a total of only 420 subscribers. The one other video was a presentation by one of his recruits. You’ll only ever actually see him on a few webinars of his top leaders in Onpassive at which he has been an invited guest.
All meetings seem to be very Kumbaya with very little substance and all very vague of what is actually promised to the members in terms of its “seismic revolutionary technology” and marketing tools. The rest is excited hype. Transparency doesn’t seem to be one of Ashraf Mufareh’s fortes. All of the webinars are still there on YouTube with the repetition of the exact same things said a year ago, always being equally “excited” and “blown away” by all the wonders Mufareh keeps talking about, during these webinars – but of course, that’s all “proprietary”, so he can only hint at it. (the guy seems to think “proprietary” means “confidential”).
Video Compliments of Julian Leahy
The Matrix Of Infinity
Onpassive’s compensation plan was until recently, a 3 x 10 matrix, and since been changed to a 3 x infinity corporate matrix. Every individual has their own matrix they need to fill within the corporate matrix. Below I do the math on a 3 x 12 level matrix then go on to 20 levels for those that haven’t taken that into consideration up to this point.
The initial joining fee of $97 upfront, locks you into the infinity corporate matrix. Then at launch, you need to become a customer initially, pay one of four levels $25, $125, $250, $500. This is a monthly fee, which the leaders claim will become self-funding, therefore not out of pocket once you fill your matrix. Each level has a finite amount of tools available for use. If you want them all to complete your marketing suite, you need to pay for all 4 levels upfront totaling $950 monthly. Once you have your back office, with a click of a button you become an independent reseller even though it’s touted that you just pay a one-time joining fee of $97 now before it goes up to $997, then sit back and earn $2 million a month.
What is noteworthy is that for any MLM company to be a legal entity, it needs to have retail customers yielding retail sales separate from the distributors or resellers.
There are no qualifications needed, just join up and get paid by every new member that comes into your team. According to one of the leaders, Mike Ellis, This comp plan is “revolutionary” and “really really cool, really really ingenious” as you as a member get your level 4 monthly membership (once you’ve reached level 4) paid by the “profits of the company.” (in other words, the money from the people that have come in after you that are in your personal matrix within the corporate matrix.)
Revolutionary? No, it’s been done and failed too many times before. This matrix program is just hiding under the guise of the latest technology of the products (that no one has actually seen yet) that most people know very little about. Any real AI company will tell you it is very expensive to implement and maintain to keep it running at top-notch.
Let’s Do The Math
In a 3 x 12 matrix pyramid scheme in which the top 3 people recruit 3 new people. Those 9 recruits 3, the 27 beneath them bring in 3, 81 beneath them, 243 beneath them, 729 and beneath them, 2,187 beneath them 6,561 and so forth down to just the 12th level is 4,782,969 recruits.
On the 20th level, it equates to 10,460,353,203 people which is more than the current population on earth. Unfortunately, everyone that comes in, even the last person to be signed up thinks they are at the top of the matrix. (Psst… you are! – The top of YOUR matrix with nobody under you until you make the effort to recruit, and until then you pay the monthly fee for the tools.) but wait, there are no more people left in the world to recruit.
What about spillover? Unless you come under a hotshot recruiter and particularly if you come in at a lower level there is no spillover, it dries up as the people who have been told they don’t need to recruit come in before you have their infinity matrices to fill before they even get close to you. Let’s face it, most people that are drawn into a program that promises to make them a millionaire don’t know how or even want to work for their dreamy lifestyle.
Genuine Customers Who Want The Purported Services Of Onpassive Are Waking Up
One of many members that joined over a year ago, had this to say,
“I, unfortunately, joined this company over a year ago "yea I know stupid me" but I didn't believe the bullsh*t about making all that money with the matrix plan doing little work but instead was trying to find a marketing system that would help me with advertising my affiliate programs and other business ideas. For the last year, I have been hearing the company's mouthpieces talk about we are "just about to launch so get in now".
Since that time the "Founders'' have gone from around 25,000 to now well over 110,000 and still, we are "just about to launch". I just wanted the services which were promoted in the beginning but now it's all about creating an online meeting platform like Startmeeting which is going to be "bigger than Zoom or Google". Well, I DON'T CARE about that. I just want to have a marketing system that works and doesn't cost an arm and a leg which I am beginning to see now is next to impossible.
I have given up on the $97 sign-up fee but it just pisses me off the way people can so blatantly promise a service(s) and then just put off providing it because they are some sort of MLM marketing company in prelaunch. I wish I had done more research and looked for other videos like yours back then, but I was just so eager to find something that might work for me that I just went in blindly. Maybe eventually this company might prove me wrong and actually launch but then again maybe golden raindrops will fall from the sky the same day I win the lottery too.”
Or there’s this one…
This guy seems to know what he’s talking about…
About Ashraf Mufareh – The Last 10 Years
Ash Mufareh has been involved with different work at home endeavors that have been shut down almost as soon as they start. In 2010 Mufareh founded a recruitment-based matrix scheme called AshMax.
Mufareh stipulated AshMax was NOT MLM but on the contrary, has a 5×5 sales matrix, with each new member required to recruit 5 additional members within 20 days. If someone does not meet this requirement, the person is forced out of the matrix. The full 5 x 5 matrix comes into effect after 100 days (5 x 20 day periods), at which point the first level member can reportedly expect to earn in excess of $22,000 per month, recurring, for life.
According to one ex-member of AshMax,
“things were well organized over there (AshMax), for a while – weekly webinar meetings, training sites, upline/sponsor communications on point. The crux for me, the goal post kept moving, things got shaky and no one was giving disclosure. Long story short, things went pear-shaped, never got sorted, refunds never happened, etc.”
In 2012 he became involved with a Ponzi scheme called TelexFree using his TelexMax. TelexFree had legal troubles in Brazil. In 2014 the SEC shut it down revealing TelexFree U.S. investors lost in excess of $3 Billion.
A couple of years later Ash Mufareh became involved with another Ponzi scheme based out of Brazil called PayDiamonds. That endeavor didn’t last long either and in mid-2018 it was closed down. It was at that time when Ashraf Mufareh started GOFOUNDERS/ONPASSIVE.
Here is one of the three videos on Mufareh’s official YouTube channel. The title of the video is, “Ash Mufareh – The Visionary Behind the World’s Best Online Business Solution”. With a title like that, wouldn’t you expect to see or hear Ash saying something about his AI-Tech baby? How about footage of him working with his team? I certainly did and was left disillusioned when I viewed them. There was nothing but self-aggrandizing and hype. Ash is not the person in the video.
Absolutely none of the ONPASSIVE videos show footage of Ash Mufareh. You would think that if someone was creating the next best thing, that person would want to get out there and promote his new creation. Wouldn’t you expect that after 2 years of promoting and collecting an accumulative total of $11,640,000 from 120,000 GoFounder members at $97 a pop, he would be able to and want to reveal the progress to date? You will always find a genuine owner of a startup out there in full view with updates and progress reports every step of the way.
Trustpilot,as its name suggests, should be trustworthy about its reviews (you would think) however, a multitude of reviews look very suspicious to me… here are just two,
How can this be if they haven’t launched the marketing suite yet?
If a plan purports to sell a product or service, check to see whether its price is inflated, whether new members must buy costly inventory, or whether members make most "sales" to other members rather than the general public.
Beware of any plan that makes exaggerated earnings claims, especially when there seem to be no real underlying product sales or investment profits.
Beware of any plan that offers commissions for recruiting new distributors, particularly when there is no product involved or when there is a separate, up-front membership fee. At the same time, do not assume that the presence of a purported product or service removes all danger.
Beware of any program that claims to have a secret plan, overseas connection, or special relationship that is difficult to verify.
Beware of any plan that delays meeting its commitments while asking members to "keep the faith" and keep taking on new signups that must pay a joining fee. Many pyramid schemes advertise that they are in the "pre-launch" stage, yet they never can and never do launch. By definition pyramid schemes can never fulfill their obligations to a majority of their participants. To survive, pyramids need to keep and attract as many members as possible. Thus, promoters try to appeal to a sense of community or solidarity, while chastising outsiders or skeptics.
Finally, beware of programs that attempt to capitalize on the public's interest or naivety in hi-tech. Every investor fantasizes about becoming wealthy overnight, but in fact, most hi-tech companies only yield substantial profits after years of hard work.
Summary and Reality Of So Many Team Building Pyramids
The victim, like the first investor, thinks of himself at the top of the pyramid but suddenly realizes that he is actually at the bottom, unable to find people interested in the program to build out his downline. He is not alone because mathematics shows that MOST investors will find themselves at the bottom of the pyramid when it collapses. The very structure of a matrix dictates that whenever the collapse occurs, at least 70 percent will be at the bottom level with no means to make a profit.
The GoFounder members will be quick to say that ONPASSIVE is an AI & IT company and not an MLM. If that is true, why is a matrix-based multi-level compensation plan used to build a team? Those are MLM hallmarks!
In my opinion, it shouldn’t be frozen in a prelaunch for over 2 yearswhile taking people’s money. It should have reached the BETA stage by now so those 120,000 members that have paid their money can start tinkering with it at least, with ongoing updates and reports from the engineering department and corporate body, not just avid over-excited members who have only been in it for 15 months, taking the lead and have obviously drunk the kool-aid.
Right now the only thing that may attract a naive marketer is its claim of being “100% Hands-Free Completely Done-For-You Automated Online Success” and for the people who want to believe that there’s money-for-nothing ogle over the proposed passive earnings in the compensation plan.
If you apply some simple logic to their claim against the actions of a member aggressively promoting and recruiting, it contradicts itself. It’s clear to me that anyone who joins has been swept up by the thought and promise of making millions passively.
A successful business that brings real value does not put making money a personal priority and just wait for the money to roll in while you sleep. An excellent article explaining why “passive income” is a dangerous fantasy and points out 4 reasons why,
1. You Can't Stay Ahead of Competition Passively 2. You Can't Maintain a Loyal Tribe of Customers Passively 3. You Can't Lead Great Teams Passively 4. You Can't Create Meaning, Passion, or Purpose in Your Life Passively
My Final Thoughts
The evidence and timelines in this article are correct at the time of researching and writing. It certainly makes sense to me to BEWARE & to look out for RED FLAGS and apart from doing your own due diligence, logically think about what is really happening here.
What Onpassive is promoting is nothing new or special in the technical aspect, in fact, at the moment it’s fresh air until it launches (if it ever does). Automated marketing and AI technology are already being used along with blockchain and cryptocurrency in the marketing arena for far less money and there’s been no need for a pyramidical recruitment matrix.
Elon Musk, CEO of Tesla and SpaceX,a very successful entrepreneur revealed that Tesla has had a spectacular run this year despite the COVID 19 impacts. In a recent interview, he offered some advice to other entrepreneurs, suggesting that any company of any caliber put their investments first into engineering and developing a product that is superior before investing in Marketing,
“My advice, you know, to corporate America or companies worldwide is spend less time on marketing presentations and more time on your product. Honestly that should be the number one thing taught in business schools. Put down that spreadsheet and that PowerPoint presentation and go and make your product better.”
What Musk says speaks volumes to me. To be a legitimate company, there needs to be “a product” long before it starts taking money from interested parties. Even in the initial stages, you won’t see any investor just hand over the money on promises or without seeing at least the blueprint (or white paper) of the startup company’s products which should be available to the public. They need to see that it’s a viable company and marketing hype incessantly and publicly just doesn't cut it for savvy investors.
Before the claims of how “mind-blowingly, nothing out there like it” system is broadcast to the world, the company needs to be transparent with its products and after 2+ years, it should be well into a BETA phase and not continuously delaying the launch, repeatedly saying you still have time to get in at the cheaper price. Food for thought.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
