We Stopped Telling You What’s Coming Here’s What We Built

Golden honeycomb dripping honey
Made in MarketHive's Media Feed.

Last year I shut down the blog for a while. I got tired of writing to you about what we were going to do. Promise after promise. I wanted the next thing you read from me to be about what we've done.

So here it is, and it starts with this post itself. On Sunday I recorded our weekly broadcast and handed the recording to our AI, and it came back as the post you're reading now. From here on, every broadcast becomes a blog like this one. If I edit one of these by hand, it takes me a week. I don't have a week. Nobody building a business does. That is the whole point of what we're making.

One way to use everything

The first thing you'll notice in MarketHive right now is that the pieces are starting to look and work alike. The Academy, the Group Feed, the Blog Feed: they all follow the News Feed now.

That's on purpose. Once you know how to use the News Feed, you know how to use all of it. Same layout, same controls, same windows. A new member shouldn't have to learn ten different systems. They learn one, and the rest come free. We're writing that down as a design policy so every new feature lands the same way.

The home page is the one exception, and that's on purpose too. It's the pulse of your account. At a glance you see what's happening: your email reports, your capture pages and what they're tracking, all in one place.

The media engine

This is the part I want you to really understand, because nothing out there is built like it.

Media Feed. What used to be called Hive Studio is now the Media Feed. You describe an image or a video, and it makes it for you. Whatever you create lands in your Media Feed. From there you share it to the MarketHive community, or out to Facebook, LinkedIn, X, wherever you work. When someone comes into MarketHive through what you shared, they're tied to you, so you can follow up, help them along, and bring them into your groups. That's a content tool that builds your list while you use it.

Six product images created in the Media Feed: coffee, a sneaker, perfume, a burger, a candle and macarons
Every one of these was described in words and made in the Media Feed.

AI Blog Autopilot, which becomes the Curation Engine. The Blog Autopilot is live in Tools right now. You do an interview, and it publishes blogs for you on a schedule. That's the proof of concept. It's the first window into the engine.

It's going to grow into what we're calling the Curation Engine, and it has two halves:

  • The creating half writes content for all your different outlets. Not one blog. Dozens of content windows, each one written for where it's going.
  • The watching half tracks what's happening out there. You give it the keywords for your market and it watches websites, social networks, blog platforms and news sites, and tells you what's trending. You keep what fits and trash what doesn't. What you keep goes back into the creating half, so your content is current. And it's original: written by the engine, not scraped from someone else.

InstaForge and the bounty. Take that same engine and point it at your social accounts. If you have an Instagram account for a particular market, the engine produces original, on-trend content made for that account and keeps it publishing, several times a day, every day. Consistent publishing is what grows followers, and consistency is exactly what a busy person can't keep up by hand. That's what InstaForge is for, and the bounty is how you'll sign up for it.

Do the math with me on a modest example. Say 500 of us join the bounty, each with three social accounts averaging 500 followers. That's 750,000 accounts in reach. Publish three times a day and it's over two million impressions a day, each one coming from a real member, in their own voice, in their own part of the world. Now picture where that goes as those accounts grow. That's an illustration, not a promise, but it shows you the scale of what we're building.

Smart Mail, rebuilt

The email system you have today works, but it's not what we want, so I'm rebuilding it. Here's what's coming:

  • A dashboard first. Open Smart Mail and you see your responders, your subscribers and your broadcasts at a glance.
  • Broadcasting that lets you send now, save a draft, or schedule it for exactly when you want it to go out. An AI composer can write the broadcast with you.
  • Broadcast history that shows the life of every send: queued, delivered, opened, clicked. Over time you see which ones did well and on which days.
  • Autoresponders you can build step by step: name it, describe it, then write your emails yourself or let the AI write them. Upload what you already know about your business and the AI writes the whole series around it, nine emails or thirty.
  • Responders that react. Send your email, and the follow-up depends on what the reader did. Opened it? One reply. Clicked? A different one. Your list sorts itself into people who open and people who act.

That last piece teaches you as you go. If plenty of people open your email but few click, your subject line is working and your message isn't. Fix the message, watch the clicks climb, and you know you got it right.

Pages, built on what actually works

I've spent a long time on this one. I went out and gathered somewhere around 15,000 to 20,000 capture pages and landing pages and loaded them onto our servers. That's the raw material. Then we analyze them: how widely is each design actually used, and is it good marketing design? I've been interviewing what I know into the AI so it can judge the way I would. I've been doing marketing a long time, and that knowledge is going in there.

Out of that comes a smaller, tested set of designs. That's what Site Maker and the group page builder will draw from. You'll see the page as you build it: change the colors, the fonts and the images, move things around, or have the AI make the images. What you see is what you get. Or do an interview, push a button, and the AI gives you several finished versions to choose from. Either way you end up with your own original page, not a template everyone else is using.

Your pages connect to your autoresponders, your groups and your promo codes. Then you take them into the boost, into the bounty, into your curated content and out to your social networks. It's all one system.

Why this matters to you

Every entrepreneur I know has the same problem. Creating the content, keeping it going, building the list, following up, making pages that convert: each of those is its own job, and most people are doing all of them alone with five different tools.

MarketHive is putting that whole job in one place and putting AI behind every part of it. Your blog, your email, your pages and your social channels all run on the same engine, and they all feed each other.

Come to the broadcast

We're not done. But you can go through the system right now and see how much has been delivered, and every week we'll show you more. Join us at the Sunday broadcast. Sign in with Google or another sign-in service, not as a guest, so we know it's you, and you'll get that week's promo code.

Tom Prendergast
Founder, MarketHive