Inbound marketing is now a trending topic in business, but it has actually been around for quite a while.  It has been used by savvy marketers to effectively attract and keep their audience.  This is the opposite from traditional media such as TV where everyone used to have to watch the same show at the same time,

The trend towards personalization and inbound marketing where anyone can choose which video to watch, which blog post to read, and which content they choose to subscribe is not going away anytime soon, and is here to stay.  Would anyone trade in their smart tv with recording capability and on demand media for their old tv with the rabbit ears?  Not a chance. Would anyone turn in their state-of-the-art smart phone for a land-line phone.  

It is not just about having the latest technology.  It is the availabilility of the content and the way it is delivered that is truly revolutionary.  The days of smoky back rooms of admen deciding what content to deliver are long gone.

Alan Zibluk – Markethive Founding Member