How To Add Hivecoin To Three Non-Custodial Software Wallets

May 26, 2024 Alan B. Zibluk Leave a comment

How To Add Hivecoin To Three Non-Custodial Software Wallets

Understanding the Role of a Crypto Software Wallet

A software or digital wallet is a powerful tool that simplifies and empowers your cryptocurrency experience. It's a handy app or site that securely stores your cryptocurrency keys, always at your fingertips, ready to be accessed anytime, anywhere with an internet connection.

This convenience puts you in the driver's seat of your digital assets, allowing you to manage them with ease and confidence. Importantly, non-custodial means you have complete control over your keys and funds, unlike custodial wallets, where a third party holds your keys.

Software wallets play a vital role in your cryptocurrency journey. They don't store your crypto; your coins are stored on the blockchain. Instead, they provide you with access to your passkeys, enabling you to transact with your digital currencies. This accessibility allows you to buy, sell, trade, or transfer crypto from your computer or mobile device without needing a physical device. Moreover, these software wallets are fortified with robust security measures, providing protection surpassing centralized exchanges.

Today, we’ll explore three non-custodial software wallets that allow you to list and transact with Hivecoin. Hivecoin is a crypto asset that is part of the Markethive community. It is instrumental in creating transactional activity within the community as we prepare to list Hivecoin (HVC) on crypto exchanges, where it will be available for free market trading.

Upon setup, each wallet prompts you to save a secret recovery phrase, a unique combination of 12 words. This phrase, best stored on paper and kept secure, not on your computer, serves as your key to access your wallet from any device. This feature ensures that even if you lose your mobile phone or access to your computer, your digital assets remain secure.

Solflare Wallet

The Solflare wallet is a comprehensive crypto wallet offering various features. It allows you to send, receive, and securely store tokens on the Solana blockchain. It also grants access to decentralized applications (dApps) on Solana, including decentralized finance (DeFi) platforms, decentralized exchanges (DEXs), and decentralized social media platforms. (DeSo) Additionally, Solflare offers a swap function that allows you to swap between tokens within your wallet.

Key Features

Send, receive, and store tokens on the Solana blockchain
Access to decentralized applications (dApps) on Solana
Support for staking Solana to a validator of your choice
Swap function for swapping between tokens within the wallet
Compatible with hardware wallets like Ledger
Available as a desktop and mobile browser app, as well as a mobile app on the App Store and Google Play
User-friendly interface with easy onboarding and advanced features for experienced users

Key Benefits

Secure and robust crypto wallet for Solana users
Easy to use, with a user-friendly interface and advanced features for experienced users
Supports multiple platforms, including desktop and mobile devices
Compatible with hardware wallets like Ledger for added security
Offers a swap function for swapping between tokens within the wallet

How to Add the Hivecoin Token to the Solflare Wallet

Once you’ve downloaded the Solflare wallet onto your device, which is comprehensively explained in this video, you can add the Hivecoin token (HVC) to your wallet. Adding a new asset to your wallet is a simple process.

On your Portfolio homepage, you'll find an option to "Add new asset," as shown in the image below. Clicking on this will prompt you to enter the details of the new asset, including its token address and number of decimals. Once listed, you can send and receive Hivecoin to the Markethive Wallets and associated wallets where the HVC token is listed.

The Hivecoin mint address is APRXuct2fy7yXeSPcS5r4pTdh6P34xhqj1Pio1dyc1j6
The token's representation has nine decimal places. Below is an image of Hivecoin’s mint token address and decimal places on Solana Explorer.

Source: Solana FM Explorer

Exodus Wallet

The Exodus wallet is a popular cryptocurrency wallet with a user-friendly interface and a wide range of features for managing and securing digital assets. Here are some key points about Exodus Wallet:

Key Features

Exodus is a non-custodial wallet, meaning users have complete control over their private keys and funds. To protect user assets, the wallet uses advanced security measures, including multi-sig technology and cold storage.
Exodus supports over 319 cryptocurrencies and offers features like in-app swaps, staking, and NFT marketplaces. It also supports Trezor Model T and Trezor One hardware wallets for offline cryptocurrency storage.
Exodus's user interface is designed to be easy to use, even for beginners. The wallet offers a clean and intuitive design, making navigating and managing digital assets simple.
Exodus is available on multiple platforms, including desktop (Windows, macOS, and Linux), mobile (iOS and Android), and browser extensions (Chrome and Brave).
Exodus has received positive reviews from users and critics alike, with many praising its ease of use, security, and feature set.

Key Benefits

Easy to Use: Exodus is designed to be user-friendly, making it easy for beginners to get started with cryptocurrency.
Security: Exodus uses advanced security measures to protect user assets, including multi-sig technology and cold storage.
Comprehensive Support: Exodus supports over 319 cryptocurrencies, making it an excellent option for users who want to manage various digital assets.
In-App Swaps: Exodus allows users to swap between cryptocurrencies within the wallet, making managing and diversifying their portfolios easy.

This short video explains how to download the Exodus wallet on your mobile phone, and here is a brief tutorial illustrating the desktop download. You can then synchronize both wallets.

How to Add the Hivecoin Token to the Exodus Wallet

Once downloaded, you can add The Hivecoin token by scrolling down on your Portfolio page and clicking “+ Add More,” as shown above.

That will take you to the Assets page. Click on the three dots next to ‘show all, ' and select “Add Custom Token,” as shown below.

First, select the Solana Network, click Search, and paste the HVC mint token address. The Hivecoin mint address is APRXuct2fy7yXeSPcS5r4pTdh6P34xhqj1Pio1dyc1j6

Click on the Hivecoin display banner. A pop-up will appear asking to Add Hivecoin? Click on ADD TOKEN. A message appears: “You’ll be able to send and receive this token.”

Trust wallet

The Trust Wallet is a multi-chain self-custody cryptocurrency wallet and secure gateway to thousands of Web3 decentralized applications (dApps). With over 100 million users, Trust Wallet is one of the market's most popular and trusted cryptocurrency wallets.

Key Features

Trust Wallet supports over 100 blockchains, including Bitcoin, Ethereum, Solana, Cosmos, Optimism, and many more.
Trust Wallet allows users complete control over their digital assets, ensuring the security and ownership of their cryptocurrencies.
Trust Wallet provides a built-in browser for accessing and interacting with decentralized applications (dApps) on the Web3 ecosystem.
Trust Wallet lets users store, send, and receive non-fungible tokens (NFTs).
Trust Wallet supports various decentralized finance (DeFi) and game finance (GameFi) protocols, enabling users to participate in DeFi lending, borrowing, and gaming.

Key Benefits

Ease of use: Trust Wallet is designed to be user-friendly, making it easy for new users to get started with cryptocurrency and Web3.
Security: Trust Wallet prioritizes security, providing a secure gateway to the Web3 ecosystem and protecting users’ digital assets.
Community-driven: Trust Wallet has a large and active community that strongly emphasizes user support and collaboration.

Here is a step-by-step tutorial on downloading the Trust wallet on your mobile phone and using it as an extension in your browser.

How to Add the Hivecoin Token to the Trust Wallet

Again, it’s simple to access by clicking “Manage Crypto” at the bottom of your app extension on your browser. Enter the Hivecoin mint address, which is APRXuct2fy7yXeSPcS5r4pTdh6P34xhqj1Pio1dyc1j6. It’s also known as the contract address. It will then appear as shown in the image below.

A Message To All Markethivers

To transact using any wallet, including the Markethive wallet, you must have a small balance of Solana’s Token, SOL, for transaction fees. These fees are minuscule, so a little bit of SOL goes a long way.

Take the first step towards energizing our blockchain by acquiring one or more of these wallets, and let's work together to galvanize our Hivecoin network through frequent transactions. Every exchange of Hivecoin serves as a catalyst, stimulating community interaction and fortifying the connections that unite us.

The frequent exchange of Hivecoin within and beyond the Markethive network has a profound impact. Doing so fosters a thriving and dynamic blockchain ecosystem, bolstering its strength and adaptability. Additionally, it demonstrates Hivecoin’s real-world value and appeal among our community members, highlighting its practical uses and popularity.

This intensified participation significantly increases the token's worth and is crucial in furthering Markethive's vision. As it stimulates more activity on the blockchain, it strengthens Markethive's efforts to list Hivecoin on leading exchanges, ultimately expanding its presence and capabilities beyond the Markethive ecosystem.

Become a valued member of the Markethive Community Group and play a pivotal role in influencing Hivecoin's development within the dynamic Markethive network. Once in the group, you can send Hivecoin back and forth to other members. Enter your Hivecoin wallet address on the post with an active thread, and other members will send HVC to your wallet. You can then reciprocate by returning the HVC to the specific members. When interacting with members, quoting your HVC wallet address each time is advisable.

Additionally, To increase your Hivecoin holdings, make a habit of visiting our faucet every day at https://gotco.in. Simply input your wallet address and complete the captcha to receive a reward of 0.00001 HVC. This wallet address can belong to your Markethive wallet or any other one you own. This faucet is just one of the many that Markethive plans to introduce to support our operations and make it convenient for everyone to access.

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

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The Causation Of Financial Nihilism Is Globalization Is This The End Of Globalism?

May 22, 2024 Alan B. Zibluk Leave a comment

The Causation Of Financial Nihilism Is Globalization. Is This The End Of Globalism?

For die-hard cryptocurrency enthusiasts, the drive to invest often stems from a deep-seated conviction that it's the sole path to achieving financial success. This sentiment is widespread, particularly among younger age groups. An increasing number of individuals are convinced that the only route to accumulating substantial wealth is to take bold risks with their limited financial resources, and this mindset is gaining momentum. Interestingly, this mindset has a distinct label: financial nihilism. This trend has been gaining traction over the years and experienced a sharp surge following the pandemic, primarily due to the influx of pandemic-related stimulus funds.

The underlying principles of financial nihilism have the potential to impact societal dynamics and market performance significantly. In this discussion, we'll delve into the specifics of this mindset, its origins, the consequences of holding onto it, and the benefits of resolving it. We'll also suggest strategies for coping with these challenges in the meantime.

What Is Financial Nihilism?

Financial nihilism refers to a mindset that suggests achieving financial success requires taking drastic, high-risk gambles with limited resources. This term, introduced by entrepreneur and podcaster Demitri Kofinas, has been gaining traction, especially in cryptocurrency.

Demitri's original definition of financial nihilism diverges from the abovementioned understanding. According to Demitri, financial nihilism is the belief or the realization that there is a disconnect between how much something costs and how much it's actually worth.

The housing market provides an excellent illustration; social media has been flooded with images of residences in city dwellings like Toronto, London, Sydney, and New York City that boast astronomical price tags despite their subpar condition. Conversely, other online posts have drawn attention to the fact that these properties are priced similarly to authentic, centuries-old castles, prompting many to question the value proposition.

Another notable illustration of this phenomenon is the stock market, where most shares are valued significantly higher than the earnings of their respective companies. This trend is even more pronounced in crypto. A striking example is Dogecoin, which currently boasts a market capitalization surpassing the media giant Warner Brothers.

Meanwhile, the cost of housing, stock prices, and the worth of meme coins continue to soar. Whenever it seems like this economic bubble is on the verge of collapse, governments and central banks intervene to reinflate it, ultimately widening the wealth gap between the affluent and the disadvantaged.

Source: Kirupa

This raises the issue of how the disconnect between price and value originated. According to Demitri, the root cause lies in globalization. For the context of this article, consider globalization as an economic approach that spans the world rather than individual nations. In essence, this involves relocating business operations from countries with high labor costs to those with lower costs, thereby reducing expenses and boosting profit margins.

Globalism has significantly impacted the world since the late 1980s, although it may not be immediately apparent. One critical effect is the notable drop in prices of many goods and services, which benefits the general population by allowing them to purchase more items than before. Additionally, globalism has led to increased financial gains for influential individuals. Furthermore, it has played a role in maintaining low interest rates, especially in Western countries.

This is because the nations selling goods to Western countries used the proceeds to purchase Western government debt, thereby keeping interest rates low. This situation benefited ordinary individuals by allowing them to access more borrowing opportunities. Still, it has been even more advantageous for influential individuals who can borrow significantly more.

Unlike ordinary individuals who use borrowed funds to acquire consumer goods, influential individuals invest in assets, leading to two notable consequences. Firstly, the prices of essential assets, such as housing, have increased at a rate surpassing wage growth, while the costs of most consumer goods have declined due to international outsourcing. This disparity has resulted in the current disconnect between asset values and the overall economy.

Secondly, this phenomenon has led to an unusual wealth accumulation among a select few powerful individuals who have greatly benefited from globalization, earning them the label of "globalists." Unsurprisingly, many globalists hold leadership positions or have significant investments in the world's largest corporations.

In past videos, Demitri pointed out that a small group of powerful elites have accumulated vast wealth and influence, enabling them to establish parallel systems of governance that wield more power than democratically elected governments. The World Economic Forum is a prime illustration of this phenomenon, and it's just the tip of the iceberg.

By their very nature, these parallel institutions exist to promote the elite's agenda rather than serve the needs of ordinary citizens. Consequently, a significant gap has emerged between the interests of the average person and those of their governments, whose policies are ultimately shaped by the dictates of these globalist institutions.

The Effects Of Financial Nihilism On Society

Now that we've identified the roots of financial nihilism, we can delve deeper into its far-reaching consequences on society, the economy, and beyond. As highlighted in a recent article by Travis Kling, Founder and Chief Investment Officer of crypto VC firm Ikigai Asset Management, who has been instrumental in bringing the concept of financial nihilism to the forefront, he emphasizes the close relationship between financial nihilism and populism, which he defines as the perception that influential individuals are neglecting the needs and concerns of ordinary people.

This concept is closely related to global powers' influence and underlying agendas. Travis also emphasizes the importance of examining the root causes of financial nihilism. The stark disparity between housing costs and average earnings is a prime illustration. Specifically, in the US, the median home price is a staggering 7.5 times higher than the median income, a telling indicator of the issue.

Take a step back and look at the bigger picture: according to recent findings, homeownership has become an unattainable dream for 99% of Americans. Travis astutely observes that the massive financial and monetary measures implemented in response to the pandemic have exacerbated this issue, leading to a surge in financial nihilism. As a reminder, approximately $5 trillion was allocated towards pandemic relief, based on official records. Although a significant portion of this funding was distributed to individual citizens, most people went on to spend this money at the mega-corporations that belong to the globalists.

The concept of universal basic income (UBI) is fundamentally flawed. The government's handouts would ultimately benefit wealthy elites, a point also raised by Demitri. Furthermore, the pandemic-related restrictions led to the demise of many small businesses, which were forced to shut down, while large corporations were allowed to continue operating. The policy decision to protect big business at the expense of small enterprises during the pandemic is a stark illustration of how the interests of powerful global elites often shape government policies.

The massive monetary stimulus during the pandemic resulted in the wealthiest 1% of the population now possessing more wealth than the entire middle class combined. This growing disparity in wealth distribution has been a persistent trend since the advent of globalization in the late 1980s, although it has intensified in recent years, potentially by design.

To reinforce his argument, Travis highlights two striking facts. Firstly, Millennials possess a smaller proportion of real estate value than previous generations of the same age. This means that when Baby Boomers and Gen X were Millennials' current age, they had a more significant stake in the property market. Secondly, Travis points out that total household wealth has increased sevenfold since the 1980s, yet Millennials only control a mere 9%. In contrast, Gen X holds 21%, and Boomers hold a substantial 51%, likely due to their greater advantage from globalization.

Initially, globalization positively impacted the average individual, reducing consumer goods prices and affordable asset values. However, over time, the benefits of globalization began to erode as ordinary people's wages failed to keep up with the rising cost of assets, mainly due to the outsourcing of labor and asset acquisitions by global players. This disparity is illustrated in the comparison between median income and the S&P 500, as shown in the graph below.

During the late 1980s and mid-1990s, median income remained relatively stable in relation to the S&P 500. However, it experienced a sharp decline following the dot-com bubble in 2001 and again after the 2008 financial crisis.

So What Can We Do About It?

Faced with such disheartening realities and numbers, it's only logical to wonder what steps can be taken to address the issue. According to Travis, who approaches this problem from a financial nihilist standpoint, stipulates,

“You take bigger risks. You feel driven to take bigger risks to try and leapfrog from your current financial position (mostly paycheck to paycheck; buying a home feels nearly impossible; saddled with student loans; salary increases not keeping up expense increases) to something more tenable. More comfortable. More baller. So you gamble. You. F**king. Gamble. You look anywhere for anything that can give you a 5:1, 10:1, 50:1 type of payout. Naturally, you look to literal gambling, which is growing at a breakneck pace.”

Travis cites a surge in gambling revenue to bolster his argument, which is experiencing an even more dramatic upward trend than Nvidia's stock performance. Notably, US casinos reached unprecedented revenue highs in 2023. Travis further supports his claim with detailed statistics, including the volume of wagers on specific events such as the Super Bowl and data on zero-day-to-expiry options.

For those new to the concept, zero-day-to-expiry options enable wagering on a stock's direction by the day's close. These options have seen a meteoric rise, now accounting for 43% of S&P options trading volume, a surge that began during the pandemic. Travis suggests that a subconscious awareness of the drastic instability in current fiscal and monetary policies drives the typical individual to engage in this behavior. What's intriguing is that this average person may not even realize the underlying macroeconomic factors at play but instead is guided by a gut feeling that something is amiss.

Travis injects cryptocurrency into the discussion, calling it "The Roman Colosseum for asset price and risk-taking distortions.” He notes that specific cryptocurrencies have yielded returns far surpass those of any zero-day-to-expiry option or meme stock. To drive his point home, Travis cites several examples. He then declares that crypto is, at its core, “ A populist movement. A countercultural movement. A YOUNG PERSON’s movement. Boomers don’t get it. It’s “our” thing. It’s the one thing we can actually beat Boomers at (so far).”

He anticipates that Millennials will inherit the $53 trillion wealth held by Boomers and invest a significant portion of it in cryptocurrency. In the near future, he foresees that this cryptocurrency trend will reveal unprecedented reckless actions. This projection is unfolding as anticipated, as various meme coins with little value are reaching market capitalizations in the billions of dollars.

The prospect of this scenario defining most of the crypto bull market is unsettling. Travis advises giving in and embracing it rather than fighting it. “You can wish that weren’t the case. You can wish the crypto market would be more sound-minded. More sober. More focused on providing solutions to real problems. More rooted in reasonable valuation methodologies. Less bubble-ish. But I believe those wishes will be left ungranted.”

This assumes that the situation will persist if the root causes of financial nihilism are not dealt with. Yet, there is a growing public awareness regarding the WEF's questionable motives and associated institutions’ less-than-favorable agendas and virtue signaling, leading to a rapid understanding of these underlying issues.

So, When Will The Causes Of Financial Nihilism Be Addressed?

Acknowledging that economic globalization is the primary culprit behind this crisis is essential. Given that nationalism is the antithesis of globalization, it's logical to conclude that the antidote lies in economic nationalism. While this notion may initially seem radical, it's already gaining traction. The recent trends of onshoring and friendshoring, often mentioned in economic discourse, are, in fact, manifestations of economic nationalism. This approach involves reintegrating most outsourced operations, regardless of the expenses involved. This is where the first major hurdle arises – the significant costs that come with it.

It is often overlooked how globalism has positively impacted the everyday individual. Due to outsourcing manufacturing operations, the average person has benefited from lower costs of goods and certain services. Reversing this trend and bringing production back onshore would likely result in price increases for goods, especially when asset prices are already high, creating a challenging situation for the average person. This scenario is the opposite of when globalization began taking shape.

In stark contrast to the favorable economic climate of the 1990s, when commodity prices declined and assets were reasonably priced, the shift towards nationalist policies will bring about a period of financial strain, marked by rapid inflation and persistently high asset values that remain out of reach for many.

A promising trend is the potential for a surge in average salaries, with some indications that this upward shift is underway. As a natural consequence, the exorbitant earnings of the wealthy elite are likely to decrease in tandem. It's implicit that this prospect is unappealing to those at the top, who may even view it as an existential threat, given the staggering levels of debt they've accrued and cannot repay.

In other words, those with power are vested in suppressing wage growth for the general population, as increased earnings would erode their wealth and profits. Similarly, they cannot permit interest rates to climb, lest they face insurmountable debt repayment challenges resulting from the excessive borrowing they engaged in during the era of inexpensive credit that characterized globalization.

This shows why globalists are fixated on innovations like artificial intelligence. It enables them to maintain low wages and profit in an economically nationalist setting. Similarly, their enthusiasm for central bank digital currencies (CBDCs) can be seen as a means to manipulate interest rates and debt levels. Furthermore, it's notable that many nationalist-leaning leaders elected globally have ties to the World Economic Forum, suggesting that their allegiance may not be to national sovereignty but to the globalist ideology that aligns with the WEF's agenda.

Notably, ordinary individuals increasingly recognize this situation, leading to a decline in trust in established organizations. Demitri has consistently emphasized this point in his discussions. The main challenge in combating financial nihilism lies in losing confidence in the institutions responsible for implementing solutions, as global interests have influenced these institutions and have become corrupted.

The only viable remedy for the crippling effects of financial nihilism lies in establishing new organizations prioritizing ordinary individuals' needs over those of the powerful elites. This transformation is still in its infancy and may require several decades to reach fruition, much like the gradual rise of globalization in its formative years.

Navigating Turbulent Times Ahead

The main question is how to address the changing dynamics during this period. More specifically, how can individuals cope with the impending peak in asset values and the rapid surge in goods prices? Both the timing and location factors influence the solution. Looking at the timing perspective, Travis's forecast about this being an exceedingly speculative crypto market cycle is accurate and is expected to persist. Additionally, his assertion that the crypto market will present the most outstanding returns among speculative asset classes also holds true.

When considering the increasing participation of globalist investors such as BlackRock in cryptocurrency, it becomes evident that investing in crypto presents a significant opportunity to enhance one's financial position in the near future. To prosper financially within a globalist context, it is essential to emulate the strategies of global investors. Many are now mimicking the investment decisions of influential figures like Nancy Pelosi. However, the challenge lies in exiting these investments at the right moment or, preferably, beforehand. Achieving this task is more complex than it may seem.

One of cryptocurrency's most exciting aspects is its transparency, allowing all transactions to be publicly visible. This unique feature enables individuals to monitor and track the investment strategies of experienced traders in real time, often providing valuable insights. By doing so, many people have successfully identified emerging trends, including the rapid growth of memecoins, before they surge in value.

This approach may only be viable in the short term. Beyond that, we may witness a widespread asset selloff as heavily indebted global powers attempt to settle their debts. This scenario presupposes that their efforts to manipulate wages and interest rates will ultimately fail, which appears probable. Those familiar with the CBDC narrative will understand that developing and launching such technologies is complex. Moreover, coercing people to adopt these technologies and actually getting them to use them are two distinct challenges, with the former being relatively easier to achieve than the latter.

If globalization efforts stagnate, the value of assets will decline, while the cost of goods and wages will increase. To thrive in this scenario, it's essential to adopt a diligent work ethic, particularly in sectors experiencing a resurgence of domestic production. Reestablishing local operations will necessitate massive investments of energy and resources. Strategically placing yourself near these industrial centers can provide indirect benefits, even if you're not directly employed in these fields.

This pertains to the second aspect of addressing the consequences of globalism, which is location. Assuming that globalists can establish CBDCs and similar systems, there will likely be certain countries and regions where their influence will be limited. These technologies may be less widespread or may not be present. It needs to be determined which countries and areas these may be, but this should become clearer over time.

Source: Visual Capitalist

Countries less inclined to adhere to globalist principles, like the BRICS nations and their allies, often face the most adverse impacts from them. Even if the globalists do not succeed in introducing their dystopian technology, it may still be wise to consider moving, as certain countries may struggle to bring operations back onshore efficiently due to limitations in resources or workforce. Europe and the UK are especially vulnerable to this scenario.

In essence, navigating the challenges of globalism and its eventual downfall will require flexibility in managing one's finances, career, and home. We're operating in a globalized system, so it's crucial to mirror the investment strategies of globalists and be prepared to move to avoid their control. As we transition towards a more nation-centric environment, your ability to find meaningful employment will become more vital to your survival than your investment savvy, which may also require relocating to a new country. However, choose a nation that won't likely end up in a kinetic war because of its nationalism.

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How To Excel At Customer Acquisition Through Content Creation With Markethive

May 15, 2024 Alan B. Zibluk Leave a comment

How To Excel At Customer Acquisition Through Content Creation With Markethive

Acquiring customers is vital for a business's success, serving as the main driver for marketing efforts and overall business expansion. However, the process has become fiercely competitive and increasingly costly, with the customer acquisition cost (CAC) rising by over 60% in the last six years. This increase in CAC is due to various factors, such as increased competition, rising advertising costs, and changing consumer behavior, making it more critical than ever for businesses to invest in effective customer acquisition strategies like content marketing.

Navigating the crowded online landscape can be a significant hurdle as businesses flock to establish a presence through various digital platforms. However, these channels present a tremendous chance to stand out and acquire new customers through compelling content. By creating informative and engaging content, businesses can cut through the noise and take control of their customer acquisition strategies, empowering them to shape their own success.

It’s exceptional, customer-centric, search-engine-friendly content that resonates with audiences and drives conversions. Search-engine-friendly content refers to content that is optimized to rank high in search engine results pages (SERPs). This involves using relevant keywords that your target audience will likely search for, creating high-quality backlinks from reputable websites, and ensuring the content is easy to read and navigate, with clear headings, subheadings, bullet points, and short paragraphs.

By creating search-engine-friendly content, businesses can increase their visibility and attract organic traffic. While most companies acknowledge the significance of digital content, it's surprising that only a few prioritize crafting high-performing content that delivers results. Instead, they churn out subpar material that lacks impact, leaving a gap in the market for those who do prioritize it.

The Link Between Customer Acquisition and Compelling Content

Today's discerning consumers are highly selective when choosing brands and making buying decisions, much like forward-thinking businesses that capitalize on digital platforms to identify and win over new customers. The significance of content in attracting customers stems from its ability to establish trust.

More than outdated marketing strategies, including catchy slogans and aggressive sales pitches, are needed to grab consumers' attention or sway them; today, they seek out brands that demonstrate reliability and credibility. Studies have shown that 81% of consumers prioritize trust when making purchasing decisions, ranking it second only to the quality and value of the product itself.

By offering informative and insightful thought leadership content, which refers to content that positions the brand as an industry expert and provides unique perspectives on industry trends and issues, businesses cannot only attract but also earn the trust of potential customers. This reassures them of the brand's credibility and reliability, instilling confidence in the effectiveness of content marketing as a customer acquisition strategy.

Image source: Edelman

To foster the trust that consumers hold in such high esteem, they turn to one key source: your content. By developing and disseminating consistent, high-quality content, you cultivate a reputation for expertise, infuse your brand with a distinct persona, and offer tangible benefits that assure consumers of your brand's capability to meet their needs.

But how do you know if your content is effective? Measuring the success of your content marketing efforts is crucial. You can track metrics such as website traffic, engagement (such as comments, shares, and likes), and conversions (such as newsletter sign-ups, downloads, or purchases) to gauge the impact of your content.

Unlocking Customer Acquisition: The Surprising Power of Content Over Advertising

A Common Misconception
Many individuals mistakenly believe that marketing revolves solely around advertising. However, those intrusive messages and images that disrupt our online experiences are often more of a nuisance than an effective means of engagement. For most, attempting to read an informative article only to be bombarded with irrelevant pop-up ads is annoying and distracting. It's no secret that these tactics are largely ineffective, yet they come to mind when most people think of marketing.

The term' content marketing' describes content that genuinely assists individuals. This is the essence of effective marketing, and the primary objective of marketing is to attract new customers. Content marketing is effective because it is created by and for people. It is designed to educate, share insights, and inspire progress. Unlike traditional advertising, which often interrupts and annoys consumers, content marketing provides value and builds trust. It’s more successful in acquiring new customers because it focuses on providing help rather than pushing sales.

Optimize Your Online Presence Across Multiple Channels

Don’t Rely On AI
To improve your search engine ranking, focus on creating content that directly addresses the search intent behind the keywords and questions your audience poses. Avoid depending solely on AI-generated content. Additionally, content that performs well in search engines will likely be effective in email and social media.

The critical insight from AI-driven content marketing is that it should be leveraged as a supplementary resource rather than a substitute for human creatives. While AI platforms like GPT are increasingly adept at producing content that mirrors human tone and style, they cannot replicate the emotional understanding that underlies effective content marketing.

For example, AI can help with content ideation, keyword research, and even content creation, but it’s the human touch that genuinely connects with the audience. Ultimately, the capacity for empathy sets human writers apart and drives successful content marketing strategies.

Content marketing is essentially centered around helping people. By offering valuable information and addressing users' concerns, content helps users even before purchasing. This approach aims to establish a strong connection with the audience, encouraging them to learn more about your brand and potentially become customers who see the benefits of your products or services in enhancing their lives.

In an era when people are bombarded with information, building a connection with your audience by showing you genuinely grasp their needs is crucial for differentiating yourself from the competition. Advanced AI-powered content marketing tools can analyze the vast expanse of existing content and produce remarkably sophisticated, eerily human-like original content inspired by what's already available.

However, these tools lack a deep understanding of your target audience and the subtleties required to craft content that truly speaks to them. They're also unable to grasp your brand's distinctive character or replicate the unique voice and tone that sets you apart. These personal touches still require a human touch, emphasizing the irreplaceable value of human creativity and understanding in content creation. Your role in this process is invaluable and cannot be replicated by AI, making you an integral and irreplaceable part of the content creation process.

Content + Paid Advertising
As explained above, AI-generated content may fall short of achieving the objective businesses want through content marketing, but it’s becoming increasingly prevalent. It’s indeed getting harder, not easier, to acquire new customers through organic means. One way to supplement organic content acquisition is through paid.

Utilizing paid content marketing allows you to promote your existing content to your target audience in the online platforms they frequent. This can include strategies such as sponsored social media posts, pay-per-click (PPC) advertising, and native advertising. It is important to note that paid content marketing is most effective when combined with solid content marketing strategies already in place.

The authenticity of content marketing, once a beacon of uniqueness, has transformed. Content marketing values refer to the principles and beliefs that guide content marketing strategies, such as providing value to the audience, being transparent and honest, and focusing on long-term relationships rather than short-term sales. Integrating a touch of paid advertising doesn't mean compromising your commitment to these values. Instead, it adapts to the shifting external landscape that has altered the playing field.

The landscape of social media platforms like Facebook, LinkedIn, and Google has shifted, posing challenges for brands to reach their desired audience without utilizing paid advertising. Changes in platform policies, such as Facebook's algorithm prioritizing content from friends and family over brand content, and algorithms, such as Google's search algorithm that ranks content based on relevance and quality, have made engaging with the same audience through organic social media content increasingly challenging.

As the internet swells with information, a phenomenon known as Content Shock comes into play. The notion suggests that the quantity of content will continue to rise, posing challenges in capturing consumers' attention amidst their limited time and energy. In response, many companies are incorporating paid advertising into their content marketing approaches to cut through the noise and reach their desired audience.

While content marketing isn't solely dependent on paid advertising, incorporating paid strategies into your overall approach can be a valuable addition for some individuals.

Content + Banner Ads
Similar parallels can be drawn with banner advertising. When the first banner ad debuted in 1994, it boasted an impressive 44% click-through rate. Fast forward to today, and that rate has plummeted to a mere fraction of 1%, as internet users have skyrocketed from a mere 30 million to a staggering 5.35 billion.

The internet's content has experienced exponential growth. To put it into perspective, the number of Google searches conducted every minute surpasses the entire online population of 1994, while the number of emails sent in a single minute is ten times that of the 1994 internet user base.

Therefore, the quantity of banner advertisements displayed to various online users has increased. Consumers have become weary of banner ads over the past three decades, ranking them as the second least trusted advertising medium in 2021. Nonetheless, banner display advertising remains the second most heavily funded digital format in the United States.

Banner ad spending reached $58 billion in 2022, representing more than 30% of digital advertising expenditures in the U.S., which is only 10% lower than search ads, which are the leading format. Forecasts suggest that this spending will increase consistently and surpass $78 billion by 2026.

Despite the underwhelming returns, marketers funnel their advertising funds into digital formats without hesitation. I think banner ads still have a place in this modern marketing era, and if we could combine content marketing with banner ads to bring more traffic to our content, that’s a win/win in my book.

Approximately 53% of content creators utilize advertisements to enhance their inbound efforts. They have successfully engaged with quality content by strategically reaching a relevant audience through search and social ads. The key lies in the content itself rather than the advertising format. When crafted into compelling content, ads enhance, rather than hinder, a robust inbound marketing approach.

The digital advertising landscape looked vastly different a decade ago. The majority of online ads were inadequate and annoying. The most advanced format available was the display ad. Unfortunately, most advertisements were intrusive and failed to target their intended audience. Interestingly, research shows that when content is boosted through banner ads, its click-through rate surges by a staggering 800%.

Numerous ineffective advertisements still exist, yet a different type is emerging—ones that could bring value to individuals. These advertisements assist consumers in discovering desired information, ads that amplify great content, and present it to those interested in the topic. Essentially, these ads can be considered inbound in nature.

BEST CHANNELS FOR CUSTOMER ACQUISITION

Maximizing Returns with Content Marketing

Content marketing's proven effectiveness is the primary driver behind leveraging it for customer acquisition. A well-known marketing statistic reveals that leads generated through content marketing come at a significantly lower cost, with a staggering 62% reduction compared to traditional marketing approaches. This is primarily due to content marketing's ability to attract and convert new customers efficiently at a lower expense.

How To Excel In Customer Acquisition Through Content

To acquire customers through content, you must synchronize your content with the stages of the buyer's journey. While all website traffic is beneficial, particularly for new businesses aiming to enhance visibility, a deliberate approach is required for effective customer acquisition through content. This involves aligning your content with the phases of your buyer's journey.

As prospects navigate through the purchasing process, the type of content that resonates with them shifts. Initially, individuals who land on your website after conducting their first online search for a product or service are probably seeking educational resources to understand the challenges they are experiencing better.

As customers progress through their purchasing decision, they may require additional assurance that your brand is the best fit, and a detailed whitepaper or comprehensive case study can provide the necessary persuasion. The following visual aid can help you strategize the most effective types of content to allocate to each stage of the buyer's journey.

As you tailor your content to resonate with customers at each stage of their purchasing path, keep two key objectives in mind: provide potential buyers with the necessary information based on their current stage and incorporate a Call To Action (CTA) or another incentive to guide them to the next stage of the buyer journey.

Elevate Your Content Marketing with a Strong Blog Presence

A blog is the cornerstone of a successful content marketing strategy. While it's common knowledge that having a blog is essential, simply producing content, no matter how industry-relevant, and waiting for results is not a viable strategy.

To engage your target audience, it's essential to maintain a cohesive and customer-centric tone in your blog posts. Be deliberate and purposeful in your approach. Utilize categories to structure your content to match your content objectives, customer search intent, and buyer journey.

Begin by conducting SEO keyword research and evaluating your current content. From there, establish a strong foundation for your blog by incorporating content optimization strategies and paying careful attention to the technical aspects contributing to its performance. This includes ensuring your blog is prominently featured on your homepage and main navigation, utilizing article page templates, setting up proper URLs, and other essential steps.

At the heart of a successful content marketing approach lies a website with a blog, which has outperformed all other marketing methods. Moreover, studies have shown that blog-equipped websites boast an impressive 434% increase in search engine-indexed pages, resulting in a staggering six-fold rise in revenue.

Image Source: First Page Sage

Utilize Valuable Gated Content

Valuable gated content, commonly called lead magnets, collects visitor details by providing them with something of great worth in exchange. Gated content takes various shapes, yet it consistently delivers a distinctive and superior offering compared to the content available for free to your visitors.

For instance, if your blog delves into the significance of content audits, consider offering a comprehensive downloadable resource that provides a step-by-step walkthrough of the process. Popular types of gated content that are widely utilized and proven effective include ebooks, whitepapers, checklists, templates, and instructional videos.

Produce Engaging Videos

Video has become crucial in digital marketing as the most sought-after form of online content. Most businesses (86%) have incorporated video into their marketing plans. Furthermore, industry experts forecast that a staggering 82% of internet traffic will be driven by video content by next year.

Explore innovative video marketing strategies, such as documenting daily experiences through vlogs, hosting virtual events and webinars in real time, and showcasing customer testimonials through user-generated videos.

Markethive is poised to revolutionize these formats with its comprehensive video platform, virtual conference spaces, e-commerce storefronts, and broadcasting tools. Moreover, its decentralized blockchain infrastructure, spanning multiple cloud systems, offers a distinct advantage over traditional centralized cloud services like AWS and Cloudflare.

Showcasing Social Proof

Are you someone who reads reviews and testimonials before making a purchase decision? Well, you're not alone! Studies reveal that 88% of consumers place as much faith in online reviews as in personal referrals from friends or family. They typically peruse multiple reviews before finalizing a buying decision.

Showcasing social proof in your content can boost your customer acquisition potential. Practical strategies for achieving this include:

Interspersing customer testimonials and rave reviews throughout your online platform or website.
Showcasing in-depth success stories that highlight your achievements with previous customers.
Featuring authentic content created by satisfied users, such as online reviews, product photos, and video testimonials. (User-generated content)

Building trust with potential buyers is crucial, and social proof helps achieve this by providing tangible evidence that you’ll deliver on your promises. Many customers rely heavily on social proof to make a purchasing decision. By including social proof material in your customer acquisition plan, you can significantly boost the chances of turning leads into paying customers, ultimately driving revenue growth.

Markethive’s Role In Customer Acquisition

Markethive, the blockchain-driven social market broadcasting network, is revolutionizing the media landscape. Its unique iterations, integrations, and upgrades will make it the ultimate tool for customer acquisition for large companies, small businesses, and solo entrepreneurs seeking to craft and disseminate compelling content that resonates with their target audience. This will include press releases and sponsored articles.

In contrast to traditional social media platforms, you retain ownership of your content, assets, and resources. On centralized social media platforms, the content you share becomes the property of the platform itself. They may redistribute it for profit without informing you or seeking your consent despite your view that your content is proprietary.

Watch as this behemoth of all things digital media unfolds and grows, dominating various aspects of marketing and advertising, including customer acquisition, social media, inbound strategies, video advertising, content creation, email campaigns, banner display, and more. Equipped with customized storefronts for individual businesses, SEO optimization, and its crypto, Hivecoin, the currency of Markethive, it is a complete ecosystem tailored for entrepreneurs.

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A New Wave Of Customer Acquisition Coming To Markethive

May 7, 2024 Alan B. Zibluk Leave a comment

A New Wave Of Customer Acquisition Coming To Markethive

customer aquisition inbound marketing

Implementing a customer acquisition strategy is vital for any business looking to expand its customer base and foster long-term relationships with potential clients. This process involves attracting and nurturing leads until they are ready to purchase and ultimately converting them into loyal customers. A well-defined customer acquisition strategy helps businesses attract suitable leads and increases their chances of long-term retention.

This article delves into the significance of customer acquisition, its purpose, and practical strategies for achieving it. However, what sets it apart is the exploration of Markethive's role as a customer acquisition channel. Markethive is not just a platform; it's a specialist that helps businesses accomplish this crucial objective. Businesses can significantly enhance their customer acquisition efforts by understanding and utilizing Markethive's unique features.

Why Is Customer Acquisition Important? What Is Its Purpose?

Customer acquisition is a cornerstone of business success. It's the process of attracting and converting potential customers into loyal clients. But its importance goes beyond that. Customer acquisition is about expanding your customer base, boosting revenue, and building a robust brand reputation. You can grow your business and establish a steady income stream by acquiring new customers. Moreover, satisfied customers can become brand advocates, spreading positive word-of-mouth and attracting more customers. In essence, customer acquisition is a key driver of long-term business success.

This process also demonstrates traction to outside parties such as investors, partners, and influencers. Consistently attracting and converting new customers is vital for maintaining a healthy and growing business, which pleases investors. The goal of customer acquisition is to identify a repeatable and systematic approach to attracting customers to your business rather than relying on passive methods that may not ensure long-term profitability.

customer aquisition channels and strategies

Customer Acquisition Channels And Strategies

Customer acquisition channels are the platforms businesses use to introduce their offerings to potential customers. These platforms can be organic search, organic social media, referrals, email, and more. Customer acquisition strategies can be categorized into paid and free, outbound and inbound marketing, and so on.

Content Marketing

Customer Acquisition Channel: Organic Search
Crafting captivating and pertinent content is a powerful strategy for attracting and engaging potential customers across various industries. By consistently producing fresh, exciting, and relevant content, businesses can effectively lure in their target audience and guide them toward their website, ultimately driving customer acquisition and growth.

Amid widespread deceptive advertising and declining consumer confidence, content marketing offers a gesture of goodwill by expressing, “We are passionate about our work and eager to provide our knowledge to you at no cost.”

Content marketing involves creating content relevant to your target audience and compelling them to act. The main goal is to connect with your audience and convert them into customers. This means each piece of content should have a clear call to action. Content marketing encompasses both creating content and promoting it effectively.

Blogging

Customer Acquisition Channel: Organic Search
Blogging is a valuable strategy for businesses of various sizes, sectors, and target audiences. Maintaining a blog allows you to delve into diverse subjects, showcase expertise in your field, and establish credibility with your readers. Through blogging, you can consistently interact with your audience by sharing visuals for them to save, posing questions for them to respond to, or presenting compelling calls-to-action for them to click on.

When launching a blog, it's essential to have a solid foundation in place to ensure its long-term success. This includes having a reliable team of writers, whether full-time employees, freelancers, or guest contributors. Additionally, having a graphic designer and editor on your team can help enhance your content's visual appeal and overall quality, making it more engaging for search engines and your target audience.

Social Media Marketing

Customer Acquisition Channel: Organic Social Media, Paid Social Media
Social media can require a lot of effort for little reward if you don’t develop a solid game plan for its use. What networks are you going to leverage, and which ones are you going to avoid? Posting organically on social media may seem like shouting into a void. The key is accessing the right networks, which all reach a well-defined audience.

Social media can be time-consuming and fruitless without a clear strategy. But with the right approach, it can be a powerful tool for customer acquisition. The key is understanding your audience and choosing the platforms that align with their interests. By doing so, you can maximize your efforts and feel empowered in your customer acquisition strategies.

For instance, if your target audience consists mainly of men, Pinterest may be less beneficial since only 15% of men use the platform. However, if your audience comprises millennials, it would be wise to incorporate Facebook, Instagram, and Snapchat into your social media strategy.

Video Marketing

Customer Acquisition Channel: Paid Search, Organic Social Media, Paid Social Media
Video production can be a complex process, but with the increasing affordability of high-quality cameras and the availability of freelance professionals, creating videos is more accessible than ever. Video marketing emphasizes the importance of high-quality content as a vital component of a comprehensive content strategy.

You can create engaging content for your audience by outsourcing script writing, editing, production, and animation to freelancers or production agencies. Video production's advantage is its versatility, allowing you to promote your content through various channels like search display ads, organic social media posts, and paid social media posts. Additionally, you can enhance your blog posts and pages by incorporating videos, which can better engage your readers and increase the chances of converting them into customers.

Email Retargeting

Customer Acquisition Channel: Email
The success of an email marketing campaign depends on more than just the content of the emails themselves. It's equally important to monitor the behavior of your email list and adjust your approach accordingly. For instance, when you gain a new subscriber, it's likely that they're interested in your business and want to learn more. However, if they do not engage with your initial emails, refining your approach by testing various calls to action to see what resonates with them is essential.

The clicks and unsubscribes in your email can offer valuable insights into your subscribers' preferences. The links they choose to click can indicate what they find most appealing, while those who opt out entirely can provide a glimpse into how your content is being received.

Customer Spotlights

Customer Acquisition Channel: Customer Referrals
Transforming satisfied customers into enthusiastic promoters can be a highly effective strategy for acquiring new customers. By empowering your existing customers to spread the word about your business, you can save time and money on other acquisition methods and tap into the credibility and trust they have established with their networks. This can lead to increased brand visibility, positive word-of-mouth, and, ultimately, the acquisition of new customers.

Invite customers to share their experiences. Seek out case studies, interviews, reviews, or user-generated content showcasing how your customers found your business and what makes it unique. Instead of promoting your company through paid advertising or social media, let your customers spread the word for you by sharing their stories.

Facilitate easy sharing of content. Although conveying a positive message can be effective, imagine the added value if your clients could readily distribute your generated content, such as social media updates, articles, or visual graphics.

Encourage a viral loop by having your customers share content that directs their followers to your business. Make it easy for them to share by providing Click to Share links for social media posts and including options to share via email. The easier it is for customers to promote your business, the higher the chances they will participate.

Search Engine Optimization

Customer Acquisition Channel: Organic Search
Search Engine Optimization (SEO) is a complex process that involves various strategies to improve the visibility of your content in organic search results. While not an exact science, there are established techniques that can assist in boosting your content's ranking. One essential aspect of SEO is creating content that search engines can easily access, interpret, and include in search engine results pages (SERPs).

To enhance your content's "indexability," you can include your primary keyword in the title of your post, provide alternative text for your images, attach transcripts to your video and audio materials, and create internal links within your website, which are essential for optimizing your content.

SEO has become a business's go-to customer acquisition strategy due to its ease and cost-effectiveness. As technology advances, SEO has become vital to marketing plans globally. Recent data shows that 64% of marketers actively invest in SEO, indicating its rising significance in the industry. Additionally, 75% of marketers believe their SEO tactics are highly effective in helping them accomplish their marketing objectives.

Product Pricing And Giveaways

Customer Acquisition Channel: All
More than words and promises may be required to persuade customers to purchase your products and services. Particular consumers may remain unmoved by influencer endorsements or recommendations from others. To attract these customers and build their loyalty, hosting giveaways allows them to risk-free sample your products or services. This hands-on experience can provide the necessary nudge for them to evaluate your brand as a viable choice seriously.

Another effective method of attracting customers is to utilize your product's pricing strategy, which can be promoted through every channel, including TV ads and customer referrals. You could also rely on your product's pricing to naturally draw in customers. This approach is particularly impactful if your competitors' prices are significantly higher or differ from your pricing model.

Craft Compelling Landing Pages

Customer Acquisition Channel: All
Developing optimized landing pages is crucial for attracting customers. This strategy involves enhancing specific pages on your website to guide visitors toward your offerings. These pages serve as a gateway to your product or service, guiding consumers toward taking action. A well-optimized landing page provides valuable insights and features a solid call to action to drive conversions effectively.

To sum up, these customer acquisition strategies are interconnected and complementary. For example, social media platforms can disseminate SEO-optimized content featuring a call to action, encouraging readers to sign up for an email list. In other words, they work together seamlessly.

Now that we’ve touched on the various customer acquisition channels and strategies, let's look at how this pertains to the Markethive concept, the direction, and how it will become an incredibly powerful social, marketing, and digital broadcasting platform.

customer aquisition inbound marketing

Markethive: The All-In-One Channel For Customer Acquisition

Markethive is poised to revolutionize the world of affiliate marketing, network marketing, and commission-oriented companies by introducing a groundbreaking Promocode system. This innovative approach, unprecedented in the history of marketing and customer acquisition, enables Markethive to create and offer customized promotional codes that can be redeemed for various valuable services, including money or cryptocurrency, press releases, banner impressions, targeted broadcasting, and more. By harnessing the power of these services, Markethive is providing a game-changing tool that can help businesses achieve unparalleled success.

We're revamping our dashboard services to feature a cutting-edge, multi-newsfeed interface. This upgrade will showcase innovative tools, including a page creation system, automated responders, tracking capabilities, backlinking technology, and blog broadcasting. These services are essential for every business and entrepreneur looking to thrive in today's fast-paced digital landscape.

Markethive is developing a system linking Promocodes to different subscription levels, groups, or individuals. Each entity is given a distinct code. These Promocodes will be incorporated into different websites under construction, like Hiveco.in. Every Markethive Entrepreneur One member will receive a personalized website with a unique code for marketing purposes.

Markethive's services and cryptocurrency giveaways will be promoted on these websites, and when prospects sign up, they will be connected with a designated entrepreneur and become their primary customer. This system rewards entrepreneurs with matching bonuses once the new member completes the KYC protocol, encouraging them to engage with the system. This is an exemplary example of inbound marketing.

As we progress and expand our services, including Hivecoin’s availability on exchanges and the upcoming ability for new customer acquisition with Promocodes, Markethive's inbound marketing services will become more appealing to companies, allowing them to establish a seamless connection with us through a socket connection.

Markethive is set to revolutionize the affiliate and network marketing industry by offering its services to support companies and affiliate programs. Through its innovative Co-op system, customers will be generated and shared among members who contribute to the system within a specific Markethive Storefront. Essentially, members who participate in the Co-op will buy customers, providing a unique opportunity for growth and success in the industry.

Customer acquisition is the equalizer to everyone in Markethive and beyond. Markethive, a thriving community for entrepreneurs, is progressively integrating blockchain technology with decentralized data servers in every country worldwide. Through its innovative blockchain-based ecosystem, Markethive creates a level playing field for all businesses. Its robust inbound marketing platform is constantly evolving, covering every facet of customer acquisition, which is the cornerstone of success for any company.

This marks the initial phase. All the customer acquisition channels and strategies mentioned above are incorporated into the Markethive platform or will soon be, such as our exclusive email system and web page hosting, SEO systems, every aspect of marketing, digital advertising, video advertising, broadcasting services for social networks, and broadcasting services for the Markethive Blog system. In upcoming articles, further developments and revelations will be shared, so stay tuned!

Join us every Sunday at 8 a.m. Mountain Time for our weekly meetings, where you'll get a front-row seat to witness Markethive's transformation into a dominant force in the digital marketing and acquisition landscape. The link to the meeting room is located in the Markethive Calendar.

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Markethive Activity Report 5052024

May 5, 2024 Alan B. Zibluk Leave a comment

Markethive Activity Report 5/05/2024

In this weekly report, we delve into the blockchain activity of Hivecoin within the Solana blockchain and have an insight into how Hivecoin's transactional activities have been for the week. As members invested in the growth and performance of Hivecoin, understanding transaction trends provides valuable insights into user engagement, network usage, and overall ecosystem health.

At the heart of our analysis lies the recognition of transactions as the lifeblood of any blockchain network. Each transaction represents a node of activity, a testament to user engagement, and a contributor to the overall health of Hivecoin within the Solana ecosystem. By dissecting transaction trends, we unravel a tapestry of behaviors, patterns, and preferences that shape the trajectory of our digital asset.

Our primary objective in dissecting these transactional patterns is twofold: first, to glean actionable insights that empower strategic decision-making, and second, to optimize Hivecoin's strategic positioning within the vibrant landscape of decentralized finance (DeFi). Armed with a deeper understanding of user behavior and network dynamics, we can navigate the ever-evolving DeFi terrain with agility and foresight, ensuring Hivecoin remains at the forefront of innovation and adoption.

Hivecoin Blockchain Activity

The Hivecoin faucet offers a daily claim of Hivecoin, making it accessible to all users within the Markethive community and beyond.
The total faucet claims of Hivecoin as of this writing stand at 3,664, indicating a growing community of users actively engaging with the token.
Daily transaction counts on the Solana blockchain were recorded for the week spanning from April 28 to May 4th, providing a granular view of transaction activity over the designated period.
The total number of transactions processed amounted to 144, reflecting sustained engagement with the Hivecoin network. Analyzing daily transaction volume revealed fluctuations, with peak activity observed on April 28th and May 3rd, recording 31 and 30 transactions each, and relatively lower activity on April 30th, with 14 transactions.
Hivecoin's blockchain activity reflects a vibrant and engaged community, and by actively sending coins back and forth to each other, members can further stimulate the blockchain activity and strengthen the token's presence within the Solana ecosystem.

Community Engagement Report

This week, the community has shown remarkable dedication to enhancing the presence of Markethive on various platforms.
A concerted effort was made to increase activity on the Markethive Bitcointalk page, aiming to foster vibrant discussions and interactions.
The community also turned its attention to the Markethive Trustpilot page. Numerous community members submitted reviews, sharing their personal experiences and feedback about Markethive's services.
These initiatives are part of a broader strategy to elevate Markethive's visibility and user engagement within the digital space.
The continuous active participation is expected to not only boost Markethive's online presence but also to attract new users and stakeholders to the platform.

We encourage the frequent exchange of Hivecoin within and outside the Markethive community because it serves a tremendous purpose. Firstly, it cultivates a vibrant and active blockchain environment, enhancing its resilience and dynamism. Secondly, it showcases the tangible utility and demand for the token among community members.

Such heightened engagement not only amplifies the token's intrinsic value but also plays a pivotal role in advancing Markethive's mission. By bolstering blockchain activity, it bolsters Markethive's endeavors to secure listings for Hivecoin on prominent exchanges. This, in turn, extends the reach and functionality of Hivecoin beyond the confines of the Markethive platform.

In essence, this cycle of active participation fuels a positive feedback loop, propelling both the token and the platform towards greater recognition and utility within the broader cryptocurrency landscape.

Join the Markethive Community Group and be part of those who shape the future of Hivecoin within the Markethive ecosystem!

God Bless Markethive!

About: Prince Ibenne. (Nigeria) Prince is passionate about helping people understand the crypto-verse through his easily digestible articles. He is an enthusiastic supporter of blockchain technology and cryptocurrency. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

General

This article has been removed

May 1, 2024 Alan B. Zibluk Leave a comment

This article has been removed.

It contained inaccurate data. Markethive is not partnered with any other company. Makethive has not endorsed any other company.

We apologize for the confusion.

Thomas Prendergast
CEO

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Blugenics and Markethive Are Shaping the Future of Health with Gaditana Original Phytoplankton

April 30, 2024 Alan B. Zibluk Leave a comment

Blugenics and Markethive Are Shaping the Future of Health with Gaditana Original Phytoplankton

The Genesis of Blugenics and the Historical and Ecological Significance of Phytoplankton

Blugenics: Pioneering the Power of Phytoplankton

In today's health-conscious society, the pursuit of wellness has led to a surge of interest in nutritional supplements. Essential foundational nutrition is missing from many modern diets, where foods lack nutrients from depleted, fertilizer-dependent soils. Forever chemicals in manufactured foods, daily stress, and other factors impair digestion, and the flora that make up the microbiome in the human gut exacerbate this situation.

Blugenics has revolutionized the field of nutrition with its innovative approach and expertise. The unique power of Gaditana Original phytoplankton is delivering life-altering results that have sparked a new era of excitement and well-being in the lives of its consumers. Blugenics is committed to providing the highest standards of quality and purity, instilling a sense of hope and optimism in an ailing population.

Today, we delve into the history of Blugenics and the ocean’s superfood, phytoplankton. The breakthroughs emerging from phytoplankton and algae are among the most promising advancements in human and pet health. Blugenics is leading the way in this exciting new frontier, harnessing marine phytoplankton's potential as a nutritional powerhouse, enlightening and informing health-conscious individuals of its significance in shaping the future of health and wellness.

About Blugenics

David Hunter, the founder and president of Blugenics, was introduced to phytoplankton in British Columbia, where Tom Harper, who used about 200 strains, did the original work. In July 2005, David discovered the remarkable health benefits of Marine Phytoplankton, initially intended as shellfish nourishment. He was inspired to share this discovery widely by witnessing both a coworker's and his own dramatic health improvements, including the end of chronic migraines and allergies.

David further investigated this pure source of nutrition, stating, “We needed a consistent product—like a strain of tomatoes.” Blugenics settled on Nannochloropsis Gaditana Lubian, a holistic subspecies that Professor Carlos Lubian identified in 1997 off the coast of Spain.

As David reported, “This native strain of phytoplankton is an ancient original heirloom seed plant. It grows so fast in three months; it’s thick like vibrant green ketchup. Each tiny plant looks like a green globe. It swims and has an intelligence. It is dead but alive.”

This unique description of Gaditana Original phytoplankton sets it apart from other nutritional supplements, making it a compelling choice for health-conscious individuals.

The phytoplankton are monitored for safety and lack of contamination, as it becomes a freeze-dried extract with only 2% moisture. “It is like a pancake, which we break and then put into a grinder to create the powder.”

Gaditana, a select strain of Phytoplankton, held great promise, but its path to commercialization needed to be more explicit, primarily due to regulatory roadblocks. Overcoming these challenges required six years of unwavering commitment and investment before the product could finally be brought to market.

The initial breakthrough came when a pharmacist, who was initially skeptical, was won over by the product's effectiveness in alleviating his acid reflux without the need for medication. This personal experience convinced him to stock the product across all his stores, marking the beginning of the product's widespread acceptance and growth. The next step was introducing this natural health supplement to a larger audience, including people and their pets, hoping to benefit thousands of lives.

David Hunter emphasizes, “The future of the planet is bright.” He explains, “We are futuristic farmers growing vitamins, protein, antioxidants, and oxygen. Our product goes from sea to stomach; we grow the product with minimal impact on the ecosystem. We are a phytoplankton company, not a supplement company.”

David is initially expanding Gaditana Original's reach in the United States, Australia, Mexico, and the Bahamas by leveraging network marketing and personal recommendations. He has teamed up with industry experts Eric Swaim and Paul Redmayne to establish Blugenics; a company focused on cultivating this grassroots approach. The strategic partnership with Markethive further strengthens our marketing and customer acquisition efforts, ensuring a wider reach and a more significant impact.

Blugenics Growing Facility

Gaditana Original phytoplankton is cultivated in a cutting-edge facility, the only one globally endorsed under the stringent global food safety standards HACCP and ISO 22,000. Blugenics has obtained authorization from Novel Food for Marine Microalgae in Europe and a Generally Recognized as Safe (GRAS) rating in the United States and Canada. This endorsement ensures the product is free from toxins and entirely safe for consumption, providing you with absolute peace of mind.

Marine culture commences with safeguarded heirloom seeds cultivated in micro-filtered ocean water in enclosed tubes to ensure zero contamination. Blugenics takes in pristine ocean water off the coast of Spain, adds phytoplankton, and moves it through a thin tube in a temperature-controlled tank just 150 meters from the ocean. Later, the pure ocean water, now with phytoplankton added, is returned to the sea.

The facility has a million-dollar, 24/7 computerized safety monitoring system, backup daily manual checks, and a proprietary technique to maximize nutritional output. Blugenics is the exclusive grower of Gaditiana Original and boasts an in-house laboratory.

Blugenics is taking a proactive stance in preserving the health of our planet by ensuring that its operations do not harm the environment. This mindset is crucial for mitigating the negative impact on the Earth, home to a diverse range of species, including tiny phytoplankton, millions of animals and plants, and humankind. By adopting these practices, Blugenics sets a precedent for other companies to follow and contributes to a healthier future for us and our planet. This commitment to sustainability resonates with eco-conscious readers, making Blugenics a brand they can trust.

What Are Marine Phytoplankton?

The sea's vast marine life has been a source of sustenance, excitement, and inspiration for humans for centuries. However, the existence of these creatures relies heavily on tiny, single-celled organisms known as phytoplankton that drift in immense numbers in every drop of water in the ocean's upper 100 meters. These microorganisms are the foundation of the marine food chain and play a vital role in sustaining life in the sea.

Phytoplankton, the foundation of life on Earth, has a rich history spanning over 3 billion years. These microorganisms are responsible for creating the planet's atmosphere and supporting the growth of life. The term "phytoplankton" is derived from the Greek words "phyto" (plant) and "planktos" (wandering). Phytoplankton are not just tiny ocean plants but single-celled aquatic organisms that use sunlight to generate energy through photosynthesis, much like trees and other terrestrial plants.

Although phytoplankton is a small fraction of Earth's plant life, they play a vital role in aquatic ecosystems, supporting food chains in marine and freshwater environments. These tiny organisms are remarkably productive, producing half of the world's oxygen and contributing to 50% of global photosynthesis.

Their fossilized remains, deeply buried and compressed by the earth's geological processes, transform oil, a rich, carbon-based liquid that powers our vehicles. Moreover, studies indicate that they significantly contribute to the carbon dioxide cycle between the atmosphere and biosphere, thereby regulating Earth's climate.

Global distribution of ocean phytoplankton – NASA
Opacity indicates the concentration of the carbon biomass. In particular, the role of the swirls and filaments (mesoscale features) appears important in maintaining high biodiversity in the ocean.

The Power Of Gaditana Original

Gaditana Original phytoplankton is a specific Atlantic Ocean Marine Phytoplankton and a nutritional powerhouse. It is rich in diverse essential nutrients, including omega fatty acids, vitamins A, C, D, and K, beta carotene, antioxidants, calcium, magnesium, selenium, iron, protein, and dietary fiber that supports healthy digestion. This microalgae contains all the necessary nutrients required to create and maintain cells, making it an optimal food source for those looking to boost their overall health and well-being.

Marine phytoplankton also offers a wealth of essential nutrients our cells require for optimal metabolic function. Its bioavailability is exceptionally high, with a 100% absorption rate. The cell wall is rapidly digested, allowing its nutrient-rich content to be quickly assimilated into the body. Furthermore, it bypasses the liver and enters the bloodstream directly, making it readily available for the body to utilize promptly.

Marine phytoplankton is rich in chlorophyll and various plant pigments, known as phytochemicals, which work together harmoniously as antioxidants. These antioxidants are accompanied by other nutrients, including astaxanthin, canthaxanthin, and zeaxanthin, as well as a diverse array of carotenoids.

Marine phytoplankton's appeal lies in its dual nature as a nutritious food and a natural energy source, not as a supplement or medication. It provides an instant energy boost, boasting 400 times the energy of any known plant. Its exceptional nutritional density makes it suitable for people and pets.

What sets Gaditana Original apart from the other phytoplankton you may find online?

Gaditana Original stands out from other phytoplankton options thanks to its unique origins and commitment to excellence. David Hunter, a key figure in the discovery of phytoplankton, has played an instrumental role in ensuring that the product meets the highest standards of quality and effectiveness.

He has previously created a few products for the conventional market, such as Ocean’s Alive, Karen, and Sunfood. However, he was persuaded to offer the product in tablet form for convenience. Unfortunately, he discovered that the product's effectiveness was compromised due to the addition of artificial binders and fillers during the tablet-making process, rendering it less effective. As a result, Blugenics Gaditana Original is now only available in its purest powder form.

Some phytoplankton products on the market are considered imitations or knockoffs. You can identify them by their low price. These products lack transparency, with no images of their production facilities, customer support contact information, or marketing slogans. Additionally, there is no online presence, including customer testimonials, authentic documentation, or a traceable history.

These knockoffs are cultivated in artificial seawater, and when examined under a microscope, the phytoplankton appears damaged or abused. As a result, they are unlikely to produce the desired effects.

The Gaditana Original is a one-source ingredient untouched by artificial formulations. It’s not a man-made formulation. It is considered the closest thing to the natural source of nutrition available in the market, and it is believed to contain an undiscovered peptide (protein) that re-ignites the immune system. Considering that many health issues stem from malnourishment, it logically follows that pure nourishment, such as the Gaditana Original, can counteract the adverse effects.

Customer Centricity At Its Finest

Blugenics and Gaditana Original prioritize customer satisfaction by adopting a "Product First" strategy, striving to positively impact the lives of millions through innovative health and wellness technology. You can trust in the expertise of David Hunter, the visionary behind this initiative.

Additionally, Blugenics has partnered with Markethive, a top-notch marketing arm, to showcase the products through their storefront and co-op for Gaditana Original, creating a solid foundation for success. This collaboration ensures that everyone involved can thrive.

Phytoplankton was deliberately selected and tailored to serve as the fundamental nutrient source, forming the basis of all nutrition. Its position is unassailable, and, ironically, the nutrition industry has overlooked it, given that it's the master nutrient. It's only logical that phytoplankton, as the primary source, would possess greater potency than any other supplement.

We believe everyone should try Gaditiana Original just once. By experiencing phytoplankton's incredible potential and spreading awareness of its transformative effects, you join a revolutionary movement promoting well-being and vitality. We are committed to positively impacting people's lives, their pets' lives, and the environment, and we strive to achieve this in a measurable and meaningful way.

An 8-year market test in Canada has proven unequivocally that Gaditana Original Phytoplankton, if taken by the masses, will ignite one of the most significant wealth transfers in history by giving people the foundational tool of pure nutrition to control their quality of life, along with the marketing and customer acquisition tools of Markethive, the all-encompassing social market broadcasting network, to bring financial stability enhancing your livelihood.

By joining the Blugenics Customer Acquisition storefront within Markethive, you'll collaborate with a talented team, utilize a wide range of resources and support, and experience the well-being and benefits of Gaditana Original, the planet's original source of nutrition.

See you there!

General

A Strategic Masterstroke: Blugenics Harnesses Markethive’s Expertise for the Launch of Gaditana Original

April 24, 2024 Alan B. Zibluk Leave a comment

A Strategic Masterstroke: Blugenics Harnesses Markethive's Expertise for the Launch of Gaditana Original

Experience the game-changing potential of Markethive, the first-ever market network built on blockchain technology. With its decentralized and transparent nature, this groundbreaking innovation empowers Blugenics, a company dedicated to its customers and the creator of Gatitana Original, the purest superfood on earth, to connect with customers like never before. Say goodbye to traditional marketing methods and hello to a new era of customer acquisition.

Blugenics Selects Markethive For Revolutionary Customer Acquisition Initiative

After years of prayer, the divinely inspired vision for Markethive is now becoming a reality. In an exclusive and unprecedented partnership, we have established a comprehensive socket connection between Markethive and Blugenics, creating seamless inter-process communication and allowing our storefronts to link directly to their system. This milestone marks the beginning of a new era as the full potential of a fully functional market network is unleashed upon the world. This is just the beginning of our journey together, and we're excited to have you as part of this exclusive collaboration.

Markethive is embarking on a groundbreaking venture spearheaded by Chris Corey and guided by Markethive CEO Thomas Prendergast. In a synergistic collaboration between Markethive engineers and the Blugenics marketing team, we're developing all forms of state-of-the-art marketing material for distributor acquisition and customers. This innovative project heralds a new era for Markethive, and we're eagerly anticipating its impact on our community.

Thomas recently prayed to the Lord to reveal a suitable business partner who shares his commitment to prioritizing customers' needs. Paraphrasing,

“Lord, if you want Markethive to be unveiled and for us to have a company that will lock arms with us that has a customer-centric product, can’t you just send it to me, Lord, because I can't find one!”

Only days later, Thomas received a call from his friend Jeff, who introduced him to David Hunter, the president of Blugenics. During their conversation, Thomas felt a sense of tranquility and optimism. After carefully considering the gentleman's words, Thomas mentioned that Markethive would require a socket connection to fully utilize its capabilities and unlock its full potential. David replied that they had already searched the web and wanted to collaborate with Markethive. David then informed Thomas that the socket connection was already up and running, and all that was needed was for him to verify it.

The Fluke Discovery Of Phytoplankton: The Tiny Giants of the Ocean

Phytoplankton, the microscopic powerhouses of the sea, are the unsung heroes of the marine world. Despite their small size, they are responsible for producing a significant portion of the oxygen we breathe and serve as the foundation of the aquatic food chain, making them essential for our planet's health and our own survival.

In 2005, phytoplankton was initially intended to serve as a food source for commercial shellfish. However, its significance extends far beyond its utility as a food source. Tom Harper's personal story highlights the unexpected discovery of phytoplankton's profound impact on human health and wellness. Tom Harper, a pioneer in the field, shares his story of how he discovered marine phytoplankton for human use and how it positively impacted his health and well-being.

The news of phytoplankton's restorative powers quickly gained traction and became the talk of the town, inspiring many to try it. This surge in popularity led to a plethora of personal accounts from individuals who experienced remarkable health transformations, shaping a new vision for the future of nutrition.

Introducing Blugenics Gatitana Original

Gatitana Original has been available in Canada for the past eight years under the name “Karen Phytoplankton.” It has been extensively market-tested in thousands of pharmacies and retail chains, including Kroger and Costco.

The drink was named in honor of David's mother, Karen Hunter, who sadly passed away from cancer in 1993. With its proven track record and impressive customer testimonials, Karen Phytoplankton established itself as Canada's best-reviewed supplement, and it was only 18% of the potency we are launching for you today.

Today, we are thrilled to introduce Gatitana Original to you. This formula boasts an even higher potency than the original formula. Its customer testimonial base is filled with inspiring stories of improved quality of life that would have been considered impossible in the past. Get ready to experience a new level of health and wellness that will revolutionize the way you think about nutrition and potentially transform your life.

For the first time in history, the plant that is the origin of life, food, and nutrition and sustains the oceanic ecosystem is available for us all. Introducing the original superfood, a raw enzyme-active marvel of nature that transcends conventional supplementation.

Image: One example of the forthcoming landing pages for Gatitana Source: Markethive

The Power of Collaboration: A New Era in Health Marketing

The collaboration between Markethiive and Blugenics has enabled Gaditana Original to expand its reach and ship to four significant countries, including the United States, Canada, Mexico, Australia, and the Bahama Islands. More countries will soon open to help more people worldwide.

This development brings a unique opportunity for people worldwide to experience the benefits of this ancient, original base food. Ironically, after centuries of being overlooked, it's only now that this plant is being recognized for its true value and offered in its pure form, marking a significant moment in history.

Gaditana Original is a truly unique product, and we're excited to introduce you to the exceptional platform that will help us share it with the world. Meet Markethive, a cutting-edge marketing powerhouse. Our comprehensive suite of tools encompasses a wide range of efficient customer and distributor acquisition methods, including capture pages, email marketing, social media, broadcasting autoresponders, press release platforms, viral blogging systems, and many more innovative solutions. These resources equip entrepreneurs with diverse tools to amplify their business growth and reach new heights.

The Markethive team is currently building the group blogs, autoresponders, and capture pages for everyone to use that will all be coded to the individual group members. Leveraging the power of blockchain technology, these tools work in harmony to maximize their effectiveness, resulting in a powerful synergy that amplifies your team's success as the number of distributors grows.

By joining the Blugenics Customer Acquisition Group within Markethive, you're not just becoming part of a team but gaining access to a wealth of resources and support. Our systems are already built for you and are ready to help you and your teams start making progress immediately. We're here to support your journey to success, providing you with the tools and guidance you need to thrive.

This partnership between Markethive, the premier marketing platform, and Blugenics, the ultimate superfood, creates a powerful synergy – a match made in heaven. If you're ready to enhance your capabilities and empower yourself, we cordially invite you to join us. Your journey to success starts here â¤ https://markethive.com/group/customeracquisition

General

From Financial To Physical The Next Big Thing In Crypto – DePIN

April 17, 2024 Alan B. Zibluk Leave a comment

From Financial To Physical. The Next Big Thing In Crypto – DePIN

Recently, there has been significant interest in decentralized physical infrastructure, also known as DePIN, within the crypto space. People are curious about the potential of this niche and which specific projects within it are worth noting. The latest detailed study, titled State of DePIN 2023 by Messari, aims to provide insights into these questions. This summary will highlight key findings from the report and discuss their potential impact on the cryptocurrency market.

What Is DePIN?

The report commences with a concise delineation of DePIN, an acronym for decentralized physical infrastructure. It encompasses a cluster of ventures that employ cryptocurrency-based incentives to foster a range of physical infrastructure. These initiatives span from decentralized Wi-Fi systems, decentralized computing clouds, decentralized cloud storage solutions, and decentralized mobile networks to other similar endeavors. A salient feature that sets most DePIN projects apart, in addition to their crypto-based incentives, is the accessibility for individuals to contribute, provided they possess the requisite hardware.

Source: The Messari Report.pdf

The report highlights that DePIN solutions have the advantage of being more efficient, resilient, and high-performing than their centralized counterparts. Additionally, DePIN projects can rapidly innovate and evolve due to community participation, which gives them a unique edge over centralized projects. This efficiency and resilience not only make them attractive to investors but also instill confidence in their long-term viability.

Source: The Messari Report.pdf

The authors posit that DePIN initiatives possess a self-reinforcing mechanism known as a flywheel, whereby their growth and influence fuel further adoption and expansion. As these projects gain traction and popularity among users and service providers, they become even more potent and widespread, creating a positive feedback loop. The authors project that DePIN will substantially impact the global economy, with the potential to augment GDP by a staggering $10 trillion over the next decade. This ambitious projection underscores the transformative potential of these projects.

Source: The Messari Report.pdf

The authors go on to list the industries in which DePIN is currently causing significant changes. These industries encompass various areas such as digital maps in the crypto sector, energy grid management, home internet services, food delivery platforms, ride-sharing services, and, surprisingly, even pet and livestock-related projects. It should be noted that these endeavors are still in their initial phases.

The authors have categorized crypto projects in the DePIN niche into six categories: compute, wireless, energy, AI, services, and sensors. According to their analysis, there are over 650 cryptos across these categories, with a combined market capitalization of over $20 billion.

Source: The Messari Report.pdf

The DePIN projects have garnered significant interest from venture capitalists, resulting in substantial capital being invested. To put it in perspective, the top ten DePIN projects alone have collectively secured a significant amount of funding. It's worth noting that many of these projects continue to attract investments even after their initial coin offerings (ICOs) and the launch of their main networks.

It is uncommon for a crypto project to secure substantial funding after its ICO. However, when this does happen, it indicates that investors have tremendous confidence in the project's potential. The DePIN niche has attracted significant post-ICO funding, with numerous projects raising substantial amounts. The top ten DePIN crypto projects in terms of funding raised include Filecoin and Helium, each securing $250 million, RNDR Network with $100 million, Fetch AI with $75 million, Livepeer with $50 million, Really with $35 million, Hivemapper with $25 million, Andrena with $25 million, Braintrust with $25 million, and DIMO with $20 million.

DePIN Blockchains

Intriguingly, most of the nearly thousand crypto projects operating within the DePIN space are opting to deploy on a select few cryptocurrency blockchains. This observation encompasses both layer one and layer two blockchains, with Solana emerging as the most favored layer one choice among DePIN projects.

The authors cite the high speed, affordability, and use of the Rust programming language as reasons for this. Among layer two solutions, Caldera and Eclipse are favored for DePIN projects. These platforms offer flexibility, enabling DePIN projects to blend Ethereum's security with Solana's performance, as seen in the case of Eclipse.

In addition to layer one blockchains that prioritize DePIN, the authors highlight some notable examples. Iotex is one such example, which was already utilized by the US military for health monitoring trials in November 2021. Peaq, on the other hand, is still in the pre-launch phase, but it has already generated significant interest and excitement within the community.

The importance of DePIN adoption cannot be overstated, as it will have a profound impact on both layer one and layer two. The success of DePIN chains and projects hinges on the demand side of the equation, which is carefully examined in the second part of the report.

Unlike many other cryptocurrencies, the authors emphasize that DePIN revenues are fueled by utility rather than speculation. They highlight that participants in DePIN projects typically need to purchase and lock or burn their associated tokens in return for access to the decentralized service or product being provided. This characteristic aligns DePIN projects with traditional crypto coins, which are utilized for various purposes, such as payment of fees and staking.

According to the authors, DePIN projects consistently yield an estimated $15 million in yearly on-chain revenue throughout the bear market. Given the large number of DePIN projects, this amount may seem insignificant. The authors, however, need to offer a clear answer to which DePIN projects are the most profitable, leaving it open to speculation.

However, it is worth mentioning that Livepeer has developed a dashboard named the Web 3 Index, which monitors the earnings of major DePIN projects. Decentralized storage and computing are generating the highest revenue.

Source: The Messari Report.pdf

The authors highlight the evolution of DePIN projects, with many expanding their offerings to become comprehensive platforms providing a variety of decentralized products and services. They cite Filecoin, Helium, RNDR Network, and Bittensor as five notable examples of such platforms, demonstrating the diversification of DePIN projects beyond their initial scope.

DePIN Categories

Compute
In the next section, the authors divide the Compute category into its previously discussed main elements: Storage, Compute, and Retrieval. They mention that specific DePIN projects within the compute category, such as Filecoin and Akash Network, provide a “full stack experience.”

Source: The Messari Report.pdf

In terms of Storage, it's suggested that DePIN could gain widespread acceptance by utilizing decentralized data storage. While other cryptocurrency projects and protocols have primarily adopted this technology, it's promising to see increased decentralization across the crypto space. This article provides an opportunity to delve deeper into the meaning of decentralization.

The authors highlight that Compute faces the opposite issue compared to storage. While there is an abundance of decentralized data storage but insufficient demand for it, the supply of decentralized computing power is lacking. Yet, there is a surplus of demand for it.

The authors note that decentralizing Retrieval poses a significant challenge, especially in maintaining competitiveness. This is primarily due to the fact that Cloudflare, a centralized retrieval protocol, currently serves 20% of all regular websites at no cost, making it challenging to monetize alternative solutions.

Wireless
This relates to the next DePIN category the authors detailed earlier: Wireless. The growth of the total addressable market for decentralized wireless services has been exponential, and it's no surprise why. The demand for decentralized wireless services is rising as the world becomes increasingly interconnected. This category of DePIN has even earned its own name – DeWi, short for decentralized wireless – highlighting its significance in the industry.

The authors also divide this category into three parts: mobile, fixed internet, and Wi-Fi. Helium, in particular, is gaining significant attention due to its rapid expansion and popularity. As an illustration, Helium has collaborated with T-Mobile to offer affordable mobile plans across the US.

Source: The Messari Report.pdf

Data Sales
The authors decided to examine a new category not initially included in their list but gaining significant interest: Data sales. They point out the importance of data in a world that is becoming more digital.

That is why they are optimistic about DePIN initiatives such as Hivemapper, which motivates individuals to map their local surroundings, similar to Google Maps but without a central authority. They also highlight other specialized DePIN projects, such as one that monitors noise pollution in a community-driven manner.

This relates to another category detailed earlier: Services. According to their perspective, they classify services into two types: horizontal services, like decentralized marketplaces for freelance work, and vertical services, such as decentralized ride-sharing systems.

The conversation shifts to the emerging DePIN category of Vertical Ads, but surprisingly, they don't offer much insight into it. Notably, they fail to mention the Brave browser in this context. The situation is similar regarding energy-related DePIN initiatives, as they are also in the early stages of development.

DePIN Growth, Potential

The report now shifts its attention to the supply side of the equation, specifically examining the remarkable growth and potential of DePIN nodes. The authors begin by presenting an interesting fact: The number of DePIN nodes continues to grow and has now surpassed 600,000. The graph below illustrates that the Wi-Fi map nodes are the most numerous, with more than 200,000 nodes being a part of the DePIN project.

Source: The Messari Report.pdf

The authors note a rapid increase in the quantity of DePIN nodes. This growth is attributed to DePIN initiatives addressing scalability challenges related to the expansion of physical infrastructure. Consequently, DePIN offerings are becoming more affordable and of higher quality. It is worth noting that the development of this physical infrastructure is being encouraged through the distribution of crypto incentives, particularly tokens awarded to individuals contributing to such infrastructure.

The tokenomics of these tokens are integral to the supply-side equation, and the authors recognize three distinct strategies. First, supply-based tokenomics encourages growth. Second, demand-based tokenomics promotes efficiency. Lastly, a combination of supply- and demand-based tokenomics strikes a balance between development and efficiency.

The advantages and disadvantages of the three methods are outlined in the image below. The authors also observe that certain strategies have been more effective for specific DePIN projects. For example, they note that projects that require a lot of hardware benefit the most from supply-based tokenomics, as it essentially rewards contributors with a large number of tokens. On the other hand, DePIN projects that are primarily software-based can expand by offering points that may eventually be converted into tokens.

Source: The Messari Report.pdf

In assessing the value of various DePIN projects, the authors recommend focusing on both the market cap and the fully diluted valuation. Their rationale is that DePIN projects often involve significant investments from venture capitalists, which can influence price movements.

Essentially, the authors suggest that the demand for specific DePIN offerings may be tempered by the influx of tokens from initial project backers. They imply that lower-quality DePIN projects may encounter challenges and predict that many early investors will opt to sell once their portfolios have appreciated five to tenfold.

Before making any investment decisions, it's crucial to thoroughly investigate cryptocurrencies, especially those in emerging sectors like DePIN. While some experts recommend investing in blockchains that support DePIN projects to mitigate risk, this approach may not yield returns as substantial as identifying and investing in promising DePIN projects early on, with their potential for 100x growth.

Source: The Messari Report.pdf

DePIN 2024 Forecast

The section of Messari's DePIN report that garnered the most excitement is the predictions for DePIN in 2024. According to the authors, the first theme you need to watch out for is the intersection of DePIN and AI, which is expected to play a crucial role in DePIN's development. DePIN AI has the potential to surpass centralized AI in terms of capabilities and effectiveness within the next one to two years.

The second important topic is the intersection between DePIN and meme coins. While the idea may seem odd, the authors acknowledge this and use the Solana phone Bonk airdrop as an example to show how these two can be paired. This also hints at a future where physical infrastructure is encouraged through the use of meme coins.

The third important aspect to be mindful of is the intersection of DePIN with zero-knowledge technology. By leveraging advanced zero-knowledge technology, DePIN could carry out a form of cyber attack known as a vampire attack on Web 2, which involves taking control of users' content and activity.

The fourth theme to watch is similar to the third but focuses on the intersection between DePIN and gaming. Think of it as GameFi on steroids, where the cryptocurrency elements of gaming are integrated with cutting-edge gaming technology, such as VR headsets, to create a more immersive and interactive experience.

The fifth theme to be mindful of is the intersection between DePIN and privacy, with a particular focus on decentralized virtual private networks (VPNs) as a critical intersection area.

The authors highlight a curious trend in DePIN: The intersection between DePIN and Asia, referring to the continent, is expected to yield unexpected results. They foresee multiple top 10 DePIN projects emerging from this region, with most still in the nascent stages of development.

What It Means For Crypto

The DePIN report's findings have significant implications for the cryptocurrency market. In essence, they suggest that the most successful cryptocurrency narratives and niches during the current bull market will be those that are not financially focused. A previous article on crypto narratives supports this and is reinforced by the fact that some DePIN projects have already acknowledged this trend.

Several crypto initiatives acknowledge that applications related to finance will face increased scrutiny. In contrast, DePIN presents a significantly lower likelihood of antagonizing regulators, and its credibility is evident. The increasing presence of DePIN projects on global app stores and their partnerships with established companies and brands demonstrate that it operates within a safer realm, particularly in regulatory compliance.

Given its immense potential and the nascent stage of most DePIN projects, the DePIN niche is expected to be highly unpredictable from an investment standpoint. While some tokens may experience astronomical growth, others will likely plummet in value or become worthless. Despite the risks, the long-term outlook for DePIN indicates that it will have a lasting impact on the cryptocurrency landscape, contributing to increased adoption and mainstream acceptance.

Previously, the main factors driving cryptocurrency demand were primarily based on speculation. However, real-world adoption may occur with the rise of DePin and other non-financial sectors. This shift could make everyday individuals feel more at ease using and putting money into cryptocurrency, consequently boosting further adoption and investment. Advocates believe that the ultimate goal of cryptocurrency is to decentralize all aspects of life. If that is the desired outcome, we are on the right path.

The reaction of centralized equivalents to the decentralized alternatives of popular products and services is a topic of much speculation. Some anticipate a similar response to DeFi and other disruptors of the traditional financial system, characterized by intense regulatory opposition, mainstream media-fueled FUD, and attempts to suppress their growth. However, DePIN networks have an inherent advantage that will make them more resistant to suppression, as they are generally more decentralized than most cryptocurrencies. This resilience will demonstrate the staying power of crypto.

This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

General

What Is Altcoin Season? When Will It Start? Or Is It Already Here?

April 9, 2024 Alan B. Zibluk Leave a comment

What Is Altcoin Season? When Will It Start? Or Is It Already Here?

Altcoin season, a term on the lips of many cryptocurrency enthusiasts since Bitcoin's recent surge to unprecedented heights, is a phenomenon many have eagerly anticipated. However, despite this anticipation, only a select few coins and tokens, along with many meme coins, have experienced substantial growth. This has led to speculation that altcoin season may never arrive, as funds flowing into spot Bitcoin ETFs may not be redirected towards the broader cryptocurrency market. But is this the full story?

With the invaluable insights of some highly credible crypto experts, this article takes a deep dive into the current state of the cryptocurrency market. It focuses on the 'altcoin season' concept and its potential impact on market trends. The article explores why altcoin season has yet to occur and predicts when it may begin. It also offers insights on how to recognize its onset. Additionally, the article highlights the types of alternative cryptocurrencies (altcoins) that may be worth watching during this period.

The Concept of Altcoin Season

Firstly, let's touch on the concept of altcoin season, a term that lacks a universally accepted definition. Some assume it refers to a period where numerous altcoins are experiencing a surge in value, with many believing that it's already underway. Given the recent performance of certain altcoins, one could argue that it's already here. However, this definition falls short of accurately capturing the concept, so here’s a more precise and nuanced explanation.

An altcoin season is an extended timeframe during which most alternative coins exhibit notable outperformance compared to Bitcoin. This can be gauged by analyzing the price of an altcoin with Bitcoin, for example, ETH/BTC. When assessing the BTC pair for various altcoins, it becomes evident that their performance has not been particularly strong. However, this does not imply that they have not experienced price increases in fiat currency; rather, it indicates that their gains have been comparatively lower when measured against Bitcoin.

The current situation with ETH and BTC is a significant development in the cryptocurrency market. ETH's value has decreased compared to BTC, which has raised concerns among traders and investors. Historically, increases in BTC's value have often been followed by a shift in investments towards alternative cryptocurrencies, leading to a period where most altcoins perform better than BTC.

Source: Coinmarketcap

In the past, the trend has been to invest in ETH and then move on to other major alternative cryptocurrencies, followed by mid-cap and small-cap altcoins. It is important to note that this progression is not always precise but generally aligns with the idea that investors gravitate towards more speculative crypto assets as market momentum continues. Interestingly, in the current scenario, there has been limited shifting of funds into ETH, as indicated by the underperformance of the ETH/BTC pair mentioned earlier.

Furthermore, it appears that the influx of capital did not favor midcaps and small-caps but instead directed attention towards micro-cap meme coins for speculative purposes. It is important to note that while certain altcoins like Solana's SOL have shown impressive performance compared to BTC, most altcoins, including ETH, have not surpassed BTC's growth. This suggests that the altcoin season may have yet to arrive fully.

As indicated earlier, cryptocurrencies with smaller market capitalizations tend to be riskier. This is because crypto with a smaller market cap has the potential to experience more significant and rapid price increases compared to those with larger market caps. However, on the flip side, small-cap cryptocurrencies are also prone to more substantial drops in value, highlighting the risk/reward ratio.

The notable 100x returns often associated with certain altcoins are typically achievable with those that have smaller market caps, explaining the hype around the altcoin season. Nevertheless, there are indications that the current cryptocurrency market cycle differs from previous ones, which could have significant implications for the returns on altcoins.

The Question on Everyone's Mind: When Will Altcoin Season Arrive?

Many wonder why the current market cycle hasn't followed the same pattern as previous ones, with altcoins yet to take center stage. To understand this, we must first acknowledge the unique factor setting this cycle apart: spot Bitcoin ETFs. As discussed earlier, some believe these ETFs are hindering the rotation into altcoins, as investors cannot easily switch from ETFs to altcoins, at least in theory. However, some investors may be cashing out their ETF gains and moving their funds to cryptocurrency exchanges like Coinbase, where they can invest in altcoins.

The catch is that most investors in spot Bitcoin ETFs are not your average retail investors but seasoned institutional investors. These institutional investors, also known as TradFi whales, have a significant influence on the market. As a result, their preferences for alternative cryptocurrencies may diverge from those of the typical crypto enthusiast. Notably, there has been substantial institutional interest in SOL, which could explain its outperformance compared to BTC.

However, the crypto market is not solely composed of institutional investors. There are two other types of crypto investors: crypto whales and retail investors. Crypto whales, which are large holders of cryptocurrencies, have been the primary influencers in the crypto market so far. Their shift from Bitcoin to alternative coins has led to past cycles in altcoins, while retail investors have pushed these coins to their peak values. Put simply, the crypto market has not lost anything. It has merely introduced a new main character, figuratively speaking.

The lack of an alt season is not caused by the introduction of ETFs but rather by the actions of crypto whales and retail investors. The analysts at Coinbureau suggest that these crypto whales are not shifting their investments or rotating into altcoins because there currently needs to be more retail investors interested in purchasing them.

Source: Crypto Max on X

Numerous indicators suggest that retail investors are gradually becoming more interested in cryptocurrency despite their limited participation in the current market upswing. This is evidenced by increased retail trading activity on cryptocurrency exchanges, the growing popularity of crypto exchange apps, rising search volumes for crypto-related terms, and heightened social media engagement with crypto content. However, these metrics have not reached the levels indicating a massive influx of new retail investors into the cryptocurrency market.

The crucial factor here is the influx of new retail investors. While millions of retail investors from previous cycles are still active or returning, we need to see more new entrants into the market. This is a significant concern, as altcoins rely heavily on new investors to drive their growth and create upward momentum. As a retail investor, you can influence the altcoin season. There need to be marginal buyers.

As Coinbureau states, “We need new people for our altcoin bags to pump, probably because most of us have already allocated as much as we can to our favorite coins and tokens. In the absence of these new people, there's not that much for us to do except speculate on memecoins, and it's quite possible that the memecoin pumps we've seen have been coordinated by the crypto whales. They probably know that the only retail investors around right now are experienced enough to use DEXs.”

The Onset of Altcoin Season

After analyzing the delay in the arrival of altcoin season, the next question is when we can expect it to begin. The straightforward answer is that it will start when a sufficient number of retail investors take notice. This will prompt crypto whales to shift their focus from Bitcoin to altcoins that retail investors will then eagerly buy into, leading to a chain reaction of FOMO (fear of missing out). However, a more in-depth analysis, which necessitates a look back at the previous cycle, reveals a more intricate scenario. Most of us envision the upcoming altcoin season as a repeat of the last cycle, but the reality may be more complex.

The issue lies in the significant differences observed in the previous cycle. Due to a worldwide pandemic, billions of individuals were confined to their homes while a few hundred million received a stimulus payment, providing them additional funds. These events led to widespread speculation in both stocks and cryptocurrencies. Today, the situation is starkly contrasted as interest rates across various nations are at their highest levels in years. Unofficial inflation rates are soaring in most countries, reaching double digits. Several countries are experiencing or nearing recession.

Above all, most individuals are reportedly accumulating unprecedented levels of debt to maintain their standard of living. This trend starkly contrasts with the circumstances observed during the previous alt season. A positive aspect is that the prolonged persistence of these conditions may prompt governments and central banks to provide comparable forms of economic support, never mind the possibility of an existential shock.

This means that there will likely come a time when economic conditions mirror those seen during the pandemic, with similar fiscal and monetary support levels. The exact timing is uncertain, but it may take a significant event to prompt such action. Identical to past patterns, this could cause a brief decline in cryptocurrency and other asset values, followed by a stabilization period and a sharp price increase as the stimulus takes effect.

If the current state of the market persists, altcoins may suffer under unfavorable circumstances. If trends continue, including high interest rates, rising inflation, recurring recessions, and mounting retail debt, the subsequent altcoin season may fall short of expectations. It's essential to recognize that the cryptocurrency market has undergone significant changes since the previous cycle, with factors beyond spot Bitcoin ETFs contributing to its evolution.

Regulations in the US, UK, and other countries have made it more difficult for retail investors to reach offshore trading platforms where highly speculative altcoins are traded. The upcoming EU stablecoins regulations are anticipated to impact the cryptocurrency market significantly. It has been announced that USD stablecoins will no longer be allowed in the EU by the end of the year, potentially reducing the options for retail investors to trade cryptocurrencies.

Identifying the Arrival of Altcoin Season

To determine the onset of the altcoin season, keep a close eye on several key indicators. These include retail trading volume, the popularity of crypto exchange apps, Google searches, and social media views related to cryptocurrency. When you observe a steady increase in these metrics, alt season is likely imminent. Interestingly, there are signs that this trend may already be underway. For instance, search queries related to buying cryptocurrency have started to rise after years of stagnation, although they still have a long way to go before reaching their previous peak.

Source: Google Trends

The current market dynamics are making it challenging to determine whether we are witnessing the inception of a new alt season or a fleeting speculative surge. A valuable approach to shed light on this puzzle is examining how cryptocurrency projects promote themselves, specifically during periods of heightened attention. A typical pattern among cryptocurrency projects is to unveil significant announcements when public interest is at its peak.

There have been instances where crypto projects have postponed significant updates and announcements due to a lack of interest from retail investors. Despite this, numerous crypto projects have been making notable announcements, which could suggest the beginning of a new altcoin season. However, these announcements have not resulted in significant speculative buying, indicating that retail investors remain scarce.

Source: CoinMarketCal

As the popularity of cryptocurrency projects grows, you may notice a surge in big announcements and subsequent price increases for their coins or tokens. This is often a sign that retail investors have entered the market. When these altcoin announcements start making headlines in mainstream news, it could indicate that the market is nearing its peak.

Some of you have probably encountered additional key indicators, like inquiries from friends and family regarding the crypto market or, worse, seeking advice on investing in meme coins. However, these signals may not hold much weight unless individuals actively invest. Suppose widespread media coverage of altcoins is not leading to a substantial market increase, and your acquaintances are not showing significant interest. In that case, it may not truly be an alt season.

A possible indicator of an impending alt season is to evaluate whether these signs are present when, based on historical patterns, an altcoin season would be expected to occur from a cycle perspective. However, this can be difficult to determine as the introduction of spot Bitcoin ETFs has disrupted the typical cycle. For reference, the current phase of the cycle should resemble the early 2020 period, characterized by gradually increasing prices followed by a sudden crash triggered by an unexpected event before ultimately continuing their upward trend.

It's worth considering that our timeline may be advancing at an accelerated pace. Specifically, we could be closer to the late 2020 stage of the crypto market cycle, irrespective of the introduction of Bitcoin ETFs. With two completed crypto cycles (2017 and 2021) under their belts, millions of individuals are now familiar with the narrative and its subsequent developments.

Source: Bitcoin News on X

The impact is that we won't have to wait 12 months for the altcoin season to begin like we did in 2020. Instead, it could start in just a few months. However, this is based on the assumption that we're on an accelerated timeline. It's possible that cryptocurrency is still following the same schedule, which means we might be ahead of schedule for alt season.

Which Altcoins Should Be Monitored

Which altcoins should you watch this season? I concur with Coinbureau that it might be ideal to start building up your portfolio if we are in the early stages of the altcoin season. However, it's essential to note that this is not financial advice, and it's equally possible it's not the best time to do so.

Coinbureau analysts suggest that the altcoins you must watch this season will be the most accessible to retail investors. As mentioned earlier, EU regulations and, consequently, the structure of the crypto market will ensure that most retail investing will take place on onshore exchanges like Coinbase. In light of this potential scenario, focusing on altcoins listed on Coinbase may be prudent.

This is connected to a previous point about market capitalization. The higher the market cap, the lower the risk and the potential reward. The smaller the market cap, the bigger the risk, but the bigger the reward. Selecting a cryptocurrency with a lower price tag may also be advantageous. Many individual investors assume that a lower price indicates the possibility of more significant price increases, but the market cap is the most important. Therefore, by choosing a low price and market cap cryptocurrency, you can establish some solid fundamentals, often referred to by some influencers as "pumpamentals."

While being listed on Coinbase and having a low price point and market capitalization can benefit an altcoin, more is needed to guarantee success. For an altcoin to truly thrive, it must fit into a broader, bullish narrative that resonates with the average retail investor. This article explores the dominant narratives likely to drive the next bull market.

Image: Markethive.com

Researching the tokenomics of the crypto you want to invest in is vital to ensure it is genuine and has maximum potential. This involves examining the future circulation of coins or tokens, as you wouldn't want to invest in a promising altcoin only to face a sudden sell-off by the developers and their venture capital supporters. Also, you need to select a smart contract cryptocurrency on which the most promising tokens are trading.

Image: Cointelegraph

It is essential to understand that holding onto a promising altcoin for a longer term could be beneficial if you enter the market at the right time. Numerous cryptocurrency enthusiasts can confirm that they would have been equally successful today if they had kept their altcoins during the market downturn. Cryptocurrency, at its core, is designed to revolutionize various systems, so it's important to have a long-term perspective on your investments.

Although many of these systems and their associated projects may fail, a few will endure. The ones that survive have the potential to become extremely valuable, possibly even worth trillions of dollars in the future, much like Bitcoin, which is currently valued at over $1 trillion. It is crucial to note that BTC boasts the lengthiest and most proven track record among all coins and tokens, rendering it the most secure cryptocurrency to retain in comparison.

Other cryptos will more than likely someday achieve the same safe haven status as BTC, so considering all the key indicators along with a crypto’s community, utility and purpose, ecosystem, and solutions it offers in the spectrum, it shouldn’t be too hard to work out which ones to watch out for. For that large-cap security, you might want to consider investing in the original cryptocurrency that has the potential to become the global reserve currency.

This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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