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Starting an Affiliate Marketing Campaign

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Starting an Affiliate Marketing CampaignStarting an Affiliate Marketing Campaign

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising.

However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and will provide insight into why this is popular and how it can be used effectively.

An affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites. These website owners are known as affiliates. It is important to understand how this type of marketing works. In general the affiliates are given code for your banner ad to place on their website and given the freedom to promote their own website as they see fit. In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.

One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he produces a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on your website or filling out a survey.

The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on his website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk – Markethive Founding Member

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Earn a Full-Time Income as a Part-Time Affiliate Marketer

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You don't need business experience, savvy technical skills, or personal experience to become an affiliate marketer. With the right education, tools, guidance and implementation, almost anybody who’s serious can get it running and can begin earning legitimate, dependable money.

Most of us stay at home mums would agree that we have a tremendously demanding job. Caring for a child full time is no joke especially when you have more than one to chase around. On the flip side, most would also agree that it’s the most fulfilling and rewarding job in the world! Despite how busy or stressful it can get, it allows us to enjoy these precious early years with the most important little people in our lives.

As time flies by, most of us are almost given the ultimatum to go back to work or stay at home with the kids. So depending on your personal circumstances and your financial commitments, most of us find ourselves heading back to work, not really having a choice.

But what if there was another choice for you? A choice that allowed you to work from home 1-3 hours a day, never having to personally sell, recruit or host any parties, no physical handling of products and you did not have to have business, savvy technical skills or personal experience? A very uncommon option that could lead you to replacing your full time income (and then some) and giving you back the time with you kids, family and friends.

So what is it? This is what we call Affiliate Marketing.

So what is Affiliate Marketing?

To put it simply, an Affiliate Marketer is like an “Internet Middle Man” who promotes somebody else’s goods online. They make money when they successfully connect an online buyer with an online merchant who is already selling what the buyer needs. If a sale takes place because of the Affiliate Marketer’s efforts, then they get paid a percentage of the selling price (AKA a commission). There’s no need to buy or create products or services to sell, and there are no storage, handling or shipping issues to manage as mentioned above.

Affiliate Marketing also known as Digital Marketing can provide you with a lifestyle people only dream of. Many people globally have made substantial incomes with this knowledge and as the digital economy grows we can only began to imagine the financial bliss you could bring to your lives with the proper training and knowledge.

People who attempt it expecting instant gratification will almost always fail. Successful Affiliate Marketers are the ones who treat it like a serious business and understand that like with anything real, what you put in is what you get out. With the right education, tools, guidance and implementation, almost anybody who’s serious can get it running and can begin earning legitimate, dependable money. It can also provide financial security that employment just can’t promise. The Internet isn’t going anywhere, anytime soon and because you work for yourself, you’re never at risk of losing your job.

The best part about Affiliate Marketing is once you have learnt and implemented the right training, you can run your business from anywhere in the world, as long as you have an internet connection and computer, you’re all set! Just imagine being able to jet set around the world, investing 1-3 hours a day into your business and spending the rest with you family. Sounds great right?

If you believe that my message is worth spreading, please use the share buttons at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com

Alan Zibluk – Markethive Founding Member