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Altcoin Gulden Set To Implement PoW² In July: Leading Developer

 

Altcoin Gulden Set To Implement
PoW² In July:
Leading Developer

    

Gulden is set to implement Proof of Work 2.0

also known as PoW² latest by July this year. The digital cryptocurrency that has tagged itself as user-driven insists this new technology will tremendously enhance its security and provide economic incentives for holders. In a chat with Cointelegraph, Gulden Lead Dev, Malcolm Macleod who is the mastermind of PoW², says what the technology is going to do to advance it to the crypto space.

Limitations

He intimated that his outfit has taken a long hard look at various usability issues that stand in the way of their current goals. He also identified several limitations of current Blockchain systems that repeatedly stick out as key usability issues that need to be solved. According to Macleod, they include issues like erratic block times, slow transaction confirmations, and the risk of double spends among others.

He says:

"After looking at these problems holistically, we have come up with a solution that not only solves them but also drastically improves our overall Blockchain security and has other positive effects as well, and this is the system we call PoW²."

Malcolm disclosed that the system works not only by building on top of the existing PoW system but adding onto it a concept we call 'witnessing' which involves a deterministic random winner signing each block as it comes in. "In order to participate as a witness users must lock coins in a special address for a period of time (of their choosing) between one month and three years," he added.

Solution

Macleod, the Southern African Based Blockchain Developer, explained that PoW² brings a massive increase in Blockchain security. It is immune to a standard greater than 50 percent attack that would be possible on PoW, with the equivalent attack on PoW² requiring not only 61 percent of hash power but also 61 percent of all coins and still has a lower chance of success.

He explains:

"At the same time, PoW² remains immune to attacks like grinding that regular PoS coins would suffer from. There are less confirms required by users for their transactions. Instead of the standard seven confirms required for Bitcoin (or more for other coins) the security properties of PoW² allow for users to be sure of consensus much faster, and they need to wait only for one or two confirmations.”

Dichotomy

When Cointelegraph inquires about the difference between PoW² and the previous version, Malcolm steered out that it solves the 'empty block' issue which is very important for scalability, and the transaction backlogs with Bitcoin network for instance with miners mining empty blocks, which is really bad for overall transaction capacity. He is of the opinion that PoW² solves this issue for 99.9 percent of cases.

"PoW² helps to keep the PoW miners on the network less centralized, and completely removes from them the ability to censor transactions, something that is quite possibly going to be a big issue for PoW coins going forward," he said. “With Bitcoin, we now see a situation where miners get a disproportionate say in decisions (like SegWit activation). With PoW² those who actually hold currency for the long term get more say in forks and therefore the control is placed in the hands of people who actually have a vested interest in the currencies long term health and not just short-term profits."

Challenges

In response to what limitations and Challenges PoW² has, Jason van Heerden, a Gulden Team member, emphasized it is when it comes to making it possible for secure one-confirmation transactions which will lead to zero-confirmation transactions in the future but the solution to it will also be out soon. "No real limitations besides the code base becoming more complex to manage," Jason stressed. Curiously, on whether you need to permanently keep your wallet open to act as a Witness, Jason said yes. The wallet can remain locked/encrypted during the process so it remains secure. It is likely that cloud and/or dedicated hardware based solutions will become available to assist people with this," he revealed.

Jason also disclosed the concept has been worked on for over a year now already, with the whitepaper and internal feasibility tests ongoing. Moreover, he explained the release will include many other bug fixes and codebase improvements besides PoW² so it is important that proper testing is done. However, it is their believe it is going to be out and operating on the Gulden network by July.

Expert opinion on PoW²

JuicyG of Coinchat.Club thinks Gulden seems to be using a hybrid PoW/PoS and calling it PoW² isn't really accurate. In his evaluation, other projects like Ethereum or Ethereum Classic are working towards adding a hybrid PoW/PoS solution.

He argues:

"As a matter of truth, 80 percent of their block reward seems to be going to miners, while 20 percent is reserved for wallet staking. People have to run the wallets on their computers for it to work. They didn't set up a system yet that would allow one to use a VPS to host the node, which is not ideal if you care about 24/7 uptime. Few people will let their computers on 27/4. This is something they've admitted themselves in their FAQ." Cointelegraph asked JuicyG it appears that is some of the solutions PoW² provides, but he was adamant. "It doesn't strike me as very innovative, to be honest, and also, they mention zero confirmation transactions but this is something that doesn't exist yet and will come in Version 2.0.," he differed.

Chuck Reynolds
Contributor
Please click either Link to Learn more about – Bitcoin.

Alan Zibluk – Markethive Founding Member

Top Altcoins Surge As Bitcoin Price Crosses $2400 in Sign of Recovery

Top Altcoins Surge As Bitcoin Price Crosses $2400 in Sign of Recovery

    

The pioneer cryptocurrency Bitcoin crossed the $2,400 line

At 11:00 GMT+2 on Thursday, the pioneer cryptocurrency Bitcoin crossed the $2,400 line by appreciating 10.22 percent and recording a market price of $2,419. The aftermath of last weekend's panic has seen the price going up and down like a pendulum. But this morning robust growth has returned to the cryptocurrency ecosystem. There are talks of Chinese exchanges resuming withdrawals and if that is the case then it is a good omen for the industry. For almost four months now, Chinese exchanges have suspended Bitcoin and Litecoin withdrawals. This was supposed to last for just a month when the directive came from the People's Bank of China (PBoC) in February.

Top achievers

Moreover, the top 10 on CoinMarketCap is green with the only exception of Stratis, with the Blockchain application going down 9.14 percent. Ripple seems to be making amends with a grand 39.45 percent hike, being the biggest achiever at the elite altcoins club for the day. New Economic Movement (NEM) is not dim-witty either by attaining 20.93 percent. Dash is not relaxing after losing some points and it is up to an admirable 18.17 percentage score. Moreso, Monero and Litecoin appreciated more than 11 percent. Bytecoin brightens the bottom of the top 10 with a 10.97 percent growth rate. It is amiable to see Ethereum and his younger brother, Ethereum Classic managing the least gains of the day. They went up modest 1.78 and 0.07 percent respectively.

A bountiful weekend ahead?

There are talks about back to the winning ways in the community. For instance, there is a lot of optimism on various platforms especially Bitcoin Powpow. Are we heading for a weekend of bounty harvest with prices going up and cryptos bloating their market capitalization? Friday will tell if the current gains are sustained and improved upon. For now, the news is refreshing and just the opposite of what we went through last week. Let us hope the industry will end the week on a very good note.

Chuck Reynolds
Contributor
Please click either Link to Learn more about – Bitcoin.

Alan Zibluk – Markethive Founding Member

Tax Authorities In Pakistan Zero In At Bitcoin Traders

Tax Authorities In Pakistan Zero
In At Bitcoin Traders

    

Tax authorities across the globe have set their sights on Bitcoin traders.

The latest to join the set is the FBR (Federal Board of Revenue) in Pakistan.

Bitcoin in Pakistan

While Asian countries like Japan, China and South Korea have been in the news for people taking a fancy to Bitcoin, adoption in Pakistan has been low key. The first Bitcoin exchange in Pakistan, Urdubit, was established in 2014. There is tremendous potential for Bitcoin in Pakistan, with the country receiving remittances of $20 bln every year. Pakistan also has a vibrant freelance economy, with estimated revenue of $1 bln. Wider adoption of Bitcoin can bring efficiencies in both remittances and payment for online freelancing.

Windfall profits

The recent rapid increase in Bitcoin price has meant that Bitcoin investors were able to reap windfall profits. Not all of them declare this income, resulting in scrutiny from tax authorities. In the US, the IRS served a John Doe summons to Coinbase, asking it to hand over details of US customer transactions. The IRS had sought details of customer transactions between 2013 to 2015, much before the current bull rally.

In Pakistan, the volume of Bitcoin transactions has recently increased, leading to the intelligence department of the FBR launching an investigation. The objectives of the FBR are two-fold – detect cases of tax evasion as well as money laundering. According to tax officials, major traders of Bitcoin have not reported their business profits to tax authorities and hence a summons has been issued.

Cracking down

The State Bank of Pakistan does not recognize cryptocurrencies, including Bitcoin. Cryptocurrencies are traded as commodities and the government has not shown any indication that it would either regulate or impede cryptocurrency transactions. The focus of the current government action seems to be restricted to cracking down on cases of money laundering and tax evasion. The government will find it tough to restrict its people from purchasing a deflationary currency when the average rate of inflation in Pakistan during the last 60 years is 7.8 percent.

Chuck Reynolds
Contributor
Please click either Link to Learn more about – Bitcoin.

Alan Zibluk – Markethive Founding Member

Top Altcoins Bounce Back, Ethereum Price Gains Big Time

Top Altcoins Bounce Back, Ethereum Price Gains Big Time

    

The despair that gripped the crypto market

last week appears to be over. Now the markets are bouncing back with tokens making impressive gains.

Altcoin rollercoaster

Since Saturday ctryptocurrency markets have been in scarlet red with almost every altcoin taking a whack. Sunday seems to be the most horrible day with all top 20 dipping at an outrageous manner.

Occupying the bottom of the top 10 altcoins, Microfinance Blockchain, Stellar Lumen was smitten so hard by the brief depression it tripped down with an unimaginable 44.24 percent. NEM who was one of the major beneficiaries of the rollercoaster wasn't spared as it also took a dip of 40.87 percentage points. The least depreciation was 24.20 percent which was accounted for by the market leader – Bitcoin. On Monday morning the story was no different. Earlier on it was only Golem that was in green at the top 10 but it also somersaulted along the line. The market, however, started showing some recovering late afternoon.

Green is back

Now the markets are bouncing back with tokens making impressive gains. As early as 8:00 GMT+2 on Tuesday, all top 10 altcoins were appreciating with remarkable speed. Generally, it is leafy with a few downs here and there on CoinMarketcap. Ether is having a field day with an accumulation of a 25.48 percent skyward increase. Its market price is close to the $200 mark once again. At the moment it is the biggest swell on top 10. Well, magnificently, Stratis vaulted 22.73 percent over Stellar Lumen and Golem to be countered among the elites of cryptocurrencies. As a matter of fact, this crypto has been knocking on the doors of top 10 for more than a month now.

Deserving a mention here is ETC which also grew by 19.87 percent. The Decentralized Smart Contract platform cannot be left out if we are talking about some of the entities who kept most of their gains during last week's ride.

Prior to the price rally, Monero was tanking gradually, however, it up its game and managed a 70 percent bulge during the price harvest. On Tuesday morning as cryptos are resurrecting from the brief scare, it is the fourth most appreciated currency with 17.03 percent. Bitcoin went up by 7.22 percentage points and the least increase was 8.05. The trend looks more heartwarming than the previous days. The other digital currencies in the elites standing scored between six and 12 percent.

It wasn't a bubble

On many interactive crypto platforms, the popular question that has been floating around is whether the bubble is over or not. But engrossingly, JuicyG of Coinchat.Club beg to differ. The crypto expert is of the opinion that what happened was not a bubble and as an element of fact, there is nothing like that in the recent circumstance.

He says:

"I think it was just a weekend break and there was a banking holiday on Friday so you could call it an extended weekend. No fiat hit the exchanges on the weekend and there was another banking holiday on Monday in the US and other places."

Intriguingly enough, he indicated that there will be much more money flowing into the cryptocurrency market. When Cointelegraph asked of his conviction, he accentuated that cryptocurrencies are gaining traction in the mainstream.

"Take ETC for example – there was that recent New York conference and ETC was the star of the show. Lots of big money guys got acquainted with ETC for the first time and they didn't even get the chance to buy yet."

Chuck Reynolds
Contributor
Please click either Link to Learn more about – Bitcoin.

Alan Zibluk – Markethive Founding Member

BitConduite: Visualizing and Analyzing Activity on the Bitcoin Network

BitConduite: Visualizing and Analyzing Activity on the Bitcoin Network

    

BitConduite is a visual analytics tool built to explore the activity of Bitcoin users over long-term periods.

Pseudonymous nature of transactions

With its position as the first and largest cryptocurrency, Bitcoin is attracting a plethora of different players among which are investors, governments, economists and researchers from all around the world. Transactions in Bitcoin are stored in an immutable distributed ledger that is accessible to anyone. However, this open data can be challenging to make sense of given its pseudonymous nature. Indeed, while transaction details such as the amount, the time and the sender and receiver addresses are publicly disclosed, no personal information is revealed on the identities of participants. Therefore, this abstract data does not lend itself easily to an exploratory analysis of the network actors. The increasing volume of transactions in Bitcoin is an additional challenge hampering the study of this network.

Analyzing the Bitcoin network

To visualize its billions of transactions, a team of researchers composed of Christoph Kinkeldey, Jean-Daniel Fekete and Petra Isenberg, are developing a tool to identify entities on the network from their public addresses, whether these entities are individuals or organizations. Dubbed “BitConduite,” this tool uses the network’s topology to estimate which addresses may belong to the same entity and classifies them following their activity patterns.

Since Bitcoin is used in diverse ways, from an investment asset to an illegal shopping payment system, the tool would allow us to know more about the main reasons behind Bitcoin use. Furthermore, while many argue Bitcoin is an influencing factor in world events, it is very difficult to assess such hypotheses. In 2012-2013, the financial crisis in Cyprus saw nervous cash-holders invest in Bitcoin to counter their banking system and be able to freely move their assets out of the country. Countries in crisis are no doubt raising the value of Bitcoin, but only a long-term analysis could shed light on the exact role of the cryptocurrency.

How does it work?

To make such an analysis possible, the researchers behind BitConduite extract raw data from the Bitcoin Core client and store it in a MongoDB database. This database is then tailored to visualization by using a column-oriented MonetDB database. Finally, input heuristics are applied to derive entities from pseudonymous addresses and cluster them. Analysts working with this tool can filter out entities with certain attributes, group the similar ones based on the factors of interest and visualize the number and volume of transactions of each cluster on a timeline. The development of the BitConduite tool is an ongoing work and we are very likely to see more analytics tools of this genre created to explore the use of other cryptocurrencies.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk – Markethive Founding Member

US State of Montana to Fund Local Bitcoin Miner With $416,000 Grant

US State of Montana to Fund Local Bitcoin Miner With $416,000 Grant

    

While Bitcoin’s future may still be uncertain in the United States

as various states aim to regulate the industry, the first state government to take a big leap into Bitcoin is the state of Montana. As part of its efforts to boost local employment, the state has recently allocated public funds to help with a local Bitcoin mining firm project, according to the press release from the Office of Montana Governor, Steve Bullock.

Boosting local jobs

The state has allocated a $1,124,030 mln local job aid package, $416,000 of which was awarded to Missoula County of BSTF Job Creation funds that are backing up a Bitcoin mining firm named Project Spokane, LLC to assist with its expansion plans. This will allow it to create 65 new jobs in the Bonner area. The said BSTF fund will be used to purchase operations equipment, machinery, software as well as wage reimbursement to continue its efforts to expand its operations into Blockchain security services for the Bitcoin network.

Will other states soon follow suit?

Bitcoin is perceived as a long-term opportunity for job seekers and Montana is one of the first states that supported the potential of it. Whether other states eventually follow suit is still a question.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk – Markethive Founding Member

Breaking Film Uses Blockchain Technology to Get Funded

Breaking Film Uses Blockchain Technology to Get Funded

    

The story centers around two self-proclaimed artists,

Petula Thames and Tilda Darlings, who move to NYC to follow their dreams and, unfortunately, become entangled in the world of drug dealing and prostitution. A night comes that they lose $80,000 worth of narcotics and are given 48 hours to repay the hostile drug lord. They plan to rob their wealthy childhood friend, Daphne Peters, which leads them to participate in her twisted and violent make-believe game where the three women venture into a deadly maze of hallucinations, role play, torture and murder.

Beyond traditional funding

Traditionally, filmmakers rely on investments either from well-off Hollywood benefactors or crowdfunding sites like Kickstarter or Indiegogo, which promote donation funding. Braid’s production gave birth to this new way of film financing by tying up with ConsenSys and WeiFund, a crowdfunding platform. Braid’s team hopes to raise more money for the production of the film, with its token sale starting June 7, 2017. While most investors are usually focused on returns, which often results in the sacrifice of creative freedom and artistic brilliance of the young directors, independent filmmakers preferably take the other side.

This is possible thanks to open crowdfunding platforms, which in return pay off fans with items such as t-shirts and posters. Sadly, this doesn’t compensate the financial needs of the film. A Kickstarter-funded film can generate millions of dollars, forgetting the profit to be shared with its supporters.

Keeping the vision

Braid’s crowdsale aims to provide an incentive to people by becoming an investor or simply by promoting the film. Braid’s team will return the favor by keeping their creative vision with its film. Braid reveals the power of imagination in making reality an extension of human consciousness. In its ICO, Braid’s team wants to raise between $1.4 mln to $2.1 mln worth of Ether in return for 30 percent of the future revenue. Braid’s message is about turning your dreams into reality. WeiFund is the creative and right platform to make this happen.

Other industries poised to adopt Blockchain technology

The film industry is just one of many industries positively impacted by Blockchain technology. The same technology that powers Bitcoin, Ethereum and other cryptocurrencies also have been disrupting industries such as the banking, cyber security, networking, IoT, music, ridesharing, insurance, stock trading, healthcare, energy management, retail, AI, among others.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk – Markethive Founding Member

Blockchain To Change World of Fine Arts As We Know It

Blockchain To Change World of Fine Arts As We Know It

    

Perhaps you have heard of John Myatt,

the famous forger behind the “biggest art fraud of the 20th century.” Myatt recreated over 200 art pieces from famous 19th and 20th-century painters. His fakes were so genuine that auction house experts valued them at enormous prices and buyers were tricked. Such deceptions and sophisticated forgeries are not an isolated case, nor are they decreasing. In fact, 2016 has even been labeled the “year of the fake” for the complex art forgery scandals it brought.

While many consider Blockchain to be a disruptive technology that could have a transformative effect on our global economy, I must at least agree on its versatility. I have yet to find an industry where it won’t have a tremendous impact and the fine art world is also one that could harness Blockchain to solve some of its issues. The actual system of transferring fine art suffers from great opacity that makes it difficult to track provenance and the movement of items. Transaction records are still paper-based most of the time, which exposes them to a plethora of risks – they can be easily lost, destroyed, altered or stolen.

Blockchain to certify provenance and track ownership

This is where Blockchain is particularly fit to solve these issues. As a distributed ledger, it can be used to provide an immutable and censorship-resistant database of ownership. Indeed, many organizations are looking to leverage this technology in issuing certificates of authenticity. One of these organizations is Verisart, which is building a worldwide permanent and decentralized ledger of art and collectibles. Its mobile application can be used by artists to generate a certificate of authenticity, and by collectors to verify provenance in real-time. We previously detailed its ambitions here. Ascribe and Monegraph are other startups that have entered this space. The Berlin-based Ascribe allows artists to generate a certificate of ownership for each one of their creations. Each piece is assigned a unique cryptographic ID from which its complete history can be retrieved.

Artists can then share their work, gain visibility on where it spreads on the Internet and use Blockchain to license it and generate revenues. As for Monegraph, it is also using Blockchain to verify digital assets. Artists can submit the URL of their online creations, and receive a Blockchain key and value to be stored in a Namecoin wallet. Namecoin is an open source decentralized key/value registration and transfer system based on Bitcoin technology. By using this method that looks at art as a digital currency, online artists can store certificates of ownership of their creations. Monegraph, in turn, can spot if an illegitimate person is trying to claim ownership of the same creations in the future.

Proof-of-concept

Besides, Blockchain’s ability to certify provenance has not only attracted new entrepreneurs. Professional services firms, such as Deloitte, have also expressed their interest in the technology. “The Blockchain distributed ledger can trace the journey of artworks. When this technology is used in the art market, all events in the life cycle of an artwork are recorded and traceable. The application addresses one of the main concerns in the art market today, namely the fragile documentation related to the provenance and movements of a piece of art,” explains Patrick Laurent, partner and technology leader at Deloitte Luxembourg. Deloitte has built a platform enabling anyone, from artists to galleries to owners, to access a distributed ledger of the provenance and transportation history of physical art pieces.

Dubbed “ArtTracktive,” this proof-of-concept validates movements on the supply chain through reached consensus, therefore shortcutting the need for a trusted third party. The initiative shows how Blockchain technology can solve the current authenticity and traceability issues in the art world, by recording the full history of an artwork in a secure environment available to all. Although Blockchain technology is still in its early days and business models are still under development, it is very likely that Blockchain will gain momentum among artists who are interested in gaining greater control over their work and being fairly compensated for it.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk – Markethive Founding Member

Bitcoin, Ethereum Price Fall May Not Be Bad Thing For Investors

Bitcoin, Ethereum Price Fall May Not Be Bad Thing For Investors

    

Following the crash of well-known cryptocurrency exchange company

Coinbase, other cryptocurrencies such as Ethereum and Bitcoin have also reacted to the events accordingly. With the technical issues that Coinbase have been encountering with their system, existing users have been panic selling in order to get out as much money as they can. This, in turn, has also affected other cryptocurrencies and pushed them to decrease in value as people are massively selling as a result.

Coinbase opens up opportunities for other platforms

While many investors are not happy with the crash of Coinbase as a result of the Asian frenzy, it could prove a good sign for the cryptocurrency market. Since the increase in the value of the cryptocurrency market, many investors have been putting their money in various other cryptocurrency platforms in order to take advantage of the riding trend. Coinbase also rode along this trend when hundreds of investors decided to try investing in their platform as well.

According to a graph reported by Cryptorial, it can be seen that since early 2016, there has been a sharp increase in the number of Coinbase users, up until after January 2017. This did not bode well for Coinbase as their system could not withstand the significant surge in followers. At the same time, this sign shows how much of a high demand cryptocurrencies have. Although it may look bad at the moment, the cryptocurrency market should experience positive growth in the future due to surging investors.

Buying opportunity a dip

With all the panic selling occurring after the crash of Coinbase, both Ethereum and Bitcoin present an opportunity for other investors to jump in and invest. Earlier this year, Bitcoin reached an all-time high and Ethereum saw steady growth. As reported by a monthly graph by Cryptocurry, it can be seen that after March, the price skyrocketed up sometime in the earlier part of May and went down again. It then slowly regained its momentum but slowly went down. Ethereum, on the other hand, has maintained stability this year and is expected to go up again later in the year. Of course, this only shows a temporary decrease in value for most cryptocurrencies because of the panic selling that is happening due to the crash of Coinbase.

However, this would be a good opportunity for more established cryptocurrency platforms like Ethereum and Bitcoin to get more investors. This is also good for the investors in a sense that even the newer investors can take part in the opportunity of investing in a medium that has a lot of room for growth. It is also an opportunity for Coinbase to improve their system so that they may cater to the number of investors that will be putting their money into cryptocurrencies in the near future when the price goes up. With the price of cryptocurrencies expected to rise by another tenfold this year, it would not be a good idea to sell everything just yet.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk – Markethive Founding Member

Inbound Marketing Strategies for Your WordPress Directory Website

Inbound Marketing Strategies for Your WordPress Directory Website

    

Once you’ve installed WordPress,

purchased a theme and spent some time getting things set up just the way you like, it’s time to start thinking about marketing. We both know that generating income from your website will require traffic. The question is: What is the easiest way to attract visitors to your website? While there is no tried and true perfect answer, inbound marketing is a great place to start. The ideal inbound marketing tactics will be different for every website. If you understand the different options that are available, you can start putting together some specific ideas — experimenting until you figure out what works best for your business.

Outbound Marketing versus Inbound Marketing

If you’ve been in business long enough, you might remember the days of telemarketing, door knocking, cold email or even delivering thousands of flyers. For the most part, these types of marketing are referred to as outbound or “push” marketing. In essence, you identify your ideal customers and then make every reasonable effort to get in front of them. Right away, you can probably see the challenges created by this type of marketing. Not to say it’s ineffective, but when compared to inbound marketing, outbound definitely feels inferior.

Inbound marketing, on the other hand, is a strategy that focusses on making it easy for people to find your website and learn about what you offer. Inbound marketing sounds appealing, doesn’t it? Who wouldn’t want an endless stream of potential visitors and customers seeking them out? It almost sounds passive. But don’t mistake inbound marketing as a passive strategy. It still requires a lot of work and ongoing testing if you’re hoping to experience a reasonable level of success.

Typically, inbound marketing focuses on strategies like blogging, search engine optimization, social media, webinars and video — to name a few. The objective being to draw people into your website and eventually convert them into repeat visitors or long terms customers. In this post we’re going to outline 4 specific techniques you can use to build an effective inbound strategy designed to grow your website traffic. Keep in mind that not every one of these techniques will work for everyone. You’ll have to experiment with a variety of different ideas before you find the ones that are most effective for your business.

Content Marketing

Not surprisingly, creating an authoritative and well-trafficked blog is the first strategy that many businesses think of when it comes to inbound marketing. Your directory website should be no different. It doesn’t matter whether you’re creating a local business directory, a travel destination directory or an event directory — content can and should play a key role in your marketing process. We published an article on the importance of creating engaging content which explains how to define your audience and their needs. HubSpot defines content marketing as “a marketing program that centers on creating, publishing and distributing content for your target audience”.

For many businesses, the objective is to attract customers or to sell a product or service. However, when creating content for your directory website, your goal is often to provide engaging content and to create repeat visitors — not necessarily to sell something. With a steady and growing stream of traffic and visitor, you’ll have a lot of options at your fingertips. But without traffic, you’ll find your opportunities extremely limited.

Search Engine Optimization

Now, before you start telling me how SEO is dead (I hear people say all the time), understand that I’m not suggesting anything shady. When it comes to search engine optimization, one of the areas you need to focus on is making sure you on-page SEO is in order — something that is often overlooked or passed over. Yes, keyword research is important for your directory site (we’ll have a post on that coming soon) but when it comes to on-page SEO here are a few of the items that should be in order everytime you click publish:

  • A keyword specific URL
  • Your title should be wrapped in H1 tags
  • Use your keyword in the title
  • Use your keyword in the body of your content
  • Link your content both internally and externally
  • Create a user-friendly meta description
  • Make sure you page loads quickly

Social Media

If you’ve spent any time sitting in a waiting room or riding public transportation lately, you probably already understand why social media is important. Everywhere you look people are attached to their mobile devices and more often than not, they’re spending time on social media platforms. No matter how you slice it, social marketing is a powerful tool. Now, you might be thinking that social platforms are simply a great place to post your content and then move on but it’s more than that. Building an audience on a platform like Facebook gives you an opportunity to interact, engage, share and listen.

As with any inbound strategy, success lies in a targeted approach. If you think you’ll be able to dominate, Facebook, Pinterest, Instagram, Twitter, Linkedin and YouTube at the same time, think again. You’re much better off choosing the platform where your target audience spends the most time. Over on Moz as part of their Beginners Guide to Social Media, there is a great chapter that discusses the process of choosing the right social network. Done properly, you’ll find that being active on social platforms is a great way to build a loyal audience as well as drive more traffic to your website.

Video

Video is already playing a huge role in many inbound marketing campaigns and it’s growing quickly. 55% of people watch videos online every day and video accounts for 50% of all mobile traffic (You’ll find more eye-opening statistics over on HighQ). With statistics like these, it shouldn’t take long for you to realize that finding a way to integrate video should be high on your priority list. How about some specific examples of how you could achieve this?

  • Jobs Directory
    Create a series of whiteboard videos that teach people how to put together effective video resumes which increase their odds of landing a dream job. You could even offer a done-for-you video resume service — “send us your raw files. We’ll cut, edit and deliver a seamless video that’ll help you find your dream position”.
  • Business Directory
    Interview the founders of local businesses. Post them “as is” or make the videos part of a detailed business profile.
  • Vacation Rental Directory
    Hire local videographers to film and edit local attractions, hotels, B&B’s and events then post the videos on your youtube channel and on your website.

Inbound Marketing is Critical to the Success of Your WordPress Directory Website

We’ve touched on 4 different ways that you can use inbound marketing to grow the audience for your directory website. As you get started with your inbound marketing, it’s important to realize that not every technique will work well for your business. You might also find that your personality or skillset is more suited to one particular area. Don’t try to master more than one technique at a time, unless you have adequate resources. For example, once you’ve put together a repeatable and scalable plan for content creation, move on to social media. If you find along the way that something isn’t working, either adjust or move on to a different strategy.

Building any successful directory website will require a growing source of traffic and ideally an audience that returns to your site over and over again. The best way to achieve this is by providing valuable content that keeps people engaged and entertained.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
Inbound Marketing.

Alan Zibluk – Markethive Founding Member