My Advice On Building a Link Building Strategy
Link building is a crucial element when it comes to SEO (search engine optimization).
Image by Karolina Grabowska from Pixabay
The reason for this is clear:
A link building strategy gets you traffic to your site and greatly improves your search engine rankings.
If you can obtain a link from another site to your site, this signals to the almighty search engines that you have something worth taking a look at and they move you closer to the front of the line. The more links you get, the closer you get to the first page of search engine results when someone does a search for a relevant term. And once you are on that first page, you will start getting more traffic.
"So, What should be the components of a good link building strategy?" You ask.
1. Valuable Content
One of the best ways to get inbound links is to ensure that your site offers valuable information to your visitors or valuable reference pages that relate to your business. . .or both. Once you have proven that you have quality content, other website owners will link to your site without you having to go out and ask them to do so.
Make sure your link building strategy includes a concerted effort to always provide information your particular market is interested in. If you know your market well, identify the kind of informations they are interested in and give it to them.
2. Keywork Related
Make sure your content is not only informative and valuable but also related to keywords that direct relate to your market's interests.
Keep in mind that the highest quality links are those that are connected by a keyword or keyword phrase, not links that go from another site straight to your simple domain name. So, for example, if someone links from his site www.ABC.com to your site www.DEF.com, this counts for something. But not as much if the same person links the text "red apples" from an article in his site to your article on red apples within your site.
3. Outbound Linking
Many marketers often ignore outbound linking but for a comprehensive strategy, it is worth including it in your overall strategy.
Choosing to do some outbound linking (you linking to another site) provides additional value to your readers and inspires others to link back to you. This also contributes to your link building strategy and is viewed well by the search engines. Don't overdo it though. Just one or a couple of links per page will be fine.
4. Join Forums and/or Networks
This may seem out of place in a Link Building Strategy but the reality is that Forums and Networks offer you easy opportunities to get valuable linkbacks to your blog/web site content. The secret here is to first, learn how the forum/network operates and what behaviours it will allow, and then engage with other members. This can be time consuming but once you start contributing and helping members in your market, you will find lots of opportunities to suggest links to your content. The fundamental principle here is to be helpful.
Having said this, there are many forums I could suggest, like Warrior Forum, however, there is one absolute must network you should never do without. It is called MARKETHIVE and it's tools are absolutely FREE to use. Every marketing strategy should include its priceless features.
SIDEBAR: You can also try link building services although it's important to do your research first. If you choose the wrong service, it can get you penalized by the search engines. It's easy to see why people do opt for these types of services–link building is a long, tedious process and hiring someone else to do the grunt work may be well worth the required fee. But it isn't worth it if your site ends up going backwards instead of forwards in search engine ranking.
Although going out and seeking links is somewhat frowned upon, it works. And it's a win-win situation if you come across a website that offers something of value to your target audience. It's important to keep in mind that it's not only the quantity but the quality of your links that will get you where you want to be. Also, the very best way to ensure that you will get links to your website is to create top quality content.
These are the basics I suggest when it comes to implementing your link building strategy.
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Maxwell Jacobs is the Owner of http://SolutionsforHomeProfits.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.
